Luke HohmannFounder and CEO

Conteneo.co

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www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

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Our Purpose

We believe that collaborating teams are the world’s best hope

for solving the problems we face.

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School Improvements

Our product management team, working with our design team, identified and validated a set of enhancements to our offering based on a mix of qualitative research and product use analysis.

Yeah, we followed a good process .

We have 17 epics that collectively cost $22M with a budget of only $16M. How should we pick the winners?

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Get to Work!

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Collaboration is a very interesting

experience design space.

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Collaboration is…

Pretty easy for small teams…

Pretty hardfor large distributed teams!

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CommunicationCoordinationCollaboration

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Confusion over…

Coordination Project Plans & Tasks

Communication Teleconference on Priorities

Collaboration Choosing the projects!

Confusion over platforms

Task ManagersALM / PLM

Unified Communication TeleconferencingTelepresence

Real-TimeFramework Driven

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The Right Framework

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ROI

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The Right Engagement Model

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Command & Justify

Decision Command

Collaborative Play

startaction

action success

success

?

A serious game is a game designed for a primary

purpose other than pure entertainment.

Games are the ideal collaboration

tool.

Envisioning

Product BoxRemember the Future

Spider Web Start Your Day

Speed Boat

Discover Unmet Needs

Identify Impediments

RelationshipsPatterns of Use

Goal-Driven Planning

Buy a Feature

• 12 to 20 items described in terms of benefits and costs

• 5 to 8 players given limited budget and buy what they want

Business Problems

Social Problems

Five Years of San José, CA Budget Games

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FUN

EngagementSatisfaction

Impact

But…The Game Alone Does

Not Define Success

Best / Worst

Attributes / Dimensions

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Who?

Goal

employees

customerspartnerssuppliers…

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2 ½ Dimensions

Goal

Who

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Goal

Who

in-persononline Modality

Goal

Who

How

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Each Space Has More Dimensions

SingleTeam

MultiTeam

Scale

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Player Segmentation

Scale

Homogeneous

Heterogeneous

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Time

Scale

Segmentation

Synchronous

Asynchronous

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BusinessGoal

Who PlaysCustomers

Modality

Multi-Team

Synchronous

Asynchronous

Employees

Single Team

Homogeneous

Heterogeneous

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Our school system as grown tremendously.

We’re overcrowded!

What should we do?

Technical ProblemsBudgets & Roadmaps

• Clearly defined• Shorter, often

repeating time horizon• “Failure” not

catastrophic • Knowledge /

Economics driven

Wicked ProblemsExample: Urban Planning

• Long time horizon• Inertia • “Failure” is

catastrophic • Multiple actors• Values

50% of Strategic Business

Decisions #fail

Business Decisions #fail because…1. We don’t create options2. We don’t assess actions3. We don’t consider drawbacks4. We don’t deliberate (collaborate)

A process whereby citizens evaluate• strategies for attacking a problem• actions that must be taken• drawbacks of each action

Deliberative Forums

CA Drought Strategies

Create / Capture More

Water

IncreaseConservation

Modernize Governance

Actions for Creating/Capturing Water

Drawbacks?

• Fragile ecosystem

• Agriculture may be harmed

• $6B in costs

• 1%-5% increase

• $1B in costs

• Highly concentrated wastewater

Can we scale deliberation?

Do you think we should take this action?

Can you live with this drawback?

Can you live with this drawback?

Will deliberation change your perspective?

Dynamic visualization of group perspective.

Business ProblemsSocial

Problems

Collaboration Frameworks

Collaboration Frameworks

So, Now What?

Collaboration Heroes

Play two games to change the world.

Let’s Play!

Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.

Progress towards achievement of the goal will be tracked through clearly communicated status indicators.

Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.

Progress towards achievement of the goal will be tracked through clearly communicated status indicators.

strategic

Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.

Progress towards achievement of the goal will be tracked through clearly communicated status indicators.

strategicexercise

Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.

Progress towards achievement of the goal will be tracked through clearly communicated status indicators.

strategicexercise

information radiators.

2 Games / Year5 Participants / Game10% Player Conversion Rate

20152016

20172018

20192020

20212022

20232024

20252026

20272028

20292030

20312032

20332034

20352036

20372038

2039 -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

CCAsForums / YearParticipants / Year

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Our PurposeWe believe that collaborating teams are the world’s best hope for solving the problems we face.

We believe the right frameworks dramatically improve collaboration outcomes.

We build awesome multidimensional collaboration frameworks based on cognitive psychology, social

psychology & game theory.

We believe you can do this too. We hope you will.

The world needs you.

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Conteneo, Inc.480 San Antonio Road, Suite 202Mountain View, CA 94040

Please visit us at www.conteneo.co and www.innovationgames.com!

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Framework and Applications

Keep reading for frameworks that you can use in very specific ways!

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Ideas to ActionTM

Divergent thinking Envisioning, unmet needs, hidden or unexpected uses.

Understanding use, sequencing and planning, relationships.

Prioritization and selection of ideas.

Process improvement & ongoing alignment.

Envisioning

Product BoxSet a vision for your

product with customers.

Remember the FutureUnderstand shared steps

for mutual success.

Relationships and Use

Spider WebUnderstand complex

relationships from your customers’

point of view.

Start Your DayKnow how the when influences the how.

Empathy and Insight

The ApprenticeBuild empathy for your customer’s

experience. Me and My Shadow

Identify needs that your customers don’t know

they even had!

Boundaries

Spider WebUnderstand complex

relationships from your customers’

point of view.

Give Them a Hot TubUse outrageous ideas to establish boundaries and develop breakthroughs.

Hidden Needs and Problems

Show and TellUnderstand usage

from your customers’ point of view.

Speed BoatUnderstand the problems your

customers are facing.

Prioritization

20/20 VisionUnderstand customer

benefit priorities.

Prune the Product TreeDevelop great roadmaps.

Buy a FeatureUse a virtual market

to prioritize features/projects.

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CXPA Event and Room Design

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Framework OverviewBest 5 / Worst 5

What is C / C / C?

4 C’s

What are attributes or dimensions of collaborations?

Your assignment: What techniques do you know each each of these areas?

What are the attributes or elements of a good game? Of play

Identify best and worst aspects of designing for a decision

What is the difference between Communication, Coordination and Collaboration

For example, is collaboration different in small groups or large groups? What about the participants

Ideas to Action Simple Attribute Listing

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Layout

Best 5/ Worst 5

Comm-Coord-Collab

Collaboration Dimensions

Ideas to Action

Play – Game

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Global HandoutsFramework # T Materials

Best 5/Worst 59 9 posters

9 Blue Stattys9 Sharpies

Ready to Print

Comm-Coord-Collab9 9 posters

9 Red Stattys9 Sharpies

Ready to Print

Dimensions9 9 posters

9 Yellow Stattys9 Sharpies

Ready to Print

IdeasAction7 9 posters

9 Green Stattys9 Sharpies

Ready to Print

PlayGame7 9 posters

9 Orange Stattys9 Sharpies

Ready to Print

Materials 41 Sharpies

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Best 5/ Worst 5

Working as a group, identify the five best and five worst practices that you have experienced when it comes to collaborative decision processes.

You can use the case study presented by Luke or just pick a problem you’ve faced at work that required collaboration.

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Communication – Coordination - Collaboration

Sometimes groups have trouble because they confuse these three concepts.

Using the worksheet provided, see if you can clarify them for yourself and your team.

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Collaboration Attributes/Dimensions

High-impact design honors the attributes and dimensions of the design space.

What are some of the attributes and dimensions of collaboration?

Is the rank order of these dimensions universal or is the rank order of these dimensions depending on the dimensions themselves?

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Double Diamond Frameworks

What are some collaboration techniques or frameworks you’ve found effective in each area?

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Play Game

What is Play?

What is a Game?

How are they different?

How are they similar?