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ContentsBICYCLE INDUSTRY.................................................................................................................................5

Indian Bicycle Industry.......................................................................................................................5

Global Bicycle Industry......................................................................................................................6

Segments within the Indian Bicycle Industry.....................................................................................8

Kids Segment.................................................................................................................................9

Indian Bicycle Industry - Manufacturing.........................................................................................10

Government policies........................................................................................................................11

PORTER’S ANALYSIS FOR BICYCLE INDUSTRY...................................................................................12

COMPANY DETAILS..............................................................................................................................14

Mission............................................................................................................................................14

Vision...............................................................................................................................................14

Keys to Success................................................................................................................................14

Legal Status......................................................................................................................................14

About Promoters.............................................................................................................................15

MARKET ANALYSIS...............................................................................................................................16

SWOT ANALYSIS...............................................................................................................................16

Competitor Analysis.........................................................................................................................20

Market Share of Major players.......................................................................................................21

Sales over the years.........................................................................................................................22

Survey Analysis................................................................................................................................22

Purpose of visit to Kid's Bicycle Store..............................................................................................23

USPs Determining Purchase Decision..............................................................................................23

Preferred Amount to be spend on Kid’s Bicycle..............................................................................24

Customization in Bicycles................................................................................................................24

Online Purchase of Bicycles.............................................................................................................25

OPERATIONS........................................................................................................................................26

Technical Requirements..................................................................................................................26

The Fixed costs for manufacturing and operations would include:..............................................26

The Variable costs for manufacturing and operations include:....................................................27

Operations Strategy.........................................................................................................................27

Through retailers.........................................................................................................................27

E-Portal........................................................................................................................................27

The model describes the process of billing the customer online..................................................28

Flow of supply chain:......................................................................................................................28

MARKETING STRATEGY........................................................................................................................29

Our Marketing Strategy:..................................................................................................................29

Branding:.........................................................................................................................................30

Logo.............................................................................................................................................30

Marketing Mix:................................................................................................................................30

Product:.......................................................................................................................................30

Price:............................................................................................................................................31

Place:...........................................................................................................................................31

Promotion:...................................................................................................................................31

FINANCIAL PROJECTIONS.....................................................................................................................35

Assumptions & Facts Used in Financial Projections:........................................................................35

Analysis of Balance Sheet (Normal Scenario)..................................................................................36

Application of Funds:..................................................................................................................36

Sources of Funds:........................................................................................................................37

Analysis of Income Statement (Normal Scenario)...........................................................................38

Cash Flow Statement.......................................................................................................................40

BREAKEVEN ANALYSIS.....................................................................................................................41

SCENARIO ANALYSIS........................................................................................................................42

Scenario 1....................................................................................................................................42

Scenario 2....................................................................................................................................43

Scenario 3....................................................................................................................................43

FINANCIAL RATIO ANALYSIS.............................................................................................................44

Liquidity Ratios............................................................................................................................44

Profitability Ratios.......................................................................................................................46

WORKING CAPITAL FINANCING.......................................................................................................47

ANNEXURES.........................................................................................................................................48