cypress hill smokeout

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Cypress Hill Smokeout Festival�Recap Report �

DMA: Los Angeles � Project Manager: Joy Calisoff �[email protected]

Overview of Campaign Campus Circle worked on a student marketing

campaign for the 2012 Cypress Hill SMOKEOUT. This report recaps our efforts on multiple levels including:�

Online Marketing through CampusCircle.com including banner Ads, newsletter advertising, dedicated emailing, sweepstakes hosting, online editorial and calendar listings.�

Social Media - Campus Circle utilized its own social media channels to promote the SMOKEOUT. We disseminated original content for the show through our social media channels. �

Campus Circle - Print advertising for the SMOKEOUT ran in our free alternative newspaper.

Campaign stats from Campus Circle’s outreach • Banner Advertising – 629,000 impressions, 251

clicks (Value = $6,330.00) �• Dedicated Email (1) – 28,247 sent, Total clicks -

560 clicks. Page views – 3,382 ($1,200.00) �• Newsletter Banner Ad - 3 wks, 28K+ emails per

week, Pg views above the fold – 8,800; Clicks - 200 ($900.00) �

• Calendar Posting – 217 page views (Value = $75) �• Sweepstakes hosting – 1,012 page views, 479

entrants. (Value = $750.00) – 7 day duration�• Online Editorial – 560 Pg Views (Value = $500) �• Trailer Pg - 112 page views (Value = $100.00) �• Social Media - Campus Circle channels: Facebook -

8,084; Twitter- 2,400. ($500.00) �• Print Ad - One 1/3 page 4C ads ($1,630.00) �• Print Stats - 30k circ., 90k readership, 800

retail/40 schools.�

• Total Impressions – 629,000 �• Total Dedicated Emails – 28,247�• Total Newsletter Emails – 84,741�• Total Page Views – 14,083�• Total Clicks – 1,011�• Total Print Circulation - 30K/issue [120K total]�• Total Value = $11,985.00�

Banner Advertising #1 Banner advertising for the SMOKOUT appeared on our website. The banner ads ran

throughout 95% of the site above and below the fold. Our monthly traffic currently averages 500K page views and 80,000 unique visitors. The banner ads had a combined 629k impress and 251 clicks. The value of the banner ads was $6,300.00.

Banner Advertising #2 SMOKEOUT banner example below the fold.

Newsletter Advertising #1

Banner advertising for the SMOKEOUT appeared in our weekly email newsletter for 3 weeks.�

The Campus Circle weekly email newsletter reaches 29,000 members per week in the greater Los Angeles area. The banner ads had 200 combined clicks.�

Total page views for all 3 newsletter: 8,800�

The total value of the banner ads over 3 weeks was $900.00

Calendar Posting �The calendar listing has been viewed 217 times to date.

Dedicated Email Campaign #1 Campus Circle sent out a

dedicated email to promote the SMOKEOUT.�

The stats for the email were as follows:�

Emails sent: 28,247� Total Opens = 3,382� Total Clicks = 560� Value = $1,200.00

Campus Circle - Smokeout Sweepstakes

Campus Circle hosted a SMOKEOUT sweepstakes on our website. The sweepstakes included information about the event.�

The sweepstakes page generated the following results �

1,012 Page views � 479 entries in 7 days.�

The value of the sweepstakes page is $750.00

Campus Circle - Sweepstakes Entrant Demos

Campus Circle is able to capture information about sweepstakes entrants in real time. The SMOKEOUT sweepstakes entrants had the following demographics: �

66% of entrants were between 18-34 years of age.�

39% of entrants were students. �

41% of entrants were Hispanic.�

51% of entrants were female.�

Campus Circle - Sweepstakes Entrant Demos

Campus Circle – Online Editorial Campus Circle is an alternative

newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21thCircle covers film, music, theatre, events and L.A. culture.�

The value of the article is $500.00.� Circulation: 30,000� Readership: 90,000�

Campus Circle - Smokeout Trailer Page

Campus Circle hosted a trailer for the SMOKEOUT on the video page of our website. In one week, the trailer has been viewed 112 times.�

The value of the trailer page is $100.00�

Campus Circle - Social Media

Campus Circle utilized its own Social Media channels to promote the SMOKEOUT. We disseminated original content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps examples of our approach.�

Facebook Likes: 8,041�Twitter followers: 2,400�Total Value = $500.00

Campus Circle - Social Media 2

Campus Circle - Print Ad #1 Print Ad Campaign - A 1/3

page 4C ad for SMOKEOUT ran in 1 issue of Campus Circle. �

Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.�

The value of the 1/3 page print ads is $1,630.00.�

Circulation: 30,000� Readership: 90,000�

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