czech tech pitch day - sportcentral (roman sterly)
DESCRIPTION
SportCentral helps sports venues to acquire new customers and engage more with the existing ones through SportCentral.cz website which is a destination site for sportspeople and non-professional teams.TRANSCRIPT
Salesforce for sports venues
Roman Sterly
Founder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic
Directory listing (free) Season/lesson tickets Contacts
Daily deals, other discounts Memberships Analytics
Events (e.g. localtournament)
Reservations Customer requests
Gift certificates Sales force automation
Newsletters
Tools for sports venues
Integrated into their website & SportCentral website,
mobile app, widgets
SOLUTION
Customer Acqusition Online Sales CRM
150M U.S. Sportspeople
$150-200 bn / y U.S. Sports venues revenues
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sports venues on Google
U.S. MARKET SIZE
Business and IT background
Worked for Socialbakers ($8M in 2012)
Previous startup – customers from 20+
countries
Roman Sterly CEOTomas Holub CTO
Lubos Kral UX/UI
IT company owner
Customers in U.S. and CZ
Ministry of Industry & Trade advisor
Freelance designer, 200+ websites + 6 employees
Now (CZ)
Biggest database6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ
Raised $50k
70k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won Startup Funding EuroTourPrague 2013
Organized nation-wide campaign/contest“Sport of the Year”
Organizer:US Market Access Center
EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+
WHAT WE NEED
$1,1M for 12–18 months
$460k development$490k sales/marketing$170k overheads, etc.
Advice / Mentorship
October 2013 / 100 customers
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
COMPETITION
Sports Venues Sportspeople / teams
FINANCIAL PROJECTIONS
Break-evenin 15 months
CAC $820LTV $14600
$MRR
month
$MRR
600 customers
$80/month subscription
15% commission
Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY
