d oing business on the internet 101
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Doing Business on the Internet 2011 – Part 1 9th Annual Rogue Valley Business Resource Fair October 22, 2011. D oing business on the internet 101 Web Site design and essential Internet marketing Techniques - BEYOND THE BASICS Internet Tools for Growing your Business Jim Teece - PowerPoint PPT PresentationTRANSCRIPT
Doing Business on the Internet
2011 – Part 19th Annual Rogue Valley Business Resource Fair
October 22, 2011
Doing business on the internet 101 Web Site design and essential Internet
marketing Techniques - BEYOND THE BASICS Internet Tools for Growing your Business
Jim Teece [email protected]
About Jim Teece Parallel Entrepreneur President, CEO and CO-Founder of Project A, Inc. Ashland Chamber of Commerce, SOU Foundation
Board Member, Asante Foundation Board Member. Past Boards & Committees Past President Ashland
Independent Film Festival Board , Ashland Fiber Network, Past President of the Ashland Chamber of Commerce, Past President of the Southern Oregon chapter of the Software Association of Oregon and Board Member, Past President of the SOTTC, Founder and Past Chair of the Ashland Economic Sustainability Committee.
Fair, TV Show Teaching DBOTI and Internet Marketing since 1998
Empire Building
Project A (1990) Ashland Home Net (January 2008)
Unicom AFN Customers (2008) We-Envision.com (May 2008) Scarab Media (Medford) (February 2009) Planeteria Hosting (Santa Rosa, Ca) (June 2009) Open Door Networks AFN Customers (October
2009)
About Project A Founded in 1990 Creators/Inventors of Site-In-a-Box(tm) - Clients
include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts,
eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone
Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema
Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20
Doing Business on the Internet How many of us?
Bank Online Pay bills Online Buy Supplies Online Use email for regular and preferred
business communication
Doing Business on the Internet NOT Get Rich Quick NOT Low Cost NOT Easy It’s Doing Business, Taking Care of
Existing Customers, Attracting New Customers, Making a Profit, Developing a Sustainable Business Model
The Original WWW
1922 - RadioWorldwide WirelessRCA was formed because of security issues1921 - 5 stations1922 - 575Radio changed the world, business, people, church attendance, newspapers.Mass CultureTime Slots, Prime Time, Lead-insAdvertisingBy 1926 failing at 15% a month
Commercial Beginnings
Non-commercial net 1969-1994
Web Takes off Fascination and Functionality The Virtuous web cycle
Consumers & Business Internet Access
Web Sites & Web ContentPopular Fascination
Is eCommerce Good for Oregon?
Import Dollars from around the world
Provide Opportunity regardless of Location
Selling something made in Oregon means more jobs in Oregon“One of Southern Oregon’s best kept
secrets is that E-Commerce has become a major economic force and job creator in the
Rogue Valley,” Senator Ron Wyden, Sept 7, 2010
eCommerce
Powells Books Store Motorcycle USA Gary West Meats OregonCountryBeef Musicians Friend Fire Mountain Gems Dr. Martens and Lithia Park Shoes Ashland Equestrian Center
On the Internet
Evil-Doer’s Paradise Virus SPAM Ad Ware False Emails Privacy On top of all that... Email SUCKS!
False Expectations
• Cost of doing business on the internet is low• Privacy Policy? what privacy policy?• Less customer service is required, if at all• Email me don’t call me• Inventory?• I can run my business from the beach• I can make up for loss with more volume• Forget going public - I’m going to sell to
Google!
DIY - do it yourself
• Business Plan• Software & Hardware• Graphics• Photos• Copy• Banking• Inventory• License, Fees and Taxes
Easy to Maintain no HTML no Webmaster no Software
Secure, Scalable, SimpleInterfaces with eBayLets you create your own affiliate program
Finding the right eCommerce Solution
Critical Partners in doing business on the Internet
Lawyer, CPA, BankProduct VendorsMerchant ServicesISPSoftware CompanySite Marketing FirmCustomer
Site Marketing
Global or Local? Who is your Target Audience? How do you create one-to-one
marketing? Tricks and Tips to bring people to
your site Hits versus Visits Data Mining
Other Partners
Your Local ResourcesSBDC, JobCouncil, PowerUpAcademyLibraryNewspaperCommunity CollegeUniversity
Online ResourcesGoogleCompetitionVendorsServices
Online Resources
Google.com (froogle?)A9.com (Amazon)eBay StoresYahoo StoresBingPaypal and Google Checkout
Doing Business on the Internet
eMail Marketing without SPAMing
Building a loyal AudienceLegal IssuesDomain Names
Top 10 Tips for Success
1. Get Help2. Follow Best Ethics & Tech Practices3. Practice proper “Netiquette”4. Align your expectations with reality5. Don’t stare at Google ratings all day6. Don’t Sweat the Small Stuff7. Save your Profits8. Listen to your customers9. Marketing, Marketing, Marketing10. Improve operations, site, technology constantly
Bonus Success Tip
Know all critical partners in your business and have contingency plans ready for failure at any point in the chain.
Active8™ your Website
News AlertsSubscriptionSite Wide SearchEventsLinksDynamic Site MapPrinter Friendly PagesEmail to a friend (share)
Community Operating System
One Citizen, One WebGovernmentEducationHealth CareSmall BusinessCommunity