October 15, 2012 Keenan Research CentreLi Ka Shing Knowledge InstituteSt. Michael’s Hospital Toronto, Canada

Important talks aboutbig issues.

Welcome to D3!

It has been said that the only constant is change.

We all react differently to things not staying the same. To me, change is exciting, stimulating and challenging. And with the pace of change only getting faster we need to constantly think about what’s next so we can keep delivering for the causes we care about passionately.

That’s what D3 is all about this year. We want to look at what’s next – we’ll debate what’s to come, debunk ideas about the future, and delight you with talks of vision and leadership. It will be a day to remember and one that I’m proud to chair.

I hope you enjoy the day as much as I enjoyed preparing for it. I’d also like to acknowledge and thank the volunteer Design Team which worked so hard to make this day special for you: Maria, Mark, Sherri, Cathy and Alison. Furthermore, to our valued corporate partners – thank you! We could not present D3 without you.

Now get ready. You are in for a day like no other.

Thank you for coming. We are delighted to have you here.

Sincerely, Paul Alofs, D3 Chair

Paul AlofsPresident & CEO, The Princess Margaret Cancer Foundation

D3 C

hair

Alison HoltSenior Counsel & Managing Director, CommunicationsOfford Group

Com

munications

Mark Hierlihy, CFRE

Vice-President, Cause & Consumer StrategyC’volution

Marketing

Maria Dyck, CFRE, MBA

President, St. Joseph’s Health Centre Foundation

Sp

eaker Curator

Sherri FreedmanChief Development Officer,The Princess Margaret Cancer Foundation

Project Facilitator

Sponsorship

Cathy YanosikVice President & Chief Development Officer, Pathways to Education Canada

SCHEDULE MONDAY, OCTOBER 15, 2012

7:30 - 8:30am BREAKFAST

8:30 - 9:00am INTRODUCTION Paul Alofs: Danger – Passion Ahead

9:00 - 9:30am DELIGHT Matt Anthony: Facebook and the Future of Marketing

9:30 - 10:00am DEBUNK Kevin Lynch: What’s Next for Canada?

10:00 -10:30am BREAK

10:30 -11:00am DEBUNK David Kincaid: Building Better Brands

11:00 -11:30am DEBATE Mark Fenske: A Breakthrough Brain: The Surprising Science of Great Ideas

11:30 -12:00pm DELIGHT Jennifer Corriero: Powering the Next Generation

12:00 -1:00pm LUNCH

1:00 - 1:30pm DEBUNK Amoryn Engel: Events Reimagined: Lessons From the Field

1:30 - 2:00pm DEBATE Marty Parker: What’s Up With Corporate Culture?

2:00 - 2:30pm DEBATE Naki Osutei: The Social Network

2:30 - 3:30pm 3D FOCUS Emmanuelle Gattuso & Ana P. Lopes

3:30 - 3:45pm BREAK

3:45 - 4:15pm DELIGHT Dr. Catherine Zahn: Reimagining Mental Health: The CAMH Story

4:15 - 4:45pm DELIGHT Adam Garone: Movember – Behind the Moustache

4:45 - 5:00pm CLOSING Paul Alofs: A Passionate Future

5:00 - 6:00pm RECEPTION

Paul Alofs: A Passionate Future

Matt AnthonyGlobal Chairman, VML

Matt Anthony is global chairman of one of the world’s top digital marketing agencies – VML. Matt has deep experience in the charity sector, having established the Head for the Cure Foundation to raise awareness and funding for brain research in memory of his brother who died from a glioblastoma brain tumor. Matt holds numerous philanthropic and trade-related board positions including the MD Anderson Cancer Center Board of Visitors, Benedictine College, VML Foundation, Head for the Cure Foundation, Council on Foreign Relations, and the American Association of Advertising Agencies.

Facebook and the Future of MarketingWho have you ‘liked’ today? Today, we all know this means who have you liked on Facebook, but a few years ago the meaning would have been completely different. Social media is changing how we talk with each other and how our organizations interact with donors and those we hope will support us in the future. Social media can bring us closer to those we serve and those who support us, but what does the future look like? Matt Anthony, one of North America’s leading digital marketing experts, is building global networks. Find out how he can help you develop yours.

The Honourable

Kevin Lynch, P.C., O.C.

Vice-Chair, BMO Financial Group

Kevin Lynch is the Vice-Chairman of BMO Financial Group. Prior to joining BMO in 2010, Mr. Lynch built a distinguished 33 year career in the Government of Canada. Before his retirement in 2009, he served as Clerk of the Privy Council, Secretary to the Cabinet, and Head of the Public Service of Canada, as well as Deputy Minister of Finance and Deputy Minister of Industry. Mr. Lynch is a member of the Board of the Gairdner Foundation, the Chair of the Board of Governors of Waterloo University, the Board of the Perimeter Institute, the Board of the U.K. Ditchley Foundation and a Trustee of the Killam Trusts. He is an Officer of the Order of Canada and a member of the Queen’s Privy Council for Canada.

What’s Next for Canada?Economic downturn, global fiscal crisis, labour strife. It’s hard these days to know where is our country heading. Kevin Lynch has some ideas. He thinks that innovation is our future and the key driver of productivity. He thinks that we need to do more at every level to become innovative and inventive. Kevin has a unique perspective, having been Canada’s top civil servant and now Vice-Chair of BMO Financial. Don’t miss hearing first-hand his prescription for Canada’s more competitive and dynamic future.

David KincaidManaging Partner and CEO, LEVEL5 Strategy Group

David Kincaid is the founder, Managing Partner, and CEO of LEVEL5 Strategy Group, one of Canada’s leading strategic brand consultancies. Prior to starting LEVEL5, he was Chief Marketing Officer, and one of the founding members, at Corus Entertainment. He has also helped build brands as the Vice President of marketing at Labatt Breweries, helping them launch Stella Artois and Alexander Keiths. David sits on the boards of St. Joseph’s Health Centre Foundation and Kingsway College School, and strives to live his grandfather’s maxim of having more friends than employees.

Building Better BrandsHow do people feel about your organization? Are they passionate about what you do? Do they love you? Are they confused? Clearly, building a great brand is more important than ever before. David Kincaid loves great brands, and he’s been helping organizations build theirs for his whole career. He’s seen the good, the bad and the ugly. Join us and let his insights help you build the best brand possible.

Mark Fenske, Ph.D.

Author, The Winner’s Brain

Mark Fenske, Ph.D., a neuroscientist and former faculty member at Harvard Medical School, is an Associate Professor in Psychology at the University of Guelph. Dr. Fenske’s research examines how the brain’s attention and emotion systems can enhance performance. His popular writing includes The Globe and Mail’s ‘Better Brain’ column and the best-selling book, The Winner’s Brain: 8 Strategies Great Minds Use to Achieve Success. He lives in Guelph, Ontario.

A Breakthrough Brain: The Surprising Science of Great Ideas Harvard-trained neuroscientist Dr. Mark Fenske knows a secret. He’s figured out what people can do to enhance their brains’ ability to produce great ideas. In these changing times, who wouldn’t want to know more about developing a winner’s brain, and learning how advances in the science of success can help you and your team.

Jennifer CorrieroCo-founder and Executive Director, TakingITGlobal

Jennifer Corriero is co-founder and Executive Director of TakingITGlobal, a nonprofit organization with the aim of fostering cross-cultural dialogue, strengthening the capacity of youth as leaders, and increasing awareness and involvement in global issues through the use of technology. In 2005, Jennifer was named a Young Global Leader by the World Economic Forum, and in 2007, as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network. She has presented and supported civil society engagement at events in over 30 countries, and has served as a judge and advisor to an extensive range of awards and programs. Jennifer holds a Masters in Environmental Studies and in 2011, she was appointed as Adjunct Professor by the Faculty of Health at York University.

Powering the Next GenerationWhat’s up with the next generation? For many of us they are a group whose power and influence is dawning. Not for Jennifer Corriero. She’s seen the power of youth as leaders for many years. She posed the question: “if young people were actively engaged in all aspects of society, and thought of themselves as community leaders, problem solvers, role models, mentors and key “stakeholders”...how would the world change?” Jennifer has worked to realize this changed world through TakingITGlobal. Her experience includes developing and driving youth programs related to technology, collaboration, and entrepreneurship. Hear Jennifer speak about how exciting the future will be.

Amoryn EngelSocial Columnist, National Post

Amoryn Engel is best known for her work as a social columnist and society editor for the National Post and Hello! Canada. But Amoryn not only reports on charity galas, she chairs them. Under her leadership, the LG Innovators Ball for the Ontario Science Centre raised close to $1 million to support community access initiatives. When her mother was diagnosed with breast cancer in 2002, Ms. Engel got on a bike, rode 200 km from Toronto to Niagara Falls, and raised over $50,000 in donations for cancer research at The Princess Margaret Cancer Foundation. Her current passion project is raising money and awareness for Ronald McDonald House Toronto.

Events Reimagined: Lessons From the FieldGalas, golf tournaments, walks, runs, bike rides, the list goes on and on. We are an industry that loves events and uses them to engage, attract and fundraise. We are always searching for the next great event idea. And who better to help us anticipate the future than Amoryn Engel. Amoryn has probably attended more events than anyone else in Canada. As a reporter for the National Post and Hello! Canada she reports on how we engage with each other. Don’t miss hearing Amoryn talk about the lessons she’s learned from the field.

Marty ParkerChairman & CEO, Waterstone Human Capital

Marty is one of the country’s leading experts in executive search and on human capital, and is a frequent commentator on issues surrounding corporate leadership and organizational culture. He founded Waterstone Human Capital – a leading retained executive search firm specializing in recruiting for fit and in cultural assessment – in 2003. In 2005, he founded Canada’s 10 Most Admired Corporate Cultures, an annual national program now in its seventh year. Canada’s 10 recognizes best-in-class Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. Formerly, Marty was managing director and partner with The Caldwell Partners International, and executive vice-president of The CCL Group, a leading marketing communications group of companies.

What’s Up With Corporate Culture?Culture isn’t just connected to performance – it drives performance. Today’s top companies invest in their corporate culture, and they don’t pull back when times get tough. Even in the most challenging times, they behave like great companies. And that’s what they remain. As a search and cultural assessment consultant, Marty Parker knows what it takes to create a great culture and he’s written Culture Connection, a book filled with advice from top business leaders. Don’t miss his advice about what the future holds for corporate culture.

Naki Osutei, MA

Director, Human Resources & Diversity and Inclusion, Toronto 2015 Pan Am and Parapan Am Games

In addition to recruiting for the organizing committee’s workforce, Naki leads the corporate diversity, inclusion and accessibility strategies. She was the Vice-President, Strategy at the Greater Toronto CivicAction Alliance, an organization which convenes leaders from every sector of society to collectively target social, environmental and economic challenges. Her appreciation for fundraising comes from her experience coordinating the Royal Conservatory of Music’s ‘Building National Dreams’ Capital Campaign. Naki is the Vice-President of the Board of Directors for St. Christopher House and is a member of Seneca College’s Board of Governors. In a past life, she was a radio show host and deejay where she developed skills in the art of “mixing”, a skill that comes in handy when designing collaborative solutions.

The Social NetworkOur world is becoming increasingly connected. We are linked by networks of many kinds. One of the most important is the network of people who inhabit our communities. Naki Osutei is an expert on harnessing the power of a diverse social network. She’s spearheading the strategy towards building a diverse and inclusive Pan Am games in 2015. Come hear her talk about Toronto as a city of networks and what the future holds.

Emmanuelle GattusoHer own experience drove Emmanuelle Gattuso to improve care for women being diagnosed with possible breast cancer. As a volunteer with The Princess Margaret Cancer Foundation, she led the charge for a $25 million rapid diagnosis centre that has reduced diagnostic wait times from an average of 37 days to 24 hours. Come hear Emmanuelle talk about her work in health care and the arts and listen to her advice on how we should keep great volunteers like her excited and engaged moving forward.

3D FocusIn 3D you can see everything more vividly. Helping you see with such clarity around important issues is what our 3D Focus session is all about. And what is more important than building and sustaining a great Board of Directors? For 2012, we are asking several leading volunteers to share their perspectives on board-building for the future.

Come listen to Emmanuelle Gattuso annd Ana Lopes talk about their insights on what it takes to be an effective Board member, what they see the best boards of the future looking like, and their advice about how to build the best board possible.

These talks are followed by a discussion facilitated by Paul Alofs and Q and A from the audience.

Ana P. Lopes

Ana has dedicated much of her life to helping great causes. She’s Chair of the CAMH Foundation and, in her past role as Chair of the Toronto Symphony Orchestra, was a volunteer leader who helped revitalize the Toronto Symphony Orchestra. She has lent her time and talent to hospitals, universities and her community. Ana’s work as a volunteer is recognized nationally and she was made a Member of the Order of Canada in 2011. Ana will share her insights and talk with us about how great partnerships with volunteers are forged and what all of us should be thinking about as we work together with our volunteers to support the organizations we love.

Dr. Catherine ZahnPresident & CEO, CAMH

Dr. Zahn joined CAMH as President and Chief Executive Officer in December, 2009. Prior to this appointment, Dr. Zahn was Executive Vice-President, Clinical Programs and Practice, at the University Health Network (UHN). She has held senior leadership roles in that organization for 12 years. Recent honours include the U of T Faculty of Health Policy, Management and Evaluation Prize for Innovation, and Communicator of the Year Award from the International Association of Business Communicators.

Reimagining Mental Health: The CAMH StoryMany of us have worked to raise money for mental health over the years. It’s been tough going. While many praised the efforts of our organizations in this area, few were eager to give. CAMH has led the way in reframing how people view mental illness. Their efforts over many years have led to transformative giving. Listen as Dr. Catherine Zahn talks about how CAMH has led the way.

Adam GaroneCEO & Co-founder, Movember

Adam Garone is co-founder and CEO of Movember. He is a creative marketer with e-commerce experience gained from managing online product development at Vodafone. He is the 2008 recipient of the Ernst & Young “Entrepreneur of the Year” award in the social category, and the 2009 recipient of the Melbourne Business School Outstanding Recent Alumnus Award. He is also rarely seen without a moustache.

Movember – Behind the MoustacheIt was a simple idea – grow a moustache for a month. Come hear how this idea blossomed into a movement that has turned November into Movember, and has raised more than $100 million for prostate cancer and other men’s health issues and mobilized more than 2 million Mo Bros and Mo Sistas to raise almost $300 million around the world!

ABOUT AFP GREATER TORONTO CHAPTER The Greater Toronto Chapter of AFP is the largest in the world with over 1,200 members. We strive to provide our members with great opportunities to learn, think and grow as fundraisers and leaders in our sector. We deliver many great programs each year – events like Fundraising Day, Congress and now D3.

Visit www.afptoronto.org to learn more about what the world’s largest AFP chapter has to offer you!

D3 Debate.Debunk.Delight.

Important talks aboutbig issues.

For more information go to: www.afptoronto.org/d3

D3 PARTNERS We would like to gratefully thank the following partners:

Presenting Partner

Debate & 3D Focus Partner

Delight Partner

solutions inc.miratel

Debunk & Morning Break Partner

Morning Entertainment

Where �nance meets philanthropy.PearTree

Lunch Partner

Post Event Reception Partner

Breakfast Partner