DACH

Observations, Trends and Challenges

Karsten BrukerManaging PartnerLets Work AG, Mnchen

12/11/2015 - Job Board Summit Europe*

1.2 million job ads per month1.6 billion revenue by search consultancies in 2014 750 million advertising revenue 500 million print advertising70% of print revenue managed by agenciesWith 26 million, temp agencies continue to grow

*DACHRecruitment Market - Germany

War for Talents more significant than in D or CH:50% of recruiters do not find the right candidate!!Remuneration and employer image are big issuesJob offers are mainly posted on job boards and company website

*DACHRecruitment Market - Austria

Switzerland is catching up with the modern way80% of employers now prefer email applicationsalready 39% of employers are adapting their websites to mobile-friendly responsive designJob ads are predominantly published on job portals (95%) and company websites (86%) while print media has diminished to 53%.*DACHRecruitment Market - Switzerland

War for TalentsActive Sourcing vs Social Media RecruitingEmployer BrandingQuality vs Time to Fill vs Cost per HireMobile Recruiting

*DACHRecruitment Market - Challenges

62% of companies have slight recruitment problems, 30% even significant ones. Main reasons areLack of qualified people (80%)Remuneration (42%)Attractiveness of location (39%)Employer image (32%)*DACHWar for Talents

Emerged as an alternative to (unsuccessful) traditional recruitingMostly done via access to CV databasesSome innovative start-ups assist companies in identifying candidates by extracting and analyzing social media user profiles, eg Talentwunder*DACHActive Sourcing

The shooting star amongst employer initiatives in the previous yearsXING, LinkedIn, Facebook are the relevant platforms in DACHIn addition, there are some niche platforms for specific industry areas*DACHSocial Media Recruiting

80% of job seekers have a smart phone35% of job seekers use their smart phones for job search. It is anticipated that this number is likely to rise to 50% within the next two years. But...

Less than 5% of job ads are mobile friendly*DACHMobile Recruiting

Highly diversified market with more than 2,000 job boardsThe importance of niche and local players continues to growGeneralist job boards mainly owned by publishing/media companiesBusiness networks are still not playing a significant role*DACHJob Board Market - Germany

Less diversified than in GermanyIn the hand of a few playersBut...Similar issues in terms of innovation*DACHJob Board Market - Austria

German and French-speaking areas are more or less two separate marketsFor years, the market is dominated by Jobs.ch and Jobup.chAnnually, new player try to challenge the market leaders (in 2015: Gojobs.ch with low-cost approach)

*DACHJob Board Market - Switzerland

The Challenges aheadIncreasing user awareness through SEOEnhancing user experience by responsive designHTML job adsConsidering new pricing models, e.g. pay-per-clickFinding answers to social media recruiting by employers*DACHJob Board Market - Challenges

Back linksUnique content, e.g.Job guides, descriptionApplication guideRelocation guideJob ads in HTMLInternal links*DACHSEO

Increase of user-friendlinessPart of SEO measuresIncludes job ads to be mobile-friendly (HTML instead of PDF)*DACHResponsive Design

Online vs PrintJob boards will win this battle. But also the war?Social media recruiting by employers- Low-cost alternative- difficult to address target group precisely- Hype has decreased, however, employers continue to search for best recruitment options=> Provide options! The traditional job board is dead...!?*DACHIncreasing Market Share

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