dafna - 20 minutes · smart&calling:&the&perfect&recipe qualified& meetings...
TRANSCRIPT
Lead%Generation%in%the%US
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Set$Your$Goals
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• Inbound0vs.0Outbound0Leads
• Enterprise0vs.0SMBs0and0smaller0companies
• Different0verticals0to0approach
Where%to%Start
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Define0your0geographic0target0in0the0US
Understand0how0company0sizes0are0defined0in0the0US
Who0is0the0decision0maker?
Define0targets0with0multiple0branches0that0can0expand0nationally0across0the0US
Create0a0high@quality0and0precise0database0of0your0entire0target0audience
Connect0to0them0all
Analyze0the0database0to0get0unique0market0and0business0insights
Schedule0meetings
Lead%Generation%Model
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Multi1ModelLead4Generation
Smart&Calling:&The&Perfect&Recipe
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Qualified&Meetings
Research
Calls Emails
Meetings&can&be&scheduled&using&various&platforms&and&tools.We/found/the/ideal/recipe/to/be:
All/this,/supported/by/in:depth/research/into//the/target/audience.
Calls Emails LinkedIn
Smart&Calling:&Tips&and&Best&Practices
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• Respect1the1Executive1Assistant• The1right1time1in1the1day/week1to1call• Smile1when1you1call• Have1a1native1English1speaker1(US1preferred)• CRM• Local1US1phone1number• If1possible,1local1US1address• Adjust1the1marketing1material1for1the1US1market• Check1for1news1in1the1target1location• Finding1the1contact1information1of1your1target1leads
Trade&Shows
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Realize&the&maximum&potential&of&trade&shows&by&creating&a&plan:
We/found/the/ideal/recipe/to/be:
Before During After
Trade&Shows
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Used&globally&by&millions,&LinkedIn&is&a&business&network&that&is&extremely&popular&in&the&US,&and&an&important&tool&in&sales&and&lead&generation.
Find/your/target/audience/
Research/your/target/audience
Research/your/competitors
Expand/your/business/network
Reach/out/to/your/target/audience/
Schedule/meetings
Support/your/sales/activity/
Promote/your/company
Case%Study:%Brainsway
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Case%Study:%ImageSat
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Most%Importantly…
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Think Positive
THANK&YOU
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