daily picture winter 16-17
DESCRIPTION
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The Urban AdventurerIn the woods, close to a campfire, near a
lakeshore, or in town, the Adventure col-
lection draws its inspiration from nature and
accompanies you during your wild or urban
escapes. The Adventure Line seduces with its
simplicity and elegance. Despite their urban di-
mension, the technical products are suitable
for mountain experiences. Adventure time!
Funny and playfulA good riding day with friends, a trip to the
snow park, a few tricks on the tracks, the
Friends collection draws its inspiration from
sharing and enjoying riding. Discover a wide
range of colors and a variety of shapes wi-
thout compromising on technicality. Funny
times!
How to meet the iceOpen the shutters and discover 60cm of fresh
powder, look for unapproachable slopes, ex-
plore the mountain, the Expedition range is our
most technical and successful product line. A
line symbolized by the Welcome jacket (2 ISPO
AWARDS) and a collaboration with Arva. Desi-
gners have created plain products with a clo-
ser fitting while preserving the PICTURE spirit.
Take your split board and go on an expedition.
Ride, protect and share. These 3 words capture the essence of Picture Organic Clothing. But there is another story behind Picture Organic Clothing, that of a meeting between three “pals”, Julien, Jeremy and Vincent, whose backgrounds are as different as they are unusual.
Raw materialsLabels allow us to legitimize and to certify the actions we take:
ProductionWe visit our factories at least once a year to stay in continuous contact with the people who develop Picture products.
ISO 14001: environmental ManagementA continuous improvement approach to monitor environmental impact within the company.
GOTS : social criteria respectBesides environmental aspects, the certification guarantees respect for social criteria, linked to working conditions and security of staff.
RSL – Restricted Substances ListFactories have signed the Picture’s Restricted Substances List, accor-ding to the Reach regulation. Moreover, we are doing random tests on several products before they hit the market; to ensure they are 100% in compliance with the RSL.
DESIGNThe impact of a product starts way before the extrac-tion of raw materials. It is during the design process that our designers choose materials to use, their quantity, their quality and their performance.
100 % of PICTURE products are designed in FranceWe are not perfect; working to continuously improve, and look for permanent solutions; always aiming to be more environmentaly-friendly. It is important for us that our products have strong environmentally friendly values and at the same time are financially accessible to everybody.
The fall will be softerOur designers endeavour to recover all production off-cuts and raw materials within our chosen manufacturing partners (who meet the Picture criteria of quality), integrating them into the linings of our jackets. These fabrics, normally intended to be burned, would have a disatrous carbon impact on the environment. Instead the multitude of off-cuts and waste are used to assemble a unique mulltitude of interior colours chosen randemly.
Organic Cotton – GOTS / Organic Exchange95% of PICTURE products using cotton are made out of organic cotton. 5% left are made of cotton from recovery fabrics.GOTS / Organic Exchange: the most demanding certifications in the world for organic cotton.
Non toxicity of products – OEKOTEX100 % of main fabrics are fully qualified Oekotex 100. OEKOTEX 100: the international reference label guaranteeing non toxicity of products used.
Recycled polyester – TAIWAN GREEN MARK100 % of technical products are made with minimum of 50 % recycled polyester. (Certain technical constraints can make this data vary by more or less 10 %) TAIWAN GREEN MARK: the label of the Taiwanese government guaranteeing the traceability of recycled polyester and recycled polyamide.
90% of the Picture’s outerwear productsare Bluesign Approved Fabric. The Bluesign® system is the solution for a sustainable textile pro-duction. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production.
Durable Water Repellent : PFOA/PFOS Free PFOA (Perfluorooctanoic acid) and PFOS (perfluorooctane sulfonate) are perfluorinated chemicals (PFCs) used for durable water repellent (DWR) in the outdoor industry. Those are very hazardous to the envi-ronment and to human health. Picture’s products contain 0% of PFOA/PFOS.
Why go for franchises concept ? Turnkey easy concept, Standardized processes, Clear and defined contract, Good profitability, Permanent support from the brand, Training for salesforce.
WARM - WATERPROOF - TRENDY - BUILT like a MOUNTAIN boot, designED like a lifestyle shoe -
We started from the Eno program to launch our Lab range with innovative specifies - seamless double density fabrics with jacquard
- seamless colorblocking
- seamless body mapping
CONFORT - DURABILITY - TECHNICITY
- Bigger density shoulder zone to resist against abrasion
using the strongest 180d Nylon FD Yarn
- lighter density under arm to evacuate
faster moisture
- lighter density on the back
and front side to breath better
- limited amount of seams
The best construction ever done
- RECYCLED VIBRAM SOLE
for the best grip ever
- 100% water proof
-100% breathable
- Insulated to resist to cold
temperatures
- fur / Neoprene
- Rubber protection
- ski resort trendy shoe !!!
AGENTS & DISTRIBUTORS ANDORRE // Birren Cédric Tel : + 33 6 81 67 53 04 Mail : [email protected] AUSTRALIA // Sportrade Leon Pierre Antoine Tel : +61 2 9972 4844 Mail : [email protected] AUSTRIA // Country Manager Kulluproducts e. U. Hammer Andreas Tel : +43 3135/52 566 - 22 Mail : [email protected] / Gaish Michael Tel : +43 676/843 961 220 Mail : [email protected] BELARUS // UAB Sporto Technolojicos Levshunov Dmitry Mail : [email protected] BELGIUM/LUXEMBURG // Country Manager Bad unicorn Agency Berhin Jeremy Tel : + 32 496 788 771 Mail : [email protected] CHINA // China Sports Champion Co.,Ltd Sun Weicheng Steven Mail : [email protected] CZECH REPUBLIC // McSUP s.r.o. Cemper Petr Mobile : (+420) 774 791 000 Tel : (+420)210 211 110 Mail : [email protected] // McSUP s.r.o. Michal Svab Mobile : (+420) 774 791 000 Tel : (+420)210 211 110 Mail : [email protected] DENMARK // Distributeur Cool Sport A/S Ketterle Claus Tel : +45 8853 7777 Fax : +45 5663 2546 Mobile : +45 2010 3640 Mail : [email protected] FINLAND // Jalostamo Peltola Jukka Tel : +358 456 700 747 Mail : [email protected] / Heiskanen Henri Tel : +358 50 4989 191 Mail : [email protected] FRANCE // Centre Ouest/Bretagne VR POUILLE Fresh Tel : + 33 6 12 62 52 19 Mail : [email protected] // Sud Est Ak 5 distribution Jerome Chastrusse Tel : + 33 6 30 57 09 84 Mail : [email protected] // Rhone Alpes / Auvergne Picture Organic Clothing Loviton Gregory Tel :+ 33 6 50 23 49 52 Mail : [email protected] // Sud ouest Cedric Birrien Tel : + 33 6 81 67 53 04 Mail : [email protected] // Est/Nord Wolff Fabien Tel : + 33 6 62 82 21 10 Mail : [email protected] GERMANY // Country Manager Boardingate Dumarest Sebastien Tel : + 49 (0) 30 250 48 256 Mail : [email protected] // West Handelsagentur Töpperwein Axel Tel : +49 176- 61 77 24 96 Mail : [email protected] GREECE // Surf Salad Maniadakis Lefteris Tel : +30 210 810 2243 Mail : [email protected] GROENLAND // Torrak K.S. Olsen Lars Mail : [email protected] HONK KONG // snowboard freaks LIMITED Fan Gary Tel : 00 852 9130 88 39 or 00 86 152 194 39 84 [email protected] HUNGARIA // Ridersroom Polacsko Daniel Tel for invoice : +36 30 2100 861 Tel for logistic : +36 30 416 2752 Mail : [email protected] ISRAEL // SKI-PASS Israel Itelson RoyTel : 00 972 3 53 72 204 Cell : 00 972 52 26 84 133 Mail : [email protected] ITALIA // Country Manager Boardcore Tel : + 39 (0) 26 686 558 Mail : [email protected] // Urbinati Alessandro tel cell + 39 2 69 017 189 [email protected] // Governa Maurizio Mail : [email protected] JAPAN // Hasco Ebata Shige Tel : +81 (90) 9882 8440 Mail : [email protected] NETHERLANDS // Country Manager Arbor Europe Van de Ruit Frank Tel : + 31 (0) 646025506 Mail : [email protected] NEW ZEALAND // Momentum Hadfield Adam Tel : +64 03 381 0999 Mail : [email protected] NORWAY // ICON Distribution Orlien Anders Tel : 00 47 35 55 51 40 or 00 47 91 63 05 51 Mail : [email protected] RUSSIA // Country Manager MCA Razdorskiy Jury Tel : + 7 495 73 05 962 Mail : [email protected] SLOVENIA // Znidarsic Gregor Tel : 0038 631 668 501 Mail : [email protected] SPAIN // Sport Factory Garriga Defoin Javier Tel : +34 93 480 29 96 Mobile : +34 629 210 902 Mail : [email protected] SWEDEN // Frontflip AB Lundin Patrik Tel : +46 70 830 29 28 Mail : [email protected] SWITZERLAND // Country Manager Locher Alain Tel : + 41 79 305 35 07 Mail : [email protected] UNITED-KINGDOM // Country Manager Bright Trading Company Thompson Neil Tel : 00 44 (0)1637 870640 or 00 44 (0)7802 860554 Mail : [email protected] USA / CANADA // Country Manager Global Sales Guys Agency Carrigan Marty Tel : +1 (970) 736 0238 /+ 1 (970) 977 7779 Mail : [email protected] / Palatucci Joe Tel : [email protected]
• Loïc Lechelle • François Poncet • Cindy Pibeaud & Elise Tasset (make-up) • Super Lioran ski resort staff • Siman Printing Company • Ken & Lilian Group• Henry Soulier • Jonathan & Flecher • Robertson Company • The Sourcing Project aka Marcel • Seray & Seyfeli Group • The Picture Family • The Picture Distributors • Riot House Production • Friends & Parents • Press Agency 187.com
When I created Picture in 2008,
my father quickly took on
board the philosophy of the
brand and my desire to redraw
the world around me in fresh
colours. Deeply marked by the
artistic development of my
father, I often find his inspira-
tion returning in many of my
designs and creations.
Dad & Son is the fruit of a mee-
ting between two generations
of artists who share the same
passion and the same art.
All-rounder and atypical professional photo-
grapher, Loic Lechelle is specialized in Kenya’s fauna
and mountain photography.
Apart from his passion for photography, Loic is also
a film maker and director.
Years pass on and his university course changes, he
starts training in sports management and specializes
in high mountain sports.
He frequently explores the world’s mountains with
his fellow partner Denver, a wolf-dog he adopted
in Canada: The Andes (Chile, Argentina, Peru, Boli-
via, Ecuador), the Rockies (Canada, USA), the Alps
(Switzerland, Italy and France), Scandinavian Alps
(Norway, Sweden), Aberdare (Kenya)’
Lately, he’s been animating photography trainings in
remote areas and in Africa’s bush and doing photo
and video reports on subjects that he is passionate
about, like felines protection, which he is particu-
larly keen on.
Rip’'n Wud skis is a family owned, independent ski com-
pany born in Haute Savoie Mont-Blanc France. Rip’n
Wud skis is dedicated to keep its strong Quality image
that has been developed throughout the world of free
skiing. Our dedication and passion for skiing in the high
alpine, is what motivates us in our designs, eco mate-
rial research & development. Today, Rip’n Wud skis has
reached the forefront of the free skiing market as a
durable, easy riding, yet high performance, top quality,
eco friendly ski brand.
FINANCE and
ADMINISTRATIONVincent AndreAmelie SevrinMarina CampomizziCeciel OvergoorChristelle Furtin DecaudinAmandine LeBhian
LOGISTICMatthieu SimonnetNicolas MiribelAurelien BonnefontNadege Sohier
TEAM MANAGERPierre DubuyMathias Joubert
MARKETINGFlorian PalluelAntoine Schmidt
SALESJulien DurantGerald MatterGregory LovitonAmandine Perez
DESIGN and
DEVELOPMENTJeremy RochetteBerenger BrochierMaxime LaberrigueDamien FragnonHenry SoulierRegis HerrgottMARCEL NEZRI
Contact details23 rue de la Tannerie63119, Chateaugay.France
+33 (0)4 73 15 96 22+33 (0)6 49 83 87 90
New company comprising 4 partners who are passionate about media and the audiovisual market. Photography, international business, event coordination and audiovisual tech-niques are the main areas of training which make what we do credible and effective.
PHOTOGRAPHER & DIRECTOR
MOUNTAIN GUIDE
www.montagne-escape.com
www.loiclechelle.com