daily resolution final
TRANSCRIPT
DAILY RESOLUTION Calming habits…one small step at a time
Resolutions are hard to keep
25%
% Dropped After 1 Week
Resolutions are hard to keep
29%
% Dropped After 2 Weeks
Resolutions are hard to keep
36%
% Dropped After 1 Month
Resolutions are hard to keep
54%
% Dropped After 6 Month
Goal Motivate people to exercise regularly…using only SMS 100% retention after 2 weeks 20-30% increase in exercise frequency 200+ self-reported exercise sessions
Results
Secret Ingredient #1: Escalation of Commitments
Secret Ingredient #2: Social Pressure
My Method Daily SMS
Social Statistics
Positive Reinforcements
frontend + backend
My Guinea Pigs
20 Days across 2 trials
Results: surprises People love to share or brag!
> 50% of replies contained more than Yes/No
People exercised even when they said “No”. Motivated by having to report later
People are competitive! 70% proactively asked about how they stack up
Results: expected People exercised more, a lot more.
20-30% increase in activity level
Social pressure really works. 4% broken promises vs. 8% without social elements
We all love compliments.
“Yay, Thank you! You just made my day.”
People loved the pilot. Exercising became enjoyable. Everyone wants to keep going!
Mission Accomplished?
What’s next? Bigger pivots? Beyond SMS? Beyond exercise?
QUESTIONS?
Calming habits…one small step at a time
Expert Methodology – Applying Escalation of Commitments to Behavior Design
• Premise – People are more likely to follow through on things if they made prior commitment or promises to do so. This is especially true for public declarations or promises made to others.
• Application – By incorporating elements of pre-commitment into behavior design, one can raise the motivation level for subjects to perform the desired behaviors.
• Example – ‘Daily Resolution’ Calming Technology Project http://slidesha.re/dailyresolution
Yi Yin – MBA/MS Stanford University, [email protected]