daisy-chaining robots - a social media masterclass
DESCRIPTION
This masterclass is about developing an online communication strategy for creative & cultural industries and businesses wanting a creative edge. Of course you'll already need to have a presence of sorts, it is advanced after-all. We will aim to develop an online communication strategy using case studies & practical activities the session will cover: the importance of personality online harnessing new style marketing using dashboards to automate image is content royalty control your copyright mailing list use & security team & guest blogging This session has been generously supported and subsidised by the City of Ballarat and by Yum Studio. This session took place at the Art Gallery of Ballarat on Monday 17th June, 10 am-4 pm.TRANSCRIPT
Daisy-
Chaining
Robots
Mine host
SCHEDULE FOR TODAY:
10.00am – Be Yourself• the importance of personality online• harnessing new style marketing• draw your online shape
11.30 Morning break (15 mins)
11.45am – Robot Lovin’• using dashboards to automate• image is content royalty• list daisy’s to chain
1.00 Lunch Break (45 mins)
1.45pm – Take Control• control your copyright• mailing list use & security• Ideas book
2.30 Arvo Break (15 mins)
SCHEDULE FOR TODAY:
2.45pm – Take it in hand• team & guest blogging• communication strategy• qanda & report
4.00 Close
CONCEPTS FOR TODAY:It’s ok to be online during session – it’s demandedIt’s great to ask questions – find relevanceIt’s about people – first, last & middleYou will do some work - Just give it a go…
HOUSE-KEEPING:Thanks: City of Ballarat Arts & Culture Unit & Yum Studio for subsidyHook-up: #ballarat #robots #socialmedia #arts #culture #yumstudioTake: Please take pics and video with permission.
Your challenge
ShareLike
Connect
online
Your challenge
ShareLike
Connect
Face to face
Be Yourself
Stephen Fry
Be Yourself
Be Yourself
Be Yourself
Be Yourself
Be Yourself
you
tribeaudience
Be Yourself
Be Yourself
?Facebook Page
-responsive, friendly, informal, sharing
-updates 2+
Blog/website-sharing,
experiential, content-updates 1 x wk
Twitter-reactive,
informative, sharing, more provocative
-updates 4+
Google+-connecting,
sharing, events, broadcasts
-updates 1 x wk
Be Yourself
?Facebook Page
-responsive, friendly, informal, sharing
-updates 2+
Blog/website-sharing,
experiential, content-updates 1 x wk
Twitter-reactive,
informative, sharing, more provocative
-updates 4+
Google+-connecting,
sharing, events, broadcasts
-updates 1 x wk
Website widgetPlatform app
Robot lovin’
Robot lovin’
?
Take control
Take control
Take control
Take control
Take control
• Mailing list• Security – Alter ego• Email notifications• Auto RSS posts• Auto-responders
Take control
? • List one idea that you want to work on• Talk to someone in your field• After discussing it, write one question
Take control
? Communications Strategy:
• Platforms you need• Number of updates• When will you update• Content of updates• How will you connect your website• What robots do you need
Don’t wait for perfection – just get in there