dan guerrero's emails on steve alford - part 2

8/15/2019 Dan Guerrero's Emails on Steve Alford - Part 2

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From: Ron Mori

To: Guerrero, Dan

Cc: Block, Gene

Subject: The future of UCLA basketball

Date: Friday, March 11, 2016 12:40:56 AM

Dear Mr. Guerrero,

I am writing to you because I am very concerned about the future of the men's basketball program. Please reconsider whether Steve Alford is the right coach for the UCLA basketball program moving forward.

I've been attending games at Pauley Pavilion for the past four decades and not once in the prior seasons have I felt UCLA was just another University with a college basketball team until the past two seasons. See Bill Paschke's comments below stating the Bruins are irrelevant.

As amazing as anything was the scene I encountered afterward in the bowels of the MGM Grand

Garden Arena. For the first time in covering 20 years worth of Bruins postseasons, I was

initially the only reporter in the UCLA locker room. This Bruins team was worse than bad, it

was irrelevant.

Bill Plaschke

Based on the talent on the team and the fact there were no major injuries the coaching staff didn't do the job they were hired to do. The Team does not play defense.

I have lost confidence in the current coaching staff and believe a change in the head coach is in the best interest of the program.

Thank you for your time and consideration in this matter.

Yours Truly,

Ron Mori



From: Kenji Kumara

To: Rebholz, Joshua

Subject: Most telling stat


Pauley Attendace

2013-148136

2014-15 7711

2015-16 8073

Capacity 13,888



From: David Goodman

To: Guerrero, Dan


Please do not give in to the idiots and fire Coach Alford. I have been a season ticket holder for over 30 years (ever since I left

the student section). We have had good years and bad, including years when we did not make the tournament, and years when

we have done well. Nothing will satisfy some fans. As long as we stay competitive (consecutive sweet sixteens and great

recruiting are competitive). I know Alford is a good coach (in the top 100 all time). Why this team lost focus is an open

question, but they were taught well (the games against Kentucky, Arizona, and gonzaga proved this) and they just didn't seem

to gel once January rolled around. Please talk to the coach and give him support. We will be better if you do this

David A. Goodman

--David Allen Goodman



From: Tommy Cornell

To: Guerrero, Dan

Cc: Rebholz, Joshua; Block, Gene

Subject: Fire Alford, Fire Guerrero


UCLA Administrators,

The fact that this movement is even necessary is shows how terribly lost this Athletic Department is. The discussion

of wether or not to retain Steve Alford can be settled within seconds. A 15-17 record, 3 blowouts to usc, zero heart

shown for most games, and a fan base that has nearly divorced the team are all completely acceptable reasons to fire

any coach. You should not require pressure from fans in order to make this obvious decision.

It should be just as obvious to Gene Block that the man who's really responsible for this mess (as well as the Dorrel

and Neuhiesel messes) should also be terminated.

Since I doubt firing Guerrero is realistic I'll suggest this to Dan - allow someone who actually knows the game of

basketball and the business of sports to hire our next coach. You do not deserve to be anywhere near this next hiring

process.

Tommy Cornell



From: Jace Outlaw

To: Rebholz, Joshua; Block, Gene; Guerrero, Dan

Subject: UCLA Basketball Must be Saved


Gentlemen -

Please save the UCLA Men's Basketball Program. It is time to cut ties with Steve Alford.

I recognize that most coaches get four (4) years to put their hand print on the program and

make it their own. For Alford, however, it has only taken three (3) short years. The results do

not lie and the downward trajectory is indisputable.

As we get farther away from Howland recruits, structure, and fundamentals, the product on

the floor has gotten dramatically worse. Why? Because the culture Alford has created - one

rooted in nepotism - lacks discipline, structure, chemistry, accountability and toughness. This

culture is why we are looking at 6 league wins, 10th place, and missing the NCAA (and even

the NIT, which is astounding).

While we all should be disappointed to our core, we should not be surprised. Try to name any

sport where a team can succeed without discipline, structure, chemistry, accountability, and

toughness. Trust me, you cannot do it.

I know that you believe that our program is in crisis. I trust that you will also see that waiting

another season will only prolong the inevitable.

Thank you for your time and consideration.

Jace Outlaw



From: Paul Amante

To: Jerry Amante

Cc: Charles V. Amante; Catherine Amante (amanteparalegal@ ); Guerrero, Dan; Anthony Nunez; ericaamante@ ; Rebholz, Joshua

Subject: Re: Coach Alford


Yes, Charles, well written. But the fact that you even need to point out the pathetic state of UCLA BASKETBALL is, in and of itself, remarkable! When did THIS become acceptable at UCLA? When did the status of the program sink so low that a losing season, and 0 and 3 against USC, are acceptable? Alford's teams are unwatchable.

Paul Amante Jr.

pamantejr@

On Mar 10, 2016 11:55 PM, "Jerry Amante" < [email protected]> wrote:Powerful in its brevity, its tone and its indisputable accuracy. Very well written VB !!!

Sent from my iPhone

> On Mar 10, 2016, at 7:57 PM, Charles Amante <charles.v.amante@ > wrote:>> Hello Mr. Guerrero and Mr. Rebholz,>> I know you are receiving tons of email from angry fans, calling for the firing of Steve Alford, so my email is going to likely be ignored and thrown in the trash can. Thus, I'll keep this short and sweet.>> I am not writing you to demand that you fire Steve Alford. His performance on the court these past three years should be enough evidence that he is not fit for ucla basketball.>> Instead, I'm writing you to point something out that should alarm you and the athletic department:>> I have been watching ucla basketball RELIGIOUSLY since I was ten years old. I'm thirty years old now, meaning I have been a fan for twenty years strong. The alarming fact is this: for the first time in my twenty years of following UCLA basketball, this is the first year I literally, completely stopped watching games halfway through the season. I didn't even bother checking scores after a while because I knew this team was a lost cause. And truthfully, if Steve Alford is the coach next year, I know that it will not be worth even

watching one game because there is no future with him at the helm.>> Again, I'm not writing you to demand that you fire Steve Alford, because that is futile. But I am pointing out that there are many fans to share my sentiments and UCLA basketball deserves to be in a position of greatness again, and you know in your heart of hearts that Steve Alford is not going to make that happen.>> Respectfully,> Charles Amante



>> Sent from my iPhone



From: Jeffrey Gavenman

To: Guerrero, Dan

Subject: Your chance to be a hero


My love for UCLA started with UCLA basketball. My parents attended UCLA when Wooden was coaching and they first

exposed me to the beauty, the tradition, the excellence that is UCLA basketball. I grew up watching and attending games

with them and I dreamed of going to UCLA myself one day. When I played in my driveway, I was Reggie Miller, I was Don

McLean, I was Ed O'Bannon. I was heartbroken when we lost to Tulsa. I could barely breathe as Tyus dashed down the

court in 4.8. When it came time to pick a college, my love for UCLA was too deep to consider going anywhere else. I joined

my parents a became a proud Bruin in 1997.

I loved my time at UCLA, and UCLA basketball was a big part of that experience. We didn't win championships in

basketball while I was at UCLA, we didn't even make an Elite 8. But there was still great passion in and around the

program. I only missed two Pac-10 games my entire time at UCLA and I camped out, arrived hours early, did whatever it

took to get good seats.

I moved to the east coast in 2002, but I followed the program closely. I stayed up late watching games, joined BRO, and went

to games when I was back in LA. I went to the Final Four in '07 and '08, the Villanova tournament game in '09 and saw the

Bruins at MSG twice.

Why did I give all this background? Because I want you to know that I am as passionate and dedicated a UCLA basketball fan as you will find. I have dedicated a great deal of time, energy and money to the team that I love.

Until last year. Last year it became too painful to watch. It hurt too much to see my Bruins reduced to a laughingstock. 41-7.

71-39. Three blowouts against SC this year. Brutal losses. But it wasn't just the losing. That I can take. It was the utter

lack of hope. Steve Alford had hijacked the Bruins. He wasn't teaching good defense, he wasn't instilling a winning attitude,

he wasn't showing any signs that he could take this program back to the days of Steve Lavin, much less John Wooden. I

couldn't bear the sight of another game of Bryce Alford jacking up ill-advised shot after ill-advised shot, playing over much

more talented players, loafing on defense and still having the audacity to yell at other players after one of his jump-in-the-air-

and-then-try-to-pass forays into the lane became a turnover. For the first time in my life, I stopped watching. And I haven't

restarted. i know there is no point until Alford is gone. We have seen enough of him as a coach to know, he just can't do

what it takes to make UCLA basketball great again. He can't do what it takes to make the program one we can be proud of.

He can't bring the passion back to the fan base.

Mr. Guerrero, this fan base can be revitalized. UCLA basketball can once again be defined by excellence. Please, exercise

your leadership abilities and bring UCLA through this dark period. You can be the hero of this story; fire Alford and bring

hope back to Westwood.

Thank you for your consideration.

Best,

Jeff Gavenman, class of 2001



From: Chris Isham

To: Chancellor Gene D. Block ; Block, Gene; Guerrero, Dan; Rebholz, Joshua

Cc: Sapiro, Aaron

Subject: UCLA Basketball


> Dear Chancellor Block, Director Guerrero, and Assistant Director Rebholz,

>

> I am writing to express my deep concern for the UCLA Basketball program. I am currently a Wooden Athletic

Fund member at the "Bruin All-Conference" level. I have consistently progressed my donor level over the years

despite my level of income and while putting three children through college.

>

> As a proud UCLA Class of 1988 graduate, my whole life centers around UCLA Athletics. I have donated

thousands of dollars to UCLA Athletics. I schedule family outings, work trips (if possible) and other activities

around my ability to watch UCLA Football, Basketball, Baseball and Softball games on television. To my wife's

chagrin, my family room is stocked with UCLA footballs, helmets, batting helmets, basketballs, bobble heads,

pennants and team photos.

>

> My career as a Marine Officer kept me out of the UCLA area and I was unable to attend most athletic events.However, I am the fan that sat in a Lawton, Oklahoma bar full of Oklahoma State Cowboys and loudly cheered our

Bruins on in the 1995 Final Four semifinals. I am the fan that sat in the Washington D.C. bar full of Maryland

Terrapins and loudly cheered on our Bruins during our dismantling of that team in the 2000 Sweet Sixteen. I am

the fan that sat in a Bangkok hotel room and listened to our Baseball team on the internet as they beat CSUF in the

2013 Super regionals, I am the fan that woke up in a Tokyo hotel at 0200 to watch UCLA beat Texas 66-3 in 1997

on Armed Forces TV. I am the fan that uses all sorts of silly superstitions for "good luck" in all our games. There

are countless other instances like these where I have done my best to cheer on my Bruins in spirit and

demonstration.

>

> I am the fan that donates money to the baseball team despite losing in the regionals, the softball team despite

losing in the World Series, and the football team when they lose their best defensive player. I do that because "next

man up" includes us alumni and we should do everything we can to help our teams. In every one of those cases, I

did so because even in losing, I was so very proud of each of those teams. All of them played with heart, passion, and pride.

>

> I cannot say that about our current basketball program. Sadly, I am embarrassed of our team and the manner in

which they have played. We have a very talented group of players that possess poor leadership, lack team

chemistry, and most of all what appears to me as pride in being a UCLA Bruin. Despite stellar recruiting classes,

the Basketball program has digressed over the past three years. While I was unimpressed with the hiring of Coach

Steve Alford, I kept quiet and hoped that he would be successful. I even donated money to the program during his

first year. The perception of nepotism, poor team defense, and the ultimate embarrassment of badly losing to USC

three times in one year is unconscionable. I fear that continuing on this path will ultimately irreparably harm our

Basketball program.

>

> Mr. Guerrero you are "the next man up". I am asking you to step up and remove Coach Steve Alford as our coach

and hire someone who can restore our Basketball program to the elite stature it should be. While my donations are

small in comparison to many others, I cannot in good conscious donate any more money to UCLA Athletics until

this problem is fixed.

>

> Sincerely,

>

> LtCol Christian A. Isham USMC (ret)

> UCLA '88

>



From: Rappaport, Lary Alan

To: Guerrero, Dan

Subject: Steve Alford and UCLA Basketball


Dear Athletic Director Guerrero:

My father was a Trojan. Coach John Wooden made me a Bruin.

I watched and attended every UCLA basketball game possible. I had many amazing memories. Staying up late on Saturday nights to watch

the delayed feed. As a 14-year kid living in the Valley, riding to UCLA with my friend’s father who was in administration and running laps in

the gym so I could watch Coach run practice. Being in Pauley with my uncle watching the last home game that “Lou Alcinder” played for the

Bruins. The 88-game streak. Lee, Franklin, Wicks, Rowe. Steve Patterson and beating USC twice in 1971. Attending UCLA from 1972-

196 with Walton, Washington and Marques. Saying hello to Coach on campus. The 1975 Championship. Proudly wearing UCLA basketball

jerseys. Bartow, Cunningham, Brown, Farmer. Reggie shooting from the (818). Season tickets and taking my sons to watch the Harrick,

Lavin and Howland years. My sons having Coach autograph their shirts. Don. Earl, Baron. Ed. Charles. Toby. George Zidek (whose then

girlfriend and later wife was our nanny) giving me a team autographed ball after the 1995 Championship. The banners.

I had many amazing memories. Steve Alford has burned my memories and the UCLA basketball program to the ground and tilled them

with salt.

Steve Alford has turned a dynasty into a laughing stock. I no longer can watch UCLA basketball. I no longer attend games. I no longer

watch on TV. I no longer even listen on radio. All I have now is sadness and anger, and the empty, helpless feeling that there is nothing that

I can do to stop it. I can only watch Pauley burn and commiserate with my fellow BROs, while my father’s Trojans prosper at UCLA’s

expense.

You, though, are different. You can do something about it. You can do something to make Pauley and UCLA Basketball great again, and

bring home another banner. If you do nothing, the memories of UCLA basketball held by my generation will fade into oblivion, and all that

people will know is USC basketball. Please, fire Steve Alford now. Save UCLA basketball. Hire Randy Bennett and Kerry Keating. Be

known as one of the people who had the vision, fortitude and love for UCLA that saved UCLA basketball from the ashes, and made it great

once again.

Lary Rappaport (aka Duck 76 on BRO)

Lary Alan Rappaport

Partner

Proskauer

2049 Century Park East

Suite 3200

Los Angeles, CA 90067-3206

d 310.284.5658

f 310.557.2193 [email protected]

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From: Timothy Maroney

To: Guerrero, Dan

Subject: Alford


His team is not prepared. Worst thing I can say about a coach

Sent from my iPad



From: Susan Mills

To: Guerrero, Dan

Subject: 20 year season ticket holder


Dear Mr. Guerrero,

After 20 years, I dropped my season tickets to basketball this year. The most storied program in college BB, and the

flagship of our entire athletic department, is teetering on the edge of a cliff. Make no mistake, if you let it fall, this

will overshadow any accomplishment you have achieved as AD.

Alford needs to go - NOW.

William Mills



From: Scott Duncan




I have been a life long fan, starting with watching the late night channel 5 broadcasts in the 1960’s. I still have the

“No. 1” line priority ticket for spending three nights sleeping outside Pauley before the UCLA-USC game (No. 1 vs No. 2) in 1971. I was in San Diego for Coach Wooden’s last NC and in Philadelphia when we lost to Indiana in

the Final 4. I walked on the soccer team in 1978 (after six years serving my county in the Navy) and am a member

of the Varsity Club. I was on the team/booster plane for the Thanksgiving Alaska shootout back in the ’80’s. Jack

Haley once joked, 30 years ago, if he could be the godfather of my son; my wife attended the Hoopster meetings

that year while pregnant. My son saw his first BB game before he was three months old. I was one of three

civilians visiting the Houston space center with the team on the 25th anniversary of the Houston-UCLA game in

1993. I followed the team to Idaho, Oakland, and Seattle as we won the national championship. Coach Jim

Harrick once said, “Duncan, you attend more practices then some of the guys on my team”. Coach Lavin, during

the middle of Coach Howland’s reign, ran into me in an elevator at a tournament and asked, “how’s it going,

Scott?”. I was a member of the Coaches Roundtable for many years, and prior to the new seating arrangements

with the “new Pauley” had the best basketball seats in the house (6th row, mid court, behind the scorer’s table).

This year, I could barely watch most of the games even on TV. I even turned down free tickets to attend the games. Coach Alford has “sucked the life” out of my enjoyment of UCLA Basketball. This year I budgeted more

for UCLA donations then I sent to UCLA (and I contributed to the Football facility in addition to a small amount

for the Varsity Club and for Wooden Athletic Fund); the rest I couldn’t send in good conscience. Next year, if we

do not have a basketball coach I can support, I will further reduce my donations to the minimum amount to keep my

Varsity Club membership. Needless to say, my family and I will not be attending any basketball games.

Please find a new coach we can be proud of, and help revive my love for UCLA basketball.

Scott Duncan

UCLA 1980

UCLA Soccer: Fall 1978



From: mike dubil

To: Guerrero, Dan

Cc: Block, Gene; Rebholz, Joshua

Subject: DO IT NOW!!!


i wish to add my voice to the chorus of fans calling for the replacement of steve alford as ucla men's

basketball coach.

for me, it comes down to the old-school notion that what counts is not whether you win or lose, but how

you play the game.

fate has a hand in success or failure, but underachievement is the hallmark of poor leadership. from a

quality of play standpoint, ucla basketball has grossly underachieved for a couple of years now --

inconsistent effort, weak fundamentals, poor player development, lack of teamwork, etc. i don't think that

changes with the arrival of a top 5 recruiting class, so what's the point of waiting?

as a general rule, i consider weighing in on a matter of this sort to be "none of my business." but, in a

sense it IS my business, because I have been a passionate UCLA fan for over 50 years, win or lose,

and this is the first time i have been sufficiently outraged to express my opinion to the powers that be.

like hundreds, if not thousands, of others, i literally cannot and will not follow UCLA basketball until a

coaching change is made. this is not a threat, just a statement of reality to those who administer ucla

athletics.

i salute the athletic department for responding promptly and personally to friends of mine who have

weighed in on this matter. it's great to know that you are at least listening.

in my case, there is no need to respond. i've spoken my piece, and that's all i wanted to do.

thanks for reading this, and go bruins!!



From: Steve Jonker

To: Guerrero, Dan; Rebholz, Joshua; Block, Gene

Subject: Regarding Steve Alford


Gentlemen -

I understand you have been inundated with emails recently asking you terminate Steve Alford's contract after what has been an extremely disappointing basketball season, so I would first like to apologize for adding to the clutter in your already full inbox. It is only on extremely rare occasion that I "complain to my representatives", but in this case, I feel it is warranted. Like the many other Bruin supporters who have undoubtedly complained to you, I firmly believe it is time for Coach Alford to go.

As a UCLA alum (Class of 1992), I've been a diehard (my friends would say, at times, "obsessed") Bruin fan for the past nearly 28 years. For several years after graduation while I remained in Southern California (San Diego), I had season tickets to UCLA football and regularly attended UCLA basketball games. In 1994 (AFTER we had graduated), a couple of

friends and I had "UCLA" permanently tattooed on our bodies after the basketball team was named #1 in the country going into its away game against Cal. Unfortunately, we lost that game, but we like to think the tattoo karma paid off the next year in Seattle. Although now living in Utah makes it more difficult to regularly attend games, I have continued my relentless following of UCLA sports and other happenings - on gamedays (both football and basketball), I still plan my schedule around the game, to the often displeasure of my wife.

Suffice it to say, I'm a HUGE Bruin fan. I've watched A LOT of Bruin basketball games and seen more than a few ups and downs in the program over the years. Right now, the basketball program is pretty much at one of the lowest points in my 28 years as a fan. Not since Steve Lavin's last year has there been such a clear lack of team unity, dedication, and direction.Under Coach Alford, the team has progressively gotten worse each year (not just in terms of

wins and losses, but in all facets of the game). I know a fan should support his team through the good and the bad, but this rudderless team is so painful to watch that they are basically unwatchable. In essence, the program has become an embarrassment. The precipitous drop in attendance at games corroborates this sentiment.

I understand that there is a general understanding in athletic departments that a coach should have at least four years to prove him or herself. And while such a principle seems generally sound, blind adherence to that principle in the face of what is obvious - that Coach Alford is not a long-term solution to bring UCLA basketball back to greatness - is beyond misguided.

By all accounts, the incoming recruiting class is a good one, so improvement in the W/L

record next year and an invitation to the NCAA tournament is, as I understand it, likely. But, as with the several years we went to the tournament under Steve Lavin, is just making it to the tournament enough? Shouldn't the team play with fire and obvious dedication to basketball fundamentals? Those talented teams won in spite of Lavin, not because of him. That was apparent to most fans from the outset, and eventually became readily apparent to recruits, until finally the ship sank and Lavin was fired. Like so many other Bruin supporters, I think it's clear the ship has already sunk on Coach Alford. Please don't let the potential for illusory improvement next year delay what is an inevitability. Coach Alford is not the answer. He never was.



For the sake of UCLA basketball, please terminate Coach Alford now and find the right person to bring the program back to something we, as Bruin fans, can be proud of.

Sincerely yours,

Steve Jonker (Class of 1992)



From: Michael Zank

To: Guerrero, Dan


Subject: Losing donors


Mr. Guerrero and Mr. Rebholz,

My understanding is that you have decided, inexplicably, to allow the current leadership of Ucla Men's Basketball

to further destroy the program and harm the reputation of the university for at least another season. I certainly hope

the decision to retain Mr. Alford wasn't made simply to avoid any embarrassment on the part of Mr. Guerrero for

firing his third consecutive men's basketball coaching hire. There is much more at stake than short-term financial

losses or hurt feelings.

If it is true that Mr. Alford will return, it is clear that Ucla Athletics' leadership is not exercising good stewardship of

its own resources and that of its donors.

Accordingly, my wife and I will not be continuing our pledged support of the Ucla Football Facility, and have no

plans to re-engage as Athletics donors as long as Mr. Guerrero is athletic director.

I'm sure we're not the only ones.

Best regards,

Mike Zank

> On Mar 10, 2016, at 9:27 AM, Michael Zank <mike.zank@ > wrote:

>

> Mr. Guerrero,

>

> I'm only writing because I've heard from multiple credible sources that rather than put out the fire that is the Men's

Basketball program and begin restoring it to greatness, you may be inclined to let it burn for another year (or two, or three).

>

> If this is true, I would humbly caution you to consider what a grave and obvious mistake this would be. Fires can

cause irreparable damage and have a habit of spreading. Much of this damage is already evident to members of the

UCLA alumni and donor community (current and future), and you can sadly see its effects in the attitudes and

actions of people who love this University and desperately want to support it but believe that to do so at this time

would only be prolonging a toxic and harmful situation.

>

> It is unfathomable to me that in the face of unparalleled unity and support from so many thousands of Bruins

desperately needing their beloved Hoops program to be saved, and the required course and urgency of action so

obvious, that the leadership tasked with its stewardship appears to be so unwilling to intervene.

>

> Please save UCLA Men's Basketball. I promise that Bruins everywhere have your back. We're counting on you.

>

> Respectfully,

>

> Michael Zank

> UCLA Anderson 07

>

>

>

>



>



From: Andrew Marroquin

To: Guerrero, Dan

Cc: Rebholz, Joshua

Subject: This is a nightmare


Please do not say this is true.



From: Geoff Suddleson

To: Guerrero, Dan

Subject: Thank you!


For destroying UCLA basketball. How proud you must be!!!!

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From: Brad DeJean

To: Guerrero, Dan

Cc: Rebholz, Joshua

Subject: On the Men"s Basketball Program


Mr. Guerrero,

You've probably received hundreds of emails from other concerned alums and donors about the poor showing of our men's basketball team this year and presenting a litany of reasons why you should fire Coach Alford now. To be sure, I agree with my fellow alums and donors, signed the petition and hope that he has coached his last game at UCLA. But I won't repeat all of those reasons, other than to say I found the utter lack of effort of this year's team to bean abomination, a black mark on a championship brand, and a coach who can't get his players to consistently try at defense will never succeed.

Instead, I'd like to focus on you, and what might be holding you back from deciding to remove Coach Alford. You love UCLA. You have accomplished great things as athletic director, from the championships to the facilities, thanks to your program, UCLA has everything it needs to continue to mint championship-level teams and players who will do great things in the world after they graduate.

You may have a few concerns about firing Coach Alford now, after only three years. The four most obvious reasons not to fire him are (1) potential media backlash over firing a coach after three years, (2) a costly buyout, (3) keeping together an excellent incoming recruiting class, and (4) a sense of fairness to him, that he should have 4 years to prove himself,

These are not good reasons to keep a coach. Here's why:

(1) Media. With the media, all will be forgotten when you hire a coach that leads the program

to success. Do you remember Billy Gillespie? It's ok if you don't, few others do. He was fired after two years at UK, including a 22-14 record in his last season. Replaced by Coach Calipari. Matt Doherty? Unceremoniously fired after 3 seasons. Replaced by Roy Williams. Two of the 6 blue blood programs acted quickly and decisively and restored their programs to greatness. The guys who were fired are long forgotten, and no one cares whether they were fired too soon.

(2) Buyout. The buyout is a sunken cost. It was an investment that has not panned out. A smart investor takes his loss, takes what's left and invests again. The other option is to hope for a turnaround, but the reality is that hope is not a strategy, and can lead to a total loss. In this case, the big loss would be the destruction of UCLA's basketball brand, one of the 6 blue

blood programs could be forgotten or irrelevant for years if not forever. But you can avoid that by selling now and taking your lumps. You can probably also negotiate it lower.

(3) Recruiting. The recruiting argument is a red herring. First, those guys have signed NLIs with UCLA, not with Coach Alford. If you hire a good coach, as I am confident you will do, that coach, together with the leverage the NLI gives us, will keep them on board. Second, a better coach will bring optimism, which will help recruiting, then he will yield better results on the court, again aiding recruiting. Third, some of the players from this year's team could leave because they don't like the direction of the program, which would be a setback that incoming recruits cannot overcome. Fourth, our program recruits itself. Put the right coach in



place, and even if we lost all of the Balls and Leaf, recruits will come. But they will stop coming to a program that is in disarray and finishing in 10th place. Fifth, we actually owe it to the recruits to give them a coach who can help them grow as players. Kevin Love chose UCLA in part because he knew Ben Howland would teach him how to defend. It's not clear whether Coach Alford teaches defense. Based on results, if he does teach defense, he's not good at it.

(4) Fairness. I appreciate your sense of fairness, but to be frank, keeping a coach on principle that "coaches deserve a 4th year to prove their mettle" should not be part of the calculus. You are the in charge of a great international brand, one that is synonymous with championships and competitive greatness. Our brand -- UCLA basketball, one of 6 blue blood programs is in peril. Its peril began under the last few years of Ben Howland (who was a great hire, by the way) and has continued, and worsened, over the three years of Steve Alford. It is a team that fails to compete, fails to provide anything close to maximum effort, fails to defend, night after night. You need to protect our brand. Imagine a Fortune 500 board deciding to retain its CEO after 3 years of mediocre results, trending downward. It's unfathomable, right? Never mind what Soros or Icahn would do if that happened, even Warren Buffet would oust that board. And if you disagree with my view of fairness, Coach Alford's buyout is a written agreement

as to what would be fair if you were to fire him now.

To summarize, none of the reasons to keep Coach Alford warrant his retention. A bad wine won't get better with an extra year in the cellar. Please do the right thing for our program. Please remove Coach Alford now and replace him with a coach that will make UCLA basketball competitive again.

Brad DeJeanUCLA Class of 1993Wooden Athletic Fund Donor - Bruin Bench Level



From: Jeff Brown

To: Guerrero, Dan

Subject: Re: UCLA Basketball


Dear Sir:

It was reported this morning that Coach Steve Alford is to be retained. This result is unfathomable. I know many have pointed out the objective facts that our Coach allowed his feelings for his son cloud his judgement in leading this team. It does not matter whether it is because he sees himself (an All-American) in his son, or was consciously favoring him; for 3 years, we have facts that it was the case. Likewise, we have objective facts that his son is a subpar player. As a result of the foregoing, the team quit on the coach and I do not blame them.

You are demonstrating to UCLA that nepotism is fine. That is not only not acceptable, it is illegal under California state law. You need to do something now.

On Thu, Mar 10, 2016 at 6:07 AM, Jeff Brown < jeffryanbrown@ > wrote:Mr: Guerrero: This note is not a reaction to last night's game. This note is a reaction to three years of subpar work culminating with a horrible season. I have been a fan since the mid-70s and UCLA graduate. I follow UCLA passionately. I have never been more disillusioned with the program. I desperately wanted Coach Alford to succeed, but he has shown from Day 1 that he is not a fit. Perhaps that could be overcome, but I just do not see good basketball on the court; and it is getting worse.

As a leader, you have one primary job; i.e., to lead. Coach Alford needs to be let go today.

I am a leader in my company, and letting people go is a horrible thing to have to do. But the problem is, allowing a mediocre performer "one more chance" never works; because even if that one person somehow improves (rarely happens, and never happens when the person is not a cultural fit from the beginning) the rest of organization is tainted. They see that subpar work is acceptable, and you will always get a final chance.

Go Bruins.

Jeff Brown '91



From: Bill Frank

To: Guerrero, Dan; Rebholz, Joshua

Subject: Need for a Basketball Coaching Change


Dear Mr. Guerrero and Mr. Rebholz:

Good morning.

I am writing to express my serious concern about the UCLA Basketball Program.

I am a double UCLA alumni – undergrad 92 and Anderson School 99. Further, I have grown up a

Bruin – my Dad brought my brother and I to campus throughout our childhood for basketball games

and track meets. My first memories in Pauley are of the crowd chanting “MJ, MJ, MJ” for Marques

Johnson. I love UCLA and I love UCLA sports. I donate to Anderson and the Athletic Department. I

bring my young children to campus several times a year – get them some goodies at the Student

Store, play hide and seek in the sculpture garden, try and hit a sporting event and end it with

cookies at Diddy Reese. My wife says I am brainwashing them into being Bruins with fun, gifts and sweets. I tell her that I am not brainwashing them at all, but trying to introduce them to a place that

is among the most unique and special in the world. A place that can inspire them to be the best

person they can be, the best global citizen they can be.

My desire for Steve Alford to be replaced is not necessarily based on win – loss record. It is based on

the quality of basketball we play and the lack of development of our players and team. To me, what

makes UCLA among the most special institutions in the world is its commitment to greatness and to

achievement. Arthur Ashe, Jackie Robinson, John Wooden and countless academics and scientists

have come to define UCLA as a place where greatness is not just an inspiration but a path to be

achieved. Unfortunately, Coach Alford has not been able to demonstrate that he is leading or building a program that is on the path to greatness. We play below our talent level. We

demonstrate no defensive commitment or sophistication. Our players do not improve, they

plateau. This does not make Coach Alford a bad person, just not a coach that symbolizes or

represents what UCLA is (and should continue to be).

We have all made hires that did not work as intended for whatever reason. Life should not be

defined by errors or mistakes – it should be defined by how we address them. Coach Alford does

not need “another year” – we have seen enough. Our team performance dropped off dramatically

at the end of the year. As former athletes and individuals so closely aligned with our athletic teams,

its must be clear to you that our basketball team “quit” providing its best efforts over the final

stretch of the season. Coach Alford was a fine choice for basketball coach. The results are

conclusive, it hasn’t worked out. Please uphold the standards and spirit of UCLA and help us

identify a coach that will develop our players, develop our team and display a level of coaching

acumen that is something that we can feel aspires to the greatness of the men I named above and

the institution itself.

Regards,



Bill Frank

Bill Frank | CFO

PH. (562) 216-8386 | Fax (562) 435-3236



From: Jay Chung

To: Guerrero, Dan

Subject: fuck you




From: Jerry Orefice

To: Guerrero, Dan

Subject: status quo update


HI Dan, My two cents is take a deep breath, count to 10,

and keep Coach Alford. As baseball players we were conditioned and coached to ignore the hecklers,

especially after we booted a play, this is no different.

This season was painful on many levels, however ,as

you know ,Coach Alford suffered more then anyone. He

deserves and has earned a shot to right the ship, which

I believe he will! On another note, my University of

Hartford baseball team has a 3 game series against UCSB this weekend. Karen and I are hosting a dinner

tomorrow for everyone. They took a shot with me years

ago when my family had no dough, which changed my

life! Also, worked T.D’s Ca. Showcase and Andrea is

doing very well. Jerry Orefice



From: LoDuca, Paul

To: Guerrero, Dan; Block, Gene

Cc: Rebholz, Joshua



Dear Sirs:

I am very disappointed that the decision was made to retain Steve Alford as coach of the

UCLA Basketball team. Bruins fans and supporters look to you to provide guidance as

caretakers of the program. I feel incredibly let down by your leadership — which has

prioritized mediocrity over excellence.

The trajectory of the program is negative, the appeal of the program is waning, the support

of the coach has cratered. Alford’s appropriation of the program for the benefit of his son

is abhorrent — such obvious nepotism should not be allowed to continue. He has been

saved by recruits predisposed to coming to UCLA and by an Adidas supported AAU team

— they are not signing on as a result of Alford’s efforts. How leadership could look at

these issues, connect the dots, and then retain this head coach, who is the root of the problem, is beyond comprehension.

This is a sad day for UCLA Basketball.

Paul LoDuca

From: LoDuca, Paul (Wealth Mgmt MS)Sent: Thursday, March 10, 2016 8:29 AMTo: '[email protected]'; [email protected]

Cc: [email protected]: Make UCLA Basketball Great Again

Dear Sirs:

The UCLA basketball season ended on March 9th. Another year of irrelevancy. Steve

Alford is the wrong coach for our team. The fans know it, the media knows it and you

know that to be true as well. Nothing is gained by delaying the inevitable.

Alford equates to mediocrity, nepotism and endless excuses. If you want the UCLA

program to be great, and it should be great, then make the right move and let him go.

Thank you.

Paul LoDuca

Paul LoDuca

Financial Advisor The Linzmeier Group



Morgan Stanley Wealth Management

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consent to the foregoing.



From: Matthew Crytzer

To: Guerrero, Dan


Subject: Re: UCLA Men"s Basketball - Change Needed


Hello Mr. Guerrero,

I just heard that you decided to retain Steve Alford for next season.

As you can imagine, this is supremely disappointing.

It saddens me that I won't be able to pass along UCLA basketball to our kids, like my

mother and father did with me.

Good luck with your program.

Sincerely,

Matthew Crytzer

From: Matthew Crytzer <mdcrytzer@ >

To: "[email protected]" <[email protected]>

Cc: "[email protected]" <[email protected]>; "[email protected]"

<[email protected]>

Sent: Thursday, March 10, 2016 11:27 AM

Subject: UCLA Men's Basketball - Change Needed

Hello Mr. Guerrero,

My wife and I graduated from UCLA in 1997. While students at UCLA, we attended

many men's basketball games. We have very fond memories of these times.

After graduating, we still attended a few games each year, and I watched every other

game on TV.

We were both disappointed when Steve Alford was hired as the coach to replace Ben

Howland. We decided to give him a chance, but unfortunately, our fears have been

realized.

UCLA records for the past three years have steadily declined:

28-9

22-14

15-17

This season, we were blown out three times by bitter rival USC (in basketball...).

We have stopped attending games and sadly, I don't even watch them on TV any



longer. We won't be attending games or watching them on TV until a new head

coach is hired.

Please don't look to the 2016 recruiting class as the savior. It is fool's gold. They

won't be able to overcome the eventual transfers, the bad chemistry (Coach Alford

featuring his son), and Coach Alford's lack of coaching acumen.

Please don't fear the national media backlash at replacing a coach after three

seasons. Regardless of when a coaching change is made in UCLA men’s

basketball, the media will always say that it is due to UCLA's unreasonably high

expectations. No championships in 20 years and missing the tournament 5 out of

the last 14 seasons... Does that say "High Expectations" to you?

Please don't worry about the curiously high buyout clause for Steve Alford. UCLA fans will return as soon as the coaching change is made, and the revenue from the

increased attendance will help offset the cost of the buyout.

Please don't wait.

The time is now.

Sincerely,

Matthew Crytzer



From: Nicholas de Goede


Subject: State of UCLA basketball


Good Morning-

I really appreciate everything both of you do to create a lasting community around UCLA athletics. As a student and recent alum here I've gone to three final fours from 2006-2008 and many of my friends are brought together by UCLA Athletics. But that is changing with the demise of our basketball program.

Steve Alford is just not working out. He must be dismissed immediately. The arrogance exuded by him to not recruit properly for two full years to be able to showcase his son Bryce is difficult to watch. Bryce has taken the most shots and played the most minutes of any UCLA starting point guard in quite some time at low rates of offensive efficiency while playing no defense for the past two years as a starter. However, it's pretty obvious Bryce should be a great role player for a school like UCLA as an outside shooter which is his only

strength. Coach Alford doesn't seem to see the obvious. The rest of the team doesn't care about defense either and look lost. Fundamentals are lacking all over the place. The stellar recruiting class next year won't make a difference if he is retained and plays his son 36+ minutes per game.

Ultimately, it's time for a change. The team this year had the talent to be a top 8 seed in the NCAA tournament and any above average coach would have done that. Steve Alford had a terrible year with one of the worst conference records ever for UCLA. We've missed the tournament 6 out of the past 14 years. Last year we were very fortunate to make it and get lucky to make the sweet 16. We cannot rely on this type of luck to keep happening for Steve Alford. UCLA deserves better.

I'm a current Anderson MBA student and small donor to the WAF. My family has season football tickets and are separately small donors to the WAF. We love going to football games and think our team this year will be great with Mora and Rosen but if Alford is retained we won't renew our football tickets or make any donations to UCLA athletics.

Sincerely, Nicholas de GoedeClass of 2007, Anderson 2017



From: tyler ormiston


Subject: No more of my money for UCLA...period


All: upon hearing word leak out this morning that UCLA will inexplicably be retaining Alford as

it's basketball coach and stewardship of our wonderful basketball program, I regret to say

that UCLA will NEVER receive one more penny from me from this point on until Alford is

gone. This includes not only donations to the basketball program but for all things related

UCLA academically. It also includes attendance to all UCLA related athletic games. Obviously

you have no care for our program -- so why should I either. Today is the dead you killed the

UCLA basketball program. With heavy heart and near tears in my eyes, I reluctantly say

goodbye.

Tyler



From: Matthew

To: Guerrero, Dan


Subject: the basketball fiasco


Dear Mr. Guerrero,

Thank you for letting me and the majority of the UCLA fan base know that our investment in

and attachment to the men's basketball program is of no interest or consequence to you or

how the program is managed. This will free up a good deal of our time, money, and

emotional involvement that would have otherwise been squandered by following and

supporting UCLA hoops.

As you have hired and now retained Steve Alford in the face of all objective evidence, I wish to

congratulate you on one point. Without any doubt you have now left your indelible mark in

the annals of UCLA history. Irrespective of the statue in front of Pauley or the the name on the court inside, for good or for ill, it is no longer Coach Wooden's program -- it is yours and

Coach Alford's. Should it succeed, all of the accolades will belong to you. Should it fail, well....

a half century of basketball royalty was a pretty good run, but I guess all things must come to

an end in the fullness of time.

Good luck,

Matt Henderson

P.S. As I will no longer be following the program, please extend my congratulations to Coach

Alford and his son Bryce for each mark in the UCLA record books Bryce achieves next year.

I'm sure those accomplishments will be a source of great personal pride to them both.

P.P.S. One point of parting advice... you may want to reconsider the policy of only hanging

national championship banners in Pauley. Putting up some Sweet 16 banners may help keep

people occupied and make the place look less empty and dated.



From: Jaime Goldfarb

To: Rebholz, Joshua; Guerrero, Dan; Block, Gene

Subject: Please Remove Me from All Contacts Lists


Now that it appears you have decided to retain Steve Alford I kindly request that I be removed from

all contact lists. I will not be supporting any UCLA program (in any form, be it donations to the WAF,

attendance at events, purchase of merchandise, and subscription to the PAC 12 Network) until a

change is made not only at the coaching level, but given this decision, at the Executive/Athletic

Director level. This decision is beyond comprehension and I have now lost faith in all so-called

leadership for our athletic programs.

Regards. Jaime Goldfarb

------------------------

Jaime Goldfarb, Ph.D.

CEO, Goldfarb Educational Consulting

562.219.2175 (o) (c)



From: Jon Cohen

To: Guerrero, Dan

Subject: Coach


Dan, what UCLA basketball has become is a reflection of its leadership starting at the top.

Sad day for bruin fans everywhere.



From: Ian Atkinson


Subject: Turning in my UCLA Basketball Fan Card


Dan and Josh,

I'm sure this is one of many emails you are receiving this morning. I was once a basketball season ticket holder but gave tickets up during the end of Howland's era as I found the product undisciplined and watchable. Over the course of the past season, I gave up my watching

of UCLA Basketball games because the product was even worse than then end of Howland's tenure. Now after your decision to retain Coach Alford, I am giving up my UCLA basketball fandom. I will no longer support this team or brand of basketball with my time, money or support (primarily through apparel now). I assume the reasons are evident and have been expressed through petitions and other media outlets.

To add, I am disappointed that this decision has been made, but not surprised. Over the past 15 years, the coaching hires that have been made under your supervision for basketball, and football, have been subpar and produced poor results in aggregate. With your legacy on the line, I'm surprised that you are not taking the opportunity to be aggressive and right the wrongs you have made in the past and to reconcile with loyal UCLA fans. To your benefit, you can at least have the satisfaction knowing you have united the Bruin fanbase in a single cause with a passion never seen before.

Have a great weekend!

Ian A.



From: Aron Cramer


Subject: If the rumors are true...


…this seems like a huge strategic error.

Next year will bring:

• Coach on a very hot seat

• Hugely divided and apathetic fan base

• Player defections

• Continuing nepotism

• Underperformance due to poor defense and lack of fundamentals

It is virtually impossible to envision Coach Alford’s being here for the long run, so why not make the

move now?

And your standard email reply thanking me and others for our “passion” is becoming inaccurate: the

passion for the team under this coach is running on empty.

Aron Cramer

Aron Cramer

President and CEO

BSR

88 Kearny Street, 12th floor

San Francisco, CA 94108 USAT: +1 415 984 3214

My Tweets: https://twitter.com/aroncramer

BSR Tweets https://twitter.com/bsrnews

www.bsr.org

BSR Conference 2015 Videos

See video highlights from our annual event.



From: Kenji Kumara

To: Block, Gene

Subject: OC article on hiring


http://www.ocregister.com/articles/alford-533943-guerrero-wrote.html



From: R. Brink

To: Guerrero, Dan

Subject: Please Fire Alford


Dear sir, please end the UCLA career of Steve Alford.

In his third year he just led a fairly talented team to the worst record I can remember. In my

opinion this is largely because he insists on showcasing his son, a player with some offensive

capabilities who is clearly unable or unwilling to play any defense.

Thanks for your time.

Roy Donald Brink

Engineering class of ‘68, MBA class of ‘92



From: Ryan Wagstaff


Subject: Fire Steve Alford now!


I've stopped all UCLA donations and I refuse to donate until Alford is fired.

Ryan Wagstaff - Class of 1998



From: Matthew Yee

To: Rebholz, Joshua; Guerrero, Dan

Cc: Block, Gene

Subject: Ruining UCLA Basketball


Attachments: Image.png

Dan Guerrero and the Entire Athletic Department,

I am an alumnus from the Class of 2013, but I have been a Bruin since I was born because both of my parents and numerous aunts and uncles attended UCLA. Faced with a limited budget upon graduation, I had the choice of buying UCLA Football Season Tickets or UCLA Basketball Season Tickets. The decision, in reality, was an easy one. I bought the football tickets. The team played harder, it was a coach that I liked, and I could see progress and professionalism from Day 1. It was a vision that I could get behind. That being said, I had hoped in the future that one day I would be able to buy basketball tickets and support our basketball players like I supported our football players. I now fear that I may never be able to again support the basketball team. Growing up in he 90's, I never thought I would see the day when our great basketball tradition and legacy has fallen on such hard times. I am writing you

this letter to wonder what motivations you may have to retaining Steve Alford.

In your response to the petition, you wrote that progress is not a straight line. However, if you review the records of Coach Alford you will see that there is no progress. In fact, what you see is a regression, in win percentages across the board. You can blind yourself with lies but the proof, as they say, is in the pudding. Alford has failed to make any progress as a coach, in fact, his teams have taken an overall step backwards each year, and ironically, this is in a near straight line. Additionally, in year one, we were a clear tournament team, and advanced to the Sweet Sixteen. in year two, we were a fringe tournament team who happened to get lucky and go on a run, you could argue that the ends justified the means in this year. In year three, we are in tenth place, with a losing record overall and won 1/3 conference games in the regular

season and were crushed by our little brother in basketball three times. We are not a tournament team. If you say the ends justify the means for year two, how can you not apply the same standard to year?



Secondly, there is clear lack of professionalism and accountability with which you have allowed Alford to run the program. His son, Bryce, is not a leader. He is a cancer to team chemistry. If you watch the game, as you claim to do, you will often see Bryce play with no effort or interest on the defensive end and shoot rushed shots as if he thinks he is the Steph

Curry of college basketball. He is not. He shoots an abysmal shooting percentage and as I said play little to no defense on every possession. And I mean every possession. He also happens to lead the team in minutes played at over 36.2 minutes per game. That seems like a lot minutes for a guy who doesn't play for half the game. Not only this, Steve has demonstrated that he cannot and does not view all players equally, benching players like Prince Ali or Jonah Bolden or Aaron Holiday for lacking defensive effort, but sticking with Bryce regardless of how he plays. In addition, you see Bryce yelling at other players for not hustling to get loose balls, not passing him the ball, etc. This is clear nepotism and it is not professional in any way. It's no wonder that this team quit on Alford down the stretch. They know that there is no way for any of them to hold Bryce accountable because the Coach Dad won't do it. You cite future recruiting classes as a reason for optimism, I see future recruiting classes as more

wasted opportunities. The new players will come in and see that Bryce is running the show and being actively showcased by his dad and their effort, like our current players effort will diminish so severely that we will again see why Steve is not fit to be our coach.

Maybe it is not the on-court results that are the most concerning to you and you care about the financial aspect, as I know you do. I will never support the team financially as long as Alford is there. To put it this way, if someone paid me to go to the games, I would still decline the ticket. The lost revenue in donations and ticket sales is something that will cripple the program in the long term and you have personally overseen the downfall of our program. Having been a recent graduate, I know of no one from my circle of friends who has season



tickets to the basketball games. The recent alumni don't care about our basketball team. You missed capitalizing on the newest market and with the latest decision you have made, this will probably never be fixed. Your approach to constantly ignore the current study body is not sustainable. Who will be your big time donors once the older donors move on or pass away.

Lastly, maybe it is the legacy that you have built that you are trying to protect. You have ruined that too. In my mind, you had the opportunity to make your wrong a right. You could

have gotten rid of this cancer of a coach, and had a chance to wipe the slate clean, and perform a thorough search to find a new coach, a coach fit to carry on the legacy at UCLA. Instead, you chose not to. With the mitigation clause in his contract, the buy out would seem more manageable, you also could shave off some of your exorbitant salary to help personally correct the mistake you made. You legacy is now forever linked with this losing coach and I think we both know where this road ends. As an AD you've received the benefit of the doubt for past failed coaches, like Dorrell, Neuheisel, and the end of Howland's tenure. As they say: Once is an accident, twice is coincidence and three times is a pattern. What happens when you make the same mistake a fourth time?

You have disgraced UCLA basketball and made it second fiddle in Los Angeles, and a

punchline throughout the country. Your whole response to the petition was full of lies and your bureaucratic nature all only confirms to me that I made the choice when I chose football over basketball. Hopefully the next athletic director and next coach will make it possible for me to love UCLA again.

Matthew YeeClass of 2013

Sent from Outlook Mobile



From: Scott Revlin

To: Guerrero, Dan; Block, Gene; Rebholz, Joshua

Subject: RE: Reflections on this season


Attachments: image001.pngimage002.png

Good morning gentlemen,

First, let me express my displeasure that none of you felt the need to respond to my email

yesterday. Not even a courtesy form-letter response. I’m not Casey Wasserman, but I’m the guy

the Annual Fund calls in the evenings. A guy who recently attended the Spirit Squad fundraiser at

Pauley with my varsity athlete wife. A Bruin Varsity Club member, a thrower of Chancellor’s Club

parties. The son of two Bruins. Wasserman’s pockets are deeper, but there’s only one of him.

There are THOUSANDS of me. And you need us to fill Pauley, to network on UCLA’s behalf in our

communities, and buy your sweatshirts at Costco.

Second, the rumored decision to keep Steve Alford at UCLA is unfathomable. Our once proud

program has been reduced to a punchline. I recommend you turn on any sports radio talk show on

your way home tonight to hear how both commentators and callers alike feel about the state of the

program. Change, immediate change, is needed now to avoid the program slipping to irrelevancy.

Take action.

Regards,

Scott Revlin

Class of 1999

Scott Revlin, MA, BCBA

Clinical Manager

STAR of CA

(805) 644-7827 – Office

– Cell

starofca.com

Connect with STAR of CA:

From: Scott Revlin


To: ‘[email protected]' <[email protected]>; '[email protected]'

<[email protected]>; '[email protected]' <[email protected]>



Subject: Reflections on this season


I think we all woke up with a little less pep in our steps this morning. Watching our storied blue-

blood basketball team underperform in a massive way is emotionally draining. The goal now should

be to be solution focused; what gets the program back where it should be?

Unfortunately, the key variable the last three years has been the leadership of Steve Alford. Game

planning has been poor, execution has been poor, and talent utilization has been poor. You might

point to backing in to the tournament last year, or the big wins this season, as successes. I

disagree. Steve has shown us that his teams are fundamentally incapable of sustained, quality play.

Catching a hot streak and making the sweet 16 should not validate his abilities; it should make us

question his inability to sustain that quality of play across a 30 game season.

The Alford supporters also point to his recruiting acumen as a rationale for keeping him.

Unfortunately, they are overestimating his role. UCLA has always, and will continue to, recruit itself. We have a beautiful campus in a beautiful city. We have banners hanging from the rafters.

We have a brand recognized world-wide, and provide one of the best educational environments

anywhere. Those are what brings in recruits, not Steve Alford. My fear is that with another year of

Steve Alford, our coaches WILL have to start recruiting because of the damage Steve Alford is doing

to our brand.

A few years back, I wrote you a similar letter about Rick Neuhesiel. We all know how hard it was to

let a fellow Bruin go, but could you have imagined just a few short years ago that Jim Mora could

have completely changed the culture of our football program and brought us back to the national

conversation? It’s time to make that same tough choice.

Regards,

Scott Revlin

Class of 1999


Clinical Manager

STAR of CA

(805) 644-7827 – Office

– Cell

starofca.com




From: Nolon Mavar

To: Guerrero, Dan

Cc: Block, Gene

Subject: Please step down as UCLA AD


You are the worst AD in the country and have destroyed the UCLA brand. Please do the right

thing for UCLA and step down so a real AD can step in and fix the sinking ship.

Thank you for understanding,

Nolon Mavar Class of 2002



From: Nolon Mavar

To: Block, Gene

Cc: Guerrero, Dan

Subject: FIRE DAN GUERRERO NOW


Gene,

Please do the right thing and fire Dan Guerrero if he does not have the decency to step down as UCLA AD. You are allowing him to turn UCLA athletics into a disgrace.

Thank you for understanding,

Nolon Mavar Class of 2002



From: Noe Brito

To: Guerrero, Dan

Subject: Keep Steve Alford


Sent from Outlook Mobile



From: Ryan Smiley

To: Block, Gene; Guerrero, Dan; Rebholz, Joshua

Subject: Please Retain Steve Alford


Chancellor Block, Mr. Guerrero and Mr. Rebholz,

I am sure you have received an email or two over the last few weeks in regards to our current

basketball coach and situation but I wanted to provide an opposing point of view. PLEASE RETAIN

STEVE ALFORD. My parents attended UCLA and I got my MBA from Anderson. My parents have

been season ticket holders for many years and I have loved the Bruins for my entire life. Blue and

gold runs deep in our family.

So why would anyone ever argue to keep Steve Alford? 3 reasons resonate with me:

1. I have 2 young children. We have attended 7 games this year. I need to always buy 2 extra

tickets since my parents only have 2. Right now, this is very, very easy for me to do and

candidly I get them for free most nights. There is something priceless about seeing your two children run up and down the aisles without interrupting the experience for other fans.

Additionally, we preach diversity in our house so seeing my 2 little boys slowly develop

strong feelings for USC is a pleasure for me. Please don’t take these things away from me.

2. Growing up in LA, not surprisingly I have a good deal of friends that are also diehard UCLA

fans. Steve & Bryce Alford have brought us all back together. I haven’t received these many

calls, emails and texts about the state of UCLA basketball...EVER! I am truly appreciative of

how we have all grown closer over the last year.

3. Some would say that I never saw a shot that I didn’t like while playing basketball as a kid ---

and as an adult. There are many things that I see in Bryce Alford that remind me of myself.

Steve also gives me the hope that I can teach my boys that winning isn’t everything so long as they are the featured players on the teams that I coach. Personal glory ahead of team is

an admirable trait.

So thank you for considering my plea to retain Steve Alford and this brand of basketball for UCLA.

Ryan S.



From: mrtibbs44

To: Guerrero, Dan



News has reached that Steve Alford is going to be retained as coach. I cannot think that this is anything but an attempt to save face in the hiring of such an incompetent coach. You would

have saved face more by firing Alford, at least the community would have given you the benefit of recognizing a mistake. Instead you have really acted out, basically telling the fan base to screw off.

Okay, I will. No support or attendance from me until this nightmare that you have created is over.

Very truly.

Sent from my Sprint Samsung Galaxy S® 6.



From: Todd Moodey

To: Guerrero, Dan; Rebholz, Joshua; Chancellor Gene D. Block

Subject: Steve Alford


Gentlemen--

I have been a long-time supporter of UCLA athletics and a season-ticket holder in both football and basketball until recently, as the amount of time I spend away from southern California has grown.

If, as is apparently the case, you have decided to retain Steve Alford as the men's basketball coach, it is a

dark day indeed for the UCLA athletic program. Alford has underachieved consistently, placed his son

Bryce's fortunes above that of the team, and his coaching has never exhibited any of the signs of a truly

excellent coach of the sort UCLA should have.

Excellent coaches tend to "outperform" their talent. I well remember the early days of Ben Howland's

tenure, when his teams, although not overly talented, played hard and with excellent fundamentals

(especially defensively). It was not surprising, then, that his subsequent teams had the success they

enjoyed when he was able to bring in the talent.

Alford's teams, on the other hand, show no true fundamental excellence, play really poor defense, and frankly don't look excited and eager to play for him. These are not traits that are going to disappear with

the influx of talent next year (assuming there aren't so many departures that there is in fact a net influx).

It's absolutely clear to me that next year's team will underperform just like this year's, BECAUSE

ALFORD IS A MEDIOCRE COACH AND MEDIOCRE COACH'S DON'T ACHIEVE GREAT RESULTS.

If you're truly in doubt about this, just re-watch the games.

I'd hate to feel this is a case of taking the milk out of the refrigerator, realizing it's spoiled, but putting it

back into the refrigerator in the hope that tomorrow it will be okay. But I fear that is the situation. Please

make the wise and corect decision to fire him now rather than next year, which is the inevitable outcome.

By doing so, you will take the first step on the path to our glorious program's recovery, thereby regaining

much of the goodwill you've lost with true UCLA fans over the past few seasons.

Regards,

Robert Todd Moodey

Anderson MBA 1991



From: Mike Pniewski


Date: Friday, March 11, 2016 12:02:24 PM

Mr. Guerrero, Chancellor Block, Mr. Rebholz

I am writing to say enough is enough, it’s time for Steve Alford to be let go.

Time and time again, his team is beating themselves because they can’t defend anyone. There is an obvious lack of team

discipline and an unacceptable lack of fundamentals.

And the after losing to USC for THIRD time this season in the Pac-12 Tournament, Coach Alford says to the media the loss is

on him because he did a poor job preparing for the game. There is NO excuse for being unprepared for the post-season

against your arch rival. The goal for every season is to win your conference tournament and get to the big dance and make a

run for the title. After months of practice and prepping for that goal - he does a poor job????

Coach Alford may be a good man with good intentions but he’s no longer qualified to coach at UCLA, which is still one of

the premier jobs in college basketball. We need a coach that can produce the high standards of play that is a tradition in Westwood.

As an alumni and life-long fan of the program, make the change and let Steve Alford go.

Mike Pniewski

Class of 1983

--

Mike Pniewski

Actor, Speaker, Author

http://www.facebook.com/MikePniewski www.acttowin.com www.mikepniewski.com ph 404-863-6768fax 678-403-2381

"We make a living by what we get,we make a life by what we give"

--Winston Churchill



From: Tony Rodriguez


Subject: Alford is going to be retained?????


Attachments: image001.png

Dan,

Please tell us this is not true? We will lose players on the current roster to transfer if true. I pledge to get 4 season tickets if Steve Alford is let go, if not I will have to pass.

Another year of Coach Alford will further tarnish the brand. I am afraid that with the talent arriving, that by the way would still come to UCLA regardless, will be wasted. Also the transfers because of the nepotism in the program and overall sub par coaching will mitigate our success. The talent coming in and the very good players on the current roster deserve better.

If you truly love UCLA, please reconsider. If not I will pass on UCLA basketball until this period of mediocracy is over.

Sent from my iPhone

On Mar 10, 2016, at 10:39 PM, Tony Rodriguez <[email protected]> wrote:

Please let us know what you are waiting for. The program was lose its brand even

further if he is not removed. Please act now!

Tony Rodriguez

BLACK WALL INTERNATIONAL COMPANIES

MANAGING DIRECTOR-GLOBAL FINANCING

(310) 351-7221 DIRECT

[email protected]

<image001.png>

Confidentiality: This message and its contents are confidential and may contain privileged information intended only for the addressee or the intended recipient If

you are not the addressee or the intended recipient of this message, you may not use, copy or disclose to anyone any information contained in this message or its

contents If you have received this message in error, please advise the sender by reply e-mail, delete this message and its contents and destroy any hard copies IRS

Circular 230 Disclosure: To ensure compliance with requirements imposed by the IRS, please be advised that any U S federal tax advice contained in this communication (including any attachments) is not intended or written to be used or relied upon, and cannot be used or relied upon, for the purpose of (i) avoiding

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]



From: van ben chiu

To: Block, Gene; Guerrero, Dan

Subject: Donated to the UCLA school of Engineering


I am extremely unhappy with the direction of the UCLA basketball program. Will reconsider all future donations to

UCLA for lack of accountability.

Best regards,

Van

Van Ben Chiu, PhD



From: Robert Carpentier


Subject: Men"s Basketball Coaching Situation


Good Afternoon, Gentlemen,

I am confident that both of you and your staff have received more emails on the subject of Steve

Alford’s continued employment than you can count and here is one more to add to that list.

I completed much of my graduate work at UCLA which was the result of my being a life-long fan. I

wanted to be able to say to people that yes, I went to UCLA.

I am truly a self-created life-long Bruin fan. I became a Bruin at the age of 7 when the Bruins ran out

of the tunnel of the Rose Bowl on NBC wearing those gorgeous blue and gold uniforms. I was

hooked and have been a fan since that day, and the Bruins have been connected to some of the

most important moments of my life; there was the run to the hospital as my wife was about to give

birth to our son as the Bruins were closing out Oklahoma State in the Final Four in 1995. Two days

later with him quietly asleep on my chest as the Bruins earned an 11 th banner. There were the days

of watching UCLA basketball with my dying father, who I converted into a UCLA fan. I remember

watching the women’s soccer team win the national title two seasons ago with my small children…

the list is exhaustive.

However, one piece of UCLA athletics stands above all other, which, considering Bruin successes in

other sports is saying quite a lot. UCLA basketball is more than a program; it is arguably the greatest

sports institution in collegiate athletics. There is no program in any major NCAA sport that created

the legacy of excellence, grace and tradition like that of UCLA basketball. It wasn’t the greatest

basketball program, it was the greatest sports program, period.

I believe I speak for thousands of loyal Bruin fans when I convey real concern at the prospect of

UCLA losing that tradition for the foreseeable future.

I have my own opinions about Coach Alford’s strengths and weaknesses, but this email isn’t about

those qualities.

I believe that there is a bigger issue here, one regarding the ability for any coach to succeed given

the level of negativism that he has engendered over the course of his three seasons in Westwood.

Regardless of whether the criticisms of Coach Alford were or are justified are immaterial; the real issue is whether Coach Alford can ultimately succeed as the head coach of the most storied

program in college sports.

I offer to you that the answer has now become a resounding “no.”

It would be unprecedented for Coach Alford to win back a fan base that, in terms of numbers of

people, has turned decidedly against his continued employment. That will certainly hurt UCLA’s

revenue in terms of lost ticket sales, but also with regard to other fungible goods like apparel.



Certainly Coach Alford could win back support through on-court success, among other things, but it

would be a difficult proposition convincing many that a coach who has seen his on-court success

wane steadily since he began his tenure will suddenly emphatically reverse that trajectory.

I may not be an athletic administrator with the level of responsibility and budget as you, sir, I am an

athletic administrator nonetheless. I believe it is our job to be recognize when one of our coaches

has an untenable position. I believe that is the situation with Coach Alford.

You are in a position to rekindle the legacy of Coach Wooden and UCLA basketball. Acting decisively

in making a coaching change will, I believe, send a firm message to the students, alumni, former

players and boosters that will ensure your legacy long after you decide to move on to a well-earned

retirement.

I know you care deeply about UCLA and the Bruin athletic program; I hope you understand that I do

as well. I may not be in a position to offer UCLA much financial assistance, but that certainly does

not mean I care any less. In fact, I believe most of the hundreds of thousands of Bruin fans around

the world are much like me; people who would give millions of dollars to an institution they adore and simply lack the means to do so.

I can however, ask you to make a decision that would make all Bruin fans proud by changing the

direction of the men’s basketball program.

We were once the most feared basketball program in the nation. You have the opportunity to make

us great again.

Sincerely,

Robert Carpentier



From: Christopher Winkler

To: Guerrero, Dan

Cc: Block, Gene



Dear Dan,

We have been loyal supporters, season seat holders and annual donors of Bruin football and basketball for over 55 years. I am writing to express my severe disappointment in the dec lining state of UCLA basketball and this year’s underachieving team. It is sad to witness such a glorious bruin tradition spiraling downward with Steve Alford in control. He needs to be fired immediately. Allowing him to remain coach will cause us to reconsider our future support. I understand losing, but they way we lost so many games and got blown out is

totally unacceptable. This was evident dating back to last season, despite luckily getting to the sweet 16. All season long this bruin basketball team displayed a lack of effort, teamwork, and hustle. Very poor fundamentals, very little player development and Nepotism. Simply put, this translates to poor leadership. J ust atroc ious. We have become the laughingstock of college basketball. Fire Steve Alford today, our support as well as thousands of others is in jeopardy. Thank you, Christopher Winkler



From: andrew koenig


Subject: Decision to Keep Coach Alford


Your decision has broken the hearts and spirit of thousands and thousands who love this

cherished program. It will take years to recover from your decision, as when Alford is

eventually fired -- it is inevitable -- the cupboard will be bare and those who love this

program will feel even more disenfranchised and despondent. The eventual healing of this

program has been severely damaged by your taking the easy way out. Andrew Koenig

From: andrew koenig <andrewtkoenig@ >

Sent: Thursday, March 10, 2016 9:16 PM

To: [email protected]; [email protected]; [email protected]

Subject: Coach Alford

You are all distinguished and intelligent men. You must know in your heart of hearts that this

is going to happen -- you can do it now or in 2 years (next year will be a one-year uptick based

on the talent level -- but the principles will not change and if you do it now, next year will be

even better and a launching point toward a great future rather than a one-year aberration

after which it will be even more difficult to make the change). All of us in Bruin Nation are in

purgatory---PLEASE release us and give us hope. I and many of us love UCLA basketball more

than words can adequately express and it is painful to the core to see what has happened to

Coach Wooden's precious program and legacy. I have NEVER been moved to write something

like his before as I know we are dealing with real people's and families' live. However, having

the right protector and steward of this precious program is more important than any one

person or family's interest. It is inevitable, so please do the right thing NOW and release all of

us in Bruin Nation from this purgatory and give us hope. Thank you, Andrew Koenig



From: Mitchell Austin

To: Guerrero, Dan


Subject: Re: Removal of Coach Steve Alford


Mr. Guerrero,

I've seen the latest news reports that indicate that UCLA plans to retain Coach Alford. I hope this is entirely false.

The UCLA Men's Basketball Program is not owned by a few of the biggest donors. Especially those donors who were involved with the hiring of Coach Alford and may feel that their reputation is at stake if Alford is fired.

Rather, the UCLA Men's Basketball Program is owned by all of the fans, alumni and others who hold the Program close to our hearts.

Please perform your duties as AD and listen to the fanbase. We have spoken loudly and clearly and will continue to do until Coach Alford is fired.

Sincerely,Mitchell Austin (UCLA B.A. 2008, UCLA J.D. 2013)

On Mar 10, 2016, at 10:50 AM, Mitchell Austin <mitchellaustin@ > wrote:

Messrs. Guerrero, Block and Rebholz,

I am writing to urge you to immediately remove Coach Steve Alford as the Men’s

Basketball Head Coach. While, as Mr. Guerrero has noted, progress does not always proceed forward in a straight line, it also does not proceed backward in a straight line. This would be regress – which is what has occurred in Coach Alford’s second and third seasons at UCLA.

In his first year, Coach Alford finished with an overall record of 28-9, a Pac-12 season record of 12-6 and a Sweet 16 loss. In his second year, Coach Alford finished with an overall record of 22-14, a Pac-12 season record of 11-7 for a

4th place finish and a Sweet 16 loss. In his third year, Coach Alford currently has

an overall record of 15-17, a Pac-12 season record of 6-12 for a 10th place finish and no NCAA tournament bid. The facts are clear; Coach Alford’s program has

regressed, not progressed.

This regression is the result of a number of Coach Alford’s failures. He has failed to develop players that have remained in his program. He was unable to recruit positions of need in his first and second years. He has a blind spot for his son, Bryce. His teams lack an identity. Most significantly to me as a Bruin fan is that Coach Alford appears to lack a passion for UCLA Basketball. While he may be passionate about the game of basketball, he does not appear to respect the history of the UCLA Basketball Program.



Please immediately remove Coach Alford.

Sincerely,

Mitchell Austin (UCLA B.A. 2008, UCLA J.D. 2013)




To: Guerrero, Dan

Subject: FIRE THAT MAN!!!!




From: kkpharm@

To: Guerrero, Dan

Subject: Men"s Basketball


Dear Mr. Guerrero,

I'll be brief. Please replace Steve Alford with a top level coach.

My family has had UCLA Men's basketball season tickets since John Woodens last season.

The performance on the court sunk to such a low level that it hurts me to say that we are seriously considering not

renewing.

Thank you for your time.

Sincerely,

Ken Kawamura

Class of 91



From: Raj Patel

To: Guerrero, Dan

Subject: Fire Alford Now


Regards,

Raj Patel

Talent Scout, Global G&A Recruiting

DIRECT +1 415 580 3531

MOBILE +

Autodesk, Inc.

111 McInnis Parkway

San Rafael, CA 94903www.autodesk.com



From: Dan Brisket

To: Guerrero, Dan

Subject: Re: My father loved the Bruins


Mr. Guerrero,

There is chatter that you have decided to keep Steve Alford as your coach. Please tell us that you are not going this direction. You will lose thousands of fans if Alford is retained. The great Pauley Pavilion will look like an empty

airplane hanger. Do not do this to a great basketball tradition and its fans. I find your decision shocking if true. If

my dad were alive he would be devastated.

> On Mar 9, 2016, at 8:14 PM, Dan Brisket <dancooke405@ > wrote:

>

> Mr. Guerrero,

> I graduated from Pacific but always followed the Bruins.

> My late father was a incredible Bruin basketball fan. He idolized the team even after Coach Wooden retired. He

was always the optimist but also taught me the game.

> Objectively I can tell you this team is talented but lacks the proper coaching. The team Coach Alford had his first year had 6 NBA players on the roster and should have been much better. This was an initial warning sign to me and

it has progressively gotten worse (Btw I must say I'm currently a basketball coach in Texas). I have nothing at stake

here but the love my father had for his team. Tonight I saw a team with no leadership and strategy. You should be

looking to make a change.

>

> Sent from my iPhone



From: deylin navarro picado

To: Guerrero, Dan

Cc: [email protected]

Subject: Alford Must Go


Dan,

There is no other way to put it. Steve Alford needs to go IMMEDIATELY.

Please!!!!!!!

Sent from my iPhone



From: Michael


Cc: Block, Gene

Subject: Please fire Coach Alford


It is beyond obvious that Coach Alford is killing UCLA basketball and severing the bond many, many

fans and supporters have with the athletics’ program. We are long time WAF donors but feel the department is betraying us by retaining Coach Alford. Please refrain from any further solicitations of

funds for as long as Coach Alford remains at UCLA. I also wish to cancel my remaining installments

for the Wasserman Center. We are angry the department chose to ignore the pleas and concerns of

the genuine fans.

Michael Tanaka & Jill Ishida



From: Daniel LaFrance




Gentlemen - I am writing to you to express my extreme dissatisfaction after learning the news about your decision to retain Steve Alford as UCLA's head coach. His hiring was a mistake

from day 1 and his unfathomable buyout is an albatross around the neck of this once proud program. His teams play with no heart - epitomized by the 3 double digit losses to USC this year - and his players seem to lack fundamentals and intensity. Wins against under- performing Kentucky and Gonzaga teams are simply not enough to hang your hat on.

I was strongly considering buying season tickets for football and basketball next year, but that is no longer the case. I remember speaking almost weekly with my good friend Berky Nelson (RIP) since I graduated in 1993. We would talk hoops and UCLA in general. Even during down years, he and I would talk about the next season with optimism. There is no such optimism around this program any more. With a handful of one and done recruits coming next year, I imagine the team will perform fine and maybe make the tournament - but that

seems to be our goal now. We used to count on being in the mix for the Pac 10-12 championship every year. Now that is nothing but a distant memory.

I am disappointed in your decision and urge you to reconsider. This is a horrible decision for UCLA basketball.

Respectfully,

Dan LaFranceClass of 1993



From: Andrew M

To: Guerrero, Dan

Cc: Rebholz, Joshua

Subject: TERMINATE ALFORD


Alford must be fired!!!!!



From: Nathaniel T. Dang




Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz:

I have read the recent reports that you have decided to retain Coach Alford, against the wishes of thousands of boosters, fans, and alumni. I sincerely hope that such reports are false. I also hope that you understand the folly of such a decision, even if it is tacitly approved by a few large donors.

Experienced fundraisers know that breadth of participation is key to a successful long-term fundraising effort. For example, my other alma mater, Washington University in St. Louis, is extremely diligent in encouraging and recognizing participation at ALL giving levels. They know that a $200 donation can become a $2,000 donation, and eventually, a $200,000 donation. As you may know, Washington University has an alumni base of less than 1/20th of UCLA's. Despite that fact, in late 2012, they announced a campaign to raise $2.2B by the

year 2018. In 2015, they had already received $2.1B in funding, and subsequently revised the campaign goal to $2.5B. This is possible in large part because Washington University has carefully nurtured and recognized its relationships with alumni and donors over the course of decades.

By contrast, a short-sighted decision to retain Coach Alford despite the widespread disapproval of a large segment of the donor base bears the very significant risk of alienating said donors. Indeed, I have heard from some of my peers, many of whom are now advancing their careers at some of the finest law firms, hospitals, universities, and companies in the United States, that UCLA Basketball is "not worth the investment." By that, they mean not only the financial, but the emotional and time investments that it takes to support the program. They do not bother to watch UCLA basketball games anymore - not even on TV. Sadly,

after a lifetime as a fan of Bruin basketball, I am reaching that same point. So I pray that you appreciate the risk of alienating an entire generation of donors that would otherwise financially support our basketball program. If that decision has already been made as reported, so be it. I wish the UCLA basketball program all the best.

Regards, Nathaniel T. Dang, Esq.Samueli School of Engineering and Applied Science '08

Sent from my iPad

On Mar 10, 2016, at 6:42 PM, Nathaniel T. Dang <dang.nathaniel@ > wrote:

Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz:

Further to my email below, last night's historic and unmitigated disaster against USC was emblematic of the "foundation" (or lack thereof) that Coach Alford is laying for our basketball program.

The word "legacy" is often thrown around lightly; however, it is appropriate in



bother rehashing the many complaints that you have likely received regarding Coach Alford, except to say that Coach Alford failed, miserably, to meet the minimum expectations for a coach at UCLA -- not just from the standpoint of wins and losses, but also from a moral and character standpoint. His teams do not exhibit the effort, particularly on the defensive end of the court, that is expected at an institution like UCLA. Accordingly, I cannot in good faith support an athletic department that continues to allow Mr. Alford to embarrass

our university.

I wish you the best and I look forward to once again financially supporting our Bruin athletics programs, if and when Mr. Alford is dismissed and replaced with a head coach worthy of our great institution.

Go Bruins, Nathaniel T. Dang, Esq.UCLA Engineering '08



From: Jaime Navarro

To: Guerrero, Dan

Subject: Ucla Basketball


Dear Mr Guerrero,

I am not a alumni but have been a UCLA fan my entire life. In the early Seventies, I remember listening to UCLA Basketball on the radio then staying up to watch it on channel 5 when I was a kid. I've seen a lot of UCLA Basketball in my years. This year was the first year that I couldn't watch because the team got worse instead of improving. In my opinion, Steve is not the right coach to restore the basketball program to the elite level that UCLA should be at. To lose to USC is bad, but to do it 3 times should be unacceptable.

Thank youJaime NavarroUCLA fan for life



From: Ira Swartz

To: "Ira Swartz"; Guerrero, Dan; Block, Gene

Cc: Smith, Brian; Junker, Alicia

Subject: RE: Fire Steve Alford immediately!


Brian and Alicia,

I am beside myself at the decision to retain Steve Alford!!! I guess I’m not much of an

influential donor!

Sadly, I will not renew my season tickets for 2016/2017 and you can drop me from Bruin

Legends.

Ira Swartz

From: Ira Swartz [mailto:iswartz108@ ]Sent: Wednesday, March 09, 2016 8:53 PMTo: '[email protected]'; '[email protected]'Cc: 'Smith, Brian'; 'Junker, Alicia'Subject: Fire Steve Alford immediately!

Dan,

I am a 1966 UCLA alumnus. Furthermore, I am a Bruin Legends WAF member and hold both

football and basketball season tickets, which I have had for well over 25 years. My wife and I have not attended the last half-dozen basketball games as we have lost all interest in UCLA

basketball. It is both embarrassing and disgraceful to see what has happened to the UCLA

basketball program!

There is NO argument left to keep Steve Alford! You need to do the right thing by recognizing

the mistake you made in his original hire, and terminate him immediately. If you fail to do so,

your legacy, in my opinion, will be the A.D. who destroyed UCLA basketball.

If you do not immediately terminate Steve Alford, I can promise you that I will NOT renew my basketball season tickets and furthermore substantially cut back my contributions to the

WAF. This is not intended to be a threat but simply a promise.

Sincerely,

Ira Swartz



From: Isaac Matarasso


Subject: Fwd: Please make a change - Men"s basketball head coach...


Dear Mr. Rebholz, Mr. Guerrero and Chancellor Block,

I heard through media reports today that the UCLA administration is not considering a men's basketball coaching change at this time. What a shame. I respectfully disagree with this decision, if indeed true.

In all my years supporting UCLA, I have never heard such unanimous uproar over a situation as faced right now. I believe a big mistake is being made and I needed to share my opinion with you.

I certainly hope different news comes out of the administration shortly. How wonderful would that be...

I understand this must be very stressful for you to deal with, but I am emailing again because I would feel amiss if I did not do so.

--Best regards, Isaac Matarasso (Class of 1989)

---------- Forwarded message ----------From: Isaac Matarasso <imatarasso@ >Date: Wed, Mar 9, 2016 at 9:52 PMSubject: Please make a change - Men's basketball head coach...To: [email protected]

Dear Mr. Guerrero,

I realize you are in a difficult position with regards to dealing with the coach of the UCLA basketball program, but I had to take a moment this evening reach out and express my frustration directly to you.

What concerns me most about Coach Alford is that I don't see him as a fit within our athletic culture and program. Further, he has lost the support of the overall fan base and alumni. If people do not have the desire and want to invest their energy in supporting the current coach, winning or losing doesn't really matter much. UCLA basketball support is one of the greatest

marketing tools the university has at its disposal, yet we are losing precious years in regaining proper support for the program.

Honestly, last year, the team was on the cusp on not making the tournament and played well for two games to make the sweet-sixteen, but it was a frustrating season overall. This season was that much worse, because we saw the talent play to its potential at times, but essentially give up the 2nd half of the season. It does not speak highly to the coaching staff.

I found it intriguing that my 7-year old son said to me this evening, "don't worry dad, UCLA



will better in football, UCLA is always better in football than basketball".

We are losing generations of future fans also.

Thank you for taking the time to read this and I hope you will make a decision to make a change that will positively impact the school, our student athletes, the community and the alumni.

--Best regards, Isaac Matarasso (Class of 1989)



From: Brent Armitage

To: Guerrero, Dan

Subject: SEASON TICKET HOLDER - WAF Donor - FIRE STEVE ALFORD


I’m a 30 year season ticket holder. I love UCLA basketball. Pauley is beautiful, Westbrook’s donation is amazing.

We need a coach worthy of the UCLA basketball program.We need Steve Alford fired at once. We all deserve better.

Best,

Brent Armitage



From: Casey Pratts

To: Guerrero, Dan



Dan,

For the sake of UCLA football please fire Steve Alford. We all know he has a $10 million buyout but we need to restore UCLA basketball. The basketball team is as inconsistent as the football team and this is heading in the wrong direction. You are losing so many donors due to not hiring a new coach. Also, this would help the players restore their confidence greatly and not only help their confidence help their skill level.

If you do fire him you are doing good for UCLA basketball but for the fans, donors, graduates and boosters.

Casey Pratts



From: Marc Bretter

To: Guerrero, Dan


Subject: RE: Reaching Out


I’ve heard that a decision was reached to retain Steve Alford as basketball coach. Truly an appalling

decision.

You may not care, but I’ve never seen so many people associated with UCLA so galvanized in one

direction. In fact, I don’t think you truly understand how perilous of a possession this puts UCLA

athletics. With the LA Rams coming to town creating even more choices, a slight downturn for

football or decision by Coach Mora to leave, would be devastating. The basketball program is now

dead to more people than you truly realize. This is going to cost UCLA way more than $10 million

spread over 5 years.

From: Marc Bretter

Sent: Thursday, March 10, 2016 11:08 AMTo: [email protected]

Cc: [email protected]; [email protected]

Subject: Reaching Out

Importance: High

Mr. Guerrero:

I’m from a UCLA family. My dad graduated in 1949 and my uncle in 1951. They were fraternity

brothers and good friends of Mo Ostin. The 2 of them and 3 other friends had 8 season tickets the

opening year of Pauley and had them until the 1990s when the group fell apart due to my uncle passing away and other factors. I went to elementary school at Warner Avenue across the street

from UCLA where my best friends were Willie Naulls and Mike Warren’s kids (both still close

friends). I was a ball boy in 6th grade. I played basketball at Harvard-Westlake when my

teammates/dear friends Jason and Jarron Collins were recruited to UCLA, so I spent a lot of time

hanging out in the basketball office with Coach Harrick and Lavin. Needless to say we were a die-

hard UCLA family and UCLA basketball has been a big part of my life.

Now that I’m in my 30s and have my own children, I want nothing more than to start the ritual of

getting season tickets. However, about a year ago when I was deciding what to do, I chose to spend

$20k annually on Clipper Season Tickets and a partial Laker Season. I do use them for business, but living in Beverly Hills and working in Brentwood, I would much rather spend that money attending

games at UCLA. However, I could not and will not contribute to a program led by Steve Alford. A

person bereft of morals, who grossly engages in nepotism and who has proven over a 20 year

career to be an average coach. My dislike for Steve Alford is so great, it prohibits me from donating

to Athletics in general, despite how fondly I think of Coach Mora and his team (I’ve had the

opportunity to spend time with Coach Mora, Josh Rosen and Jordan Payton and they represent

everything I grew up loving about UCLA). You made a brilliant hire there with Jim Mora, but keeping

Steve Alford threatens to undo all the wonderful things that you have done for UCLA.



Despite perception, UCLA fans are reasonable. We don’t expect Brad Stevens to walk through the

door. Take a chance on someone young or an out of the box idea like Randy Bennett with Kerry

Keating as lead assistant. I don’t care what 1 year recruits are coming next year (and trust me they

will still come because of the 4 letters not because of our Coach).

My Dad is 88 and UCLA basketball is one of the few things he looks forward to. Believe it or not, this program means so much to people, that his disdain for Alford is actually affecting his enjoyment of

his last few years of life. Please do what needs to be done and restore our sacred program.

Best,

Marc BretterPrincipal

Cresa Los Angeles

11726 San Vicente Boulevard, Suite 500 | Los Angeles CA 90049310-207-1700 tel | 310-943-5141 direct | cellwww.cresa.com



From: Matt Rice


Cc: "[email protected]"

Subject: RE: hi gentlemen


Attachments: image002.png

Beyond disappointed.

Feels like there was never even a real discussion due to the unnecessarily super-quick timing of it,

which is even more disappointing.

Angrier now. And definitely not going to support him and his poor coaching skills and disgusting

nepotism. Oh I forgot he hired his other kid to be the video coordinator. I’m sure he was the best

candidate for that job.

This is a terrible decision for the program and the school.

Josh I would like to go over a plan to reduce my donations to minimum levels when you have time.

The only reason I am not just pulling out completely from basketball, is that I know in a year he will

deserve to be fired again. So I will hold my breath for one year and hope you’ll be able to make a

better decision then.

I am so embarrassed that this guy is our leader. Hard to believe we have a coach worse than Steve

Lavin. But we do.

From: Matt Rice

Sent: Thursday, March 10, 2016 12:21 PM

To: '[email protected]' <[email protected]>; Josh Rebholz - UCLA

([email protected]) <[email protected]>

Cc: [email protected]

Subject: hi gentlemen

Dan and Josh,

Let me start by saying I have the utmost respect for both of you as men and professionals. I feel like

my experience as a UCLA Alum, Booster and Parent of potential future Bruins has only been

enhanced by your hard work.

It is important that you remember that I am also an eternal optimist. I am a “we will be so great next

year” guy. A “the wins aren’t there yet, but the process is correct and we will get there” guy.

Dan and Josh, I feel worse over these last few weeks than when we lost to USC 50-0. It is not even

close. My blood is boiling I am so upset by what is happening.

Let me be clear though, is it upsetting to have the first losing record since our very worst coach,

Steve Lavin? Sure it is very upsetting, but that isn’t the real problem. Having a losing year is a

SYMPTOM of the DISEASE.



UCLA Men’s Basketball is diseased. We are being led by a man who is blinded by his love for his son.

We are the greatest program in the history of College Basketball, yet we have no current culture

whatsoever. Our identity is completely lost. We aren’t here nor there. And , being a student of the

game, I am constantly BAFFLED by the decisions being made by this coaching staff strategically. Our

players are completely lost. It is obvious. I know you can see it. Everyone I know, who actually still

cares, sees it. The fan base is definitely leaving. There is no spirit. Pauley has been dead, honestly, all year save for two big games.

I am sure by now you’ve seen the statistical analysis comparing Bryce to every point guard since the

3-point line was introduced. If you haven’t, here it is https://medium.com/@68degreesPlz/nep-o-

tism-3f118c43af99#.l3gkkja15 I want you to know it made me even angrier. And the worst part ? The

VERY worst part? These are only offensive analytics as to why the Coach’s son plays too many

minutes. Bryce doesn’t play one single lick of defense. In fact, I feel very confident saying he is by far

our worst defensive player since Nikola Dragovic.

Simply put, Bryce plays too many minutes for his talent and effort level. Everyone knows this. You guys also know this. It has eroded our team. We have gotten WORSE EACH YEAR since the Alfords

arrived. In record, sure, but more importantly, in EFFORT.

I know I am not a very big donator to the A.D. But, I am proud of my school beyond reason, and it is

my duty and privilege to try to help whenever I can. You guys know I am always willing to help a

Bruin. So it saddens me so much to write this to you. I have no enthusiasm or hope for this program

as it stands. None whatsoever. I am finished.

I will make sure that my donation to the WAF is the absolute minimum it can be to hold my seats

until you relieve Coach Alford of his duties. I think you will also find, that I won’t be someone you

see at Pauley until he is gone. Maybe I’ll give them to charity, or maybe ill just burn them. I have no

interest because there is no love in my heart for his program.

I’ve lost all faith and enthusiasm guys. I hope you have as well. He doesn’t belong here, he isn’t good

enough.

Thanks for listening.

Matt

Cc: P.J. Shapiro

Matt Rice

9336 Civic Center DriveBeverly Hills, CA 90210

T: 310.860.3785F: 310.247.1111



NOTE: This message contains information which may be confidential and/or privileged.

It is intended solely for the addressee. If you are not the intended recipient, you may not use, copy, distribute, or disclose any information contained in the message. If you have

received this transmission in error, please notify the sender by reply e-mail and delete this message. Please note, all rights of concurrent review and comment are hereby

reserved. Thank you.

United Talent Agency9336 Civic Center Dr. Beverly Hills, CA 90210 (TA-56599-1)

888 7th Ave 9th Floor New York, NY 10102 (DCA-2011819)



From: Greg Merchant

To: Rebholz, Joshua

Cc: Guerrero, Dan

Subject: RE: Men"s Basketball Program


Hi Josh,

Thanks for your response. I read this morning that the decision has been made to retain Steve

Alford. I am extremely disappointed in this decision. I think the athletic department is completely

out of touch with the fan base and doesn’t realize or respect the level of anger that has built up.

UCLA basketball is very special to me. It was one of my first contacts with UCLA as an institution and

it definitely played a part in my decision to attend UCLA. I loved having season tickets and

supporting the athletic department, but I just can’t support it any more. I hope you understand that

I am not someone who takes calling for a coach’s firing lightly. I have never contacted you about

firing a coach before. During my time as a WAF member I supported coaches Dorrell, Neuheisel and

Howland until the end when it became obvious the situation was untenable. It was obvious to me

that each of those coaches, despite their shortcomings on the field or court loved and respected UCLA.

What is different for me this is time is Alford’s total lack of respect for the tradition of UCLA

basketball, the most egregious example of which is his insistence on showcasing his son at the

expense of the program. As an example, Bryce Alford is on pace to become the all time leader in

minutes played in UCLA history. Think about that for a second, with all the great players in the

history the program, Bryce Alford will spend more time on the court in a UCLA uniform than any of

them. It makes no sense, and under any other coach he would have nowhere close to that many

minutes. That the athletic department allows this blatant nepotism to continue frankly sickens me.

So as mentioned in my e-mail below I am reducing my donation for this year to $200 to keep my

football seat for this season. This deeply saddens me to do, but it will be the last donation I will

make to the athletic department and I will not attend any basketball games until Alford is fired.

Sincerely,

Greg Merchant

Class of 1992

From: Rebholz, Joshua [mailto:[email protected]]

Sent: Thursday, March 10, 2016 6:22 PMTo: Greg MerchantSubject: Re: Men's Basketball Program

Greg,

We appreciate your feedback and respect your position. Thank you for your passion and support.

JR



On Mar 10, 2016, at 12:51 PM, Greg Merchant <[email protected]> wrote:

Dear Josh,

I have been a Wooden Athletic Fund Member since 2005/2006 and am currently at the

Bruin All Conference level. When I originally decided to join the WAF, it was in order

to buy men’s basketball season tickets. It was a great decision, as I witnessed many

great games and great players over the last decade. I loved going to games with

friends and family and faithfully cheering on the Bruins. However last year everything

started to change. The games were not fun anymore, the team on the floor often

looked disinterested, they played little defense and it was just bad basketball. The

team was obviously poorly coached. I found myself going to fewer and fewer games.

At the end of the season I decided to give up my season tickets because I couldn’t

stand to see the program heading in a downward direction with little hope of it turning

around. And unfortunately I was right. This year has been even worse than last year.

It is obvious to me that Steve Alford is not the right coach for UCLA and the longer he

is head coach the more the long term prospects of the program are being damaged.

It is with this in mind that I have come to the following conclusion. If Steve Alford is

retained as head basketball coach I will reduce my donation to the minimum amount

to cover my football tickets ($200). On the other hand, if he is fired, I pledge to

increase my donation to the Bruin All American level and will again become a

basketball season ticket holder.

I realize that this is a decision that you do not take lightly, but I hope that after

consideration you are able to do the right thing and help restore UCLA basketball to

where it belongs.

Sincerely,

Greg Merchant

Class of 1992



From: Namir Shaba


Subject: Disappointed


Dear Sirs,

If what we hear is true and you are keeping Steve Alford as head coach of UCLA basketball, you have made a tremendous mistake. I urge you to reconsider your decision. Steve Alford is a not a good leader, does not embody

Coach Wooden's pyramid of success, has sacrificed the success of the team by playing his son, had alienated the

fans and his players, does not coach defense, and his team has become worse every year.

Year 1 he took Coach Howland's players to the sweet 16 (that team severely under achieved).

Year 2 he should not even have made the tourney. That team played so inconsistent but got gifted a bid. Then got

lucky playing terrible teams into another sweet 16.

Year 3- no tourney, no NIT, no defense, losing record and loses to USC 3 times. The team gave up.

Playing inconsistent and barely making tourneys or sweet 16's isn't what UCLA is about. We should be talking

about protected top 3 seeds in the tourney, getting to elite 8's and final fours and winning championships. Alford

has no chance at this.

We have been hearing for 3 years, give Alford a chance. How long does it take? His recruiting class is good, but 1

recruiting class is not going to make this a championship team if they do not play defense or Bryce is playing 37

minutes a game and shoots under 40%. This is absurd. When next year's team finishes 3rd-4th in the Pac 12 and

barely makes a sweet 16, will you be satisfied again? What's the end game? What does giving someone a

standard 4th year do when it is inevitable that he will not succeed?

I just don't know what else to say.

I've bleed UCLA since I was a kid. I camped out for every game, graduated from UCLA, made multiple road trips

with the football and basketball teams, bought thousands of dollars of gear, pissed off my family by watching

UCLA games late at night or in the middle of a beautiful Saturday afternoon..... I'm losing my passion.

I may not have the money as the big donors do, but I will pledge $1000 to UCLA basketball if Alford is fired.

All I can tell you is that if Steve Alford is coach in 2016-2017, I'm done with UCLA basketball until he is gone. I'm

done with UCLA athletics until he is done. I will cancel my football road trip to A&M, I will not attend another UCLA

event, buy any UCLA merchandise, watch UCLA on tv, cancel the Pac 12 network, and refuse to wear any UCLA

gear.

Sincerely,

Namir Shaba Class of 2000



From: Javier Perez

To: [email protected]

Cc: Guerrero, Dan; Rebholz, Joshua

Subject: Basketball demise


Dear Sirs,

I have been informed that despite the complete failure of the current basketball coach it has been decided to retain his services. I am deeply saddened by this news.

I am an alum Class of 1985. I have been a fan of UCLA since I can remember. I recall the afternoon in the summer of 1980 when I walked into Pauley and saw all the banners on rafters. I had so much pride that I could somehow share in the accomplishments of the great program by being a student there. After I graduated I became an even bigger fan. I attended as many games as money and time would permit. When my son was born I would take him to the fan appreciation days to meet the coaches and players. I have pictures of several players and coaches, including Coach Wooden holding him as a young child. My other children have been Bruin fans since they were able to understand their father's passion for UCLA. I was a WAF member with season tickets to both football and basketball. I had to give up my seats in football and basketball when my children started playing sports on the weekends. As they got older I anticipated renewing my tickets and my WAF membership, this would actually be feasible next year.

However I can not and will not attend any more games or donate any money to UCLA athletics since it is clear that my passion for UCLA athletics is not shared by any of you, especially you Mr. Guerrero. What is clear is that your interest is self-preservation. The decision to hire Mr. Alford was a mistake. Most people who follow basketball recognized it from the first press conference. However after the first year when the team magically made the Sweet Sixteen, even though it was hampered by having only 5 future NBA players, you

decided to extend his contract. The next year the team underperformed the whole year and somehow made the sweet sixteen again. Each year the number of wins decreased and the lack of effort by the team increased. The nepotism displayed by the coach towards his son is obvious to all. He allows his son to shoot whenever he pleases, he allows his son not to play defense or with effort. He chose not to recruit players who could present competition to his son. The other players see this lack of accountability and have chosen to play exactly like their leader. Our team had a terrible season, simply terrible when you look at the results (losing record and getting blown out by USC three times) but especially terrible when you see the lack of effort and selflessness.

Your response to this terrible season is to reward the coach by allowing him to remain as the

coach. You encourage the continued degradation of a once proud program. You arrogantly dismiss the pleas of the alums and fans of this program.

I am not alone in my frustration. Be assured that when I speak to my fellow True Bruins we will discuss your legacy, we will encourage others to not renew their donations to the athletic department.

Javier Perez



From: Steve Havas




LOL. I tried to be somewhat polite in my first email.

Doubling down on a bad decision has rarely worked in the history of the planet. Holy cow, this coach has:

* Showcased his son at the expense of more talented players* Driven off NBA talent (see last two drafts)* Shown no ability to get his team to play a lick of defense, starting with his son* Had a declining record for three straight years resulting in the 4th losing season in the history of UCLA basketball.

Your public 'counter' to this? Sweet Sixteens? (after miserable regular seasons, given his talent and lucky to get there). Kentucky this year? Ignoring Kentucky of last year and the

rest of this miserable season.

Mr Block, I hate to say this, but this is now on you. You've got an athletic director who is digging in to hope his bad hire works out, contrary to all evidence. Four years to make a decision? Are you kidding me? With a community in an uproar. Sometimes, you actually do need to listen to what the world is telling you.

Mr Guerrero, I strongly suggest you or someone you trust actually TALK TO THE PLAYERS who are by any account, giving up on this coach. Isn't your job to make sure that no manager in your area is failing their 'staff' (in this case, team).

At any rate, this ain't going to affect the UCLA pocketbook directly ... it's just a mild rant

because UCLA currently deserves it for this terrible waste of what was the greatest program in the history of college athletics.

On Thu, Mar 10, 2016 at 3:03 PM, Steve Havas <steve.havas@ > wrote:Dear Mr Guerrero,

I am a lifelong Bruin, a UCLA grad, and a lifetime alumni member. I am not much of a donor to UCLA's athletic program. My major gift to UCLA will come as part of our estate which hopefully will not occur for 40 more years, will not go to the athletic department, and is not dependent upon what happens in basketball. So this is not about a booster leveraging our money to put pressure on an Athletic Department that barely knows me. Instead, this

simply comes from a proud UCLA graduate.

Coach Alford is failing the student athletes in his care, the fans, and the school. Regardless of your public protestations about Sweet Sixteen's and the like, I don't believe that you are actually happy with ANY of the three years of his leadership of the program. Each year worse than the prior. This decision should not be about money, optics, 'giving him a chance', or anything other than: is Alford the right guy to return UCLA Basketball to the elite status we are full capable of having.



Fire Alford, now. Seal your positive legacy as the caretaker of all things Bruin.

cc: Chancellor Block, and Mr Rebholz,--Steve Havas

--Steve Havas



From: Jim Sanford

To: Guerrero, Dan

Cc: Block, Gene

Subject: keep coach steve alford


Dear Mr. Guerrero: For what it is worth, please keep Steve Alford as your basketball coach. He will bring you the championship that you want. Also, I have never seen as program that has a group like Bruins Nation that does everything to discredit the coach. Best wishes . . . . Jim Sanford, professor



From: Denis Ryono

To: Guerrero, Dan

Subject: Men"s basketball coach


Dear Sir,

I am a lifelong UCLA hoops fan and alumnus, having graduated in 1970 after matriculating in every one of Lew Alcindor's years as a Bruin.

I rarely write letters such as this, but I am compelled to object to continuing Steve Alford's contract as our head coach of men's basketball.

The evidence on Steve Alford's coaching acumen is very alarming. His year one performance was based on inheriting a roster with a huge amount of NBA talent and experience. In year two, he was lucky to get into the tournament. Many thought UCLA did not deserve a berth. This year, we don't even qualify for the NIT. The performance of this year's team shows the same negative trend, including the humiliation of losing three games to SC, all by wide

margins.Alford's bad judgment in several areas can be considered even more problematic. In his first UCLA press conference, his defensive posture over the Paul Pierce situation at Iowa exhibited a serious lack of accountability. It took a second press conference and apparently a serious amount of "coaching" on his response for him to just admit a minimal amount of regret over what transpired. That is not the sort of moral center that we should have in the head of our basketball program.

More directly harmful to the success of our basketball team has been the nepotism Coach Alford has shown toward the use of his son. Despite the opinion of many, many basketball experts that Bryce Alford is at best a mid-level Pac-12 guard, his father gives him huge minutes per game in the face of mediocre shooting and horribly bad defense. Bryce's issues

on defense stem from average speed and quickness and very poor effort, which is by far worse. Coach Alford calls his son one of the team's leaders. Then incredibly he wonders why he can't get better defense out of his team! This blatant nepotism is the main reason why I have zero confidence in continuing to put the future of UCLA basketball in the hands of Steve Alford. We can and must do better.

It is not unprecedented to cut loose a coach after three years or less. It has happened in elite programs such as North Carolina and Kentucky. Such decisiveness could be an important factor in how these programs continue to be "elite" year after year. Look at our attendance numbers trending down. Look at our team performance trending down. Consider the unprecedented level of demand for a new coach. It is time to act.

Sincerely,Denis Ryono1970 graduate of UCLA



From: Jon Cohen

To: Guerrero, Dan

Subject: Lost all respect


Can't believe you are keeping this guy around. You do not bleed blue.



From: Michael Mccaffrey

To: Guerrero, Dan


Subject: UCLA Men"s Basketball & Steve Alford


Mr Guerrero,

I write to you as an Alum with eight UCLA graduates over three generations in my

family

I am embarrassed and appalled at the state of UCLA Men's Basketball.

Embarrassed at the utter lack of discipline, desire and defense exhibited under Steve

Alford.

Appalled at the sheer nepotism of Steve Alford using UCLA Basketball as a

showcase for his son, Bryce.

In my 53 years of being a fan I have never been so angry and disappointed at the

UCLA Athletic Department.

Steve Alford is killing this program. Three straight years of diminishing wins. The first

year he got lucky inheriting a squad with 8 players now playing professionally in the

NBA or abroad, who were well coached by Ben Howland. It has been downhill ever

since. And, it is not just the losses - but how the games were lost. Steve Alford has

proven himself to be a mediocre coach. But you know that. I am sure that you have

been by inundated by fans furious at how BAD UCLA Basketball has been played

under Steve Alford. As an athletic department, how can you tolerate the nepotism he

exhibits for his son?

He needs to be fired today.

Please don't insult my intelligence by reciting platitudes: Two Sweet Sixteens? Steve

Lavin managed better than that and you fired him. And since when was a Sweet

Sixteen appearance been the measure of UCLA Basketball? Beating UK. Gonzaga &

AZ? It just underscores how the talent on this team has under performed. Any

success of next year's recruiting class will just mask the cancer that is Steve Alford's

tenure at UCLA.

My whole family (who have given UCLA tens of thousands of dollars) has vowed to

not watch or attend another UCLA Men's Basketball game until Steve Alford is fired.

We will not donate a single penny to UCLA until Steve Alford is fired. Personally I

have decided to cancel my UCLA men's football if Steve Alford is not fired before the

July due date.

And if you won't fire him, then I believe you should be fired. This is your legacy, Dan.

We loyal fans endured tens years of football mediocrity under Karl Dorrell and Rick



Neuheisal, coaches you hired. And Fired.

If you don't fire Steve Alford, you will forever be remembered as the man who killed

UCLA Basketball.

Mike McCaffrey

Class of 1985



From: michael j. mccaffrey

To: Guerrero, Dan


Subject: UCLA Men"s Basketball & Steve Alford


Mr. Guerrero,

As UCLA Alum and five decade supporter of UCLA Basketball, I can no longer

support UCLA Basketball.

I cannot support the lack of discipline, desire or defense the team plays with under

Steve Alford.

I am appalled at the sheer nepotism he has exhibited in showcasing his son Bryce.

I will not watch or attend another UCLA Men's Basketball game until Steve Alford is

removed.

I will not donate another dollar to UCLA until Steve Alford is removed.

I will not be renewing my Football tickets due in July if Steve Alford is not removed.

And please, spare us fans the platitudes: Sweet Sixteens are nor the bar for UCLA.

Beating UK, AZ and Gonzaga only underscores how under performing the talent on

this team is. Next year talent infusion will mask the cancer to UCLA that Steve Alford

has become.

Fire Steve Alford. Now.

Mick Mcbryde - Class of '81



From: michael mccaffrey

To: Guerrero, Dan

Cc: Rebholz, Joshua; Chancellor Gene D. Block

Subject: Steve Alford is a disaster for UCLA Basketball


Mr. Guerrero,

As UCLA Alum as a member of a family of eight UCLA graduates over three

generations, I can no longer support UCLA Basketball.

I cannot support the lack of discipline, selfish play or lack defense the team plays with

under Steve Alford.

The sheer nepotism he has exhibited in showcasing his son Bryce is disgusting and

appalling.

My family and I will not watch or attend another UCLA Men's Basketball game until

Steve Alford is removed.

My family and I will not donate another dollar to UCLA until Steve Alford is removed.

Our family I will not be renewing any of our sets of season tickets for Football tickets

due in July if Steve Alford is not removed.

And please, spare us fans the platitudes: Sweet Sixteens are nor the bar for UCLA.

Beating UK, AZ and Gonzaga only underscores how under performing the talent on

this team is. Next year talent infusion will mask the cancer to UCLA that Steve Alford

has become.

Fire Steve Alford. Now.

Or forever be known as the man who killed UCLA Basketball.

Mike McCaffrey - Class of 1955



From: Jake Bryan

To: Chancellor Gene D. Block ; Rebholz, Joshua; Guerrero, Dan

Subject: Re: Fire Alford leave Adidas


You guys are worthless... Bringing Alford back? I'll stop at nothing now to talk about what a joke Ucla athletics has become. You are the definition of spineless. It's the blind leading the

blind with your group. Pauley will be empty next year again, players will declare and transfer and we will still be led by our nepotistic joke of a coach.

Oh and we all can't wait until you screw up the apparel deal. You'll do the simple thing and re up with adidas because you guys don't work and lack vision. Adidas is shit, we look like shit and recruits laugh at adidas.

Keep it up AD brain trust, your legacy has already been sealed. Spineless losers.

Sent from my iPhone

On Mar 5, 2016, at 3:53 PM, Jake Bryan < jakebryan02@ > wrote:

Out of curiosity... Are you guys aware of what Ucla fans think of adidas? Are you checking Bruin Report Online, Bruins Nation, Twitter and Facebook UCLA athletic pages?

If you are in touch with those pages and outlets I'm sure you know how much the fan base hates adidas. Everyone would rather see is with Nike, Jordan brand or Under Armour. Everyone is scared to death because they think you won't negotiate and will just take adidas' desperate money heave at you guys.

I'm begging you, please get something done with Nike, Jordan brand or Under Armour. Sales will increase, it will be great publicity to reinvigorate the fan base and recruits will love it.

I'm sending this now because all bruin fans know that you guys just stopped by adidas hq. A big Ucla kiss up banner can't right the wrongs that adidas has done. Terrible uniforms and no feeling at all of being a flagship school. Adidas is and has been a joke. Please make the right move. Get the fans and recruits pumped. This is your chance to shine!

Sent from my iPhone

On Mar 3, 2016, at 1:41 PM, Jake Bryan < jakebryan02@ > wrote:

To you guys as well...

From: Jake Bryan < jakebryan02@ >Date: March 3, 2016 at 11:10:15 AM PSTTo: [email protected]



Subject: Fire Alford leave Adidas

Long time supporter of Ucla athletics, I can't do it anymore for hoops if Alford is retained. Done watching, attending, everything.I'm also done buying Ucla gear if we can't figure out a

way to go Nike, Jordan Brand or Under Armour. Adidas is trash, they've ruined our football uniform and it isn't popular with high school recruits.Done...- JakeSent from my iPhone



From: Yahoo!

To: Guerrero, Dan



I just wanted to thank you for having the courage to keep Coach Alford, despite the whining of some so-

called donors and boosters. We had a horrible season, and many players on the team quit or were never

willing to play hard to start with, but that isn't always the coach's fault.

I think that Coach Alford is an excellent Coach and that he has recruited the type of players that will return

UCLA to prominence next season. Too many people are forgetting what he accomplished in his first two

seasons here. I know that I am not a major booster, as a retired Public Schoolteacher, I just don't have

that kind of money, but I have been a season ticket holder for 35 years, am a lifetime member of the

alumni association, and a contributor to the Wooden Athletic Fund. I have two degrees from UCLA unlike

so many of the "sewer" alumni that keep bad rapping the program.

I thank you again for keeping Coach Alford. I am sure that next season we will all be happy that you did,

even the haters.

Lou Goodman

UCLA 76, 78



From: Carrie White-Parrish

To: Guerrero, Dan


Subject: Re: the state of the program


Dear Dan.

I've just heard today that you will be retaining Steve Alford, the worst coach in UCLAhistory. I am disgusted, appalled, and outright horrified by this announcement. I have afew thoughts. 1. You must actually be blind to what is going on in the world around you. 2. You must not actually care about UCLA, our lofty history, and the brand itself. 3. Youmust not actually care that you are killing the basketball program through supporting acoach who has proven that he not only cannot coach, but is also not a responsible orrespectable steward of the UCLA name, 4. You are secret members of the Worship BryceAlford club, and 5. You are, in fact, the worst AD team this fine university has ever seen.

I am heartbroken at this turn of events, and I believe nearly the entire UCLA fan base

stands with me on this. You made a mistake in hiring Steve Alford, who isn't fit to polish John Wooden's shoes. You made a mistake with the buyout clause. And now you've failedto rectify your mistake, and have instead initiated a program-killing decision. You, sir, arenot a good representation of the university that I was born and bred to attend.

I and the entirety of my family and social network will no longer be supporting UCLA,though it crushes me to have to say that. We will not be buying UCLA gear, we will notbe attending games, we will not be supporting the teams, and we will certainly not bedonating what amounted to tens of thousands of dollars every year to the university I wasonce proud to stand behind. I will not return to UCLA—my stomping grounds since I wasa child—until the taint of Steve Alford has worn off the hallowed steps of Bruin Walk.

You have now irrevocably hitched your wagon to that of Steve Alford, a rape apologist,nepotist, and poor coach. Good luck.

______________________________________________

Carrie White-ParrishEditorial Director, PublisherGlass House Press

From: Carrie White <[email protected]>

Date: Friday, March 4, 2016 7:45 AM

To: <[email protected]>

Cc: < [email protected]>, <[email protected]>

Subject: the state of the program

Dear Sirs…

I grew up on UCLA lore. In fact, I was born to it. Both of my parents went to UCLA, and



were there for the Wooden years. My mother was a tutor to Walton and his gang. My fatherhid from the Black Panthers in Royce when they invaded the campus. They lived and breathed John Wooden, and taught me everything I needed to know about how to get into UCLAmyself. In fact, the common joke is that I was bred to go there.

Some of my earliest memories are of watching Bruin basketball. I remember seeing Reggiefly. I cheered for what we called the ‘5 Ms’—Tracy Murray, Mitch Butler, Derrick Martin,Gerald Madkins, Don Maclean. I was pacing outside of my house, listening to my dad andsisters scream, when Tyus made his layup against Minnesota. And in the end, when it camedown to choosing a college, I went to UCLA for the academics, yes, but because UCLA basketball ran through my blood like oxygen.

I got there a year after the national championship and was there during the fall into the Lavinyears. I graduated in 2000 and suffered through those embarrassing years of no basketballidentity. I was ecstatic when Howland came on board, and I supported him — and his hard-nosed style — up until the end. I met him several times, and really liked him personally, aswell as his style and passion for UCLA. When Steve Alford arrived, I was disappointed, butwanted to give him the benefit of the doubt. Maybe the AD had seen something no one else

knew. Maybe he really was the one to bring the program back up. We have all, however, seenthat this is not the case. I don’t know what’s going on behind the scenes, and I don’t knowwhat the motivations or political agendas are. I don’t know how we got to this point.

What I do know is that I’ve never been so embarrassed to be a UCLA basketball fan. I’venever intentionally ignored my TV when there’s a game on. I’ve NEVER been able to say Idon’t care about any of the players on the team. Not even during the Lavin years was I sodisillusioned with our team and what it was doing to our lofty history. I can say without adoubt that I’ll be withholding any and all support — financial and otherwise — until this problem within the program is fixed. I absolutely cannot condone contributing to the downfallof our program, or the man — men — who are allowing our tradition to be flushed away like

this. Please, for the love of all that is UCLA, fix the problem. Fire Steve Alford and find us acoach worthy of those four letters.

Carrie White-ParrishClass of 2000

______________________________________________




From: Aaron Weinberg

To: Guerrero, Dan

Cc: Block, Gene

Subject: UCLA alumni are very disturbed by direction of the UCLA basketball program


Dear Dan Guerrero,

I am writing as a very troubled and concerned UCLA fan and alumnus.

Our basketball program is headed in the wrong direction under the

current coach.

I used to be the biggest UCLA basketball fan and I would organize my

busy schedule around watching UCLA games live in person. Now I can

barely stomach recording them on Tevo. I used to be a regular season

ticket holder but the quality of basketball has become so poor over

the last few years that I have given up my season tickets and I know

many who have done or intend to do the same. As you are well aware,

the once proud and storied program that the great Coach Wooden built

is in shambles and Pauley pavilion looks like a ghost town on game

day.Steve Alford is not the right coach for multiple reasons:

1) The quality of basketball is poor with no defense and poorly

executed offensive sets

2) The players are not developing and improving the way they should

under a coach (I.e. Noah Allen, Tony Parker, Prince Ali and last year

Zack Lavine who required the NBA coaching to see his true potential

etc) they display poor fundamentals and organization.

3) Most coaches hit their stride during their 3rd year in a program

when they have their own recruits and have had time to implement their

system. In Alford's case this was one the worst years in UCLA

basketball history and a complete embarrassment. Eevery year that

Alford has been coach, we have had a worse league and overall record.4) The two sweet 16s are overstated in your publicity information.

When Alford came on as coach, the cupboard was not bare as he was

gifted many of the remaining pieces of Howlands #1 recruiting class. A

sweet 16 his first year should have been the minimum expectation given

the talent. The second sweet 16 was a bit misleading since UCLAs path

was made easier due to higher ranked teams being upset before we could

face them.

5) Alford's nepotism and insistence on making his son the centerpiece

of the team has cost UCLA better recruits who chose other schools and

also made existing players leave earlier than planned (I.e zac lavine

and maybe prince Ali will be next) Bryce Alford could be a role

player and spot up shooter but he does not have the talent to be the

go to player and face of UCLA basketball.

6) No unproven coach deserves ridiculous contract security such as a

10 year contract with a $10 million dollar buyout. Alford's track

record at Iowa and New Mexico hardly merit this type of job security

at one of the most storied programs in history. A person’s track

record is important in predicting ones future success and Alford does

not have the stats to back it up. Very few coaches deserve such an

inflated contract and those being the likes of coach K, Bill Self, or

Tom Izzo but again these are PROVEN coaches. Alford should have had a

4-5 year contract with a condition that if he proves himself worthy,



only then can he be granted a bigger contract.

7) UCLA fans are often criticized by the media for having too high

expectations. I don't find this true. We do not expect to be #1 every

year but given our history, and the fact that we are in the heart of

LA, have a beautiful campus, big media market, and excellent academics

we should always have top recruiting classes and be competitive with

the Dukes, UNCs, Kentuckys, and Michigan states of the world, year in

and year out.

8) I don't buy the excuse that Alford has a great recruiting classcoming in so we should retain him. The man has had talent every year

he has been here and has failed to fully develop it and produce an

acceptable product on the court! We have become worse every single

year. We will always get good recruits and any future coach hired

should be able to land top players because after all this is UCLA.

Every year we wait for change is another year where we continue to

destroy Coach Wooden's legacy.

My friends and I, who are all passionate alumni and care greatly about

UCLA, are willing to help in any way we can. Maybe an alumni/fan

committee should be established to allow the athletic department to be

in touch with the pulse of the fan base on this as well as other

issues. This would reduce anger and alienation amongst the fans

because right now most fans feel as if they are not heard or

understood by the department (just see all the fan message boards

circulating on the web). This sentiment is risky and threatens to

destroy future support.

It saddens me greatly to see the state of UCLA bball. It is time to

right the wrong and make a coaching change. This hire was a risky,

costly, and failed experiment that isn't working and will not work.

The UCLA fan base is angry as evidenced by the lack of ticket sales

and petitions circulating on the web. The university will continue to

lose revenue and be a basketball embarrassment until a coaching change

is made. A coaching change will be made it is just a question abouthow long we will have to wait. Why delay the inevitable any longer.

Please make a change now or else risk UCLA falling into an

irreversible and irrelevant basketball abyss.

Sincerely

Aaron S. Weinberg, MD

UCLA Alumnus, Class of 2005

aaronsweinberg@



From: Rick Gombos

To: Guerrero, Dan

Cc: Chancellor Gene D. Block ; Block, Gene; Rebholz, Joshua; Rick Gombos

Subject: UCLA Basketball...very sad


Mr. Guerrero:

I am truly disappointed in your decision to back and retain Coach Alford for another year.

As you are keenly aware, there are very few ways for alumni to stay attached to their Alma Mater.There are very few ways for us to pass along our school pride to our children. The current state ofUCLA Basketball (and Football for that matter) pretty much takes away this avenue for me. I cannot support this coach and program (donations, tickets, gear), in any way.

As a youth coach and the son of two aspiring athletes, I can only point to UCLA Basketball as tohow not to “play the game”. I can't believe I am saying this about John Wooden’s program. (trulyshameful)

I can only hope you reconsider your actions and make the tough (but correct) call to relieve CoachAlford as our basketball head coach. Our program and university deserve better.

Unfortunately, I will not support UCLA athletics (or the university) in any way until you do the rightthing.

Sincerely,Rick GombosClass of 1999



From: J Waterman


Subject: Re: Please let Steve Alford go


Can't believe you guys are letting me him stay. So terribly disappointing.

Best to admit the mistake and recoup credibility that you keep the fan base. UCLA alums love UCLA basketball

but the program is now in a ditch with Alford from which it won't get out without brining in an new regime.

Please do the right thing and get rid of Alford....NOW!

> On Mar 10, 2016, at 12:29 AM, J Waterman <jeremiechina@ > wrote:

>

> I am a UCLA grad and come from a family of UCLA grads/loyalists. We all desperately want to root for the

program, but Steve Alford has made it impossible to do so.

>

> He is an embarrassment to the fine tradition of UCLA basketball.

>

> We hope the institution will decide now to move in a different direction and protect the program from additional damage, regardless of the incoming recruiting class.

>

> In our view, a change should be made now.

>

>

>

>

>

>

>



From: DEREK EARL VALENZUELA MATEO


Subject: Make a change


Dear sirs,

I am proud Bruin from the High School Scholars Program to Undergrad and Graduate School.My brother and I were raised as Bruins and both attended when revenue athletics were respectable and accomplished.

I'm writing to articulate my reasons for not renewing either my football and basketball season tickets given the recent release about Coach Alford's retention. We have a loyal group of 16 football seats and 4 basketball seats. As of Vegas, all 4 hoops seats will not be renewed with some football to be cut as well. It is unthinkable that this man was ever even considered let alone hired with such a generous compensation package given his lack of on court success and his downright immoral behavior protecting his player's sexual offenses. Abominable.

Despite this we have given the Athletic department the benefit of the doubt with both Coach Dorrell and Coach Neuheisel (who we like as 84 Rose Bowl Champs and men but not as UCLA head football coaches) and even understood that a change needed to be made with Coach Howland.

These past three years in Pauley have been inexcusable. Minus the Pac 12 Tourney run in his first year, Coach Alford's teams have been undisciplined, lax, and not "firing out." Sweet 16's over lower seeds are not accomplishments at UCLA.

5 Sweet Sixteens for Lavin. Fired. 3 Final Fours with Howland. Fired. Banner 11 with Coach Harrick. Fired. Alford isn't even in the same universe until he was shamefully put there.

Please fix this abomination of nepotism, bad basketball, and embarrassment to our beloved alma mater.

Until then, I cannot support UCLA Athletics and will instead remain active in Alumni Association, Unicamp, and other mentorship programs with student groups where I know my voice is heard and has a positive impact.

Derek Mateo 96 99



From: Brian Shaw


Subject: State of UCLA Men"s Basketball


Dear Mr. Rebholz, Mr. Guerrero and Chancellor Block,

I heard through media reports today that the UCLA administration is not considering a men's basketball coaching

change at this time. What a shame. I respectfully disagree with this decision, if indeed true.

In all my years supporting UCLA, I have never heard such unanimous uproar over a situation as faced right now. I

believe a big mistake is being made and I needed to share my opinion with you.

I certainly hope different news comes out of the administration shortly. How wonderful would that be...

I understand this must be very stressful for you to deal with, but I am emailing because I would feel amiss if I did

not do so.

I am considering not renewing my Wooden Club membership considering the awful performance by this year's

team. I line in the San Francisco Bay Area. I did not attend the Bruins' Men's Basketball away games in the Bay Area this season. After being swept and starting a five game losing streak to end the season, I'm glad I stayed home.

Please revisit retaining Steve Alford. After losing to USC three times this year, certainly a new direction is

warranted.

--Best regards, Brian D. Shaw (Class of 1992)

Sent from my iPhone



From: Frank Damon

To: Block, Gene


Subject: PLEASE fire Steve Alford


Dear Chancellor Block:

We are writing you with a plea to please do all you can to have Steve Alford fired ashead basketball coach of UCLA.

My wife and I are both very proud graduates of UCLA and love every aspect thisgreat university. We are lifetime members of the Chancellor’s Society and have been members of the Wooden Athletic Fund (and its predecessor) for 30 years, the lengthof time we have had season basketball tickets. We have also established asubstantial endowment in perpetuity for the UCLA Academic Advancement Program(AAP), and have been members of its Scholarship Council for over 10 years. Weboth have taught at UCLA in varying capacities and are engaged in several other

other campus activities. We bleed blue and gold!

We are extremely distressed and embarrassed that Head Basketball Coach Steve Alford has not been fired after this past season, the likes of which has not been seenby most people alive today. In fact, the once brilliant basketball program has, for thepast 3 years under his leadership, sunk to a deplorable abyss that we have neverwitnessed. It is not just the lack of determination and will, but also the nepotismwhich we find horrifying. It is appalling that Coach Alford is still representing UCLAand coaching its basketball team.

i know you have seen and heard all of the now all too familiar reasons for dismissinghim, but I just want to add one other thing: UCLA proudly states on its website thatthere are nearly 150 departments and programs at UCLA. Can you really state that ifany of these departments demonstrated a downward trajectory over a 3 year period

AND was guilty of nepotism, that the administration of UCLA would take no action? Ithink not. The Athletic Department is a $100 Million department of UCLA. There hasbeen a downward trajectory for 3 years now and there is nepotism in the basketballprogram. In fact, I would ask you to review the Athletic Department pages on theUCLA website and ask you if you think the basketball program is consistent with what you see there? It is, in truth, mind-boggling that so many of us have to write theseletters when it is so patently clear that Coach Alford should be fired. The basketball

program is not living up to the standards that I think you would hold to any of the other 150 departments and programs at UCLA.

We love UCLA and always will. Unfortunately our love of UCLA basketball hasdissipated and vanished. Please do all you can do to fire Steve Alford so we can,once again, feel pride in our rich basketball program and history.

Frank Damon, BAUCLA Class of 1965



Linda Damon, Psychology Ph. D.Class of 1971

Frank Damon

fldamon@



From: Gilberto Limon

To: Guerrero, Dan; Block, Gene; Chancellor Gene D. Block

Subject: very, very disappointIng to a lifelong Bruin fan


In spite of his record and the half empty Pauley Pavilon this past season, you guys are keeping Alfraud? His record may improve next year, but that will only be because of the incoming freshman.The dude can't coach. He can't coach. Ask other coaches. The PAC-

12 coaches want him to stay so UCLA will continue to underachieve.

Dan, you may know baseball, but that's it in sports. You're more of an administrator than an athletic director. Gene, please promote Dan to an administrative job and get a real athletic director, someone who knows all sports, especially the revenue-producing ones.

Gilberto LimónUCLA Law School class of 1975



From: Kenji Kumara

To: Rebholz, Joshua

Subject: Kareen"s comment ring true now


x months ago, Jeff Eisenberg wrote an article entitled "Scathing criticism from

prominent ex-players is hurting UCLA." It was the kind of commentary that one

might expect from a Morgan Center toady. It referenced the "notoriously hard-to-

please fan base" (aka the irrational fan base), and repeated the frequently-used claim

that any criticism of the program damages recruiting efforts.

For the record, here's the criticism from Kareem Abdul-Jabbar that Eisenberg felt was

so inappropriate (emphasis added):

"It's real ugly, man. I have to say that," Abdul-Jabbar said. "I watched

them in the playoffs. They don't even know how to run the fast break. You know, I'm not trying to sit on the sidelines and throw stones at

Coach Alford. He has a tough job.Bu t peop l e u s ed t o l ea r n h ow t o

p l a y t h e g ame a t UCLA . I d o n ' t t h i n k t h a t ' s h a p p en i n g n ow ,

and I think that's a real disappointment to those of us who are part of

the tradition."

Eisenberg was quick to dismiss the content of Kareem's criticism by chalking it up to

"sour grapes" (emphasis added):

Where Alford has fallen short of expectations is in his ability to connect

with the UCLA fan base, generate interest in the program and fill

Pauley Pavilion...

None of that was among Abdul-Jabbar's concerns,w h i c h s uggest s he

p r obab l y ha s n ' t b een pay i n g cl o se a t t e n t i o n t o h i s a lma

m a t e r . In fact, his criticism smacked of sour grapes from a man who

publicly expressed interest in the UCLA job after Howland's firing but

never became a serious candidate.

In hindsight, it's clear that Kareem's prescient warning shouldn't have been so readily

dismissed by those impressed by Alford's Lavinesque results in his first two seasons.

Like other Alford admirers, Eisenberg's defense of Alford started with "back-to-back

Sweet 16s." In fact, Eisenberg's defense of Alford in the fall of 2015 could easily have

been written on behalf of Steve Lavin back in the fall of 2002.



For those who have tried their best to forget the Lavin era, let me remind you briefly

of the state of UCLA basketball prior to the start of the 2002-03 season. In 2000-01,

Lavin guided the Bruins to a third place finish in the Pac-10 with a 14-4 conference

mark and a 23-9 record overall. The Bruins advanced to the Sweet 16 before losing to

#1 Duke in the East Regional Semifinal.

A year later, Lavin had the Bruins back in the Sweet 16, though they were eliminated

from the competition at that point by Missouri. Despite another trip to the Sweet 16,

the Bruins had undeniably regressed from the previous season. In 2001-02, the

Bruins finished sixth in the Pac-10 with an 11-7 record and a 21-12 overall mark.

For those not dazzled by another Sweet 16 appearance, the warning signs were clear.

In 2002-2003, Lavin's Bruins were horrible. They finished with a 6-12 conference

record, which earned them sixth place in the Pac-10. Overall, Lavin's Bruins ended up

with a losing record and, needless to say, did not receive an invitation to play in the NCAA Tournament.

Sound familiar?

Of course, when Eisenberg slammed Kareem in September 2015, he had no idea that

the Bruins would fail miserably this season. In fact, he apparently expected success

on the court for the Bruins because he lauded Alford's coaching (emphasis added):

[T]he strangest part of Abdul-Jabbar's comments is that he chose to

attack the third-year coach's teaching ability.

UCLA has improved steadily from November to March in both Alford's

two seasons and Norman Powell, Tony Parker and Kyle Anderson are

among the many players who developed rapidly under his tutelage.

Those are signs that A l f o r d an d h i s st a f f a r e do i n g an ex cel l en t

j o b i n sk i l l d e v el o pm en t a n d i n p u t t i n g t h e i r p l a y er s i n a

pos i t i on t o succeed .

I've previously debunked Eisenberg's claim that "UCLA has improved steadily

from November to March." As you can see from the construction of his argument,

Eisenberg's conclusion that Alford and his coaching staff must be doing "an excellent

job in skill development and putting their players in a position to succeed" wasn't

based on anything more than Eisenberg's unfounded assertion that the Bruins had

"improved steadily" in both of Alford's first two seasons.



That raises an interesting question. In light of the dreadful performance of Steve

Alford's Bruins this season, particularly in February and March, would Eisenberg use

the same logic to conclude that Alford and his staff are doing a lousy job in skill

development and in putting their players in position to succeed? Even without

watching a game, or in fact, knowing anything about basketball, doesn't Eisenberg's

reasoning require him to conclude that Alford's teaching ability is poor?

Of course Kareem based his comments on his own observations and his knowledge of

the game. I assume he voiced his opinion because of his genuine concern for the best

interest of UCLA's basketball program. After all, as he said in his comment, he's part

of the tradition. He clearly wants today's student-athletes to "learn how to play the

game" while they are at UCLA. He clearly wants the program to carry on the tradition

established by Coach Wooden. Was he wrong to emphasize substance over the

appearance of success? Was he wrong to be focused on the long term goals of the

program rather than its short term concerns?

Five months of inconsistent, undisciplined, fundamentally poor basketball have

proven Kareem right in his criticism. Those same five months have also

demonstrated the folly of judging the success of a basketball program on a handful of

games in March. And most importantly, those five months have shown the short-

sightedness of trying to shield Steve Alford from criticism of his coaching.

The best interests of UCLA Men's Basketball are not served by ignoring signs of

trouble, and every attempt to put off acknowledging and addressing the problem

ultimately contributes to the problem.

The lesson of the Lavin era is don't base judgments of coaching ability on the results

of a few games in March. Why is that such a hard lesson to learn?



From: Scott Bianchi

To: Guerrero, Dan

Subject: It is time


Dear Mr Guerrero,

I'm now hearing that the AD has decided to retain Coach Alford. Please tell me this isn't true. We all know that he will never turn this program around and it's ludicrous on the Athletic Depts part to allow him to continue coaching.

Now is the time to FIRE coach Alford. Not next year or the year after but NOW! I will never attend another

basketball game as long as he is coach at Ucla. My friends who are season ticket holders have decided not to renew

next year nor donate to the WAF fund as long as he is coach. Be prepared for a mass exodus of your fanbase next

year, and an even emptier Pauley Pavillion, if this is the decision to retain Alford. The only reason I am donating to

WAF is because of my love for football and maintaining my season tickets. However, I would seriously consider

dropping all donations if it has come to the point that my beloved University has decided to destroy our once proud

basketball team by maintaining status quo with Alford at the helm. The entire athletic dept should be ashamed if

this is the decision that is being made. Keeping that man on as coach is an absolute insult to the Ucla fan base and

to the university brand. You will be alienating your most passionate fanbase with this move and it may fracture this

family beyond repair. Alford's contract needs to be terminated now. Please don't retain Alford just because it's

easy...show the country that Ucla deserves to be lead in a new direction, to its rightful place, as the top basketball

program once again.

SB

Sent from my iPhone



From: Tony Mallord


Subject: State of UCLA Basketball


Please rescue UCLA BBall.

It is ridiculous to keep an incompetent Head Coach around when everyone knows it is just postponing his inevitable firing.

Doesn't UCLA deserve the best coach available?

Can't we agree that Steve Alford is far from even being a decent coach?

You are ruining UCLA B Ball. Pauley Pavilion will be empty next year, and the B Ball team will not make the tournament especially after losing transfers and early NBA entrants.

Alford has lost this team (except Bryce)

Please rescue UCLA Basketball from irrelevancy.

PLEASE!!Tony Mallord




To: Guerrero, Dan

Cc: Rebholz, Joshua

Subject: UCLA BBALL DYING A SLOW DEATH


Dan,

We are sitting at home for the NCAA tournament, had a record worst year in many categories, the team has regressed, ZERO Excitement to attend a game at Pauley. Let that resonate.

Good Night,

Furious Fan



From: Mike

To: Guerrero, Dan

Subject: This isn"t over


Planes will up flying to fire you next week circling campus, you're a piece of garbage.

Re: GH: What's your reaction to the latest news?

McCourtStinks wrote: Always

appreciate your takes. Thanks.

I think Guerrero just secured his legacy as a really poor AD. The irony is he's dug in his heels

against the one move that could have redeemed him in the eyes of many fans. He made a

mistake in hiring Alford and an even bigger mistake with the buyout. Against that backdrop,

it would be extremely difficult to admit his mistake, fire Alford and take the blame for costing

the university/donors a ton of money. But I believe a lot of fans would have given him

immense credit if he stepped up to the plate, did the right thing and took the heat. I know it

would have changed my opinion of him dramatically.

I think it's pretty clear that this announcement is an attempt to get the fans to back off. Tell

everyone it's a done deal and hope that the fans will stop bombarding the AD/Admin with

complaints. Hopefully stop all the talk of protest and taking action. Put the fans back in their

usual mode of apathy and limiting their complaints to rants on message boards. It's not a

coincidence that the AD puts out this information hours after Tracy posts about a groundswell

of fans ready to take action.

My take is this program belongs to the fans and alums, not to Dan Guerrero or a couple big

donors. Was it over when the Germans bombed Pearl Harbor?

Sent from my iPhone

Yesterday at 1:10 PM



From: Edwin Cheung

To: Guerrero, Dan

Subject: Restore the glory of UCLA basketball

Date: Saturday, March 12, 2016 3:07:33 AM

Mr. Guerrero,

We have to fire Steve Alford to restore our basketball program. It is unacceptable and sad to see the current state of UCLA basketball. I have been following the team since 1990 and this season was the worst that I never seem.

--Best Regards,Edwin CheungClass of 1994



From: Jeffrey Hoover

To: Guerrero, Dan

Subject: Seriously?


Dear Mr. Guerrero,

I have sent you messages in the past and even here recently regarding the situation at hand with the ceiling men's

basketball program. It is obvious you have no intentions of making UCLA and elite program like it should be. You

are single-handedly destroying with so many UCLA Bruin fans have admired and cherished over many years.

Looking at numbers, it is amazing that you still have a job. The football team and men's basketball team since you're

hiring has been pitiful. Most years they are not rained at the end of the season in play horribly throughout. It is so

frustrating to even see you in videos receiving awards for other teams programs or when new additions or included

to UCLA grounds.

You come off as a lazy bureaucrat who is only caring about his paycheck when he retires. Do UCLA a favor and

leave soon! We deserve much better. And having an athletic director who doesn't allow for damages to take place

to make a program irrelevant is a must. You clearly are not that person.

It's amazing that you are able to keep your job. If any other person, in any occupation, lead his coworkers the way

you do, he would never work at that job again.

You are a joke sir!

Sent from my iPhone



From: Jeremy West

To: Guerrero, Dan

Subject: Do the right thing


Dear Dan,

There is still time to do the right thing and save your legacy. It was an unfortunate thing to allow that silly buyout creep into Steve Alford's contract. I assume you know that it reflects poorly on you. So does keeping a man

completely lost and uncommitted to his job. Half the time I think Steve is actually trying to get fired. But keeping a

man who swindled you at the negotiating table because you are concerned about the thing he swindled you for, only

makes you look worse. Do the right thing, admit failure, learn from it and let Steve go. Rarely does keeping a bad

employee ever work out - people don't magically change. Especially when they don't want to be here. So in light of

the news that we are supposedly retaining this Steve guy, we essentially have a guy who can't coach and doesn't

want to be here but won't be let go out of some misguided sense of self-preservation and embarrassment-saving

notion that is completely misguided. Pretending that Steve will learn how to coach and thus save your neck for a

poor negotiation job is false hope. Fall on the sword Dan. The attention is turning to you now. If you get rid of him

and admit mistake you could easily redeem your legacy. Do it. I know you want to.

Sincerely

Bruin from the womb

Jeremy West

Sent from my iPhone



From: Fm

To: fmendozamd@ ; Block, Gene; Rebholz, Joshua; Guerrero, Dan

Subject: Re: wooden athletic donor


Dear Chancellor Block, Dan Guerrero and Josh Rebholz,

Although it is a surprise to me that Coach Alford still has not been fired, you still have time to make the right decision

I will not be able to donate to the University, athletic department or even purchase any UCLA merchandise until Alford is let go.

I urge you to make the right decision ASAP.

Thank you

Fernando Mendoza, MD

Sent from my iPhone

On Mar 9, 2016, at 9:35 PM, <fmendozamd@ > <fmendozamd@ > wrote:

Dear Chancellor Block, Dan Guerrero and Josh Rebholz,

It is my hope that you have seen the writing on the wall and have already decided that it is time to

let Alford go. If that is the case, there is no reason to read further.

In the unfortunate circumstance that the decision has not been made, I urge you to reconsider and

to please do so as soon as possible.

I have followed UCLA basketball since I was in high school 25 years ago. UCLA was my dream

school and I was fortunate to attend. I worked my tail off in my life. Nothing was ever given to

me. I am a first generation Mexican-American, middle child, but first to go to college who learned

he could beat any person at his school in math regardless of race and could achieve anything he

wanted with hard work. I became Viice-president of my UCLA Medical School class, my name is

on the wall at the David Geffen School of Medicine for the best medical student entering pediatrics and have continued to succeed in my current field of cardiology. All of that was earned with hard

work.

Nothing that I see from Steve Alford is consistent with hard work or vision. His teams play pathetic

defense and this has been reflected by the trend in his winning percentage. In the three years he

has been at UCLA, his winning percentage has declined and the level of play has deteriorated. I

realize progress does not always head in a straight line, but Coach Alford's line has been pointing

south and it would be a miracle if the line did a 180 degree turnaround.

It should be readily apparent that Coach Alford will never be able to maximize the potential of his



players or win us a Pac-12 title, let alone take us to a final four. He had more talent on the team

this year, then 80% of the teams in our conference, and yet we finished 10th in the conference,

with a pathetic conference record and overall losing record. Good coaches have results that

exceed the level of talent on their teams, bad coaches underperform. Coach Alford has

underperformed.

I am not an unreasonable fan but I do expect a coach to get his players to play with heart and

purpose. Coach Alford, plain and simple, has embarrassed UCLA basketball. Enough is enough.

It is time to let him go.

Thank you,

Fernando Mendoza, MD





Cc: Block, Gene

Subject: A Request for the Rationalization for Retaining Steve Alford


Mr. Guerrero,

I would kindly request an explanation for the considerations that have gone in to the decision to

retain our current basketball coach. As background, I have served as president and CEO for multiple

organizations, and see management of those organizations as a perfect parallel for management of

this program. In my positions I would annually set goals and track performance against goals. The

parallel for our program would seem to me to be factors such as annual progression of

performance (e.g., not only wins and losses, but also growth of consumer satisfaction—in this case,

fans of the program, as well as employees—in this case, players on the team.) Of course financial

performance of the unit would be a consideration. Further, I would not only track annual

performance, but long term performance.

As I look at performance across such factors for our program, I can see no way to conclude positive

results against goals; and while one might argue that reaching the Sweet 16 in each of our first two

years as a positive, I would rather view that as a minimal achievement for a program given historical

precedent for our program, and in fact, much less than achievement of a stretch goal. In evaluating

growth of performance I see nothing but a three year downward trend in performance of the team

as a whole, but an evaluation of performance of individual employees is also downwardly trending,

e.g., see Tony Parker over the course of his time at UCLA, and Aaron Holiday, whose one year

performance has gotten progressively worse.) Finally, in terms of the most obvious of financial

metrics, attendance, there is a precipitous three year downward trend.

If I had kept on a Division President who oversaw such a performance trend over the course of three

years, I as CEO, who was accountable to my stakeholders, could in no way justify keeping on that

president, and if I were to so decide, my own position would be put at great peril.

So I respectfully request to hear your justification for retention of Coach Alford, to hear the metrics

that you hold him accountable to, and if you proceed with the decision to retain him, what metrics

he will be held accountable for next year.

Kindly, Jaime Goldfarb.

------------------------



562.219.2175 (o)

(c)



From: brian.netter@ on behalf of Brian


Subject: How can you not Fire Coach Alford?!


Dead Dan Guerrero, Chancellor Block and Josh Rebholz,

Coach Alford is the worst coach I've ever seen. I don't care how many positive stats you throw at me. He is the worst. Anyone who knows basketball can see it.

I already gave up my Men's basketball tickets before this year and don't plan on coming back until something positive is done (e.g Fire Alford and replace him with a good coach). I also am highly considering not donating and not keeping my football tickets. I will do everything in my power to convince my friends of the same thing.

I won't support a program that will make bad decision after bad decision. Why on earth did we sign Alford to the ridiculous guaranteed contract having a 10 million dollar buyout? Many of the decisions made over the past 3-4 years have made no sense to me. If you want to run the

basketball program to the ground, keep doing what you are doing.

I can go on and on but that's all I have to say...

Please FIRE Alford and restore the basketball program back to prominence.

A Diehard Bruin Fan and Alum,Brian Netter



From: Moler Capital Management

To: Guerrero, Dan

Subject: Basketball coach decision


Dear Dan,

Although we have talked in the past, I am sure you don't remember me. Perhaps I can simply identify myself as

#210: my donor ranking on my most recent UCLA report.

From what I have read, it is too late to have an impact on your decision whether to retain Steve Alford as our coach.

I want to express my regret for that decision. I love our team and the program. I am a passionate fan and I have lost

hope that our coach will be able to turn the program around.

It is my sense that he has misused and inadequately developed our players. I interpret this as both character and

judgment deficiencies, and no amount of time will correct these issues.

We are on the same team. As your passionate teammate, I need to encourage you to change course now instead of

later. It is my opinion that delay will only lead to more damage.

Regretfully yours,

Randall Moler



From: Travis Fuller

To: Guerrero, Dan

Subject: Fire Steve Alford


This year, UCLA Basketball achieved several milestones, including:

1.) Losing to USC by an average margin of 19 points.

2.) Finishing in 10th place, the lowest in UCLA basketball's vaunted history.

3.) Losing 12 conference games, tied for the worst mark in UCLA basketball history.

4.) Winning only 15 games.

Over the course of Steve Alford's dismal tenure, several additional infamies have been scored, including:

1.) Blatant nepotism.

2.) Progressively worse records over the course of Alford's three seasons (28, 22, 15).

3.) Scoring only 7 points in the first half of the 2014 match against Kentucky.

4.) The lowest winning percentage of any coach post-Wooden.

Three years is enough time to exhibit one's value. Unfortunately, Steve Alford has only managed to exhibit his poor coaching

acumen. This isn't a situation that will be rectified by the influx of two five-star talents next year -- it will only delay the

inevitable and further the perception of UCLA's demise.

Fire Steve Alford now. Restore UCLA Hoops.

Respectfully,

Travis Fuller

Class of 2012



From: Gloria Farmer

To: Guerrero, Dan


Date: Saturday, March 12, 2016 2:19:34 PM

Mr. Guerrero,

As a Bruin Athletic Club donor, Alumnus, and avid fan, I’m very disillusioned at the thetrajectory of UCLA Basketball. It is disheartening to see a coach that cannot inspire his players to play to their full potential and inspire them to be proud of the 4 letters they wearacross their chest. The team showed no heart, no drive, no grit in the last two months. Thequestion is why? Why couldn’t their coach inspire them to perform to their potential. Whydid we have to hear, game after game after game, that "we need to get better"? Coach Alfordis not a bruin! He doesn’t love the program and all the things we are known for. As anoutsider, Steve Alford, seems to me like a man only concerned about himself, his son’s future,and his future in golf! This does not sit well with me as a donor. I may not be a huge donor, but none the less, my thoughts should count. I go to every basketball, football, and soccergame. I go to football spring practices, and have season tickets for football as well as

basketball. I sometimes even go by myself to the Rosebowl and Pauley, when my husbandcan’t make it. So much of my free time is spent on UCLA sports, and to sit here feelingMarch Sadness because of an under performing basketball team, just makes me sick.

I know we have some great players coming next year, but the coach is the same, and I doubtthe success of the program will rest solely on the new recruits. Look at Ben Simmons andLSU, best player in the country, and he couldn’t lead his team to a successful season. Thesuccess lies on a motivating coach, motivating his players, to be the best that they can be. AsCoach Wooden said, “Success is peace of mind, which is a direct result of self-satisfaction inknowing you made the effort to become the best you are capable of becoming”.

Go Bruins!

Gloria Farmer, 1990 Alumnus

Sent from my Imac



From: Alice Tsuyuki

To: Guerrero, Dan




Dear Mr. Guerrero,

I have read numerous reports online that you intend to retain Steve Alford as coach of the

UCLA basketball program despite tremendous opposition from the fanbase. If this is true, I

will not be renewing my WAF membership, nor will I return as a season ticket holder, until

Steve Alford has been relieved of his duties as coach.

In over 40 years of being a passionate UCLA basketball fan, I have never seen a coach so

disrespectful of the UCLA tradition, nor so singleminded in pushing his own agenda (featuring

his son) to the detriment of the team. He is cratering the program to the extent that it will

takes years to reverse the damage that has been done.

Please do the right thing for UCLA and dismiss Steve Alford now.

Thank you,

Alice Tsuyuki



From: Ben Esfandi

To: Guerrero, Dan



Please fire him Dan. It is a waste of time to keep this man any longer. He is destroying our once proud program. Our fans will show up and support! Go get us a top notch coach Dan. You are smarter than this i know you are!

Sincerely,

Benjamin Esfandi UCLA 99



From: James Krug


Subject: Appearance of nepotism


Gentlemen,

With the decision to bring back Steve Alford I think you have heard loud and clear from both Bruin

fans and many in the media their displeasure.

As you are no doubt aware much of the vitriol comes from the perception, right or wrong , of

nepotism. Whether Bryce Alford deserves the playing time he receives is subject to good faith

arguments on both sides.

However, when Coach Alford hires his son Cory as the video coordinator the line is clearly crossed.

UCLA is a public institution. I am sure there are hundreds of former UCLA students who would

desperately want that job and I assume many would be much more qualified. Maybe Cory is the next Steven Spielberg as a video coordinator. However, no one can argue that the only reason he

got the job is because his father is the coach. For a public institution to allow such a hire just fuels

the fire and to me is just wrong.

I would appreciate your thoughts on the matter.

James Krug

Lifelong Bruin Fan and Co- Sports Editor, UCLA Daily Bruin, 1975



From: Matt Rochlin

To: Guerrero, Dan

Subject: Restore UCLA Hoops


Dear Mr. Guerrero,

I am writing this letter to join the growing faction of UCLA students, alumni, and fans that are advocating for the removal of Steve Alford as head basketball coach and steward of Coach Wooden's program. I attended UCLA from 2005 to 2009, but I am a Bruin since birth. My mother attended UCLA during the glory days, witnessing three national championships in her four years on campus. She instilled a passion in me for UCLA sports, and specifically basketball, at an extremely young age. I was 8 years old when we got to cut down the nets in 1995, and it is something I will never forget. I attended every home game during my four years on campus, and got to see players like Russell Westbrook, Arron Afflalo, Darren Collision, Lorenzo Mata, Alfred Aboya, Jordan Farmar, Cedric Bozeman, Luc Mbah a Moute and Kevin Love embody everything that it means to be a Bruin. They were great people, exemplary students, and played the game with a love and passion for the four letters on their

chest.

Our program is currently a shell of what it should be. For almost my entire life, I would arrange my schedule around UCLA basketball games. Games would bring friends, family, and loved ones together as something we all looked forward to and were proud of. None of that exists any more, as every single UCLA basketball fan I know has grown completely apathetic to the program.

To put it bluntly, Steve Alford has killed the UCLA basketball program. As a high level coach, it is his duty to do what is best for the program in terms of recruiting, playing time, and player development. Throughout his three years, the downfall of the program can be traced directly back to his desire to make his son the focal point of the basketball team. He has

refused to recruit individuals that would take minutes away from Bryce, he has refused to hold Bryce accountable on the court for his complete lack of defensive effort and intensity, and he has given Bryce carte blanche on offense, despite being one of the least efficient point guards in UCLA history. As it stands, Bryce is currently on pace to become one of the leaders in minutes played in the history of UCLA basketball. It is unconscionable that this is the case, as Bryce would never have been recruited to play at UCLA under any coach other than his father. I do not put any Blame on Bryce for any of this- Steve Alford alone has created this toxic situation that has led to this point.

Mr. Guerrero, I plead for you to help return our program back to where it should be. We should all look forward to UCLA basketball games in anticipation and as an escape from

every day life. UCLA basketball is not just a team for most of us. It is something that we identify with, care for, take pride in, and love. This past year has been extremely challenging for me on a personal level, and having a team and program I believe in and get excited for would have been a huge help. Instead, we were all relegated to a coach putting his son in front of the the four letters, smearing Coach Wooden's legacy with every game played.

Please listen to all of those who have written to you regarding this situation. It truly is dire, and by retaining Steve Alford, the brand of UCLA basketball will deteriorate to a level we have never seen before.



Matt RochlinUCLA '09



From: Rebholz, Joshua

To: Guerrero, Dan

Subject: Fwd: Basketball


Marcia Howard... Let's discuss how best to reply.

Begin forwarded message:

From: Marcia Howard <mhhoward1@ >Date: March 12, 2016 at 5:04:54 PM PSTTo: <[email protected]>Cc: "Rebholz, Joshua" < [email protected]>Subject: Basketball

Dear Dan,First, let me tell you how much I have appreciated all your work with a difficult and complicated program year after year. I think you are, without a doubt, the best Athletic Director ever. That said, I must really weigh in on the subject of Coach Alford. I believe that the retention of a Coach who is unable to teach defense, except perhaps to his son(s),whose teams pass badly and are either uninspired or dejected is definitely not in the interest of our program or the University. Our first mistake in hiring him and the payout if he is dismissed is painful indeed but it could be worse if he continues. The lack of renewal of annual seats, another year of empty Pauley Pavillion and a dispirited group of alums and student body is unimaginably worse! Then there is the damage to our reputation and heritage.

I also question Coach Alford’s commitment to his players and UCLA which I hate to do but…….I was at the head table at the Basketball Dinner kickoff and his critical remarks in front of donors and supporters to several of his players regarding their dress should not have happened. If he had an issue it should have been a private conversation not a public embarrassment to which we were all subjected including his admonishment publicly of his daughter. There was no humor involved. And no passion in his remarks which sounded rote about our great legacy and history. We all know that but I question if he feels it.Dan, I have renewed my tickets as I want to support the program and feel back at home at Pauley. Those other three who are my guests have said that they don’t know if they can watch another Alford coached season. So my seats may be

empty or donated and empty. It is a waste of money obviously and I wonder how long Athletic Development can push a high level of contribution to the WAC to hold the better seats which also has to be a very big question.The rumors are flying and one is that he will be retained. I will always support you and UCLA but if that is true I feel it is a terrible decision.Warmest best regards,Marcia Howard



From: Travis Fuller

To: Guerrero, Dan



Hello Dan,

Here is additional evidence that Steve Alford is a poor fit for UCLA:

http://chicago.cbslocal.com/2013/03/31/bernstein-ucla-hired-a-scumbag/

Fire Steve Alford.

Best,Travis FullerClass of 2012



From: Travis Fuller

To: Guerrero, Dan



This year, UCLA Basketball achieved several milestones, including:

1.) Losing to USC by an average margin of 19 points.

2.) Finishing in 10th place, the lowest in UCLA basketball's vaunted history.

3.) Losing 12 conference games, tied for the worst mark in UCLA basketball history.

4.) Winning only 15 games.

Over the course of Steve Alford's dismal tenure, several additional infamies have been scored, including:

1.) Blatant nepotism.

2.) Progressively worse records over the course of Alford's three seasons (28, 22, 15).

3.) Scoring only 7 points in the first half of the 2014 match against Kentucky.

4.) The lowest winning percentage of any coach post-Wooden.

Three years is enough time to exhibit one's value. Unfortunately, Steve Alford has only managed to exhibit his

poor coaching acumen. This isn't a situation that will be rectified by the influx of two five-star talents next year -- it

will only delay the inevitable and further the perception of UCLA's demise.

Fire Steve Alford now. Restore UCLA Hoops.

Respectfully,

Travis Fuller

UCLA Class of 2012



From: Jay Chung

To: Guerrero, Dan

Subject: a reminder of how badly you fucked up


http://chicago.cbslocal.com/2013/03/31/bernstein-ucla-hired-a-scumbag/




To: Guerrero, Dan

Subject: Steve Alford removal


Mr. Guerrero,

Understand that the fan base will not stop until Coach Alford is fired. We will organize and boycott and make our

voices heard. Please stop tarnishing the UCLA brand. We are not going away.

Sent from my iPhone



From: Jeff Brown

To: Guerrero, Dan

Subject: Coach Steve Alford

Date: Sunday, March 13, 2016 8:07:26 AM

Dear Dan:

I am writing again to express my frustration with the planned retention of Steve Alford. I am happy to sit down with any contingent of UCLA administrators to discuss, but I see no justification for keeping him based on performance. The only justification is that there is not enough money to cover his buy-out - but it has been reported that it is not the case.

Perhaps you think he "deserves" another chance to demonstrate he is a good coach; after-all, at New Mexico he won the league a number of times and was coach of the year. The issue is, that he had a different set of assistants there, and we do not know how much of the actually x/os was them. What we do know is that he has underachieved every year at UCLA, has gotten worse every year and has objectively unduly favored his son over what is best for UCLA.

I honestly feel bad for Bryce; this is not an issue of his doing. But UCLA would never have recruited him absent his father as our coach; and we are now faced with a situation where Bryce is going to be permanently imprinted on the UCLA record books due to playing so much.

By the way, I trust you have looked into whether there has been any nepotism; you would be derelict in your job if you did not. I would love to understand how you concluded that there is not nepotism.Regards,Jeff



From: tedzeigler@

To: Guerrero, Dan

Subject: Time for a change


Dear Dan,

It's not easy to say this but I feel compelled to write for the first time and express my

disappointment in the state of our men's basketball program under the leadership of Coach

Steve Alford. I believe his hiring was a mistake - and I am sorry to convey that feeling because

I know the most important thing you can do as AD is hire good people. His record at Iowa on

and off the court and since coming to UCLA reflect poorly on all of us who cherish the

program.

Let me ask you to consider: Is Coach Alford with his baggage and results the leader our school

deserves?

Kind regards,

Ted Zeigler, 1989

Sent from my HTC



From: Carrie White-Parrish

To: Guerrero, Dan




Just disgusting and embarrassing. Here are the facts, folks.

37 Ways to Alienate Your Fanbase

You are a UCLA fan. It is 2002. Five years earlier Sports Illustrated named your schoolthe #1 Jock School in the country. Seven years earlier your basketball team won its 11thnational championship in stirring fashion. Mere months ago your football team wasundefeated midway through the season and ranked in the top five, USC was 2-5, and theLos Angeles Times declared LA a UCLA football town.

However, change was in the air.

Basketball coach Steve Lavin had just coached the Bruins to sixth place in the Pac-10, it worst finish ever. He had lost to Ball State and Pepperdine, and was clearlyovermatched, despite being gifted an NCAA tournament berth and pulling hissignature move of upsetting a top team to make the Sweet 16.

Football coach Bob Toledo, who previously had led UCLA to 20 straight wins, aRose Bowl berth, and gotten the Bruins close to a national title in 1998, was alsoheading in the wrong direction, though things were not a disaster.

But most importantly, Athletic Director Peter Dalis was retiring. And UCLA hadhired a new AD, Dan Guerrero.

Here’s what happened next:

1. UCLA football finished 7-5, with three of the losses to top 10 teams. Guerrero firedToledo in decisive fashion: “We need to raise the bar, we need to start winning Pac-10 championships again. The issue was clearly one I had to make in the bestinterests of the program. I felt we needed a clean slate. I felt it was not a healthyenvironment, I certainly didn't think we had a program clicking on all cylinders.There would have been difficulties going into next year with all the issues.”Remember those quotes.

2. Guerrero embarked on the search for a new football coach. By all accounts, it camedown two candidates. One, Mike Riley, had been an NFL head coach, a Pac-10 headcoach (turning around moribund Oregon State a few years earlier), and the assistanthead coach at USC when they won the 1995 Rose Bowl. He’d even been a headcoach in the Canadian Football League and won its version of the Super Bowl twice.He played under Bear Bryant at Alabama in the early 1970s and had known

Guerrero’s righthand man, Bob Field, for many years, as Field had also playeddefensive back for Bryant.

3. The other candidate was Karl Dorrell, a former standout UCLA player in the 1980s,who had never been a head coach at any level, and was a position coach for the



Denver Broncos.4. Guerrero told reporters who he was looking for: “Certainly someone who's a proven

(head) coach, a tremendous leader, a great teacher, a great role model.” But he alsoadded, ominously, ”The best coach isn't necessarily the best fit.”

5. Riley was also on the short list for the ALABAMA job, also open at that time. Heturned them down, asking them to wait, ostensibly because he wanted the UCLA

job.6. Read that sentence again. A former NFL and college head coach TURNED DOWN A POSSIBLE OFFER TO COACH THE ALABAMA CRIMSON TIDEBECAUSE HE PREFERRED THE UCLA JOB.

7. Guerrero hired the other guy.8. UCLA basketball, meanwhile, had just lost its two exhibition games in Pauley

Pavilion to entities called Branch West (by 25 points!) and EA Sports. This is not atypo. Instead of regrouping, they opened the real season by losing to the Universityof San Diego. Not San Diego State. San Diego. At this point, a sitting AD couldhave decided he’d seen enough, and jettisoned the unqualified, never-should-have-been-hired Lavin and tried to salvage the season. But Guerrero, in his first season on

the job, let things play out. A couple of months later, UCLA had lost NINE gamesin a row, including two to USC, and was 4-14. It had been an open secret all seasonthat Lavin’s services would not be retained, though he was forced to finish out thegrisly campaign that was nicknamed “Dead Lav Walking” by fans. This was theequivalent of staying in a toxic marriage for years, “for the kids, until they left forcollege” except whispering to the kids that this was the plan when they were inseventh grade.

9. After Lavin was mercifully fired, Guerrero then hired Ben Howland. Let’s call thisGood Decision 1.

10. The basketball program proved to be in good hands for a few years, as Howland ledthe Bruins to three Final Fours, from 2006-2008.

11. Karl Dorrell, however, proved to be a very mediocre football coach. UCLA finished3rd, 4th or 5th in each of his five seasons as head coach, in stark contrast to USC’shistoric run under Pete Carroll across town.

12. Guerrero waited five years to fire Dorrell. [Following the firing, Dorrell wouldreturn to being an NFL position coach. He has not been a public candidate for anyhead coaching jobs at the college, or any other level, since then.] Guerrero embarked on another search, engaging in pseudo-public courtships of Oregon’s Mike Bellottiand Boise State’s Chris Peterson, but was turned down by both. Guerrero thenpivoted to another former UCLA player from the 1980s, Rick Neuheisel. Neuheiselhad been a college head coach twice before, at Colorado and Washington, but bothprograms got steadily worse under his leadership, and he was dismissed for agambling scandal by UW. Five years later, he was an NFL position coach.

13. Neuheisel’s tenure quickly became a disaster. He lost his second game, 59-0, toBYU. Over his four seasons, Neuheisel proved to be the worst coach, statistically,in the history of the university.

14. Meanwhile, Guerrero was overseeing the long-overdue renovation of PauleyPavilion, which had seen much glorious history but for all its successful teams was autilitarian, fairly charmless concrete box; it had served its purpose but badly neededto be brought into the modern age. In the previous decade, the Boston Celtics leftthe venerable Boston Garden for a new arena, the LA Lakers did likewise and



vacated the Forum for a new arena, and even the New York Yankees had bid adieuto Yankee Stadium for new digs. UCLA’s plan for its outdated arena: encase it inglass for $140 million.

15. The project was beset by controversy. First, there was a change of architects. Then,when one of the lead fundraisers, Richard Bergman, raised concerns about thedirection Guerrero was taking, and had famed architect Frank Gehry weigh in on the

issue, Guerrero dismissed Bergman.16. During this time, another UCLA branding opportunity took place. In the Spring of2010, UCLA’s apparel deal with Adidas was expiring. As soon as an exclusivenegotiating window passed, Guerrero would be free to speak with industry leaderNike and up-and-coming Under Armour, soliciting bids and seeing what those twohad to offer. With less than 24 hours to go until he could officially speak to Nikeand Under Armour, Guerrero announced UCLA was staying with Adidas for a newsix-year deal. There was no meaningful public explanation why he chose to staywith the relatively unpopular Adidas brand, nor why he didn’t even listen to Nike or Under Armour.

17. Back to basketball, where things had started to deteriorate. Only one season

removed from its last Final Four berth, UCLA cratered to a losing season in 2010, itsthird since Guerrero took over the athletic department. There was brief uptick in2011, but Howland’s Bruins only finished 23-10 and won a first-round game in theNCAA Tournament.

18. Soon after that distraction, the UCLA fan committee realized that Guerreroplanned, in the renovated Pauley Pavilion, to move UCLA’s student section from its choice sideline seats to much-less-desirable seats behind one basket. He cited anobscure online questionnaire that said students would prefer to sit together as a biggroup. After an uproar ensued online, and social media campaigns blossomed inprotest, Guerrero reversed course in a carefully worded press release, apparentlyneeding a “survey” to tell him that UCLA students—in keeping with every sports

fan in the history of time—actually wanted to keep their good seats and not beremoved to crappier ones.

19. However, that mild embarrassment would be easily eclipsed months later thefootball team took the field. Neuheisel’s fourth season ended with a humiliating 50-0 loss to USC. Guerrero fired Neuheisel in the next couple of days, but strangely letNeuheisel coach in the inaugural Pac-12 title game, which 6-6 UCLA was sent to as a replacement for USC, which was on NCAA probation. If UCLA had upsetOregon, it would have set up an unprecedented situation of a team having to carryout the firing of the coach who had just gotten his team to the Rose Bowl, deservedor not. Not to worry—UCLA lost again.

20. Guerrero then, after inquiries again to Boise State’s Peterson, ultimately hired JimMora. Let’s call this Good Decision 2.

21. However, basketball was going south again. Immediately after firing Neuheisel,Guerrero had to deal with Howland’s 2011-2012 squad, which finished sixth in thePac-12 and missed the tournament yet again. Compounding the obvious on-courtdysfunction, Sports Illustrated published a lengthy investigative article titled, “NotThe UCLA Way” that probed at the roots of the ongoing malaise that had enveloped Howland’s program. This article, unparalleled in UCLA history, detailed atroubling off-court culture that mirrored and partially explained the on-courtproblems. The article was replete with details of drug use, violence amongst the



players, with chief bully Reeves Nelson intentionally injuring teammates, and evenstomping on the chest of John Wooden’s great-grandson, walkon Tyler Trapani,after he fell on the court during a practice. Many Bruin fans were understandableaghast.

22. Guerrero’s response? No action against Howland. In fact, his public commentswere this: “I like the path we're going on. We're talking about a few isolated

incidents. We're not talking about the entire program…. This is a bump in the road.”It was noted that UCLA was poised to finish signing a prized basketball recruitingclass and that renovated Pauley Pavilion was opening in a matter of months, not tomention that dismissing Howland would have marked the second time in Guerrero’s tenure that he’d fired his basketball and football coach in the same season.

23. So he did nothing—until months later when UCLA christened New Pauley by being taken to overtime by UC Irvine and then losing to Cal Poly Pomona. (Both UCIand Cal Poly ended up losing 16 games that season, by the way.) Apparently, thatwas enough failure for Guerrero to decide that barring a miracle Howland would befired at season’s end. It was an open secret all season, much like Lavin’s final season. But UCLA actually beat Arizona three times and won the Pac-12 regular season

title. The Bruins were dispatched in the opening round of the NCAA tournament,however, and Guerrero sent Howland packing.

24. All season, rumors of high-profile coaching candidates swirled, chiefly Brad Stevens, Rick Pitino, and Billy Donovan. Possibly Shaka Smart. Ultimately, only Stevenswas interviewed and he said no thanks. Then, in a bizarre plot twist that preciselyzero people saw coming, Guerrero pivoted to Steve Alford, the New Mexico coachwhose third-seeded Lobos had just been upset by 14-seed Harvard (clearly, the CalPoly of the East!) Days earlier, Alford had actually signed a 10-year contractextension to stay at New Mexico, but the contract didn’t go into effect until April1st. Guerrero, upon learning that technically Alford’s new contract wouldn’tofficially take effect for a few more days, quickly hired him. Alford said UCLA’s

interest in him “was out of left field” and that the Bruins “weren’t even in thepicture” a few days earlier.

25. Rumors that the brilliant Gregg Marshall, the coach of Wichita State, would beinterested in the UCLA job—but obviously couldn’t speak yet speak to UCLA untilafter the season (his team was in the midst of a historic run to the Final Four) —made the decision even more confounding to Bruin fans.

26. Things quickly went from confounding to concerning, when Guerrero introducedAlford at the introductory press conference as “the perfect fit for UCLA,” anddescribing him as a man of “dignity and class.” Both Guerrero and Alford were then immediately caught off guard when reporters began questioning Alford about hisdisgraceful handling of a sexual assault committed by one of his players at Iowa,Pierre Pierce, in 2002. Guerrero appeared blindsided, despite the information beingavailable by anyone who knew how to type the words “Steve Alford” into googleand click on the many articles outlining his boorish behavior in the aftermath of that sexual assault. Alford’s stumbling defense was worse, saying he did everything hewas asked to do by Iowa officials (untrue), and that when he staunchly defended hisplayer’s innocence (implying that the victim of this rape was lying, by the way), that “nothing was proven at that point.” That is also untrue, as his player wasnegotiating a guilty plea deal and Alford knew this at that time.

27. In the aftermath, scores of UCLA faculty, fans and even former players questioned



the hire. For example, former Wooden player Andy Hill, a member of threenational title teams under the Wizard, wrote this in an April 4 email to a UCLA vice chancellor: “If Dan asked Steve about the Pierre Pierce situation in his interviewand got the answer he gave Tuesday then why did we hire him? If Dan didn’t askhim, why is Dan still our Athletic Director?”

28. Literally, that very day, UCLA announced that Guerrero, far from being in jeopardy

for his job performance, had his contract extended by seven years. He was alreadythe highest paid athletic director at a Pac-12 public school, making more than$750,000 per year. It was probably the strangest timing and decision making I canremember as a UCLA fan, given that many Bruin fans were questioning if Guerreroshould be retained at all, if not outright clamoring for his dismissal.

29. But if Guerrero hoped that questions about Alford would die down, instead theykept surfacing. His assistant coaching staff was, charitably speaking, unremarkable.His lead assistant was a high school coach in Indiana. And Alford, though ostensiblyrecruiting three high school senior point guards from the West—Jordan McLaughlin(now at USC), Josh Perkins (Gonzaga), and Robert Cartwright (Stanford)—ultimately signed none of them, all the while saying his son Bryce Alford was going

to play point guard for UCLA and had was one “of the best high school players inthe country.”

30. That summer, it came out that UCLA had tied itself to Alford to the tune of a $10.4million dollar buyout, which literally made no sense to anyone outside of SteveAlford and his immediate family. Fans, commentators, were stunned, realizing thatGuerrero had painted UCLA into a corner. One national writer, CBS’s GarryParrish, called it “idiotic for UCLA,” wondering like most people, “Where wouldAlford go anyway?”

31. Alford’s lucky streak continued, though, as he inherited a roster laden with threefirst-round NBA draft picks (Kyle Anderson, Jordan Adams, and Zach Lavine), butparlayed that into an unremarkable second in the Pac-12 (three games behind

Arizona). The Bruins did win the Pac-12 conference title, and got a very fortunatedraw, facing a 13 seed and a 12 seed, to advance to the Sweet 16. Troubling, though,was a report that Alford took offense midway through the season when the uber-athletic Lavine informed Alford of his intention to turn pro after the season. Thiswas the norm in college basketball, but was somehow an affront to Alford. Lavine’srole in the team did seem to diminish as the season wore on.

32. After that mixed bag of a first season, Guerrero for some reason doubled down onAlford’s buyout, extending it another year, further limiting UCLA’s future optionsin deciding who it wanted to coach its storied basketball team.

33. Alford’s second season was mediocre. The Bruins frankly did not not deserve anNCAA tournament berth, but got one anyway, squeaking by SMU on a strangegoaltending call and getting to play a 14 seed to make another Sweet 16. On therational side, though, I don’t believe Alford’s buyout was extended in the offseason.

34. That brings us to this year, Alford’s third, which was an outright disaster. Alford’steams have performed worse in each of his three seasons, going from 28 to 22 andnow 15 wins. The recently concluded season was maybe the most dispiriting inmemory for UCLA fans, as the Bruin players clearly quit playing hard in losing sixof their final seven games. Besides the downward arc in performance and effort,that only consistent thing about Alford’s teams is the nearly unlimited opportunities he affords his son, Bryce. As of this writing, Bryce Alford is on pace to finish next



season as the all-time UCLA leader in minutes played, and takes more shots pergame than any guard at UCLA, ever.

35. As the season drew to a close, disgust mounted. An online petition (with 1500+signatures attached) and social media campaign, RestoreUCLAHoops, urgedGuerrero to make a change. After a few days of silence, this was met with a bland,form letter email response from Guerrero that explained, “Progress is not a straight

line.” This made most fans more upset than if he’d not responded at all.36. And then came Wednesday’s surrender against USC. It appeared a tipping point for many Bruins fans and donors was reached. Anger was palpable. BRO publisherTracy Pierson wrote that he had never seen a UCLA coach so reviled, nor its fanbase so united in pushing for change.

37. Four days later, nothing had changed and Pierson reported that Guerrero plans tobring Alford back next season.

So you are a UCLA fan. It is 2016.

If you came of age in 1960s, were fortunate enough to witness the John Wooden Era, and

the football success of the 1960’s, and it’s probably utterly unfathomable how things havecome to this point.

If you came of age in the 1980s, you probably can’t believe that the era of Walt Hazzard, Jim Harrick and Steve Lavin are officially The Good Old Days, and are hoping that Moracan somehow recapture his first season mojo before he bolts out of Westwood in a huff.

If you came of age in the early 2000s, you don’t know anything other than Dan Guerrero’sUCLA. The Final Four years of Arron Afflalo, Russell Westbrook and Kevin Love weregood, but at this point seem like an oasis in the desert. Football has mostly been a disaster, though Mora beating USC was fun. But honestly, it’s pretty reasonable to ask, given theabove, how much emotional energy you even want to invest in UCLA.

And if you’re a kid, who is coming of age now, and is in the process of forming his or hersporting attachments, after all this, I have to ask a painful question.

Why would you even pick UCLA at all?


Date: Friday, March 4, 2016 7:45 AMTo: <[email protected]>



Dear Sirs…

I grew up on UCLA lore. In fact, I was born to it. Both of my parents went to UCLA, andwere there for the Wooden years. My mother was a tutor to Walton and his gang. My father



hid from the Black Panthers in Royce when they invaded the campus. They lived and breathed John Wooden, and taught me everything I needed to know about how to get into UCLAmyself. In fact, the common joke is that I was bred to go there.

Some of my earliest memories are of watching Bruin basketball. I remember seeing Reggiefly. I cheered for what we called the ‘5 Ms’—Tracy Murray, Mitch Butler, Derrick Martin,Gerald Madkins, Don Maclean. I was pacing outside of my house, listening to my dad andsisters scream, when Tyus made his layup against Minnesota. And in the end, when it camedown to choosing a college, I went to UCLA for the academics, yes, but because UCLA basketball ran through my blood like oxygen.

I got there a year after the national championship and was there during the fall into the Lavinyears. I graduated in 2000 and suffered through those embarrassing years of no basketballidentity. I was ecstatic when Howland came on board, and I supported him — and his hard-nosed style — up until the end. I met him several times, and really liked him personally, aswell as his style and passion for UCLA. When Steve Alford arrived, I was disappointed, butwanted to give him the benefit of the doubt. Maybe the AD had seen something no one elseknew. Maybe he really was the one to bring the program back up. We have all, however, seen

that this is not the case. I don’t know what’s going on behind the scenes, and I don’t knowwhat the motivations or political agendas are. I don’t know how we got to this point.

What I do know is that I’ve never been so embarrassed to be a UCLA basketball fan. I’venever intentionally ignored my TV when there’s a game on. I’ve NEVER been able to say Idon’t care about any of the players on the team. Not even during the Lavin years was I sodisillusioned with our team and what it was doing to our lofty history. I can say without adoubt that I’ll be withholding any and all support — financial and otherwise — until this problem within the program is fixed. I absolutely cannot condone contributing to the downfallof our program, or the man — men — who are allowing our tradition to be flushed away likethis. Please, for the love of all that is UCLA, fix the problem. Fire Steve Alford and find us a

coach worthy of those four letters.


______________________________________________


[email protected] www.glasshousepress.com

____________________________________________

Doc doesn't believe that Dresden survived his escape. He thinks we're safe, now that Dresdenhas disappeared.

But I know differently. I know what I saw when he escaped, and the stone made sure Iunderstood what it meant. Now I have to find him. No matter how much Doc tries to convinceme otherwise, the stones don't lie. Dresden is still out there, somewhere. And I have to stophim, before he does anything else to damage history.



Because the world won't be safe until I do.

Follow Jason Evans and his friends on their newest quest to savethe world in A Rebel's Stone by bestselling author PT McHugh,coming in spring, 2016. This time, they're not all coming home.



From: Jon Cohen

To: Chancellor Gene D. Block ; Guerrero, Dan

Cc: Rebholz, Joshua

Subject: On this Selection Sunday


Let's remember this 13-15 season where our team looked lost at times and straight up -

uninterested in the outcome.

And let us remember that our crosstown rival will be in the tournament having beaten UCLA three straight times. Clearly a shift in the city in terms of style and play. They play hard.

But sure, Steve Alford deserved another year. Looking forward to more attrition at the expense of Bryce Alford becoming the all time leader in minutes.

It's a travesty and it's a sad state of leadership in Westwood.

Sorry Josh for having to be associated with these jokers.

Wins may improve next year, but the damage is done.




To: Guerrero, Dan

Cc: Chancellor Gene D. Block

Subject: UCLA GETS A #2 SEED

Date: Sunday, March 13, 2016 2:12:01 PM

IN MY DREAMS! Because of Alford, we do not get to enjoy March Madness. Sickening.

Sent from Mail on Android





Subject: What a sad day the NCAA selection show and Alford is still out coach


Dear Sirs,

Understand we are not going to stop until Alford is removed. We will boycott, hit the high waves, and social media. Stop the nepotism and wasting of talent. The student athletes and the fans deserve better.

Sent from my iPhone



From: Larry Layne

To: Rebholz, Joshua; Swearingen, Taylor; Smith, Brian; Guerrero, Dan

Cc: Larry Layne

Subject: UCLA Men"s BB past & future


Gentlemen,

Josh thanks for your encouraging Text but ..............

That totally embarrassing lack of effort in the PAC 12

really put a finish to one of the most frustrating seasons ever !

Where was the pride ?

Coach Alford must have a hard time sleeping, trying to figure outa way to get the athletes to play defense !

Unfortunately -this years team seemed to be totally Lacking a Few KEY LEADERS- who would not accept less then the max Effort and Commitment !

I think it was a extremely bad luck coincidence to have so many greatBB Players, but no one or two Stand Up Leaders to take Charge ! That's a pretty rare thing ......

Don't know where that leadership will emerge from next year ?

Hopefully Football can erase the bad memories !

Larry

And am Looking Forward to Next Basketball Season !and a LONG run into the Big Dance !--

Larry Layne

Cell:Mail & Office: Nova Development Co.,14800 Rinaldi St., Mission Hills, CA 91345Home: 5111 Ocean Front Walk, #1, Marina del Rey, CA 90292



From: Andrew Ansoorian


Subject: Hubris or Humility?

Date: Monday, March 14, 2016 6:18:24 AM

According to the UCLA's own mission statement, "It is the objective of UCLA Athletics to

compete in as many sports as possible at the national level."

The basketball program has been UNRANKED 46 weeks out of 57 possible weeks under CSA's leadership...using this metric, that's an 80%+ FAILURE rate...is that considered alignment with the Department's stated mission?

Hubris is a toxic punchbowl that produces unbridled perilous confidence...it's time to time shift to the healing powers of humility.

"See the genius in every student and teach to set that genius free" Adapted from Michelangelo

Andrew Ansoorian, SPHR Executive Director of Human ResourcesHarrisonburg City Public Schools

Cell #[email protected]@HCPSCheck us out on LinkedIn....HCPSonLinkedIn



From: Jace Outlaw


Subject: Action Required Now to Restore UCLA Men"s Basketball


Gentlemen -

This is now the third letter that I have sent your office. Curiously, I have not received a

response from any of you.

Let's start with a few stats (thanks to BruinReportOnline):

Steve Alford, after three years, has a winning percentage of 61.9%. To put that

in context, it's the lowest total figure since Wilbur Johns (John Wooden's

predecessor in the 1940s) and also the lowest first-three-years percentage

since Johns. Even Walt Hazzard, widely regarded as the worst modern-era

UCLA coach, won 62% of his games overall and won 64.9% of his games his

first three years. Steve Lavin, for more context, won 65% of his games at

UCLA, and 72% of his games his first three years.

These numbers tell the tale of a program that is failing miserably. It is up to you to make

the change needed to save it. Your office is relied upon to make the tough decisions

necessary to preserve and promote the best interest of the program. Please do your job

and dismiss Steve Alford now, not later.

Thank you for time and consideration.

Respectfully,

Jace Outlaw



From: CM

To: Guerrero, Dan

Cc: Rebholz, Joshua

Subject: Basketball Season Tickets and WAF Donation


Dan,

Since my last email did not elicit even a form response, let me speak more plainly. I will not be renewing my current basketball season tickets and reinstating my WAF membership at the Bruin Legends level for 2016-17 - much less stepping up to the Director's Circle as I had been contemplating - until I hear a logical rationale from you as to why Steve Alford will remain as head coach next year, or Steve Alford is replaced.

This is why i am troubled:

- 28, 22, 15. We have won progressively fewer games under Steve Alford.

- UCLA has NOT been ranked in the AP Top 25 for 46 of the 57 weeks the team has been coached by Steve Alford. Our signature basketball program has been ranked in the AP Top 25 less than 20% of the time under Steve Alford. This despite having 5 players drafted in the NBA and having 4 McDonalds All-Americans on the roster this year. The talent cupboard was not left bare for Steve Alford, and this year's team was largely comprised of his recruits.

- The Pac-12 is sending 8 teams to the NCAA and NIT tournaments this year. And UCLA is not among those teams. That is horrendously embarrassing.

Please help me understand why this is acceptable, especially when you have a track record of replacing revenue sport head coaches who have delivered better results in their final seasons.

On Mar 10, 2016, at 1:41 PM, Chris M <christopher.mukai@ > wrote:

Dear Dan,I am not one of those fans/alumni that like to complain about things without also trying to do my part. I have made "name-on-the-wall" donations for both the Pauley renovation and the Wasserman Center and maintain Bruin Legends status in WAF. I have picked-up my financial support of UCLA Athletics ever since I felt bold and much-needed steps were being taken to improve our facilities, and

real efforts were being taken by the Athletic Department to bring us into modern times to compete with the best. I urge others to do the same every chance I get, and I will continue to do so because resources are critical for our school to be competitive and successful in this day and age.But, for the first time in nearly 20 years as a UCLA basketball season ticket holder, I find myself leaning toward dropping my season tickets for next year. This has always been an automatic for me. But this past year, I found myself selling my tickets and perhaps missing more games than I have for the past 15 years combined. I used to rearrange my work and business travel schedules and even my boys' sporting and extra-curricular events just to make sure I never



missed a game. Heck, I even caught all the games in the sports arena. But I now find myself looking for excuses not to attend and failing to even set the DVR to record games I miss. And, thankfully, I missed last night's embarrassment too.Our basketball team just lost to USC 3 times this year, with its worst record since John Wooden arrived in Westwood. With a roster full of McDonalds' All-Americans, we beat teams like Kentucky, Arizona and Gonzaga, but have to take solace in moral victories in close loses at home to teams like Monmouth and

Oregon State. We've had progressively worse records over the past three years and are going in the wrong direction right now. I know we have a strong recruiting class coming in, but it's not like we don't already have enough talent to be amongst the leaders in the conference.We can be so much better than this, Dan.Under your leadership - and the efforts of Josh and Sarah and the Development team - I think the Athletic Department has accomplished some remarkable things. To run a balanced budget in these times, increase coaching salaries to very competitive market levels, and still find ways to raise funds for the Pauley Renovation and Wasserman & Ostin Centers, is beyond commendable. Especially while our brethren in Berkeley saddle the State and Regents with the

Memorial Stadium disaster, and many other athletic programs around the country rely on heavy subsidies from their parent institutions.But if there were ever a time to cash all the chits and institutional currency you've accumulated and go all-in for a new basketball coach to replace Steve Alford, now is the time to do it. If it's too hard to keep going back to the donor well for buyout funds, I hope you can consider squeezing the other sports' budgets, negotiating a front-loaded new apparel contract...whatever it takes to bring in a coach that can instill a foundation of fundamentals, toughness, pride, accountability and tactical/strategic acumen. Basically, a coach that can help make UCLA basketball great again. Unfortunately, nothing he has done at UCLA suggests that Steve Alford is that guy.

I normally support the notion that it's the right thing to give a coach ample time to install his players and put his own stamp on a program. I felt giving Coach Howland, Neuheisal and even Dorrell another year was the right thing to do, despite all the naysayers. But those coaches were engaged with the UCLA community and fans. They cared about UCLA. It doesn't seem like Steve Alford even wants to be here. Sympathy for Steve Alford should not play a role in this decision. This is about UCLA, not Steve Alford.We can do so much better.Chris MukaiUCLA '91



From: Jay Chung

To: Guerrero, Dan; Rebholz, Joshua; Alford, Steve

Subject: UCLA basketball rankings -- this is the Coach with the $10mm buyout


Under Coach Steve Alford, UCLA has been unranked in the AP poll 46 of 57 weeks or 80.7% of the time. UCLA's highest ranking under Coach Alford was 18. UCLA's longest stretch of

being ranked in the AP poll was for five consecutive weeks - Coach Alford's first five weeks. Since then, UCLA has not once been ranked in consecutive weeks.

2013-14 season: UCLA was unranked in the AP poll 12 of 20 weeks or 60% of the time. UCLA's highest ranking was 18. This UCLA team had three first round draft picks playing on it.

Preseason: 22Week 2: 24Week 3: 22Week 4: 19

Week 5: 18Week 6: Not RankedWeek 7: Not RankedWeek 8: Not RankedWeek 9: Not RankedWeek 10: Not RankedWeek 11: 25Week 12: Not RankedWeek 13: Not RankedWeek 14: Not RankedWeek 15: Not RankedWeek 16: 23

Week 17: Not RankedWeek 18: Not RankedWeek 19: Not RankedPostseason: 20

2014-15 season: UCLA was unranked in the AP poll 18 of 19 weeks or 94.73% of the time. UCLA's highest ranking was 22.

Preseason: Not Ranked

Week 2: Not RankedWeek 3: 22Week 4: Not RankedWeek 5: Not RankedWeek 6: Not RankedWeek 7: Not RankedWeek 8: Not RankedWeek 9: Not RankedWeek 10: Not Ranked



Week 11: Not RankedWeek 12: Not RankedWeek 13: Not RankedWeek 14: Not RankedWeek 15: Not RankedWeek 16: Not RankedWeek 17: Not Ranked

Week 18: Not RankedPostseason: Not Ranked


Preseason: Not RankedWeek 2: Not RankedWeek 3: Not Ranked

Week 4: Not RankedWeek 5: Not RankedWeek 6: 22Week 7: Not RankedWeek 8: 25Week 9: Not RankedWeek 10: Not RankedWeek 11: Not RankedWeek 12: Not RankedWeek 13: Not RankedWeek 14: Not Ranked

Week 15: Not RankedWeek 16: Not RankedWeek 17: Not RankedWeek 18: Not Ranked



From: Jeffrey Hoover

To: Guerrero, Dan

Cc: Rebholz, Joshua

Subject: Disgraceful


Dear Mr. Guerrero,

I have sent you messages in the past and even here recently regarding the situation at hand with the men's basketball

program. It is obvious you have no intentions of making UCLA an elite program like it should be. You are single-

handedly destroying what so many UCLA Bruin fans have admired and cherished over many years.

Looking at numbers, it is amazing that you still have a job. The football team and men's basketball team, since

you're hiring, has been pitiful. Most years they are unranked at the end of the season and play horribly throughout.

It is so frustrating to even see you in videos receiving awards for other team's programs or when new additions are

included to UCLA grounds.

You come off as a lazy bureaucrat who is only caring about his paycheck when he retires. Do UCLA a favor and

leave soon! We deserve much better. And having an athletic director who doesn't allow for damages to take place to make a program irrelevant is a must. You clearly are not that person.

It's amazing that you are able to keep your job. If any other person, in any occupation, lead his coworkers the way

you do, he would never work at that job again.

What a disgrace!

Sincerely,

Jeffrey Hoover - UCLA Fan



From: Alan Cox


Subject: Where is the "02 Dan Guerrero?


Hello Gentlemen,

Today is week 58 of the Steve Alford era.

In 46 of the previous 57 weeks of his tenure, UCLA has been unranked and irrelevant in the national picture. UCLA

fans are boiling with indignation over what it's proud program has become.

So the question is: Why is Steve Alford still the coach?

This goes beyond mere frustration, disappointment, or even anger at the humiliating loss to USC last Wednesday

where both players and coaches quit.

No, this is outrageous indignation towards the nepotistic operation that Steve Alford brought to UCLA in 2013

(which was rubber stamped without much thought) and brought steady but swift decline to the nation's premier basketball tradition.

For my part, I will no longer purchase UCLA apparel, tickets, or or anything else UCLA-related for myself or my

wife and two young daughters unless Steve Alford is removed as head coach at UCLA.

Lest you think I'm being just a harsh, angry fan, I have a quote for you (from NY Times):

"I believe that in order to revitalize our program and move it forward, a change of leadership is required. The

circumstances over the past four years, both on and off the field, created an environment that, in my opinion,

hindered long-term success.' "

This was you, Dan, in December 2002 after you let Bob Toledo go after a 7-5 season.

THIS is the Dan Guerrero that UCLA fans need today to end this embarrassment of its basketball program.

I'm hopeful that we see the 2002 Dan Guerrero step into action when it is needed most, like it did back then.

Respectfully,

Alan Cox

Sent from my iPhone



From: Mike

To: Guerrero, Dan; Chancellor Gene D. Block

Subject: Dan Guerrero"s corruption


Intentionally signing a buyout date of April 30th with the current "coach" (what school waits 7 weeks to fire a

coach) so he doesn't have to make a coaching, was he compensated in any way by the agent or Alford? Guerrero is a corrupt bureaucrat who needs be investigated, Mr. Block.

Sent from my iPhone



From: Alice Tsuyuki

To: Guerrero, Dan




Dear Mr. Guerrero,

I am a UCLA alumna, WAF member, and former longtime season ticket holder who has spent

more than 40 years as a passionate UCLA basketball fan. I gave up my season tickets last year

after watching the product on the court degrade and become a disgrace to the four letters on

the front of the jersey. I will give up my WAF membership this year if Steve Alford is retained

as head coach. His disgusting use of his position to showcase his son at the expense of the

other players and the entire program is inexcusable. I will not attend another game, nor will I

give any money to UCLA until Steve Alford has been relieved of his duties as coach.

The fact that there is a great recruiting class coming next year will not change anything. Alford does not teach defense or fundamentals, so all of that talent will just be wasted. What a

shame.

Please do the right thing for the UCLA program and dismiss Alford now.

Thank you,

Alice Tsuyuki



From: Mike

To: Guerrero, Dan; Chancellor Gene D. Block

Subject: Dan Guerrero is an absentee AD


Listen to the previous football coach describe Dan Guerrero....3:15 Mark of sound

https://m.soundcloud.com/siriusxmcollege/rick-neuheisel-ucla-was-last-in-penalties-when-mora-took-over

Sent from my iPhone



From: LoDuca, Paul

To: Block, Gene


Subject: Urgent: UCLA Basketball


Chancellor Block:

Yesterday was Selection Sunday — a day that used to be circled on the calendars of UCLA

Basketball fans. Not so anymore. Bruin Basketball is not relevant under Steve Alford. We

were not invited to the NCAA Tournament. We were not invited to the NIT. UCLA was not

ranked among the top 100 programs in the country. The illustrate just how far the program

has fallen, look at these statistics:

Under Coach Steve Alford, UCLA has been unranked in the AP poll 46 of 57 weeks or 80.7% of the time. UCLA's highest ranking under Coach Alford was 18. UCLA's longest stretch of being ranked in the AP poll was for five consecutive weeks - Coach Alford's first five weeks (with Coach Howland’s players). Since then, UCLA has not once been ranked

in consecutive weeks.

•

2013-14 season: UCLA was unranked in the AP poll 12 of 20 weeks or 60% of the time. UCLA's highest ranking was 18. This UCLA team had three first round draft picks playing on it.

• 2014-15 season: UCLA was unranked in the AP poll 18 of 19 weeks or 94.73% of the time. UCLA's highest ranking was 22.

•


If the UCLA Anderson School of Management had a similar 3 year trend under its Dean —

wouldn’t that individual be replaced? What if that Dean’s stewardship was so poor that

enrollment dropped to 50% of capacity? What if that Dean had hired his modestly qualified son to a prominent role at the school and as a result there was clear division on the

faculty? My sense is that you would act quickly and would bring in a new Dean to correct

the situation. In other words, you would lead.

At UCLA, mediocrity should be unacceptable. At UCLA, nepotism should be

unacceptable. Chancellor Block you much urge Dan Guerrero to lead or replace him with

someone who will.

Thank you.

Paul LoDuca

Paul LoDuca

Financial Advisor The Linzmeier Group

Morgan Stanley Wealth Management

1901 Main Street | 7th Floor | Irvine, CA 92614



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From: Aaron Weinberg

To: Guerrero, Dan

Subject: UCLA Basketball and falling fan/alumni support


Dear Dan Guerrero,

I am writing as a very troubled and concerned UCLA fan and alumnus.

Our basketball program is headed in the wrong direction under the

current coach.

I used to be the biggest UCLA basketball fan and I would organize my

busy schedule around watching UCLA games live in person. Now I can

barely stomach recording them on Tevo. I used to be a regular season

ticket holder but the quality of basketball has become so poor over

the last few years that I have given up my season tickets and I know

many who have done or intend to do the same. As you are well aware,

the once proud and storied program that the great Coach Wooden built

is in shambles and Pauley pavilion looks like a ghost town on game

day.

Steve Alford is not the right coach for multiple reasons:

1) The quality of basketball is poor with no defense and poorly

executed offensive sets

2) The players are not developing and improving the way they should

under a coach (I.e. Noah Allen, Tony Parker, Prince Ali and last year

Zack Lavine who required the NBA coaching to see his true potential

etc) they display poor fundamentals and organization.

3) Most coaches hit their stride during their 3rd year in a program

when they have their own recruits and have had time to implement their

system. In Alford's case this was one the worst years in UCLA

basketball history and a complete embarrassment. Eevery year that

Alford has been coach, we have had a worse league and overall record.

4) The two sweet 16s are overstated in your publicity information.When Alford came on as coach, the cupboard was not bare as he was

gifted many of the remaining pieces of Howlands #1 recruiting class. A

sweet 16 his first year should have been the minimum expectation given

the talent. The second sweet 16 was a bit misleading since UCLAs path

was made easier due to higher ranked teams being upset before we could

face them.

5) Alford's nepotism and insistence on making his son the centerpiece

of the team has cost UCLA better recruits who chose other schools and

also made existing players leave earlier than planned (I.e zac lavine

and maybe prince Ali will be next) Bryce Alford could be a role

player and spot up shooter but he does not have the talent to be the

go to player and face of UCLA basketball.

6) No unproven coach deserves ridiculous contract security such as a

10 year contract with a $10 million dollar buyout. Alford's track

record at Iowa and New Mexico hardly merit this type of job security

at one of the most storied programs in history. A person’s track

record is important in predicting ones future success and Alford does

not have the stats to back it up. Very few coaches deserve such an

inflated contract and those being the likes of coach K, Bill Self, or

Tom Izzo but again these are PROVEN coaches. Alford should have had a

4-5 year contract with a condition that if he proves himself worthy,

only then can he be granted a bigger contract.



7) UCLA fans are often criticized by the media for having too high

expectations. I don't find this true. We do not expect to be #1 every

year but given our history, and the fact that we are in the heart of

LA, have a beautiful campus, big media market, and excellent academics

we should always have top recruiting classes and be competitive with

the Dukes, UNCs, Kentuckys, and Michigan states of the world, year in

and year out.

8) I don't buy the excuse that Alford has a great recruiting class

coming in so we should retain him. The man has had talent every year he has been here and has failed to fully develop it and produce an

acceptable product on the court! We have become worse every single

year. We will always get good recruits and any future coach hired

should be able to land top players because after all this is UCLA.

Every year we wait for change is another year where we continue to

destroy Coach Wooden's legacy.

My friends and I, who are all passionate alumni and care greatly about

UCLA, are willing to help in any way we can. Maybe an alumni/fan

committee should be established to allow the athletic department to be

in touch with the pulse of the fan base on this as well as other

issues. This would reduce anger and alienation amongst the fans

because right now most fans feel as if they are not heard or

understood by the department (just see all the fan message boards

circulating on the web). This sentiment is risky and threatens to

destroy future support.

It saddens me greatly to see the state of UCLA bball. It is time to

right the wrong and make a coaching change. This hire was a risky,

costly, and failed experiment that isn't working and will not work.

The UCLA fan base is angry as evidenced by the lack of ticket sales

and petitions circulating on the web. The university will continue to

lose revenue and be a basketball embarrassment until a coaching change

is made. A coaching change will be made it is just a question about

how long we will have to wait. Why delay the inevitable any longer.Please make a change now or else risk UCLA falling into an

irreversible and irrelevant basketball abyss.

Sincerely

Aaron S. Weinberg, MD

UCLA Alumnus, Class of 2005

aaronsweinberg@



From: John Galloway

To: Chancellor Gene D. Block ; Block, Gene


Subject: UCLA AD not Self-Aware - Must Be Removed


Dear Chancellor Block:

My wife and I are Wooden Athletic Fund donors. We’ve been season seat holders at the

Rose Bowl since 1992. Please consider our challenge to you to expedite Dan Guerrero’s

removal as UCLA Athletic Director. The incompetent mishandling of our storied basketball

program recently is perhaps the last straw I – and other fellow donors – can take. It’s

impossible to support what he has put on the table for long-time UCLA advocates.

Whatever success garnered by UCLA athletics has – for the most part - been done despite

him. All one needs to do is imagine what UCLA could accomplish with a young, market-

savvy individual at the helm instead of our tired bureaucrat clocking in and out every day.

The time to act is now. The Steve Alford fiasco - of which Dan Guerrero is personally

responsible for - has produced a groundswell of detractors that will not settle until our

demands are heard and changes are made.

Regards,

John G. Galloway

Director – Information Technology Services

Verbum Dei High School

11100 S. Central Ave.

Los Angeles, CA

(323) 564-6651 ext. 6800

www.verbumdei.us



From: Jason Ames




I'm writing to reiterate my extreme disappointment with UCLA Basketball and head coach Steve Alford. UCLA basketball has been one of my great passions as far back as I can

remember. The college basketball season used to be a special time and the tournament was maybe the most exciting, anticipated sporting event of the year for me. However, since the hiring of Coach Alford my passion has continued to wain and after the blow out loss to USC it has never been lower and not even a highly ranked recruiting class can make me excited about the upcoming season. UCLA basketball is clearly on a downward trend and the only logical course of action is to fire Coach Alford and bring in a coach that can place UCLA back among the elite programs in the country.

If this change happens I can promise that I wil l be fir st in li ne to buy season tickets for next season but until that point I honestly have no reason why I should continue to support a program that is so obviously doesn't care about the quality of its product.

I hope that you will make the right decision.

thank you,Jason Ames



From: Raj Patel


Subject: Not another penny for UCLA


Until you fire that piece of garbage, Steve Alford. Disgraceful on so many levels.

--Sent from Mobile



From: Drake Hebert

To: Guerrero, Dan


Subject: Please Relieve Steve Alford of his coaching duties


Dear Dan Guerrero,

I am a UCLA alum class of 2011. I was lucky enough to catch the final year of Ben Howland's consecutive final fours, and watched that team defeat Stanford and the Lopez brothers at Staples Center for the Pac-10 championship. Since then, through the rest of my undergraduate years and afterwards, the basketball program has struggled and failed to reach that level of success. Steve Alford has not come close to approaching Howlend's success. I think the most damning counterargument to Alford's 2 sweet 16s, is the fact that over his 3 years, UCLA basketball has been unranked 46 out of a possible 57 weeks with a highest ranking of 18. This I believe is not good enough for the storied UCLA basketball program, and I urge you to consider finding a new coach that will teach defense, play the best players, return the fans to Pauley Pavilion, and make UCLA proud of its mens basketball team once again.

Thanks,

Drake HebertC/O 2011

--Drake HebertEnvironmental SpecialistInfrastructure Engineering CorporationMaster of Environmental Science and ManagementBren School of Environmental Science & Management, Class of 2014

Ph:



From: Michael Kvyat

To: Guerrero, Dan


Subject: Decision to Retain Steve Alford


Dear Mr. Guerrero,

I have a recently heard that you intend to retain Steve Alford as Head Coach of UCLA basketball. Please take this letter as my objection to such a retention.

I am UCLA alumni class of 2010 and became a member of the Wooden Athletic fund in 2015. I anticipated maintaining a donation level of at least $1,000 per annum, and increasing over time. Based on the recent developments in the men's basketball program, I now have serious doubts regarding how my money will be used and am considering withholding my donation and donating that money elsewhere.

I have been a UCLA basketball fan since I was admitted as a student in March 2006. My first memory was the miraculous comeback against Gonzaga. At that point I had just decided that I would attend UCLA.

In your statement to the fan base, you indicated that progress is not a straight line. However, analysis of the state program is that it is heading in a downward trajectory. Wins have decreased for the past three seasons. Further, offensive and defensive efficiency have both decreased as well. Frankly, it does not appear that there is any positive progress.

Further, I fear that significant talent will exodus based on a lack of development. From my observation, many of the players have regressed over Alford's time at UCLA. With the exception of a few individuals, there hasn't been development between seasons, or within seasons, which are the hallmarks of good coaching. Based on the failure to develop these

players, I fear they may leave to situations where their skills can be developed.

Coach John Wooden is famous for saying: "success is peace of mind which is a direct result of the self-satisfaction in knowing you did your best to become the best you are capable of becoming." The program currently appears to be on a downward trajectory and not living up to Coach Wooden's words. Please note that I have not referred to Steve Alford as coach, as it is term of endearment that is not deserved.

When Mr. Alford was hired, I believed it to be a rushed and unfortunate hire. However, I held my tongue as I wanted to give the benefit of the doubt, as I had done with Coach Mora. Now, I have had the opportunity to watch this team and do not believe the retention of Mr. Alford is

in the best interest of the program.

If no action is taken, I will withhold any and all donations to UCLA until both Mr. Alford and you are no longer with the school. It would be my pleasure to give to my beloved Alma Mater. Based on the current state of the program, I simply cannot trust my money to be spent effectively and properly. Please Mr. Guerrero, take the time and review the program, take the appropriate action, and let Mr. Alford go, for the sake and history of UCLA Men's Basketball, once the envy of all programs nation wide.

Sincerely,



Michael Kvyat, Esq.UCLA Class of 2010



From: Julian Mintz




Mr. Block, Mr Guerrero, and Mr Rebholz,

I'm following up to my initial letter to express my dismay at rumors from the weekend that there will be no changes in the

leadership of the men's basketball program.

It seems that the fans are almost unanimous in their desire to see our program treated in a more respectful manner by the

program leadership, and it seems as though that disrespect has now crept into the Athletic Department. We know money

makes the world go round, but when they opinion of a large donor or two trumps that of 99% of the fan base, there is a big

problem.

I'd hope that the matter is still being considered internally in the Athletic department and that you'll return the Coach

Wooden's program to the hands of someone who treats it with the proper respect.

Best,

Julian Mintz

Class of 2006

On Wed, Mar 9, 2016 at 8:52 PM, Julian Mintz < jemintz@ > wrote:Mr. Block, Mr Guerrero, and Mr Rebholz,

I'm writing to express my displeasure and concern with the state of our basketball program and it's current leadership.

I won't belabor the various facts and opinions about our program that lead to this concern - I know many other fellow fans will already be doing that.

But it's important that you know that I'm among the many that won't be participating in the

UCLA Basketball experience - an experience that has meant so much to me since I was a young kid - until big changes are made that show that you guys care half as much as we fans do.

I started attending games when I was 7. Some of my fondest sports memories happened with my family and friends in Pauley.

I remember in '95, I was 10 years old and had a basketball game of my own during the Missouri game in the tournament. A large group of players, coaches, and parents had gathered around a small TV in the corner of the gym in the games final minutes, and exploded with joy when Tyus made his famous layup. I remember that for probably the only time in my childhood playing days, I could have cared less about the game that I was in, and still to this day am sad that I didn't get to experience that moment with the rest of the UCLA community.

I was a Senior at UCLA during Coach Howland's first Final Four run. I attended all 6 tournament games with friends that year; those 3 weekends make up some of my fondest memories as a student in Westwood.

UCLA basketball was a big part of my life as a kid, and while it's importance in my life has decreased as I've gotten older and real priorities have set in, it still holds a special place in



my heart. I have two young kids now, and I always dreamed that they'd get to experience the glory of a rocking Pauley Pavilion with their dad. As it stands today, I wonder when that moment will finally come, if it ever comes.

I get that sustained excellence in college hoops is hard. I don't expect UCLA to win at the highest levels at all times. Us UCLA fans get a bad rap for our unrealistic expectations, but that's a fallacy. All we want is a product on the floor that we can be proud of, one that

reflects the tenets of the University that it represents: smart, tough, resilient, and honest.

It's my and many other Bruin fans opinion that the current leadership of the program, and the subsequent product put on the floor, does not reflect those tenets. Specifically, I'm concerned that the leadership doesn't have the best interests of the program at heart. That alone is enough to walk away from Bruin basketball until a change is made. But combined with the inarguably mediocre basketball coaching skills (.500 record at the high major level), and you have a recipe for disaster (see: overall season record; Pac12 record; results vs USC).

I'm in a great place in my life. I have two wonderful kids, a loving and supportive wife, and

an already successful career with a really promising future. I don't NEED basketball to make me happy liked I did as a kid. But I've always dreamed of having season tickets; of sharing them with friends; of taking my two kids and my dad to games to watch my Alma Mater; and of my kids one day growing up to love Coach Wooden's program and the University that it represents. I stayed at arms distance after the questionable head coaching hire 3 years ago, and have only increased my distance after seeing the results. Until changes are made, we'll all be staying away from Pauley and UCLA broadcasts.

Thanks for your time.

Respectfully,

Julian MintzClass of 2006



From: Jeff Brown

To: Guerrero, Dan

Subject: Mens Basketball


Hi Dan:Hopefully you are receiving many notes today about the status of Coach Steve Alford. I can

honestly say the dissatisfaction has never been higher among the UCLA community; and waiting a year will not solve anything. Yes, we have a strong class coming in, but Coach Alford has already demonstrated he is not the right person for the job. Please, do not ruin UCLA basketball. Please make a change.Regards,Jeff



From: Kim-Chiu Luk

To: Guerrero, Dan

Subject: Re: UCLA BB


Mr. Guerrero,

I have been basketball season tickets holder since Coach Wooden era. I am writing to you to express my dismay with the current status of the basketball program under Coach Alford. I

understand UCLA intent to retain Alford as our basketball coach in spite of all the recent

uproar from thousands of UCLA fans and supporters. If that is true, I find myself can no longer

support the basketball program under Alford and I will not renew my season ticket as long as

Alford is the coach.

Please fire Alford before March 15, 2016, the deadline to renew my season ticket for the next

season.

Thanks. Go Bruins.

Kim Luk

On Monday, March 7, 2016 10:26 AM, Kim Luk <kim_c_luk@ > wrote:

We are season ticket holders for past 20 plus years and have 4 season tickets in

Section 216. We have decided not to renew our 4 seats if Steve Alford is retained.Go Bruins!

Kim Luk

Sent from my iPad



From: Rob Krauss




Dear Mr. Guerrero,

We, the undersigned, are writing to you as a group of devoted Bruin

fans.

The people on this list consist of alumni, boosters, donors, and fans, all

brought together in an unprecedented way because we share one

common opinion.

We would first like to let you know we understand the pressures and challenges you face in running the UCLA athletic department. We

recognize the accomplishments of making UCLA’s athletic department

fiscally successful, renovating Pauley Pavilion and building the football

and basketball facilities, especially in the state school environment of

California and the economic climate of the last several years.

We believe that UCLA is in our hearts and that being a Bruin means so

much to you, as it does to all of us.

Like you, being a Bruin has been such an important aspect of our

lives. Many of us grew up Bruin fans, and come from families with

many generations of Bruins.

So much of our lives are remembered and associated with UCLA, and for

the undersigned, the UCLA basketball program. For 60 years it’s been one of the most unique and special sports teams in the world. The

beauty, excellence and dignity of Bruin basketball has been a thread

throughout our lives, something we could always rely on.

However, we can’t do that anymore.



Everyone who signs this petition assuredly agrees that the state of UCLA

basketball is in a crisis. For many of us who have been Bruin fans for

decades, it is a recognition that this crisis is in many ways

unprecedented for the program. Many of us lived through the Walt

Hazzard and Larry Farmer years, and we remember those well as an extended period of time in the 1980’s where on-court success and

relevancy seemed lost. Until recently, that period of time could have

been referred to as the “low-point” in the basketball program’s post-

John Wooden history, and yet compared to that era, this current time

with Steve Alford feels different. Yes, there are similarities in terms of

wins and losses, but the program doesn’t have that same glow and spirit

to it. Even under Steve Lavin, it was still UCLA basketball and crowds at Pauley Pavilion did not plummet like we have seen since Steve Alford

took over. Even when Ben Howland’s program was on the decline, his

players could be counted on to always play with great effort, and he

loved and respected UCLA basketball.

We could spout stats to you, cite statistics showing Pauley Pavilion

setting historical records for lowest annual average attendance, but you

know all that. What we can offer you is the prevailing perspective of the

majority of the UCLA basketball fan community, articulated in a way

that only Bruin fans who have a deep and heartfelt connection to the

program can understand and feel.

You have stated that no one understands expectations at UCLA like you

do, and our hope is that you will similarly uniquely understand the

anguish that UCLA fans are experiencing as our beloved program has

been decaying before our eyes. While, of course, there are some with

unreasonable expectations of where the program should be, we believe

the vast majority of UCLA fans have a clear understanding that the days

of John Wooden are over and we all simply want a competitive program

that we can all be proud of. That is one of the main reasons the



undersigned felt that approaching you in this manner, with this voice,

was necessary – to help make clear that we are not demanding national

championships and undefeated seasons every year, and to make clear

that most UCLA fans have, over the course of several years, arrived at a

balanced and fair assessment of UCLA basketball.

In unprecedented numbers this is our collective opinion:

The teams Alford has put on the court in his three years have been

talented, but they play with very little effort, and thus the variation and

inconsistency in results (e.g., beating Kentucky, losing to Washington

State). One of the great indicators for sustained and consistent success

among the most successful college coaches has been an ability to

motivate their teams to give maximum effort. It shows respect to the

coach, the fans and, for UCLA, the Four Letters on the uniform. Yet

until these last three years, we haven’t seen this lack of effort from a

UCLA program under a specific coach (including Steve Lavin) in our

lifetimes. As fans our obligation is to support the team, regardless of

wins and losses and ups and downs. But the one obligation of the team

in return is to play hard. Alford’s teams have broken that pact with

UCLA fans, which we believe is a driving factor in the attendance

decline and the UCLA fan community’s inability to embrace Steve

Alford.

The lack of good, sound basketball. UCLA, for the most part of 60 years,

has embodied well-taught, fundamentally-sound basketball. The

basketball that is being played by Alford’s program does not come close

to this ideal. It’s embarrassing to listen on a nationally televised game

when TV commentators, who perpetually soft-pedal their criticism,

blatantly call out the fundamentals of a Steve Alford-coached UCLA

team. Charles Barkley, as a commentator for the recent NBA Dunk

Contest, said “I only watch good [college] teams, that’s why I don’t

watch UCLA.” The fact that this has even a slight chance of being said



about UCLA basketball cuts at the core of everything we hold dear

about the ideals of UCLA basketball and the legacy that John Wooden

built. We believe that in addition to Steve Alford’s inability to motivate

his players to consistently play hard, he has failed to instill sound

fundamentals into his players, the combination of which has led to what has now essentially become a .500 basketball program and why there is

so little hope among the undersigned for significant improvement in the

future no matter how much talent is eventually recruited into the

program.

Even if you feel it’s not true, you have to be aware that the perception

among UCLA fans is that Alford is using UCLA basketball as a platform

and showcase for his son, Bryce, at the expense of the team, the program, the fans, and the legacy of UCLA basketball. This isn’t

something a few crazy fringe fans believe, but the overwhelming

majority of rational, fair-minded UCLA fans who have watched the

team consistently since Steve and Bryce Alford arrived. It’s important

for you to know what this perception is, and that UCLA fans believe

their beloved UCLA program has been hijacked to a degree by a coach

who has put his family interest ahead of those of the UCLA program, and just how anathema that is to the undersigned who cherish the

program as something greater than a mere basketball team. If you talk

candidly with UCLA fans, they’ll cite this favoritism as one of the

biggest reason they’ve abandoned the program, that it violates

standards and ideals they need to support a program and coach.

There are more issues, but we won’t laundry list all of them.

This all has made us collectively feel that what we’re watching isn’t

UCLA basketball. The product on the court is surreal, bringing about a

foreign, strange feeling, literally like the UCLA basketball program has

been stolen from us.



This is an amazing turn of events, something we could never envision in

our lifetime. UCLA basketball was sacred and it’s now being denigrated

in a way we thought we’d never live to see.

It’s heartbreaking for us.

Just so you know, it’s changed the state of the UCLA basketball fan in a

way we’ve never witnessed. It used to be that UCLA basketball fans,

regardless of the wins and losses in any given year, still cared about

UCLA basketball. The record-low attendance obviously reflects this,

but beyond the empty seats at Pauley Pavilion, interest in UCLA

basketball among even the formerly most-ardent UCLA fans is at an all-

time low. For the first time ever, UCLA basketball fans are sitting out

their UCLA basketball fandom, with so many expressing that they no

longer plan their social schedules around UCLA basketball games, that

they no longer even bother to watch games on TV, and that they simply

cannot bring themselves to follow the program again until Steve Alford

is no longer the head coach and the program and its integrity can begin

the process of being rebuilt. Certainly the last few poor years under

Howland contributed, but these three deeply disappointing and

disorienting years under Alford has made it too overwhelming for fans

to continue to endure. It is simply too painful to watch. We’ve lost

UCLA basketball and don’t see the light of it coming back soon.

Many of us are older fans, and we feel there is an increasingly less

likelihood of seeing another successful era of UCLA basketball in our

lifetimes. And again, it’s not just about success on the court and wins and losses; it’s about restoring the integrity of UCLA basketball, so its

players have reverence for the Four Letters and firing out with

maximum effort every time they take the court in respect of John

Wooden. It’s about restoring the basic dignity of UCLA basketball so

we’re no longer a punch line for TV commentators. It’s about restoring



the bond between the UCLA basketball program and the UCLA

basketball program fan-base.

Many people on this list will not attend another UCLA basketball game

until Steve Alford is dismissed. Many of people on this list will not

donate another dollar to the athletic department until Steve Alford is

dismissed. Obviously the fan turnout at Pauley Pavilion is reflective of

this opinion. And while we understand that the football program’s

recent success has driven many donor dollars to the Wooden Fund, we

are sure you understand that there is an enormous amount of potential

donor dollars that could be tapped if the basketball program is

liberated.

We assume that you believe firing Alford after three seasons is harsh. In

your time at UCLA, you’ve never done that before. There are enough of

us who agreed with you when you gave Karl Dorrell and Rick Neuheisel

probably one additional year before you dismissed them. But the Alford

situation is different. If you wait one more year, after the several bad

Howland years and Alford’s three seasons, we’re afraid you might

permanently damage UCLA basketball to the point it won’t easily

bounce back. As we detailed earlier, this period of UCLA basketball

harkens back to the 1980’s as a sustained low-point of UCLA basketball,

but with the unique crisis of UCLA basketball losing its identity, legacy

and fan-base in ways that differentiate it as perhaps the single greatest

crisis period of UCLA basketball since its inception.

The Pauley Pavilion re-model and construction of the basketball practice facility will both resonate as lasting contributions to the basketball

program and UCLA as whole, for decades. But the reality is, when it

comes to your legacy as UCLA’s athletic director, those

accomplishments could ultimately be overshadowed by how you handle

the Alford situation. The undersigned believe you have one last thing to



do to ensure your legacy at UCLA, and that’s restore UCLA basketball to

its rightful place as one of the most respected and honorable college

basketball programs in the country. Taking action at the end of this

season rather than waiting one more year could be what it would take

for the UCLA fan community to forgive the unsuccessful hiring of Alford, since you swiftly took the action necessary to correct it. Send a

decisive message to the UCLA community that you’re willing to do what

it takes to get this done. We want so much to support you; give us the

final reason to do it.

As a gesture of our sincere desire to send our message to the athletic

department in a constructive manner as partners, we opted not to start

an offensive website, or storm the Morgan Center with protests. We

chose to voice our opinion to you this civil way, so you’d appreciate that

we are not the lunatic fringe, but the deeply frustrated core of

reasonable UCLA basketball fans. We hope it inspires you to provide us

the courtesy of your attention and motivates you to take action.

With sincere respect and regards,

The UCLA Basketball Fan Community



From: derrick nueman


Subject: Fire Alford


Hi,

I graduated from UCLA in 1999 and lived through the Lavin years. The Alford years are far

worse as at least alumni, students and others cared and Pauley was packed. Now we have no

hope (other than the occasional sweet 16), are subjected to blatant nepotism and horrible

results that are many standard deviations off the post-Wooden norms. Until change is made, I

won't support UCLA including no ticket purchases for Bay Area sporting events and will not

donate to UCLA in any manner (ironically received a call from the UCLA Fund 1 hour after USC

embarrassed us last week). Please make a change as Steve Alford won't bring us our 12th

banner or every year he's coach, we become more like USC in basketball than Duke,

Kentucky, North Carolina or even Arizona.

Thanks.

Derrick Nueman



From: Michael


Subject: UCLA basektball


You are trustees of a treasure that belongs to students, alumni, staff, and generations of Bruin

fans. Coach Alford had proved himself a poor steward of our program. To retain him in the

face of irrefutable evidence of his failings and the overwhelming fan sentiment is to betray

that trust. Please give us back our program and dismiss Coach Alford.

Michael Tanaka & Jill Ishida - formerly proud contributors to the Campaign of Champions &

currently depressed and angry about the state of UCLA basketball



From: Matthew

To: Guerrero, Dan


Subject: Coach Alford redux


Dear Mr. Guerrero,

As you have not yet taken the step of publicly confirming the retention of Coach Alford as

reported last Friday, I hold out a glimmer of hope that you will listen to reason and the

overwhelming sentiment of the UCLA fan base. We implore you to rescue UCLA basketball

and terminate Coach Alford's employment. The reasons for this move are as numerous as

they are obvious and have been detailed in the public petition as well as my own prior

correspondence to you. However, one simple proposition encompasses them all.

Based on his performance -- poor fundamentals, gross nepotism, a complete lack of

defensive effort, historically bad losses, a historically bad record and conference finish -- the community of UCLA fans and supporters does not accept Steve Alford as the caretaker

of UCLA basketball.

Oh, I'm sure there are a few outliers here and there, including some high-level donors and

boosters. But the overwhelming majority of the fan base is alienated and disengaged from

the program under Coach Alford's tenure, and at this point, only a change at the top can fix

that.

Unless and until such a change is made, you will continue to see declining attendance and a

public groundswell of discontent. Pinning hopes for the program on next year's recruiting

class is a fruitless endeavor, as Coach Howland's final year demonstrated. The program is in a

downward spiral and nothing short of a new coach can alter that trajectory.

Your legacy at UCLA will in large measure be determined by the state of the basketball

program. Right now it is sick, and getting sicker. Please show the leadership and initiative

that Bruin fans are so desperate to see and make the call to terminate Coach Alford's

employment.

Respectfully,

Matt Henderson



From: Raber, Steve




Gentlemen,

I have read media reports that Coach Alford will be retained for next year. I believe that doing so is a

colossal mistake; I can’t support that kind of decision making. Accordingly, I will not renew my WAF

or Chancellor’s Circle memberships until he is replaced.

Sincerely,

Steve Raber

UCLA 1982

Varsity Club

Bruin18 Founder

STEPHEN D. RABER | WILLIAMS & CONNOLLY LLP725 TWELFTH STREET N.W. | WASHINGTON, D.C. 20005T 202.434.5538 | F 202.434.5029 | [email protected]

This message and any attachments are intended only for the addressee and may contain information that is

privileged and confidential. If you have received this message in error, please do not read, use, copy, distribute, or

disclose the contents of the message and any attachments. Instead, please delete the message and any

attachments and notify the sender immediately. Thank you.



From: rawley valverde


Subject: Coach Steve Alford- Not a good fit for us! Please make a change.


As an alumna and an avid Bruin sports fan I was tremendously dismayed to read a report last Friday that the intention was to retain Steve Alford. This was issued on the heels of one of

our worst seasons ever.

I will not list the reasons why I believe he has proven himself to be the wrong guy for the job. No doubt others have done that for me.

I will not be attending another mens bb game as long as he is the coach.

My buddies feel the same.

Give us a reason to believe in the program again.

Go Bruins!

Rawley ValverdeClass of '83



From: [email protected]

To: Guerrero, Dan



Dear Mr. Guerroro,

As a long time UCLA fan I am writing to you to express my dissatisfaction with the state of UCLA

Basketball program. Under the so called leadership of Mr. Alford, our team chronically

underperformed and and lost to teams that lack athletic talent yet a coached a lot better than

our UCLA Bruins. During last 57 weeks of the basketball seasons our Bruins went unranked for

80.7% of the time!!! This is unacceptable for the team with our reach Basketball history!!!!

Please make a change now!!!! Please replace Steve Alford with a capable coach, the one that can

return respectability back to our Basketball Program!!!!!

Sincerely,

V. Polyakov, DDS

B.S. UCLA 1984

D.D.S. UCLA 1989

Oral and Maxillofacial Surgery UCLA 1993

V. Polyakov, DDS

www.SynergyOMS.com



From: Tony Mallord

To: Guerrero, Dan

Subject: !


I am saddened that a strong and purposeful statement announcing that UCLA Basketball cannot endure the course it is on any

longer and that the direction it is on must immediately be changed, hasnt been announced.

What is the AD doing over there?

Sitting silent while the Alumni, Donors, and Fanbase are up in arms?

ACT now and fix this problem, the silence is deafening.

We have an incompetent coach who is on a downward spiral, and the UCLA AD is apathetic!!"Houston, We have a problem"

DO SOMETHING!

WAF donor, Tony Mallord



From: Jeremy Guy


Subject: Basketball Coaching Change


Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz,

Let me first start off by saying that I am a huge, life-long UCLA fan from a big UCLA family. Coming off a game-winning sack against USC by Karl Morgan, my parents named me Jeremy Morgan Guy when I was born just a couple weeks later in 1982. UCLA is in my blood. One of the highlights of my childhood was being at the Kingdome when UCLA won the national championship in 1995.

I have never written any of you before, but this has become a very important turning point for men's basketball, so I felt I needed to voice my very strong concerns. It is time for a change in coaching for the UCLA men's basketball team.

This past season was objectively one of the worst seasons we have had in generations:

-UCLA finished 10th in the Pac-12 this year, the lowest UCLA has ever finished in the conference.

-UCLA finished 15-17, only the 4th losing season for the Bruins since 1948. Notably, all four of those losing seasons have come in the last 14 seasons.

-UCLA finished with 12 conference losses, tied for the most ever (2003, Steve Lavin's last year).

-Steve Alford, after three years, has a winning percentage of 61.9%. To put that in context, it's the lowest total figure since Wilbur Johns (John Wooden's predecessor in the 1940s) and also

the lowest first-three-years percentage since Johns.

-UCLA will also miss the NCAA Tournament for the fifth time in the last 14 years. Prior to that stretch, UCLA last missed the NCAA Tournament in Hazzard's final year, 1987-88.

This was unequivocally one of the five worst UCLA basketball seasons since John Wooden arrived in Westwood, and if you factor in that this season came in Steve Alford's third year, when the program should be reaching its peak under him, there's an argument that it's the absolute worst. When Steve Lavin lost 19 games in 2002-03, the program had already begun to crater, and everyone knew by November that he was going to be fired. When Ben Howland lost 17 games the next year, everything was forgiven because it was his first year at UCLA.

It is embarrassing that we are not going to the NCAA tournament and finished in 10th place in the conference this year. It is honestly crushing and depressing. We should be better than this. This is UCLA where we have more basketball championships and total championships than any other university. There's an obvious choice here and I think an overwhelming majority of us know that we need to make a change. I'm tired of waiting for one year too many for head coaching changes with Lavin, Dorrell, Neuheisel, even Howland, and now Alford.

I feel like UCLA always makes the safe decision that avoids controversy, but why can't we



demand excellence and be more proactive? We can sit here and try to find the positives in the Alford era, but a closer look invalidates the majority of them. Yes, we beat #1 Kentucky this year, but Kentucky revealed themselves to have been highly overrated at that time and Kentucky also handed us the most embarrassing loss in UCLA history just a year ago. Yes, we beat Gonzaga, but this is also a Gonzaga team that has revealed themselves to be a significantly weaker team than in past years (when they beat us handily). Yes, we have been to the Sweet 16 but the first year was with Howland's star players and last year required

miracles to get even into the tournament, to get a questionable 3 pointer goal tending call in the first round of the tournament, and to then face the weakest team left in the tournament in the second round.

I worry that if Alford is kept on next year just because he has his first good recruiting class coming in that the talent on the team will mask the real underlying lack of high quality coaching on this team. We should get good to elite recruiting classes every year at UCLA, particularly when there's so many elite recruits around LA, so this should not be viewed as a reason to keep a struggling coach around. We need a team that will show a high level of consistent effort and defensive intensity, which we have lacked, and not just talented recruits.

We have had a worse record every year under Alford. Please make a change. I will not support the team next year if Alford is still the coach. I love the UCLA basketball team, but I feel like there's no other way to try to get some positive changes made to the program than by joining together with so many others who are also demanding change. Not supporting the team may not mean much to you since I am not a major donor and honestly this will probably hurt me more than you. I just want this team to be better and I think we all know that that would require the proactive decision to find a new coach now. If changes are made then I will gladly attend as many games as I can next year and going forward.

Thank you,

Jeremy Guy



From: DM

To: Guerrero, Dan


Subject: RE: Alford is driving alumni away


Dear Mr. Guerrero,

I am resending this email in light of recent reports that you are deciding to retain Coach Alford for another year. I am disappointed and embarrassed for my school.

I will no longer support UCLA, athletically or academically, if Alford is retained.

Sincerely,

David MadeoClass of 1992WAF member Former season ticket holder & academic supporter.

Sent from my T-Mobile 4G LTE Device

Dear Mr. Guerrero,

Please end this charade now. I was a season-ticket holder for six years until Alford’s second season. When I returned to California in early 2000s, I intended to steadily up my donation levels and enjoy UCLA sports for years. I understood when it was time for Howland to go, but I still supported UCLA basketball strongly through the transition. But honestly I am now disgusted with this program. UCLA is embarrassing itself with this terrible coach and the stigma of nepotism, which now everyone can see. A great incoming class won’t change anything. I will cease all donations and support to UCLA until Alford is gone. There are plenty of other worthy organizations.

Respectfully,

David Madeo

BA, 1992



From: Jeremy Stein


Subject: Time for a change


Dear Dan, Gene, and Josh,

28 wins to 22 wins to 15 wins. The trend is clear. Steve Alford is not the man to lead the most storied program in

college basketball. As an alum and prior season ticket holder, I have been looking for any reason to donate to my

alma mater. Unfortunately the dismal product being put on display, a direct result of poor coaching, poor player

development, poor game planning, and extremely suspect recruiting, isn’t that reason. May I remind you all that we

are watching UCLA with a losing record in Alford’s 3rd year!

Please, for the love of UCLA basketball, swallow your pride and make the change we all know is necessary. Don’t

let us wallow in irrelevance.

Class of 2001,

Jeremy Stein

Jeremy Stein

Broken Road Productions

1608 Pacific Ave., Suite 204

Venice, CA 90291



From: DM

To: Guerrero, Dan

Cc: Rebholz, Joshua; Block, Gene; Chancellor Gene D. Block

Subject: RE: Please do the right thing and fire Coach Alford


Dear Mr. Guerrero,

I am resending this email in light of recent reports that you are deciding to retain Coach Alford for another year. I am disappointed and embarrassed for my school.

I will no longer support UCLA, athletically or academically, if Alford is retained.

Sincerely,

David MadeoClass of 1992WAF member Former season ticket holder & academic

Sent from my T-Mobile 4G LTE Device

Dear Mr. Guerrero,

I am emailing you yet again to express my deep frustration with Alford as coach. This goes far beyond simply wins and losses. For reasons already stated many times, he has made the

UCLA basketball program a national embarrassment. Keeping Alford will damage everything that you and so many other great Bruins have worked so hard to achieve.

This is the program of John Wooden and Jackie Robinson. But in the minds of many people, it is becoming the program of Steve Alford - incompetence and nepotism.

I’ve never before made donations conditioned on coaching choice. But I make this pledge: I will not make ANY donations to UCLA for many years if Alford is retained.

I know you are busy at the moment. Hopefully, for the sake of our proud program, you are crafting a negotiated settlement that allows us to move forward without Coach Alford.

Please do the right thing and protect your legacy.



Respectfully,

David Madeo

WAF member (for now)

Former multiple-year Season Ticket Holder

Class of 1992



From: John Lam

To: Guerrero, Dan


Subject: Suspension of UCLA Basketball Support


Dear Mr. Guerrero:

This email is to inform you that I will be suspending my support for UCLA Basketball until such time

that Coach Steve Alford is no longer the head basketball coach at UCLA. I have watched Coach

Alford manage the team in a manner that has undermined point guard recruiting over the past

three seasons as well as undermined team morale. I will no longer attend games or contribute to

the Wooden Athletic Fund.

Sincerely,

John W. Lam

Class of 2001

John W. Lam, Partner

[email protected]

Southern California Office:

Alvarez-Glasman & Colvin

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Suite 400 - West Tower

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Any disclosure, copying, distribution, or use of the contents of the information received in error is strictly

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From: Aditya Gangopadhyay

To: Guerrero, Dan


Subject: thank you


Hello Mr. Guerrero,

Thank you for helping make UCLA basketball completely irrelevant to me and allowing me to spend more time with my family. I appreciate you hiring a mediocre coach and continuing to keep him on despite the evidence that he is not right for our schoolHave a great day.

Sincerely,Aditya Gangopadhyay, MDClass of 2000





Cc: Block, Gene

Subject: Re: A Request for the Rationalization for Retaining Steve Alford


To continue on this thread, one other metric that's recently been noted is our placement in the

top 25. The percent we've been there during Coach Alford's tenure is abysmal, and the trend over the course of three years equally as bad. When set side by side against the average star ratings of our players, as well as number of players making it to the NBA, it is impossible to reconcile. Again, I'd appreciate hearing how such metrics are being factored in our decision to either retain or dismiss Coach Alford.

Regards. Jaime Goldfarb

Jaime Goldfarb, Ph.D.CEOGoldfarb Educational Consulting

On Mar 12, 2016, at 9:50 AM, Jaime Goldfarb < jaimegoldfarb1@ > wrote:

Mr. Guerrero,

I would kindly request an explanation for the considerations that have gone in to the

decision to retain our current basketball coach. As background, I have served as

president and CEO for multiple organizations, and see management of those

organizations as a perfect parallel for management of this program. In my positions I

would annually set goals and track performance against goals. The parallel for our program would seem to me to be factors such as annual progression of performance

(e.g., not only wins and losses, but also growth of consumer satisfaction—in this case,

fans of the program, as well as employees—in this case, players on the team.) Of

course financial performance of the unit would be a consideration. Further, I would

not only track annual performance, but long term performance.

As I look at performance across such factors for our program, I can see no way to

conclude positive results against goals; and while one might argue that reaching the

Sweet 16 in each of our first two years as a positive, I would rather view that as a

minimal achievement for a program given historical precedent for our program, and in

fact, much less than achievement of a stretch goal. In evaluating growth of

performance I see nothing but a three year downward trend in performance of the

team as a whole, but an evaluation of performance of individual employees is also

downwardly trending, e.g., see Tony Parker over the course of his time at UCLA, and

Aaron Holiday, whose one year performance has gotten progressively worse.) Finally,

in terms of the most obvious of financial metrics, attendance, there is a precipitous

three year downward trend.



If I had kept on a Division President who oversaw such a performance trend over the

course of three years, I as CEO, who was accountable to my stakeholders, could in no

way justify keeping on that president, and if I were to so decide, my own position

would be put at great peril.

So I respectfully request to hear your justification for retention of Coach Alford, to hear

the metrics that you hold him accountable to, and if you proceed with the decision to retain him, what metrics he will be held accountable for next year.

Kindly, Jaime Goldfarb.

------------------------



562.219.2175 (o)

(c)



From: Jeff Gavenman

To: Guerrero, Dan

Subject: Re: Your chance to be a hero


You failed to even respond to my email about my love of UCLA basketball and why I favored firing Alford. Based on that, and the apparent decision to retain Alford, it is clear the athletic

department isn't listening to, and doesn't care about, its supporters, alumni and fans. It's disheartening and upsetting. If you think the fans will be dismissed so easily this time, you're wrong.

Sent from my iPhone

On Mar 11, 2016, at 8:18 AM, Jeffrey Gavenman <gavenman@ > wrote:

My love for UCLA started with UCLA basketball. My parents attended UCLA when Wooden was coaching

and they first exposed me to the beauty, the tradition, the excellence that is UCLA basketball. I grew up

watching and attending games with them and I dreamed of going to UCLA myself one day. When I played

in my driveway, I was Reggie Miller, I was Don McLean, I was Ed O'Bannon. I was heartbroken when we lost to Tulsa. I could barely breathe as Tyus dashed down the court in 4.8. When it came time to pick a

college, my love for UCLA was too deep to consider going anywhere else. I joined my parents a became a

proud Bruin in 1997.

I loved my time at UCLA, and UCLA basketball was a big part of that experience. We didn't win

championships in basketball while I was at UCLA, we didn't even make an Elite 8. But there was still great

passion in and around the program. I only missed two Pac-10 games my entire time at UCLA and I camped

out, arrived hours early, did whatever it took to get good seats.

I moved to the east coast in 2002, but I followed the program closely. I stayed up late watching games,

joined BRO, and went to games when I was back in LA. I went to the Final Four in '07 and '08, the

Villanova tournament game in '09 and saw the Bruins at MSG twice.

Why did I give all this background? Because I want you to know that I am as passionate and dedicated a

UCLA basketball fan as you will find. I have dedicated a great deal of time, energy and money to the team

that I love.

Until last year. Last year it became too painful to watch. It hurt too much to see my Bruins reduced to a

laughingstock. 41-7. 71-39. Three blowouts against SC this year. Brutal losses. But it wasn't just the

losing. That I can take. It was the utter lack of hope. Steve Alford had hijacked the Bruins. He wasn't

teaching good defense, he wasn't instilling a winning attitude, he wasn't showing any signs that he could take

this program back to the days of Steve Lavin, much less John Wooden. I couldn't bear the sight of another

game of Bryce Alford jacking up ill-advised shot after ill-advised shot, playing over much more talented

players, loafing on defense and still having the audacity to yell at other players after one of his jump-in-the-

air-and-then-try-to-pass forays into the lane became a turnover. For the first time in my life, I stopped

watching. And I haven't restarted. i know there is no point until Alford is gone. We have seen enough of

him as a coach to know, he just can't do what it takes to make UCLA basketball great again. He can't do what it takes to make the program one we can be proud of. He can't bring the passion back to the fan base.

Mr. Guerrero, this fan base can be revitalized. UCLA basketball can once again be defined by excellence.

Please, exercise your leadership abilities and bring UCLA through this dark period. You can be the hero of

this story; fire Alford and bring hope back to Westwood.


Best,

Jeff Gavenman, class of 2001



From: patoooo@

To: Guerrero, Dan

Subject: UCLA


Sir,

I have been a die-hard Bruin fan for almost 50 years. What I've seen lately of the basketball program just sickens me.

Seriously, is this acceptable? Has this even been noticed?

Under Coach Steve Alford, UCLA has been unranked in the AP poll 46 of 57 weeks or 80.7% of the

time. UCLA's highest ranking under Coach Alford was 18. UCLA's longest stretch of being ranked in the

AP poll was for five consecutive weeks - Coach Alford's first five weeks. Since then, UCLA has not once

been ranked in consecutive weeks.

2013-14 season: UCLA was unranked in the AP poll 12 of 20 weeks or 60% of the time. UCLA's highest

ranking was 18. This UCLA team had three first round draft picks playing on it.

1. Preseason: 22

2. Week 2: 24

3. Week 3: 22

4. Week 4: 19

5. Week 5: 18

6. Week 6: Not Ranked





11. Week 11: 25


13. Week 13: Not Ranked14. Week 14: Not Ranked


16. Week 16: 23




20. Postseason: 20

2014-15 season: UCLA was unranked in the AP poll 18 of 19 weeks or 94.73% of the time. UCLA's

highest ranking was 22.

1. Preseason: Not Ranked


3. Week 3: 22


















19. Postseason: Not Ranked

2015-16 season: UCLA was unranked in the AP poll 16 of 18 weeks or 88.88% of the time. UCLA's

highest ranking was 22.

1. Preseason: Not Ranked





6. Week 6: 22

7. Week 7: Not Ranked8. Week 8: 25











Another word: Nepotism. One son on course to lead UCLA in career minutes played (when he gives zero effort on defense) and another hired as an assistant.

Seriously?

As long as Steve Alford is coaching UCLA basketball I will never attend another game or give any money

to the UCLA athletic program.

Thank you for your time.

Pat Thompson

if you wish to chat.



MIKE PRESSER

PRINCIPAL

George Elkins Mortgage Banking Company

[email protected] office

cell

949.752.1667 fax

26180 Enterprise Way, No. 300

Lake Forest, CA 92630

BRE #01391972

www gemb.com

From: Michael Presser


Subject: New basketball coach needed


I am a two time UCLA graduate having received my undergraduate degree in 1995 and my MBA from

Anderson in 2003. I have also been a college basketball fan for 35 years. During that 35 years I

have attended many games, which coincidentally includes having attended the final four in 1987,

the year Steve Alford and Indiana won the championship. As a result of this amazing experience in

1987, I was predisposed to wanted Coach Alford to succeed here at UCLA.

Unfortunately the product that he puts on the floor is unwatchable and has gotten worse in each of

the three years that he has been our coach. I used to look forward to hoop season and all of the

excitement of watching our team play. I turned the game on the TV last night for the last 5 minutes

and watched our team let yet another game slip through their fingers. I wasn’t even upset because

there is no longer anything to get excited about with this team. The one ray of sunshine I took from

the game is that it possibly put us one step closer to letting coach Alford go at the end of this season

and finding a more qualified and talented steward to guide this historic program and its players.

We have an amazing recruiting class coming in next year to go along with some talented players on

the current roster and to allow coach Alford to squander this abundance of talent would be an even

bigger disappointment than the product he put on the floor this year.

Please do what needs to be done and let coach Alford go!



From: Spencer Diller

To: Guerrero, Dan

Subject: How do you let this continue?


Add another to the list of alumni/loyal fans who are disappointed with the decision to not fire Coach Steve Alford

immediately.

Spencer Diller

Class of 1992



From: albert sae

To: Guerrero, Dan


Subject: "You can spell unwatchable without UCLA"


Mr. Guerrero:

I am sure that at this point you are probably not reading these emails. However I am going to take a little time and send you another one. I will also be sending the same email to the Wooden Athletic Fund.

I graduated in 1995 the last year we won a national championship. The best day of my college life was storming the court after beating Oregon at home for the Pac 12 championship. I am sure that you have received many emails about how UCLA basketball was a significantly influenced and has shaped many of our lives. In my case, I wouldn't take it that far. I do love UCLA basketball! It is depressing how far it has fallen since my last days there. Now I am haunted and taunted by the Jon Gold quote that titles this email; truly embarrassing!

I am currently not a donor since it has taken some time to dig myself out of debt for my school loans. But in the last few years I have been looking for an opportunity but cannot in good conscience support this fiasco. I am from New Mexico and went to medical school at UNM. When I heard that Steve Alford was going to be the coach of UCLA basketball; it was obvious to me this was not going to end well. During medical school there was an occasion that UCLA played UNM. UNM at the time was higher ranked. I told all my classmates that UCLA basketball was just in another league as are all the Blue Blood programs. Obvious that day I was proven correct.

Today I would certainly not make such a bold prediction. Though UNM basketball has also fallen significantly because of the same nepotism that plagues our team, they still seem to give an effort that is completely lacking with the guidance of Steve Alford.

So today it is apparent that the time has come. I know it is not much in the grand scheme of UCLA sports but I will pledge $2000 dollars to the WAF if Steve Alford is fired before the 2016-17 season.

Thank you for your time

Albert Sae

UCLA class of 1995



From: Jonathan Lee

To: Guerrero, Dan

Cc: [email protected]; Block, Gene



Dear Dan,

Since graduating in 2005, I haven't been able to attend many UCLA games in person. Instead I rely on the two times a year when the football and basketball team take their annual trip to the Bay Area. Despite the record, through good and bad, I came to these games, I was loud, and I was proud.

I haven't attended a UCLA basketball game in person since Coach Alford was hired. I'm sure the reasons should be abundantly clear at this point. Ultimately your legacy as AD will be defined by your choice in care taker for the basketball program, and it's clear that Coach Alford is not that person.

Therefore I respectfully urge you to do the right thing and move on from Coach Alford.

In the interim, I will withhold all future donations to the program, until you announce Coach Alford's dismissal.

Kind Regards,

Jonathan Lee Esq.

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Law Offices of Jonathan Lee

90 New Montgomery St., Suite 1250

San Francisco, CA 94105

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t: (415) 685-0813

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From: larry baca

To: Guerrero, Dan



Mr. Guerrero,

Like you I am a UCLA Alum. I am also a football season seat holder and a Wooden Club donor.

Distance does not allow me to purchase basketball season seats but I get on campus for a

game at least 3 to 4 times a season.

I am disappointed in the direction of the men's basketball program. I understand that college

basketball has changed and we will never again see the success that Coach Wooden brought

to Westwood. No school, including UCLA, will ever win 7 straight NCAA titles or the countless

successive Pac-8 (10 or 12) titles that Coach Wooden led our teams to. However, our teams

should always display the principles that Coach Wooden believed in. Our teams should

always out work our competitors, we should always be prepared and ready to play. We

should master the fundamentals of basketball such as shooting free throws, limiting unforced

errors and playing hard tough defense. Out players should progress from season to season

getting better the longer they are in the program. The greatest ever have all been Bruins and

that tradition carries on today with men like Russell Westbrook, Kevin Love and Kyle

Anderson representing UCLA in the NBA. These three and many others represent what UCLA

stands for. They worked hard to improve their skills, played hard and set the standard that

other should strive for. Unfortunately, currently I do not see the traits that have made many

others great at UCLA in this years team. Leadership seems to be lacking and that is the

responsibility of the head coach. Our current Head Coach seems to lead based on his authority as Head Coach. Coach Wooden led by example. He set standards, worked hard and

prepared his player to in his words 'be your best when your best is required'.

Understanding as a public university we must carefully spend each dollar whether it's money

from the State of California or dollars donated by alums and friends of the University, I would

request that you as Athletic Director make the difficult decision to replace the current Head

Coach. It is my opinion while the current coach may produce more wins next season than this

year and perhaps next years team may achieve many of the goals that define success in the

college basketball world, I do not believe he will not have the impact on the players that we

expect from the head coach at UCLA in any sport. Our players must become better people for

having played at UCLA and I don't believe this is currently a priority with this head coach.

Thank you very much for your consideration.

GO Bruins



Larry Baca

UCLA '85



From: Steve Otera




Gentlemen,

This follows up on the email I sent all of you last week, and the earlier email I had sent to Dan and Josh, and renews my request that Coach Alford be terminated.

For the 57 weeks Coach Alford has served as head coach, his teams have spent 46 of them unranked in the AP. In other words, for 80.7% of Coach Alford's tenure, UCLA has remained outside of the top 25 teams in the country. For that same period, Coach Alford's winning percentage is 61.9% (for comparison, Coach Lavin won 65% of his games and 72% his first three years). UCLA finished 10th in the Pac-12 this year, the lowest it's ever finished. This was our fourth losing season (15-17) since 1948.

These are the objective numbers, and they are irrefutable.

What is more subjective is how one views Coach Alford's performance, the team's performance, and the future prospects of both. You gentlemen are the stewards of the UCLA basketball program and act on behalf of all UCLA alums and fans with stakes in the program, and I would respectfully ask you to ask yourselves the following questions to assess what Coach Alford has built over the last three years.

What is the culture of his program? Has Coach Alford insisted on teamwork, on selflessness and accountability, and on the notion that the whole must be, and is, greater than the sum of its parts?

What is the program's identity? Does the team's play invoke the spirit of Jackie Robinson, the

UCLA icon Dan identified in his email last week, with supreme effort on offense and on defense, with bloodthirsty competitiveness and toughness?

What does player development and performance tell you? Has the team been well-prepared and equipped heading into games? Have individual players improved their skill level or added new facets to their games? Have they gotten stronger and better conditioned? Do they play for and sacrifice for each other? Does their play on the court evidence love for the game and their teammates, and pride in representing the program and the school?

If your answers to these questions indicate deficiencies, then please ask yourself whether Coach Alford has the ability to fix what needs to be fixed. In my estimation, he does not, and

the risk of finding out whether he does is not a reasonable risk to take.

Thank you, again, for all you do for UCLA.

Steve Otera



From: Severa, Elaine Rosso

To: Guerrero, Dan

Cc: Chancellor Gene D. Block ; Rebholz, Joshua

Subject: Alford


Dear Mr. Guerrero,

Both my husband Jeff ('84) and I ('81) were donors to UCLA Athletics for nine years, and season ticket holders for both football and basketball. We fulfilled at $10,000 pledge towards the renovation of Pauley Pavilion. After last year's basketball season we stopped being donors out of frustration and deep disappointment with Steve Alford. We finally had our dream seats mid court and low in section 115. We could not stand to see UCLA's storied program being flushed down the proverbial toilet single handedly by a coach who shows blind favoritism to his son and fails to recruit and develop his existing players. I know he has committed the Ball brothers, but really, they all showed up in his office because they want to play together and play locally. They we a gift that fell into his lap.

Alford was never a good fit for UCLA. UCLA is the brunt of jokes on national TV. He has made our program worse than being just bad, it is irrelevant. It is clearly evident that he took this job to showcase his son at the expense of the program. Should we start hanging Sweet 16 banners?

We will be athletic donors again when Alford is gone. Please don't wait until Pauley is completely empty to correct UCLA's Alford problem. Although the buyout is high, the cost to UCLA's basketball program is higher as well as the revenue loss as donors sop paying for season tickets.

Please fire Alford now.

Sincerely,

Elaine Severa

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From: Michael Burnam

To: Guerrero, Dan

Subject: Don"t do it! Don"t retain Alford.


It was a mistake to hire him. Everybody knows that, and so do you. Now do the right thing and save the program that pays your salary and you love. Fire Alfrod. UCLA hoops is not

only irrelevant now, it's a laughing stock. It's on you to fix it!

Mike Burnam, MDUCLA Class of 1968 and 1972



From: John Vanover

To: Guerrero, Dan



Mr. Guerrero,

I am writing this email to encourage you to publicly address the current state of UCLA Basketball. I

have been a fan of UCLA sports since the late 1960's and this is the first time that I felt a coach was

doing such a poor job that I feel he should be immediately fired. I know you will agree that this

season was an absolute embarrassment to all UCLA fans. The next step is yours and you need to act

and terminate Steve Alford NOW. I know there is a huge buyout of his contract if terminated now

and if that is the reason for not firing him, then please have the courage to publicly state that is the

reason. The issue with Coach Alford is not just this season or his bias towards his son but the overall

lack of development, discipline and player progression. Even with an excellent recruiting class

promised for next year, the abysmal coaching will not let our team realize its full potential. As a

longtime UCLA fan and student of the game of basketball it is apparent to everyone that Coach

Alford is not the right man for this job.

Please act and do your job as the AD. Thanks

Thank You,

John Vanover

Mortgage Specialist

(714) 990-1033 Office

Cell

(714) 364-0404 E-Fax

www.johnvanover.net

NMLS #235016



From: Mike Jackson

To: Guerrero, Dan


Subject: Just When I Thought It Couldn"t Get Any Worse


Dear Mr. Guerrero,

I sent you an email a couple weeks ago, before our third trouncing of the season at the hands of the

hated ones across town. To review, here are this season’s accomplishments:

1. 15-17 record. UCLA’s fourth losing season in the last 65 years.

2. 3! losses to USC and none of the games were even close.

3. A locker room implosion. Players will begin announcing their transfer plans any moment

now.

4. A head coach who won’t recruit over his son who, if you haven’t noticed, hasn’t been taught

how to defend. I don’t think defense is on the list Alford’s keys to winning.

5.

One bright note… we gifted Washington State their only win in the conference.

In my previous email (below), I discussed the state of the basketball program and how convinced I

was that there needs to be a coaching change. Today, I write to you with much more urgency. I see

no way that Coach Steve Alford can turn this ship around. His poor player management, extreme

nepotism and general lack of coaching acumen, will keep me from attending any games until a

change is made as well as making any further donations to the athletic program that has given me

so much. (You can review my donations through the Harriet Pfleger Foundation, if you would like.)

PLEASE MAKE A CHANGE IMMEDIATELY.

From: Mike Jackson [mailto:[email protected]]


To: '[email protected]' <[email protected]>

Cc: '[email protected]' <[email protected]>; '[email protected]'

<[email protected]>

Subject: State of our basketball program - Please make a change

Dear Mr. Guerrero,

I am a former volleyball player at UCLA (saying I was second string would be generous) and as a

diehard Bruin sports fan and annual contributor to the Wooden Athletic Fund, I wanted to voice my

displeasure with our basketball program. Up until recently, UCLA’s basketball program has been

something all of us Bruins could be proud of. Now, our program is in shambles. The players don’t

play with any enthusiasm, Pauley Pavilion is empty, even Bill Walton is embarrassed by our play.

UCLA deserves a better product than what coach Alford is capable of putting on the floor. And, until

a coaching change is made, I just can’t force myself to attend any basketball games nor will I

contribute financially (not much, around $2500 annually) to the university and athletic program I am

so proud to be a part of.



Thank you for your time and consideration.

Sincerely,



From: Matthew Martinelli

To: Guerrero, Dan




Please reconsider your decision to to retain Steve Alford as UCLA coach. He has not lived up

to the high standards UCLA requires from its coach in all aspects of the job. The team has gotten worse each year and the team makeup has become toxic. The last coaches to have a three year span as bad as this were Howland and Farmer. Both were fired and Coach Howland had 3 final fours under his belt, not just 2 sweet 16 berths.

My Father and I have been going to games at Pauley, away games at Oregon and Washington and to all the holiday tournaments for years now. We used to watch every game, we were not at, on tv. Now we do not go to any games and do not watch any of them on TV due to the sad state of the team. We will not give another dollar via donations or ticket purchases until Steve Alford is removed and someone else is put in place to lead UCLA back to where it belongs. Thousands of UCLA fans have pledged to do the same. Do not ignore them and risk losing them for years to come.

Mr. Guerrero you sighted back to back Sweet 16 appearances as proof that things are moving I the right direction. You ignore the fact that last years team was very lucky to get into the tournament and one lucky goaltending call from losing its first game. So those sweet 16 appreances are not a good arguement to base your case on. Plus has UCLA standards fallen so far that sweet 16 appreances are applauded not expected?

Please do the right thing and move on from this mistake. Please hire a coach the the UCLA community can rally behind and one you can be proud of as you make your way into retirement.

Martinelli family



From: Derrick SkinnerTo: Guerrero, DanSubject: Sunday Selection showDate: Monday, March 14, 2016 11:04:38 AM

Dan,

Selection Sunday was so bad without our Bruins in it.

I really hope you & Gene can see the writing on the wall about where our program is headed. Coach

Alford just cannot lead our boys to a National Championship and most everyone seems to know

this.

Please do the right thing, the Bruin thing, and dismiss Coach Alford now.

Sincerely,

Derrick Skinner

Derrick Skinner

Operations Services Director Áegis Living

17602 NE Union Hill Road

Redmond, WA 98052

O: 425.861.9993

D: 425.284.1632

C:

http://www.aegisliving.com



From: Tom Braun

To: Guerrero, Dan


Subject: Dan, please do the right thing for UCLA basketball


Dan:

Alford was a mistake. The majority of the remaining fan base sees it. It is a great man that can admit a mistake

and make the changes that need to be made. To do so will result in your earning the respect of UCLA basketball

fans everywhere. Your legacy as Athletic Director is at stake.

I have been a lifelong fan of UCLA basketball but there is nothing left to follow at this point. Nepotism and a weak

and selfish culture is all that remains. Once the culture of a program has been damaged you don't regain control.

It makes no difference that a highly ranked class is coming in next year. The environment is toxic. Perhaps you

can talk to some of the players themselves (if they don't come to you first).

I will not follow UCLA basketball until Alford is let go. I am a 56 year old alumnus and am appalled by the thought

UCLA basketball will be irrelevant for the rest of my life.

The buy out is steep. But is it higher then the lost revenue resulting from declining attendance at Pauley and the loss of donations to the WAF???

Tom Braun

UCLA '82



From: Brian Jacobsen

To: Guerrero, Dan



Dear Mr. Guerrero,

I am a 1987 graduate of the school and have closely followed UCLA Basketball and Football my entire

life. I remember many days while on campus and having the luxury of being able to see a great

team in either sport. I have watched the team the last three years under the stewardship of Coach

Steve Alford. I can say that I do not see any way to continue supporting UCLA Basketball until a new

coach is hired.

I do realize that Steve Alford has a highly ranked group of players coming to Westwood next year,

but this will not mask the deficiencies in the team. I belive they will still be inconsistent with their

efforts and play little to no defense.

SincerelyBrian S. Jacobsen



From: Elaine Rosso Severa

To: Guerrero, Dan; Chancellor Gene D. Block ; [email protected]

Subject: UCLA Basketball Program


Dan,

If you care about UCLA basketball, season ticket holders dropping their tickets like hot potatoes,

GETTING A SPOT IN THE NCAA TOURNAMENT, and being the brunt of jokes by TV sportcasters,

you will get rid of Alford. He blames the players for "not getting it" and then praises his son in the same

breath. He has built the offense around his son, and of course, there is no defense to be found. What a

cruel injustice to the basketball program. He is our worst nightmare. I stopped going to the games and

won't return until he is gone. He was never the right coach for UCLA.

Please do the program a big favor and help to restore the UCLA basketball program by firing Alford

ASAP!

Elaine Kroger

Class of 1981



From: Christian Mejia

To: Guerrero, Dan

Subject: FIRE ALFORD!!!!


Save UCLA hoops

Sent from my iPhone



From: Sean Corson


Subject: Fire Steve Alford Now!


Three years is enough. Steve Alford has cratered the once proud UCLA men's basketball program in the interest of featuring his son. He has shown an inability to build a team that

competes in the Pac-12, let alone on the national stage. He produced one of the worst seasons in UCLA basketball history this year. He has fractured the team to the point that multiple transfers are expected this offseason. Don't let this continue!

I will not make any donations to UCLA, athletic or academic, until Steve Alford is fired.

Thank you for your time,

Sean CorsonB.A., Economics, Class of 2000UCLA Anderson School of Management, Class of 2006



From: Jeremy West

To: Block, Gene


Subject: UCLA March Sadness


Dear Chancellor Block,

I'm writing to let you know the sadness in my heart for UCLA

basketball. Coach Steve Alford has cratered our once proud brand to a

depth I never thought possible. We can, however, still do the right

thing. Sure it makes us look stupid for giving Steve such a ridiculous

buyout. Sure it takes capital away from other projects. But Steve is

clearly not the guy. Can you imagine Pauley filled to capacity due to

the re-energized UCLA fanbase? 10 million dollar buyout be damned.

Redeem yourself by doing the right thing. Your fans will never forget

and will come out in force to support the new coach. Thanks!

Jeremy West



From: Lisa Kochakji

To: Guerrero, Dan




Dear Mr. Guerrero,

My husband and I met in Dykstra Hall in the fall of 1993. We attended many UCLA

basketball games while we were students at UCLA. We have returned to Pauley

Pavilion many times over the years.

When my husband told me that you intend to retain Coach Steve Alford for another

season, I was shocked. I just don’t understand how you can make that decision.

Steve Alford is not a good leader of young men.

The way he handled the Pierre Pierce situation in Iowa was deplorable. We have a

young daughter and we will not be taking her to any UCLA men’s basketball games until Steve Alford is dismissed. He does not represent UCLA the way we expect it to

be represented.

I don’t agree with it, but I understand that athletic directors might look beyond past

transgressions if the coach is a true winner, but Steve Alford’s record this year was

15-17. During his first three years, he has the lowest winning percentage of any

UCLA men’s basketball coach since the 1940s.

It seems obvious that Steve Alford is not a winner, he is a poor leader, and he doesn’t

come anywhere close to representing UCLA in the John Wooden mold.

Please reconsider and terminate Coach Alford now.

Sincerely,

Lisa Kochakji



From: H. James Hnatyszyn


Subject: UCLA Men"s Basketball and Steve Alford


Dear Gentlemen,

As you are the leadership of my beloved University and the athletic program that provides high visibility to UCLA, I felt it necessary to contact you with regards to Steve Alford, UCLA Basketball and the effect of the former on UCLA.

I have a Ph.D. from UCLA (95) in Pathology and Laboratory Medicine. My education at UCLA has opened doors for me that I never thought possible. My education and network have provided me with opportunities to be successful and reach the executive level of the largest pharma-biotech on earth. I am grateful for my education, experiences and knowledge acquired in Westwood and use them daily in both my profession and personal lives.

As mentioned, experiences at UCLA help mold who I have become. I met my wife at UCLA,

she is also a Bruin, and we have two beautiful children who I hope will dream of heading to Westwood when their time comes for college. During my 4 years at UCLA, I went to every UCLA football game at the Rose Bowl and proposed to my future wife at Homecoming in 1992. We were fortunate to experience the ultimate success of the Bruin basketball program with a NC in 1995 under Jim Harrick. The 90's were a great time to be a Bruin with Rose Bowl appearances and competitive basketball as well as numerous non-revenue sports. UCLA had it all - academics, networks and athletics held up with the hands of a diverse student body supported by alumni. Despite comments by Mr. Block, academics, athletics and experiences all matter when you are building your life. UCLA athletics mattered then and they matter now.

I am a lifetime alumni member. We contribute every year to UCLA fundraising efforts. We

look for every opportunity to give back either through funds or effort to UCLA. We love our school and the people that make up the Bruin community and fabric. Recent years have made these support efforts significantly more challenging.

Three years ago, Dan Guerrero hired Steve Alford to replace Ben Howland as the had of the UCLA Men's Basketball program. At the time, it was surprising hire as the vetting process was not clear and Steve Alford had no great measure of success to take over a "blue blood: basketball program. Further, Coach Alford mishandled the sexual assault of a female student athlete at Iowa because the attacker was his best player. This alone should have flagged Alford as an unsuitable candidate - especially for UCLA. If any of you have daughters or wives - I don't understand how you can look at that situation and not be disgusted. Regardless

- you decided to hire Steve Alford. As an alumni - although I was upset at both the hire and the lack of transparency for the vetting process including other candidates, I was willing to continue to back the UCLA Athletic Department and continue contributing to the WAF.

Since that time, on the court, Steve Alford went to two Sweet Sixteen's with Ben Howland's players. He has used UCLA to showcase his son's limited ability - pushing away other talented recruits who wouldn't play behind the coaches' son and to the detriment of the team. The quality of basketball and the team members have regressed over the past three years, culminating in the season of disgrace that just finished where both the coach and players quit



on the 4 letters across their chest. It was awful to see and a first at UCLA. No heart. Just simply gave up. To some degree - that is on the players but it is definitely on the coach. Steve Alford is accountable for the program and the product on the floor.

Alford has NEVER embraced the alumni unless it is someone that is offering UCLA several million dollars. He has never explained himself or his previous actions. Has never taken accountability for his poor judgement. Has blamed players for poor performances. Has stated

that he'd rather be playing golf 24/7 but basketball gets in the way. In summary - he is not a Bruin and doesn't even try to portray UCLA Bruin values. He is not a Bruin. He will never be a Bruin. He doesn't have the class or presence to be worthy of being at the helm of a Bruin program - especially one built by Coach Wooden. Yet - you all agreed to extend his contract which was poorly constructed from the beginning. You extended it? Why? Based on what performance?

Steve Alford needs to be relieved of his duties as Head Coach at UCLA. This promise of a top recruiting class coming in 2016 to save the day is a fallacy. Depending on young kids to bring a program back to its elite status without a top caliber coach is unfair to them and not their role. even if the won a NC - they will eventually leave and we'd be left with Steve Alford -

the coach who cannot coach defense and cannot teach through adversity. Back right where we are now which is the lowest point for this program - ever. Steve Alford is now standing in the way of rebuilding our program.

I am on schedule to give $6000 to the WAF in a week. I know that is nothing to the three of you. You concern yourself with the Casey Wasserman's of the world - not the alumni like myself. Regardless - I am seriously reconsidering this decision. I was supposed to renew my football season tickets and buy basketball season tickets this year for 2016. The latter - why? The former - I love Coach Mora as he has embraced what it is to be a Bruin and is committed to moving our program forward with dignity and excellence. It hurts to think that I have to consider my support over something that has nothing to do with is efforts or the efforts of

Coach Close, Coach Savage, etc. Regretfully, the non-revenue programs will be hurt by your decisions around Steve Alford. I know this may not bother you at all. Further - why should I donate to the academic programs at UCLA? If you do not care about all facets that make up the UCLA experience and what it mean to be a Bruin - then why should academic programs be shielded from this black eye?

I would ask that you re-consider the employment status of Steve Alford. Thank you for your time and consideration.

Sincerely,

james



From: Matthew Crytzer

To: Guerrero, Dan


Subject: UCLA Men"s Basketball - Change Needed


Hello Mr. Guerrero,

Since no official announcement has been made, I thought I would try one more time

to convince you that Steve Alford needs to be dismissed right away.

1) The terrible way he handled the Pierre Pierce incident.

2) The way he favors his son, Bryce, over other players.

3) Due to the nepotism, he has caused unhappiness with the other members of the team. This will likely lead to transfers.

4) He has the lowest winning percentage of any UCLA men's basketball coach since

the Wilbur Johns.

5) He lost to USC three times in one season.

6) His record this season was 15-17.7) Attendance is low and UCLA is losing donations.

We would like to bring our young children to a basketball game at Pauley Pavilion, but

we won't feel comfortable doing that until Steve Alford is dismissed.

Please terminate Steve Alford's contract immediately.


Sincerely,

Matthew Crytzer

From: Matthew Crytzer <mdcrytzer@ >

To: "[email protected]" <[email protected]>

Cc: "[email protected]" <[email protected]>; "[email protected]"

<[email protected]>

Sent: Friday, March 11, 2016 9:09 AM

Subject: Re: UCLA Men's Basketball - Change Needed

Hello Mr. Guerrero,

I just heard that you decided to retain Steve Alford for next season.

As you can imagine, this is supremely disappointing.

It saddens me that I won't be able to pass along UCLA basketball to our kids, like my

mother and father did with me.



Good luck with your program.

Sincerely,

Matthew Crytzer

From: Matthew Crytzer <mdcrytzer@ >To: "[email protected]" <[email protected]>Cc: "[email protected]" <[email protected]>;

"[email protected]" <[email protected]>Sent: Thursday, March 10, 2016 11:27 AMSubject: UCLA Men's Basketball - Change Needed

Hello Mr. Guerrero,

My wife and I graduated from UCLA in 1997. While students at UCLA, we attended

many men's basketball games. We have very fond memories of these times.

After graduating, we still attended a few games each year, and I watched every other

game on TV.

We were both disappointed when Steve Alford was hired as the coach to replace Ben

Howland. We decided to give him a chance, but unfortunately, our fears have been realized.

UCLA records for the past three years have steadily declined:

28-922-14

15-17

This season, we were blown out three times by bitter rival USC (in basketball...).

We have stopped attending games and sadly, I don't even watch them on TV any

longer. We won't be attending games or watching them on TV until a new head

coach is hired.

Please don't look to the 2016 recruiting class as the savior. It is fool's gold. They

won't be able to overcome the eventual transfers, the bad chemistry (Coach Alford featuring his son), and Coach Alford's lack of coaching acumen.

Please don't fear the national media backlash at replacing a coach after three

seasons. Regardless of when a coaching change is made in UCLA men’s

basketball, the media will always say that it is due to UCLA's unreasonably high

expectations. No championships in 20 years and missing the tournament 5 out of

the last 14 seasons... Does that say "High Expectations" to you?



Please don't worry about the curiously high buyout clause for Steve Alford. UCLA

fans will return as soon as the coaching change is made, and the revenue from the

increased attendance will help offset the cost of the buyout.

Please don't wait.

The time is now.

Sincerely,

Matthew Crytzer



From: Bryan Bergman

To: Guerrero, Dan


Subject: UCLA Mens Basketball


Dear Sirs:

It is my understanding that despite UCLA not being ranked in the top 25 for over 80% of Coach Alford’s tenure, a consistent decrease in number of wins at an alarming rate, and clear lack of leadership and player development (not to mention nepotism), you are considering keeping Coach Alford as coach of the Bruin Basketball team. I wrote previously indicating I was a die-hard fan who lived and breathed UCLA basketball….until you hired Coach Alford that is. At this stage, and despite the clear and

unequivocal evidence that he is NOT the right person to lead our program, should you continue to retain Steve Alford as the coach, I will not support the program any further. I will also encourage my family members who donate substantially to the athletic department and school not to donate another dime for any purpose for as long as Coach Alford remains the head coach. This means not attending games as well. Please, I know it is hard to let someone go after three years and admit a mistake was made, but more damage will be done to the UCLA brand if it is allowed to continue, even with the fool’s gold of the upcoming class (and I’m positive that team will still underachieve with Coach Alford given the talent available….that’s also assuming all current players stay which is doubtful). Please be decisive and please take our pleas for a change seriously.

Very Truly Yours,

Bryan M. Bergman, Esq.

BERGMAN LAW GROUP

21600 Oxnard Street, Suite 1100

Woodland Hills, CA 91367-7845

(818) 999-9100

(818) 999-9184-fax

[email protected]

http://www.bergman-law.com

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From: Shoulee Wang

To: Guerrero, Dan

Subject: For the Sake of Bruin basketball


Mr. Guerrero: For the love of Bruin basketball it is time to fire Steve Alford now. I am sure as a

person that is the CEO of UCLA sports you wouldn’t want to see the revenue continue going down.

Get a good coach. The school will get the money back from the cost of terminating him when the

brand is elite again. Do it now please.

Shoulee Wang, Class of 74.



From: Curt Frieden

To: Guerrero, Dan

Subject: Hi Dan


Dear Dan,

As a recent UCLA alumnus (2008), I’m absolutely floored and disgusted at the report that Steve Alford is going to be retained as UCLA’s basketball coach.

I’m a die hard.

Well, I was at least...

I'm a former UCLA Yell leader and was lucky enough to be at UCLA all 3 years during Coach Howland’s Final Four runs.

Both of my parents, also UCLA Alumni, were in school during the glory years of Coach

Wooden.

What has transpired since coach Alford was hired has been nothing less than disgusting.

Under Alford’s tenure, we’ve progressively gotten worse and are seemingly continuing that downward trend. He’s mismanaged personnel, has completely lost the fan base and has made UCLA basketball unwatchable.

In fact, I’ve only watched 3 games since he’s been hired.

Coming from someone that was a fanatic, checking online sites and message boards constantly, traveling with the team during the tournament and being extremely engaged with

the program to complete apathy, I think, is simply a shame and telling of where we are as a program.

My father, who has watched nearly every UCLA basketball game since he was a kid has reached the same point.

My friends that would normally come over to watch games couldn’t care less.

And I know we're not alone.

Pauley Pavilion looks more like a morgue on game day than a hostile arena. Pointing to the Kentucky and Arizona games as examples of a full arena would be extremely short sighted.

We're UCLA.

Pauley should always be full.

The students don’t fill the stands, they don’t care.

They know nothing about UCLA basketball and its great tradition.

And these are the ones that you will be counting on later to fund the program.



As a young alumnus that’s hitting my stride in the “real world” and beginning to donate to the WAF and athletic department, I’m feeling little motivation to continue donating to a program in such shambles.

We’ve truly hit rock bottom and to think that a good recruiting class next year will somehow right the ship is simply ignorant at best.

The captain of this ship has no idea what he’s doing.

He should have never been hired in the first place and to have him continue to would be a complete disservice to the UCLA alumni that support the school and program.

It would be a complete disservice to the students that attend UCLA and should be supporting the program.

And it’s a complete disservice to the student athletes that come to our great university to compete and be coached at the highest level.

I urge you to get rid of this cancer to our program and bring UCLA back to its rightful place in college basketball.

You owe it to the student athletes, the students, the fans, the alumni and the donors to do the right thing.

Sincerely,

-Curt Frieden

UCLA Alumnus 2008



From: David Bartman


Subject: UCLA Basketball - need a change


Dear Gentlemen,

I have grown up a UCLA Bruins Basketball fan. Since 1975, I have been attending games when I was just 4 years old. I

remember vividly the terrible Hazzard years, the fool's gold of Steve Lavin and now the vast underachievement and lack of

foundation being built under Steve Alford. The current team doesn' t have a foundation and certainly doesn't play hard. The

lack of fundamentals seen minute to minute in each and every game is truly outstanding. This past year might have been the

worst season I have every witnessed, this team was preseason ranked #22 and ended up with a losing record, the lowest

finish EVER in the Pac-12 and losing three times, in games that were not competitive, to USC. That same USC team that is

lead by players that wanted to come to UCLA but were overlooked by Coach Alford. What more does a coach have to do to

get fired? This cannot be about the buyout that would be way too short sided for $2.6 Million dollars now instead of in

2020. As a decent sized donor and a lifelong Bruin Basketball fan, I urge you to make UCLA basketball relevant again. It

will be a shame to waste next year's recruiting class with a coach who has proven over 20 years of coaching to be mediocre.

David Bartman

--David Bartman

(C)



From: Paul Lin

To: Guerrero, Dan

Subject: Please change our basketball coach


Dear Mr. Guerrero,On behalf of my family, I respectfully request that you make a change to our men's basketball

coach and replace Steve Alford.

My father is an Ucla alum and fan for over 40 years. My brother and I and our children have been fans since birth. I myself am also an alum since over 20 years ago. We have been passionate supporters mainly for the basketball program and have been season ticket holders or attended many games for years.

We are all in agreement that not only is a new coach needed due to lack of coaching and leadership ability, but this is the first time we feel that it is even more about damage to our program and school image. It relates to our view of Steve Alford's lack of morals and respect for our university. He does not serve as a good role model for our students. He lacks

discipline, accountability and is making a joke of our basketball program by featuring and giving jobs to his sons as his #1 priority.

This could not be predicted when first hired, but it is obvious now after 3 years. Please make a coaching change and stop the damage to our beloved university.

Sincerely,Paul Lin, class of '95and the Lin Family



From: Josh Burnam


Subject: It"s not too late to turn back

Date: Monday, March 14, 2016 12:00:55 PM

Accept your error. You are thumbing your nose at the entire fan base. Your legacies will be sealed with this failure. There is a banner flying over the school for gods sake.

Fire the fraud.

Joshua Burnam



From: Michael Zank

To: Guerrero, Dan


Subject: Please Fix it (Men"s Basketball, obviously)


Mr. Guerrero, Mr. Rebholz, and Chancellor Block,

This is my third message (I've received no reply to the other two), and I'm amazed that young donors walking away from a $50,000 pledge to Athletics (the Football Facility, in particular) doesn't even merit a placeholder copy-paste response. Maybe your CRM system is broken?

I'm not sure the three of you understand the level of crisis that Ucla Athletics finds itself in, or the damage Mr. Guererro has caused to the relationship between Ucla and its donor community by (1) failing to do and due diligence when hiring a men's basketball coach in 2013, (2) failing to dismiss a failed basketball coach at the end of this season, and (3) dismissing the pleas of hundreds (thousands?) of members of the Ucla community to fix the problem, in the most tone-deaf manner possible, by quietly leaking that he was going to retain Steve Alford just 36 hours after the end of this miserable season in hopes it would shut us up, rather than really examine or address the multiple issues causing this crisis.

People (me included) really, really, really want to support Ucla and its athletic programs. We don't want to be stuck in a war with Mr. Guerrero that we didn't start. Athletics in particular (for better or worse) provides the common cultural element that unites all students, alumni, and fans, and builds the goodwill that eventually matures into donorship like that of Mr. Wasserman and Mr. Ostin, and others that have made large gifts to other departments. The current course of the Athletics administration is destroying this culture, and making the donor experience miserable. We want to give more, not less. We don't want to walk away from pledges, but Mr. Guerrero has left us no option.

I'll close with a few suggestions and observations that you may not have considered. It's not too late for Mr. Guerrero to avoid the perception that he will be the Athletic Director that killed Ucla Men's Basketball, the crown jewel of the entire department. Fire the already-failed Mr. Alford. Don't further alienate your closest supporters by giving up on Men's Basketball.

Please consider:

(1) The situation is only going to get worse. The "Fire Alford" movement, in all likelihood, is just getting started. The entirety of next basketball season, and all the time in between, will be even uglier if Mr. Alford is retained.

(2) In time, the focus for the failed Hoops program will shift from Mr. Alford to Mr. Guerrero and Ucla. Right now, Mr. Alford's failures are in the spotlight. It will be bad for all of us when this shifts to Mr. Guerrero and Ucla, and the question and perception among the Ucla community and the national media becomes "why have THEY failed?"

(3) Mr. Guerrero has two choices: hero or goat. Unfortunately, his service and legacy as athletic director will, unfairly or not, be cast solely by his response to this crisis. I hope for his sake he chooses "hero". We want peace, forgiveness, and reconciliation, and only Mr. Guerrero can provide them.



As I said before, we want to give more, not less. Please give us a reason to consider Ucla worthy of support, because on the current course there won't be any Wassermans or Ostins to support the next Athletic Director.

Best Regards,

Michael Zank

PS - If you perceive that this crisis to be too problematic for the current athletics organization to successfully resolve, I promise there are many capable, professional people who are happy to volunteer to help out. Please call me if there is anything I can do with my time or expertise to help fix Ucla Basketball, or assist the Athletics organization in general.



From: Bill Elkins


Subject: FW: Fire Steve Alford IMMEDIATELY!!!!!!!!!!!!!!!!!!!!!


From: Bill Elkins [mailto:billelkins461@ ]

Sent: Monday, March 14, 2016 11:42 AM

To: [email protected]; [email protected]; [email protected]

Subject: Fire Steve Alford IMMEDIATELY!!!!!!!!!!!!!!!!!!!!!

Gentlemen,

I’m not a season ticket holder but for the past 40 years, three friends and I have attended six mens’

basketball games at Pauley each year. This year we attended only one game because the product

on the court was so poor and difficult to watch. I’m emailing you to urge the immediate

termination of Steve Alford as head basketball coach at UCLA.

His first year, Coach Alford inherited three first round NBA draft picks. That level of talent, not his

coaching acumen, was largely responsible for the 28 wins. Beginning with his second year it was

crystal clear Alford was at best a mediocre coach. His record of 22 wins last year, 15 wins this year

witnessed by a half full Pauley Pavilion clearly demonstrates a lack of support from the UCLA

basketball community. John Wooden taught us what high quality basketball looks like. In good

conscience, I know you can’t believe the product Coach Alford is giving us is anything close to high

quality. The team is fundamentally unsound. The players do not play hard. The games are no fun

to watch. The sinking attendance speaks volumes. I also trust that the disgusting nepotism Coach

Alford consistently shows with his son bothers you just as much as it bothers the UCLA fan base.Bryce possesses marginal basketball skills. In addition to never being held accountable on the court,

he is on pace to play more minutes than any player in UCLA basketball history and to attempt more

shots per game than any Guard in the storied history of UCLA basketball. This is coaching

malpractice! Is there any real question why there is such a chemistry problem with the team. To

any knowledgeable UCLA basketball fan, it appears that Coach Alford’s number one priority is to

showcase his son.

I challenge you to not forget to remember the lesson we painfully learned from the Steve Lavin.

That lesson was not even the most superior recruiting can compensate for mediocre coaching. I

know Coach Alford signed a top recruiting class last November. I know he has verbal commitments from two highly regarding players for 2017. Steve Alford just like Steve Lavin is at best a mediocre

basketball coach. His record of over two decades speaks for itself. He has never coached a team

past the Sweet 16. At most universities the Sweet 16 is a reasonable goal. The Sweet 16 is Steve

Alford’s ceiling. If and when he gets UCLA back to the Sweet 16, the elite coaches he will meet there

will coach circles around him. The basketball program at UCLA is special! I’m counting mon you!! I

miss coming to Pauley with my friends, sitting behind to bench and basking in the high quality

basketball being played by the team wearing Blue & Gold. Fire Steve Alford

immediately!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!



From: Carrie White

To: Guerrero, Dan




Attachments: UCLA petitionv2.pdf

Dear sirs, we have 1500 signatures and counting on our petition at this point, and these aredie-hard Bruin fans. Not people who get paid to glad-hand the program. Not people whohide behind their desks when times get rough. Not people who use the program only toshowcase their sons.

These are people who bleed blue and gold, and it looks like we're getting some of the bigger donors, as well. As Athletic Department, it is your job to listen to the fans—and alumni,and donors—and do what's best for the university. Not what's best for your personalreputation.

And I can promise you one thing: We're only getting started. The fans as a group are

outraged by your actions, and those of Steve Alford. We deserve better, the schooldeserves better, and the team itself deserves better. Never in the history of UCLA sportshas the fan base called so strongly for the ousting of a coach. Never has there been such anoutright rebellion. Even when Lavin was at his lowest, we were still cheering for the team.

Those days of quiet acquiescence and misery are finished. We're not going away, andwe're not letting this die a silent death. Don't you think it's time you gave us the respectwe've given you, and listen to our voices?


Date: Friday, March 4, 2016 7:45 AM

To: <[email protected]>



Dear Sirs…

I grew up on UCLA lore. In fact, I was born to it. Both of my parents went to UCLA, and

were there for the Wooden years. My mother was a tutor to Walton and his gang. My fatherhid from the Black Panthers in Royce when they invaded the campus. They lived and breathed John Wooden, and taught me everything I needed to know about how to get into UCLAmyself. In fact, the common joke is that I was bred to go there.

Some of my earliest memories are of watching Bruin basketball. I remember seeing Reggiefly. I cheered for what we called the ‘5 Ms’—Tracy Murray, Mitch Butler, Derrick Martin,Gerald Madkins, Don Maclean. I was pacing outside of my house, listening to my dad andsisters scream, when Tyus made his layup against Minnesota. And in the end, when it came



down to choosing a college, I went to UCLA for the academics, yes, but because UCLA basketball ran through my blood like oxygen.

I got there a year after the national championship and was there during the fall into the Lavinyears. I graduated in 2000 and suffered through those embarrassing years of no basketballidentity. I was ecstatic when Howland came on board, and I supported him — and his hard-nosed style — up until the end. I met him several times, and really liked him personally, aswell as his style and passion for UCLA. When Steve Alford arrived, I was disappointed, butwanted to give him the benefit of the doubt. Maybe the AD had seen something no one elseknew. Maybe he really was the one to bring the program back up. We have all, however, seenthat this is not the case. I don’t know what’s going on behind the scenes, and I don’t knowwhat the motivations or political agendas are. I don’t know how we got to this point.

What I do know is that I’ve never been so embarrassed to be a UCLA basketball fan. I’venever intentionally ignored my TV when there’s a game on. I’ve NEVER been able to say Idon’t care about any of the players on the team. Not even during the Lavin years was I sodisillusioned with our team and what it was doing to our lofty history. I can say without adoubt that I’ll be withholding any and all support — financial and otherwise — until this

problem within the program is fixed. I absolutely cannot condone contributing to the downfallof our program, or the man — men — who are allowing our tradition to be flushed away likethis. Please, for the love of all that is UCLA, fix the problem. Fire Steve Alford and find us acoach worthy of those four letters.


______________________________________________


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____________________________________________

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Restore UCLA Basketball

A Community effort to return UCLA Basketball to

prominence

Open Letter to Dan

Guerrero

Dear Mr. Guerrero,

We, the undersigned, are writing to you as a group of devoted Bruin fans.

The people on this list consist of alumni, boosters, donors, and fans, all brought together in anunprecedented way because we share one common opinion.

We would first like to let you know we understand the pressures and challenges you face inrunning the UCLA athletic department. We recognize the accomplishments of making UCLA’sathletic department fiscally successful, renovating Pauley Pavilion and building the football andbasketball facilities, especially in the state school environment of California and the economicclimate of the last several years.

We believe that UCLA is in our hearts and that being a Bruin means so much to you, as it does to

all of us.

Like you, being a Bruin has been such an important aspect of our lives. Many of us grew upBruin fans, and come from families with many generations of Bruins.

So much of our lives are remembered and associated with UCLA, and for the undersigned, theUCLA basketball program. For 60 years it’s been one of the most unique and special sportsteams in the world. The beauty, excellence and dignity of Bruin basketball has been a threadthroughout our lives, something we could always rely on.

However, we can’t do that anymore.

Everyone who signs this petition assuredly agrees that the state of UCLA basketball is in acrisis. For many of us who have been Bruin fans for decades, it is a recognition that this crisis isin many ways unprecedented for the program. Many of us lived through the Walt Hazzard andLarry Farmer years, and we remember those well as an extended period of time in the 1980’swhere on-court success and relevancy seemed lost. Until recently, that period of time could havebeen referred to as the “low-point” in the basketball program’s post-John Wooden history, andyet compared to that era, this current time with Steve Alford feels different. Yes, there aresimilarities in terms of wins and losses, but the program doesn’t have that same glow and spirit



to it. Even under Steve Lavin, it was still UCLA basketball and crowds at Pauley Pavilion did notplummet like we have seen since Steve Alford took over. Even when Ben Howland’s programwas on the decline, his players could be counted on to always play with great effort, and he lovedand respected UCLA basketball.

We could spout stats to you, cite statistics showing Pauley Pavilion setting historical records forlowest annual average attendance, but you know all that. What we can offer you is the prevailingperspective of the majority of the UCLA basketball fan community, articulated in a way that onlyBruin fans who have a deep and heartfelt connection to the program can understand and feel.

You have stated that no one understands expectations at UCLA like you do, and our hope is thatyou will similarly uniquely understand the anguish that UCLA fans are experiencing as ourbeloved program has been decaying before our eyes. While, of course, there are some withunreasonable expectations of where the program should be, we believe the vast majority ofUCLA fans have a clear understanding that the days of John Wooden are over and we all simplywant a competitive program that we can all be proud of. That is one of the main reasons theundersigned felt that approaching you in this manner, with this voice, was necessary!to helpmake clear that we are not demanding national championships and undefeated seasons everyyear, and to make clear that most UCLA fans have, over the course of several years, arrived at abalanced and fair assessment of UCLA basketball.

In unprecedented numbers this is our collective opinion:

1. The teams Alford has put on the court in his three years have been talented, but they playwith very little effort, and thus the variation and inconsistency in results (e.g., beatingKentucky, losing to Washington State). One of the great indicators for sustained andconsistent success among the most successful college coaches has been an ability tomotivate their teams to give maximum effort. It shows respect to the coach, the fans and,for UCLA, the Four Letters on the uniform. Yet until these last three years, we haven’tseen this lack of effort from a UCLA program under a specific coach (including SteveLavin) in our lifetimes. As fans our obligation is to support the team, regardless of winsand losses and ups and downs. But the one obligation of the team in return is to play hard.Alford’s teams have broken that pact with UCLA fans, which we believe is a drivingfactor in the attendance decline and the UCLA fan community’s inability to embraceSteve Alford.

2. The lack of good, sound basketball. UCLA, for the most part of 60 years, has embodiedwell-taught, fundamentally-sound basketball. The basketball that is being played byAlford’s program does not come close to this ideal. It’s embarrassing to listen on anationally televised game when TV commentators, who perpetually soft-pedal theircriticism, blatantly call out the fundamentals of a Steve Alford-coached UCLA team.Charles Barkley, as a commentator for the recent NBA Dunk Contest, said “I only watchgood [college] teams, that’s why I don’t watch UCLA.” The fact that this has even aslight chance of being said about UCLA basketball cuts at the core of everything we holddear about the ideals of UCLA basketball and the legacy that John Wooden built. Webelieve that in addition to Steve Alford’s inability to motivate his players to consistentlyplay hard, he has failed to instill sound fundamentals into his players, the combination of



which has led to what has now essentially become a .500 basketball program and whythere is so little hope among the undersigned for significant improvement in the future nomatter how much talent is eventually recruited into the program.

3. Even if you feel it’s not true, you have to be aware that the perception among UCLA fansis that Alford is using UCLA basketball as a platform and showcase for his son, Bryce, at

the expense of the team, the program, the fans, and the legacy of UCLA basketball. Thisisn’t something a few crazy fringe fans believe, but the overwhelming majority ofrational, fair-minded UCLA fans who have watched the team consistently since Steve andBryce Alford arrived. It’s important for you to know what this perception is, and thatUCLA fans believe their beloved UCLA program has been hijacked to a degree by acoach who has put his family interest ahead of those of the UCLA program, and just howanathema that is to the undersigned who cherish the program as something greater than amere basketball team. If you talk candidly with UCLA fans, they’ll cite this favoritism asone of the biggest reason they’ve abandoned the program, that it violates standards andideals they need to support a program and coach.

There are more issues, but we won’t laundry list all of them.

This all has made us collectively feel that what we’re watching isn’t UCLA basketball. Theproduct on the court is surreal, bringing about a foreign, strange feeling, literally like the UCLAbasketball program has been stolen from us.

This is an amazing turn of events, something we could never envision in our lifetime. UCLAbasketball was sacred and it’s now being denigrated in a way we thought we’d never live to see.

It’s heartbreaking for us.

Just so you know, it’s changed the state of the UCLA basketball fan in a way we’ve neverwitnessed. It used to be that UCLA basketball fans, regardless of the wins and losses in anygiven year, still cared about UCLA basketball. The record-low attendance obviously reflects this,but beyond the empty seats at Pauley Pavilion, interest in UCLA basketball among even theformerly most-ardent UCLA fans is at an all-time low. For the first time ever, UCLA basketballfans are sitting out their UCLA basketball fandom, with so many expressing that they no longerplan their social schedules around UCLA basketball games, that they no longer even bother towatch games on TV, and that they simply cannot bring themselves to follow the program againuntil Steve Alford is no longer the head coach and the program and its integrity can begin theprocess of being rebuilt. Certainly the last few poor years under Howland contributed, but thesethree deeply disappointing and disorienting years under Alford has made it too overwhelming forfans to continue to endure. It is simply too painful to watch. We’ve lost UCLA basketball anddon’t see the light of it coming back soon.

Many of us are older fans, and we feel there is an increasingly less likelihood of seeing anothersuccessful era of UCLA basketball in our lifetimes. And again, it’s not just about success on thecourt and wins and losses; it’s about restoring the integrity of UCLA basketball, so its playershave reverence for the Four Letters and firing out with maximum effort every time they take thecourt in respect of John Wooden. It’s about restoring the basic dignity of UCLA basketball so



we’re no longer a punch line for TV commentators. It’s about restoring the bond between theUCLA basketball program and the UCLA basketball program fan-base.

Many people on this list will not attend another UCLA basketball game until Steve Alford isdismissed. Many of people on this list will not donate another dollar to the athletic department

until Steve Alford is dismissed. Obviously the fan turnout at Pauley Pavilion is reflective of thisopinion. And while we understand that the football program’s recent success has driven manydonor dollars to the Wooden Fund, we are sure you understand that there is an enormous amountof potential donor dollars that could be tapped if the basketball program is liberated.

We assume that you believe firing Alford after three seasons is harsh. In your time at UCLA,you’ve never done that before. There are enough of us who agreed with you when you gave KarlDorrell and Rick Neuheisel probably one additional year before you dismissed them. But theAlford situation is different. If you wait one more year, after the several bad Howland years andAlford’s three seasons, we’re afraid you might permanently damage UCLA basketball to thepoint it won’t easily bounce back. As we detailed earlier, this period of UCLA basketball harkensback to the 1980’s as a sustained low-point of UCLA basketball, but with the unique crisis ofUCLA basketball losing its identity, legacy and fan-base in ways that differentiate it as perhapsthe single greatest crisis period of UCLA basketball since its inception.

The Pauley Pavilion re-model and construction of the basketball practice facility will bothresonate as lasting contributions to the basketball program and UCLA as whole, for decades. Butthe reality is, when it comes to your legacy as UCLA’s athletic director, those accomplishmentscould ultimately be overshadowed by how you handle the Alford situation. The undersignedbelieve you have one last thing to do to ensure your legacy at UCLA, and that’s restore UCLAbasketball to its rightful place as one of the most respected and honorable college basketballprograms in the country. Taking action at the end of this season rather than waiting one moreyear could be what it would take for the UCLA fan community to forgive the unsuccessful hiringof Alford, since you swiftly took the action necessary to correct it.

Send a decisive message tothe UCLA community that you’re willing to do what it takes to get this done. We want so muchto support you; give us the final reason to do it.

As a gesture of our sincere desire to send our message to the athletic department in a constructivemanner as partners, we opted not to start an offensive website, or storm the Morgan Center withprotests. We chose to voice our opinion to you this civil way, so you’d appreciate that we are notthe lunatic fringe, but the deeply frustrated core of reasonable UCLA basketball fans. We hope itinspires you to provide us the courtesy of your attention and motivates you to take action.

With sincere respect and regards,

The UCLA Basketball Fan Community

______________________________________________________________________________



1. Wilkie

2. Jim Hatton

3. Greg Moore

This is certainly a low point of UCLA basketball. Please listen and take action.

4. Mark K This program is an embarrassment to all UCLA fans. I’ve been a fan since Alcindor days and thisprogram is disappointing to watch, empty seats in Pauley is unacceptable. Bruin bb is irrelevantnow thanks to the coaching effort of Steve Alford.

5. Sung C Stop the bleeding now. Changes needed.

6. John F

Mr. Guerrero – Please replace Coach Alford now!

7. Earle Vaughan Never should a UCLA Team be this poor… I will no longer buy tickets…

8. Scott Class of 2001/Anderson 2006 and lifelong UCLA fan

9. James G It’s over, time for leadership change. The program has failed under Alford.

10. Michael K UCLA Basketball should be ashamed and embarrassed for their performance this season.

11. Justin

12. David

13. Steve Olson Very disappointed in our basketball program. For the first time ever last night, I forgot we wereplaying. Looked up at a TV in a restaurant and saw my bruins and barely cared. That’s howapathetic I have become.

14. Darryl Wooten I agree that a change is desperately needed. I can no longer support Alford being coach.

15. Oleg S.

16. Adam S The Alford era has been a true disappointment. The spirit of UCLA basketball has been damaged



significantly and I am not sure how long it will take to restore the UCLA brand. I do know,however, that every game Steve Alford coaches from here on out will only dig the hole deeperand deeper. My parents have held season tickets for basketball for FOUR decades. It only tookthree years of the Alford era for my parents to decide NOT to renew their tickets. Forty years oflove for UCLA basketball, sucked dry in just three, unwatchable years.

Mr. Guerrero, you have accomplished many great things during your tenure here at UCLA.Most notably is the revival and rebirth of UCLA football, helped by the commitment to improvethe fan and player experience. In addition, the renovation of Pauley was a huge achievement andset the stage for UCLA basketball to return to prominence. Unfortunately, all of this effort maybe wasted. As unfair as it may seem, your legacy is tied most to UCLA basketball, as the historyof this program is second to none. Now might be your last chance to bring in a basketball coachwho can match the high level of success you have created for the other UCLA sports. Thatperson is not Steve Alford. You have the power to do what is right for the fans, right for theplayers, right for the John Wooden legacy, right for UCLA basketball. But it starts right now.

17. John Powell

John PowellClass of 2011Like

18. Hugh Bardston Aside from the poor coaching, and the terrible position to place the team in with the wholefather/son thing, I don’t think I’ve seen a coach less engaged with the fan base and the UCLAcommunity.

20. Jeremy R. Regal There is a simple benchmark for this program: Cal. If we are losing a five-star recruit not from

the Bay Area to them and finishing behind the benchmark of mediocrity in the standings, thecoaching performance must be unsatisfactory.

21. Chris McWatt

22. Eric Olson I miss the days of having a team to root for that improves as the season progresses and embodiesthe characteristics of this great university. Instead, the team lacks direction, focus and it hasgotten worse each year under Coach Alford. After having received both my Bachelors andMasters at UCLA, I long for the day when the once beloved program has a coach that is worthyof consistently keeping UCLA in the top 10 and doing so with purpose and a work ethic that

would make Coach Wooden proud. We clearly do not have that in the current coach who hasbarely made himself available to students and the media.

23. Ed K The program should not be regressing in the 3rd year of Coach Alford’s tenure. Coach Alford’suse of Bruins Basketball to showcase his son to the detriment of the rest of the team has created alack of chemistry that is apparent to anyone following the program. Most coaches are harder ontheir son/daughter – Coach Alford has gone the other way and allowed Bryce to dominate play,



chuck shots, chastise teammates, and worst of all, play no defense. This team is unwatchable andfor the first time in nearly 30 years, I have stopped watching UCLA basketball games. Goimgforward, no matter who is on the team, I will only be a casual fan until a new coach reinvigoratesthe program.

24. Doug Johnston Agree it is past time.

25. Doug Johnston

26. Mark Gerard, M.D. I have been a UCLA fan since 1969 (age 9), attended virtually every home game while in school’78-’82, then most games during my training at UCLA ’86-’90, followed by the last 26 years asseason ticket holder and WAF donor. I have never before felt so uninterested in our basketballprogram due to the pathetic lack of discipline, defensive effort, and commitment to team play. Itis often unwatchable. The program deserves a coach who will command respect and who will

insist on accountability. Steve Alford is not that person.I implore you to relieve him of his duties now before this epic low point in our history

becomes even worse. Please do not wait any longer. The diagnosis is clearly evident. Intervenenow to save the patient: our dying basketball program!

27. Brian G Amen brother

28. Sean Adams

29. Rich Alvari

UCLA is world class institution of higher learning. UCLA has always been revered for having aworld class Collegiate Athletic Program. UCLA should never be “average” at anything.

UCLA now has an average basketball program.Please help restore this storied program to it’s rightful place as one of the preeminent

basketball programs in the country by replacing Mr. Alford at the end of this season.

30. Greg Taylor

31. A.D. Cox UCLA fans have had 3 years to witness the Steve Alford era. The result has been a program thatnow has a reputation of being soft, underachieving, and nepotistic, and is now an embarrassment

to both its current and former players, and faithful fans and supporters. The rift between CoachAlford & son vs. the other players on this team, is now public and undeniable. Anyone payingattention could see it clearly in both the LA Times and OC Register this past weekend.UCLA is better than this, sir.

Hoping you, Mr. Guerrero, can engineer a mutual parting of ways that lets Coach Alford go tofind a school which better suits his abilities, and for UCLA players and faithful supporters, endsthe national embarrassment of being perceived as a soft, underachieving, nepotistic program.Then it can focus on reclaiming itself as an elite Final Four program with a new leader, just as it



was a decade ago.

32. Steve Gaytan Simply disappointed with what has become of our once proud basketball program.

33. Peter Wu Never been so down on UCLA basketball. I’ve followed since 1979 and so frustrated that I haveto keep watching his son play.

34. Lisa Kochakji

35. Jason Fandrich

36. Judith Vineyard Roach, R.N.,M.N. Alford is not who we want representing our school.

37. Greg Scofield Just want to root for a fundamentally sound team that plays hard most of the time and every yearAlford has been coach, UCLA basketball has gone further away from that standard. G Scofield –class of 1985.

38. xprov1

39. James Roach MD Alford lost it for me at his very first news conference when he refused to take responsibility forhis mistakes at Iowa. He was just doing what somebody told him to do. He is not a man of highcharacter and his teams reflect him. The team is woefully inconsistent, has no leadership and

wilts under pressure. I am sad to say that after almost 40 years as a supporter I have completelylost interest in UCLA basketball. We need a change now to stop the bleeding.

40. John Steve Alford has presided over a rapid decline in UCLA basketball. I fully agree he should berelieved of duties and replaced with a coach worthy of the Bruin legacy for next season.

41. Casey Kim We thirst for a team we can be proud of in terms of fundamentals, effort and pride.

42. Michelle Benedict

I’ve been a UCLA fan for a long time but the past 3 seasons have been dreadful. It has becomealmost unwatchable. There are poor fundamentals, no defense, and poor attitudes all around. Noaccountability either from the coaching staff. Please make a change before the program is hurteven more.

43. Miguel Duarte It’s a sad day when myself and many Bruin alumni I know have become unattached to theUCLA Men’s basketball program. I’m the President of my local alumni chapter and I can’t get



anyone to watch a basketball viewing party when we average around 100 for football games.

44. Jackie Luk

I will not renew my season ticket if Steve Alford is not fired after the end of this season. I juststand his coaching anymore.

45. Bryan Hardwick

46. Jay Barrera The program is declining, rather than improving. Even with a large buyout, it is better to right theship now, than to wait until things get worse. With renewed support, we can minimize our losses.Time for Change!

47. Gavin Ross Perfectly stated. Couldn’t agree more with the contents of this letter.

48. Karl F Lifelong UCLA fan and alumni. Never been so disheartened. Not during Hazard years. Not evenduring the Lavin fiasco. Shook my head during the end of the Howland era. Darrell, Neuheisel. Ihung in there. This is so completely on a different level. From the obvious nepotism to theobvious fact that Steve Alford cares for nothing about the tradition of UCLA basketball. This isalso hurting UCLA Athletics in general. I was a 25K a year Wooden donor until recently. Smallpotatoes, but multiply by 100 and here is some effect. Act now before the indifference becomesan affliction that may take decades to overcome.

49. Chris Collins The lack of fans showing up tells you everything you need to know.

50. B. Suruki The students deserve a total great school experience.

51. Mark Tsuie

52. Steve W Alford is not the right coach for UCLA. Giving him another year or two to further prove it woulddo too much harm to an already damaged program. And a good coach could turn it all around inone year. The time is now.

53. Nick Henriks Class of 2010

54. Steve Zabielskis Definitely time for a change.



55. J. Chang Class of 2008

56. Chuck Bricker Never mind about the wins and losses, this product is so bad, it’s unwatchable. Dan, it’s time for

you to “FIRE OUT” and do the right thing. The coach is bringing down the program in order toshowcase his son. Another year of this and you won’t have anybody in the seats.

57. Jeremy Harrell How long will be allowed to continue?

58. Matthew Sher We as fans deserve better basketball. Change is needed.

59. Ryan Gallagher Please make the hard, but correct decision: let Steve Alford go.

Class of 1996

60. Jesus Gutierrez Jr. Overdue!

61. Paul Klein I agree

62. B. Massa Watching UCLA basketball during my childhood definitely influenced my decision to attendUCLA versus the “other” school. Under Coach Alford’s “leadership”, I have never been more

disinterested in UCLA basketball. And it’s evident the players are disinterested as well. I hate tosay this but I’m numb to the losses now. Coach Alford needs to be dismissed…immediately.

63. Brian Hamilton

64. Rajan Toprani

65. Walter It’s time.

66. John Gonzales

Time to go.

67. Steve H

68. John Time to go, Alford.



69. Robert Hollister As an alumni and 50-year supporter of the team who has stopped following the program thisyear, I agree with everything in this letter.

70. Bill Walton

71. Scott B. Ucla needs to move on. This program and its development is unacceptable. As a diehard Bruin, Ihate seeing what an embarrassment our beloved basketball program has become. Please…it’stime for change and that time is NOW!

72. Oliver Lester

73. Edwin Rodriguez UCLA deserves better than Alford. Just say goodbye.

74. Jon Blum There is too much talent on this court to be this bad. Wake up and make a change!

75. J. Time to move on, Dan.

76. Jeffrey Nguyen I know it will be expensive but it needs to be done. We can’t waste the talents of Lonzo Ball andTJ Leaf before they leave. Please do this for fans everywhere.

77. bloeffler

Alford doesn’t even pretend to care.

78. Shelly

79. Dave Holtzman Don’t stand for mediocrity, Mr. Guerrero. UCLA deserves so much better.

80. James Sedillo

81. Peter A. Russo Peter A. Russo, (Class of 1989)

82. Diann Sorensen Agree 100%. It is time for Alford to go!

83. Edward Gerard This letter captures the feelings of the UCLA fan base.



84. Bruce Hurd For 25 years, I drove to Bruin games from South Orange County and then San Diego. It brokemy heart to give up my tickets this year but I had to face the fact that it was no longer pleasant towatch Steve Alford’s teams play ball.

85. Lisa Bolden Thank you for so clearly sharing how we feel. Steve Alford was not the right match.

86. Lou Chatman 100%

87. Greg Merchant I was 11 years old when I attended my first UCLA basketball game in 1980 and it made a hugeimpression on me. I definitely think it played a part in my decision to attend UCLA and some ofmy best memories of my time at UCLA were in Pauley rooting for the Bruins. After graduation Iattended as many games as I could until I was finally in a place financially to afford season

tickets. I had those tickets for a decade, until this season when I decided not to renew. Going togames just wasn’t fun anymore because of the poor play on court, particularly on the defensiveend. I don’t expect the Bruins to win every game, I just want a fundamentally sound team thatplays hard, which I don’t see under Coach Alford. Until there is a new coach in place I won’t berenewing my season tickets.

88. Quinn Wilcox Agree. Time for a change!

89. Barry I concur wholeheartedly. I have never been so depressed about UCLA basketball.

90. T. Lee He must go.

91. Enery Hsu

92. Stephen J

93. Dominick It’s very disappointing to see UCLA in this current state. Alford is a good coach, but he’s notvery good fit for UCLA. A coach he can routinely recruit top players in the region is a must.

94. Michael Painter Totally agree.

95. David Wilford Attitude is everything and it starts at the top! Alford has been embarrassing the program allseason…time to go!



96. bwadsworth UCLA should demand not only wins from its coaches but character. Coach Alford does not comeclose to the standard set by John Wooden in that regard.

97. Jesse Cope

Probably not a stretch to say that most of the fanbase is beyond upset. There’s still hope butAlford needs to go.

98. DNam .500 bball is not acceptable at UCLA

99. Nolan Hoffman Terrible and heartbreaking to watch.

100. Kirk Crawford Agree 100%.

101. Harry Alford has to go.

102. Clayton 100% agree.

103. Sun Choi I could not agree more with the lack of sound basketball fundamentals in Alford’s teams.

104. Matt R.

105. Ronald Cox I’d like to see some defense, but we won’t as long as CSA and Bryce are here. Bite the bulletDan and do the right thing.

106. Ken Teysko

As a graduate and older lifelong follower, I cannot watch this year’s team in person or ontelevision. I believe a new coaching staff will have a greater positive impact than the footballprogram made when Mora was hired.

107. Gil Miranda

I’ve been a fan for over 50 years I feel like I lost a child. Waiting for the prodigal son to return.For a coach to consistently say we were flat is heartbreaking. How can you not get up forU.C.L.A. Please come back, my son.

108. Joseph A. Sclafani Suboptimal player development and inconsistent results. The players and fans deserve better.



109. James Don’t give him another year! C’mon Dan, this is UCLA.

110. Cornelius Fong It has been a very difficult 3 years. Time to turn the program around and give us new hope.

111. Syd Elliotto I agree with Evan. Both my parents were graduates over 75 years ago and I grew up attendingboth basketball and football since I was a toddler (I’m well into my Medicare years.) My kidsand grandkids are die-heart fans even though they never attended UCLA. However, it is a sadday in our household these days to walk around wearing blue and gold.

112. Joe Saldana I’m not attending any Ucla basketball games until we have a new coach. Showcasing your son atthe expense of winning games is shameful! He’s an average player at best.

113. Curtis Do something dramatic to restore the UCLA tradition. The students cannot put together theUCLA chant due to lack of enthusiasm for the program.

114. Raza Khan I tried to give him the benefit of the doubt, but I can no longer do so in good faith.

115. Jason Krasnow

116. Bruin Rocs Come on Dan, do the right thing. From a lifetime Bruin.

117. Evan Berman My father is one of the original Pauley season ticket holders who was recognized earlier thisseason. I have been going to games since I was 4 years old. This is an all time low, almostunwatchable.

118. Ryan Andreaz Well said Aaron and eloquently I might add….There’s no pathology whatsoever…Just real Bruinpride of wanting what is right and getting back to the tradition that is UCLA Basketball.

119. Larry Weng (class of 94)

120. Brian Want to be engaged again.

121. Eric Chyo Restore Bruin Basketball pride. I’ve never been so discouraged and disinterested in UCLABasketball in all my life.



122. Juan Rodriguez

123. Bob Morganin Make me a fan again.

124. Joshua Hoover

125. Martin Change is needed.

126. J Lee

127. Craig K The inconsistent play that we’ve seen out of this team can only be attributed to poor coaching.

128. Joe Talamante

He’s not a good coach.

129. David Alford has had his chance and I believe he himself knows it.

130. Michael J Krivoy, D.V.M I don’t expect another John Wooden but Steve Alford is hard to swallow.

131. Rich Moselle Agree

132. Dave Smith

133. Tim Rhodes Well written.

134. Willie Ramirez

135. Tina De La Torre

136. John Diep UCLA deserves a competent basketball coach. Alford should be fired asap, not next year.

137. James The talent is there, and will continue to be there as it is UCLA. The problem is cultivating andgrowing that talent into cohesive, sound teams that don’t lack fundamentals and mostimportantly effort. The original letter only begins to express the deep routed problems with thiscurrent coaching staff.A change must be made.



138. George Garcia I’m sure you and others are thinking, “Let Alford have one more year to see what he can do withLonzo Ball and TJ Leaf.” But the past 3 years already tell you what to expect: Alford simply isn’ta good coach.

139. Keanu

140. Jay Bedecarre

141. kwbfilmreviews

142. dougmckain

143. Phil Brock

As an ex-coach, I have been horrified by the lack of basketball fundamentals that our team hasexhibited this year. Teaching defense & rebounding are fundamental to the sport. If your starting

five aren’t listening to the coach then that basketball teacher has the responsibility to eitherchange their teaching methods or bench the starters who aren’t listening. I’ve seen neither thisyear. I am sad about the state of UCLA Basketball and demand a coaching change. As a seasonticket holder I’m now doing something I’ve never done before…peddling my tickets to othersbecause I can’t bear to see the lack of effort and coaching commitment I expect to see from theschool I love.Phil Brock, Class of 1978

144. Ron L Ron L, Class of ’07

145. Antonio Herrera

146. Terri Baker

147. Julie Starting to remind me of youth basketball where the coach’s son got all the attention. There is somuch untapped talent on that team – time to level the playing field. Love my Bruins — need torestore the legacy that we can and should have.

148. Skip Maison

THE GREATEST UNIVERSITY IN THE COUNTRY.

Mr. GUERRERO … Please respond to this outpouring of Bruins by addressing this situation thathas most of us this upset with our beloved basketball team. The inability of our coaching staff isbeyond understanding and it is embarrassing to the alumni and fans of the greatest University inthe country.

149. Kang Yi, Class of 1995 In 1988, my sister entered UCLA and took me to Pauley to see a game. I became a huge TrevorWilson fan and did not miss a Bruin basketball game (watched either live or recorded version)



until last years Kentucky game. I have not watched a full game since that horrible loss. For me itis not as simple as wins and losses. It is about pride and respect. Pride in being a student athletefor one of the finest Universities in the world and respect for the history that is UCLA basketball.Steve Alford’s team plays with little effort and plays little to no defense. To me, Steve Alford andhis teams demonstrate no pride and show no respect for the history of Bruin basketball.

150. John Lam Agreed.

151. Jason Rubel I like Bryce. I like his hustle and his passion. I like Coach Alford. However, I do not see playersimproving nor do I see a desire to win instilled in them. These are coaching problems. Alford’scontract is such that there is a huge financial incentive for both sides to do nothing, and the statusquo is bad for the program in both the long and short terms.

152. Sam Fox

Signed. Go Bruins.

153. Rob Mattel

154. Donald Smith I used to support CSA and defend his son, but his blatant refusal to sit his son while Bryce makesa mockery of defensive effort is inexcusable.

155. Zaid Qureshi

156. J. Kelley

Well said.

157. Ryan We have fallen way too far. I know Alford has a good recruiting class coming in next year, but Ihave zero confidence he can turn these kids into champions. I just don’t see the development. Idon’t see the heart. I don’t see the camaraderie and team chemistry, and I certainly don’t see anyevidence of a decent offensive scheme. Our guys dribble around for 20 seconds into the shotclock, looking confused, and then wait for Bryce, Issac, or Aaron to drive one one one into thelane and jack up a wild shot. We don’t move the ball, stand around a lot, and our players showvery little understanding of how to get open shots. It’s excruciating to watch. It’s just totallydiscouraging to see this current team. I never watch a game expecting to see good basketball or a

win, and that’s a shame. It’s time for a change.

158. Keith

159. Jovan My father played football for UCLA in the late 70s early 80s and I have been a fan all my life.For years I have not missed a football or basketball game on tv or in person until this year. Ithonestly hit me a couple of weeks ago when I said oh yeah there is a game on tonight but didnt



bother to watch it. Bring UCLA Hoops back please!

160. Chris Ibrahim

161. Michael Tye

I am an adopted UCLA fan. I actually went to the University of North Carolina at Chapel Hill,but due to personal circumstances, these days I have traded in Dean for Coach and “Go Heels”for an 8 Clap. The UCLA family is absolutely incredible. Reading these comments makes meunderstand the depth of passion and commitment to the Men’s Basketball Team (and to the otherathletic teams that have contributed to a legacy of excellence demonstrated by 113championships.) One of my most influential professors at Carolina went to UCLA and I wasstruck by the lessons from Coach that he would share with his students. Unfortunately, what I seeon a regular basis occurring at UCLA is extremely sad. The joy of being at UNC is that youknow, no matter what the circumstances, that your basketball team will be competitive night inand night out. The stands are filled every night in ACC country. The team always plays hard and

on any given night, you know you have a chance to win. The rivalry games are incredible. It’svery rare to see a UNC team get blown out, especially against a Duke or Virginia. UNC ball isnot perfect (comment about academic scandal goes here), but it’s consistent and really darn good.I honestly expected UCLA to be the same, but I am shocked. The school of Kareem and Bill,Tyus and Russell, routinely looks like a poor mid-major. It’s hard to watch, given that the onlything you can count on from night to night is that the team will be in disarray. I feel the heartachefrom these comments about how much it hurts the Bruin family, and since the Bruin family isnow my family, it hurts me too. I hope the AD does the right thing. Look how quickly UNC gotrid of Matt Doherty, a Carolina alum, when it became apparent he was not the right man for the job. I love UCLA, I love the basketball team, I pray that maybe one day I’ll be able to come toCalifornia and watch a game, and more than anything, I hope that UCLA basketball restores it’s

blue blood status. It’s just not going to happen with Steve Alford at the helm. GO BRUINS!

162. Harry I can only imagine what John Wooden would say….

163. Steve I graduated from UCLA in ’87, my brother in ’89. We had a pair of season tix in the 200s fromthe last 2 years of Lavin til Ben’s last year. We both live in the South Bay, so our routine duringthe week was to get on the road 2.5-3 hours before game time, battle the %^$!+%&# 405 as longas necessary til we hit Washington, jump off and either hork down there or pick up forconsumption in the car or parking lot, Johnnie’s Pastrami sandwiches, and get to Pauley in time

for warmups. We went to every, and I mean, every, game. Even those directional schools Benused to like to schedule. Away games were DVR’d religiously, and watched either with a 15minute delay or as soon as I got home.

Off the top of my head, some of the highlights of being a Pauley denizen during this periodwere:1. Realizing very early on after Ben’s hire that he was going to right the ship. Almostimmediately, you could see fundamentals and discipline on the court when, just a few monthsago under Lavin, there was none. We weren’t winning much to start with Ben, but a new culture



and a foundation for growth and success very clearly was being built.2. Dijon turning into a team guy.3. That run from ’06-’09 when we were routinely punking Lute.4. Those battles against Monty, Hernandez, Haryasz, the Lopi.5. Those battles against our hopefully future head coach, Kyle Weaver and Derek Low.

6. K Love beats Oregon, the Lukes, Leunen, Ernie, Aaron, etc.7. Screaming at Ryan Crappleby9. Screaming at Shantay Legans.10. Lo Mata. What a stud. I’ll never forget his senior night and hearing that he was the first of hisfamily to graduate from college.11. Aboya and Luc.12. Afflalo.13. Ced finally getting his, and turning into the key guy on that first FF team.14. Ryan f’ing Hollins?! turning into the best version of himself as a player right when weneeded him to.15. Watching our post doubles, hedges, on-ball pressure and shot contests systematically

extinguish the other team’s will to compete. It was so much fun bullying teams into submissionwith our defense and it was so much more stark in person as opposed to on TV.Between the increasing infeasibility of making many games due to a the rising tide of familycommitments and the steep price hike after the Pauley reno, we reluctantly gave up our tix. Stillcaught every game on TV, though, and made the games appointment viewing. All the hooha thatafflicted Ben’s last few years (Drago, recruiting, etc.) were tough, but hope spiked with the newsof Ben’s impending termination and what looked like good prospects to land a stud HC.The quick process that led to Coach Alford’s hire and finding out about the buyout was a quickand hard 1-2 to the crotch, both because of Coach Alford’s background/qualifications in and ofthemselves, and because of the way expectations had been guided. That said, Coach Alford’s firstyear was OK. I liked the offense. Hated the defense. With. A. Passion. For me, it was a tough

team to really embrace, because they didn’t play hard or with much toughness, didn’t playdefense, and there wasn’t any discernible accountability. But, the results were OK. I did findmyself forgetting to Tivo games here and there, and kind of surprisingly, not caring too muchabout that. In retrospect, I’ve got to think this was a manifestation of, from a cost-benefitperspective, the costs associated with following the team (angst/anger over Daddy ball, no D,lukewarm effort, Zach being misused, the bad losses, nutty recruiting) being very close and attimes more significant than the benefits associated with following the team.

Last year, yeah, the cost-benefit was way more skewed. Didn’t follow the team really at all.Didn’t DVR the games. Watched maybe 120 minutes total game minutes, 30 of which wereKentucky when I had to watch because I was at a family event where I couldn’t change thechannel. What little I saw indicated that the Daddy ball, lack of effort, little to no D or toughness,

and no accountability had ramped up. Beyond that, what I knew about what was going on, I gotfrom the web and frankly, those sporadic forays provided even more supporting evidence (nuttierrecruiting) of why it was best to just stay away.

This year, other than taking my son to Kentucky, I’ve not watched or DVR’d a single game.End of the day, Coach Alford is a steward of the University and, more specifically, the men’sbasketball program. The product on the court is a reflection of the culture in his program. Threeyears in, what that product indicates is that toughness, pride, accountability, competitiveness andeffort are not priorities. You can’t, as present circumstances show, build a program under these



conditions. Coach Alford has to go.

164. Charles Amante I couldn’t agree more with this.

165. Martin

Have stopped watching UCLA basketball this year… was a student during the FF years and wantto experience those years again.

166. Thomas

167. H.J. "Taz" Hnatyszyn I support this effort. I will always support all of our student athletes. They deserve the best atUCLA. Alford is not that caliber. Time for changes.

168. Richard Wong He must go!

169. Thomas Team makes the same mistakes every game with no improvement whatsoever. With this amountof talent, we should not have a losing conference record.

170. Zavier Hoover Future Bruin along with my brother!

171. Zachary Hoover

Future Bruin!

172. Richard Tubis

Having been a season ticket holder since 1987 I totally agree with the above. I would also add itis actually painful to watch UCLA basketball team- there is no coherence to the play,embarrassing mediocre effort, especially on defense, and no accountability for poor play, startingwith the coach’s son. We need a change immediately to a coach who instills fundamentals andaccountability. I don’t want to see next year’s class WASTED on a year of Steve Alford’s lack ofcoaching.

173. Mcalf33

Change needs to be made!!

174. John Actually knowing how to coach is just as important as being able to recruit. While Alford may bea solid recruiter, he has absolutely no idea how to coach.

175. matteuswong



176. James Frautnick UCLA class of 65. I am spoiled because I actually saw some John Wooden practices. Theyemphasized team play, strong fundamentals and enthusiasm. None of these are characteristics ofAlford coached teams at UCLA. I suspect that coaching your own son can confuse priorities. Butit is clear there is nothing special about this basketball team even with some top talent on the

roster. You either have principles you follow or you don’t. When fundamentals are not taught anddemanded to be followed, you get this years team. The team is weak in every area. I have noexpectation of anything changing in the future. So if this is what the AD is happy with, so be it.If not, they do something to make it change.

177. Tony To watch such a historical program go down in flames is embarrassing. It really does need to berestored….at least to being competitive, cause right now….it’s not, and being the joke of collegebasketball is not something I thought UCLA would allow.Sincerely,Roger A. Ryn

178. Andre Hannie Some things I agree with other I don’t, however UCLA basketball needs to be restored togreatness!!

179. Trevor White

180. Brian Netter Yes, I’m for a change. Alford needs to go.

181. Jorge Rios

182. Joshua Burt

Although I am ordinarily loath to advocate for someone to lose their job. I understand thepressures associated with losing a job and would never want someone to go threw that; evensomeone has well off financial as Coach Alford.

That said, I was never a fan of Coach Alford’s hire. His efforts to discredit an alleged sexualassault victim at Iowa should have been reason alone not to hire him at UCLA.I used to be a season ticket holder. I ended my investment in season tickets when the wheelsstarted to come off at the mid point of Howland’s career at UCLA. I was hopeful that I would beenticed back with the hiring of a new coach. The hiring of Coach Alford was such adisappointment that I decided I would not return as a season ticket holder until convinced he had

reformed his ways and restored confidence in UCLA basketball. That never happened.Now, years later, Coach Alford has shown poor judgment in preferring his son over moretalented basketball players. His constant laying blame on the other players and the utter lack ofplayer development is alarming and dysfunctional. I am still very disappointed.It is time for a new coach. One with great character and coaching skills. UCLA is a wonderfulinstitution and should be represented by a leader of young men who teaches his student-athletesnot only basketball skills, but also about good character and what it is to be a team player.



183. uclafan2727 He shouldn’t have been hired in the first place.

184. Josh Hamilton I was born into a UCLA family (both parents are alums from the 70’s), I graduated from UCLA

in 2001. My parents had season tickets my entire life, I’ve probably attended 200+ games atPauley in my lifetime. I have never been this embarrassed by our program. I hate to admit, but Ino longer watch games, and no longer care if we win. It’s sad. Just extremely sad.

185. Mat Panagiotis

186. Jeff Chung

187. Brian Duncan I really cannot think of anything I am more passionate about than U.C.L.A. basketball. I grew upin the Wooden era and later graduated from U.C.L.A. I have tried to give Coach Alford the

benefit of the doubt. But this has become too painful. We need to make a change at the end ofthis season.

188. Aditya G. Please remove him; I have never been so apathetic to my beloved Bruin team as I have been inthe past few years. Class of 2000

189. Steven Suiter Sons playing for dad doesn’t usually work because dad can’t possibly be objective. It has workedin the past but ONLY if son is clearly the best player and the hardest worker on the team – ala’Doug McDermott at Creighton

190. Allison Braun

191. Sean Henry

192. Steve I have watched UCLA basketball since Alcindor played Elvin Hayes when I was 10 years old.UCLA basketball was how I first really grew to care about UCLA and is one of the primaryreasons I elected to attend UCLA for college. I can’t stand the brand of basketball the currentteam plays so I don’t even bother to follow the team or watch their games. Please replace Alford.

193. Alan L. Shabo, M.D. I knew Coach Wooden. He would have been sad and disappointed with how our program hasbeen allowed to deteriorate. Excellence requires that a coach motivates and teaches soundfundamentals to his players.Mr. Alford is sadly lacking in both of these essential skills. It is time to face this reality and tomake a change to avoid further embarrassment of our players and our University.



194. Michael Juarez I support the firing of Coach Alford. In three years he has not improved the program at all and infact appears to be trending in the opposite direction. UCLA should NEVER be in 10th place inthe conference. I am not delusional and believe we had a great team this year that should’ve wonthe conference, but finishing in 10th place and not making the NCAA tournament is an absolute

failure.

195. Alex L

196. Robert Bailey

197. Kenneth Ogawa Please carefully consider the next hire.

198. Duc Nguyen

199. Mick Mick Jones, Class of ’64

200. Mark Sullivan Remove Steve Alford as head coach of the U.C.L.A. basketball program.

201. Krista Dornbush Bruin for Life.

202. F.D. Hill

203. Yemel Ramirez Restore UCLA Basketball!!!!!!

204. John Rowen

205. Mike V. I’ve been watching UCLA basketball religiously since I was a kid in the 80’s.I never thought in my wildest dreams that a time would come where I could care less to watch aUCLA basketball game that was being televised.Please Dan, restore the passion back to the fans. I feel that we deserve that.

206. Albert Sae Please make UCLA basketball something to be proud of again!

207. David Dittman

I was at John Wooden’s last game, the 1975 NCAA Final at the San Diego Sports Arena, thoughI was just four years old. My dad, a UCLA student, thought it important for me to be there.I do remember Coach Wooden giving me a box of Cracker Jack after a 1979 game at Pauley, thetickets for which were my 8th birthday present. I still have the Cracker Jack.



I cried when that team lost to DePaul in the West Regional Final. I loved David Greenwood, RoyHamilton, and Brad Holland.

A good friend of mine played for the Bruins in the late 1980s. I’ve spent a lot of time inPauley.

I didn’t attend UCLA because I was able to walk on to the basketball team at UCSD, where I

was also admitted as an “Earl Warren Scholar.” But I’m a Bruin at heart, and I always will be.From where I type I can see my copy of “They Call Me Coach.” So much about John Woodeninforms they way I live, including how I coach my daughter’s 7th/8th grade basketball team.My team, now riding a nine-game winning streak over two seasons and about to run the table indefense of a title we won with all 7th graders a year ago, plays harder and smarter than any ofCoach Alford’s UCLA teams.

208. Tom Braun Please hire a coach that demands fundamentally sound basketball and 100% effort. I havewatched only parts of a couple of games this year as the style of play does not stress teamwork,but rather selfish individualistic accomplishment. My interest in UCLA basketball at this point

revolves around how quickly CSA will be gone and I do not intend to see a game at PauleyPavilion until CSA is gone

209. Rolando Abagat

Change is needed. Bring back a program that we can all be proud of once again.

210. gingerbruinblog My freshman year (2007-2008, Love & Westbrook) was the last time our team was up to theUCLA standard. Please bring it back.

211. Scott Wening

It’s time to end this calamity. For a variety of reasons, this experiment has failed.

212. Tristan Acob Class of 2011

213. Ron Yee I, like Patricia Robitaille, am an alumnus. I became a season ticket holder when UCLA recruitedEd O’Bannon. I’ve supported the team through thick and thin. I have stopped going to games thisyear. I’ve come to expect losses because I know the other team will work harder and we’ll makethe same stupid turnovers every game. Where I differ is that I still care. I want UCLA to find acoach who will insist that every player plays hard, fundamentally sound basketball throughout

the game or he sits on the bench.

214. Dylan Dewey Please restore integrity and the pursuit of excellence to match Wooden’s definition of success asthis clearly is not UCLA’s best!



215. Renzo Salerno BRUINFORLIFE!

216. Jack Keshishian I never really understood what exactly were Alford’s qualifications for this job. Then I did not

understand what qualified him to receive an extension. And finally, from what I understand aboutcoaching is that a team’s identity under a new coach is revealed in the third year of the coach’stenure. Well, this is his third year. The team plays terrible defense. They play without any energy.There are no elite athletes on the roster. There are no NBA prospects on the roster. And there aremultiple players on the roster that have no business playing PAC-12 basketball. I wish I couldbelieve that the incoming recruiting class will fix things. But I have no faith in Alford’s ability tocoach or develop his players. I don’t even want to talk about his nepotism. Next year will also bea disaster, and it will turn off future 5 star prospects from committing to play under Steve Alford.Therefore, I do not understand what qualifies Alford to be allowed to come back for a fourthseason. Please give us some hope that you care about this program as much as we do.

217. Nathan Lloyd Make it right.

218. Kenneth Shabell

219. Austin Smiley

220. uclapt My husband, my daughter and I are all UCLA alumni and 20+ year season ticket holders. Had todrop our tickets this year, and am SO glad our son chose Michigan State University so we canwatch what a good coach can do with his players.

221. Greg Lewis The team does not pass the eyeball test. The problem is, that there shouldn’t even need to be aneyeball test.

222. Joe Nguyen I’ve been a die-hard UCLA basketball fan since the 1990s. UCLA teams should play with heart,desire and for the city they represent – and that’s not happening. And the coach in charge isresponsible for coaching, teaching and for putting the best players on the floor in a position tosucceed – and that’s not happening either. Change is completely warranted and needed.

223. Cameron Cohen

224. ET Bryan UCLA class of '75 It makes me very said that I will likely never see UCLA basketball become a respectable highlevel program let alone elite in my lifetime.

225. jazz93



226. Humberto Benitez Good coaches make average players better, while bad coaches make good/great players average.Unfortunately, we have seen too much of the latter over the past 3 years.

227. Sophia Goossen

228. rtsakamoto It is time.

229. Ivan

230. dougmckain Unfortunately, this was inevitable…It’s obvious to everyone that cares and knows this history ofthis program that it’s time to move on….go Bruins!

231. Tyrell J. Tyler

My heart wants to be excited about UCLA basketball again.

232. Giovanni Salas

233. Anthony G Chavos

234. Patrick Hire someone who is worthy of the 4 letters! -Patrick

235. Teddy Hage This has been a very depressing time for the most storied program in College Basketball. Please

take the word of all that live and die UCLA basketball and make a change for the better.

236. Patrick

237. Robert Stephenson

If we hire a coach that can’t get his own son to play fundamentally sound basketball. What is thelong term chances of him getting other people’s young men to do the same. It’s time for achange.

238. David Delgado When coach Alford was first hired I though OK interesting I’ll give him a chance. But three

years in this team is getting worse. I feel a change is in order.

239. Paul Parent He never should have been hired in the first place.

240. Robert C. Signed Robert C., class of 1996



241. Kenny Martin

242. Luis Rodarte

Let’s get it done. Let’s make March matter once more.

243. Patricia Robitaille Class of ’78. I’ve stood by our team through many years of highs and lows. It has finally reachedthe point where I can not watch our team play anymore. Sadly I am so numb it doesn’t even hurtwhen we lose. It just simply doesn’t matter to me. I NEVER thought I’d say that about mybeloved Bruin basketball.

244. Rich

245. Thomas Ashimoto Please give us back a BB program that will make proud.

246. Alec Koo Time for a change!

247. Greg Bakay

248. Debbie Wang It’s time for a coaching change.

249. Pamela Torrance I’m proud to be a Bruin, and I trust you will do the right thing to make us great again..

250. Chris C. '00

251. Josafath Cervantes

252. ‘95 Bruin So much talent wasted. No reason we shouldn’t be a top 10 team every year with our traditionand ability to recruit nationally. But we gotta right the ship soon before it’s too late.

253. Alison Little Please

254. Ron Velasco I support this.

255. Eric K I pledge to return to Pauley if the basketball program is under new leadership. My donationdollars will follow me back also.



256. John Hackett I miss BRUINS Basketball.

257. Juan UCLA has been mediocre for too long…

258. Sujey Hackett Change is needed.

259. Ryan Hackett Time for change.

260. Eric

261. Pete Nadler

262. JC Perez

263. Gerardo Marquez Gerardo Marquez, Class of 2008.

264. Mike D Prior to this year I had missed watching 2 UCLA BB games in 16 years…I’ve missed at least 5games this year and wished I’d missed a few that I did see. The lack of defensive effort and heartis unacceptable.

265. Elizabeth Wingett

We need a new coach now.

266. Curt Frieden I haven’t watched a full game since the hiring of Alford and I used to be an absolute fanatic. Thisis truly a sorry state of UCLA basketball…

267. J Chang

268. Ronnie R

269. Ron Duncan, MBA, ‘79

I’ve been a UCLA fan since 1952. I had season basketball tickets for thirty years or so.I agree with the above, very well written, letter.

270. Steve Stemerman

Steve Alford has done a diservice to himself, his son and most importantly, our team. The lack ofeffort and failure to improve over the season cannot and should not be tolerated.



271. G. Maze

272. Brett Bartman You know it is time when my five year old son asks why they don’t play defense!!

273. James A. WoronowUCLA basketball was the Crown Jewel of UCLA sports, it is now badly tarnished.

274. James Cain - 1990 I have only watched a hand full of games this season – – if you knew me you’d know thesignificance of that statement. I have enjoyed UCLA basketball for the athleticism, the effort, thelegacy and the fun. The only thing still remaining on that list is the legacy.

275. Diana Mendoza

276. therahestate

Richard Hofman class of 80.

277. James DIMartino

278. Jonathan Chase Jonathan Chase, Class of 2007Have gone from a donor to the Athletic Program, to having not watched a single basketball gamethis season. I will not contribute again until the issues in the basketball program are resolved.

279. Aron Cramer I have been watching UCLA basketball for 46 of my 53 years, and the current regime has

thoroughly undermined this great program. It is time for a change.

280. Brian Murphy Civil disobedience is the Bruin Way.

281. Richard Rees Richard ReesUCLA SoccerClass of 78I agree with many other comments above. I can’t understand the lack of Heart and the lack ofDefense. I can’t watch it. It hurts too much… And it feels like it disrespects all the teams that

understood what it meant to play for this amazing University.

282. lee I see players constantly out of position, we have a great class coming next year and they deservebetter teaching.

283. Zoe Hoover My grandpa and dad have been big UCLA fans for a long time. And now my three sibs and me



are as well. I’m sad to see my Dad so depressed with UCLA basketball. It’s been so important tohim but now he’s numb to it all. His UCLA shirts don’t seem to be worn as often and hisexcitement has fallen hard. Fire Steve Alford……bring back UCLA dominance with a greatcoach!

284. Veronica Duguayo Dear Dan Guerrero,I am a UCLA alumna (Class of 2014) and my boyfriend is a graduate of the Class of 2005. Weare deeply saddened by the current state of UCLA Basketball and by the leadership of our headcoach Steve Alford. We implore you to remove Coach Alford before he does further damage toour program. Missing the NCAA tournament in his third year is something that is completelyunacceptable at UCLA, the premier basketball institution in the country. We used to go on roadtrips to tournaments, attend Bruin Bashes and hold season tickets at Pauley but we have lost allconfidence in a UCLA Basketball team that plays with no effort, tunes each other and thecoaches out, and do not seemingly appreciate what the four letters on their chest represent.I am also bothered by the blatant showcasing of Alford’s son who is on track to be the all-time

minutes leader at UCLA. Playing and coaching basketball at UCLA is a privilege and not a right.Please listen to the UCLA community and remove Coach Alford so that we can start buildingUCLA back into the program that it once was.

285. Chris Dornbush Class of 1992. Actually will not watch or attend because of the demise. I would love to make the30 minute trip to Pauley to see a game, but I can’t because the program is adrift.

286. Anthony J.

287. Jonathan Weiss

Jonathan Weiss’93

288. WoddinvilleBruin Time for a change.

289. Joe Stoma Restore the glory.

290. Josh Smaler

291. Michael Geller

292. Bonnie Akashian Sadly UCLA basketball has become an embarrassment.

293. Carlos Perez 76



294. Jaime Brown (former UCLA Basketball '84-'88) UCLA Basketball should be better than this, remember ‘Champions made here’?

295. Matthew Crytzer Thank you.

296. V Castillo Do the right thing Mr Guerrero. Please.

297. Mike Wirth

298. Brian Pate

299. CW

300. Andrew Donegan

OH MY. Yes till this day I remember Dick Enberg with his great call of UCLA basketball. As ayouth my dream school was UCLA. That dream was not attainable for myself but I made suremy children had the opportunity that I missed, and today are UCLA alumni.The current state of UCLA basketball is a topic of many family discussions. It saddens ourfamily to the point where civil dialogue has become difficult.Do the right thing and replace our current coaching staff with one who reveres what UCLAbasketball is all about.

301. Armando Romero

302. Bob Ramsey

Bruin Bob RamseyClass of ’73Water Polo/Swimming2 NCAA ChampionshipsFor the first time in 48 years, I have stopped watching my beloved basketball Bruins. Bring usloyal fans back by doing the right thing.

302. Scott M. Three years of progressive decline, its time to move on with a better fit.

303. Neil

Go Bruins!!!

304. Todd Polley

305. Darrin Orvananos

306. Benjamin Lilagan



307. Jackie Relatores

308. Daniel Ives

309. Ryan C

It’s time to make a change. UCLA needs to be returned to its rightful place in the collegebasketball world. This is not working. I really would like to enjoy UCLA basketball again.

310. Wes Kwon

311. Joseph DiMartino

312. Jason Keller

Jason Keller, Class of 94

313. Michael Bowman

314. Michael McCarvver Michael McCarver Class of 06

315. Chris Tsuyuki I was raised in a household where UCLA basketball is considered sacrosanct. My parents met asstudents at UCLA and it has always been an important part of their relationship and our familylife. I have attended UCLA basketball games since I was a wee thing, a photo of John Wooden isproudly displayed in my childhood home. Our family has been longtime season ticket holdersand I can’t remember a year of my life where winter to spring wasn’t ruled by the Bruins’schedule. (We even survived the Lavin years unscathed and dedicated Bruin basketball fans.) We

have followed the Bruins to many a Final Four and Maui Invitational Tournament as part offamily vacationing.

I moved to LA in adulthood and it seemed only natural to amass a community of othersimilarly enthusiastic and dedicated Bruins in my friendships. Gathering for games and theNCAA tournament, 8 clapping at Pauley Pavilion, and proudly wearing the blue and gold at barsaround town for big match-ups is a part of what brings us together. One of my friends evenscheduled his nuptials around UCLA’s conference season.

Since Alford has taken over the program and steadily driven it into the ground, somethingfundamental has been taken from my family, friends and myself. Everywhere around me, I hearthis general sentiment and feeling echoing and it breaks my heart to feel so ambivalent aboutUCLA basketball. Please fire Steve Alford and allow UCLA to return to a coach who deeply

cares and can develop the program into something we can once again be excited about and proudof.

316. Rocky Time for a change.



317. Ginger Galloway Class of 1989

318. Charles Nefkens I am the child of a UCLA faculty member and have been a UCLA sports fan since I was a child

(born 1970). My mom and her whole side of the family went to Indiana University and I have amaster’s degree from IU. My hope was for Steve Alford to be successful and restore the Indiana-UCLA basketball connection that John Wooden started many years ago. This connection was onethat valued fundamentally sound basketball played with great effort and passion. The situationnow is unfortunate and I have to be objective in evaluating Coach Alford’s performance. Histrajectory at this point is downwards. Each year the team has performed worse than the previousyear. Getting to the last two Sweet Sixteens is a notable accomplishment when taken within noother context. However, if one has been following the team closely over the past few years, sometrends are clear – inconsistent effort, poor defense, undisciplined offense, and questionable use ofplayers, especially his son. I think Coach Alford has shown enough to make a judgement at thispoint in terms of his performance as coach for UCLA. It’s time to make a change. This is no

judgement of his character. I think this is a case of live by the sword and die by the sword. As afather, his judgement of his son’s ability and performance has been clouded. This has impactedhis ability to coach effectively and for the team to follow his leadership. This will continueanother year until his son leaves. UCLA fans do not deserve to suffer through another season likethis. Please do the right thing, make the tough decision, and let the program move forward.UCLA can be successful again, quickly, with the right coach. The poor fan support and apathyare a function of people losing faith and hope in the program. My mom, who is 83 years old,used to enjoy watching the games, but she no longer does. Seeing the team play poorly and withinconsistent effort is too frustrating for her. There are thousands of other fans like her that havesimply checked out and will be happy to check in again once there is reason for hope.

319. Richard Lytle

320. Steven Florsheim

321. Gary Bochow Dan, As a long time Bruin supporter I implore you to make a basketball coaching change now.The product on the court right now is both embarrassing and unacceptable. I am aware that this atough decision. Please have the fortitude to make it.

322. Bob Greene I’ve been a fan for 50 years. I’ve never felt like this. Please do the right thing Mr. Guerrerro.

322. Ray Tsuyuki

323. dflinn21 This version of basketball is not UCLA basketball. Change is needed.

324. Angel Alvarez, UCLA Alumnus



325. Ed Flickinger

While I do not personally agree with everything written in this letter, I do agree with thenumbered bullet points. For those reasons, please fire Steve Alford and restore UCLA basketball.

326. Levon Akashian

I recognize the uniforms, but not the team. This is not UCLA basketball. We need a new coach,and we need to make the change now.

327. David Fortner Nothing to add – he needs to go and not 1-2 years from now

328. Ron Duarte

329. Matt Morris Apathetic… I never thought that’s how I’d describe my feeling towards UCLA basketball.

330. Mohan Nott Stop the madness. We need a new coach now.

331. Mike Romero Please take action now.

332. Jarod Ikeda

333. PJ Irvin

334. Vicki Hecht

Seriously disappointed.

335. Ron Sakurai

Alford basketball is an embarassment plain and simple.

336. Jim Miller

337. Brian Zirbel

338. Mike It is time to return this basketball program to its rightful place at the top. I am very tired, and

quite saddened, by watching other basketball programs displace UCLA. Until there is asignificant improvement in overall leadership, coaching, and player recruitment, there will not beany more NCAA Championship banners for Men’s Basketball at UCLA. Pauley Pavilion is wellon its way to being Pauley Mausoleum.

339. David W We need change.



340. Adam H Levine

341. Charnaw the Younger Enough is enough!

342. Daniel Enough is enough.

343. Anthony DiMartino

344. Bruce Resnik I’ve been watching the Bruins since the early 60s. This is the first year that I have no desire toeven watch. Never have felt this way not even during the Farmer/Hazzard era. What team everhas had three McDonald’s all Americans two borderline H.S. all Americans and the New MexicoState player of the year. that have under produced like this team. I am not a bandwagoner. I justcan’t watch the lack of energy and defense anymore.

345. Gary Whitaker '76 It has gone on long enough.

346. Steven J. Smith Steven J. Smith 1977I no longer watch UCLA basketball or care to read about it since Alford was hired.

347. Andy Lucas

I am an ardent UCLA fan, a lifelong Bruin, an alum of the Marching Band who has travelledwith the teams and cheered in good years and bad. I am not one to pick up a pitchfork, light a

torch, join a mob, but I agree that something must change. We lack the type of dynamicleadership that will drive the program forward; we need a Jim Mora type who can instillconfidence in the players and the fanbase. Thank you for everything you do, and Go Bruins.

348. Jon Povill

Former UCLA basketball season ticket holder. Steve Alford and his blatant nepotism has been acancer that has matastasized to destroy our once great program. Please take a mulligan on hishiring and find someone who can restore the greatness. Thank you.

349. William I bought the Pac 12 Station from my overpriced cable company just to watch UCLA basketball

and football. Now, I find myself watching Animal Planet more than anyone needs to. Let’s stopmonkeying around and get UCLA hoops back on track!

350. proudpapa22

351. Mark Arban Please restore UCLA basketball and rebuild my interest in the program.



352. jggallow01 There are leaders in the classrooms at UCLA – one of the greatest learning institutes on theplanet. Why isn’t there a leader on the basketball court? Someone’s failing mightily here.

353. Paul Han

Class of 2005

354. Abraham Schlossberg Knowing that UCLA is no longer in the national conversation of basketball programs that matteris painful. Please bring back that feeling of pre game anticipation.A. Schlossberg. BA ’77 MD ’81

355. Stephen Nelson

I agree. Graduated in 1968 with a BS from Graduate School of Business. Former seasonticketholder (live in Arizona now). The difference between the teams under Coash Wooden andthe current teams are night and ay as far as effort and leadership.

356. Craig Careless, boring, unwatchable team

357. Arnie Carrillo Class of 1997Let’s bring back the Basketball team to it’s rightful place in the NCAA pantheon.It begins with letting Steve Alford go.

358. Mike Larson

359. Greg Powell Please take action. This is an embarrassment to UCLA’s proud basketball heritage. Renewed faninterest will help mitigate the financial impact of replacing Alford. It will be worth every penny!

360. Dave Carder Dan, please make the program something we can be proud of again!

361. Sam F

362. Tony Tseng 94 alum and a fan that USED to never miss a game…

Please do what needs to be done asap.

363. James

364. Scott Bishoff



365. Grey H Gibbs Please act – It is unbearable to watch.

366. Amy Marsh

367. Steve Rosen As noted by another poster, please view this as an opportunity to make a significant upgrade, not just remove a bad coach.

368. John Anderson I almost don’t even care anymore that I can’t watch half of the games since nobody has thePAC12 network.

369. Mike Maloney Heartily endorse. – Ex Basketball season ticket holder and ’02 alum, who stopped contributing adime the moment Alford was hired.

370. Tony Branum The BB program is broken, Dan please fix it with all haste.

371. Robert Kurtz

372. Dave The coach’s son leads the conference in minutes played and shoots 38% from the field anddoesn’t try on defense. Is anyone in the UCLA AD paying attention? It’s absurd what CoachAlford has done with this program. He needs to go now.

373. SH Go Bruins

374. Sam Good Before I got married, I told my wife-to-be that I watch UCLA sports. She said OK, thinking itwas only football and basketball. She did not know I meant every single sporting event thatUCLA was playing. For the first time ever, I have stopped watching UCLA basketball. I cannotstand it. I saw a montage of UCLA b-ball greats and one player was included that shouldNEVER be considered a UCLA great. Talk about an insult to the real UCLA greats. My wifecannot believe I stopped watching UCLA basketball. Those losses to the scum $outhern cal thisyear broke me…Alford must go, not at the end of the season, RIGHT NOW!

375. Matthew Tharp Class of 2004. As a student I spent days and nights waiting in front of Pauley Pavilion for primeseats and felt it was time well spent. Now I won’t even spend the time to record a game andwatch it at my leisure as it leaves me sick to my stomach to see the product on the court. Pleasegive the current and future Bruins the chance to experience the joy of supporting a team worthyof wearing the four letters on their chest by removing Steve Alford.



376. Ed Strong Agreed. Please view this as an opportunity to make a significant upgrade, not just remove a badcoach.

377. Dudley

Please save the program.

378. Jim Holben

379. Lawrence Hershkowitz Alford has disgraced a once great basketball program. Time to let him go.

380. George Ishkanian

381. Brian Complete failure of a program. Not even watchable.

382. Allen Wang Please restore UCLA basketball and rebuild my interest in the program.

383. Dan Nguyen

384. Jason Greenberg

385. Walter Berry

Go BRUINS

386. Tim TurnerAs an alum of 1964 this is first time in 52 years i no longer see games live or on tape. i can’tunderstand how many players on team show zero improvement. The double standard on youngAlford’s defense and ball hogging is killing the morale of the team.

387. Ronnie Delgado I agree wholeheartedly!!

388. Tim The basketball program is in a state of emergency. The effort is not there; the urgency is missing;the coaching is not apparent; and as a result, my interest, and the interest of many Bruin fans I

speak to, is waning if not gone. I don’t even know when games are anymore and I used to planactivities around them. That is a sad state of affairs.

389. Barry Beck

Alford needs to go now.

390. Vincent Graves Alcindor, Walton, Marques Johnson, Wicks, Rowe, Valley, Patterson, Wilkes, Bibby, Goodrich,



Hazzard, Lucius Allen, Lynn Shackelford, Keith Erickson, Ed O’Bannon, the high standardsattained by these players seems like an afterthought…

391. Steve I’m so disinterested in UCLA basketball that I debated even signing this. I just don’t care

anymore, at all.

392. Jason Baim I’m nearly 47, and a second generation UCLA alum, and die-hard Bruin fan (like my Dad) sinceI was born. My Dad went to UCLA at the same time as Alcindor. We would watch every gamereligiously, live and die with the Bruins’ fortunes. I became such an intense fan of Bruin bballgrowing up that some friends would not want to watch games with me. Those same friendswould now be astonished to learn that I have virtually no interest anymore — I don’t watch thegames, don’t record them, and often don’t even know when the Bruins are playing. The currenthire was a horrific fit from the get-go — a coach from a rural upbringing, with questionablemorality, a mediocre track record, and a disciple of one of the biggest jerks in the history of

college sports who was the antithesis of Coach Wooden. This has ruined the program for me, anddone so in just a few short years. There is a complete lack of leadership, fundamentals,chemistry, and effort, not to mention blatant nepotism. What I have found most interesting inreading other entries here and on BRO is that I am far from alone in this sudden transformationfrom die-hard fan to near-complete apathy. It is a huge problem for UCLA when you’ve lost thissector of your most rabid lifelong fans. I have small children and really want to show them thesame love of UCLA sports that my Dad showed me growing up, but this isn’t happening unless achange is made to prevent this program from further cratering into depths of irrelevancy. Weneed a true leader and teacher of young men to revive this program to elite status where itbelongs. You are losing generations of UCLA fans. Please act now.

393. David G. Balter

394. Matt Kovach

395. Alfred Lopez Go Bruins

396. K. Thomas Smith Jr.

397. Tommy Park

Tommy Park – UCLA Football and (wavering) UCLA Basketball season ticket holder.

398. Jacob R

399. Richard Wu

400. Tony Change is needed immediately to save this program.



401. artpineda2013

402. Mark Class of 98I don’t want to take my 2 sons to games or watch them on TV — I have lost all interest over a

program i lived and breathed for almost 40 years.

403. Carly Mansour

404. Cameron Gloege

405. Brock Faubus

406. Leslie Esqueda We need to change coaches that reflect all UCLA’s values. We need someone to motivate ourteam. We need to become Bru-wins again!

407. Barry Schutz As an Indiana U. BA and a UCLA Ph.D (1972), I believe that as a double alum, I can speakobjectively to the situation. I have been on the fence about Coach Steve Alford since his hiring.But having attended both these past two games against California and Stanford, I can say,without question, that Steve Alford’s coaching and his relationship to his son’s playing andapparent leading the team has been disastrously detrimental to UCLA and its great basketballtradition. I believe it is imperative that Steve Alford be replaced as quickly as possible withconsideration for all parties involved.

408. Eric Bain

409. OR I love UCLA basketball and have since I was 2 years old. And yet, I currently have very littleinterest to watch games.

410. Jared

411. alexgodding4 Alford’s time at UCLA needs to end now.

412. Jeffrey S. Phillips

Class of 1986No current interest in watching/supporting the team until a change occurs.

413. Todd Nist '00

412. Mike Kane End the Alford era NOW.



413. Kevin Hong

414. T Schlayer We need a coach that can push our offense but play defense as well. Plus our players need tohave the fire and desire to win!

415. Ryan McMullen

416. Leanne Chavez Save the program.

417. Clodus Mahomes

418. Alan Life is too short to wait one more year to see whether a coach who been proven to be mediocrecan take us where we want to go. We and our families have been robbed of the joy to be had by

seeing our school play well and deep into the tournament. It is an absolute must that the searchbe done extremely well this time.

419. MP

420. Andrew Do we want to be great again or is mediocre the new normal?

421. jbrac25 Jeff BracamonteStopped watching basketball games this year completely due to the product on the court. Loved

basketball more than football. It has become unwatchable.

422. Jose Diaz

423. Nasim Riazati

I can’t allow or bring myself to watch this anymore. My poor kid loves it but I can’t allow him towatch such bad basketball from a coach who does not put the team or Ucla first

424. David Atkinson Bring UCLA basketball back.

425. Chris

426. Erwin Ignacio

427. Keith Fichtelman

428. Jeff Evans



429. Avi Siani

430. Saba R Go blue.

431. George S. Demopoulos In 90 years of watching basketball I have never seen such a porous display of basketball inspiredby nepotism.

432. Don Pfohlman

433. Samuel Severino It is time for DG to let Coach Alford go. He has not only lost the team and embarrassed theschool with its play and empty arena seats but he is putting his son above the team.

434. Joseph Snodgrass

435. H. J. Stutz The time is now. Save the program and your legacy.

436. Tim Ex UCLA Basketball and Football Season Ticket Holder.

437. Ryan Saiyasombat

438. Karim We need change now.

439. Justin H.

440. Jeff Samuelson Jeff Samuelson Class ’85

441. Mark Schmidt

442. Brad Chen Brad Chen ’00

443. Brian

444. William Dandridge Long time season ticket holder who did not renew this year because I could see where theprogram was headed. The lack of effort is truly sad. This weekend I didn’t watch either game andall I did was glance at the final results. That has never happened before in my lifetime.



445. Earl Solens I agree, we need a change in direction.

446. Vic Kowalski Don’t just replace Alford, find UCLA’s next coach.

447. Doug H.

448. Mitch Byard Critical time in UCLA’s future. Staying the course with Coach Alford will create an exponentialtime increase in the recovery of the Program and Brand. True leaders rise in these moments andsee their errors and work to correct them.

449. Henry "Hank" Eberhart UCLA class of 1966 Everything has already been stated above!

450. Hank C. Program definitely needs a change!

451. Bryan Cano I loved Ben Howland and realize I was the minority in the end but this letter resonates in the wayit speaks of effort. Kids have changed and don’t appreciate greatness and respect UCLA butcoach Howland demanded effort and respect. I do not see that any longer and it is sad to say Ihaven’t watched games this season due to it. Thank you for your work Dan, I do recognize it andunderstand the stress involved.

452. Joshua Paris

Please don’t let last year’s fluke sweet 16 (First one was due to Howland’s recruits (3 1strounders, 1 2nd rounder, and 2 who played in the NBA undrafted + Tony should have been betterthan a sweet 16) hurt the program by being an excuse to keep Alford.

453. Gus Cadena Gus Cadena ’96

454. Hamed Jones

455. Brad Lyman I am a former UCLA student-athlete, having played football and run track there in 1968-1972.

During that time and since then, I have been an ardent and incredibly proud UCLA fan andsupporter. I have lost my enthusiasm. This past weekend, I was invited to attend both the Cal(with seats on the floor) and Stanford games. I declined both. I am embarrassed at the lack ofpride that I see on the court. To me, there can never be an excuse for a lack of effort and prideand I don’t feel that in the basketball program anymore. To accept this mediocrity (10th place isnot even that) reflects directly on every part of UCLA. Steve Alford is not a leader. He does notinstill pride in his players nor the UCLA basketball program. After 3 years, it is clear that amistake was made in hiring him and to let it go any further is the same as saying that what we



see on the court is acceptable. It is not and until it is rectified, my enthusiasm will mirror theplayers minimal pride displayed on the court. Never did I think this program would stoop theNIT status.

456. Alfred Estrada

This is not Bruin basketball.

457. Andrew MacMillan

458. Warren Fahmy

459. Scott Duncan UCLA needs and deserves a better coach.

460. Joshua Paris Can not support a coach who gave his son playing time over Zach Lavine and who continues to

run an offense through him instead of taking advantage of the talented big men down low. It willbe a travesty next year if Ball, Bryce, and Isaac start and Holiday comes off the bench.

461. Joe Jung Class of 2002Restore UCLA Basketball

462. Richard Desotell

463. Paul Jimenez

464. Rodney Scott The winner of the last two NBA slam dunk contest left early because he came off the bench afterBryce. I became a Bruin fan when a family member traveled here in the early 70’s from Florida,to play for Wooden. I stayed a fan even though I was never accepted to the school until I was 40.Now, at 55 with a UCLA degree, this Bruin fan is done with basketball until Alford is gone.

465. Anthony Martinez Please restore greatness!!

466. Kurtis I attended UCLA amidst the three straight Final Four runs and saw the electricity that UCLA

basketball brought to our campus. Camping out on a Wednesday night for den tickets forThursday night games became a formality – a true Bruin experience. It’s a real shame that this isno longer enriching the UCLA experience for our current students and fan base.

467. Al Maden I have followed Bruin basketball as far as I can remember, which is back to the Alcindor days.Growing up, Wicks an Rowe were my favorite forwards. I cannot bear to watch now. When theyare on TV, I don’t even bother to record. Never have I not watched any UCLA sports team, until



now…

468. John Trevgoda 30-plus year season ticket holder who can’t stomach this any more. I never thought I’d say this,but rather than watch the final (I hope) game of the season on March 5, I’ll go watch the CIF

playoffs. It will be a much better brand of basketball, and more importantly I’ll see kids playingwith heart and desire! Something that his been missing since Alford became coach!

469. Bill Frank

470. Richard Castillo This was well put together and definitely voices our thoughts-Richard Castillo

471. Michael Tommasi

472. Alex Mohr

473. Kyle Time to fix a terrible mistake in hiring Alford.

474. Ray Gonzalez

475. Jeff Bessa It’s not just the results or the comments above but the lack of passion and accountability from thecoach. With a new coach, the existing core and the new class coming in we can bounce backquickly. I’m convinced next year will be a disappointment if we don’t act now.

476. Adam Kipnis Nothing to say that hasn’t already been said.

477. Rob Conn I grew up watching UCLA Basketball every Wednesday and Friday Nights during the Bruinsunprecedented run during the Wooden Years. I cringe when I watch a Game now, to the pointI’ve stopped watching. Please restore UCLA Basketball to an elite level. Thank you.

478. John Eisele Regardless of the reasons, Steve’s abilities as a coach are mediocre at best. Since this is patentlyobvious, it is, I believe, your obligation to replace him. Not for the fans primarily but for the

players; present and future.

479. Benjamin Esfandi

Let’s put UCLA basketball back on top where it belongs!

480. Ricardo Johnson



481. Benjamin Esfandi UCLA has lost its place among college basketball’s elite. Time to get it back.

482. Stephanie Klopper

483. Peter Blowitz The experiment needs to end. From a UCLA 1965 Alumni

484. Derrell Porter

485. UCLA class of 2008 I am embarrassed to say that UCLA’s proud basketball tradition has become irrelevant.

486. Paul Carberry Iowa fans were right.

487, Bob Mares Been a Bruin fan since Red Sanders and John Wooden and Ducky Drake represented the school.I don’t know what happened to UCLA basketball. I live in Charlottesville, VA now and a coachlike Tony Bennett shows how a good coach can revitalize a down program. I hope the Bruins canfind this type of diamond.

488. Alfie

489. Diane Perren UCLA student and fan since 1960 and will no longer go to games or even follow the team. Evensome players, according to today’s LA times, are unhappy and and the team leadership and

morale is lacking.

490. Linda Damon Our team is in trouble. Please get us a better coach. We are thinking of not renewing our tickets ifAlford is not removed.

491. Pat Patterson

492. Jason Y. Concur fully.

493. Dorie Iwata

494. David Alper Having been a fan since before UCLA first national championship, I have seen many coachessince the great JRW.I believe that this years team is the most dis-interested group of players I’ve ever seen with themost dis-interested coach I’ve ever seen. I have stopped going to games and will not beginattending until CSA is replaced.



This is killing the UCLA basketball brand. It was already weakened but it is now in danger ofbeing killed.We must have a coaching change immediately.

495. Dr. Scott Tamura

An off shooting night is forgivable. Lack of effort on defense with no repercussions from thehead coach is inexcusable.

496. Tony Kim Steve Alford should not put his son ahead of the greatest college basketball program in thenation. What a shameful representative of the legacy created by Coach Wooden.

497. Jeff G. My love for UCLA started with UCLA basketball. My parents attended UCLA when Woodenwas coaching and they first exposed me to the beauty, the tradition, the excellence that is UCLAbasketball. I grew up watching and attending games with them and I dreamed of going to UCLA

myself one day. When I played in my driveway, I was Reggie Miller, I was Don McLean, I wasEd O’Bannon. I was heartbroken when we lost to Tulsa. I could barely breathe as Tyus dasheddown the court in 4.8. When it came time to pick a college, my love for UCLA was too deep toconsider going anywhere else. I joined my parents a became a proud Bruin in 1997.

I loved my time at UCLA, and UCLA basketball was a big part of that experience. We didn’twin championships in basketball while I was at UCLA, we didn’t even make an Elite 8. Butthere was still great passion in and around the program. I only missed two Pac-10 games myentire time at UCLA and I camped out, arrived hours early, did whatever it took to get goodseats.

I moved to the east coast in 2002, but I followed the program closely. I stayed up late watchinggames, and went to games when I was back in LA. I went to the Final Four in ’07 and ’08, the

Villanova tournament game in ’09 and saw the Bruins at MSG twice.Why did I give all this background? Because I want you to know that I am as passionate and

dedicated a UCLA basketball fan as you will find. I have dedicated a great deal of time, energyand money to the team that I love.

Until last year. Last year it became too painful to watch. It hurt too much to see my Bruinsreduced to a laughingstock. 41-7. 71-39. Brutal losses. But it wasn’t just the losing. That I cantake. It was the utter lack of hope. Steve Alford had hijacked the Bruins. He wasn’t teachinggood defense, he wasn’t instilling a winning attitude, he wasn’t showing any signs that he couldtake this program back to the days of Steve Lavin, much less John Wooden. I couldn’t bear thesight of another game of Bryce Alford jacking up ill-advised shot after ill-advised shot, playingover much more talented players, loafing on defense and still having the audacity to yell at other

players after one of his jump-in-the-air-and-then-try-to-pass forays into the lane became aturnover. For the first time in my life, I stopped watching. And I haven’t restarted. i know there isno point until Alford is gone. We have seen enough of him as a coach to know, he just can’t dowhat it takes to make UCLA basketball great again. He can’t do what it takes to make theprogram one we can be proud of. He can’t bring the passion back to the fan base.

Mr. Guerrero, this fan base can be revitalized. UCLA basketball can once again be defined byexcellence. Please, exercise your leadership abilities and bring UCLA through this dark period.



You can be the hero of this story; fire Alford and bring hope back to Westwood.

498. Andy Garrett I genuinely find the current state of the UCLA basketball program as being deplorable,uninspiring, and feckless – and I absolutely attribute this unfortunate and lugubrious condition to

the irresponsible and capricious leadership of the Bruin basketball program. I will always loveUCLA basketball – but I will not financially or emotionally invest in the Bruin basketballprogram – when it is so abundantly clear that the program is being egregiously mismanaged.

499. Chung Shao I agree with the above bullet points. I’m an alumnus.

500. Carly As a current UCLA student coming from a long lineage of UCLA alumni, I am so extremelydistraught that I am not getting the same UCLA basketball experience as my family members.There is honestly no spirit or desire to go to games anymore. No one even knows when the

games are. When we lost to USC for the second time this year, nobody even talked about it. Ididn’t even know they were playing USC that night. It’s disappointing, and I know the programcannot make a miraculous recovery within the next two years I have here at UCLA, butsomething needs to happen to make UCLA basketball great again. It’s a huge part of the UCLAexperience that I have missed out on, but hopefully, not many more after me will, if we makechanges now.

501. Jeremy West Sad day.

502. Tommy Cornell

I’ve completely stopped following. This letter made me realize how much I miss my Bruins.

503. Jake

504. Robert Hannon

505. Robert Lee I was a WAF donor, but will stop donating now until Steve Alford is fired. I also will not bebuying basketball tickets until then.

506. Kirk Friedman

507. Tyler Woodburn

508. Martin Aguilar, Class of '62

509. Sam Dores



510. Randy Tewell

511. Matt Be bold!

512. Chuck Barsam

513. Kurisu Kamiya Class of 2002…living in Japan rooting for Bruins all the way across from Pacific Ocean. Give ussome realistic hope!!

514. Karlos Garcia Bryce can be a valuable role player, but he simply doesn’t have the talent to be a starter for aschool like UCLA. The bias is clear and it’s painful to watch. I’m convinced that the team’s lackof effort is in part tied to this situation.

515. David Schaffner I have been a UCLA basketball fan since the womb. I reached an age to truly appreciate Bruinbasketball during the 1994-95 season. I cheered hard for Lavin’s teams whenever they’d make amiraculous run to the Sweet 16. Bruin basketball has brought me euphoric highs andunfathomable tears. However, the last four years (final year of Howland, three years of Alford)have brought an emotion I never once thought possible: apathy. I forget sometimes if there is agame on, and only read about our effortless loss after the fact. My apathy has grown with what isclearly an apathy from the current coaching staff. I want to believe that the apathy does not existin the UCLA AD. I want to be excited about UCLA basketball again. I want to crave thecraziness of March Madness. But, I need something worth believing in. Only you, Mr. Guerrero,have the ability to provide this.

516. David Galperson

517. Carney Briggs

518. Isidor Schlossberg Never thought I would say it’s best Coach is gone. It would break his heart to see the depths theUcla basketball program has reached.

519. Josh Splinter

520. John M. I have watched nearly every game either on television or in person during the last 30 years (eventhe down years) with the exception of this year. The inconsistent effort exhibited by this team hascaused me to step away so as to not taunt my passion for UCLA basketball. Had the WSU gamebeen a one time event it might have been different but it is disheartening to see a team goodenough to beat Kentucky, Arizona, and Gonzaga play with do little heart and effort in so manyother games.

When the consistent effort returns (which I now believe will never happen under Alford) so



will I but until then count me out.

521. Jim Wong

522. Eric B

Wise words

523. William Elkins

524. Alec Garcia

525. Will Kwan

526. Scott S.

I want to be proud of UCLA basketball again.

527. Keith Ramsey

528. Chuck Moore

529. Eugene Fully agree!

530. Nicholas Sosa We need someone that can provide motivation.

531. JC

Wholeheartedly agree. Help return our Bruins to one of the blue-blood programs of collegebasketball.

532. Jason Garcia

533. David Inghram 100%

534. Tom If Steve Alford is dismissed, please take the time and effort to find the right coach who embodiesthe all the right qualities that UCLA became famous for.

535. Bryan Miranda

536. Frank Ojeda

537. Reed A. Simon UCLA class of 1979 and personal friend of the late John Wooden.



538. Dr. Scott Hershaw, ‘04

539. Russ Russ R. “95”

540. Andrew

541. Aric Wu It is past time to correct this error.

542. Collin Wood, ’05

543. Dan Weintraub Went from being a season ticket holder who never missed a home game and supported the teamon the road, to a guy who doesn’t know when the Bruins play. The product is uncompetitive,undisciplined and unwatchable.

544. Brad DeJean, ‘93 This hire was a huge mistake. Please correct it before the tarnish becomes permanent. Restorethe dignity and competitiveness of UCLA basketball.

545. Daniel Thomlinson We shall make UCLA Basketball great again!

546. Tony Castro Will not attend a single game until Alford is gone.

547. Michael BurnamWill not attend another game until Alford is gone.

548. Richard Escarcega

549. P. A. Thompson

Paul Thompson, UCLA fan for 45 years.

550. Michael Please make the change

551. Richard Plotin Stated so well by Frank Damon and all of the comments above. Thanks Frank for getting the ballrolling. So long overdue.

552. Harry Caplan

553. Mike Palmer It’s all about the coach. Look at Texas- they play with passion, work hard, etc. Alford must go.



Mike Palmer

554. Jeff Surdilla Please restore respectability to the program. GO BRUINS!

555. Jay Steren It’s time to replace Steve Alford.

556. John

557. BTL Time for a new direction.

558. Craig H Johnson, DDS Craig H Johnson DDS, UCLA BS 1981

559. Dave Zhamilton, UCLA MSW 1989 Very well stated and overdue.

560. Chris T

561. Nick Tolle

562. Paul Mohme, ’90, MBA, ‘98

563. Justin Hill

564. Andrew de Sosa

565. Robert La Farge Steve Alford has destroyed our once storied basketball program and as a UCLA alum and donor,I demand change.

566. Matt T. Lifelong UCLA basketball fan, former season ticket holder. Watched every game under Harrick/Lavin/Howland–can’t watch/won’t watch Alford crater our program.Any coach who plays favorites, rather than playing the best players and demandingaccountability from all, is tarnishing the UCLA brand and should be immediately dismissed.

567. Tommy L.

Watching Ucla basketball used to be a highlight of my day. I would look forward to game day,and make sure I was either at Pauley for home games, or in front of my television for awaygames. I now find myself completely indifferent towards Ucla basketball. I may or may not DVRthe games. Even if we win the game, I probably won’t watch it.



568. David Lim Alford might have been much better off without his son in the team. In retrospect, it was amistake that prolonged for years. It is time to end and start anew. Please let Alford go.

569. David, ‘96

Alford must go. He and his past teams have been the epitome of inconsistency. We are UCLA,not a mid major basketball program.

570. Lou Montalvo The program should be trending up by the third year of a new coach but that’s not the case.UCLA is getting beat by teams with players that should have been in the UCLA program. CoachAlford won with Howland’s recruits and currently restocked his roster with non-pac12 levelplayers. The writing is on the wall.

571. Ken Wu

572. John Gereau

573. Jay E

574. Adam

575. Greg Coates Let this guy go or he will ruin the incoming five star blue chip class and we will endurecontinued mediocrity next year.

576. Ross

577. alcor85

“Though change is not necessarily progress, there cannot be progress without change.”

578. Daniel Torluemke

579. EV

580. Kris Please remove Steve Alford as Head Coach

581. Brian Braker Some of my fondest memories of UCLA revolved around basketball. From camping out to getthe best seats to the games, to the experience of watching a team that I felt a bond to and trulycared about. Now I don’t even know when the games are because I’ve just given up underAlford. I’ve watched all of two games this year, and that’s just because I happened to see thegames were on when looking for something to watch on TV. The level of incompetence is simplyastounding, from the nepotism to the insane buyout given to a coach that wouldn’t sniff a job atanother high level basketball school. Overall, I am just sad that something that I loved no longer



matters to me because of the way the program has been handled. Please fix it, before it is too late.

582. Marc C

583. Mauricio Nunez

584. Pete Lee Let’s act like who we are, the premier basketball program in the history of basketball.

585. Adam Werner As a life long fan who grew up never missing a game, the team I love has become unwatchable.At this point, missing a game is routine. Sadly, my seven year old who loves everything UCLAtold me he was routing for Stanford yesterday. I could hardly blame him.

The joke around my household is that my son can go anywhere for college except USC. Sadly,were he lucky enough to obtain a basketball scholarship to UCLA, there is no way I would allowhim to play at UCLA for Coach Alford. Nor could I blame any recruits parents for spurning an

offer to play basketball at UCLA under Coach Alford.Scout’s used to talk about how players under Coach Howland were “coached up” meaning

they were schooled in basketball fundamentals when they left UCLA. The same cannot be saidabout our players who have left the program under Coach Alford. In fact, the players who haverecently left the program and had any professional success have done so in spite of CoachAlford.Do the current and future players at UCLA a favor and give them a basketball educator that willmatch the world class academic educators they find in their classrooms. To do otherwise is ashame.

586. Don Dilaura

587. Catcher I have held out for a long time on voicing such opinion for exodus, but YES, I too agree that thetime has come for CSA to leave.

588. Rafael Gomez I am deeply saddened by the state of the basketball program. I am a longtime fan and supporterand it pains me to watch this great program settle for mediocrity. It is time for a change to restorethis once-great program.

589. Jim Wright

I support this 100%

590. Raul A

591. Ray Holguin

Restore Bruin Basketball!



592. Steve Kreit

593. Rawley Valverde We’ve got a chance to have a special season next year. By now you are painfully aware CSA isnot the guy for the job.

594. Jeff Kessler

Coach would be quite sad to witness the team as it now exists. I have been a fan for over 50years, watching delayed broadcasts of UCLA games on TV. I recall how Coach would runthrough plays prior to the game, saying how the team should not worry about the opponentknowing as long as we were well prepared and focused on the fundamentals. I am not necessarilyupset about losing: if the team plays cohesively, with passion and fundamentals on both sides ofthe court, who would complain? But the fact that none of that exists while both favoritism andnepotism does, and little of what Coach Wooden preached exists, explains why we have lost allhope.

595. Cobi Diaz

596. Hilda M. It is time for Alford to go.

597. JPLC

598. Russ Fong I have been a high school, AAU, and Club basketball coach for 20 plus years. I’ve alwaysbelieved that coaches were graded on game strategy, fundamentals, personnel management, andmotivational abilities. Currently, our program is not strong in any of these categories. One of the

reasons I attended UCLA back in the 80’s was their basketball program. I grew up admiringUCLA Basketball. Please restore the UCLA Men’s Basketball Program. Go Lady Bruins!!!

599. Don Renne I have been a loyal fan for many decades. This is the first time I have given up hope for theprogram. Please hire the type of coach that this great basketball program deserves.

600. Larry Q

601. Pavan Holur … … .. . The state of our team . . .

602. Randy C UCLA does not resemble the program built by John Wooden. I am not referring to the fact thatwe are not continually competing for national championships…Wooden’s run will never bereplicated. What I am referring to is that we no longer have a program that the fans, thecommunity and the campus as a whole can be proud of due to the lack of effort, focus andintensity that has been instilled under Alford. Blatant favoritism, no accountability and weakeffort tarnish the legacy of Wooden and UCLA with each day it is allowed to continue. As an



alumni, I sincerely hope for a program and coach that we can look at with pride and excitement.The issues here have nothing to do with wins and losses or false narratives about unrealisticexpectations, it has everything to do with how the game should be played at UCLA…somethingthis coach has never embraced.

603. Steven Chew, '10 Fully in support of this as a life long fan brought up in a Bruin household. Please do not delayaction any further.

604. Andrea Grossman We need to restore the basketball program at UCLA that was once the envy of the nation. It istime to devote thoughtful consideration to hiring a coach who can out us back on our feet. If webelieve in the legacy of great UCLA basketball, we need someone new to make that happen.

605. Chris Brenier “Don’t mistake activity for achievement.”

– JRW

606. Tony P. Let’s get the right coach!

607. carlos It is clear UCLA Men’s BB is on the decline as it has been for the last three seasons.

608. Krista Starros Please save our program.Krista Starros, ‘01

609. Mike No doubt Steve Alford must go.

610. HBBruinGus In his first interview as coach, Steve Alford embarrassed UCLA. He continues to embarrassUCLA basketball.

611. Barbara Parr I have friends — life long fans with season tickets who aren’t interested. Sad sad.

612. Shawn Go Bruins!! Restore our proud tradition.

613. Jason MacNamera

614. M.V.Martinez



615. Charlie W Go Bruins

616. Clarence Steve Alford is not a leader of young men and therefore cannot inspire them. The future will not

be the any different.

617. Brian Bisol Dan,When Steve Alford was hired, I was extremely disappointed. Not necessarily with his record, butwith his actions in Iowa and the lack of remorse he displayed at his press conference.Nonetheless, as a lifelong fan of UCLA basketball, I was determined to support my school andits student athletes. Accordingly, I have continued to go to the home games and follow the teamon the road. However, among other things, the lack of effort and fundamentals that Mr. Alford’steams have displayed have made it impossible to continue to support UCLA basketball. Mr.Alford’s teams play absolutely no defense. Simply stated, I get no enjoyment from going to the

games any longer, and the drive from Orange County, which used to be no big deal to see myBruins play, is now a burden.

For the California game I attended a viewing party in Orange County of UCLA alums,including a former UCLA basketball player. Initially, the attendance at this annual event was halfof that in previous years, which demonstrates the apathy of fans to Mr. Alford’s coaching.Moreover, there was not a single person there that wanted Mr. Alford to be retained. Also, thetopics of discussion were not about hope for the future of UCLA basketball, but rather the hugebuy-out and whether UCLA has the donor base willing to address it; it was understood that USCwould never allow this to happen to their football program, but would we act accordingly for ourstoried basketball program?

I understand it will take great efforts by you to rally the UCLA donor base to address the buy-

out, but I’m afraid that this is necessary to preserve the legacy of UCLA basketball.Brian Bisol, ’91Wooden Athletic Fund Member

618. Glenn Angeles It breaks my heart to see our once proud basketball program now in the depths of mediocrity. Iwholeheartedly agree with this petition.

619. Greg PadgettIn the name of my favorite Bruins growing up, Lew Alcindor, Sydney Wicks, Curtis Rowe, BillWalton, Lynn Shackelford, et al. Please fire Steve Alford. Please.

620. Devin Long Make UCLA Basketball great again.

621. whitaker7 Enough is enough. #GOBruinsNolan Hack



622. Steve

623. gregor1971 UCLA deserves better than this. Player development is non-existent, and there seems to be littlestrategy in either side of the ball. Fewer people are interested in UCLA basketball than I have

witnessed in a long time

624. Eric de Quiroz The diminishing product on the court speaks for itself. There is just no life in the basketballprogram. No one seems to care and it starts with the head coach. When you start blaming theplayers instead of yourself, you’ve let the team go. And his management of his son’s play is justa sheer embarrassment. Any discernible eye could see that the program is in extreme crisis.Please act swiftly, remedy this dire situation. We all want to feel about our basketball program asthe football program, where even though last season might have been a bit of a disappointment,one feels hopeful that under Coach Mora there is hope. The program under Alford just feelshopeless.

-Class of 1990

625. Michael It breaks my heart to see our team play so bad in recent years. Time for Alford to go.

626. Greg Greg B, ‘09

627. Ross Nepotism is never a good idea. He’s had respectable players, but has not used them properly, a laLa Vine. I wish he’d have the class to resign.

628. Dylan McGinty With my full support.

629. Ben B UCLA basketball is a disgrace… I run a Seattle-based AAU organization and would never in amillion years recommend anyone play for Alford, and everyone knows that I am a huge UCLAfan.

630. Jeff Go Bruins.

631. Chester Adams

632. Eric N, ‘84 I agree with the numbered points and the conclusion to fire Steve Alford, but disagree with otherpoints in the letter. I am embarrassed by the current state of UCLA basketball because it makesthe institution and all associated with it look stupid and accepting of less than mediocrity, which



virtually spits on the memory and tradition established by John Wooden.

633. J Livingston Dan, it’s time to make the correction that restores UCLA’s brand back to the Blue Blood status.This should be looked at as a call to pride. The mediocrity and lack of discipline this coaching

staff has displayed don’t embody the Bruin way.It’s time for corrective action. I have been a coach on the college level. Please bring in a realcoach who can at least knows the X’s and O’s of the game. In the games they have won, it isapparent that Alford is in above his head.I AM A BRUIN.

634. petejn It’s time for a change.

635. Steve Sharman, ‘76 A disappointing but reasonable expectation this year was for the Bruins to finish as low as 5th in

the Pac-12. Didn’t happen. It’s clear the team is going in the wrong direction. Time to go in adifferent direction with a new head coach.

636. Tim Quillin I’m a lifelong UCLA fan who used to go anywhere and do anything to watch a UCLA teamcompete – especially basketball. Now, the thought of watching another game and team coachedby Alford turns my stomach. More than anything, it’s the lack of effort, consistency, and playermanagement. My wife is happy because it’s freed up more time for us to spend together, but I’velost one of my biggest sources of happiness. Someone please end this nightmare experiment withAlford.

637. Andrew Cohen Agreed

638. Eric

639. Mike Stringer While I don’t necessarily agree with every word of the Open Letter, I do agree that Coach Alfordis not the right coach to lead this program to an NCAA championship. It’s time for a change. Idon’t see the effort, don’t see the enthusiasm, don’t see the camaraderie, don’t see theconsistency of play, and I certainly don’t see any evidence of even a decent offensive scheme.We are horrible on offense, looking confused for 20 seconds into the play clock and then relying

on one of our players to drive the lane and throw up a wild and off balance shot; time and timeagain that happens. And it’s and not much better on defense. We have the talent to beat teamslike Kentucky and Arizona, but then lose to far too many mediocre teams… teams we shouldbeat handily. I vote for a change.

640. thetruth2001 Steve Alford is a good coach at mid-major colleges, but he’s in over his head at UCLA. He needs



to go.

641. Richard Shapiro Mr. Guerrero,Something must be done. How many more embarrassing games must be played? It’s time to step

up and hire someone who cares about UCLA and not just making sure there is a stage toshowcase his son.

642. Mike Stringer

643. Arthur Hu Well put.

644. Vicken Kabakian Sadly but wholeheartedly agree!

645. John Glucksman I have been a passionate supporter of UCLA Basketball ever since my years at UCLA during theWooden Era. No matter who the coach was I supported the program and the team. I would neverhave said I was embarrassed by the program even though the quality of the product wasn’talways there.

Now things have changed. The team isn’t well coached, and I have yet, this season, to trustthat the team can win a game. For the first time in over 20 years of purchasing season tickets, Ihave decided to forgo the purchase of tickets for basketball. I, as many other loyal basketballsupporters, don’t even watch the games when UCLA is on TV.

Pauley Pavilion is half empty now. Keep Alford and watch what happens next year.

646. Robert Trop Dan,In this changing landscape that is college basketball, it is time you realize that Steve Alford is notthe answer. It has been very painful to try to watch the Bruins play with little effort, poorfundamentals, and a lack of the passion that the good teams show. Effort should never take a dayoff, yet our players and coaches seldom show enough. It is time to make changes at the top (headcoach) to restore our storied program to its rightful place among the elite.

Please know that I appreciate all the hard work that you and you associates have done to raisethe level of the facilities. It is now time to hire a coach worthy of these changes.Respectfully,Robert Trop- UCLA class of 1973

647. Nick Weintraub Please make a change and return our beloved Bruin basketball program to its rightful place.Nick Weintraub

648. John Greiner To better days!



649. Blake Cellar

650. Juan Rodriguez

651. David

I was born and bred a Bruin. My late father grew up around the corner, and UCLA sports,especially basketball, was his life. From the late 70s as a young child through 96 when I movedout of LA after graduating UCLA, I went to 98% of all basketball and football games. I had thepleasure of being in Seattle in 95 to watch us win. Living in Denver, I spent over $100/month just to watch UCLA sports, and planned my days around UCLA sports. Yesterday, I didn’t evenbother to record or watch the game. I really didn’t care-win or lose. I knew we’d have adisjointed, uninspired, lackadaisical effort. If we won, it simply would have been because a fewmore ill-advised shots went in, or we simply had more talent than the other team, physically. It’sbeen a shame to watch Coach Alford destroy our program. It’s even sadder to watch him blamethe team. From nearly day one, those of us who regularly watch basketball and certainly thosewho know UCLA basketball and west coast basketball laid out everything Coach SA was doing

that was going to doom UCLA basketball. Nearly every one of those things has come true, andfrankly it’s not a shock to those of use who witnessed it. The lack of any defensive effort fromday one, the lack of recruiting local athletes, the complete misuse of his son freshman year overNBA talent, and the list goes on and on. It was clear at the end of season 1 that Coach SA wouldnever be successful. It’s now in-your-face obvious. Letting him continue for another week, muchless another season, is a travesty. There is no justification to watch UCLA basketball again otherthan to support the players that choose to come here. However, even that is hard to do. You havea chance to make this right. Please do not fail us again.

652. Juan Rodriguez I completely agree, Alford should be terminated immediately. UCLA deserves better.

653. Brian Hopkins, ‘90 The record speaks for itself. No way do we have last-place talent. Alford must go.

654. Rusty Austin It’s going to end badly no matter what or when, so you might as well pull the plug now and get itover with. Alford has been a great coach at a small school, however he has no business at UCLA.

655. Michael Brown UCLAW 2015

656. Doc MThree years of poor evaluation of assistants and the majority of his recruits, blind nepotism thatdestroyed team and program, and ineptitude in teaching fundamentals and defense. Time to endthis and bring in a coach that will restore dignity and success.

657. Hoang Nghiem Ucla alums, fans, and current students deserve to have a basketball legacy and tradition



continued. Alford is not the person to lead the program in the right direction.

658. Bob Barman

It’s time. Do the right thing. Alford needs to move on.Bob Barman, class of ‘79

659. Eddie Esquivel Let’s restart UCLA basketball and make it great once again.

660. Phil De Aguero

I am a former season ticket holder, 208A row 9 seats 3 and 4. I am totally disappointed in the“condition” of our program. Please, Mr. Guerrero, help us rectify this sad downward spiral ofone of the greatest college basketball programs ever.

661. teacherpatknits

UCLA BB is an embarrassment to this great institution. Mr. Alford has demonstrated that he is

not capable of coaching at a championship level. The players, students, fans, and communitydeserve better.

662. Kelly Lowry Alford was the wrong person for UCLA when he was first hired. He’s proven to be wrong forUCLA now. Please let him go!

663. George Alcala It is time to make a change.

664. seven2k

Steve Alford needs to be removed of his duties.

665. Jose Hdz Yes

666. John Catalfio, ‘91 Unwatchable.

667. bigflem55 9-year football season ticket holder and a double bruin. No way am I getting Bball season tixunder Steve Alford. Look at how empty PP is game after game. UCLA deserves better.

Think about your legacy, Dan…

668. EJ Totally agree, Alford must go.

669. Karen Magee Steve Alford never had the character to sit in Coach’s seat. He has now shown he is not goodenough to coach a UCLA team. Please do not allow the continued destruction of UCLA



basketball. We all make mistakes. It takes courage to admit to a mistake and to fix it.

670. Jeff Gordon

671. Andre Mason

Finally someone has put in a letter what I have been thinking. Time for change!

672. Tim Miller UCLA basketball has become so depressing go watch that I barely pay attention anymore. As aformer diehard fan it saddens me to think it has come to this.

673. Brad Gilbert, ‘90 An empty arena, lethargic and negative alums, national criticism, poor effort, lack of hustle, nogrit, no guts, and turning on each other after bad loses is not the legacy of Coach Wooden, or JimHarrick, or even Ben Howland. Please hear our plea. Go Bruins! We love our Bruins.

674. Russ Agreed

675. Vasken Guiragossian

Dan, all Bruin fans can see that this program needs to be saved. Act now instead of waitinganother year and you might have a chance to salvage your legacy.

676. Spencer Pendergraft While I do not personally agree with everything written in this letter, I do agree with thenumbered bullet points. For those reasons, please fire Steve Alford and restore UCLA basketball.

677. Frank Banuelos

678. Robert Cohen I have been a supporter of Steve Alford for most of the last 3 years but find the inconsistent effortand lack of defensive effort a direct reflection of the coach. I also think that by “year three” thereshould be a team identity that should be apparent but that is sadly lacking. Finally, overall, I donot think that Coach Alford is a good judge of talent and does not coach up his talent.

678. Sean Patterson

Dear Mr. Guerrero:As the keeper of the legacy of UCLA Basketball, it is my heartfelt desire that your examine the

record. It is time that Mr. Alford be let go as the coach of UCLA basketball coach.

679. Jeff King You can’t turn back the clock and un-do this awful hire — it would be wonderful if you could —but you can do the right thing now. Even ignoring the obvious shortcomings in many facets ofthe current team and its performance, Alford’s interference in an active sexual assaultinvestigation involving one of his players at the University of Iowa should disqualify him fromserving one more minute as the coach of a team at a university as renowned as UCLA. Fire



Alford now and consider the buyout to be money well spent.

680. Hunter Emerick We need change! Let’s make UCLA basketball great again!

681. Florentino Reyes Time for a change

682. Steve Rogers This basketball we are witnessing from UCLA is unacceptable. We deserve a first-rate coach.

683. Ben T. Please right all that has been wrong.

684. Mo

685. aketabi It’s beyond time to fix the mistake of hiring Alford. Even more important than his lack ofcoaching ability, is Alford’s lack of character. The U.C.L.A. community deserves better.

686. Nathan Palafox This is UCLA.

687. wpe3 Please stop this.

688. Chris Luna

A change needs to be made immediately before we lose more of the fanbase/donors to apathy.Chris Luna

689. BKBruin We are spiraling down and need to make a head coach change NOW! Cost in firing Alford willbe more than offset by the revenue gains of a new coach that turns around the team. Can’tsacrifice the UCLA brand value any longer or risk long-term tarnishing of our iconic brand.

690. letizido Need a change!

691. David Gaudio It’s high time to admit that the Alford hire hasn’t worked out. Let’s get someone who knows howto recruit, motivate, and orchestrate victories.

692. David Koch

693. Paul Lin It’s not all about the wins and losses. I’ve been passionate and supportive of our team through



losses and tough seasons in the past. It’s about effort, integrity, and culture. It’s about respect andlove for the university and the program philosophy Wooden built. Our previous coaches had that,despite whatever level of on-court success. These last few years have not, and even when wewin, we do not see that in the team as a whole-the camaraderie, team work, school spirit, honorof representing our university. Instead it all feels like selfish goals, using our history and high

profile as an ends for personally advancement and glory. I still support our player athletes on anemotional level, but the basketball program headed by Alford is a disgrace and I’m disgusted towatch what he has done and is doing to it.

694. Tony Scaduto

695. Damon White

Sorry, Steve Alford. You are just not right to be the Head Coach of this UCLA Bruin BasketballTeam. All season you have proved to be way in over your head in terms of leading this programto success.

696. Andrew Aquino I’m 29 years old and a big-time UCLA fan. I would never miss a game on tv. I stopped watchingcause I am tired of seeing a talented UCLA team lose day after day due to lack of effort and poorcoaching.

697. Brian Go Bruins!

698. Dustin Sandoval It’s time for change. UCLA basketball is no longer elite and we need a culture-changing coachput in place.

699. Paul Mukai When SUC beats up on our basketball program, we have a real problem. Something needs tochange urgently.

700. Oz Waheed …This travesty cannot continue any longer.-UCLA c/o 2010

701. Christopher Go UCLA Basketball is destroying the UCLA Brand under this coach. Please stop the madness

702. Gregory Cravens Firing Alford now will cost UCLA a lot of money… but retaining Alford will cost UCLA muchmore in the long run. Now is the time to pull the plug.

703. Jeff Wolf



704. Jonathan Howard The time for change is now!

705. Ken As a fan of 43 years and a season ticket holder for over 30 years, I did not renew this year. The

poor play and effort falls to the head coach. Undisciplined, unprepared, and inconsistent effort is just too hard to watch.I know that rational fans are not asking for National Titles. No, what is being asked for is to be

competitive. UCLA should contend for the PAC 12 every year. Not win it, but contend, berelevant.

UCLA should make the NCAA Tournament every year. The tournament has expanded to somany teams that there is no reason not to qualify There will be years of losing in the first orsecond round, but there should be runs to a Sweet 16 or an Elite 8, too.

It’s not the wins or losses, but HOW you win and lose and how you compete.This current team has talent but was not used properly. A realistic finish for this team should

have been a 3 or 4th place finish in conference. The season was almost over and Coach Alford

was still juggling the lineup to figure out the best combination. That is what the pre-season is for.Alford was a poor hire and now is the time to part ways.Guerrero … understand the frustration. Just look at the attendance figures the past few years.

706. Jamison Power

707. Jose Gonzalez

708. Jeff Hsu

709. Peter Choi

Peter Choi ’03

710. Jon Huer

Enough is enough.

711. Paul Pinkston

712. Michael Haves

713. Peter Hochschild, Class of 1977

Make UCLA great again.

714. Terri LeeI will no longer attend a UCLA basketball game until Alford is fired

715. Chuck H.



716. Anthony Lack of effort, no defense intensity.

717. Pete Casillas, ‘97 Time for a change. Let’s Go Bruins!

718. Terry Bailey It’s been sad to see UCLA basketball run into the ground by Steve Alford.

719. Samuel Yoon Class of 2001.

720. Richard Costello, ’92

This is UCLA. We deserve to be proud of the four letters.

721. Terry D. Kathan

Time for a change.

722. Floyd Russ It should have never gotten this far. Please try to fix this mistake instead of ignoring it.

723. Harry Pfaltzgraff

724. Joseph Gallo UCLA beating Kentucky and Arizona and then losing to schools that should have been beateneasily falls on the coach preparing the team to play and having a game plan and motivating theplayers. Bill Walton going into the Cal locker room and motivating THEM speaks volumes about

the state of UCLA basketball.

725. Dan Doyle, ‘89 This is not Bruin basketball in any way. An affront to legacy of Wooden.

726. Simon Ha

727. S Hoover I’m canceling my season-tickets.

728. Mitch Austin

729. Dick Thornton What else is there to say?

730. Vic Norris Steve Alford’s inability to prepare his team for an opponent or adapt in game are anembarrassment. Moreover, too many players are regressing under his coaching. He must go.



731. Michael P Please do what’s best for the incoming class and the integrity of the program. Please dismisscoach Alford.

732. Max Seaman

I just want to see players play hard within a team concept. I haven’t seen that during Alford’stenure.

733. Allison Skuthorpe Talented players are not being developed properly, played in their natural positions, or beingencouraged to realize their full potential. All for what appears to be the coach’s own personalagenda.

734. Tristen Sotomayor It’s time to correct this mistake.

735. Shaun Turner This team, program, university, and Bruins everywhere deserve better. Dismiss Alford andrestore Bruin hoops.

736. Jay Stearns It’s time for a change.

737. Marvin Lopez Simply put, Alford has to go. Thank you.

738. Thomas Sullivan

A follower of 50 years and a proud alum. Sad, that future generations of prospective fans maynever exist.

739. Michael Burnam, MD

Michael Burnam, MD, UCLA Class of “72

740. Don Man

741. Mike Mendoza We need to fix this now before it gets any worse.

742. Edward Soong It’s time to let Steve Alford go.

743. Rick Gombos I have stopped donating, attending games and now even watching them. Very sad to seesomething I cherished reduced to such an afterthought.Rick Gombos, 1999



744. Jose C.

Much like the student section, my heart and soul feels empty! Bruin Pride! Bring It Back!

745. Darwin R.R. We are the mighty Bruins, we hail from Westwood. I understand we will lose and win throughout

the season but you don’t see the respect of our past championships in Steve Alford’s bodylanguage or in his players. Truly discouraging. Make the right decision and fire Steve.

746. M Enough is enough. He should be let go.

747. Stan Arledge UCLA teams should always leave everything on the playing field. UCLA coaches should alwayscoach fundamentals and a commitment to all of the previous players and teams that helpeddevelop the legacy of UCLA sports.

748. Hux Mulia

749. Karim El-Sherief Please restore our legacy of greatness.

750. AC, ‘98 I’d like to have a basketball program worth watching, worth rooting for…One which epitomizesquality play. Longing for the days UCLA basketball dictated my social schedule. Make usrelevant again. Make us proud.

751. Adam Berg

Please fire Alford.

752. mhtwins113 As a lifelong Bruin, UCLA basketball had been appointment viewing for me for as long as I canremember. In high school, I used to make sure my parents recorded any games I had to miss liveon our old VCR just so I wouldn’t lose out on my bi-weekly Bruin basketball fix. That dedicationendured despite years of mediocrity under Steve Lavin and the tail end of Ben Howland’s time atthe helm.

However, the team wearing “UCLA” across its chest under Steve Alford has onlyintermittently resembled a UCLA team worthy of the name. From Coach Alford’s almost totalrefusal to recruit California in his first two years in charge to the noticable lack of emphasis on

the foundational elements of the game like defense and effort, the current iteration of UCLA’ssignature program has depressed my fandom to a depth I’d never previously experienced. WhileI most certainly want the Bruins to win every time they step out on the floor, I have gotten to thepoint where I don’t know when UCLA is playing half the time. Even today, when UCLA had acrucial game to its NCAA tournament hopes at Stanford, I genuinely had no clue it was going onuntil I got a score alert on my phone at halftime.

There’s an old saying that goes “love me or hate me; just don’t ignore me.” However, after Ifollowed the team religious for nearly three decades, I’ve now essentially checked out because



putting myself through the wringer of sloppy, inconsistent play that UCLA basketball currentlyoffers would infuriate me to no end and that the rot begins with the coaching staff because theplayers have shown they can beat brand name teams like Kentucky and Arizona whensufficiently enthused. In the end, while I’ll always care about UCLA basketball, I can’t seemyself re-committing myself fully to it until I get the sense that the program is exhibiting a

similar level of dedication. That process would start with the removal of Steve Alford as headcoach and continue with an organized, patient, and thorough search for a successor worthy ofleading John Wooden’s program. Go Bruins.

753. Jeremy ShaboAs a second generation UCLA alumnus, I was raised on UCLA basketball. Going to the games orwatching them on TV is a ritual that my dad and I have enjoyed together for more than 35 years.In that time, I have never seen my dad so despondent about disengaged from the program. Pleasecut our losses and hire a competent coach who really cares and has the ability to teach ourstudent athletes how to succeed.

754. Joe Bruin Bear

755. Hugo Ramirez

Dan Guerrero, please, do not ruin part of the beauty of the UCLA experience for the current andnew students coming into UCLA.

756. Verona Fuller We left the game early and that is something we have NEVER done before…especially aftertraveling to an away game. It’s painfully obvious Mr. Alford was not the right candidate for a jobwe hold sacred. We’ve chatted and he is a nice man, but there is a reason why he has lost thisteam.

757. Geoff Suddleson Unfortunately, this is what needs to happen.

758. Brian Tanada It’s disheartening to watch.

759. John Hegarty

760. Paul Miller Please make the move now! We are no where near where the program should be! Go Bruins!!

761. Max P. There is no excuse for a basketball program as storied as UCLA’s to regress and perform aspoorly as it has. The problem has nothing to do with a lack of talent or recruiting power–we areunderperforming. UCLA is becoming the running joke of Pac-12 basketball. It is my senior yearat UCLA and it is a shame that it should have to end on such a low note in terms of where thisprogram is.



762. Michael Duran I’m an Alum. I have had UCLA football season tickets for several yrs. Also had basketballseason tickets in Alford’s first yr. but cancelled the next yr. He was never ever the right choiceunfortunately. I cannot attend or watch a UCLA BB game because it’s not basketball. It’s allabout the coaching and character of the coach. You need to let him go immediately.

763. Young Cho

764. Andrew Ko

It is time to find a coach and teacher that understands what UCLA basketball is all about.

765. Paulette Lee After 3 seasons, Coach Alford has demonstrated that he still cannot coach defense, and does nothold players (most of all his son) accountable for their lack of effort. Whether because ofnepotism, poor leadership, or some other reason, he seems unable to consistently motivate theteam. For us, attending UCLA basketball games has become a waste of time, and therefore we

did not renew our season tickets this year and will continue to stay away from Pauley until thereis a change of head coach.

766. Philippe Bonneau, ‘91 While I do not personally agree with everything written in this letter, I do agree with thenumbered bullet points. For those reasons, please fire Steve Alford and restore UCLA basketball.

767. Richard Mooney, ‘76 Nepotism has prevented Coach Alford from establishing any credible basketball culture atUCLA and is a travesty given our proud heritage. Please act ASAP to bring us a new coach.

768. Derek I’m a season ticket holder about to cancel.

769. Max P. There is no excuse for a basketball program as storied at UCLA’s to regress and perform aspoorly as it has. The problem has nothing to do with a lack of talent or recruiting power–we areunderperforming. It is my senior year at UCLA and it is a disappointment that my time at UCLAwill have to end on such a low note in terms of where this program is.

770. Michael Gubala Alford must go.

771. Bruin18 I’d honestly rather watch the bruin women’s team.

772. Charles Forslund I’m an alum who has followed UCLA basketball since the days of Hazard and Goodrich. I’mthoroughly disappointed in the current coach and let me add this quote: “While I do notpersonally agree with everything written in this letter, I do agree with the numbered bullet points.



For those reasons, please fire Steve Alford and restore UCLA basketball.”

773. William Girod

774. Robert A. Weissman

Robert A. Weissman ‘1972.As an almost 40 year season ticket holder, A top 500 donor and Bruin fan for much longer, this isabsolutely unacceptable.

You can’t fire the team. You must fire the coach and start the process of restoring UCLAbasketball to the top 10 program it should always be. Your job is athletic director is to be theboss. Be the boss and take action before further damage is done.

775. Richard Mooney Nepotism has destroyed whatever attempts Coach Alford has made to create a winning culturehere at UCLA. That is reason enough that he should be dismissed.

776. Greg Bakay Have been a ucla fan for over 45 years. This team has no desire to play hard and win. We need acoach who can motivate the players.

777. Joao Campos

778. Vu Duong Please restore UCLA basketball not with new buildings but with the restoration of effort andpride. We need a coach that can do that.

778. Justin Weiss

779. Chris Stockton Please get us on the right track.

780. Matthew Berg

781. Max Ravnos

782. Melinda Seriously my heart is breaking watching this… we deserve better…Don’t you see how there isn’tanyone in the seats? We were once an elite program. Please bring the joy back!

783. Brian Kramer My family and/or I were season ticket holders since Pauley opened. We all gave up our ticketsthis season. My kids and I miss going to the games! A lot! But Steve Alford has brought apathyto the UCLA program. The Student Section is now nonexistent, the pageantry has gone away.The product on the floor does not play hard or with discipline Basically, the games are not funanymore. I will not comment on Alford’s coaching skills, or lack there of, but it is equallyfrustrating when Alford, the head coach, does not embrace UCLA (like Howland and Lavin did)



and makes no effort whatsoever to mingle/engage with the Bruin alumni/fans (like Coach Moradoes). My kids and I can’t wait for the day when the Student Section is full again, the bandstrikes up Sons of Westwood, and a packed Pauley Pavilion rocks again!

784. Javier Piraino

785. Stephanie Hillman I’m done, it’s time to move forward. The players deserve better then this.

786. Dan Ardis

787. Matt Rice I am sickened by what is happening.

788. Sean McDonell

789. Mark Rogers I am a proud alum, and the current status of our basketball program is pathetic. Please make achange.

790. Wayne Gro Agreed, 100%.

791. Chad This has got to end. Please let’s get this done.

792. Kirk McConchie

Coach and his legacy deserve more than this. The Alford’s have done nothing but disrespecteverything Coach built and stood for. Please bring someone in that has integrity and cares for andcultivates people, the way Coach did. Please make this right.

793. Kevin Rynearson While I do not personally agree with everything written in this letter, I do agree with thenumbered bullet points. For those reasons, please fire Steve Alford and restore UCLA basketball.

794. RJ

795. Char Nathanson

UCLA, North Carolina, Kansas, Duke, Kentucky, Indiana….these are historically the greatestbasketball programs in the nation. These 6 basketball teams should always be held in the highestregard, always relevant and always respected. Sadly UCLA has become an embarrassment. Youdishonor Coach John Robert Wooden each and every minute the current coach is under youremployment. We regret to inform you that our family (that bleeds UCLA blue & gold) will notattend another UCLA Basketball game or make a monetary donation to this university until acoaching change takes place. Please do the right thing and fire Steve Alford. Thank you. Go



Bruins!

796. Jonathan Matthew, MD 74, 78 Same year as Walton. I spent 13 years on campus. BB was my favorite sport. I catered JohnWooden’s birthday party at Pauley when I was in college. The program is now, clearly, a joke.

That, also clearly, is on the head coach.

797. Craig Minami

798. John Glucksman

799. Andrew Never been less excited for UCLA BB.

800. Sara Henryson

801. Joe S. Enough is enough.

802. Tom Martinelli I have followed UCLA MBB for 50 years and have planned my life around the basketballschedule, never to miss a game either on TV, radio or now computer. Now I have lost all interestin the brand of basketball that Steve Alford is putting on the court, and I never attend or watchgames on TV.

803. Ralph Please… The sacred four letters are becoming a mockery.

804. Ryan The team looks so out of sync and is awful on defense. This falls squarely on Alford. Ucladeserves better and can do better.

805. Wallcheeks

806. Tom Martinelli I have planned my life around UCLA Basketball for almost 50 years, at times traveling 4 hrs bycar to catch a game. I now do not even watch the games on TV. Steve Alford has ruined Bruinbasketball for me.

807. Stephen Nathanson I was a season ticket holder. But no longer. I will not attend another UCLA basketball gamewhile Steve Alford is the coach.

808. Andrew Dan,I have not attended a game this year and did not renew my season tix. I will not until our bball



program is restored. It begins with you.

809. Daniel Choi DC, ’06Like

810. Jen Shan, ‘03

811. DMarkus McClinton

812. Javier Perez UCLA deserves better. Please make a change.

813. Sabrina Mccoy

814. D. Marshall Neslon

Dan:We need to restore UCLA basketball now. Alford will be fine elsewhere but we need someonewith good teaching skills and lots of emotion.Marsh, 1969

815. Mike C Please make the UCLA Basketball program relevant again.

816. Ryan

817. Jim Ponce

818. Julian Mintz Do it for Coach, Dan.

819. Stepan Saryan

820. Mark Baumann He is only out for himself and his family.

821. Lou R The time is now ..The Ball brothers deserve better.

822. Will

823. BAM Why did UCLA hire him?Disappointed alum.



824. Blaine Beveridge My family ties with this university extend back eight decades. As students, alumni and donorswe deserve more from the basketball program than what we’ve experienced the past half-decade.It’s time to man up and find an amicable means to move forward from this failed experiment.

825. Malhar Patel Help us create a program we can respect.

826. Jim Bywater, 1987 It’s time to cut ties. A team’ s inconsistency is on the coach.

827. Kim T. The Alfords are toxic to the program.

828. Derek M. Villeneuve

829. Kim T. Steve Alford needs to go.

830. Tony Rodriguez Steve Alford has lost the fans, players and students. It is time to move on.

831. Henry Chow It’s time for change.

832. Evan Teufel Please restore UCLA hoops.

833. David Present '14 UCLA MBB deserves better than Steve Alford. The fans deserve better. The players deservebetter.

834. John Forster The coach does not have the respect of the players. There is no effort.

835. Rosa Nunez

836. Jim

837. Gordon Lillibridge

Steve Alford was not a good choice, though perhaps the best in the circumstances. Please find ateacher and leader of students. The basketball will come if the first two conditions are met.

838. Sameer Sivaamnuaiphorn UCLA, class of 2007



839. Russ

840. Shekib Jami Class of 2003, staff, PhD 2017

841. Tony Rodriguez

842. Alster I was disappointed with Alford’s hire initially and my opinion has never changed.

843. David Garcia

844. Paul UCLA deserves better and should be better. Alford must go now.

845. Jay P

I love UCLA basketball. It is time to move on.

846. Bryan Hovley Time for a change!

847. Jeremy

848. Frank

849. kyan2000

850. Jim Ontiveros I can’t even watch the games anymore. It is so disappointing.

851. Jeffrey Little I initially was open to the Alford hire and had a very open mind to it and was rooting for him tohopefully guide our program back to national prominence. Unfortunately, his tenure has beendefined by underachievement and I don’t see UCLA moving in the right direction. This has sadlyzapped by enthusiasm to support UCLA basketball!

852. Gary Freed

853. Hans Kaneda

854. My Tea Brewin’

I never thought I’d see the day when both USC hoops and UCLA football were better than theUCLA men’s basketball team.



855. Fo Hill Alford is truly a poor coach, and his son’s presence complicates matters significantly.

856. jarrodmartin

857. K. Simon Never should’ve been hired.

858. Graeme Sun Tsai My father went to UCLA, so I have watched Alford wreck the program that was once great. IfJohn Wooden saw this program he would be ashamed.

859. Kevin Klingbeil No more Alford. It was a very poor hire and we need to make a change sooner rather than later.

860. Mike

861. Mike Kelley

862. Bob Harper My father (UCLA ’34) and I (UCLA ’72) loved UCLA BB. Season tickets – and after myfather’s passing and my move to NorCal, I continued to be passionate about UCLA BB. Finallythis season I resist even reading about the games, let alone watching them. It’s astonishing thatthis had happened, after 50 years of fanatic support of the team. It’s critical that we thank Mr.Alford, fire him, and move on. The current status is unacceptable. YOU MUST CHANGE thecoach.

862. Casey Pratts

863. Elaine It is time to move on.

864. Hong Wang

865. Bruin98 Go Bruins!

866. UCLAbruin88

It’s time for change. He’s had three years and regressed every year as a coach. Our playersdeserve much better…

867. Karyn Johnson-Dorsey As a UCLA alumni, it is painful to watch our storied program play game after game with thesame pitiful results. As a fan, I have to watch, attend the games to show support. We have hadnot so great seasons before but nothing like the past three years. All the air is being let out ofPauley Pavillion. We used to be the program who ruled the NCAA; now we are a laughing stock



and it will not end while Mr. Alford is head coach.

868. Alden Wong Class of 07 & 09

869. Amy D.

870. Nicholas de Goede Let’s get this right so we can get back to winning Pac-12 championships and getting to FinalFours with a true shot at hanging a banner. c/o 2007

871. Carola de la Rocha Bad shooting at the free-throw line, poor rebounding, and NO DEFENSE, a recipe for losing.DEFENSE, DEFENSE, DEFENSE has ALWAYS been an important factor for winning. CoachBen Howland preached this. Alford has been a no show on this. There will be no RussellWestbrook in this team. We need to go back to old school traditions. Need a strong defensive

coach.

872. Jeff Morrell Its sad. My kids go to Texas Tech and Tubby has an avg team playing super hard, and good.They’d beat the Bruins any day. This is really sad.

873. Todd Fandrich I’ve been a UCLA fan for as long I care to remember. I never miss a football game and sadly Ican’t say the same about our basketball team. The lack of focus, defensive effort, and just generalmalaise, has become intolerable to watch. UCLA IS NOT A PUNCHLINE. Dan, do what thisuniversity hired you to do. Make our basketball team competitive and revered as it should be.

874. James Creasman Class of 1979. I have never been less interested in UCLA basketball. Coach Alford’s disinterestin the fans since the day he was hired sucked the joy out of following the team for me. Thefavoritism toward his son – who plays the most minutes and has the lowest shooting percentageamong starters and gives the least effort on defense – is insulting toward our tradition. Theinconsistency in effort is aggravating to the the extreme and makes them unwatchable, and Ican’t help but think that he has lost the respect of the team because of his favoritism toward hisson.

875. Rod Schwartz

30+ years a fan and So Cal native.

876. Taylor Ganz We gave up our tickets after 46 years. Based on their performance since then, we do not regretour decision. The attendance reflects the demise.

877. J. Tom We deserve better. Our legacy has been tarnished. Please return us to the elites that we are,



before it’s too late.

878. HQNBruin Class 1996.

879. Ivan De La Torre

880. Matt Rochlin Ucla ’09.

881. Andy Yu

882. Chris Moss Nepotism has made the team unwatchable. Why should other players give consistent effort whenthe coach’s son doesn’t have to and his playing time is unaffected?

883. Bobby

884. Robert Fisher He has to go.

885. Ray Warren Jr

886. Kyle M

887. Mark 35 year fan and I’ve never seen such terrible basketball.

888. Mike Macdonald I’m a 2003 UCLA grad, die hard basketball fan until 2014. After watching the Howland yearsbring us exciting games at the highest levels of NCAA basketball, I was disappointed with theAlford hire. I hoped for a bigger name or a dynamic up-and-coming young coach to lead ourhistoric program. However, I was willing to give Alford a chance to see what he could do.The whole thing has been a disaster. Starting with his bungled introductory press conference toshowcasing his son at the expense of recruiting, he is doing massive damage to the UCLA brand.I was once an engaged and active fan, travelling to watch the team, watching every game,making sure to not miss a minute of the action. Now, I don’t even watch the team on TV, I haveno interest in the sloppy, undisciplined product Steve Alford puts on the floor. My love for

UCLA basketball has been reduced to nothing. It is time for the athletic department and DanGuerrero to take drastic steps to terminate Steve’s Alford’s tenure as the head coach and regaincontrol of our crumbling program.

889. Chuck Johnson



890. Duane Trone Sorry to say, just didn’t work out.

891. Ruwan Rajapakse Time to begin a new chapter.

892. Philip Galvan Well written, diplomatic letter. Should be posted near Pauley if possible.

893. Scott Helbing

894. Leon I was at the Stanford game today and saw the lack of effort and game strategy firsthand.Completely embarrassing.

895. Mike

896. dirtvvu

Patrick Nguyen. Class of 1999. We deserve a coach that wears the UCLA name proudly with aneffort worthy of UCLA.

897. Lance I go back a very long way watching Bruin sports. This is the first time in my life that I have nointerest in Bruin Basketball. If I miss a game, no big deal. This is really sad and needs to change.

898. kingjim1954 UCLA once defined College basketball, Dan. Now it defines a dumpster fire and nepotism. Time

to hire someone will and able to bring back our honor.UCLA Ph.D., ’83

899. Andy Bruin UCLA and Bruin fans deserve better.

900. Max Class of 97

901. Steve Choy Steve Alford is just a horrible coach. It’s pretty shameful to lose to USC not once but twice in a

single year. Worse than that is his road record. We need a real coach that knows what he is doing.

902. Dude

903. Nirav Gandhi Time to move on.



904. Florentino Reyes Florentino Reyes, UCLA ‘93

905. Ralph Goddard

906. Kevin Chan Time for a new coach, UCLA basketball popularity is at an all time low with alumni.

907. John Vrsalovich Steve Alford is not the right coach for UCLA. We need someone who coaches and gets playersthat can play defense and offense.

908. Anna Reynolds

909. Steven Schneider Class of ’65-the good old days!

910. Joe Talamante

Yes fire him.

911. Richard Burris UCLA basketball has turned into a joke compared to the elite programs.

912. Kawika Liu

It is embarrassing to be a Bruin basketball fan under this coach and administration. Please fireMr. Alford.

913. Jon Derderian Graduated in 2012, so I don’t have as long of a history with UCLA sports, but have followed androoted for the Bruins since I was young. It’s disappointing to see how far our program has fallen,and Alford has only made it worse in his time here. The general style of play, seemingly usingthe team as a showcase for his son and the increase in apathy he has caused among the fan baseis too much, and all of this has made me not want to follow the team as long of Steve Alford isthe coach of the UCLA Bruins. That’s why I agree with this petition and believe that a change isneeded.

914. Daniel S. Cha Long overdue.

915. Brian Garfinkel Fire Steve!

916. EJR I may not agree with all of the points of this letter but as a 30yr fan of UCLA basketball and Medschool alum I’m actually appalled at the state of the program. I actually do not care to get intothe discussion about nepotism, the simple fact is the the guy currently in charge of the program is



not the right person for the job. Do the honorable thing here.

917. gregtis

918. Todd Moodey

919. Jeremy Gruber - Season Ticket Holder The program has regressed each year under Alford’s control. He has used the platform affordedby our beloved program as a personal showcase for his son, who should either be a 6th or 7thman/3-point specialist on our team or a starter on a WCC team. The defensive effort (anddefending the 3-point line) has been inexcusable, and Alford has failed to meaningfully developour young players (and some have seemingly regressed under his watch).

Our mid-2000s resurgence was driven by defensive effort and intensity along withopportunistic, timely offense. Alford cannot make this team play with pride on defense. It’s timeto see if someone else can.

Go Bruins! Fire Alford.

920. Ken Passon Went more than 4 decades and never missed a game. Can’t watch such poor effort. Don’t careanymore until change in leadership. Embarrassing.

921. Clayton G. Carver Snuck into a local eatery with a sports bar to watch the “S” game. Prior to HCSA I use to burst inwith a BOOM…now my UCLA cap is on backward and in-side-out.

922. Paul Pfaffenberger I agree with all 3 bullet points. The program is in bad shape and needs change now.

923. Van Ben Chiu We need to get this done!

924. Scott Levine Alumni 2013. Haven’t missed a football or basketball game since 2008. The program hasbecome painful to watch and support . Alford has been given a fair amount of time to provehimself.

925. UCLA Alumni Fire Steve please.

Like

926. Martin Holguin

927. Andrew DeGGruccio



928. Andrew No accountability.

929. Chris Fischahs

930. Chris MalloyBruin fan for 40 years. To the point. This hurts.

931. Doug Schulman A Ucla victory used to make my day.A Ucla loss used to ruin my week.Now, I am completely ambivalent. Just watched us lose to a mediocre Stanford team, and didn’tfeel one shred of disappointment.Please bring the importance back to game day.

932. Adam Zutler

Steve is not good for UCLA. Time to go.

933. Steve Wang We can’t to lose to$C twice in a season. Ever!!!

934. Blaise Jackson Mr. Guerrero, this was an abysmally poor decision, that must be reversed, lest this once-storiedprogram fade into obscurity.

935. Martin Holguin It hurts to watch my boys play anymore.

936. Timothy Walker

937. Dan It’s time for the Alfords to move along.

938. Milan Shah Unfortunately the Steve Alford hire has been a disaster. But I think it’s time to acknowledge themistake and move on.Milan Shah, Class of 2001

939. Dan LaFrance I watched the win over Colorado last week and could not believe how many empty seats werethere. Having watched dozens of games over the years since I graduated, it is truly depressing tosee this malaise. I cannot even bear to watch any more. Dan LaFrance, class of 1993

940. Jaime Lopez



941. Allan I’ve been a ucla basketball fan since 1964, following games from Canada and Australia. The lastthree years I’ve lost heart and interest. These teams are talented and badly coached. Screensaren’t set, cuts are sloppy, defences are late, box outs missed, zone defences unrecognised, andthe point guard is a volume shooter who averages less than .350 while better players sit. In

crunch games we get Hail Marys and hero ball from the point guard. Sad. Won’t dial back inuntil you’ve got a new coach and culture.

942. P Janesh The UCLA men’s basketball players MUST have some recognition about the abysmalperformances and what they mean to the UCLA student body, faculty, other UCLA sports’ teams,alumni and other fans throughout the world. I would imagine that many of them plus the rest ofthe coaching staff have a pretty clear idea of what needs to be done. Another year of discreditingthis world acclaimed University and its past basketball warriors cannot happen. The time to actcannot be delayed any longer. A new, competent coach with the recognition of team, teaching,work ethic and basketball fundamentals is necessary, NOW.

943. Greg Babikian Gregory Babikian, M.D.Class of 1987

944. Randy Lucio

945. Steve Pendergraft

946. Tim I love UCLA basketball. Alford made it a joke. We have to replace him before it is too late and

the program cannot recover.

947. Jim Snider Year 3 is when you are supposed to see growth and the team has taken a number of steps backthis year. The fact Bryce gets more minutes than Holiday is reminiscent of Bryce getting moreminutes than LaVine. I always found Alford to be an average coach at his previous stops andcoaching his kid has set him back even further. UCLA basketball should be an elite program andit is not there with Alford and it will not get there with him at the helm. Even worse, they havebecome nearly unwatchable. I will always be a fan and support the program both financially andwith my time, but change is needed and tradition needs to be restored. Go Bruins.Jim Snider

948. Jae Shin Please remove Alford.

949. Ryan Young I will always be a proud Bruin but it wears on the soul to have a basketball program that is notrespected or feared, only pitied for its irrelevance.



950. Abner Kwon

951. Wes I went from the most passionate UCLA basketball fan around to not caring a lick about this SteveAlford era. Please restore our program by letting him go.

class of 1999

952. KP UCLA Basketball used to be my life. I used to make sure my schedule was free for the two hourgames every week, and I would make sure that I would never miss a game. I was still achievingthis during Alford’s first year when he achieved some success (With Howland’s players), but forthe past two years I haven’t bothered to go to any games at Pauley or watch on TV. SteveAlford’s program has been wrecked by poor recruiting choices, nepotism, and poor leadership. Itis obvious that he is not suit to be UCLA’s head basketball coach, and I’m asking you to notmake the same mistake you made with other coaches by keeping them one year past their due.I’m afraid, and a lot of the fanbase is afraid, that if Alford gets another year he will wreck the

program to the point where it will take years to become relevant again. Please, I think it isobvious that Alford must be relieved of his duties as head coach.Thank you

953. Isaac Matarasso

Lack of change will negatively impact ratings, attendance, revenues, donations and your ultimatelegacy. We hope to see change sooner than later. Thank you.

954. Robert Harper Class of 1993

955. Carl Ruth Fire him ASAP!!

956. feingarten Don’t like to see anyone lose their job but in this aspect, it may be time for a change for theprogram.Thank you, Sir

957. David Price I came as close as I ever have in my 50+ years as a Bruin to rooting against the team for theirlackluster play all season. We can thank inept nay criminally negligent coaching for the current

state of affairs. Fire Alford NOW.

958. Matt Heintz, EE ‘89 Please take this request to heart.

959. Bruinbrett2 Our family has been going to games for three generations. Over those 40+ years there have been.Highs and lows. These last three years have been as frustrating as any three years, each team



getting worse and worse with little or no attention to detail and frequent low effort games.UCLA has not been competitive for the Pac-12 title and that should be the Litmus test each andevery year. Please make the move to someone who has proven they can win at a high majorprogram, our recruiting class is coming no matter the coach so please don’t let that be aconsideration. My suggestion is to take the process slowly, wait until NCAA tournament is over

to make the most informed decision you can.

960. Linda It’s just that the team seems unmotivated and the coach has been wholly unresponsive to theclear problems.

961. Ryan Reijerse UCLA basketball has become unwatchable for all of the reasons above. Very well stated, nowplease fix it Dan!

962. Tyl

963. Tony Mallord

We have lost a treasure. UCLA Basketball. Dan you have the ability to restore it. Please replaceSteve Alford with somebody who knows how to coach UCLA back to where it should always be,at the Top. UCLA needs a top notch Head Coach, and currently does not have.Please do the right thing for our storied program.

964. Dr S I was patient but this season was unwatchable. Act now and put the program back on track.

965. Jeremy

Time for a change. Let’s not wait until it gets even worse. We can do better.

966. Nicholas Compton

Bruins forever. GO BRUINS!

967. Sanjay D. I have been a long time UCLA fan, and this is the first time I can ever remember being soambivalent towards the program.

968. Dr. T A bad hire to begin with. He needs to go.

969. Pat H. UCLA Basketball deserves the best……………….Go Bruins

970. Tim Liggett I never thought I’d stop watching Bruin basketball games but I have only so much free time andthey are so hard to watch. It is time for a fundamental change in the direction of our program.



971. Fred Kardos Something has to change.

972. Keith It’s time for a change. Been a Bruin fan for 50 years and have never seen such a pathetic

performance.

973. Ryan Stauf

974. Ted Alford and his son are hurting our program.

975. Josh Burnam Enough already.

976. Trevor Fuller

Class of 2012

977. PureBruin When great NBA players take shots at a great historic basketball program, on national TV itshould be a wake up call.

978. Wayne Ginoza

979. Aron The bottom line is that we have not been winning – late run sweet sixteens does erase the twohorrible regular seasons we have endured the last two years. More concerning is the culture of

the program – low effort and no accountability.

980. Chuck Clope Go Bruins!

981. Rick Wilder Three years is long enough to prove himself. These are almost all his recruits.

982. Richard Cota Go Bruins!

983. James Zhou I do not agree wholly with the petition but the result it seeks I wholeheartedly support. I could goto great lengths as to why Steve Alford should not have been hired in the first place, is amediocre to less than mediocre coach unfit for a caliber of program such as UCLA. But the truthof the matter is Steve Alford has never been the head basketball coach at UCLA. He has nevertailored his coaching decisions for the best interests of UCLA, its alumni, its students, its formerplayers and its fans- the constituents to which he owes fiduciary duties to. In their stead, SteveAlford has chosen to put his family above all else. He has co-opted UCLA elite basketball



history, tradition, and program for the benefit of showcasing the abilities of his son to thedetriment of UCLA. This is something that I cannot forgive him for. Were Steve Alford just a badcoach (which he is), I can at least refrain from detesting the man personally. Unfortunately, this isnot so.

984. Alice Tsuyuki I fell in love with UCLA basketball in high school during the Bill Walton years. As a proudUCLA alumna, I have been a passionate fan throughout the past nearly 40 years sincegraduating. As a longtime season ticket holder, my passion impelled me to drive the 150 milesfrom Santa Maria to Pauley to watch my beloved Bruins.

That passion is now gone. Last year, I gave up my season tickets because I no longer cared towatch a team that plays without pride or effort. I can barely even watch on TV anymore.Something that was such a huge part of my life for so many years has been taken from me, and Itruly miss it.

Please, Mr. Guerrero, fire Steve Alford so that so many of us who used to love UCLAbasketball can return to Pauley Pavilion where we belong.

985. Larry Lisenbee I’ve been a rabid Bruin fan since I went to UCLA during the Wooden years. What Alford isdoing to the great legacy of this program brings me to tears. Enough! Please get a real coach inhere now.

986. Steve Kawashima

987. Ron Parker

988. Justin

989. Steve Hwang I would like to watch UCLA basketball again.

990. Travis Fuller Class of 2012

991. NE

992. Don Schock

993. Bill Flores Please take immediate action.

994. Will Girod

995. jrvdell I have loved UCLA basketball since my arrival at UCLA in 1989. This is the first year that Idon’t even care when I can’t watch a game on tv. Alford was a terrible hire and remains a terrible



coach. The sooner we find someone else, the better off we will be.

996. xingster Class of 2005

997. Tim Tenney It’s only going to get worse until the Alfords have left UCLA.

998. Quinn Callanan Class 2007

999. J Li Alford needs to go.

1000. Rich Brooks Class of 2006

1001. Johnny G When I see the current state of UCLA Basketball it pains me to see the under- and poorlycoached talent stumble on floor, leaderless and listless. One looks for development in seniorplayers like Tony Parker and see declines in their skills. The purported leaders of the team BryceAlford and Parker are fundamentally lost and zoned-out at times during games. The one commonfactor one comes back to for the backstepping in UCLA Basketball is coaching. Please getUCLA Basketball back to the national conversation, the NCAA Tourney and not the NIT.

1002. Robert Fire Alford and bring back respectability to UCLA Basketball! Robert Campos

1003. Adam Never been this disinterested in UCLA basketball. – Adam Yassaman, Class of 06

1004. J Hernandez

1005. Ted Cocoles Class of 1998

1006. Jeremy Shabo As a second-generation UCLA alumnus, I was raised on UCLA Basketball. My dad has

religiously watched games since before I was born, either in person or on television. And this isthe first time, I’ve ever seen him so disappointed and uninterested in the season. Everyconversation we have about UCLA Basketball now revolves around getting a new coach, whoteaches fundamentals and motivates his players.

1007. Vincent Brown Steve Alford must go!



1008. Melissa

1009. Chris Lagerlof I’m usually the guy who trust the process and believes things will get better. Well today…I’vedecided for the first time since I can remember not to attend, watch or DVR the game. I’m taking

a break and it’s hard because I love our players and support our team. The problem is I can’twatch our coach anymore, it’s not good for my health or mind. I don’t need to state the reasons,they’re obvious.

The reason I decided to comment on RestoreUCLAHoopsNow.com is because as long as CSAis our head coach our beloved program will fall further from it’s roots and foundation. I don’tusually do these things, but I’m extremely concerned about the direction our basketball programis heading. It’s not just coaching, it’s culture and brand. So yes, I had to comment on this becauseI’m concerned and today for the first time in well over 10 years I’m doing something that I neverimagined doing because if a new coach and leader doesn’t step in soon, then we will be at thebottom of the PAC for many more years to come.

1010. Ben Cordeiro It’s been hard as a high school coach to watch a ucla basketball team play with no passion oreffort on defense these last three years. …

1011. ADS, ‘97 Go Bruins!

1012. John Powers While I do not personally agree with everything written in this letter, I do agree with thenumbered bullet points. For those reasons, please fire Steve Alford and restore UCLA basketball.

1013. Jason K I used to love UCLA basketball with a passion. I am finding it somewhat liberating to no longercare about the program or watching games live or on TV.

Honestly, I am not even sure if my level of interest will ever be the same again. We lost thechance of a lifetime by not going all out to hire Brad Stevens.

1014. Jack Henson Have been a fan since 1960. But it gets harder every year.

1015. Peter Vu We deserve better.

1016. Ira Swartz As a 1966 UCLA alumnus, it is a disgrace wherein lies our basketball program. I no longer havea desire to attend basketball games and am seriously considering whether or not to continue myinvolvement in the WAF (Bruin Legends). Dan, I urge you to own up to the mistake you made inhiring Steve Alford and make the necessary changes to reinstill our once storied program!

1017. RW



I have never been so embarrassed to be a bruin…fire this guy and don’t just hire the next one ona whim.

1018. Chris I am a die hard ucla alumni and fan. I have given up watching or attending our basketball games.

The team is inconsistent and plays minimal defense. We have shown this year we have the talentto compete but you never know what team is going to show up. The product on the court is notrepresentative of a well coached team.

1019. Brett Friedman

1020. Ty Paul

1021. Andy Chen If you’ve watching the games, you’d know what this letter is talking about.

1022. Geem McDonald Steve Alford’s guidance of the program has caused me to lose all interest in UCLA basketball. Iwill continue to avoid games until he is replaced.

1023. Daniel Ross

1024. Lance Erie I have enjoyed UCLA basketball since 1963, watching virtually every game since in person or onTV until this year. This coach’s failures have driven me to the point of despair. You need to act ifyou truly care as much as so many of us do about UCLA and its storied basketball program.

1025. Nathaniel Montes I have not been following UCLA basketball because I was so disappointed in the Alford hire inthe first place. I do still care for UCLA basketball but won’t be back until some fresh life and abetter coach are breathed into the program.

1026. Johnny Alford needs to go.

1027. Robert Bastron Robert Bastron, Class of 2006

1028. Jeanne Kelly

1029. Jeffrey Hoover I miss the excitement, passion, and enjoyment that used to be in place with our program. It istime to make changes for the good of the program and give everyone reason to be happy onceagain!



1030. L Vasquez

2031. Jeff My father graduated from UCLA in the 60s. I followed in 90s. Between then we always shared alove of playing basketball and watching UCLA. I went to Wooden’s camps my whole life. Like

most in UCLA families, we had the Pyramid on the wall. I was lucky enough to be there for theHarrick title. But prior to that, it seemed like UCLA wasn’t really trying to compete and livingoff of Wooden’s legacy. Ben Howland was the first coach that seemed like he had a real shot —those first years were great basketball as far as we were concerned. Hiring Alford was awful – aKnight disciple and known, ethically challenged individual. Someone like that should never havebeen considered. We have become uninvolved with basketball as a result – sadly, because UCLAhoops is a family tradition — one that Alford has damaged. The on-the-court display looks likeany undisciplined NCAA program – disorganized, lacking passion, teamwork, desire, andpurpose. Instead of living life with UCLA basketball as a meaningful cornerstone, it has becomeonly a passing interest and if Alford is still around, I suspect it will become a footnote.

1032. V. Nicholas Batra, MD Please take a look at this letter and take it to heart. I look forward to the return of UCLAbasketball.

1033. Daniel Magy For three generations my family has attended UCLA and rooted hard for our team.Unfortunately, we have had a tough time watching UCLA basketball during the past few yearsafter so many wonderful seasons.It’s time for a change

1034. Luis Q

Make UCLA basketball great again.

1035. Eugene Fong Time for a change.

1036. Michael Kaplan Let’s get us back to where we should always be.

1037. Leotha Thurman Let’s restore UCLA Basketball back to greatness; I am ashamed as a UCLA Alumni who sawgreat basketball under John Wooden and Ben Howland to witness what I am seeing today.

1038. Carey Melcher Please save UCLA basketball.

1039. Bill Shipley The team under Coach Alford is unwatchable. During the Howland years I planned myThursdays and Saturdays around the UCLA game time so I would not miss a game live. I havenot sat through an entire UCLA game in either of the last two seasons, and I have missed most



altogether. Frankly, I don’t care anymore. The players don’t play hard, and they pout and sulkwhen faced with adversity. These are coaching issues in dealing with 18 and 19 year olds. AndBryce Alford should not even be starting at UCLA, much less be on pace to play more minutesthan any player in the program’s history. The fact that he may be one of the best guards on theteam is an indictment of his father/coach’s recruiting. Coincidence?

1040. Cliff

1041. Jeff Weber

I have been a loyal diehard bruin fan for 40 years. Never before have I witnessed so muchanimosity for a coach and his obvious nepotism for his son than here with Alford. He needs togo.

1042. Jim Lewis

1043. Michael Krause

1044. Hank Vasquez It may be expensive to buyout Alford’s contract but I believe he is the wrong coach for UCLAbasketball.

1045. Rick Watson Please do the right thing and correct your mistake and let go of Steve Alford at season’s end!

1046. Stephen Torres We at least expect effort…and someone that can develop young talent.

1047. Brian Replace Alford now.

1048. MKJ ‘89 alum and have never seen the team so poorly coached. That is saying a lot as I have seen theother Steve’s product as well. Please fire the guy currently in charge and find a true leader whocan live up to the standard of Coach and the 4 letters.

1049. rsk If you’ve watched most our games, it’s painfully obvious Alford(s) needs to be gone.

1050. David Anthony Paul TherrattilThis was an unacceptable hire from the beginning. A coach with barely any NCAA tournamentexperience, a proven track record of mediocrity, and an outrageous buyout clause added to hiscontract.

1051. Robert Tsai I am a 1993 graduate of UCLA and die-hard college basketball fan. I remember fondly sleepingout in front of Pauley Pavilion before home basketball games in order to obtain good seats in the



student section. I rarely sign petitions but have had enough watching Steve Alford’s poorlyrecruited and coached teams. I made the trip to NYC in Alford’s first year and came awayappalled by poor defense and inconsistent effort. It has not gotten better; quite the contrary–it hasgotten worse each year. If an Alford-led team ever wins a Pac-12 Conference Championship oreven 3 wins in the NCAA Tournament, it will be because the student-athletes will have done so

in spite of their coach. As for me, I won’t be donating to UCLA or spending money to view aUCLA basketball game live until the Athletic Director rectifies this situation and closes the bookon the Alford chapter at UCLA. As a product, UCLA basketball is simply unwatchable.

1052. Calvin Ye Let’s make UCLA Basketball great again.

1053. Martin Voisine Fire him.

1054. Aaron Samuel

UCLA basketball used to be more than an activity for me. It was one of the greatest joys. I usedto plan my schedule around the games. I owned season tickets, traveled to away games, andwould never ever ever miss a tipoff. But it has been heartbreaking and devastating to watch thecomplete and utter collapse of a program that was so cherished and respected. I can no longerstomach watching games so I have canceled my season tickets and can’t even tolerate turningthem on TV. I desperately want to support our young student athletes yet the administration anduniversity have let them down considerably. UCLA will always recruit talent but it is up to thecoaching staff to put a consistent product on the court and coach these young men towardsuccess and prepare them for the future. Usually the third year of a new coaches program is oneof consistency and success as he or she has had the opportunity to bring in “their players” andimplement their own coaching philosophy. However this coach has somehow turned his 3rd

season into one of the worst in school history. There is talent on this team as well as the past 2years (one might argue that we should have advanced past the sweet 16 during Alfords first yearwith the amount of talent we had.) but the failure is clearly the coaching. At UCLA one shouldnot have to lock an unproven coach to a 10 year contract with a huge buyout. there are very fewcoaches in the world that deserve such a deal. An unproven coach should have to first provethemselves to get a longer and larger contract. It’s time now for the UCLA administration torealize their failed hire and correct the mistake because if they wait longer the once storied Uclabasketball program will fall further into an irreversible irrelevant abyss.

1055. Michael Tanaka and Jill Ishida SOS/WAF members for 38 years. Please fire Coach Alford and restore the joy and pride to Bruin

basketball.

1056. Ray Gotta go!

1057. Gary Gleckman Having graduated in 1972 and having attended games even at the old Sports Arena, I regret that Iwill never attend another home game until Mr. Alford is dismissed and someone whose primary



concern is the success of UCLA basketball is hired…So sad….

1058. Gary Landers We’ve had enough… it’s time to make a coaching change — immediately!

1059. Tony Archuleta As an American fan of the UCLA basketball brand and the John Wooden legacy, I completelyagree with the content of this open letter to Mr. Guerrero.

1060. Art Butterick He should have never been hired at UCLA based on his unethical behavior in Iowa. The fact thathe never owned up to his mistake until tremendous pressure was brought on is a tribute to hisarrogance. The nepotism he has displayed at the expense of the program should be reasonenough for his termination.

Dan – a true measure of character is to own up to your mistakes and do what needs to be doneto correct them.

1061. Jack Rogers I am deeply saddened by Coach Alford’s inability to motivate and train his players to play at apeak level at a peak basketball institution. The inconsistency over the years is troubling and notreflective of the caliber we expect at UCLA. His winning records at lower division basketball isreflective of his peak skill level. Operating in the spotlight of UCLA shows his limitations andceiling in working with high-quality athletes. It is frustrating to watch such high-caliber athletesplay at such a inconsistent and secondary level. Coach Alford does not have the chops to workeffectively with high caliber talent.

1062. Alan Henderson

1063. David Barreno

1064. Tx Nite

1065. Ted Cole I’m one of the few alums that was at the first game in Pauley in 1965 when the Frosh team beatthe 2 time defending Varsity team. My older brother and I used to line up at the door at 5:00 PMto rush for seats for the 8:00 PM varsity game. That meant of course we were also there for thefreshman game at 5:45 PM. We were passionate about UCLA basketball and never missed ahome game. We rushed home after the game to watch the replay on Channel 5 with Dick Enberg.

Over the years we’ve seen good and bad teams but mostly good and some great.I started losing interest in UCLA basketball during the Lavin years but was re-energized when

Howland was hired. I renewed my season tickets shortly after Howland took over and attendedall 3 Final Fours. But as Howland lost control, I started losing interest again and was lukewarmabout Alford’s hiring. I kept my season tickets during the Howland years and now 3 years underAlford. But this is the LAST year I’m supporting UCLA basketball until Alford is replaced. Ihave missed several games this year and don’t even care anymore about the outcome. If theplayers don’t care about the state of the program, why should I? I blame that on Alford and his



staff since it’s their job to motivate the players. I personally feel Alford took the job to showcasehis son. We have 2 home games remaining. I plan on going to the Oregon game but not theOregon State game. I’m a King’s season ticket holder and would rather go to the Kings gamethan the final UCLA home game. Who would have ever thought the Kings would be more fun towatch than UCLA basketball!

By the way, I’m also a season ticket holder and WAF donor for UCLA football and havemissed less than 10 home games since my freshman year in 1965 and have attended every USC-UCLA game in the last 51 years.Ted ColeBA 1969

1066. Matt Hagen Steve Alford was the wrong hire from the outset. His poor performance as coach of the UCLAbasketball team merely provides substantiation that he does not belong in this job.

1067. Matthew Henderson

As a third generation Bruin and member of a proud UCLA family (grandparents, father, sister,and brother are all alums), I can safely say that I have loved and cherished Bruin basketball fordecades. As my wife and friends would tell you, it ordered my schedule throughout the fall andwinter, and I looked forward to March Madness like no other sporting event.

Sadly, the spectacle that the UCLA men’s basketball program has become under the tenure ofCoach Alford has nearly completely squelched my interest in Bruin hoops. I almost never watchthe basketball team play, and when I do, I am perplexed and frustrated at the lack of intensity,fundamentals, and defense. Rather than belabor the point, I will simply observe that the teamdoes not play well and the program is mired in ennui and a lack of passion or interest. CoachAlford’s failings have been more than adequately touched upon in the language of this petition,but I will add for emphasis the lack of any semblance of defensive effort is utterly nauseating to

any fan of Coach Wooden’s program.Coach Alford’s tenure has become untenable, and the longer it endures, the greater will be the

damage to UCLA basketball’s identity, brand, and legacy. While not an easy course to take, theonly solution is certain: UCLA must terminate Coach Alford’s employment as soon as the seasonis over. I urge you to act in the best interest of UCLA, the basketball program, and theincreasingly uninterested and ambivalent fan base.

1068. Frederik Arroyave Go Bruins

1069. Glenn Hruska

Until the Alford era, attended most all BB games since 1992, but this season I’ve largely stoppedusing my tickets. Don’t want to re-new, if Alford stays. FB season ticket holder since ’92. Manyyears, Bruin All-conference donor. UCLA BB recovered from Lavin, it can recover from this too.Please, please make the change necessary now, thank You. Class of ’77, lifetime UCLA fan.

1070. Rick Tiberio



1071. Mark Banuelos Wooden Athletic Fund member who can’t stand to even watch this team anymore due to thehorrible basketball being played/coached.

1072. Dean Isaacs

I must say, I was shocked when I first heard that we had hired Steve Alford, if for no other reasonthan he was our hated rival when I was in school in the 1970s, and played for a coach that wasthe antithesis of Coach Wooden in actions and style.Dean Isaacs

1073. Ken Outlaw

1074. Greg Williams UCLA basketball under Steve Alford is unbearable. Please fix this mess!

1075. Stewart Nakamura

1076. Chris (class 2005) It has gotten to the point where I just don’t care anymore about Ucla basketball. It would be niceto have a program I can actually care about again.

1077. Jeff and Elaine Severa

My wife and I are UCLA grads and long time supporters. We cancelled our season tickets andwill not donate to any athletic department funds until Steve Alford is terminated. It isheartbreaking to see our basketball program held hostage to Alford and son. Would Duke,Kentucky, or any other blue blood program tolerate this….I think not

We have financially supported Bruin sports or the lasted tears through the Wooden Athletic

Fund as well as contributing to the Pauley rebuild. We cancelled our basketball season ticketsand buy football tickets via a broker. Given Coach Alford’s obvious mismatch as our basketballcoach we will not contribute to a UCLA athletic department fund until he is relieved of his dutiesas coach. Our basketball program deserves the best…not someone who’s agenda is to promotehis son to the detriment of our beloved basketball program.

I have stopped supporting UCLA sports via the Wooden Athletic Fund due to Coach Alford’smismanagement of our basketball program. I support Coach Mora’s foundation. Our basketballprogram deserves the best and the thought that Steve Alford is the best we can do is a tragedy.My wife and I are both alumni and my wife still works at the Reagan Medical Center. We werelong time season ticket holders but have not attended a game nor even accepted free tickets asour protest. We will return to contributing when Coach Alford is gone.

1078. Bennett Kim I support the petition 100%

1079. Allen

1080. Ronnie Williams Hiring Coach Alford was a mistake. He has been blinded by wanting his son to succeed at the



point guard position when in fact he at best is a mediocre 2 guard. The team has no true leaderand lacks the defense prowess that it needs to become an elite team again. Coach Alford hascompletely lost the locker room and it’s a disgrace that with all of the talent on the team we are atthe bottom of the conference.

1081. R Donald Brink I graduated from UCLA in ’68 (engineering) and again in ’92 (MBA). I have been an avidsupporter of UCLA athletics for over forty years. As Jim Mora has demonstrated, UCLA sportsteams can be lead by men worthy of our respect and admiration while producing competitiveteams. Unfortunately, due to Steve Alford’s past, and his current incredible arrogance inshowcasing his rather mediocre son’s talents to the obvious detriment of the team, the samecannot be said for our basketball coach. He has completely lost my respect (and I suspect a goodportion of UCLA’s once strong fan base). Additionally, he does not even seem to be a good coachas we have been repeatedly beat all year by teams with inferior talent. Mr. Alford has reduced theonce great UCLA basketball brand to an all time low.Please replace Steve Alford ASAP.

1082. Stephen Gilbert

1083. Todd Cera Make UCLA Basketball great again!

1084. Scott

1085. Chris Davis I chose to attend UCLA based on the spirit and vibrance of the campus and the athletic programs.In high school I was excited by the ’95 run to the national championship. I was fortunate enough

to attend UCLA through the Cade McNown years in football and even when things got lean infootball we always had basketball to look forward to. My boys are being raised Bruins and loveto 8-clap, however with the current state of our basketball team there is no 8-clapping happeningonce winter ends. How UCLA, a school with such a rich traditional of excellence, inspired by theparadigm of coaching, has slipped to its current state is a disappointment to former Bruins, futureBruins, UCLA fans, and athletic fans in general.

1086. Eric Carr

The poor coaching and blatant nepotism is unacceptable. The coach is not able to hold otherplayers accountable because he doesn’t hold his son accountable. The team’s inconsistent play isdifficult to watch as an alum and fan of Bruin basketball.

1087. Brian Greenberg I have been a season ticket holder for twenty years and have donated generously to therenovation of Pauley Pavilion. I also have been driving from Thousand Oaks, an hour each way,to attend games and have been watching almost every away game on TV.

I was surprised when Steve Alford was hired because I thought he was a mediocre coach andthat UCLA could have hired a more successful, more established coach. That being said, I knowthat I am not an expert on these issues and am respectful of the job done by professionals who do



this every year.I believe strongly that the head coaches number one job is to give his charges the best

opportunity to achieve their dreams at playing in the NBA and, if not, then preparing them for asuccessful life outside of basketball. With UCLA’s natural advantages in recruiting, the wins andlosses would then take care of themselves. This is my biggest disappointment, The kids do not

seem like they are learning the fundamentals and are seemingly unprepared. This is unacceptableand a disservice to them.Last year I almost gave up my seats but decided to try one more year. This year, I have not

even been keeping track of the schedule and have missed some games and failed to record awaygames on tv. Renewing my seats this year will depend, in large part, on whether or not SteveAlford is the coach for next year.

1088. David Frost Put simply…as John Wooden told me personally in 1972, during the first of the WaltonChampionships at the Sports Arena… “…a Champion is defined by GREAT, not good, oraverage defense, ALL OVER THE COURT…” and the game-long full court press, with an active

Bill Walton at the back end, and front court sustained action sets of guards led by Greg Lee, wasexactly what utilized the quickness and speed of the team defensively–it’s more obvious inbasketball than football–but the new defensive Coordinator for the ‘Football’ Bruins could learnfrom this too; The reason we need to keep Coach Jim Mora, at any cost, is because, like CoachWooden, Coach Mora is a TEACHER first!…and prepares men for life in society as men.I miss Bruin Football and Coach/Professor Jim Mora immensely right now, and always–be safe–ALL of you!David Frost-Class of ’74

1089. Mike Teverbaugh

I regretted this hire the moment it was announced.

1090. Matt Pekarek Like many others will surely say, Bruin Basketball has nearly completely lost my interest. I lookfor signs of change, and otherwise chat about something UCLA (mostly football now) to keepthe flame flickering. I’ve been spending money going to more football games and really enjoyingwhat Coach Mora has done for football (finally). Shocking what a good hire can do for a collegesports program, isn’t it?

I was always 10x the basketball fan over football, but that has literally reversed itself (if not toa greater degree) and basketball is almost an afterthought. That’s frightening given UCLA’sposition in the history of college basketball, even for a casual fan or observer. The more astutefans know why Howland needed to go, and are now utterly bewildered at how, when, and why

Steve Alford was handed the legacy of John Wooden and UCLA’s history. I nearly choked whenI heard we hired him and thoughts of Lavin immediately started rattling around in my head.When the contract and buyout information circulated – that pretty much sealed the deal for me.I literally expect failure or some terrible looking product when I can stomach watching now.Some things come to mind in terms of how I’ve changed or been affected by this, various signsof the precipitous fall from grace of UCLA basketball:

I used to have to DVR games when I wasn’t watching live with a big group of local Bruins orgoing to a game, then ignore my phone completely until I ‘caught up’ on the broadcast as my



phone would blow up with everyone commenting on our group messaging threads. The phonemessages have stopped completely, none of us seem to care anymore. If there is a message, it’susually about a ridiculously low scoring half or how terrible we look.

Traveling to ‘roadies’ @ Cal and @ Stanford (now that I live in Norcal) or anywhere else forthat matter have stopped.

Wearing UCLA gear during basketball season has slowed if not stopped – almost tooembarrassing.I used to plan my days around the games, Thursdays and Saturdays were special. Now I

literally get a notice on my phone from ESPN or CBS Sports that our game has started, and think“Oh yeah, I forgot we had a game today.” That was unthinkable even nearing the end ofHowland’s tenure.

1091. Agustin Gonzalez

1092. Brian Carpenter Please fire Alford.

1093. Adrian Almeida

1094. Anthony Simone Something is clearly ailing this basketball program. There are serious underlying issues. Onlystrong and decisive steps can correct the path that we are currently on.UCLA Alum 2010

1094. Kathleen McGary Kathleen McGary, Class of 1988

1095. Mike McCain

1096. Hector Cabral I could not be more disappointed in the job Steve Alford has done. It is time for him to go.

1097. Melissa C Bring back the UCLA basketball that I know and love.

1098. Pat Gillan Alford’s insistence on featuring his non athletic son as the primary offensive focus hasdemoralized the players, and ultimately destroyed this program. While I feel sad for every true

Bruin basketball fan who must endure Steve Alford, I feel far worse for his players.

1099. Kurt I’ve been done with Alford for a while now, and these losses are of the “head of the fish” variety.Every year since Alford took over has gotten worse. A recruiting class like next year’s will onlyunderachieve with our current coach, and delay his inevitable firing. Let’s start our new futurenow.



1100. Shiz Nakawatasse I’m 79 and a UCLA basketball fan for over 65 years. Currently, its painful to watch.

1101. Gerald Morales

U.C.L.A basketball is no longer a concern of mine, too depressing.

1102. Manuel De La Rosa As a proud Bruin Alumnus from the class of 1998, it saddens me to see what our once mightyBasketball Program has become. The current state of the program does not reflect CoachWooden’s legacy. Steve Alford should never have been given stewardship of UCLA Basketball.Despite some success in recruiting, the results on the court have been mediocre at best. The daysof opponents entering Pauley with awe and intimidation are long gone. That is also reflected inthe sub par attendance of the last few years. This season is the straw that broke the camel’s back.Despite some terrific wins, having your chief rival, who is historically bad in basketball, comeinto Pauley and embarrass us is unacceptable despite their improvements. The lack of characterand poor play is a reflection of not only poor coaching, but the selection of the Head Coach. It is

time for a change, especially with a tremendous recruiting class forthcoming. If a change doesnot happen soon, UCLA Basketball will continue its plunge towards irrelevance.

1103. Matthew Do the right thing.

1104. Chris Tan UCLA needs something better that Steve Alford who can’t teach defense and has a putridrotation where his son is the focal player.

Instead of improving, UCLA is getting worse as the season goes on and in Alford’s THIRDyear.

As Bill Walton even said, the third year is the year where we should be seeing improvements.Where are the improvements?

1104. Leland Fong Signed by Leland Fong (class of 2000) and his father (class of 1967)

1105. Kris Really disappointed… As a Bruin, I can’t believe the athletic department would let it get to this.

1106. waters96 I incorporate the above.

1107. Daniel Nofal My family have been bruins fans for over 50 years. There simply is no excuse, that any UCLAprogram, should not make the play offs. ToO much talent in basketball, to see the bruins near thebottom of the standings. We need respectability back into this program. Inconsistent basketball,every weak, falls in the lap of the head coach.



1108. disappointed ex season ticket holder Please give me a reason to be a season ticket holder again.

1109. Jason Maloney Bruin class of 95. The last championship. I chose UCLA for the greatness it represented in all

aspects – academically, socially, athletically, and the influence it’s alums have had on the world.Nothing showcased this better than the basketball program the past few years. Sadly, that part ofthe UCLA story seems gone. Core tenets – effort, unselfishness, fundamentals, being the best youcan be that day – all are missing. Please Dan….help bring it back.

1110. Bill Fredricksen We shouldn’t have to wait until the NBA to watch our athletes properly utilized.

1111. Arthur

1112. Tauno Kartiala

Alumni, Class of 68

1113. Paul Schiff

1114. Michael Williams It is time to restore UCLA basketball. The team is not prepared and that is why we pay a coach.Please dismiss Coach Alford and replace him with a proper teacher.

1115. Mark Goodkin I agree with Joe Piechowski’s comments on this situation.

1116. Ryan I was an undergrad when we won our last NC and now I can’t bring myself to watch this sadteam.

1117. Scott J. Tepper, '67 I don’t agree with all the comments, but Alford is a stain on the UCLA community and needs togo as soon as possible. Along with his sons, one of whom has an undeserved scholarship and theother who is now on the UCLA payroll.

1118. Diamond UCLA basketball needs to be great again, please hire someone that knows what they are doing.

1119. Brandon Meyers Watching UCLA Basketball used to be a favorite thing to do of mine – every game. Whether inperson through a few games every year, including the Pac12 tournament, to attend and the reston TV – every game was seen and now I’m sad to say I have no idea when the next game is sinceit’s just not part of my life – the current coach has built a program I just don’t care aboutanymore and it shouldn’t be that way…we can and should do much better.



1120. Chris Isham

UCLA 1988

1121. Scott Johnson

1122. Bob Mossler Dan, please do the right thing…

1123. Peter H. Stevens My family members have been UCLA fans for over fifty years. We are season ticket holders forBruin football and have previously been Bruin men’s basketball season ticket holders.

1124. Josh Gold

I’ve followed the program religiously since my mother was a student in the 60s. As a student inthe early 80s I never missed a game. As an alum, I made donations, sat in great seats and went toevery game until I left Los Angeles in the late 90s. Living in NYC, I’ve found a way to watch

every game. My brother is a professor at Ucla, my nephew is in grad school. We read the boards,we talk about it on the phone. Like thousands of others, this program is a huge part of our lives.In over 40 years I haven’t seen a team as undisciplined and unmotivated as this one. And thatincludes the years under Lavin and Walt. This team doesn’t defend, they aren’t patient, theyaren’t engaged. Like all those who’ve signed I know what a difference a great coach will make..This program and the fans who love it deserve better than the brand of basketball we’re gettingfrom Steve Alford. It’s time to make a change.

1125. C.C Nguyen (Class of 1990) I will not attend another UCLA game if CSA is still the coach.

1126. Joe PiechowskiWhile I do not personally agree with everything written in this letter, I do agree with thenumbered bullet points. For those reasons, please fire Steve Alford and restore UCLA basketball.

1127. Alexander Espinoza, MD Almost every school has some sort of athletic tradition. Notre Dame has the “play like achampion today” before every football game. I have a daily tradition. I read and quote Mr.Wooden daily, to myself and to my student athlete patients. “sports does not build character, itreveals it.” The current tradition and atmosphere has lost those ideals. I’ll take the values any dayover a win or a championship. Let the leadership, staff and players revisit the core ideals to showbetter character.

1128. Milton Fader I’ve been a UCLA fan since the age of 9 when my brothers attended and graduated from UCLA.I attended UCLA as a Freshman and then transferred to the University of Houston to attendOptometry school. I was one of a handful of people rooting for UCLA in the Astrodome whenAlcindor and company lost to Elvin Hayes. I was the only the only person rooting for UCLAwatching the game in the U of H Student Union when we exacted our revenge in the NCAAtourney. I bleed blue and gold, but can no longer watch this team play until we can hire a coach



that can instill pride, teach fundamentals, reward effort and consistency, and respect the programby not allowing nepotism to interfere with common sense.

1129. Kennedy Cosgrove Absolutely agree!

1130. Jonathan Shintaku UCLA class of 2006

1131. Paul Presburger I will not be renewing my season tickets if Alford is coaching next season. It’s hard to believe Ihave lost my passion for UCLA Basketball, something that had always been a major part of mylife.

1132. Ron Mendoza UCLA basketball is one of the most elite programs in basketball history. Please hire a coach that

will ensure that legacy lives on.

1133. Scott Revlin Me: Class of 99, Wife class of 01 and 09 (Anderson), both parents Bruins, sister in law a Bruin,both cousins and my aunt are Bruins. All my groomsmen were Bruins. My wife is a member ofthe Bruin Varsity Club. My mother in law host Chancellor’s Club events in her home. We’re thepeople you call at night asking for donations, and we give every time. Alford at the helm isburning ALL our bridges. Time to cut bait.

1134. Kenji Iida Class of 1994. Former season ticket holder. Big time fan. Heartbroken and missing seeing the

Bruins “playing with a purpose.”

1135. Orit Michiel Please bring back respect to Pauley Pavilion.

1136. Allen McDonnell Dear Dan Guerrero,Please fire Steve Alford immediately. Not next month. Not next year. Not in two years. Now. Heis not fit to lead the historic UCLA Basketball program, the crown jewel of the UCLAcommunity. Three years is proper time to evaluate a coach and his teams have playedprogressively worse each year. His teams are inconsistent, mentally soft, undisciplined,

lackadaisical, selfish and unaccountable… all qualities that are antithetical to what the UCLABasketball program and UCLA in general stand for.

To not make the NCAA Tournament in his third year with such highly recruited players (thisshould actually be his second straight year not making the tournament) is frankly anembarrassment. Something is fundamentally wrong with the leadership and direction of thisUCLA Basketball program and change must happen now.

The UCLA community sincerely thank you for everything that you have done for our school.Please stop the bleeding and do what needs to be done and fire Steve Alford now. Bring back the



pride to UCLA and bring back the people to Pauley Pavilion.

1137. Fernando Mendoza A dark cloud has come over UCLA basketball.

I was a UCLA season ticket holder from 1996 until 2014. I can probably can count on my

hands the number of games I did not watch during that time period.UCLA basketball has become so bad that I gave up my tickets and no longer even watch thegame on television. I would never have imagined I would have said that 5 years ago. We used towatch away weekday games during family dinner time, travel with the team during MarchMadness, I would drive home to work on Saturdays to watch away games and then drive back towork and finish, drive from Orange County to watch all the home games…..

The quality of the product has deteriorated faster than I could have imagined. I could not bemore disappointed in the job Steve Alford has done. It is time for him to go.

Please help me enjoy UCLA basketball again.

1138. Robert Louk

Thank you for reading this as Aaron has summed up thousands of Alums and fans who feel thesame way.

1139. Stephanie Luk

1140. Luis A Salinas

1141. Sanford Slater, Ph.D. Sanford Slater ’82. Season seat holder since 1990 upon return from graduate school. Due to thepoor exhibition of basketball as indicated above, we have reduced our ticket allocation from fourtickets to two tickets each season. We would like to change that in the future if there is a better

representation of UCLA basketball.

1142. Alicia Medina-Tracey Please consider our petition. Watching my fellow Bruins court side was one of the highlights ofmy UCLA college experience. I would definitely make more of an effort to support the team ifthey showed more drive and ability to win games.

1143. Steve Havas

1144. Robert Carpentier My Open (Unemotional) Letter…

…Before I write what will be a lengthy, non-emotional post regarding why coaching changesare necessary in the men’s basketball program at UCLA, I wanted there to be full disclosureabout motivations. I am, first and foremost, a fan of all sports UCLA. I will continue to root forthe Bruins to win games, meets, etc., regardless of coaching and leadership. I am not one whocan look for the long-term good and hope that the Bruins lose simply as a means to an ends.That being written, I feel that it won’t be a surprise to most that I personally feel that SteveAlford should not be nor should he have ever been associated with the men’s basketball programat UCLA. There are reasons for this that have much more to do with issues beyond basketball. To



put that into perspective; Steve Alford would not have my support for being the head basketballcoach at UCLA even should he win numerous national championships. There are things moreimportant than winning games.

There may be some questioning as to why I feel that way, sort of a “what do you know?” or“what have you heard?” kind of reaction. Any questions asked about what I may know or what I

may have heard will not be answered. Just know I have my reasons for feeling as strongly as Ido.With that out of the way, here are the reasons why Alford should be terminated soon;

RECRUITING:Legendary coach John Wooden once said/wrote that essentially talent trumps everything else.

Recruiting brings in the talent needed to compete. Alford has essentially failed at that because;1. His inability or refusal in his first two-plus years on the job to effectively recruit his local

area. The current roster has 3 players, Thomas Welsh, Isaac Hamilton and Aaron Holiday, whoare considered ‘local.’ Contrast that with USC, who has 6 ‘local’ rotation players on its roster.There really isn’t another situation in the country where two major programs are located in thesame major city which is also very fertile basketball recruiting ground. However, the fact

remains that Alford has been outpaced in local recruiting by USC. Next year’s freshmen class iscertainly a step in the right direction, but USC loses no one to graduation.

The reason for the recruiting issues stems from…2. An apparent lack of high-level ability to evaluate talent. While there is no “smoking gun”

regarding Alford ever stating that certain players were not good enough, there is enoughcircumstantial information floating around that Alford believed that to be true for some of theplayers who now populate the USC roster. The lack of ability to evaluate at a high level is notsimply an Alford ‘thing’ but also a problem for the staff because either they are also mediocre atevaluating talent or they can’t get the head coach to listen to them. Either one is veryproblematic, the latter because of the trust issues that can be implied from it. Anyway, some willpoint to next year’s freshmen class as Alford’s ability to grow as an evaluator. That might be true,

but it is more likely that players like Lonzo Ball and TJ Leaf were easy evaluations, and that thereal way to look at Alford’s evaluation skills is when evaluating Kobe Paras.

3. The apparent nepotism. The idea that Alford is motivated by nepotism is really an emotionalargument because short of Alford coming out and saying that he didn’t recruit certain players inorder to allow his son an unimpeded path to the starting guard spot, it’s really just conjecture. Ithappens to be something I believe to be a strong motivating factor for Alford, if not THEmotivating factor, but there is certainly an argument that can be made that evidence points tonepotism being a problem with recruiting. If nothing else, the argument is being used against himwhen he is on the recruiting trail.RETENTION OF PLAYERS:

Alford has lost four players in two years to early entry into the NBA draft. Those are the kinds

of attrition numbers that John Calipari sees at Kentucky. However, Calipari recruits at a muchhigher level than Alford and even then, the Kentucky program is not the model of stability(national title one year, lose in the first round of the NIT the next, etc.). No matter how one wantsto rationalize why the players are leaving, the bottom line is players aren’t staying. Now, withouthaving specific information, there is the very realistic/reasonable possibility that up to threeplayers may leave the program at the end of the current season who are not seniors. That kind ofattrition destroys any semblance of depth and continuity. The depth issue is important becausefor all the Bruin fans who talk about next year’s team being loaded, it won’t be if players like



Aaron Holiday, Prince Ali and Jonah Bolden leave for greener pastures. That will leave nextyear’s squad even more lacking in athleticism than this year’s. Some will argue that the ones wholeft did so because they were NBA-level players. Assuming that’s true (and it is at a certainlevel), then can’t an argument be made that Alford’s teams have underachieved in every seasonhe’s been in charge in Westwood? Keep in mind that on top of losing the early entry players that

there are three other players that are currently on or have been on an NBA roster who graduatedas seniors. Which leads me to…COACHING:

Alford has had 7 former UCLA players reach the NBA in his first two seasons and probablyhas at least 2 players on the current squad who will eventually get there, if not more. That’s 9NBA-level players (minimum) in less than three seasons and the net result has been 2 Sweet 16sand one probable NCAA miss. There are reasons for this;

1. Alford has never been known as an expert tactical coach. There is more wrong with theprogram than the effort and focus issues. It can be argued that Alford doesn’t run the best offensefor his personnel. For example, the Bob Knight-disciple, who grew up in a true motion (pass thenscreen away) offense utilizes an ball-screen heavy offense when most of his players don’t shoot

well off the dribble but do when they can set their feet, like say they can when coming off aweakside screen. That’s the kind of screen that comes from a true motion offense.

2. Alford has struggled with in-game adjustments, which was a common concern about himsince he was coaching at (SW) Missouri State, Iowa and New Mexico. These concerns have beenechoed by fans, former players and fellow coaches (privately) since his move to NCAA D-Icoaching. Again, this is a common refrain from multiple groups and certainly some groups thathave no vested interest in Alford’s success or failure. Now, other coaches struggle tactically,including successful ones (Calipari comes to mind as does Jim Harrick, who won his ownnational title while at UCLA), and taken in a vacuum, some tactical naivety isn’t necessarily aproblem. However, it appears to be a problem when taken into context with everything elseperceived wrong with the program.

3. Allocation of minutes/Nepotism (again) is an issue, especially when you’ve shown atendency to bench players who will one day be in the NBA for other, less obvious talents. Therereally is no arguing this point other than to say that Alford feels he’s playing the best players onthe roster. Granted, we on the outside don’t really know what’s going on behind the scenes orfrom one practice to another, but based on the evidence we can see, there are many, includingcoaches, who question Alford’s rotational selection of players and, simply based on talent alone,his rotations indicate the same evaluation issues Alford has shown on the recruiting trail.

4. Motivating his players is something that, quite frankly, Alford does have a reputation fordoing very well. Since coming to UCLA, however, Alford’s teams have shown inconsistenteffort. These athletes are essentially still kids so they are bound to have bad days and do socollectively. It can be argued, though, that the past three versions of the UCLA men’s basketball

team show a lack of effort far more than just the occasional “bad day.” The concern, especiallywith this year’s squad, is that Alford is losing or has already lost the team. If that’s the case, thenforget every other thing I’ve written; his position is untenable. There is very little likelihood thatAlford will get next year’s team to respond to him if this year’s team has “checked out.” If that isindeed the case, then Dan Guerrero needs to figure out why the players have checked out andaddress it immediately and decisively. If the team has ‘quit’ then Alford probably needs to gowithin days of Guerreo figuring that out. That’s because…

This team does have talent and there is every reason to believe that a competent motivator and



game tactician would have the team sitting with a better record than 13-10. Perhaps Ed Schillingis that man, perhaps not. But if Guerrero has determined that Alford is not then he needs to berelieved of his duties immediately or you are arguably risking further transfers and defections atthe conclusion of the season.MISSION:

Assuming that a school’s and program’s identity is focused on the ‘mission,’ then the questionis how Alford has fared completing that mission. Is the mission one of winning and on-courtsuccess? If that’s the case then an argument can be made for Alford. He has gotten to the secondweekend of the NCAA Tournament twice. I don’t agree with that argument, but it isn’t anunreasonable one.

However, if the mission is about the growth and education of the young men in the programand the school, Alford seems to have been less successful. Keep in mind that I am not suggestingthat competitive success isn’t a factor, but what if we did look deeper. The specter of Alford’scharacter as a leader of young men has been raised at every coaching stop he’s been at; to findthat out is as easy as a web-based search of his previous coaching stops. While most everythingis just opinion there is an argument to be made that where there’s smoke, there’s fire, at least a

small one. This isn’t a rehashing of the Pierre Pierce problem, but former players and familieswho’ve used terms that are synonyms for “dishonest’ when describing Alford. I’m not writingabout his cheating to get recruits or to win games, but what he says to players and families, whenhe says them and how he says them. I would think that UCLA would want a leader who’spersonal integrity is never or at least rarely in this electronic age, called into question.

I could obviously write a much more lengthy post about the relatively concrete reasons thatAlford and UCLA are a very poor fit for each other. However, I believe that when looking at therecruiting failures, the mediocre coaching of skills and tactics, the lack of tactical acumen, thestruggle to retain players, the debatable playing time allocation and, most importantly, thatAlford is not in line with the school’s or the athletic department’s mission, the action required isclear.

1145. David J Gilmore UCLA Class Of 1975

1146. Andrew Bauchman

1147. Ian Stewart UCLA Class of 2015

1148. James Mansour Class of 2006

1149. Ty Miller My family has held season seats at Pauley since it opened. I grew up with UCLA basketball. Iattended Coach Wooden’s Basketball camp. I fell in love with UCLA as so many do, in a deeplypersonal way with such strength that I chose UCLA over opportunities to attend other schoolssuch as Stanford and Yale. Basketball was my first love…yet I found my path in athletics insoccer. I was a walk-on in 1989 who earned a scholarship and a national championship in 1990. Iwas voted the most-inspirational player on the 1992 team, one of the most incredible honors I



have ever received. The love and passion I have for UCLA athletics is as strong as can beimagined. And, despite this connection to UCLA and UCLA basketball, the fire for our programhas been reduced to a flickering flame by Coach Alford’s failure and nepotism. I’m still a WAFand BVC member…but I am embarrassed and deeply, deeply saddened by the state of ourbeloved men’s basketball program. Please, please, please take action Dan.

Thank you for considering my comments and our collective plea.

1150. Anthony Rossi

1151. Aaron Peters

1152. Jeffrey Ropp If UCLA basketball is sacred to you, the only correct and inescapable conclusion is that SteveAlford must be relieved of his duties. Delay only exacerbates the situation. Begin our restorationimmediately.

1153. Edward Lin Please restore UCLA basketball and hire a new coach.

1154. Steve Raber Class of 1982

1155. David Chavez I would like to reiterate that I have been a long time season ticket holder who will not pay foranother game until Alford is gone. His teams play only half basketball with little attention todefense or fundamentals. I used to live for Ucla bball games…now I can barely watch.

1156. Eric Orland

1157. Roz Etedali The biggest issue for me is the aura of apathy that Steve Alford has created around the UCLABasketball program.

1158. Fred Kuester This letter accurately reflects my opinions regarding Steve Alford’s performance. Since, CoachAlford has arrived the team’s performance has steadily declined.

1159. Jeremy

When the lifelong supporters are rendered apathetic, you know you have a major problem. Andthat’s what has happened to UCLA basketball.

1160. Greg Patterson I’m a UCLA alum (2002) with an entire family (Grandparents, Mom, Dad, Sister) that are alsoalums. As i type this email, i’m sitting in my office literally looking at a pair of Pauley Pavilionseats that I bought, and a framed collage of taking my dad to the re-opening of Pauley in 2012against Indiana State. He was a student when Pauley orginaly opened (he was at the famous



Freshman v. Varsity game in 1965). Needless to say, UCLA basketball has been a passion ofmine for as long as I have lived.

I don’t know that I have the words to describe what I have watched under Alford’s tenure.Apathetic and disinterested would be easy adjectives to use, but really more than anything I justfeel sad. I feel sad watching our coach showcase his son at the expense of the team, and I feel sad

that I never know if Coach Alford’s team is going to give maximum effort.As an (also) long time season ticket holder in football, I tell my friends that I sit with, and myparents that still go to every game, that I couldn’t be prouder of the football program. I realize wewill never be Alabama or LSU – I don’t want that. I am proud of the product that Jim Mora putson the field every week – not in wins and losses, but how HARD those kids play week in andweek out. I can confidently wear my UCLA gear now wherever I go during football season.It’s very obvious to me that the kids on the football team love their coach, and love playing forUCLA. I would like to be able to say them same about the basketball team. I fear this will neverhappen under our current coach.

1161. Michael McCaffrey

I have only watched one game all year ( and that is because I was snowed in) such is my disdainfor Coach Alford’s performance as the coach at UCLA. And, frankly, I don’t plan on watchinganother game or donated another dollar until Steve Alford is removed as the Basketball coach atUCLA. – Mike McCaffrey – class of 1985

1162. Michael Steren My family has been a long-time season ticket holder of UCLA Men’s Basketball, with significantcontributions to the program and UCLA Athletics in general. We have come to the conclusionthat Steve Alford is not the right coach for UCLA men’s basketball.

1163. Paul Nishida

Saddened, embarrassed, and angry about the state of the UCLA basketball program. Class of1986.

1164. Nicholas Reynolds Truth

1165. kimclukkimluk Please fire Steve Alford at the end of 2016 season and restore UCLA Hoops.

1166. Tim, UCLA, ‘89 Go Bruins!!!

1167. Nickos Rovello

1168. Tom Scopazzi, B.S. 2003 I endorse this petition.



1169. Justin Woolverton, Class of ‘05 Thank you for reading, Dan.

1170. Jonathan Cohen Time is now.

1171. Jerome P, Himmelberg I am in complete agreement with this letter. Jerome P. Himmelberg, ’81

1172. Bryant Delgadillo

1173. Brandon Marlowe Thanks for listening. I neither watch nor attend games anymore.

1174. Matthew T. Demopoulos

1175. Mario Vazquez I whole heartedly agree with the contents of this letter. I am 55 year old alum who was originallyintroduced to UCLA school by the greatness of its basketball program. I have not attended orwatched a game in two years and will not until this situation is addressed.

1176. Fred James I have followed UCLA basketball since 1969 when I was thirteen years old. I love UCLAbasketball…I will not go to another game until Alford is fired.

1177. Lance Chase

Please fix this travesty ASAP! We should NOT be talking about NIT bids in late Feb / earlyMarch ... EVER!

1178. Matthew Yee Dear Dan Guerrero,I am probably one of the youngest people (UCLA Class of 2013) to sign the petition. I was bornin 1990, so I have no recollection of what the Wooden years look like although my father, also analumnus, has shown me tapes of how dominant UCLA was and what kind of passion and pridethe Bruins of yesterday played with. While I think ‘win and loss’ expectations need to bereasonable, I don’t think UCLA needs to compromise its core tenets to achieve any degree ofsuccess. Coach Wooden’s definition of success as well as his Pyramid of Success, while present

in wings at Pauley Pavilion does not seem to be present on the court at Pauley Pavilion.As I said, my memories of UCLA don’t start back in the Wooden years. What I do I have as oneof my earliest memories is Tyus Edny storming down the court scoring the game winning basketto beat Missouri. I remember as a young child watching Ed O’Bannon kissed the floor that sameyear. I remember Toby reverse slamming the Bruins to championship. I was only four at the timebut these are some of the memories that are engrained into my mind. It is these moments thatmade me fond of UCLA and ultimately made it my goal to want to be a part of this one day.Obviously there were many good times since that championship, but where UCLA stands today



is by far the lowest I ever remember seeing UCLA. While this Bruins team certainly has therequisite talent to be competitive in games, the lack of inconsistent effort, spirit, and competitivegreatness is very puzzling and disappointing for me to watch, when I do watch. This problem allstarts with an extreme lack of accountability. Coach Alford is incredibly blind to the limitationson his own son. Bryce, while admittedly not the best defender exhibits no desire to try on

defense, and offensively shoots without passing far too often. This selfish mentality to only playhard on one end of the court in addition to ignore open teammates is toxic to the team. Alford hasdone nothing to curtail this disease from festering into the situation that we presently see wheremost players shoot when they get the ball and most players are simply satisfied with letting theiropponent score of them.

I know that the pressure of being a head coach at this level can be very taxing. Realistically,turning around any program does not simply happen overnight. Most realistic fans, includingmyself, understand this. We are not asking for deep final four tournament runs or championships(although wouldn’t that be nice too), but instead I think we are all looking for hope. I am lookingfor clues to show me that the Head Coach and the players who represent our great universityexhibit the same love for each other and UCLA that I feel when I am at UCLA. As a lifelong

Bruin fan, it’s very tough to reconcile what I am seeing on the floor with what my mental pictureof playing at UCLA should be. I would love to be able to be more forgiving, but I truly feel inmy heart, that Alford has squandered away far too many chances and his teams have shown menothing that would give me any sort of this hope that he can turn things around.Go Bruins and thank you for listening,

1179. Gabe Rothman I echo the sentiments of this letter in its entirety. What Alford has done to UCLA basketball isunconscionable.

1180. Namir Shaba

I have always been a UCLA fan and most importantly a UCLA basketball fan. When I wasaccepted to UCLA in 1996 I was ecstatic…. I knew I was going to get an education from a topranked program and get to see the greatest college basketball team in the country. Coming off thenational championship 1 year removed, I was psyched for the start of the season. I remember thedepression that set in when Harrick got fired. I camped out for every game every year-1996-2000. Always in the first 2 rows, helped lead cheers, and supported the team during goodtimes and bad. We had some really good teams, but by the end of my time, we figured out thatLavin wasn’t the coach we needed. My post graduate studies sent me all over the country. Iwould never miss a game….. staying up until 12am on a thursday night to watch a blowoutvictory against Oregon St whether or not I had work or an exam the next day. I rememberscreaming so loud I woke up my neighbors in an apartment complex in Long Island, NY after the

Gonzaga victory at 1am.I was so excited to move to Phoenix so I could be close enough to drive to games a few times a

year and watch games in the same time zone. I moved right at the time we were looking for anew coach. The possibilities were endless and tantalizing. Unfortunately the decision was not thecorrect one. The program is as bad as I ever remember it. The team lacks discipline, the defensenon existent, no fundamentals, poor recruiting early on and then poor development of playerseven when we land a good recruit, no energy in a new arena, and most importantly not enoughwins. The current regime has taken a proud program and sent it into the toilet.



The future is bleak, something must change.I missed my first game on TV in years in the 2014-1015 season…. and I didn’t care. This

season I’ve watched maybe half the games and can’t find 1 UCLA alumni friend to text duringthe games because no one is watching. The passion is gone. I have no desire to go to a game, todonate to the program, or even watch on tv. It’s not fun. All of my friends who camped out with

me are in the same boat. We usually travel to an away game or two each year- but didn’t evendiscuss it this year. I live 10 minutes from ASU and couldn’t muster the desire to go to the gamebecause of the poor product. The support is waning from the fan base.

Mr. Guerrero, I had the opportunity of meeting you in a Brooklyn bar for a UCLA pre partybefore taking on and losing to Georgetown. It was great to see our athletic director across thecountry, having the same excitement about our basketball team as I do and all other UCLA fans.

Let’s get back to that place.UCLA deserves an elite coach and an elite basketball program. Coach Wooden would be

embarrassed at the state of this team. Please make a change…..Until you do, I’m done withUCLA basketball.Namir Shaba D.O., Class of 2000 B.S.

1181. Dwayne Fernandez Dan, please help restore this once great basketball program.

1182. Scott Lueke I love UCLA like so many others, and UCLA basketball has been a treasure in my life for somany years. Please help bring back UCLA basketball. We are no longer respected because of thepoor product on the floor. Please help make a change before more damage is done. I’ve been afan for over 2 decades and know the history of UCLA basketball. I’ve never seen the fan base solow and unenthusiastic because they simply can’t get excited about the poorly managed programunder Steve Alford. There are clear signs that the problems are systemic and the program needs a

new head coach.

1183. Bryan Bergman I agree with this letter. I would add that the program recruits itself and have yet to see a situationwhere keeping a class for one year would benefit the long term health of a program (especially inthis one and done era). The apathy and disgust I feel towards this team due to its lack of passionand fundamentals (as well as I believe the damage the showcasing of Bryce has caused not onlyin terms of results but also team morale) will not get better as long as Steve Alford leads thisprogram. He has never had elite success at any job and I don’t believe he ever will. It’s time tomove on and save our program.

1184. Dustin Thornburgh My dad and I have been going to football and basketball games since I was sitting on his lap as atoddler. I’ve been through the peaks of 1995 and the valleys in between, including my own yearsat UCLA from 1996-2000. My dad stopped his renewal last year, and will occasionally DVR agame if he finds out later that we won. Me, I take my daughters to the UCLA women’sgymnastics events and still go to UCLA football games. That kid that ran around the housefollowing Tyus Edney’s miracle drive is now gone. Looking at the Russell Westbrook/UK game,it is clear that the potential for greatness still exists with this program, but we need a winner to



lead us. Zero defense, zero effort, zero effort, zero pride for those four letters. A casual observercan spot it. We lost games with Ben, but we still had those. We lost with Lavin, but even hesomehow mustered some magic and had us believing (at times). Alford? I feel nothing. We are amuseum that used to house greatness.

I’m here, so I would be lying if I said I signed off long ago, but consider this my resignation as

a UCLA Men’s Basketball fan, until we decide to get serious again. I suppose the seats arecheaper for Women’s Gymnastics anyway.Respectfully,Dustin ThornburghClass of 2000

1185. Jaime Goldfarb Dear Mr. Guerrero,It is with grave sadness that I’m signing this petition. I am a long standing Bruin, havingreceived each of my BA, MA, and Ph.D. From UCLA. My passion for all things Bruin runsdeep. Unfortunately, the current leadership and direction of our storied basketball program have

robbed me of that passion. It isn’t only the on court performance that is so distressing–the issuesrun deep, and for me, include: 1) very questionable character decisions displayed by coachAlford in past positions; 2) lack of leadership characteristics to be passed to his team–the lack offundamentals, effort and pride in the program is not something I would have allowed in mydaughter’s AYSO team; 3) lack of engagement of the fan base–I understand it might be difficultbut I believe it is an inherent responsibility of our coach to engage us fans, and foster ourattachment to the program; 4) blatant nepotism–demonstrates that coach Alford’s primaryconsideration is not the well being of our program; and 5) questionable recruiting focus andeffort–ignoring local talent to focus on recruits based upon past relations solely, then focus onrecruits based upon shoe affiliation does not speak well to our strategic recruiting efforts.So I kindly encourage a re-evaluation of our direction, and in turn, immediate shift in the

leadership of this beloved program. We as fans, but more importantly, the legacy of the programdeserve better.Regards. Jaime Goldfarb, Ph.D. (class of 1989)

1186. Jake Bryan I, Jake Bryan, will not attend another UCLA Basketball game until Steve Alford is fired.

1187. Russ Strickler

1188. David Madeo I returned to California in the early 2000s and immediately became a UCLA Basketball season

ticket holder, through the Howland years and up to Alford’s second year. Alford’s tenure haskilled my interest and passion for UCLA Basketball, and I won’t resume as a season ticketholder, or go to any games, until he is gone. Thank you for your consideration.

1189. Dan Calvo Steve Alford is not the answer, never was. Time for a change ASAP.



1190. Allen Lampert Respectfully submitted: Allen Lampert

1191. Eric Contreras

1192. Jonathan Sher

1193. Idean Shahangian Mr. Guerrero, my fear is that you will wait until next year to evaluate Alford. With the talentcoming in, it will just mask his deficiencies, make people think he’s righted the ship when hehasn’t and just prolong the misery of this dark era of UCLA basketball. Now is the time to act,sir.Take charge and protect UCLA basketball, as well as your legacy, by acting swiftly.

1194. Dennis E Chenoweth

As an ardent fan who has followed UCLA basketball for more than 50 years, I can only say that I

have never been more dispirited. I want the Alfords out of the program so we at least have somechance to be a meaningful program during my lifetime.

1195. Bill Stewart

1196. David Lebovic Agree 10000%

1197. Jace Outlaw

1198. Hua Ling

1199. Alan Winters UCLA Anderson Class of ’81

1200. David Pagel I agree

1201. Chris Power Dan,This letter sums up exactly how I feel. As a life long Bruin, it is very frustrating to see whatUCLA basketball has become. I optimistically hope for UCLA to return to greatness. Making a

change at head coach is the first step in returning to greatness. Thanks for your time.

1202. Greg Bergman

1203. Brian Jacobsen

Class of 1987



1204. Jonathan Cohen Dan, the time has come.

1205. Jason Ames Please help fix UCLA basketball.

1206. Jeff Kane Steve Alford must go.

1207. Evan Snow Alford is awful. I went to UCLA for the education and hoops was a REAL close second. UCLAhoops is dead to me. How sad.

1208. Jonathon Lee

1209. Joe Sharp

Please save Bruin Basketball

1210. Steve Madsen

1211. Bryan LaTorre

1212. Carrie White-Parrish I was born and bred to go to UCLA by parents who were there for Wooden’s great run. I bleedblue and gold. These days I can’t even bear to watch basketball, and it breaks my heart. Pleasetake your responsibility as AD seriously and fix the problem that Alford has begun.

1213. Kent Bremner Unfortunately, it is painfully obvious we need a new coach. It is time to do the right thing andrelieve Coach Alford of his duties.

1214. David Lombard I cannot stand to watch this program anymore. I make zero effort to watch the games anymoreand will not attend a single game as long as the Alford family is involved with this program.

1215. Nathan Nathan Roman, ’02

1216. Greg Hicks The worst defender in the history of UCLA basketball is on pace to become the all-time leader inminutes played. Since Bryce is playing for his father, that alone should be a fireable offense.

1217. Derek J Difani

1218. Michael Bateman I haven’t even thought of attending a UCLA basketball game for the past 2 seasons now and used



to not miss a game. For all of the reasons listed above I hope that you listen to the fans. Thankyou!

1219. Jim S. Wang Class of 1996

1220. Fred Llamas I agree wholeheartedly with the sentiments stated here.

1221. Jeffrey Dintzer

I am very disappointed in the current state of affairs with UCLA basketball. While I don’tnecessarily agree with everything stated in the above letter, and I plan to continue my support forUCLA athletics regardless of your decision on Steve Alford, I honestly believe a change now isnecessary. We have a tremendous group of athletes coming into the program next year. In myview we will be wasting their respective talent if Coach Alford continues on with UCLA.Further, as UCLA basketball continues to degrade, our chances of brining in top recruits who are

growing up watching our program fail year after year is diminished. Dan, I am sure you will dothe right thing for the athletics program and the University as a whole . Go Bruins!

1222. Anthony Lai

The concerns being brought up are from real fans with real experience of the games in a regularbasis. As a contributing alumni, I found no reason to come to Pauley to watch a team with poordefense mentally in the critical times to pull out victories on a regular basis – the women’s teamis a much tougher team to cheer these days! – MS EE graduated in 1995!

The team is not a good example for me to show to my family of what UCLA basketball is aboutfrom what I know and missing of applying concepts of the Wooden’s pyramid of success – not

heard once from the Coach’s interview since he joined so I assume no buy-in to the values of oursuccessful program that keeps getting embarrassed in the national scene.

1223. Patrick Kirby

With the incredible talent that he’s wasted, and the obvious lack of any over-arching strategy toput the pieces together for great teams, it is time for Steve Alford to go. Decisive action needs tobe taken to bring back UCLA basketball as a basketball powerhouse. That is simply not going tohappen under Steve Alford.

1224. Greg Saunders

UCLA 1974

1225. Jeff W As one of the last remaining supporters of Alford I must now declare that I’m done and agreethat a change needs to be made ASAP…

1226. Daniel R.

Any excitement people had for UCLA basketball has been replaced by apathy. No one believesthat Alford is the right coach for this program, or that the program will ever excel under him.Most of the alumni/fans I’ve discussed this think it is a matter of when, but not if, he is let go.



1227. Daves

Alford really needs to go. He was the wrong hire and UCLA deserves so much better !!!

1228. Mike Rosen I am a hardcore fan who has lived and died with my Bruins since 1967. The basketball coaching

situation has become very troubling to me. I typically support our AD and our school across mosthires, but at this point I now find myself in support of a coaching change. This is a sad day forme, and even more so for UCLA basketball. Please bring back the fun of attending games. Thankyou very much.

1229. Paul Gale BA ‘72; JD ‘75

Coach Alford’s repeated public comments about the team not being motivated are a reflection onhis own coaching shortcomings

1230. Mike Ramirez

1231. Me

The most disappointing part of what has happened to UCLA basketball is that I am not evenangry anymore. I am simply apathetic. The empty seats and even lack of protests underscore thatapathy and I think we all know apathy is the true antithesis of fandom. I realize it is not an idealtime and there is a large financial hinderance, but this is a time where dignity should outweighfinances. The first two points on this letter are correct. This program was once proud andheralded as everything that was right about basketball. Not just college basketball, but basketball.Sports in general. As the letter writer mentioned, at least with Howland you had to respect thepassion. You had to respect the fundamentals. That he cared about doing things the right way.Towards the end, his vision of winning above all may have clouded what Wooden once believedwhich was that if you coach to play the right way, wins will come. But coaching simply to win isnot something to respect. Howland lost that vision but he still held on to the fundamentals andmade us proud to watch a team that was well-prepared and valued doing the things that didn’tshow up on the highlights. Alford has done the opposite of this. He has produced a team withtalent to play and win with anyone. But one that doesn’t seem to care unless they feel personallymotivated. The team concept has been lost. The preparedness and fundamentals are nowhere tobe find. And most sad of all, the pride that UCLA on the front of a jersey once stood for iscompletely missing.

Mr. Guerrero, it’s easy to do what the right thing when it’s easy. When everything lines up andthere are no obstacles. But it is a true testament of character to do the right thing when it is hard.When it makes your life hell and the road is full of strife. Show that character that will restore thepride in UCLA and all who stand for UCLA. Do what is hard. Do what takes admitting amistake. End this era of UCLA basketball before we lose what little faith we still have left

1232. Michael Grant Truly a sad time in UCLA Basketball. I have been a fan since 1970, and I am taken back by thelack of effort, and hustle. No defense and no team work. Nobody helping their team mate. Andthe awful offense with Bryce trying to play point guard. I would rather they lose playing hard,and hustling than the lack of effort this team displays. That all is attributed to the Head Coach. I



have been watching all the coaches over the years and this is the worst…Harrick, Lavin, BenHowland. They played hard… make a change.

1233. John Brizendine

1234. Jeff T.Utter disappointment to see how far the once great UCLA basketball program has fallen. Weneed change.

1235. Stephanie Zaffos

I never thought I would see UCLA Basketball in this state. Something needs to be done, and itneeds to be now!

1236. Gabe D

This isn’t working. Need to recalibrate ASAP.

1237. Richard Chew

I am a 30 year basketball and football season ticket holder and rarely missed games. Last weekwas the first time ever I forgot there was a game. Please, for the future of the basketball program,the change must be made now!

1238. Matt Kishiyama

It’s time for the Alford experiment to end.

1239. Jules Kates

Yes to all the comments.

1240. Mark Schenkman

Time for a change before we all stop attending games. Alford has failed miserably.

1241. Manny Kim

This is not UCLA standard.

1242. Stan Hale

AMEN! AMEN!

1243. Julia Murray Class of 1983

#GOBRUINS

1244. Greg NielsenIf we don’t change coaches now, Ball/Leaf will mask Alford’s leadership/coaching shortcomingsmuch like taking antibiotics can mask more serious health issues. We’ll look and feel bettertemporarily, and then get hideously sick soon after.

1245. David Fujiiura

Please fire Steve Alford and hire a coach who can get the team to play hard and play gooddefense all the time.



1246. Dtalker Supported Coach Alford as part of the UCLA family, but a new coach is needed immediately.

1247. camwordplay

Enough is enough. Fire Alford now!

1248. Pete

Kinda hard to believe that Alford spent 4 years in Indiana under Bob Knight and didn’t learndefense.

1249. Waseem Hasnain

Just watched brackets being announced. Painful to see UCLA missing from the bracket :( Alfordhas steered this proud program in the wrong direction. Pathetic showing. Alford needs to go –NOW!

1250. Jordan

We deserve better.

1251. Ross Heman

Keeping Alford because of the recruits is a cowardly way out. Perhaps he can lose another NBAplayer like La Vine by stubbornly playing his son. Bryce never saw a shot he didn’t love anddoesn’t know the meaning of defense.

1252. Christian Schirmer

I have never before signed any such petition until now ,because I strongly believe that SteveAlford should not be coaching the UCLA Bruins.

1253. Jordan Camarillo

Please make changes to the basketball program.

1254. Rawley Valverde

No more Coach Alford!!!!! Pauley will be a morgue next year if he’s retained. Mr. Guerreroplease heed our call- this is your legacy we’re talking about. Do the right thing, listen to the loyalfan base, make the change NOW!!!

1255. John Bogdano

The fact that Alford wasn’t gone the minute UCLA walked off the court after Wednesday’s lossto USC is a pretty clear indicator that money, power, and, well, money are far more importantthat a winning basketball team. I can’t even bear to watch now.

1256. Jerry Ames

The time is now, make the change and fire Alford!

1257. Bill Locey

Bruin fan since ’64. Three losses to Boo-SC? And the last game, they gave up – completelyunacceptable – we shoulda kept Harrick – whatever – Alford is not the guy, sad to say – next! GoBruins – Die USC – Bill Locey, UCLA 1978.



1258. Christhian Tucker

Go Bruins!

1259. Rey Adalin

I am an alum and I contribute to the Wooden Fund. i am not happy with the direction of theprogram. We have talent in the BB squad but we seem very lost in every facet of the game.Please find another coach that can do a better job.

1261. Michael Zamanzadeh

UCLA 2010UCLA Law 2015

1262. David Hastings

When hired to coach a team of this caliber the expectation should be a teams continuedimprovement on the court as the season progresses as well as the ability to motivate his players.Coach Alford has failed at both. I fell that i am reliving the years of Coach Lavin. How hard is itto find a great teacher/coach with a love for the game and UCLA.

1263. Brandon Vo

You lose the 2-time reigning NBA dunk contest winner because of Steve Alford playing “daddyball.” Not to mention the kid is one of the most talented guards to come to UCLA in years andwanted to stay at UCLA. The lack of defensive fundamentals and grit and hustle, just makes youwonder if someone is just collecting a check and building up his resume instead of winning andteaching life skills. That’s what we are missing, we are missing a coach that coaches beyondbasketball. Alford’s all about getting his son a free degree and hopefully an NBA job. I will notrenew my season seats.

1264. TylerEnough is enough. Alford has to go.

1265. Jim Ontiveros

I stopped watching the games at midseason because of their mediocre performance. The talent isthere for a much better record. It starts with the coach and his performance is poor at best. I wasinitially pleased with the hire but now regret it. He has to go.

1266. Michael Tommasi

Fire Alford!

1267. Eloy

1268. Bill Walthall

1269. Denis Ryono

Dear Sir,



I am a lifelong UCLA hoops fan and alumnus, having graduated in 1970 aftermatriculating in every one of Lew Alcindor’s years as a Bruin.

I rarely write letters such as this, but I am compelled to object to continuing SteveAlford’s contract as our head coach of men’s basketball.

The evidence on Steve Alford’s coaching acumen is very alarming. His year oneperformance was based on inheriting a roster with a huge amount of NBA talent and experience.In year two, he was lucky to get into the tournament. Many thought UCLA did not deserve aberth. This year, we don’t even qualify for the NIT. The performance of this year’s team showsthe same negative trend, including the humiliation of losing three games to SC, all by widemargins.

Alford’s bad judgment in several areas can be considered even more problematic. In hisfirst UCLA press conference, his defensive posture over the Paul Pierce situation at Iowaexhibited a serious lack of accountability. It took a second press conference and apparently aserious amount of “coaching” on his response for him to just admit a minimal amount of regret

over what transpired. That is not the sort of moral center that we should have in the head of ourbasketball program.

More directly harmful to the success of our basketball team has been the nepotism CoachAlford has shown toward the use of his son. Despite the opinion of many, many basketballexperts that Bryce Alford is at best a mid-level Pac-12 guard, his father gives him huge minutesper game in the face of mediocre shooting and horribly bad defense. Bryce’s issues on defensestem from average speed and quickness and very poor effort, which is by far worse. CoachAlford calls his son one of the team’s leaders. Then incredibly he wonders why he can’t getbetter defense out of his team! This blatant nepotism is the main reason why I have zeroconfidence in continuing to put the future of UCLA basketball in the hands of Steve Alford. Wecan and must do better.

It is not unprecedented to cut loose a coach after three years or less. It has happened inelite programs such as North Carolina and Kentucky. Such decisiveness could be an importantfactor in how these programs continue to be “elite” year after year. Look at our attendancenumbers trending down. Look at our team performance trending down. Consider the un-precedented level of demand for a new coach. It is time to act.

Sincerely,Denis Ryono1970 graduate of UCLA

1270. msemilyure Steve Alford is not the coach to restore the program’s prestigious reputation. He doesn’t seemeager to improve as a coach and doesn’t acknowledge that he led the program to its lowest pointever. As a devoted Bruin fan, I vote to replace Alford now!

1271. Nathan

Steve Alford destroyed Iowa’s program, stabbed New Mexico in the back, and is currently hard-at-work at dismantling Bruin basketball. No way should UCLA post this kind of record with the



talent they have access to. John Wooden is rolling in his grave. Please do what is best for UCLAand kindly show Alford the door.

1272. Mark Paskowitz

What a major disappointment to the four letters and lack of leadership within the program.

Compromising our cultural standards and expectations to a new low.

1273. Mike Brennan

I’m a ’78 graduate and have not donated to UCLA in the past 3 years and will NOT donateanother dollar to the University until both you and Alford are gone. Period. You each havedisgraced the UCLA brand name.

1274. Gene Boyarsky '03

Mr. Guerrero, this one is no-brainer.

1275. Peters Suh

Peters, BA ’86 MBA ’94

1276. Duane Frigate

no pride, no desire, no more

1277. Tim Petrarca

Tim Petrarca ’72. An embarrassing situation for a once-proud basketball program.

1278. Joe Balabis

Class of 1999. Fire Alford, and while you’re at it, please resign, Dan.

1279. Richard Trogman

No accountability exists on the team. This is clear to anyone who knows basketball. This is onthe coach. Program is at an all time low. Is Guerrero going to be the accountable AD and replacethe coach? That’s what we, as alumni, want now.

1280. Rolando Yanes

It’s a disgrace to have Steve Alford as the basketball coach. We need to restore UCLA’s legacy incollege basketball.

1281. Tmar

Steve Alford must be relieved of his duties immediately. Go Bruins!

1282. Michael Ringold

I haven’t watched a game all year. Class of ’91.

1283. Michael Pearson

I agree with the letter.

1284. Javier Blanco

This is an all-time low for UCLA basketball and Alfords track record so far does not spark anyglimmer of hope that things will change next year with him at the helm.



1285. William Mills After 20 years as a season ticket holder, I cancelled my BB tickets this year.

1286. Timothy P. Maroney, MD

I’m embarrassed at the team’s lack of effort.

1287. David Christy

Please fix it this year!

1288. Diego Londono

1289. Chris Chin Chris Chin, class of ’91

1290. Ron Mori

1291.Aaron Peasley

Our lack of chemistry, effort, trust and heart don’t reflect the values of UCLA BBall. Or theuniversity!! I strongly encourage a change in leadership from a proud alum.

1292. Jung Park

I am another donor who wants Alford gone.

1293. jfill We must make a change and we must make it now. Go Bruins.

1294. Lrg It’s a disgrace. New low.

1295. Jimmy Antaki

As a student, I can say that I only hope things get better. Please do something about this. I lovethe Bruins and I want to see us return to our former glory.

1296. Darryl Williams I have been a UCLA supporter for 30 years.

1297. Jason He’s not good.

1298. Rob Swenson

Alford’s poor coaching has lowered my enthusiasm to the point where I almost never watchgames, and instead simply read score logs or final game results.

1299. Andrew Ow

We need a new coach. -BA 06, JD 09

1300. Christopher Coshow



1301. Stuart Wilson I had season tickets to UCLA basketball before Steve Alford became coach. I discontinued thosetickets after the 2014-2015 season, and I refused to watch a single game in Pauley this seasondue to blatant nepotism. Bryce Alford is not a starting player, is a career 39% FG shooter and is acomplete defensive liability. Despite this, he is second in the Pac 12 in minutes played and is not

held accountable for any poor play. We lost Zach LaVine because of nepotism, and who knowshow many guards we missed out on in recruitment due to nepotism. The worst thing about thisseason is that we actually have a talented team, yet these players look lost with no desire tomaximize their ability. If Steve Alford returns, I will not even bother to watch a game on TV thisupcoming season. And yes, saying “this upcoming season” before March Madness even starts isquite depressing. All of my money will continue to go to UCLA football.


I live up the Bay Area and went to Cal-UCLA game. The entire arena would chant “Daddy Ball”and “Who’s your daddy?” every time Bryce touched the ball. Please fire Steve Alford if you wantmy Wooden Athletic Fund donation.

1303. Cliff Bryan

He needs to go now!

1304. Stephen Anesi

I have stopped paying attention to UCLA basketball for the first time in my 20 years sinceattending. Please fix this.

1305. Todd Golper

I will support UCLA basketball with Alford or without. I would just prefer without.

1306. Dan Hackett

Do you believe Coach Alford to be a steward of the Ucla brand of basketball synonymous withexcellence and achievement developed under Coach Wooden? If not, the course of action issimple and clear.

Respectfully,Dan Hackett92! Alum. 96! & 00! Olympian. Water Polo

1307. Leland

Past season ticket holder, waiting until we get a basketball coach who will coach to win. Pleasedon’t hire a coach who has a son who plays high school basketball. And please fire Alford, and I

will again support the athletic program.

1308. John Wasley

Do the right thing. Fire Alford. Now.

1309. Roy Miyamoto



1310. Wayne Ginoza

1311. Matt H.

Dear Mr. Guerrero,I am a die-hard UCLA basketball fan dating back to my days as a UCLA undergraduate

(1988-1992) watching Don McClean and Pooh Richardson at Pauley Pavilion. I count watchingthe 1995 UCLA basketball championship on a tiny TV in my room while studying for a medicalschool exam as one of the happiest occasions in my life.

Sadly, the joy and satisfaction has dissipated over the past 3 years under Coach Alford’sleadership. It is painfully obvious to me that the problems affecting UCLA basketball at this timego well beyond recruiting. I see the lack of effort, fundamentals, and team spirit that evensomeone like myself with a high-school basketball knowledge sees. The players play selfishlywithout accountability. There is a lack of leadership on the team. The players have not respondedto their head coach. Success does not always run in a straight line, but no matter how you look atthe moribound UCLA basketball program, all signs point to Coach Alford program in Year 3

going in the wrong direction. The program is like one of my patients in multi-organ systemfailure on life support without any reasonable chance for meaningful recovery. Keeping thepatient alive only prolongs the suffering of the patient and family members. Dan – please pull theplug on Coach Alford now — for the sake of UCLA basketball and its loyal fans.

1312. Matthew Ross

Growing up my family had season tickets for the basketball team, so I was quite literally raisedwith UCLA basketball. I was an undergrad during the Ben Howland Final 4 years and wentreligiously to support the team. But under the Alford regime, I’ve become completelydisinterested because I just cannot stomach watching his teams play sloppy, uninspired ball whilethe coach features his son to the detriment of better players. I don’t see our program getting back

on track until we get a new coach–it’s time for a change.

-Matthew Ross, Class of 2006

1313. ucla87

28, 22, 15…. trending the wrong way

1314. Peter Torrez

The status of the UCLA basketball program is inexcusable!

1315. Amit

I fully support the removal of Steve Alford from UCLA. His nepotism is an embarrassment to

the program and the school.

1316. Paul Lennon

Please restore UCLA basketball to where it should be.

1317. Greg Vaughn

Our record this year has been absolutely embarrassing. That Steve Alford should keep his jobafter this year’s performance is unimaginable.



Greg VaughnClass of ’95 (last year we won the National Championship), ’98, and ’05

1318. Gerald Saputra

I agree that even with Steve Lavin as coach I would still watch the games. This year, no way. I

can’t believe what this program has become. Fire Alford!

1319. Karen J. Roberts

Karen J. Roberts, ’07

1320. Ralph Hesse Jr.

1321. Michael Torres

It’s simply time for a change.

1322. Jung Kim

I used to find such great joy in watching Bruin basketball, but it has become so painful I find

myself no longer able to watch. I can’t think of many instances where giving a coach anotheryear leads to success when there has been no improvement in any aspect which could givereasonable confidence of turnaround. If you give the guy another year out of only “fairness” Ibelieve you are kidding yourself as delaying the inevitable is actually not fair to Alford or to ourprogram. Bruin basketball deserves far better…PLEASE act now!

1323. Jason Gim

1324. Ed L.

Please make it stop. Never should have been hired in the fiat place.

1325. David Duran If you’re unwilling to fire Alford, as UCLA’s AD, then I think you should resign and let a newUCLA AD fire Alford.

1326. Steve Langa

As was mentioned in the letter, I stopped caring about the team that I love this season. I neverimagined that could happen. I want that feeling back! You’ve got to make a change.

1327. John Riordan

“Losing to SC once in a year is unacceptable ! Losing 3 times is criminal!”My thoughts exactly.

1328. Kevin Osbourne

We need a new coach Asap!

1329. Sean Camarella, 2007

Alford should never have been hired for the job. His son being on the team is a conflict ofinterest at best but might be more appropriately called nepotism.



1330. Brian Corpus

1331. Robert

This reminds me so much of the bad old days of Lavin. Team has no heart and, seemingly haschecked out on the coach. I used to set my clock by UCLA basketball games and now I can’t

even bring myself to watch the games. Defense and rebounding are all about heart and toughnessand this team has neither, which, after three years, is a terrible reflection on Coach Alford. Wecan do better. Fire Alford now.

1332. Mark Takesue

This year has been an embarrassment. First time ever I had tickets to a UCLA basketball gameand I had no desire to go. Why fight traffic to go to a game when you know the team will not putforth a decent effort on the court. If the team is not putting out an effort which is a directreflection on the coaching staff, then why should I?

1333. Chris Hunt

1334. Brett Threlkeld

The petition says it all, and sadly, I’m in complete agreement. The legacy of UCLA basketball isbeing destroyed, and change is urgently needed to restore this once-great program

1335. Thomas Knight

I am a former season ticket holder of 30 years who fell in love with UCLA basketball in 1963,the year before the first national title. All of the things that made me love Bruin basketball tobegin with such as teamwork, defense, speed, etc., no longer exist in Westwood, except for whenexhibited by opponents. Steve Alfred has stolen UCLA basketball and has used it instead toshowcase his ball hog son who doesn’t even pretend to put forth an effort on defense. No wonderthe other players have quit on Coach Alford. Please fire Steve Alford and bring back UCLAbasketball!!

1336. Michael Hanson

I grew up a Bruins fan in Pasadena. After our Friday night basketball games at Flintridge Prep (Iwas a 6’1" power forward) in La Canada, I would rush home to tune in the radio-only broadcasts

of the UCLA games. My first rush was when Lew Alcindor scorched the varsity for somethinglike 66 points in a pre-season exhibition game. From then one I was hooked on the Bruins, JohnWooden, and all of the great UCLA teams (I’d like to emphasize the word TEAM) that were tofollow. I hated the University of Spoiled Children as did all of my friends. In my opinion SteveAlford was the worst choice for the UCLA Basketball head coach ever. What a total mismatchfor the culture of UCLA B-Ball. And what was Dan Guerrero thinking when he hired Alford, judging by his past successes (or lack thereof)? Like many UCLA fans I’ve long been calling forGuerrero’s head, as well. But his job is certainly not easy within the confines of being a stateemployee in cash-strapped California. Please, PLEASE do the right thing and cut bait on theworst hire in the history of UCLA basketball (and the career of Dan Guerrero). We fans deserve alot better for our lifetime devotion. This really sucks.

1337. Jeff S



Be the ball Danny! Get this done.

1338. Bernard Fischer Fire Alford. We’ve Got to find a NEW Coach to pilot the new players.

1339. Josh Osegueda

Restore UCLA Basketball immediately.

1340. Matt Johnson

This team is unwatchable, this program is in a downward death spiral and fans no longer care…Alford must be fired.


I am a UCLA alum, class of 1994 and bleed blue. I’ve been a season ticket holder and a donor toWooden Athletic Fund for years. I am urging Dan G and Gene B to move UCLA Basketballtowards a place of national relevance. It needs to start with selection of competent and sincerecoaching staff. And it’s OK for Dan G to acknowledge that he needs help finding the best next

coach so we the larger community can help as this decision impacts the entire UCLA community.Dan G is not alone in this. Without meaningful changes, I am not sure how much longer I canfinancially support an irrelevant program that has no aspirations to improve.

1342. Scott Janssen

We have a quote in our Lunch room from Coach Wooden. You have blackened the eye of Coachby hiring and keeping S.A. The money lost on his contract should come from you and yourstaff’s salaries or he should give it all back to you/us.

1343. Kevin C Smith

UCLA spends $250 mil re-doing Pauley and they can only get 2500 prople to an average game.

It’s disgraceful. Get rid of Steve Alford.

1344. Charles Carter

If the Morgan Center is not interested in addressing this situation, I’m not interested insupporting this team.

1345. W Bowman Cutter

1346. A.D

Alford = total ineptitude.

How did this fraud get hired in the first place?

Will DG kick in some of his considerable income to remedy his (latest) mistake?

1347. Michael Dolan

As a Bruin Alumnus from the seventies it is hard to watch anymore. Losing to SC once in a yearis unacceptable! Losing 3 times is criminal! It is time to do the right thing as the program is inshambles. Our proud tradition destroyed. My old high school coach use to have a saying when



we played poorly: “That was the worst exhibition of basketball I have ever seen.” Last night Ican truly say I witnessed the “worst exhibition of basketball I have ever seen.” Time to go, Dan,and if you won’t fire coach Alford MAYBE WE NEED TO LOOK AT REPLACING YOU ASWELL!! Restore UCLA’s pride--it is time to cut your losses and replace the coach. One moreyear will not change things.

1348. Ira Fierberg

The SC game was a disgrace. The season was a disgrace. Alford must go immediately.

1349. John Lim

I have been following UCLA men’s basketball since 1964, the beginning of John Wooden’s greatrun of NCAA championships. Through all of the subsequent changes, I remained a fan. But thelast year and a half of Alford has been fraught with frustration. In fact, I have become totallyapathetic about UCLA MBB. Unfortunately, I am sure this is true of many Bruin fans. Alford hasto go and the sooner the better.

1350. Ricardo P

It is absolutely embarrassing to consider what has happened to the basketball program underSteve Alford. From nepotism, to undisciplined play and utterly selfish basketball, a change at thetop is absolutely necessary. Steve Alford cannot be allowed to completely crater the program.

1351. Mike G

WE WANT THE REAL UCLA BBALL PROGRAM BACK #firealford

1352. Mark Soberman With or without passion and emotions there is clearly only one decision to be made here. Makethe change and do not look back.

1353. Brian IFormer WAF member and long time basketball first fan and alumnus. Dan G, I was extremelyshocked by the response to this petition. The numbers are clear: decreased attendance, decreasedwins, 3 losses to SC. Waiting till next year ruins the teams chances with the great recruits comingin that any UCLA coach would have been able to sign. It is time for a change. I will not return toPauley for Alford coached teams.

1354. Josh Zumkehr

1355. Jerry Macy

By far the most disappointing team of the 50 years I have followed Bruin basketball. The letter

says it all. Alford is destroying the soul of UCLA basketball. Hiring Alford was suspect from thebeginning, so this really shouldn’t come as a surprise.Jerry MacyClass of 1972

1356. Edwin Harte

UCLA basketball is unwatchable. I will not waste time supporting my alma mater if myuniversity will not support me and other UCLA sports fans.



1357. Mark Soberman There is one obvious choice to make. Take out the emotions, look at the product and it’s actuallyquite easy to see this is the only option possible.

1358. Joe Pellizzon

Time for a change

1359. Alexander Navarro

Really? What a sense of absurdity… Fire Alford

1360. Aaron Frank

The lack of effort, professionalism and fundamentals should not be tolerated at UCLA. It is timefor Alford to go.

1361. Justin Brownstone

Let’s make a change.

1362. Matthew Risman

1363. Branon Coluccio

The main issue is actually not the win/loss record. It’s that, after 3 years, our program doesn’thave a supportable identity, strategy, or culture. There is no clearly visible foundation, ideology,or leadership to believe in, and that won’t change with an extra 8 wins next year. Also, thecartoonish level of nepotism that’s on display should be humiliating to anyone associated withthe UCLA brand. No amount of wins will make these things tenable, so there’s absolutely noreason to delay in finding a new leader for our program. Most embarrassing situation in mylifetime as a UCLA fan.

1364. Andrew KoenigIt is inevitable. The writing is on the wall. Whether you read it now or in two years, it willhappen. Please give us hope for the future and release us from this purgatory now. Bruin Nationthanks you.

1365. Luis Ocanaz

Expectations should be higher!! We’re UCLA. Enough said.

1366. Byung Kim

Fire not only head coach Steve Alford, but also athletic director, Dan Guerrero.

1367. DIEnough…

1368. Jorge

Bye, CSA.

1369. Ken



Steve Alford needs to be FIRED. Even though he has got a good recruiting class for the next yearhe does not have any knowledge of handling of a college program like UCLA.

1370. Keith T Fujii

Embarrassed by the product you are putting on the floor…

1371. Frederick G.

Whether the roster is full of talent or devoid of it, a poor coach can only make the team less thanit can and should be. Less than it is capable of being under the guidance of a talented coach.Steve Alford is a poor coach. Period.

1372. Tyler Polson

Simply unacceptable. This is UCLA.

1373. Joe Olivarez

As a long time UCLA fan, I can only imagine the astronomical pressure, coach Alford is under,to continue the winning tradition. Coach Alford was well aware, of the tradition and

expectations, of UCLA basketball, when he was hired. It is quit evident, this team had the talentand potential to compete with the rest of the country. Unfortunately the players lost confidence incoach Alford, and is now time for him to move on. Let’s restore our winning tradition. GOBRUINS!!!!!!!!!!!!

1374. Jordan

We need positive change. Fire Alford!

1375. Christopher R Meister

1376. Alan Tseng

We need new direction now!

1377. Alan S. Berman

I don’t take firing anyone lightly. And, I think coaches need time to lay their foundation. I don’tcare about one bad season. But, third year in, and there is no foundation being laid. Instead, theteam has regressed each year without establishing an identity that is positive. Alford’s contractisn’t for a guy who is expected to learn on the job. His contract is for a guy who is supposed toknow already. I’ve added my name because I think it’s time to move on and find a suitablereplacement. Thank you.

1378. Verte Field

American’s culture fosters nepotism and politics. No wonder incompetent people are hired in thewrong jobs/positions. Any organization/institution must not be stupid to provide huge salaries toincompetent employees with no agreements who that organization/institution can fire thoseincompetent employees when they horribly do such poor jobs. As a person who loves dearlyUCLA, it is such a huge disappointment to see too many losses in basketball games. What arewrong with Guerrero and Alford?

1379. Robert Downs



51 years a Bruin fan and I have never seen a team so unprepared.

1380. Mike Hong

UCLA Basketball used to be a source of great pride. Now…it’s a heap of trash. Alford must goalong Dan Guerrero.

1381. Nathan Glasgow

How do you beat Kentucky but lose to usc 3 times?

1382. Tom Shoemaker

1383. Andy

Coach Alford needs to be FIRED immediately..

1384. Eason

It’s time Alford goes.

1385. John GlucksmanI have had my renewal package on my office desk now since the beginning of the week. I justshredded it!

1386. David Lebovic

If this third blowout loss to USC doesn’t tell you something is wrong, I don’t know what to tellyou.

1387. Mark H.

The few bright spots this season (Kentucky, Gonzaga, the first Arizona game) only go to showhow unacceptable the rest of the season has been. Not that Southern Cal should be our measuring

stick, but there is no excuse for our program, after three years of this coaching staff, to be unableto compete with the crosstown rival whose staff also is in its third year and inherited a far worseprogram. I can’t remember the last time there were so many games I didn’t bother to watch, orrecord, because of the frustration of watching the same script play out over and over. We needchange before I can decide whether to pay for season tickets again.

1387. Dylan Dewey

Please restore integrity and the pursuit of excellence in respect of Coach’s legacy!

1388. Rick J. (Class of 1996)

It has been embarrassing to see the depths our storied program has reached over the past several

seasons. As somebody who grew up hearing stories about the legendary UCLA Basketballprogram from my Dad (Class of 1965) and later had the privilege to graduate from UCLA andattend the 1995 National Championship in Seattle as a student and the Final Four in Indy, UCLABasketball means so much to me and my family. I haven’t attended a game in years, don’tschedule my life around games and probably only watched 2 or 3 games this year to avoid thefrustration that comes with this rudderless ship under Steve Alford. I have no plans to attend orgive one penny to UCLA Athletics until Alford is relieved of command and replaced with acompetent coach. The nepotism, lack of accountability, refusal to play defense are 100% on the



coaching staff and there’s no indication that any level of talent will overcome that. I feel bad forthe players that are stuck in this quagmire of a program.

1389. David Huffman

A disgrace. The level of nepotism that is on display is sickening. Got to go.

1390. Ryan

Funny that we need to go this route for one of the most obvious decisions in the history ofcollege sports.

1391. Jimmy H.

CHANGE MUST HAPPEN… Alford’s use of UCLA to prop up his son has destroyed theUCLA brand. What other team in the nation has as many 5 star players as we do and still doesn’thave a winning record?

1392. Seth

Yeah this guy isn’t good. Teams should get better not worse. Fire him and take the money out of

Dan’s pay check.

1393. Keino

I was never a fan of the hire in the first place of Steve Alford.

Losing three times to SC, in the same season, is not acceptable for the Bruins.

1394. Mike Stamper

This has been a tragic waste of 3 years under Alford. What was a national power for years hasbecome the door mat of the PAC 12. This is an embarrassment to the UCLA community.Changes need to take place NOW.

1395. Aidan

Fire him

1396. Carl Luckroth

1397. Curtis McReynolds

Fire him.

1398. David Gompert

This is a disgrace and must end now. David Gompert

1399. Eric Acker, Class of 1997

Being out-classed by the competition is disappointing but palatable as long as there is a vision inplace to turn things around. However, being consistently out-worked and out-schemed isunacceptable and a reflection of the staff. I understand we are committed big to Alfordfinancially, but I have seen nothing from him other than recruiting that leads me to believe he is agood coach. Time for him to go. Please bring in someone that will instill some effort, pride andaccountability to the progra.



1400. Jonathan Wang

Dan Guerrero,

What more is required for you to make a change? You are at risk of further alienating apassionate fanbase because of your inaction. Steve Alford, and by extension, the man that hired

him has cratered a legendary program. It is far too obvious that the team has quit on this coach.No recruiting class, not even one as talented as we have coming in next year, will fix that. Please,if you “love UCLA” as you so often claim, make a move now before UCLA’s legacy and brandis damaged even more.

1401. Mark Downey

Fire Alford or I will stop coming to games.

1402. Michael Choi

I haven’t followed our basketball team since we hired Alford. It was a bad hire from the start, Ithink we have hit rock bottom… Time to scrap and fire Alford and move on. Talent is there, notalent to develop that said talent.

1403. jwbruin

I could live with occasionally missing the tournament, almost everyone has rebuilding years(Florida and Uconn come to mind as recent examples), but a losing record and losing in themanner this team has been losing is UNACCEPTABLE. It’s time for a change. Next year’s teamwill be really good, in spite of Alford, and then it will be impossible to fire him and we’ll bestuck with more of the same for even longer.

1404. Anthony Osuna

I have never been so disappointed to call myself a UCLA Bruin. Fire Alford, Dan.

1405. David BoreWhile I hate to see anyone lose their job, a quality UCLA basketball program is important foryour school and American sports in general. Be really careful this time with the choosing of acoach.

1406. SZ

UCLA is one of the “Mount Rushmore” college basketball programs in the country, and theproduct on the court has not lived up to the level Bruins fans expect. I will not watch a singlegame next year if he keeps his job. Why would I?

Steve Alford has to go!

1407. Ross Heman

Well, Dan you certainly heard the unhappiness in the Bruin supporters. That you said in yourresponse. With all due respect, we don’t care about your growing up in Wilmington and being aBruin fan. We care about you doing something about the current state of men’s basketball! Whydid you allow nepotism to exist in the program? Wake up! Perhaps we also need a new AthleticDirector. LISTEN!



1408. Daniel Marks

Alford was and remains a major mistake, the fact he has a multi-year agreement and histermination will cost UCLA is a reason why I can not continue to contribute to the program.

Alumni and Boosters are speaking…listen, or wait for the program donations to dry up and cause

future demise…

1409. Preston Triplett

1410. Cliff Kwan

I have never felt as apathetic about UCLA basketball in my 25+ years as a fan. It is time torestore the program.

1411. FT

Enough is enough

1412. Greg

Fire Alford!

1413. Downing 73 Please FIRE Alford.

1414. Chris McFerson

When I go to the games at Pauley, I think to myself, why is Alford crouching down, silent, andaway from the other coaches, while the opposing coach is actually coaching his team and talkingto his assistants. Throughout the middle and end of the season, the Bruins have been the same;going down big early and then coming back and losing by three or never coming back. TheBruins intensity is always lacking in the early stages of the game.

FIRE ALFORD

1415. Abraham Ochoa

1416. James Pettit

Time for a new coach.

1417. Jason Munday

Bye Felicia!

1418. Paul WexlerDan has to go as well. Other than backing into Mora, he has failed in every hire.

1419. drcbruin

This team doesn’t play organized basketball.It looks like street ball. Players lost faith in their coach. Fire him now and hire someone thatdeserves that kind of money. With a high caliber coach, most likely all the recruit will stay. Steve



Alford was able to retain Howland class so it shouldn’t be a problem for the next coach either.No more upcoming coach. Hire a proven winner

1420. Ryan

Unable to watch another game.

1421. Johnny Cheng

Using our program to showcase your son is disgusting.

Fire Alford!!!!!!!!!!!!

1422. Allison Alvarado

Really? This is craziness. The basketball program is completely in the toilet. Let’s make apositive change. We can and must do better.

1423. Evan

Enough is enough.

1424. Scott F.

Enough is enough.

1425. Martin Tsai

Fire Alford.

Go Bruins!

1426. S.E. Perry Coaching change must be made now. Steve Alford has gutted the program. he is not the man to

lead the UCLA basketball program.

1427. Walter

“It falls on me,” Alford said. “This is where the buck stops and starts. I’ve just done a really poor job of getting to these guys over the last two and a half months.” http://www.latimes.com/sports/ucla/la-sp-sn-usc-earns-third-straight-win-over-ucla-96-71-in-pac-12-tournament-20160309-story.html

Actually, no. The buck stops with Dan Guerrero.

1428. Kent Sayma

I stopped watching this season…as the basketball they play is almost as if every player is playing

for themselves.

Too hard to watch…

1429. Nick Gutierrez

It has to be apparent now more than ever that a coaching change needs to be made. This is anembarrassment. There is no way any ucla basketball team should ever be this bad and play thishorribly. Fire Alford now.



1430. Greg Crow

The greatest program in the history of NCAA basketball has now sunken into irrelevance on thenational stage. How much deeper into the abyss must we fall ? As a lifelong fan and season ticketholder since the 88-89 season, I cannot remember enduring a more excruciating season than thisone. A total lack of defensive fundamentals all year. As the season wore on the kids checked out.

It is completely apparent that nothing will change unless coach Alford is let go. Unfortunate buttrue.

1431. Glenn Shaw

I have been a fan since 1958 and I have never seen a team finish a season as poorly as this team.A coach needs to hold his players accountable for at least giving good effort on both ends of thefloor. This clearly hasn’t happened with this team and whether or not it is because his son isplaying for him is irrelevant, he just hasn’t demanded effort.

1432. Peter Cruz

Alford’s record speaks for itself. No coach of the men’s basketball program should be satisfiedwith a couple sweet-16 appearances when you’ve only made the NCAA tournament twice out ofthree years & have no regular season Pac-12 titles in a three-year period. Alford keeps making allthe wrong kind of history. If AD Guerrero and Alford had any sense of dignity, they’d bothvoluntarily quit out of embarrassment.

1433. Jeff Almario

Steve Alford needs to go. Give UCLA a coach that can compete for national championships.-J.A., class of 2011

1434. Alex

How did we end up with Alford?? Hope to get rid of him as fast as he was hired.

1435. Tyree GrandsonFire Alford

1436. Danny

My dad, brother and I had season tickets for years and Igrew up on ucla basketball. The ’95championship and 3 straight final fours are some of my fondest sports memories. I didn’t miss agame. We gave up our tickets with Alford running the program. Tonight, I didn’t watch or evenrecord the Pac-12 tourney game against USC, an event I went to year after year at staples center.I saw the blowout on sportscenter and wasn’t surprised at all. 3 losses to use in one seasonincluding a blowout in the final game of the year is simply unacceptable. The program has fallentoo far and needs a change at the head coaching position before it can be restored.

1437. David Choromanski

UCLA basketball is an embarrassment. My own sons won’t consider following in my footstepsbecause “they want to go to a great school that also has a great hoops program.” And that is notUCLA.

1438. Drake Hebert

C/o 2011



1439. James Lim

Our basketball program is an embarrassment under Steve Alford.

1440. Yushun

Dear Dan,

Fire Alford. Or yourself. Or both.

1441. Johnnie Paek

Will never attend another basketball game while Alford “leads” our young Bruins. A 2000UCLA grad who used to be an avid basketball fan.

1442. R

Fans not happy.

Team quit on him.

What else matters?

1443. Keith Farber

Don’t fire a coach based on emotion. Fire him on the fact that the team totally lacksfundamentals and any kind of motivation which is directly the coaches responsibility. The teamdid not improve in fact they regressed. This is not what U.C.L.A. basketball is about. The Bruinsare about competitiveness, execution while exhibiting a high basketball I.Q. I personally don’tsee any of that in this team. The coach is responsible to be first a teacher. A teacher of life andbasketball. This does not currently exist in the Bruins basketball program with the current headcoach.

1444. Lisa DeRitisThe inconsistent play, given the talent of the UCLA basketball program, speaks directly to acoaching issue. This program, these student-athletes, the students and the alumni deserve better.Regime change is hard, but staying the course when you are driving off of a cliff is not thesolution to this problem. 3 times we have been beaten by ‘SC, handily. This is unprecedentedand, quite frankly, one of the lowest points to which this program has sunk.

Do the right thing – bring in a qualified leader who will restore this proud basketball program togreatness.

1445. Morell Jones

It seems like they quit early tonight. Unacceptable.

1446. Kurt Wells

Absolutely not renewing my season tickets.

1447. Richard Hainley

1448. David Suarez



Having been a true Bruin since 1963, a football season ticket holder since moving to theRoseBowl and a Wooden Fund donor! I find the Basketball team as a disgrace to our programs.a departure from our sports values of winning by offering the best; not the worst the worst inAdministration (AD) the worst in Coaching and a coach which only sees value in a less than D1athlete in his son!

1449. Casey Park

Never did I think I would no longer care about ucla basketball. The time has come.

1450. Vic Ghazar

It’s time to end this nightmare.

1451. Lisa Moskowitz

Bruin fan for 40 years and now the parent of a UCLA student. What I am seeing on the court isdisgusting and embarrassing. No effort, no pride. The letters on their jerseys don’t mean a thingto anyone. Steve Alford should be ashamed of what he has done to the UCLA basketballprogram. I will not spend another dime on UCLA basketball until a coaching change has beenmade.

1452. Jean L.

For the good of the program and the school, relieve Coach Alford of his coaching position now.

1453. Jenny F

Pls make it stop!

1454. Ryan S

Enough already.

1455. Robert Bennett, UCLA class of 76Please terminate this coach.

1456. Troy Carson

1457. Xavier Rosas

What an embarrassment. They should hand out paper bags to the fans to hide some of the shameof the true fans.

1458. Ryan

Seriously, does anyone in the Athletic Department Care. UCLA is about Championships. Not this

mess.

1459. Casey Scarpati

1460. Ian A

Yep, seen enough.

1461. Larry J. Simon



I’ve been a fan since the Bill Walton era. I have my Ph.D. and M.A. From UCLA; mywife has her BA, MA, and PhD all from UCLA. I tutored hoop players during the Larry Brownera, and seldom missed a home game throughout the 1980s. I used to fly across the country onceor twice a year to watch the Bruins; I was there when they named the court for Nell and JohnWooden; I was in Indianapolis when Ben Howland’s team went to the Final 4.

I thought it was a mistake to fire Ben Howland, a great teacher of fundamentals and agreat basketball mind.I do not agree with the nepotism charge. But the team is terrible in all aspects save talent.

It is time for Alford to go. The lack of effort and fundamentals is embarrassing.

1462. Howard Chou

This has to be the worst-coached team since i have been a bBruin.

1463. Markus

Been a UCLA basketball fan since 1974. Worst team in 42 years. Steve Alford is not a goodbasketball coach. A mistake was made. Time to cut ties and start over. Again. Please!!!

1464. Scott Jones

Scott Jones ’97

1465. Jeremy Stein

Third double-digit loss to USC seals it for me. Alford needs to go immediately. With a good hirewe could be back as soon as next year, otherwise we are looking at a mediocre team next yearand a dismal team the following before an inevitable firing when Ucla basketball is completelycratered.

1464. Dan Griffith

I’m willing to renew my bruin bench membership if we fire Alford on Monday!

DanClass of 87

1465. Easter Yee

1466. Jae Shin

Please save UCLA basketball and fire Alford.

1467. Derrick Nueman

1468. Andrew B

His hiring was a mistake and keeping him around only compounds the error.

1469. Kyle Matsuo

1470. Justin Thomas

The current UCLA basketball product on the floor is unwatchable. The nepotism displayed byCoach Alford towards his son is unacceptable. I will not watch another game or donate money tothe program until Coach Alford is gone.



1471. John Cavalieri

I am a former UCLA student, a multi-decade fan and a UCLA donor through multiple channels.It’s clear, Alford should be replaced. There is nothing he will show us in 2016-17 that we haven’talready seen, and frankly none of it has been impressive. As a result, his teams perpetuallyunderperform their own potential and vastly underperform the potential for UCLA men’s

basketball as a program. The decision to give him such a costly buyout clause is regrettable (tosay the least) but should not be an impediment to doing what is clearly right for the program,school and fans.

1472. Albert Dominguez

I will not attend another game until Alford is relieved of his duties!

1473. Aaron Goodenough

Now is the time to fire Alford. --Aaron Goodenough, Alumni of 2003

1474. Tyler Ormiston

No more of my money is going to UCLA…until Alford is fired/gone. Period.

1475. Jaeman Kim

Fire Alford

1476. Ernesto Flores

Time for a new leader.

1477. Sam Sebai

Beautifully worded and emblematic of the frustration shared by passionate UCLA supporters.

1478. Jon Pappin

1479. Glenn Donadio

1480. Gary L Chambers

How can a storied program like UCLA allow the program to be hijacked for personal purposesby Coach Alford. It needs to be corrected immediately. My uncle was the freshmen quaterbackwhen his running back was Kenny Washington. His second best friend was Woody Strode. Histhird best friend was the great one. My family bleeds blue and gold, but I am mo longer a fanwhen Alfraud is on the floor embarrassing the program.

1481. Nathaniel DangLifelong Bruin; UCLA class of 2008

1482. Aron Cramer It is clear that a change is needed. Poor defense, nepotism, and no apparent coaching strategyseals the deal.

1483. Da Salsa



Fire Alford.

1484. Loudog96

Enough.

1485. Michael Dolan My stepfather has been a season ticket holder since 1949!!!! He was one of Coach Wooden’s bestfriends. The entire family has supported Bruin Basketball for decades. We have reduced oursupport dramatically since Coach Alford has arrived. It is time for you to stand up as a Bruin anddo the right thing. Waiting another year will only further tarnish our great tradition.

1486. Adrian Jessop

Bite the bullet, make the change. The stellar recruiting class coming in next year will just be awaste of talent with a coach who doesn’t coach at the helm. This is UCLA and John Wooden’slegacy deserves better.

1487. P Janesh

I would like my pride back.

1488. Dave Giguere

We have been basketball fans at UCLA since the 60s and are season ticket holders now. SteveAlford must go!

1489. Connie Giguere We have been UCLA basketball fans since the 60’s and have season tickets with another couple.Coach Alford does not motivate his players. His offensive sets are haphazard. Moreover, he doesnot coach a consistent level of defense. Watching UCLA basketball has become excruciatingly

painful, and we will probably not renew our season tickets if Alford is retained.

1490. Andrew

We can do better than Alford. We deserve better coaching.

1491. Adam G

1492. Adam Corleto

Please fire him.

1493. Clayton and Maria Kazan

Our basketball team is embarrassing and has not been further from prominence in the 24 yearswe have been fans.

1494. C Louie

C. Louie. ’93

1495. srackis



1496. westladentist I’m tired of being embarrassed to say I’m a Bruin.

1497. Phillip Redpath

Time for an urgent change.

1498. Yama

I was an undergrad at UCLA from 1992-1996 and was there again from 2007-2010 for advancedpost-graduate training. Those were golden years and representative of UCLA’s elite status insports, especially basketball (championship in 1995, and Final Four appearances in 2007 &2008). What Steve Alford has brought is an embarrassment to the UCLA brand. Horrible playcalling, atrocious defense, little class. Seats are empty, pride has been lost. We all feel sorry forwhat has happened to UCLA basketball. Still cannot understand why he was hired instead ofattempting to recruit Shaka Smart, Greg Marshall or other elite coaches (okay, maybe we neverhad a shot at Brad Stevens at the time). What the heck was Dan Guerrero thinking hiring SteveAlford? Please fire him and get a classy coach who can bring back UCLA basketball pride. Irefuse to go to any games until a coaching change happens.

1499. Linda

I went to UCLA—graduated law school over 30 years ago and have had BB tickets the wholetime. This season was ridiculous. Bad strategy in every game; bad choice of players; and horriblecoaching. Enough is enough.

1500. M Hutchinson

The letter says it all.

1501. Vilos Cohaagen

1502. Evan Schlossberg

1503. George Pappas

1504. Calvin Wu

1505. F. R. Villatuya

It’s best if we part ways with Coach Alford. Our student athletes deserve better.

1506. Tony Neece

Wait’ll next year way, way too many times. Time to put my money into academic rather than

athletic programs.

1507. Raymon Pettibon Indeed.

1508. Jason Askins



1509. Edward Galvin

1510. Ricky

1511. Keith Joe

UCLA basketball has become an utter embarrassment. I had the privilege to attend UCLA whenwe won the National Title in 1995 and now I have had to watch the program deteriorate over thepast decade. It has reached a point where I have zero interest in watching our games anymoreand that is a sad fact.

1512. Don Moses

Sorry, but you just aren’t coaching material and do not embody what it means to be a UCLABruin. We are the standard for the rest of the United States and John Wooden.

1513. Peter Slaats

1514. Steve Long

Steve Long, Claas of 1997. 1995 was a glorious year.

1515. Daniel

Fire him

1516. Kevin Yang

This season was painful to watch for any UCLA fans. Fire Alford.

1517. Michael Jedrzynski

1518. Bryan Cano

1519. Vince M.

Yes, we absolutely need a coaching change.

1520. David Chavez

I have been a UCLA fan since 1948. This is the MOST painful it has ever been to watch thisteam. Not the players, the coaching. No 2nd half adjustments, no D, soft play, lack of offensiveplays. All this w/talented players. That’s bad coaching.

1521. Jason W.

I am a proud UCLA Alum from 1996, and have been a ardent fan of the university since my

Uncle first bestowed a Bruin Blue UCLA basketball jersey to me at a very precocious age.UCLA basketball used to be a source of immense enjoyment for me. During the darkest days ofUCLA football, I could always turn to UCLA basketball for comfort and reassurance. The gameswere always appointment viewing for me and my friends. However, I’ve found little reason toeven bother finding out when the games are on for the better part of the last 2 seasons. All of thisis due to Steve Alford. He has wrenched our prestigious program for his own selfish and ulteriormotives. Nothing a heralded incoming recruiting class will be able to change what Alford has so



disgustingly displayed to us thus far. Not making a change now will only be delaying theinevitable. For the sake of all past, present and future Bruins: end the suffering now.

1522. Andrew Oshrin

It is sad to see the lack of stewardship for this once-proud program. Steve Lavin overstayed his

welcome. Ben Howland ditched a winning philosophy to be “less boring” and would up crateringthe program again. An apparent snap decision to hire Steve Alford and then give him anundeserved contract extension hamstrung the program yet again. UCLA has the potential tocontend for the P12 title every year, be invited to the NCAA tournament every year, bring ingreat recruiting classes of primarily local players and generate enthusiasm among fans. Theanalogy is UCLA football-with the right coach in place, the potential is more thoroughlyrealized.

1523. Ryan Ferreira

Time for change. #bruinsmaul

1524. Ravi Sahae

#1 matters the most to me. The team just does not play hard consistently. That’s the telltale signof bad coaching.

1525. Ryan

UCLA represents more than 10th out of 12 teams and losing twice to $UC…boycotting Pauleyuntil changes are made

1526. Joe Mesimer, Class of 71

Time for a change.

1527. Michael Sedillo

Time for Alford to exit stage right!

1528. Pete Stong

No consistent effort game after game especially middle of 2nd half every game. Verydisappointing. He has definitely lost this team. Change needed! Long time season ticket andWAF member. We are no longer feared by anyone.

1529. Jesse Garcia

This is the first year in 59 years that I have been totally not interested in the second half of theseason of bruin basketball.

1530. Jason Alford needs to go.

1531. Dean S.

1532. Paul Stine

1533. Perry Westbrook, D.M.D., M.S.D.



1534. Derrick Nguyen

Time for a change. UCLA no longer has tradition on our side.

1535. Kurt F

Alford’s continued inability to motivate, teach, properly utilize, and improve our generally

highly recruited athletes is astonishing, especially someone being paid at his level. This lack ofprogram focus, control and obvious lack of direction/knowledge forces many of our players toleave school early further decimating our programs growth. Not to mention on the player’s side,the sadly missed educational opportunity the player loses out from by feeling forced to leave. Asad state of affairs that this university, once the epicenter of college basketball can no longer andshould never have to accept. Do the right thing Dan, take ownership of your mistake and fireAlford at once.

1536. Aaron

Please fire Alford.

1537. Roger Wasserman

We definitely need a change. I was involved with some of the players in the 1963-1964 year –tutoring some.

1538. MacKenzie

1539. Bob Murphy

My wife and I are devoted season ticket holders with two children attending UCLA. We believein being a UCLA “Optimist,” but there comes a time when one needs to recognize facts. It istime to move on and restore UCLA basketball. When our son was deciding on a university in2012, the UCLA football team was a joke and everyone thought of UCLA as a basketball school.Now, it is the opposite. This must be addressed immediately.

1540. Rich D

1995 was a loooooooooooooooooong time ago. We need a coach to inspire our kids to put in thework on both sides of the ball and be great again.

1541. Obaid Khan

OZK Class of 1987

1542. Jerry Farr

A once proud program, has fallen to the bottom of our own conference. Been a die hardsupporter since 1975, and will not even waste my time watching a game on tv, yet alone, spend

money to attend.

1543. E Lee

I have refused to follow ucla basketball since Alford was announced as coach. He displayed nosuccess in the past that warranted my time to follow the team. After three years he has proven tobe exactly what a horrible hire it was in the first place. Fire him now before you lose more andmore fans and future recruits. Hire a coach that has at least gone to a final four and demonstratedsuccess. Ucla deserves one of the best coaches in the country.



1544. Blandino Lozano

Time to move on.

1545. Brian

No passion, no heart. It has never been so apparent that the coach is the problem.

1546. Shalin Patel, Class of 2000 at UCLA School of Medicine

I was not happy with him being hired. I still tried to give him a chance and hoped that I waswrong. It is now abundantly clear that he is not the right coach for UCLA. I used to plan myschedule around UCLA games. In the last four weeks I have not watched a single game and donot plan on doing so until decisive action is taken. Prior to this I had not missed a game in 12years.

1547. Jeff Jacksom

Pitiful! Watching Alford coach games is embarassing. Especially watching his son shoot us outof games.

1548. Toby ChuAs an alum, I have lost all interest in the basketball program, which I never thought would everhappen. Alford is the sole reason for this and it would be in the Athletic Department’s bestinterest to end the school’s ties with Alford as soon as possible.

1549. Charles C

It’s so embarrassing watching UCLA lose on national tv, over and over and over … after theannouncers always mention that “storied UCLA basketball program with 11 nationalchampionships”… The current state of the basketball program is an insult to the UCLA heritage.

1550. Larry B.

UCLA is no longer a university that can take pride in its basketball program. After three yearscoach Steve Alford has not established a foundation of accountability, trust and teamwork that isnecessary to breed success in the basketball program, now or in the future.

We no longer command respect among our peers and our proud heritage and tradition are nolonger reflected in the team on the court.

I hope that you, like myself, are embarrassed at the records for futility that have been broken andones that have been established in the last three years by Steve Alford coached teams.

It is time for a change!

1551. James Sedillo

1552. Dan Bayerd

I graduated from UCLA in 1975, my wife went to UCLA, my son and daughter went to UCLA,my hope is that all 6 of my grandkids go to UCLA it is a very special place, and yes I bleedBABY blue. (Sorry not a Dodger fan) Yes, there is a great class coming in next year, but ifanyone believes that is because of CSA rather than the 4 letters worn by all the athletes in all



sports that have proudly worn UCLA, well the sun don’t shine there. If CSA lasts 1 minutelonger than 24 hours after the last game of the season, I’m done.

1553. Tim Jones

Worst season ever, and I’ve been a fan for 30 years. It’s not just the losing part, it’s just awful

basketball to watch. I’ve been scratching my head since the decision to start Bryce over ZachLavine, an NBA superstar in the making. How was that even possible??

1554. cope413 3 seasons and not a single 2-0 Pac-12 road trip = pathetic coaching.

1555. drscrubs Please fire Steve Alford.

1556. Doug K.

Alford has overstayed his welcome in Westwood. Bring in Pitino!

1557. Johnny KimSAVE UCLA BASKETBALL

1558. Charles Favela

Please replace Coach Alford now!


Please fire Steve Alford and hire a coach who can get the team to play hard all the time.

1560. Jordan Challgren

Need change.

1561. Ron Lumley

1562. Manny Kim

This is not UCLA standard.

1563. Stan Hale

AMEN! AMEN!

1564. Julia Murray, Class of 1983

#GOBRUINS

1565. Greg NielsenIf we don’t change coaches now, Ball/Leaf will mask Alford’s leadership/coaching shortcomingsmuch like taking antibiotics can mask more serious health issues. We’ll look and feel bettertemporarily, and then get hideously sick soon after.


Please fire Steve Alford and hire a coach who can get the team to play hard and play gooddefense all the time.



1567. Dtalker Supported Coach Alford as part of the UCLA family, but a new coach is needed immediately.

1568. Jeffrey Dintzer

I am very disappointed in the current state of affairs with UCLA basketball. While I don’t

necessarily agree with everything stated in the above letter, and I plan to continue my support forUCLA athletics regardless of your decision on Steve Alford, I honestly believe a change now isnecessary. We have a tremendous group of athletes coming into the program next year. In myview we will be wasting their respective talent if Coach Alford continues on with UCLA.Further, as UCLA basketball continues to degrade, our chances of brining in top recruits who aregrowing up watching our program fail year after year is diminished. Dan, I am sure you will dothe right thing for the athletics program and the University as a whole . Go Bruins!

1569. Anthony Lai

The concerns being brought up are from real fans with real experience of the games in a regularbasis. As a contributing alumni, I found no reason to come to Pauley to watch a team with poordefense mentally in the critical times to pull out victories on a regular basis – the women’s teamis a much tougher team to cheer these days! – MS EE graduated in 1995!

The team is not a good example for me to show to my family of what UCLA basketball is aboutfrom what I know and missing of applying concepts of the Wooden’s pyramid of success – notheard once from the Coach’s interview since he joined so I assume no buy-in to the values of oursuccessful program that keeps getting embarrassed in the national scene.

1570. Patrick Kirby

With the incredible talent that he’s wasted, and the obvious lack of any over-arching strategy toput the pieces together for great teams, it is time for Steve Alford to go. Decisive action needs tobe taken to bring back UCLA basketball as a basketball powerhouse. That is simply not going tohappen under Steve Alford.

1571. Greg Saunders

UCLA 1974

1572. Jeff W As one of the last remaining supporters of Alford I must now declare that I’m done and agreethat a change needs to be made ASAP…

1573. Daniel R.

Any excitement people had for UCLA basketball has been replaced by apathy. No one believes

that Alford is the right coach for this program, or that the program will ever excel under him.Most of the alumni/fans I’ve discussed this think it is a matter of when, but not if, he is let go.

1574. Daves

Alford really needs to go. He was the wrong hire and UCLA deserves so much better !!!

1575. Mike Rosen



I am a hardcore fan who has lived and died with my Bruins since 1967. The basketball coachingsituation has become very troubling to me. I typically support our AD and our school across mosthires, but at this point I now find myself in support of a coaching change. This is a sad day forme, and even more so for UCLA basketball. Please bring back the fun of attending games. Thankyou very much.

1576. Paul Gale, BA '72, JD '75

Coach Alford’s repeated public comments about the team not being motivated are a reflection onhis own coaching shortcomings

1577. Mike Ramirez

1578. Me

The most disappointing part of what has happened to UCLA basketball is that I am not evenangry anymore. I am simply apathetic. The empty seats and even lack of protests underscore thatapathy and I think we all know apathy is the true antithesis of fandom. I realize it is not an idealtime and there is a large financial hinderance, but this is a time where dignity should outweighfinances. The first two points on this letter are correct. This program was once proud andheralded as everything that was right about basketball. Not just college basketball, but basketball.Sports in general. As the letter writer mentioned, at least with Howland you had to respect thepassion. You had to respect the fundamentals. That he cared about doing things the right way.Towards the end, his vision of winning above all may have clouded what Wooden once believedwhich was that if you coach to play the right way, wins will come. But coaching simply to win isnot something to respect. Howland lost that vision but he still held on to the fundamentals andmade us proud to watch a team that was well-prepared and valued doing the things that didn’tshow up on the highlights. Alford has done the opposite of this. He has produced a team withtalent to play and win with anyone. But one that doesn’t seem to care unless they feel personally

motivated. The team concept has been lost. The preparedness and fundamentals are nowhere tobe find. And most sad of all, the pride that UCLA on the front of a jersey once stood for iscompletely missing.

Mr. Guerrero, it’s easy to do what the right thing when it’s easy. When everything lines up andthere are no obstacles. But it is a true testament of character to do the right thing when it is hard.When it makes your life hell and the road is full of strife. Show that character that will restore thepride in UCLA and all who stand for UCLA. Do what is hard. Do what takes admitting amistake. End this era of UCLA basketball before we lose what little faith we still have left

1579. Michael Grant Truly a sad time in UCLA Basketball. I have been a fan since 1970, and I am taken back by thelack of effort, and hustle. No defense and no team work. Nobody helping their team mate. Andthe awful offense with Bryce trying to play point guard. I would rather they lose playing hard,and hustling than the lack of effort this team displays. That all is attributed to the Head Coach. Ihave been watching all the coaches over the years and this is the worst…Harrick, Lavin, BenHowland. They played hard… make a change.

1580. John Brizendine



1581. Jeff T.

Utter disappointment to see how far the once great UCLA basketball program has fallen. Weneed change.

1582. Stephanie Zaffos

I never thought I would see UCLA Basketball in this state. Something needs to be done, and itneeds to be now!

1583. Gabe D

This isn’t working. Need to recalibrate ASAP.

1584. Richard Chew

I am a 30 year basketball and football season ticket holder and rarely missed games. Last weekwas the first time ever I forgot there was a game. Please, for the future of the basketball program,the change must be made now!

1585. Matt Kishiyama

It’s time for the Alford experiment to end.

1586. Jules Kates

Yes to all the comments. Thanx for keeping me informed.

1587. Mark Schenkman

Time for a change before we all stop attending games. Alford has failed miserably.



From: James Zhou


Subject: Terminate Steve Alford


Dear Mr. Guerrero:

As I've received no responses to my previous emails, I write yet again to restore UCLA hoops. I am a 1995 graduate of UCLA; my last year at UCLA was the final

year my beloved institution won a National Championship in basketball. I can still

remember, feel, and taste the electric atmosphere at UCLA caused by the run to the

top of the college basketball world. These are some of the most memorable

moments forged at my time at UCLA; these are times that you don't forget when as

you get along in the years.

As an UCLA fan, I don't expect National Championships or even final fours every

years. What I do expect is fundamentally sound basketball where players were

"UCLA" on their jerseys with pride and passion, who play together for each other and

with great competitive fire. I also expect that players will get their minutes and their

roles on the team by the merit of their play not by the closeness of their relationship

to the coach.

Steve Alford should have never been hired in the first place- not only because he was

a proven failure at a P5 school (Iowa) and he is a proven failure now- but also more

importantly for his shameful active in trying to get Pierre Pierce off on a sexual

assault case. Pierre Pierce as you know by now eventually pled to sex crimes.

What's worse is then Alford blatantly lying about his role and the situation at the

press conference where he was introduced as the new UCLA head basketball

coach. Such an insult to UCLA, its fans and the John Wooden tradition.

It's time to admit your mistake and cut our losses by terminating Alford. The

greatness of a man isn't shown in the power that he wields over the masses but by

the extent he is able to humble himself to the masses when he has such power! I

implore you to humble yourself! Or the masses will humble you.

James Zhou, class of 1995.



From: Michael Macdonald

To: Guerrero, Dan


Subject: UCLA Basketball Coaching Change


Mr. Guerrero,

After watching UCLA's season end in disappointing fashion, it has become

obvious that a change needs to be made at the head coaching position.

Historically we have been the most elite program in the state of California

and have proudly represented the west coast as a true blue blood of college

basketball. After the post-season tournament seeding was announced

yesterday, it has become more apparent just how far the UCLA program has

fallen. Here is a breakdown of the California college basketball programs

with their respective records and postseason position:

Fresno State 13-5 conf (2nd place) 25-9 overall NCAA's 14

seed MW tourney champs

Cal State Bakersfield 11-3 conf (3rd place) 24-8 overall NCAA's 15seed WAC tourney champs

Cal 12-6 conf (4th place) 23-10 overall NCAA's 4

seed

USC 9-9 conf (6th place) 21-12 overall NCAA's 8

seed

San Diego State 16-2 conf (1st place) 25-9 overall NIT 2 seed

MW Reg Season champs

St. Mary's 15-3 conf (1st place) 27-5 overall NIT 2 seed

WCC Reg season champs

Long Beach State 12-4 conf (3rd Place) 20-14 overall NIT 6 seed

UC Irvine 13-3 conf (2nd place) 25-9 overall CIT tourney

All of these programs in California had a better conference record and

overall record than UCLA and all of them will be playing in the postseason.

UCLA 6-12 conf (10th place) 15-17 overall No

Postseason

It is glaringly obvious that our program is in crisis. Not only are we no

longer a nationally relevant program (which should be the minimum standard),

we aren't relevant in our home state. Our head coach has had 3 years to

build the program. The recruiting is 100% his players and the he has had 3

years to teach his offensive and defensive system. The results speak for

themselves. UCLA stands on its academic and athletic excellence. We need

an immediate head coaching change to restore UCLA basketball to its

potential.

Respectfully,

Michael Macdonald

UCLA, class of 2003



From: betobruin@


Subject: Banner flying over UCLA this morning


http://twitter.com/ewcorpuz/status/709437478705307652/photo

Sent from my iPad



From: Jon Cohen

To: Guerrero, Dan

Subject: Officially a joke


Go ahead, keep Alford. Your legacy, not mine.



From: betobruin@


Subject: 28, 22, 15


Alfraud's wins for his three years at UCLA. Rather than improving, his record is getting worse.

Sent from my iPad



From: kenji iida

To: Guerrero, Dan

Subject: UCLA basketball


Dear Dan,

I am a proud UCLA graduate, class of 1994, and a previous basketball season ticket holder (I now live in the Bay Area). As a student, I recall driving from Westwood to Tempe with 3 other Bruins to see the first two rounds of the 1992 NCAA tournament. Three days after returning to Westwood, we drove all the way to Albuquerque for the Sweet Sixteen and Elite Eight games. This is just one example of how Bruin basketball shaped my UCLA experience and friendships.

In any case, I am contacting you to communicate my extreme disappointment in the current state of the basketball program. Steve Alford should be replaced immediately. This current “down cycle” of the program is worse than the end of the Harrick, Lavin and Howland tenures. The blatant nepotism and Steve Alford’s lack of leadership and enthusiasm for UCLA basketball has caused a total loss of interest in the UCLA fan base. The UCLA program is rotten in the same way it was rotten at the end of Ben Howland’s tenure. And unlike Ben Howland’s last year where he won the Pac 12, Steve Alford had an abominable year. So what is there to debate? Steve Alford’s two Sweet Sixteen appearances are not good indicators of coaching ability. In 2014, we beat Tulsa and Stephen F. Austin to reach the Sweet Sixteen. What does that prove? Losing to Florida in the Sweet Sixteen despite having 6 players who made it to the NBA is the real indicator. In 2015 we beat SMU and UAB,

proving nothing. Losing to Gonzaga was the real indicator coaching ability.

It is beyond obvious that Steve Alford just doesn’t have it. Nevermind his steep downward trend at UCLA and the spectacular implosion this year, simply look at his mediocre 25 year coaching record. And do not be fooled by the great recruiting class. UCLA basketball recruits itself- Steven Lavin continued to recruit top 5 classes deep into his tenure. Ben Howland got the number 1 recruiting class his final year. Lonzo Ball and TJ Leaf are coming DESPITE Steve Alford.

When you are managing the basketball program with the greatest tradition, it is your responsibility to hire the best coach possible. Clearly, that did not happen with Steve Alford. We all make mistakes. It's the mistakes that we do not fix quickly that are the most problematic.




Kenji Iida



From: Hamed Jones


Subject: Re: UCLA Basketball and Steve Alford


Mr. Guerrero,

Again, my name is Hamed Jones and I am a proud UCLA alumnus, football season ticket holder, and WAF donor. I

recently increased my WAF donation, but can assure you that I will be canceling my donation altogether and

possibly canceling my football season tickets if Steve Alford is retained. I am tired of accepting mediocrity in

basketball. Actually, this season was far below mediocrity. It was flat out embarrassing and has driven interest to an

all-time low among myself and other once proud fans.

If you decide to retain Steve Alford, I strongly believe you will alienate fans to the point that attendance will be at

all-time lows, current donations will be cancelled, and future donations will be lost. It could potentially affect the

football program as well. Please listen to the widespread pleas from UCLA fans, fire Steve Alford, and get us back

to being the greatest basketball program of all-time.

Thank You,

Hamed Jones

Class of 04

WAF member

> On Mar 10, 2016, at 10:43 PM, Hamed Jones <chochore99@ > wrote:

>

>

> My name is Hamed Jones and I graduated from UCLA in 2004. I am a Wooden Athletic Donor and football

season ticket holder for several years.

>

> My Dream of attending UCLA began in middle school after watching UCLA basketball win the 1995 NCAA championship. It was that championship season and learning about the unparalleled success and tradition of the

John Wooden era that turned me into and groomed me in to the ultimate fan I am today.

>

> Coming into this season, I never missed watching a basketball game. I would attend 3-4 games per year with the

hopes of one day becoming a basketball season ticket holder. However, this disastrous and pitiful season under

Steve Alford has reduced an extremely loyal, dedicated fan like me to an embarrassed, dejected fan who has lost

interest in the program.

>

> The UCLA basketball program under Steve Alford is in turmoil. Attendance is low as most fans have reached the

same apathy as I have. The quality of play and coaching is awful. Steve Alford's engagement with the fans is awful.

15-17, losing to our rival in dominating fashion in all 3 games is awful, not making the NCAA tournament is awful,

and finishing 10th in the conference is awful. This, all in Steve Alford's third year, is truly awful. I love UCLA too

much to allow this to continue.

>

> I recently increased my WAF donation level, mainly because I have been pleased with the marked improvement in

the football program since Coach Mora took over. There seems to be a commitment to football after several years

of being awful. Unfortunately, I do not see this commitment with basketball.

>

> I am extremely disgusted with Steve Alford and the direction of the basketball program. I hereby pledge to cancel

my WAF donation and will not attend any more basketball games if Steve Alford is not fired before next season.

>

> I sincerely hope you listen to all of the fans and alumni of this storied program and help get us back to greatness.



Otherwise, you risk the alienation of thousands of devoted UCLA fans, potential season ticket holders, and future

donors. Please take action and save UCLA basketball.

>

> Thank You,

>

> Hamed Jones

> UCLA class of 04

> Wooden Athletic Fund Donor

>

>

>

>



From: Josh Kaplan


Subject: Fire Alford Banner flying over Westwood this morning


Gentlemen,

Please see the link below. Whether you think it is time to let Steve go or not, this can't be a good thing for UCLA sports.

https://twitter.com/ewcorpuz/status/709434171995717632

-Josh KaplanUCLA Undergraduate Class of 2000



From: Brett Threlkeld




Dear Dr. Block,

As an alumni of this great institution, I am writing to express my complete dismay at the continued degeneration of the most storied sports program in college athletics.

For me, the excellence of the UCLA basketball program was what first sparked my interest in UCLA. My love for UCLA will never diminish, but the deterioration of UCLA basketball is an absolute betrayal to the UCLA students and alumni, to all the players who came before, and especially to John Wooden.

There is no need for me to recount the myriad problems with the basketball program in its current state, I'm sure you've been apprised of each concern. But when I take my children to the game and they themselves can see the nepotism at play on the court, I must ask you, what

do I tell them? How do I explain a Coach playing his own son over more talented players? This is not just a poor reflection on Coach Alford, it is a poor reflection on the UCLA administration for turning a blind eye.

UCLA, and UCLA basketball, are two of the most recognizable brands in the world. You cannot allow one to be destroyed without tarnishing the other.

A change at the head coach level is now demanded by thousands. I pray that you will think of the long-term interests to UCLA and UCLA basketball, and take immediate steps to restore UCLA basketball to its rightful place.

Best regards,

Brett ThrelkeldUCLA Class of 1984



From: Scott Revlin




Attachments: image001.pngimage002.png

Gentlemen,

Since none of you have cared enough to respond to my more than civil emails, I am assuming that

my concerns aren’t being heard or are being dismissed. Let me change the tenor of these emails; I

will not be spending a single cent supporting UCLA basketball until Steve Alford is fired. No WAF

donations, no Bruin Varsity donations, no tickets for my family. This will be difficult for me, as a

second generation Bruin and lifetime fan, but so be it. The current regime is destroying UCLA

basketball and I will not be a part of that process.

Regards,

Scott Revlin

Class of 1999


Clinical Manager

STAR of CA

(805) 644-7827 – Office

– Cell

starofca.com


From: Scott Revlin

Sent: Friday, March 11, 2016 10:55 AM

To: '[email protected]' <[email protected]>; '[email protected]' <[email protected]>; '[email protected]' <[email protected]>



First, let me express my displeasure that none of you felt the need to respond to my email

yesterday. Not even a courtesy form-letter response. I’m not Casey Wasserman, but I’m the guy

the Annual Fund calls in the evenings. A guy who recently attended the Spirit Squad fundraiser at



Pauley with my varsity athlete wife. A Bruin Varsity Club member, a thrower of Chancellor’s Club

parties. The son of two Bruins. Wasserman’s pockets are deeper, but there’s only one of him.

There are THOUSANDS of me. And you need us to fill Pauley, to network on UCLA’s behalf in our

communities, and buy your sweatshirts at Costco.

Second, the rumored decision to keep Steve Alford at UCLA is unfathomable. Our once proud

program has been reduced to a punchline. I recommend you turn on any sports radio talk show on your way home tonight to hear how both commentators and callers alike feel about the state of the

program. Change, immediate change, is needed now to avoid the program slipping to irrelevancy.

Take action.

Regards,

Scott Revlin

Class of 1999


Clinical Manager

STAR of CA

(805) 644-7827 – Office

– Cell

starofca.com


From: Scott Revlin


To: ‘[email protected]' <[email protected]>; '[email protected]'

<[email protected]>; '[email protected]' < [email protected]>

Subject: Reflections on this season


I think we all woke up with a little less pep in our steps this morning. Watching our storied blue-

blood basketball team underperform in a massive way is emotionally draining. The goal now should

be to be solution focused; what gets the program back where it should be?

Unfortunately, the key variable the last three years has been the leadership of Steve Alford. Game

planning has been poor, execution has been poor, and talent utilization has been poor. You might



point to backing in to the tournament last year, or the big wins this season, as successes. I

disagree. Steve has shown us that his teams are fundamentally incapable of sustained, quality play.

Catching a hot streak and making the sweet 16 should not validate his abilities; it should make us

question his inability to sustain that quality of play across a 30 game season.

The Alford supporters also point to his recruiting acumen as a rationale for keeping him.

Unfortunately, they are overestimating his role. UCLA has always, and will continue to, recruit itself. We have a beautiful campus in a beautiful city. We have banners hanging from the rafters.

We have a brand recognized world-wide, and provide one of the best educational environments

anywhere. Those are what brings in recruits, not Steve Alford. My fear is that with another year of

Steve Alford, our coaches WILL have to start recruiting because of the damage Steve Alford is doing

to our brand.

A few years back, I wrote you a similar letter about Rick Neuhesiel. We all know how hard it was to

let a fellow Bruin go, but could you have imagined just a few short years ago that Jim Mora could

have completely changed the culture of our football program and brought us back to the national

conversation? It’s time to make that same tough choice.

Regards,

Scott Revlin

Class of 1999


Clinical Manager

STAR of CA(805) 644-7827 – Office

– Cell

starofca.com




From: Erk Man

To: Rebholz, Joshua; Block, Gene; Guerrero, Dan

Subject: KEEP Basketball Coach Steve Alford - here"s why.


Hello,

As you may already be aware there is vocal minority who wish another coaching change and are stopping at nothing to embarrass/damage UCLA in the process.

It seems to originate from BRO and primarily from a poster named Aaron1050 who

has taken on that crusade.

The backstory is that the folks who run BRO do not have extended access to the

program ie inside information and it is bad for their business model.

Both Tracy Pierson (and especially Greg Hicks) are also indirectly behind this by the

encouragement and comments they have made.

This all started day one when Steve Alford was hired because the coaching search

did not net one of the elite coaches they insisted were going to be hired.

While the Basketball most certainly was disappointing it is premature to make another

coaching change. This is part of the rebuilding process.

The staff has made excellent inroads in terms of recruiting. Landing elite SoCal

recruits EARLY in the process and even flipping a kid from Arizona.

My take is that UCLA lost 7 of its top players during what normally is a transition

period for a coach and it simply takes time to reload the roster in order to manage it.

Next year will finally have the talent and depth needed to compete at the National

level. This year was the price we are paying for letting Ben Howland go. The

unbalanced roster that Coach Howland had finally caught up with UCLA.

When you hire a new coach there is a process that plays out. Coach Alford has only

2 full recruiting classes on the floor. I've always said that when you hire a new coach

you need to have a little patience for them to mold their program. Get their players in

the system and developed. That's also the reason for the buyout. Trusting that

process will play out.

Expectations and entitlements are off the chart at UCLA. We all know why. John

Wooden. A blessing and a curse. I think Steve Alford is up for the challenge. In his

own words ... "It's UCLA". I think he gets it and I think he will do what it takes to

position UCLA to be where we all would like it to be.

That being said. I don't know know how to address the "mob mentality" that BRO and

Aaron are inciting. I'm open to suggestions.

Otherwise. Winning cures most woes and UCLA should do just that with the

deep/talented roster the staff has put together. That is if the "mob mentality" will

allow it instead of sabotaging the process ie not seeing the forest through the trees.



That's all. I wanted my pragmatic voice to be heard.

Cheers,

Eric Anderson



From: Larry Byers

To: Guerrero, Dan

Subject: R.I.P. UCLA Men"s Basketball


I have been a loyal fan and supporter of UCLA basketball since 1963. I was fortunate enough to watch

almost every game during the Wooden years, either live or on late TV replay, as I still do to this day.

Throughout the past 53 years, I have both celebrated and suffered through the high and lows of UCLA

basketball. Time has taught me to temper unrealistic expectations, but to also appreciate that sustained

success can be achieved with proper coaching and support.

Observing programs that are successful year after year, certain aspects are obvious, starting with good

coaching and talent evaluation. Recruiting the right players is important, but what you do with them

determines success or failure. Teaching and practicing fundamentals are essential. However, without a

foundation that is based on accountability, trust and teamwork you end up with a group of individuals

doing their own thing and not a TEAM working toward a unified goal.

Although I was disappointed when I heard of the Alford hire, I felt he deserved our support.Unfortunately, after three years of his guidance, I have yet to see a foundation that breeds success and

that can assure it in the future

What is the identity of this team, of the program? Has the program grown and improved in three years?

Have the players grown and developed as players and as individuals?

As much as I love UCLA, I now find myself becoming increasingly indifferent and uninterested. Sadly, I

don’t enjoy watching UCLA basketball any more.

I will continue to proudly wear the four letters, but can no longer support the basketball program until a

coaching change is made.



From: Jonathan Howard

To: Rebholz, Joshua; Guerrero, Dan; AD; Chancellor Gene D. Block

Subject: Save UCLA Basketball


Dear Mr. Rebholz, Mr. .Guerrero and Chancellor Block,

I write to you today because of my concern about the state of UCLA Basketball. While a student at UCLA, I

attended every home basketball game. In fact, I slept outside of Pauley Pavilion for many games in order to get

good seats in the student section. My love and passion for UCLA Basketball did not end when I graduated and

eventually moved away from Los Angeles. I was in the Kingdome in 1995 when we won Banner #11, and would

attend games whenever my beloved Bruins came within driving distance. I would schedule my life around UCLA

basketball games so that I could watch them on TV, which has not been easy while I have lived on the East Coast

for the past 18+ years. My expectations are not unrealistic. I do not demand national championships year in and

year out. I expect us to consistently compete for conference championships, make the NCAA tournament and

occasionally make the Final Four (hopefully winning the national championship every once in a while). Most

importantly, I want a team that makes me proud with the effort they give on the floor.

Since Steve Alford became our head coach 3 years ago, my pride and interest in UCLA Basketball has gone on a

trajectory similar to our win-loss record. I don’t exactly know what brand of basketball Coach Alford has brought to us, except I do know that it is not fun to watch. It sure looks like he has hijacked our program and turned it into a

showcase for his son, Bryce. Bryce is on pace to play the most minutes of any player in the history of UCLA

Basketball. Think about that. How many players have we sent to the NBA? How many players have been College

Basketball Player of the year? How many players have made All American lists? Bryce Alford is not and should

not even be in the discussion for those accolades. He is always amongst the leaders in shots taken, even though his

shooting percentages are not good. In addition, his play on the defensive side of the court is laughable. The next

time he keep his hands up and tries to stay in front of his man will be the first. You can see the impact this has on

the other players. How can Coach Alford discipline other players that are not giving effort on the defensive side of

the ball if he won’t do it to his own son? Even if we were winning games (which we are not), this would be reason

enough to think about dismissing Coach Alford from his duties. I can handle losing games if the players are giving

maximum effort and I can see a foundation being laid that would translate into future gains. With team team, I see

a crumbling foundation with declining results. If we don’t act now, I am concerned about how much damage will

be done to the brand of UCLA Basketball and how long it will take to repair the team.

While I am not a big whale donor, I have donated significant money to the Athletic Department over the past few

years. I pledged $50,000 to the Football Facility (I am 2 years into a 5 year commitment). I am also in the Coaches

Roundtable of the Wooden Athletic Fund and hold 4 season tickets for the Rose Bowl, even though I live in

Connecticut. If Coach Alford is retained, I am going to at least scale back my donations to the minimum level

required to retain football tickets and maybe even consider how many tickets I want to keep for that as well. I will

keep my commitment to fund the Football Facility because I am a man of my word, but I have to say that it is

difficult to not at least consider whether the commitment I am making to buy tickets and fly across the country to

attend games for that is even worth it anymore.

Please do the right thing for UCLA Basketball and UCLA Athletics as a whole and replace Coach Alford

immediately.

Jonathan Howard

Class of 1992



From: r--perez@

To: Guerrero, Dan



Dear Mr. Guerrero,

Like many others, I've heard that the plan is to keep Steve Alford on as Head Coach of UCLA basketball. I hope that this is incorrect, as I think that he has no business continuing to stay on in

that position, and that program is an embarrassing state under Alford. I like many others cannot

support the program, in any way, so long as he continues to remain on as Head Coach. Along

with many other members of the UCLA community, I pledge to continue to be very active and

demonstrative in as many ways as possible, to continue to push for change. I hope that you will

consider all of the outpouring of calls for change and do the right thing, which is to have UCLA

move on past Steve Alford. Thank you very much for your time.

Sincerely,

Ricardo Perez



From: Shahram Shayesteh




Dear Mr. Guerrero and Mr. Block:

I am a UCLA graduate, class of 1995. That was the last time the basketball program won an NCAA title. That was an exciting and fun time for me and my classmates.

I did not expect that over 20 years later, UCLA would not win another NCAA title. This may not seem like a long time, but for UCLA, it is. While Kentucky, Duke, Kansas, etc. continue to win titles, our program seems to be going backwards.

I believe that as long as Coach Alford is the head coach, the drought will continue. This past season has demonstrated that he is simply incapable of taking our program to a higher level.He doesn't coach defense, his favors his son over more talented players, and he completely lost the team this year. These are all clear signs of a poor coach. He isn't going to suddenly

become a great coach next year, even with some new players.

I understand that Alford's contract is an obstacle, but if there is any chance whatsoever of letting him go and dealing with that contract, please make an effort to make a change. I firmly believe it is in the best interest of UCLA basketball.


Regards,ShahramClass of 1995



From: ptnishida@

To: Guerrero, Dan

Cc: Block, Gene

Subject: THE LEGACY OF DAN GUERRERO


Dear Mr. Guerrero,

I will NOT support or attend any UCLA basketball games until coach Steve Alford is gone from the program.

I will NOT donated any sum of money to the WAF or UCLA for that matter until coach Steve Alford is fired.

A company that cannot see the writing on the wall and make the right decisions is a direct reflection of the CEO

who is in charge. His 3 year record demonstrates a "linear" trend in the downward trajectory.

This is an embarrassment to the proud institution of UCLA, the Chancellor, the Alumni, students, and to Yourself.

Please make the right decision and secure your legacy as a decisive leader who can admit a mistake and correct it

swiftly so as not to further damage the proud four letters U.C.L.A. and what it stands for.....EXCELLENCE!

Sincerely,

Dr. Paul Nishida, D.C.

Class of 1986



From: Andrew M

To: Guerrero, Dan

Subject: Will donate if Alford is fired.


Dan,

Make the move and fire Alford please. It will be much appreciated by ALL BRUINS.



From: Travis Fuller




Dear Dan,

Please fire Steve Alford.

I've listed in previous emails details confirming his inadequacy for the position of Head Men's Basketball Coach at UCLA.

His position is now untenable. One successful, or more likely marginally successful season, will not recapture the faith of Bruins Nation.

So, again, please fire Steve Alford. Restore UCLA Hoops.

Respectfully,

Travis FullerClass of 2012



From: Andrew Chai


Subject: state of ucla bb


UCLA BB not ranked 46/57 weeks that Steve Alford has been the coach. That’s not progress by any geometric

measurement. No more donations until he is gone. We have had the worst decade of UCLA FB and BB in the last 15 years. FB is turning around and it’s time to turn the tide in BB now.

Andrew Chai, MD

Class of ‘85



From: Vu Duong

To: Guerrero, Dan


Subject: State of UCLA Basketball


Dear Sirs.

I would like to say that if you do read this, I thank you for your time in advance. I and manyother UCLA Alums/fans believe that Coach Alford does not have the ability to take UCLABasketball where we need to be and deserve to be. I am sure that you have inundated withother emails and facts that were presented. I would like each of you to set what yourexpectations for the program and University is and truly believe on whether Coach Alford canget us there.

I believe that his deficiencies are…

1. Inability to evaluate talent: Look at the players that were interested in UCLA and howthey are performing against us and look at the players he brought in instead? He is very weakthere.

2. Game planning: The game plan is terrible. How is it that USC just blows us out whenStanford beats them? This is part of his inability to game plan. BTW, Stanford fired theircoach and they did better than us!

3. Poor Culture/Leadership: He is not getting the best out of his players because there is adouble standard. Players still play even when they lack effort or results, especially on thedefensive side.

You can look at some positives such as a good recruiting class coming in next year but basketball is a team sport. A couple of extra chess pieces doesn’t make a difference except that we should make the tournament next year. The recruits are drawn to UCLA and its history,not to Coach Alford. To give him full credit for them is being dishonest. Also, can youimagine what kind of recruits we would get if we actually had an outstanding Coach? Wewould return to the Blue Bloods we once were.

If Coach Alford is fired soon, I pledge to be a WAF member at the All Conference level aslong as we have appropriate Coaching standards that UCLA deserves. I am not unrealisticabout needing Championships every couple of years as others might be, but unless there wereinjuries, in basketball, we should NEVER have a losing season and miss the tournament.

Considering how much effort has been placed on UCLA Football with #BruinRevolution, it isabsolutely devastating how UCLA Basketball is being branded and played. Maybe we shouldcreate #BruinLegacy or #BruinTradition or #PyramidofSuccess.

Thanks again for your time. I would be willing to donate 5k towards the buyout of CoachAlford in addition the WAF annual membership.

Vu Duong MD bruinsduongvt@UCLA Alumnus 1997



School of Engineering



From: Tony Rossi

To: Chancellor Gene D. Block ; Guerrero, Dan; Rebholz, Joshua

Subject: UCLA deserves better


Dear sirs,

Steve Alford has lost his team. The players quit on him this season.

Steve Alford has lost the support of the fans (if he ever had it). Fans are paying money that they

used to donate to UCLA to organize efforts calling for Steve Alford's firing.

The intense dislike for Steve Alford within the fan base should not be underestimated and the calls

for his dismissal will continue.

Steve Alford has taken advantage of UCLA. He has used the program as a showcase for his son

and not shown good judgment. He no longer deserves to serve as the head coach of our

program.

UCLA deserves better.

Sincerely,

Tony Ross

UCLA Class of 1993



From: Michael Gubala

To: Guerrero, Dan


Subject: Retaining Alford


Dear Dan,

I think retaining Alford to coach our team is a mistake. You fired Coach Howland after he won the P-12 and yet the

team has regressed ever since. I will not be renewing season tickets for next year, nor I will contribute to the WAF.

Thanks,

Michael Gubala



From: Peter Hochschild

To: Guerrero, Dan



Please do the right thing. I have never seen UCLA basketball like this before. Stop the

bleeding.

Peter F. Hochschild

Cal Pine Distributors, LP

760 Paseo Camarillo

Suite 100

Camarillo, Ca. 93010

805-484-0730

[email protected]



From: rdsahae@


Subject: Alumnus Request to Fire Steve Alford


Dear UCLA Officials:

I am adding my name to the many alumni and alumnae who demand that Steve Alford be fired. Apparently a report was issued on Friday that the decision is being made to retain him. If that report is

accurate, shame on you. Coach Alford has brought our once-vaunted program to the depths of disgrace.

There is no better indictment of his failures than the fact that the team only ever played well in big

games. The inability to motivate player effort consistently is the most critical flaw a coach can have.

UCLA was so bad this year, Pac-12 Network Bay Area stopped televising the games. That's just

unacceptable, and a disastrous loss of revenue for UCLA, because the Bay Area market is the next

biggest market of UCLA fans after Los Angeles itself.

There is simply no reason why the best basketball program should have the worst coach. Get rid of him.

Very truly yours,

Ravi D. Sahae (Class of '07)

rdsahae@



From: Peter Wu

To: Guerrero, Dan




Mr. Guerrero,

I am writing to express my extreme frustration with our basketball coach, Steve

Alford, and to request you take immediate action by terminating him. I have been

following the program closely since 1980 when we went to the NCAA finals under

Coach Larry Brown with some of my all-time favorite Bruins: Rod Foster, Kiki

Vandeweghe, Darren Daye, and Michael Holton . I have been bleeding Blue and Gold my entire life and received both my undergraduate and MBA at UCLA.

I have never been so disappointed and disgusted with any of our programs as I am with our current basketball program. I understand progress take time, but there is

also a point when it is time to cut your losses. To me, the facts speak for

themselves. We've been on a consistent downward trajectory as supported by our record and attendance. Coach Alford has failed to give us any hope that the future

will be any better. The team plays with a lack of urgency on defense and Coach

Alford has a large blind spot with his son, Bryce. Out of all the Bruin greats, including

many NBA Hall of Famers, Bryce is on pace to be on the all-time list for many

categories. This is just shocking given he won't even get drafted at the end of next

year and not likely to play a minute in the NBA.

It's obvious to me that given a do over, Coach Alford would not be selected. It's time

to correct the mistake that's been made. Delaying only delays when we can bring

our once proud program back to where it belongs.

Please, please do something now and remove Coach Alford now. Doing so will begin

the healing process and allow Bruin Nation to once again hang their heads high!

Sincerely,

Peter Wu

Class of 1992 and 1998



From: Allison Alvarado

To: Guerrero, Dan

Subject: Please fire Steve Alford


Please fire Steve Alford. I am a UCLA 1989 alumni of a once proud basketball tradition. I can't even watch them

now the play is so lousy. You should quit too.

Allison Alvarado

WLG



From: William

To: Guerrero, Dan

Subject: NOW!


FIRE HIM NOW, DAN

UCLA ALUM '77, '81, '2003AND SOON TO BE FORMER

UCLA DONOR!

Sent from my iPhone



From: Taylor Ganz

To: Guerrero, Dan

Subject: ALFORD


Fire him now.

I gave up my season tickets after 46 years !! Apparently so did many of my peers , as your attendance figures attest.

Congratulations on making UCLA hoops irrelevant.

Taylor

J.Taylor Ganz

jt_ganz@



From: Rusty Austin




I am a football season ticket holder of 20+ years, and a 1988 graduate. I go to 2-3 Basketball games a year. It's time to admit that hiring Steve Alford was a mistake, ESPECIALLY with a

$10M buyout! How does anyone over there even approve of something so ridiculous! He was unproven at best when we hired him, and it's going to end badly sooner rather than later, now is the time to let him go. Recruiting is the lifeblood of college athletics, and the recruits need to know UCLA has their back. It is unacceptable that for example Fresno State makes the NCAA and UCLA is left out. Even more unforgivable, 3 losses against USC!

--Rusty Austin

end_transmission



From: Brian Iriye




I respectfully ask that it be considered that Coach Alford be relieved of his position as the

coach of UCLA basketball. In the past I have been a WAF supporter from the Las Vegas

area and currently go to several football games per year. It has broken my heart not to step

into the new Pauley Pavilion since Coach Alford was hired. I did not support the stand he

took at Iowa on the incident of the sexual assault as I have strong feelings on this matter due

to having a young daughter and practice in women's health as a maternal fetal medicine sub

specialist. This is the most important matter to me. The performance of the basketball team

quitting on their coach and the product I have seen on TV is additive.

I ask that you act quickly to restore UCLA hoops to a respected program. The reputation of

the program with an excellent principled coach will restore the prominence of the program.

Sincerely,

Brian K. Iriye, MD

UCLA class of 85

CONFIDENTIALITY NOTICE: This e-mail message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information or information otherwise protected by law. Any unauthorized review, use, disclosure, or distribution is prohibited. If you are not the intended recipient, please contact the sender by

reply e-mail and destroy all copies of the original message.



From: Mike

To: Guerrero, Dan



Hello Mr. Guerrero,

As a South Bay native (Carson High Graduate) I felt great pride when you came on as AD of my beloved UCLA Bruins. I think overall you have done an excellent job through tough times to get things done within the

Administration and have the sports programs in a great position, all except basketball. I do feel that Steve Alford

doesn't understand the importance and honor it is to be the Head Basketball Coach at UCLA. He has used this

platform to showcase his son and with doing this there is no accountability and stability in the program. Steve

Alford doesn't understand the importance that UCLA basketball is to many people beyond, donors, students and

alumni. Please this is the time to act and restore our great tradition by removing Steve Alford and replacing him

with someone that will understand the value of the position and remove the nepotism factor plaguing this storied

program.

Sincerely

Mike Mendoza

Sent from my iPhone



From: dp.david.present@

To: Guerrero, Dan

Cc: Block, Gene



Dear Mr. Guerrero,

My name is David Present. I am a UCLA alumni, class of 2014. I am an avid supporter of UCLA athletics and

continue to attend UCLA basketball events even though I have already graduated.

I do not approve of the job that Steve Alford has done for the men's basketball team. It is no secret that our team has

vastly underperformed relative to the amount of talent. Each year that Alford has been coach, the team has

performed worse, winning less games.

I urge you to take action.

Sincerely,

David J. Present

Sent from my iPhone



From: Martin Holguin

To: Guerrero, Dan

Subject: Very disappointed


Hi Dan,

It's too bad that you're still the AD of our Bruins. I wish for brighter for my days to come.

Martin Holguin



From: officemail




Dear Sirs,

I have been a loyal UCLA fan since 1964. I am very upset with the currant Head Basketball Coach situation.I believe that Steve Alford must be let go. He has failed to improve the program, has not developed players,

has shown favortism(his son Bryce. to the detrement of the team) and has failed to compete at the level we as

UCLA fans require.

After all the years of attending and watching UCLA Basketball andf can honestly say it is now unsupportable and

unwatchable.

Please find us a Coach that can make us relevant and once again watchable.

Thank you,

Nicholas Compton

Class of '71



From: Ron Mendoza

To: Guerrero, Dan

Subject: UCLA Coach


Hi Mr. Guerrero,

As a life long of UCLA basketball for over 30 years, please do the right thing and let Coach Alford go. He is just not the right Coach for the great program that Coach Wooden and former players have built. This is one of the most historic program in history - it deserves to be Coach that will restore it back.

Sincerely

Ron Mendoza



From: Peter Blowitz

To: Guerrero, Dan

Subject: Alford


I may be old (UCLA 1965), but I can still see. Steve Alford's tenure as UCLA

basketball coach has to end now.

1. He puts his son above the team

2. Players don't learn nor improve. It is hard to believe that they have maximized

their talent in high school.

3. No defense

I have been a UCLA Football season ticket holder since 1967 and am seriously

thinking of not renewing for next year (including the WAF donation).

Please consider action.

Peter Blowitz

UCLA 1965



From: Travis Fuller


Subject: Fwd:


---------- Forwarded message ----------

From: Travis <travis.fuller2012@ >Date: Mon, Mar 14, 2016 at 3:45 PMSubject:To: travis.fuller2016@

Sent from my iPhone



From: Pamela Torrance


Subject: Please fire Alford and restore UCLA Hoops reputation


Dear Gentlemen,

As an alumnus and long-time supporter of UCLA athletics, I implore you to fire Steve Alford and restore the legacy

and reputation of UCLA basketball. It was an abysmal season, and painful to watch as nepotism trumped common

sense and true sportsmanship. I fear we will have trouble attracting top talent to UCLA and retaining our would-be

stars for future seasons if we don’t get rid of Alford and his horrible coaching decisions.

It’s embarrassing to call myself a Bruin these days, and I will be heartbroken to watch the March Madness games

knowing that my Bruins are not included. I truly want to feel proud of my Bruins next year, and that can only

happen with a change in coaching staff

Thanks for your consideration,

Pamela Torrance, Class of ‘94



From: Travis Fuller






From: Adam

To: Guerrero, Dan

Subject: Alford


Mr. Guerrero,

Please let Steve Alford go. He is not an elite coach. We are no longer an elite program.

Adam Yassaman, Class of 06

Sent from my iPhone



From: Drew Palmer

To: Guerrero, Dan

Subject: Questions about UCLA Basketball?


Dear Mr. Guerrero,

I have been a UCLA sports fan for well over 3 decades now. Extremely happy with the direction of

the football team and the top 15 recruiting class for 2016 that Coach Mora put together. Now, onto

Basketball. UCLA basketball needs to get back to the glory days of John Wooden. I know it's tough

with kids leaving after one year, etc. The same situation was happening at Texas. Rick Barnes was

out and then they brought in Shaka and look at their record now. How do you finish 10 in the Pac-12

and have 15-17 record ? And get blown out 3 times by USC. I know it's one year, but this is

unacceptable. It seemed the whole offense we run around Bryce Alford all year. The last question I

have is how do we beat Kentucky with all their talent but we can't beat Stanford or Utah or even

USC? I'm scratching my head right now trying to figure this out. Steve Alford might not be the right

guy for this job. A coach has to be a great Salesman/Motivator to bring kids to UCLA and get them

motivated for each and every game. Duke, North Carolina, Kentucky and even Texas all have great salesmen who sell a program and a tradition and gets there squads ready to play each and every

game. What is going on with UCLA Basketball?

Drew Palmer

President/Owner

Synergy Components LLC.

T:(512)266-5759

F:(888)506-2570

C:

[email protected]



From: Matt Panagiotis


Subject: Restore UCLA Hoops Now


Dear Chancellor Block, Mr. Guerrero & Mr. Rebholz,

I am a die hard UCLA fan, not a fanatic. I have been going to UCLA basketball games since

the days of Kiki Vandeweghe and Rod Foster. I was a ball boy for Walt Hazzard, and

handed balls and towels Reggie Miller and Pooh Richardson. I drove hundreds of miles

to Albuquerque to watch the Bruins in the Sweet 16. My family are Bruins. My dad having

attended UCLA and my uncle having earning 3 letters in Track and Field. But my children

are Iowa Hawkeyes, not just because their mother is a Hawkeye, but because they like to

root for winners. And right now, that cannot be said for UCLA basketball, perhaps,

ironically, because Steve Alford is now coaching in Westwood instead of Iowa City. I was

loyal through down years, because I had faith that 1995 and a championship would come.

I tolerated Steve Lavin in large part because he tried so hard to be the best Bruin he could

be. UCLA basketball should be coached by the best. Steve Alford may be a good man. I

have no idea. But he is clearly not the best coach UCLA can have. There is simply no

excuse for this proud, outstanding institution, with the most storied basketball program in

history, to settle for anything but the best. I am confident that you cannot say Steve

Alford is the best UCLA can do. Accept the challenge. Move on from Steve Alford and do

all that it takes to bring the best coach possible to UCLA.

Sincerely,

Matt Panagiotis



From: Jay Glick

To: Guerrero, Dan


Subject: passion for ucla basketball


Dear Dan,

I am a passionate and loyal Bruin. I graduated from the Anderson School in 1975. I attended Coach

Wooden’s last game in San Diego against Kentucky in 1975.

I am a season ticketholder in both football and basketball and Coaches Roundtable member.

I have to tell you that I am thoroughly frustrated and disappointed in the progress or lack thereof in

the basketball program. Coach Alford and his assistants have done an awful job of teaching,

communicating and coaching our esteemed program. The fact that we had a terrible record is the

least of the problems. The players seem lost on the court. There is no passion. There is no

communication. They clearly quit with a month left in the season.I have never seen this happen in all my years watching UCLA basketball. I know you feel that Coach

Alford deserves another year, but I think this is a huge mistake.

We are at a crucial juncture in our program. We risk mass transfers in this off season and even

though we seemingly have a great incoming class, without good coaching we will squander the

opportunity to maximize the potential for greatness. Our inactivity is allowing other Pac 12

programs to leapfrog us and make us a laughingstock around the country.

Please swallow your pride and do the right thing!! UCLA deserves better!!!

Sincerely,

Jay Glick

Jay Glick

Montgomery, Glick & Company

23801 Calabasas Road, Suite 103

Calabasas, Ca 91302

Ph: 818-999-6967 ext 314

Fax: 818-999-9575

email: [email protected]

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From: lafarge56

To: Guerrero, Dan



As a UCLA graduate, Wooden Fund donor and avid fan of UCLA basketball, I hope that you

will take the appropriate action needed to restore our basketball program to its previous state of excellence by replacing Steve Alford.

Sincerely,

R La Farge, MSW, 1995

Sent from my Galaxy S®III



From: [email protected]




Mr. Guerrero,

I’m neither a donor nor a season ticket holder. I’m not even an alum. I left the LA area for

Purdue, finished grad school there and went to work with IBM.

I remained an avid UCLA fan since I began attending games as far back at 1954 when I was 9.

I’ve lived all over the country, and all over the world, but have always followed UCLA

basketball very closely and passionately. I live now in Solana Beach and watch every game

during the year, attending at least a couple of times each year.

I was in attendance in Seattle at the Final Four. I was at the first game at Pauley. I watched

Walt Torrance and Willie Naulls at the Old Gym and the Pan Pacific Auditorium.

I watched many games at the Sports Arena in the days when UCLA and USC played

doubleheaders, then later when the freshman team was the opener.

The teams under Howland were a Godsend after some miserable years under Lavin. But he

apparently lost his way in some personal relationships.

Steve Alford seems to also have some personal relationship issues, but without Howland’s

coaching acumen.

I’m not completely sure about the nepotism argument since Bryce does have some real ability,

and this team doesn’t have that many good options.

It is, however, clear that Bryce is a very bad defender. It is also clear to me that this team does

not play with the tenacity, enthusiasm and purpose that we saw from most of Howland’s teams, and that we expect from UCLA basketball.

I think it’s also clear that Alford will never be accepted by the UCLA fan base, and to continue

any longer with him will be detrimental to the future of the team and to the UCLA brand.

I’m aware that there is a buyout clause, but I think that this change needs to happen now.

John Brizendine

President Passport Telecom, Inc.

Solana Beach, CA



From: Chris Isham




Gentlemen,

Per below, I want to reiterate my strong recommendation to remove Steve Alford from his current position as Head

Coach of the UCLA Bruins Basketball team. We are the most storied basketball program in NCAA history. By

missing this year's NCAA tournament, losing to USC 3 times in one season, and not even being ranked for the

majority of the time he has been in charge, it is clearly time to make a change. As a long-time Bruin, I cannot

support anything that continues to damage our brand and reputation as the standard of college athletics.

Please make the change NOW!

Sincerely,

Christian A. Isham

UCLA '88

Sent from my iPad

> On Mar 11, 2016, at 8:32 AM, Chris Isham <christian.isham@ > wrote:

>

>

>> Dear Chancellor Block, Director Guerrero, and Assistant Director Rebholz,

>>

>> I am writing to express my deep concern for the UCLA Basketball program. I am currently a Wooden Athletic

Fund member at the "Bruin All-Conference" level. I have consistently progressed my donor level over the years

despite my level of income and while putting three children through college.

>>

>> As a proud UCLA Class of 1988 graduate, my whole life centers around UCLA Athletics. I have donated

thousands of dollars to UCLA Athletics. I schedule family outings, work trips (if possible) and other activities around my ability to watch UCLA Football, Basketball, Baseball and Softball games on television. To my wife's

chagrin, my family room is stocked with UCLA footballs, helmets, batting helmets, basketballs, bobble heads,

pennants and team photos.

>>

>> My career as a Marine Officer kept me out of the UCLA area and I was unable to attend most athletic events.

However, I am the fan that sat in a Lawton, Oklahoma bar full of Oklahoma State Cowboys and loudly cheered our

Bruins on in the 1995 Final Four semifinals. I am the fan that sat in the Washington D.C. bar full of Maryland

Terrapins and loudly cheered on our Bruins during our dismantling of that team in the 2000 Sweet Sixteen. I am

the fan that sat in a Bangkok hotel room and listened to our Baseball team on the internet as they beat CSUF in the

2013 Super regionals, I am the fan that woke up in a Tokyo hotel at 0200 to watch UCLA beat Texas 66-3 in 1997

on Armed Forces TV. I am the fan that uses all sorts of silly superstitions for "good luck" in all our games. There

are countless other instances like these where I have done my best to cheer on my Bruins in spirit and

demonstration.

>>

>> I am the fan that donates money to the baseball team despite losing in the regionals, the softball team despite

losing in the World Series, and the football team when they lose their best defensive player. I do that because "next

man up" includes us alumni and we should do everything we can to help our teams. In every one of those cases, I

did so because even in losing, I was so very proud of each of those teams. All of them played with heart, passion,

and pride.

>>

>> I cannot say that about our current basketball program. Sadly, I am embarrassed of our team and the manner in

which they have played. We have a very talented group of players that possess poor leadership, lack team



chemistry, and most of all what appears to me as pride in being a UCLA Bruin. Despite stellar recruiting classes,

the Basketball program has digressed over the past three years. While I was unimpressed with the hiring of Coach

Steve Alford, I kept quiet and hoped that he would be successful. I even donated money to the program during his

first year. The perception of nepotism, poor team defense, and the ultimate embarrassment of badly losing to USC

three times in one year is unconscionable. I fear that continuing on this path will ultimately irreparably harm our

Basketball program.

>>

>> Mr. Guerrero you are "the next man up". I am asking you to step up and remove Coach Steve Alford as our

coach and hire someone who can restore our Basketball program to the elite stature it should be. While my

donations are small in comparison to many others, I cannot in good conscious donate any more money to UCLA

Athletics until this problem is fixed.

>>

>> Sincerely,

>>

>> LtCol Christian A. Isham USMC (ret)

>> UCLA '88

>>



From: Todd Moodey

To: Guerrero, Dan; Rebholz, Joshua; Chancellor Gene D. Block

Subject: Mens Head Basketball Coach Steve Alford


Gentlemen--

I have been a long-time supporter of UCLA athletics and a season-ticket holder in both football and

basketball until recently, as the amount of time I spend away from southern California has grown.

If, as is apparently the case, you have decided to retain Steve Alford as the men's basketball coach, it is a

dark day indeed for the UCLA athletic program. Alford has underachieved consistently, placed his son

Bryce's fortunes above that of the team, and his coaching has never exhibited any of the signs of a truly

excellent coach of the sort UCLA should have.

Excellent coaches tend to "outperform" their talent. I well remember the early days of Ben Howland's

tenure, when his teams, although not overly talented, played hard and with excellent fundamentals

(especially defensively). It was not surprising, then, that his subsequent teams had the success they

enjoyed when he was able to bring in the talent.

Alford's teams, on the other hand, show no true fundamental excellence, play really poor defense, and

frankly don't look excited and eager to play for him. These are not traits that are going to disappear with

the influx of talent next year (assuming there aren't so many departures that there is in fact a net influx).

It's absolutely clear to me that next year's team will underperform just like this year's, BECAUSE

ALFORD IS A MEDIOCRE COACH AND MEDIOCRE COACH'S DON'T ACHIEVE GREAT RESULTS.

If you're truly in doubt about this, just re-watch the games.

I'd hate to feel this is a case of taking the milk out of the refrigerator, realizing it's spoiled, but putting it

back into the refrigerator in the hope that tomorrow it will be okay. But I fear that is the situation. Please

make the wise and corect decision to fire him now rather than next year, which is the inevitable outcome.

By doing so, you will take the first step on the path to our glorious program's recovery, thereby regaining

much of the goodwill you've lost with true UCLA fans over the past few seasons.

Regards,

Robert Todd Moodey

Anderson MBA 1991



From: Paulette Lee


Subject: UCLA basketball head coach


To Chancellor Block and Messrs. Guerrero and Rebholz:

As a UCLA alum (B.A. 1969, M.Ed. 1971), spouse of a UCLA Professor Emeritus (Medicine), and WAF member, I did not renew our two basketball season tickets for this past season (2015-16) and will not do

so again, nor otherwise support UCLA basketball in any way, as long as Steve Alford remains the UCLA

head coach. During his tenure at UCLA, he has failed to motivate his players to play hard and with heart,

to coach defense, and in general to demonstrate the leadership expected of the head coach of a UCLA

team. Even worse, his obvious favoritism for Bryce is alienating other players, both present and future.

He has clearly lost the team, and from his own remarks is completely befuddled as to what is causing

this and what to do about it.

Furthermore, it is not the losing record that is the real issue, but the dispirited attitude and absence of

meaningful effort displayed by the coach and players, especially during conference play. This problem is

likely a structural one that is inherent in Coach Alford’s personality and coaching style, and therefore will

not go away until he does. His replacement could do no worse, and would probably do much better. I

hope that by that time, the brand that is UCLA basketball will not be too tarnished, and that we will not be too old (or living in a retirement community too far away) to enjoy attending UCLA basketball games

once again. In the meantime, we will continue to stay away from UCLA basketball, since it has become

too painful and frustrating to watch and to spend our hard-earned dollars doing so.

Thank you for your kind attention.

Paulette W. Lee



From: Scott J. Tepper

To: Guerrero, Dan

Subject: Public Records Act Request - Kory Alford


Dear Mr. Guerrero:

I hereby make a request under the California Public Records Act ("PRA") for a copy of all employment contracts between the University of California and Kory Alford. It is my belief that Mr. Kory Alford is an employee working in the UCLA basketball program (under his father, Coach Steve Alford). I believe his job title is Videotape Specialist or something of that nature.

I also request under the PRA a copy of records reflecting the total compensation (salary, overtime, other benefits, etc.) received by Kory Alford in 2015 and the compensation to date in 2016 to Mr. Kory Alford.

I request digital copies of these records and request, in the public interest, that any fees be

waived.

SCOTT J. TEPPERGARFIELD & TEPPER1801 Century Park East, Suite 2400Los Angeles, CA 90067-2326Tel: 310-277-1981Fax: 310-277-1980Cell:scottjtepper@



From: Michael Vasquez

To: Guerrero, Dan

Subject: Please remove Coach Steve Alford as the Head of our Basketball Program


Dear Mr. Guerrero:

I am sure at this point you are not reading any emails. However I have decide to take a few minutes of my time and send you another one.

I am a lifelong UCLA basketball fan and I am writing to you to express my disappointment with the current status of the UCLA Basketball program. The direction of the program under Coach Steve Alford is going in the wrong direction and it’s absolutely embarrassing.

After the last few games it’s been pretty evident that the players quit, it is a sign that Steve Alford is no longer the correct person to be in charge of UCLA Basketball and that a move to make a change must be made immediately.

Until such a move is made, I have made the harsh decision to refuse to watch or support UCLA Basketball in any way. I can’t believe that the day would come where I had zero passion for the basketball program. Since I was a young boy I watched every UCLA basketball game, look forward to go to Pauley and watch games, I knew the teams schedule and start times by heart. Since Coach Steve Alford has become the leader of this program, I’ve found myself to be so detached that there were days I didn’t even know the team was playing or even on TV. I can no longer bear to watch the lackluster, unmotivated, and selfish style of basketball that Coach Alford has implemented at UCLA. It is outright humiliating!

I love UCLA and always will. Unfortunately my passion of UCLA basketball has dissipated and vanished. Please do all you can do to fire Steve Alford so we can, once again, feel pride in our rich basketball program and history.

Sincerely,Mike Vasquez



From: bryan cano

To: Guerrero, Dan

Subject: UCLA Basketball Program


Hello Mr. Guerrero,

I am writing you in an effort to join the growing masses of Bruin fans that have become very frustrated with the state of our beloved basketball program. I have been a football season ticket holder since 2000 and have attended many basketball games since childhood. I love my Bruins and would never think of turning on my program or the kids at the school. However, someone needs to be held responsible for the disarray of the basketball program. It has become apparent the lack of effort that is being displayed on the court and it is unimaginable that our program would ever reach these depths. I have been a supporter of you Mr. Guerrero since you came ere and started back up our winning traditions which included basketball under the Ben Howland regime. I hope to have some small influence in bringing about a change in our program to attain the greatness we have all come to expect from UCLA basketball. I do thank you for your time and services and I commend the job you have done

with the football program and many of our other athletic programs.

Thank you,

Bryan Cano

Sent from my Sprint Samsung Galaxy S® 6 edge.



From: Elliott, Matt

To: Guerrero, Dan; Iacoi, Christopher

Subject: RE: Public Records Act Request - Kory Alford


We will point him to the public records office. Thanks.

From: Guerrero, DanSent: Monday, March 14, 2016 3:28 PMTo: Iacoi, Christopher; Elliott, MattSubject: FW: Public Records Act Request - Kory Alford

Please handle as appropriate.

Thank you.

From: Scott J. Tepper [mailto:scottjtepper@ ]Sent: Monday, March 14, 2016 3:20 PMTo: Guerrero, DanSubject: Public Records Act Request - Kory Alford

Dear Mr. Guerrero:

I hereby make a request under the California Public Records Act ("PRA") for a copy of all employment contracts between the University of California and Kory Alford. It is my belief that Mr. Kory Alford is an employee working in the UCLA basketball program (under his father, Coach Steve Alford). I believe his job title is Videotape Specialist or something of that nature.

I also request under the PRA a copy of records reflecting the total compensation (salary, overtime, other benefits, etc.) received by Kory Alford in 2015 and the compensation to date in 2016 to Mr. Kory Alford.

I request digital copies of these records and request, in the public interest, that any fees be waived.

SCOTT J. TEPPERGARFIELD & TEPPER

1801 Century Park East, Suite 2400Los Angeles, CA 90067-2326Tel: 310-277-1981Fax: 310-277-1980Cell:scottjtepper@



From: Brad Onomura




Dear Mr. Guerrero, Mr. Block and Mr. Rebholz,

I have been a consistent season ticket holder to UCLA basketball for many years

and it truly disheartens me to watch our team this year. I have always and

always will be a proud supporter of UCLA athletics as it is my alma matter, but

when you see a team that has the potential to do so much better just basically

fold for a good portion of the season, it is not only frustrating to watch, but

aggravating as well. Was the Pac-12 a tough conference this year? Yes, it

was. Did UCLA have enough material present to make a decent run for the

NCAA tournament. Yes, I believe so as well. What I saw for about the last 10 games or more of the season was a team without heart. That is not a prime

example of what UCLA Athletics is. If in fact, UCLA did not have the material to

compete with many teams in the Pac-12, then I can honestly say we were

outmatched, but this was not the case. UCLA potentially could play well with

any team in the conference when they put their mind to it and each player

gave 100%. Lack of effort.

I do not blame it entirely on the coach as the young men must be motivated to

come to play, but if they are not ready then who does that job rely on. It relies

on the head coach as he is getting paid a hefty salary. If he cannot bring it

together through trial and error or other means, then it is time for him to be

let go. Let me reiterate, he is not cheaply paid. Is it right for him to put under

this scrutiny? It comes with the territory. I am not in the locker room so I am

unsure what is said, but we need a coach that isn’t afraid to confront those

players when they are not giving 100% effort and teach them what they are

not doing correctly so they don’t remain at about the same level as they were

when the season started. In my mind, the only player that showed the vast

improvement was Isaac Hamilton. He became UCLA’s most consistent player.

Analyze the fact that there are no consequences for lack of effort on defense.

Bryce’s defense is by far the worst of all the UCLA players this year that got



playing time. He continued to play lousy defense and yet he probably got the

most or close to the most minutes on the court. I don’t want to say it is

nepotism, but did he ever yell at Bryce and take him out of the game and say if

you are not going to play defense you don’t play. It never happened. It tends

to trickle down further to others. If the coach’s son cannot expend energy to

play hard-nosed defense, what is my motivation to do so. Granted, when

Bryce is hot shooting, he is a valuable player, but as many teams did later in

the season, they shut him down for the majority of the game. Did Bryce or his

dad happen to think in their mind that I can still help my team in other ways if I

don’t score as much? No.

We are getting a pretty good recruiting bunch of guys next year. If we retain

Coach Alford and he coaches in the same fashion he does this year, please

don’t be surprised if you get players like Alonzo Ball or TJ Leaf jumping ship.

They may decide to go pro early, but if they have any intentions of staying, it

will highly be unlikely under Alford’s coaching. They may even decide to

transfer. The most logical decision after Coach Alford’s poor showing this year

is to let the guy go. I have nothing personally against him, but he is not taking

his players to another level. We cannot expect to retain a mid-Major coach

who is getting paid a high penny for his services and intend to keep up the

UCLA tradition of basketball. I understand it is always a work in progress, but if you are no better or maybe slightly better than when the season started, the

Coach has not accomplished his task.

Please release Coach Alford from UCLA and let’s actually look for a coach that

can help UCLA regain the status that we know we can achieve.

Thank you in advance for taking the time to read this.

Sincerely,

Brad Onomura

1991 Bruin Alumni

CONFIDENTIALITY NOTICE: The information in this transmittal (including attachments, if any) is privileged and confidential and is intended only for the recipient(s) listed above. Any review, use, disclosure, distribution or copying of this transmittal is prohibited except by or



on behalf of the intended recipient. If you have received this transmittal in error, please notify me immediately by reply email and destroy all copies of the transmittal. Thank you.



From: Thomas Martinelli

To: Guerrero, Dan; Block, Gene; [email protected]



Dear Gentleman,

I have been an avid UCLA Basketball fan since the mid 1960s. My social life over the last 25 years has revolved about UCLA Basketball. For many years we lived away from Southern

California, but nether the less, my children were raised UCLA fans. We would make the trip by

car with numerous friends every Winter, to stay in Eugene and watch UCLA play the Ducks and

Beavers. I have considered myself a friend to Coach Wooden and numerous of your past

coaches and staff.

Now, I refuse to follow the team closely and I do not even watch the games on TV. My son, also

an avid fan, has done the same. I have never seen such a poor representation of UCLA

Basketball in the last 50 years of following the Bruins. The team is terribly coached, and the

majority of the team put minimal effort into the many of games, and lack any ability to play

winning defense. If this team played hard and looked like they had a game plan for offense and

played defense, the losses and poor record could be understood.

The apparent nepotism that is being displayed is a slap in the face to all of us who care about

UCLA Basketball. When you play your son more minutes than any other player, allow him to to

get away with poor or little effort on both ends of the court, and then discipline others for the

same problem, players will not be happy. By doing so, Coach Alford has ruined the team. I have

not even gotten into the players who wanted to play a similar position as the coach's son, but

have not been recruited, and then have gone on to star at other universities in the PAC12 !

Please make a change in the coaching position for the good of UCLA Basketball.

Sincerely,

Thomas Martinelli, MD



From: Trevor Fuller

To: Guerrero, Dan




Dear Mr. Guerrero,

I'm emailing you today to request the dismissal of Steve Alford, the head coach of UCLA's men's basketball team. I've been a fan of UCLA sports since I was in diapers: both of my parents attended UCLA in the late 70's and early 80's and have been season ticket holders in both football and basketball for as long as I can remember. They still are. I myself graduated from UCLA in 2012, along with my twin brother. I've been witness to some fairly depressing basketball over the course of my fanhood: Lavin; the last five years of Howland, when I was a student; and now these three misbegotten years with Alford. If you don't mind me saying, I find it honestly stunning I still care enough about the program to send you this email. In some ways, I wish I didn't care, because then I wouldn't feel so horrified and depressed and angry and ashamed at the prospect of you allowing Alford to coach another year here, at UCLA.

And I do feel all those things. It's difficult to remain civil as I sit here and type all of this to you. Since Steve Alford set foot on UCLA, he has been engaged in the grossest instance of nepotism I've ever been witness to in my (albeit short) twenty-seven years of life. In his first year, which I know some in the Athletics Department consider a year of "success" for the men's basketball team, his son, Bryce Alford, was allowed to play 855 minutes, nearly equal the amount of minutes of a junior on that team, Norman Powell, who now plays in the NBA, and a very talented freshman, Zach Lavine, who was that same year a lottery pick and is now a starting guard in the NBA for the Minnesota Timberwolves. In other words, Steve Alford's son, Bryce Alford, was gifted minutes by his father that should have been allotted to one or both of these far superior players, and because of this, the ceiling for that 2013-2014 team

was drastically lowered. Not only did Norman Powell and Zach Lavine specifically suffer from Steve's nepotism that year, but Kyle Anderson as well, our best player and only true point guard on the team that year. Steve frequently played Bryce and Kyle at the same time and, to justify his son's presence out on the court, moved Kyle to Power Forward and put his son on the ball as Point Guard. To put it simply: he took the ball out of our best player's hands and put it in his son's, an athletically limited freshman who didn't play defense and, of all the players who saw minutes that year, had the worst field goal percentage, 38.4%. Steve insisted on many occasions that year that his son was a great shooter when in fact he was the worst shooter on the team according to basic statistics. To reiterate, Steve's favoring his son in 2013-2014 severely handicapped the team. Reaching the Sweet Sixteen should have been the least of that team's goals, so to see it lifted up by some as cause for celebration is/was truly sad and infuriating.

In 2014-2015, things worsened, and not just in terms of wins and losses. Bryce was inserted into the starting lineup as Point Guard, which honestly made sense seeing as how that year we had no one else who could play the position. Of course that was because Steve had decided not to seriously recruit any Point Guards the previous year under the mistaken belief that his son, Bryce, was good enough to handle the position. That year, in 2014-2015, Bryce, while still being hailed as a great shooter, continued to have one of the worst field goal percentages on the team, 39.6%. In addition, he continued to not play defense. We lost 14 games, five more than we did the previous year, and if not for the late season heroics of Norman Powell



and Kevon Looney, probably would have missed the NCAA Tourney. Thankfully (or not, actually, since some in the Athletic Department now consider that season somewhat of a success due to our miraculous NCAA Tournament bid and run to the Sweet Sixteen, where along the way we beat a mediocre and offensively challenged SMU team and a 14-seed we had smashed earlier in the year by twenty points), we didn't. Regardless, the season was beyond frustrating (and disappointing) and portended even worse things to come.

Which brings us to this season, to now. I won't go into details. If you want even more statistical evidence for how grossly Bryce has been favored by his father, Steve, you can go here: https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.jllzmmnqa.

While it's true we have a nice recruiting class coming in this year, it would be foolish to think the basketball programs would be solved by a couple of freshman. Steve will continue to favor Bryce at the expense of the team and the school. Because Bryce does not play defense, Steve has no way of holding anyone accountable on that side of the ball. This accounts for the atrocious defense the team has been playing this year (and played last year, for that matter). Steve did try to "teach" the team about the necessity of playing defense this season by sitting Prince Ali as an example, but seeing as how Bryce was still out on the court receiving starter's

minutes and letting opposing players blow by him, I'm sure this lesson had little effect on the other players. Prince was not, and has never been, the problem. In other words, next year's team, despite the injection of talent, will continue to play undisciplined basketball, because of Steve's nepotism, and will continue to have its potential retarded, because of Steve's nepotism. Even if we win nine more games next year, progress will not have been made, and we will likely find ourselves in this exact same position the year after next, when Lonzo Ball and T.J. Leaf (the aforementioned injection of talent) depart for the NBA.

Because of the abhorrent nepotism Steve Alford has displayed during the course of his tenure as UCLA's men's basketball coach, I plead with you to dismiss him. I don't care about wins and losses at this point. My voice probably counts for very little to you: I have never donated money (I can't; I'm a grad student and make only $8,000/year), nor have I been able to attend

games these last few years (I live in Wichita, KS, where I am a part of the English department at Wichita State University); nevertheless, if you honestly love UCLA--which, under the application of the transitive property, means you in part also love me, which I take to mean you care about what I have to say and how I feel--you will dismiss Steve Alford from his post.

Sincerely,Trevor Fuller Class of 2012



From: GARY GLECKMAN

To: Guerrero, Dan



As an alum of UCLA (class of 1972), I supported and indeed followed UCLA basketball since the

early 60's (prior to the first championship). I brought my son to games (from San Diego

County) from the time he could walk. Now, I am embarrassed to even be associated with a

program where the players play with no passion, no interest in teamwork, and worst of all,

quit. A coach who was gifted with five future NBA players in his first year and two future NBA

players in his second, has a career in which his team has been out of the top 25 for 80% of the

weeks he has been head coach. Indeed, his highest ranking has been 18! This year the

trajectory continued with a 10th place finish in the Pac 12, losing to SC three times for the

first time since World War II (and was not even competitive in any of the games).

Please restore our faith in UCLA basketball and remove Mr. Alford as head coach. Failure to

do so will certainly end the programs in the eyes of most of its most loyal supporters.

Sincerely,

Gary Gleckman, '72

garygleck@



From: Clynn Giguere

To: Guerrero, Dan


Subject: It is time for Steve Alford to go


Dear Mr. Guerrero,

We have been UCLA basketball fans since the 60's and are currently season ticket holders with Derrell and Donna

Brown. We are emailing you because we think retaining Steve Alford for another year is a big mistake. This

season's team played with haphazard offensive sets, inconsistent defensive strategy, and a lackadaisical attitude. At

the end of the season, Coach Alford said the team's terrible win-loss record was on him. How right he was! We

need to bring the glory days back to UCLA basketball by terminating Steve Alford and hiring an outstanding coach

to take his place.

Sincerely,

Connie & David Giguere

UCLA alumni

Basketball season ticket holders

Members of the Wooden Athletic Fund



From: Fisher & Associates, Inc.

To: Block, Gene


Subject: Nearly Half Century Season Ticket Holder


Chancellor Block

Mr. GuerreroMr. Rebholz

Dear Sirs:

I’m afraid I have to add my voice to this chorus of having Steve Alford

terminated as basketball coach. By way of background, I was a season

basketball ticket holder for 48 years. I didn’t renew my tickets this past year

because my son was not going to be able to go to the games with me. I had

every intention of restarting my season tickets this coming year. You should note that I was also on the advisory committee for the renovation of Pauley

Pavilion.

Having been a season ticket holder all those years, I went through many bad

years (e.g. Hazzard, Farmer, some Lavin and some Howland) and was a

faithful ticket holder because I love UCLA basketball. Never bitched or

moaned during the bad times. When Coach Alford was hired I was not one of

those who condemned the hiring. I didn’t think it was the greatest choice,

thought we could do better, but hey, let’s give him a chance. I’ve seen three years of his coaching now and I just don’t think he is up to the job, at least by

UCLA standards.

There are four main reasons he needs to go.

l. Defense. I think it is pretty obvious that he can’t coach defense (he is no

Howland). From his first year, it has been bad. We had so much talent (e.g.

three first round NBA draftees)

that it didn’t matter to have a good record. Last year, with less talent, the

defensive deficiencies were much more apparent. This year they were

abominable.

2. Recruiting. While he has a top 5 class coming in next year, it doesn’t make

up for the fact that he has a disjointed team in terms of the parts fitting. We

haven’t had a true point

guard in his three years, we’ve been using shooting guards and even wings to



play point guard. The last two years we haven’t had a true small forward in

the classic sense. And

depth has been an issue as well.

3. Nepotism. It doesn’t take a rocket scientist to see that Bryce is not a point

guard, he’s a shooting guard. Second, he isn’t a starting level (at least not on UCLA) player. Maybe a

good bench or role player. The amount of minutes vs. his talent level is

ridiculous. He is probably averaging 35 minutes a game. Not even some of

the best players to play at

UCLA got that much time per game. Finally, he may be the worst defensive

player I have ever seen (and I played and coached). Not because of skills but

because he doesn’t

even put out the effort. Coach Alford calls him the leader of the team – yet

by skill level and effort, he is a poor example for the others.

4. Motivation – This year, it is quite apparent that Coach Alford has lost the

team. The lack of effort in all but a few games was highly noticeable. The

team wasn’t putting out.

That’s on the coach. Either he doesn’t properly prepare them, doesn’t

inspire them or doesn’t demand accountability for the slackers. Basically, the

players mailed in several

games and he allowed them to do it.

There are many more reasons I could give (e.g. in game coaching, lack of the

“PR” aspects of the job) but I won’t bother. The “bottom line” is this. We

have to stop the bleeding before

the program hemorrhages to the point you can’t save the patient so-to-speak.

Sure there is a top 5 class coming in but why waste it with because of items 1,

3 and 4 above. Don’t wait until Rome burns before starting to put out the fire.

I realize that the $10 million buyout is a big chuck of change but you need to

“bite the bullet” in that respect. The loss of revenue from ticket sales and

concessions, parking, etc. (let alone prestige and public image) make it a good investment to pay it.

I trust you will consider this action very carefully and make a wise long-term

and correct decision. He really needs to go.

Sincerely,



Robert J. Fisher



From: Robert A. Weissman

To: Guerrero Dan; Block Gene; Rebholz Joshua

Subject: A Call to Action!


Importance: High

Gentlemen:

I’m adding my voice to the unprecedented (in my over 50 years of supporting UCLA basketball of which I’ve been a season

ticket holder for approximately 35 years) effort to have Steve Alford terminated as basketball coach.

I’m also a UCLA grad and have been active over the years in various support activities starting with the UCLA Sports Auction in

the 1980s. I’m a Wooden Athletic Fund top 500 donor and I haven’t yet renewed my tickets. Attending UCLA Basketball

games is a chore. I work long hours, typically until 8:00 p.m. and to make it to games (from Westlake Village) which are

scheduled at 6:00 p.m. or even 7:00 p.m. I have to leave very early and fight the traffic. This year, I intentionally missed more

games in one season than I have missed in at least the last 10 years combined! The product we’ve put on the floor is not

befitting the UCLA name, tradition or school.

Having been a student and then a season ticket holder for these many years, I have lived through bad seasons and the “dog

days” of UCLA Basketball yet I’ve remained an ardent supporter and ticket holder (I have 4 basketball seats) because I love

UCLA and UCLA basketball. During all of those years with the exceptions being the last year of Steve Lavin and the last year

of Ben Howland, when the teams quit on the coach, I’ve still been there. When Steve Alford was hired, I wasn’t impressed and felt we could have done better but I kept an open mind and gave him a chance. After three years of watching, it’s

painfully clear that he neither belongs at UCLA and that no amount of time will make him successful here.

My close friend Robert Fisher, who also wrote to you today, who by the way, along with me, is such a die-hard Bruin fan that

we have attended countless summer league games together just to see our incoming recruits play and watch for

improvement in our returning team members. We are as serious Bruin fans as it gets. Robert highlighted four main reasons

why Steve Alford should be terminated. I agree.

l. Defense. Steve Alford is the worst defensive coach I can ever remember at UCLA. From his first year, it has been bad. We

had so much talent (e.g. three first round NBA draftees) that defense wasn’t crucial to our having a winning season. Last

year, with less talent, the defensive deficiencies were much more exposed and regardless of the sweet 16 appearance, our

defense was horrendous. This year it was unwatchable and virtually every commentator has pointed this out repeatedly.

What’s worse is that when interviewed, Steve Alford emphasized on multiple occasions how important defense is yet he doesn’t teach it or at least teach a system which works with the recruits he’s brought in.

2. Recruiting and player evaluation. While we may have a top 5 class coming in next year, it doesn’t make up for the fact that

we have a disjointed team in terms in which the parts just don’t fit together. He hasn’t recruited a true point guard or small

forward in his three years, have been using shooting guards and even wings to play point guard. The last two years we

haven’t had a true small forward in the classic sense. We’ve lost at least 4 recruits to USC who could have helped us and

who were UCLA’s to lose. (McLaughlin, Metu, Boatright, Stewart) and now USC not only beats us an unbelievable 3 times in

one season, but blows us out. Even Arizona, at its best didn’t do that to us. This alone is cause for termination. We also

have no quality depth due to bringing in at least 5 players who are not UCLA level while passing on many local much better

and more athletic prospects who would have loved to be at UCLA.

3. Nepotism. As my friend Robert said, it doesn’t take a rocket scientist to see that Bryce is not a point guard, he’s a shooting

guard. Second, he isn’t a starting level (at least not on UCLA) player. Maybe a bench or role player. The amount of minutes

vs. his talent level is ridiculous and it’s been that way since his FR year. He is averaging around 35 minutes a game. Not

even some of the best players to play at UCLA got that much time per game (at least since the Wooden years). Finally, he

may be the single worst defensive player ever to have played at UCLA. Much of the time he simply doesn’t try. Likely, due to

trying to conserve his energy to play those 35 minutes a game. Lack of talent is understandable but lack of effort is

unacceptable on any team in any sport. Yet there are no consequences. More importantly, his lack of effort on defense sets

a horrible example for the rest of the team and recruits.

4. Motivation – At the end of the season, it became patently obvious that Steve Alford has lost this team. Their lack of

passion and effort was unmistakable. This is coaching at its worst. Either Steve Alford and his assistants have failed to



properly prepare the team, failed to inspire the, failed to demand accountability or just allowed them to be slackers.

Whatever the reason, the result is unacceptable. There have been no consequences therefor the behavior was allowed to

be implicitly reinforced and impliedly validated.

The “bottom line” is this. Stop the bleeding before the program becomes terminal. A top 5 class is not something to waste.

If you fail to take action this is destined to only get worse.

Please understand that I write to you sincerely, with no agenda except for wanting the very best for UCLA and that is clearly

not Steve Alford. We deserve better.

Very Truly Yours,

Robert A. Weissman (class of 1972)

Weissman & Weissman

2660 Townsgate Road

Suite 350

Westlake Village, CA 91361

(805) 371-0500 ext.1

(805) 371-0511 (fax)

[email protected]

www.ww4law.com



From: Robert A. Weissman

To: Guerrero Dan; Block Gene; Rebholz Joshua

Subject: A Call to Action!


Importance: High

Gentlemen:

I’m adding my voice to the unprecedented (in my over 50 years of supporting UCLA basketball of which I’ve been a season

ticket holder for approximately 35 years) effort to have Steve Alford terminated as basketball coach.

I’m also a UCLA grad and have been active over the years in various support activities starting with the UCLA Sports Auction in

the 1980s. I’m a Wooden Athletic Fund top 500 donor and I haven’t yet renewed my tickets. Attending UCLA Basketball

games is a chore. I work long hours, typically until 8:00 p.m. and to make it to games (from Westlake Village) which are

scheduled at 6:00 p.m. or even 7:00 p.m. I have to leave very early and fight the traffic. This year, I intentionally missed more

games in one season than I have missed in at least the last 10 years combined! The product we’ve put on the floor is not

befitting the UCLA name, tradition or school.

Having been a student and then a season ticket holder for these many years, I have lived through bad seasons and the “dog

days” of UCLA Basketball yet I’ve remained an ardent supporter and ticket holder (I have 4 basketball seats) because I love

UCLA and UCLA basketball. During all of those years with the exceptions being the last year of Steve Lavin and the last year

of Ben Howland, when the teams quit on the coach, I’ve still been there. When Steve Alford was hired, I wasn’t impressed and felt we could have done better but I kept an open mind and gave him a chance. After three years of watching, it’s

painfully clear that he neither belongs at UCLA and that no amount of time will make him successful here.

My close friend Robert Fisher, who also wrote to you today, who by the way, along with me, is such a die-hard Bruin fan that

we have attended countless summer league games together just to see our incoming recruits play and watch for

improvement in our returning team members. We are as serious Bruin fans as it gets. Robert highlighted four main reasons

why Steve Alford should be terminated. I agree.

l. Defense. Steve Alford is the worst defensive coach I can ever remember at UCLA. From his first year, it has been bad. We

had so much talent (e.g. three first round NBA draftees) that defense wasn’t crucial to our having a winning season. Last

year, with less talent, the defensive deficiencies were much more exposed and regardless of the sweet 16 appearance, our

defense was horrendous. This year it was unwatchable and virtually every commentator has pointed this out repeatedly.

What’s worse is that when interviewed, Steve Alford emphasized on multiple occasions how important defense is yet he doesn’t teach it or at least teach a system which works with the recruits he’s brought in.

2. Recruiting and player evaluation. While we may have a top 5 class coming in next year, it doesn’t make up for the fact that

we have a disjointed team in terms in which the parts just don’t fit together. He hasn’t recruited a true point guard or small

forward in his three years, have been using shooting guards and even wings to play point guard. The last two years we

haven’t had a true small forward in the classic sense. We’ve lost at least 4 recruits to USC who could have helped us and

who were UCLA’s to lose. (McLaughlin, Metu, Boatright, Stewart) and now USC not only beats us an unbelievable 3 times in

one season, but blows us out. Even Arizona, at its best didn’t do that to us. This alone is cause for termination. We also

have no quality depth due to bringing in at least 5 players who are not UCLA level while passing on many local much better

and more athletic prospects who would have loved to be at UCLA.

3. Nepotism. As my friend Robert said, it doesn’t take a rocket scientist to see that Bryce is not a point guard, he’s a shooting

guard. Second, he isn’t a starting level (at least not on UCLA) player. Maybe a bench or role player. The amount of minutes

vs. his talent level is ridiculous and it’s been that way since his FR year. He is averaging around 35 minutes a game. Not

even some of the best players to play at UCLA got that much time per game (at least since the Wooden years). Finally, he

may be the single worst defensive player ever to have played at UCLA. Much of the time he simply doesn’t try. Likely, due to

trying to conserve his energy to play those 35 minutes a game. Lack of talent is understandable but lack of effort is

unacceptable on any team in any sport. Yet there are no consequences. More importantly, his lack of effort on defense sets

a horrible example for the rest of the team and recruits.

4. Motivation – At the end of the season, it became patently obvious that Steve Alford has lost this team. Their lack of

passion and effort was unmistakable. This is coaching at its worst. Either Steve Alford and his assistants have failed to



properly prepare the team, failed to inspire the, failed to demand accountability or just allowed them to be slackers.

Whatever the reason, the result is unacceptable. There have been no consequences therefor the behavior was allowed to

be implicitly reinforced and impliedly validated.

The “bottom line” is this. Stop the bleeding before the program becomes terminal. A top 5 class is not something to waste.

If you fail to take action this is destined to only get worse.

Please understand that I write to you sincerely, with no agenda except for wanting the very best for UCLA and that is clearly

not Steve Alford. We deserve better.

Very Truly Yours,

Robert A. Weissman (class of 1972)

Weissman & Weissman

2660 Townsgate Road

Suite 350

Westlake Village, CA 91361

(805) 371-0500 ext.1

(805) 371-0511 (fax)

[email protected]

www.ww4law.com



From: Jeff Severa

To: Guerrero, Dan

Cc: Rebholz, Joshua


Mr. Guerrero,My wife and I are UCLA alums. I have taught in the public schools for 31 years and my wife has worked

as a RN at the Ronald Reagan Medical Center on the Liver Transplant floor for 35 years. Despite our moderate incomes, we have given generously over $50,000 to the Wooden Athletic Fund over the past 9 years. We love to do so as we love to support our beloved alma mater.

Our giving ceased in 2015 due to our displeasure with the tenure of Coach Steve Alford. We attended his first Basketball Banquet in 2014. At the Banquet, he made Jordan Adams remove earrings in front of the entire audience, belittled Nick Kamemi's rose tattoo, and joked about not knowing which of the Wear brothers had an appendectomy. He also made fun of the most "bowlegged" player ever in his view, Norman Powell. My wife and I were frankly shocked at this attitude. We didn't think it appropriate to embarrass our student-athletes in front of alums. This was in stark contrast with the manner Coach Mora speaks about his seniors during the preseason football banquet. Coach Mora clearly loves his players....we don't get the same feeling with Coach Alford.

We were also very disappointed with the promotion of his son's minutes to the detriment of Zack Lavine.This undoubtedly figured in Zack's unhappiness at UCLA. Not to mention playing Bryce at point guard in place of Kyle Anderson. This season, it is difficult to see Prince Ali benched for not playing defense when Bryce's defense is abysmal. This all indicate a coach out of place at an elite university such as UCLA.

The rank-and-file fans are infuriated that Coach Alford may be brought back. The banner flying over Westwood is just the first sign of this discontent. It is going to get worse. Empty seats at Pauley, a severe downturn in WAF giving. These folks may not be "whales" in terms of giving, but collectively they are going to make a big dent in the program.

Please do the right thing. Find a coach who is truly an ideal fit for UCLA. We deserve the best....not leftovers.

Jeff and Elaine Severa (classes of 1984 and 1981)



From: Randy Tewell

To: Guerrero, Dan

Subject: Regarding Coach Steve Alford


Dear Mr. Guerrero,

I am writing to voice my extreme displeasure with the direction of the men's basketball program. Coach Alford is simply not suited to coach the Bruins.

I request that you immediately address this by dismissing him and hiring a coach that has

character and integrity, leadership skills, passion, vision, and is a true master of the game.

Coach Alford is none of the above, and he is taking the program deeper into insignificance

each day he is at UCLA.

I am not a UCLA graduate, but my son is (2015). From the moment he began at UCLA, the

entire family has poured their hearts, minds, and pocketbooks (tuition, athletics support, and

merchandise) into supporting the school.

We have been football season ticket holders since his freshman year, and have thoroughly

enjoyed supporting the team, traveling to places like San Antonio and Santa Clara to cheer

them on. My son played snare drum in the UCLA Marching Band and we spent many a day

and night following the band. We are WAF donors ($1,700 /yr.)

dan guerrero's emails on steve alford - part 2

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