gene block's emails on steve alford - part 4

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  • 7/26/2019 Gene Block's Emails on Steve Alford - Part 4

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    From: Kim Luk

    To: Block, Gene

    Subject: UCLA BB

    Date: Monday, March 07, 2016 10:26:56 AM

    We are season ticket holders for past 20 plus years and have 4 season tickets in Section 216. We have decided not

    to renew our 4 seats if Steve Alford is retained.Go Bruins!

    Kim Luk

    Sent from my iPad

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Guerrero, Dan

    To: aaron1050@

    Cc: Block, Gene; Rebholz, Joshua

    Subject: RE: The Petition to Restore UCLA Hoops

    Date: Monday, March 07, 2016 5:10:20 PM

    Hi Aaron,

    Thanks for the email and copy of the online petition regarding UCLA mens basketball.

    Its clear from what youve written that you, and those who participated in the petition, are

    passionate about UCLA Athletics and care deeply about our past, present and future. Without this

    passion and support, we wouldnt be able to sustain the athletic and academic excellence you and

    others have come to expect from us; and make no mistake, we welcome these expectations. Its this

    kind of passion that allows UCLA to compete for championships across all of our sports on a yearly

    basis. The bars been set high around here. And believe me, our coaches and student-athletes know

    thisits why they came here in the first place.

    In regard to the petition, I do have a few thoughts Id like to share with you

    Quite frankly, this has been a disappointing season, especially in conference play, for all involved.

    There are no two ways around that. Nobody wants to win more than I do and I know Coach Alford

    is the same way, as are the young men in that locker room. Remember, this coaching staff and many

    of these young men know what its like to win a Pac-12 Tournament Championship. They know what

    its like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two

    games at Pauley over the last two seasons, and we hoped to build upon all of these successes. And

    now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic

    capacity crowds at Pauley Pavilion not to mention a big win at #20 Gonzaga in a very hostile

    environment make the frustration all the more palpable.

    Progress, unfortunately, is not always a straight line.

    Like I do with all our coaches, after every season, win or lose, Ill sit down with Coach Alford to

    review the year that was. Together, well consider what we must do to improve. And make no

    mistake, we must improve. We must get better. We all know that we need to be moving forward as

    a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will

    have both talent and experience on the floor we are moving forward.

    What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isnt just a job.

    Its my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinsons footsteps.

    And because I love this place, I share your frustration and respect your concerns. I know how much

    everyone on that petition loves this place too.

    Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA.

    Thanks again for sharing your thoughts and for supporting UCLA Athletics.

    mailto:/o=ExchangeLabs/ou=Exchange%20Administrative%20Group%20(FYDIBOHF23SPDLT)/cn=Recipients/cn=1fe9258411da4e90a32bf0846acfc4ad-Guerrero,%20Dmailto:[email protected]:[email protected]:[email protected]:[email protected]:/o=ExchangeLabs/ou=Exchange%20Administrative%20Group%20(FYDIBOHF23SPDLT)/cn=Recipients/cn=1fe9258411da4e90a32bf0846acfc4ad-Guerrero,%20D
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    Go Bruins!

    Dan

    From:Aaron1050

    Date:March 3, 2016 at 5:16:50 PM PSTTo:Cc:, Subject:The Petition to Restore UCLA HoopsDear Mr. Guerrero:

    My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former

    UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I

    am writing to you representing a petition asking that you dismiss Steve Alford as

    head coach of the UCLA Men's Basketball team at the conclusion of this season. The

    petition is located at:

    RestoreUCLAHoopsNow.com

    For your convenience, I have also attached a PDF file of the petition letter and the

    first 1,246 responses, in case that is an easier way for you to review.

    You will note that the petition has now been signed by 1,264 Bruins (and counting)

    from a wide swath of current and former season-ticket holders, active and former

    members of the Wooden Fund, alumni, current students, former student-athletes,

    and fans.

    The signatures were all collected over the last several days, when my partners in this

    project and I were moved to create the letter, petition, and website. Most of the

    signers have not only taken the time to sign the petition, but have also added their

    own comments on the state of the program, as well as their background as Bruins

    and particularly as fans of the men's basketball team.

    We hope you will take the time to not only read the petition, but the comments as

    well, as they are sincere reflections of, and offer direct insight into, the strong feelings

    of the UCLA fan-base toward the men's basketball program and its current state.

    If you wish to discuss this with me further, you may reach me via this e-mail addressor on my cell phone at

    Thank you for your time and consideration.

    Best Regards,

    Aaron Michiel

    mailto:[email protected]:[email protected]:[email protected]://restoreuclabasketball.wordpress.com/https://restoreuclabasketball.wordpress.com/mailto:[email protected]:[email protected]:[email protected]
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    From: Guerrero, Dan

    To: Block, Gene

    Subject: RE: The Petition to Restore UCLA Hoops

    Date: Monday, March 07, 2016 5:24:42 PM

    Thanks Gene.

    Im afraid it may fall on deaf ears, but hopefully not.

    I am sincere in what I say and perhaps that will resonate.

    From:Block, GeneSent:Monday, March 07, 2016 5:13 PMTo:Guerrero, DanSubject:Re: The Petition to Restore UCLA Hoops

    Dan -- excellent letter.

    Thanks

    Gene

    Sent from my iPhone

    On Mar 7, 2016, at 5:10 PM, Guerrero, Dan wrote:

    Hi Aaron,

    Thanks for the email and copy of the online petition regarding UCLA mens basketball.

    Its clear from what youve written that you, and those who participated in the petition,

    are passionate about UCLA Athletics and care deeply about our past, present and

    future. Without this passion and support, we wouldnt be able to sustain the athleticand academic excellence you and others have come to expect from us; and make no

    mistake, we welcome these expectations. Its this kind of passion that allows UCLA to

    compete for championships across all of our sports on a yearly basis. The bars been

    set high around here. And believe me, our coaches and student-athletes know thisits

    why they came here in the first place.

    In regard to the petition, I do have a few thoughts Id like to share with you

    Quite frankly, this has been a disappointing season, especially in conference play, for all

    involved. There are no two ways around that. Nobody wants to win more than I do and I know Coach Alford is the same way, as are the young men in that locker room.

    Remember, this coaching staff and many of these young men know what its like to

    win a Pac-12 Tournament Championship. They know what its like to advance to the

    Sweet 16 (some of them twice). We entered the year having only lost two games at

    Pauley over the last two seasons, and we hoped to build upon all of these successes.

    And now, looking back at our season, victories over #1 Kentucky and #7 Arizona in

    front of fantastic capacity crowds at Pauley Pavilion not to mention a big win at #20

    Gonzaga in a very hostile environment make the frustration all the more palpable.

    mailto:/o=ExchangeLabs/ou=Exchange%20Administrative%20Group%20(FYDIBOHF23SPDLT)/cn=Recipients/cn=1fe9258411da4e90a32bf0846acfc4ad-Guerrero,%20Dmailto:[email protected]:[email protected]:[email protected]:[email protected]:/o=ExchangeLabs/ou=Exchange%20Administrative%20Group%20(FYDIBOHF23SPDLT)/cn=Recipients/cn=1fe9258411da4e90a32bf0846acfc4ad-Guerrero,%20D
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    Progress, unfortunately, is not always a straight line.

    Like I do with all our coaches, after every season, win or lose, Ill sit down with Coach

    Alford to review the year that was. Together, well consider what we must do to

    improve. And make no mistake, we must improve. We must get better. We all know

    that we need to be moving forward as a program. And with an impressive recruitingclass coming to Westwood next year, Coach Alford will have both talent and

    experience on the floor we are moving forward.

    What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This

    isnt just a job. Its my life. As a little kid down in Wilmington, I dreamed of following in

    Jackie Robinsons footsteps. And because I love this place, I share your frustration and

    respect your concerns. I know how much everyone on that petition loves this place

    too.

    Rest assured, at the end of the day, I have, and always will, act in the best interests ofUCLA.

    Thanks again for sharing your thoughts and for supporting UCLA Athletics.

    Go Bruins!

    Dan

    From:Aaron1050

    Date:March 3, 2016 at 5:16:50 PM PSTTo:Cc:, Subject:The Petition to Restore UCLA HoopsDear Mr. Guerrero:

    My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a

    former UCLA basketball season-ticket holder and member of the Wooden

    Athletic Fund. I am writing to you representing a petition asking that you

    dismiss Steve Alford as head coach of the UCLA Men's Basketball team

    at the conclusion of this season. The petition is located at:

    RestoreUCLAHoopsNow.com

    For your convenience, I have also attached a PDF file of the petition letter

    and the first 1,246 responses, in case that is an easier way for you to

    review.

    You will note that the petition has now been signed by 1,264 Bruins (and

    counting) from a wide swath of current and former season-ticket holders,

    mailto:[email protected]:[email protected]:[email protected]://restoreuclabasketball.wordpress.com/https://restoreuclabasketball.wordpress.com/mailto:[email protected]:[email protected]:[email protected]
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    active and former members of the Wooden Fund, alumni, current

    students, former student-athletes, and fans.

    The signatures were all collected over the last several days, when my

    partners in this project and I were moved to create the letter, petition, and

    website. Most of the signers have not only taken the time to sign the

    petition, but have also added their own comments on the state of theprogram, as well as their background as Bruins and particularly as fans of

    the men's basketball team.

    We hope you will take the time to not only read the petition, but the

    comments as well, as they are sincere reflections of, and offer direct

    insight into, the strong feelings of the UCLA fan-base toward the men's

    basketball program and its current state.

    If you wish to discuss this with me further, you may reach me via this e-

    mail address or on my cell phone at

    Thank you for your time and consideration.

    Best Regards,

    Aaron Michiel

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    From: Jaime Goldfarb

    To: Rebholz, Joshua

    Cc: Guerrero, Dan; Block, Gene

    Subject: Re: Now is the Time for a Change for our Basketball Program

    Date: Wednesday, March 09, 2016 8:09:43 PM

    Please tell me, that as stewards of this program, you would not contemplate letting this travesty continue.

    Jaime Goldfarb

    Jaime Goldfarb, Ph.D.

    CEO

    Goldfarb Educational Consulting

    > On Mar 6, 2016, at 1:15 PM, Jaime Goldfarb wrote:

    >

    > Josh

    >

    > While I appreciate the response the reality is that if the direction continues as is you no longer have my support.In my opinion the current performance, and the direction of the program cannot be viewed as anywhere close to

    acceptable. And I find it unfathomable that the leaders of our institution could possibly hold that position.

    >

    > It pains me to say this but if a change isn't made I can no longer support the program. Although I'm sure it makes

    little difference in your view, but this means no more contributions, no season tickets (yes, this was in my future),

    no purchase of UCLA merchandise and no longer subscribing to the PAC 12 Network. I can't get over that I seem

    to care more about our basketball program than those in charge if it.

    >

    > Jaime Goldfarb

    >

    > Jaime Goldfarb, Ph.D.

    > CEO

    > Goldfarb Educational Consulting>

    >

    >> On Mar 6, 2016, at 7:15 AM, Rebholz, Joshua wrote:

    >>

    >> Jamie,

    >>

    >> Thank you. We appreciate and respect your feedback and thank you for your support.

    >>

    >> JR

    >>

    >>> On Mar 3, 2016, at 2:34 PM, Jaime Goldfarb wrote:

    >>>

    >>> Dear Mr. Rebholz,

    >>>

    >>> I'm reaching out to you to communicate my serious concerns about the current status, and potential future of

    our basketball program. As an entrenched Bruin (I received each of my BA, MA and Ph.D from UCLA) my

    passion for the program the program runs deep. Until recently I had never missed viewing a game, either in person

    or electronically, and basically lived and died with our wins and losses. I also was a regular contributor to the

    Wooden fund; but the recent direction of the program under coach Alford has destroyed that passion and I'm at the

    point of not watching any games (nor contributing to the fund) as I find them too painful to watch. It isn't only the

    quality of play, but the lack of focus, effort and skills fundamentals that makes watching intolerable. And if we

    were in years 1 or 2 of the current coaching staff I perhaps might be more lenient in my appraisal, but I see no

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
  • 7/26/2019 Gene Block's Emails on Steve Alford - Part 4

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    positives in the foundation that has been laid, and the trajectory of the program has been precipitously downward.

    >>>

    >>> I believe we are at a critical juncture, and the time is now to make a change and begin moving the program to

    where it has historically resided. I implore you to make the change now as I believe a continuation of this trajectory

    will only make the path to recovery more difficult.

    >>>

    >>> Regards, Jaime Goldfarb, Ph.D. (Class of 1989)

    >>>

    >>> Jaime Goldfarb, Ph.D.

    >>> CEO

    >>> Goldfarb Educational Consulting

    >>>

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    From: Warner Anderson

    To: Block, Gene

    Subject: Fire Adrian Klemm (UCLA Football), Steve Alford, and Dna Guerrero for gross incompetence.

    Date: Wednesday, March 09, 2016 8:22:12 PM

    These people do not know their jobs, can't teach or develop anyone, no job skills, and can't

    train anyone to do their jobs.

    Warner Anderson class of 1976Sent from Mail on Android

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Kranhold, Kathryn

    To: Block, Gene

    Subject: FYI on Alford

    Date: Monday, March 14, 2016 11:12:20 AM

    Gene,

    First, Ricardo told me the interview went great today. Congrats.

    Second, and on another note, there was a plane flying over Morgan Center pulling a banner that reads: UCLA

    Deserves Better! Fire Alford!

    It may be gone now.

    I hope you're meetings are going well.

    Kathryn

    Sent from my iPad

    mailto:/o=ExchangeLabs/ou=Exchange%20Administrative%20Group%20(FYDIBOHF23SPDLT)/cn=Recipients/cn=97b09c7f28d64d33a9b74bc163dd8981-Kranhold,%20Kmailto:[email protected]:[email protected]:/o=ExchangeLabs/ou=Exchange%20Administrative%20Group%20(FYDIBOHF23SPDLT)/cn=Recipients/cn=97b09c7f28d64d33a9b74bc163dd8981-Kranhold,%20K
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    From: Terry & Karen

    To: Block, Gene

    Date: Tuesday, March 15, 2016 1:37:10 PM

    CAN ALFORD'S SORRY ASS. !!! Terry Kathan UCLA Class of "70

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Tony Mallord

    To: Block, Gene

    Subject: UCLA should be a TOP NOTCH Basketball School

    Date: Tuesday, March 15, 2016 7:57:43 PM

    UCLA will never be a top notch basketball school withincompetent leadership.

    I am appaled that no action has taken place to remove theincompetency that is Steve Alford.

    Why are you allowing this to happen?

    It is incomprehensible that you allow this to happen when youcould stop the insanity that is obvious to most UCLA fans.

    Do this and get UCLA back on top! Stop this travesty now!

    Please!!

    WAF donor, Tony Mallord

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Jeffrey Hoover

    To: Block, Gene

    Subject: Change needed now!

    Date: Tuesday, March 15, 2016 10:54:48 PM

    Dear Mr. Block,

    I am a lifelong UCLA fan living in Cincinnati, Ohio. It has been very difficult over the last several years to maintain

    my level of interest in UCLA programs due to the pitiful performance by many of the teams. Looking at statistics,

    since Dan Guerrero has taken over, the nonrevenue programs generally do well but that is ongoing at all times. The

    two major revenue sports, football and men's basketball have done very poorly. Most years since Dan Guerrero has

    been in place these two programs finish unranked.

    Now, you might not think it's that big of a deal but the image of UCLA rides on the coattails of the men's basketball

    program. What Dan Guerrero is allowing to happen with current coach Steve Alford is a joke. This is destroying the

    program.

    It is my request that you evaluate Mr. Guerrero and force him to retire early so that a new AD can be in place to hire

    a new coach for men's basketball. This is necessary! Please understand with improved sports programs more money

    comes to the school and notoriety! Which then would increase the number of applicants to enroll at UCLA.

    Yes, UCLA has an unbelievable academic institute. But the athletics at UCLA are equally impressive. Do not allow

    our programs to fall off. You must fire Dan Guerrero and Steve Alford.

    On top of all of the things that have happened, please know that having Steve Alford hired and the issue that took

    place in Iowa where he supported a rapist, along with asking professors to change grades for players, these are

    actions that should warrant dismissal.

    Please do the right thing and give UCLA fans hope.

    Sincerely,

    Jeffrey Hoover - UCLA Fan

    Sent from my iPhone

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Kim Luk

    To: Guerrero, Dan; Block, Gene; Rebholz, Joshua

    Subject: Please have a meeting with players

    Date: Friday, March 18, 2016 9:43:46 AM

    Please have a meeting with players to find out their feelings toward Alford.

    Kim Luk1976

    Sent from my iPad

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Raber, Steve

    To: Guerrero, Dan

    Cc: Block, Gene

    Subject: Coach Alford

    Date: Friday, March 18, 2016 10:12:03 AM

    Dear Mr. Guerrero,

    As I sit watching the NCAA basketball tournament, it brings home just how hopeless our situation is

    with Coach Alford. Leaders lead. You have an opportunity to show true leadership and change the

    direction of our basketball program. There is no case to be made that the program will be better off

    with another year of Alford. In fact, another year will only dig the hole deeper. Imagine what the

    environment will be next season do we really want to endure that?

    Please make a decisive move and make it now. You might be amazed at the support you will garner.

    Sincerely,

    Stave Raber

    Class of 1982

    Varsity Club

    Bruin18 Founder

    STEPHEN D. RABER | WILLIAMS & CONNOLLY LLP725 TWELFTH STREET N.W. | WASHINGTON, D.C. 20005T 202.434.5538 | F 202.434.5029 | [email protected]

    This message and any attachments are intended only for the addressee and may contain information that is

    privileged and confidential. If you have received this message in error, please do not read, use, copy, distribute, or

    disclose the contents of the message and any attachments. Instead, please delete the message and any

    attachments and notify the sender immediately. Thank you.

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Dan LaFrance

    To: Guerrero, Dan; Rebholz, Joshua; Block, Gene

    Subject: Re: Steve Alford

    Date: Friday, March 18, 2016 11:08:14 AM

    Gentlemen - I am writing to follow up my email regarding the increasingly untenable situation involving Steve

    Alford. As UCLA students, alumni and fans sit at home watching the NCAA tournament, many cannot help but bedismayed at the seeming willingness of the UCLA athletic department and administration to allow Alford to

    continue to coach despite the embarrassment and negative press he has brought the program almost from day 1.

    No one expected the utter lack of fundamentals and intensity that Alford's teams have shown. No one expected him

    to show obvious favoritism to his son, who stands to leave UCLA as the player with the most minutes played in

    program history. No one expected to have our 4th losing season in 14 years. No one expected us to get blown out

    by USC 3 times this year. No one expected the fan base to abandon the program in droves, leaving so many empty

    seats that pivotal conference games looked like pre-season exhibitions.

    Please don't waste another day. Move Coach Alford along. The UCLA community deserves better.

    Regards,

    Dan LaFrance

    Class of 1993

    Sent from my iPad

    > On Mar 17, 2016, at 2:46 PM, Daniel LaFrance wrote:

    >

    > Gentlemen - I am following up my email to you the other day to ask you again to remove Steve Alford as

    basketball coach. He was a mistake hire from day 1 and has shown no respect for UCLA and its tradition as the

    storied program that coach Wooden built. Now we are hearing that one of our top players, Prince Ali, is

    transferring. Players leaving, fans abandoning the program, and a coach sits atop the program laughing all the way

    to the bank. Sirs - I implore you to make a change now and demonstrate to the fanbase that mediocrity, nepotism

    and poor effort will not be the new normal in the UCLA program. The time has come to make the decision andmove Steve Alford along.

    >

    > Respectfully,

    >

    > Dan LaFrance

    > Class of 1993

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Matthew

    To: Guerrero, Dan

    Cc: Block, Gene; Rebholz, Joshua

    Subject: Coach Alford must go

    Date: Friday, March 18, 2016 11:10:17 AM

    Dear Mr. Guerrero,

    The Pac 12's poor performance in the tournament thus far shows just how badly UCLA

    basketball has fallen. Providence was able to beat USC in one try, whereas UCLA was blown

    out by the Trojans three times this season.

    I can't believe I'm writing this, but the UCLA men's basketball lost to USC three times, and the

    last of the three was the worst. When UCLA should have been fired up to fire out against

    their crosstown rivals, they instead rolled over, showing no leadership or grit.

    That is on the head coach, and no one else.

    Coach Alford's tenure has steadily trended downwards, culminating in this fiasco of a season.

    He must be let go immediately so that a robust search for his replacement can be

    undertaken without delay.

    Putting off the inevitable will only cause worse consequences for the program and for the

    image of the athletic department. Please do the right thing and terminate Coach Alford's

    employment.

    Sincerely,

    Matt Henderson

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Michael Vasquez

    To: Block, Gene

    Subject: Restore UCLA hoops PLEASE let Alford go

    Date: Friday, March 18, 2016 11:38:51 AM

    Dear Mr. Guerrero:

    I am sure at this point you are not reading any emails. However, I have decidedto take a few minutes of my time and send you one.

    I am a lifelong UCLA basketball fan and I am writing to you to express mydisappointment with the current status of the UCLA Basketball program. Thedirection of the program under Coach Steve Alford is going in the wrongdirection and its absolutely embarrassing.

    After the last few games its been pretty evident that the players quit, it is a signthat Steve Alford is no longer the correct person to be in charge of UCLABasketball and that a move to make a change must be made immediately. As a

    result of the nepotism that has plagued our program, we now have two transfersin Ali and Bolden.

    Until such a move is made, I have made the harsh decision to refuse to watch orsupport UCLA Basketball in any way. I cant believe that the day would comewhere I had zero passion for the basketball program. Since I was a young boy Iwatched every UCLA basketball game, look forward to go to Pauley and watchgames, I knew the teams schedule and start times by heart. Since Coach SteveAlford has become the leader of this program, Ive found myself to be sodetached that there were days I didnt even know the team was playing or evenon TV. I can no longer bare to watch the lackluster, unmotivated, and selfishstyle of basketball that Coach Alford has implemented at UCLA. It is outrighthumiliating!

    I love UCLA and always will. Unfortunately my passion of UCLA basketball hasdissipated and vanished. Please do all you can do to fire Steve Alford so wecan, once again, feel pride in our rich basketball program and history.

    Sincerely,Mike Vasquez

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Michael Zank

    To: Guerrero, Dan; Block, Gene; Rebholz, Joshua

    Cc: Emily Zank

    Subject: Only solution is to Fire Alford immediately.

    Date: Friday, March 18, 2016 11:50:02 AM

    Mr. Guerrero -

    The only solution is to Fire Alford immediately. Anything else is a half-measure, such askeeping Alford but kicking his son (and his agent's son) off the staff. I was disappointed tohear leaks and rumors that anyone in the Athletic Department thought this was an approachworthy of consideration.

    Jonah Bolden will be the next player to go, I am told. Even with a great recruiting classcoming in next year, there won't be enough talented guys to fill out the roster. The playershave given you their vote of no confidence with their play down the stretch, now they arevoting with their transfer papers.

    Fire him now, and have three to four weeks to identify and vet candidates while the tourney isongoing. There are people around you that can help, please let them. There is enough time,and enough money.

    For the sake of your reputation, and legacy, please get this done ASAP.

    -Michael Zank

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: R. Brink

    To: Block, Gene

    Subject: Please Read This Article About Our Basketball Coach

    Date: Friday, March 18, 2016 11:53:33 AM

    Posted on Bruin Report Online recently:

    During the team film session immediately after the Cal game late in the season,CSA began ripping on Ali both offensively and defensively for bad shots, lack ofeffort, and lack of help D possession after possession. My source said it was bad.This lead to a emotional confrontation between CSA and Ali later in the film

    session during an all-to-often defensive series for Bryce where CSA did not say aword.

    Prince Ali flat out called Bryce and CSA out in front of the entire team for what isgoing on and had to be removed from the film session by an assistant coach. At thenext practice a supposed shoving match between Ali and Bryce occurred where Aliwas then removed from practice (these details were a bit gray so I do not knowexactly what happened). Bryce was allowed to stay. From that point on Ali wasbenched and was actually encouraged by CSA sometime after the Oregon game tostart looking elsewhere.

    Source also told me Bryce is so rarely criticized in film study vs. everyone else itmakes numerous players angry.

    Take it FWIW... this source is extremely close to a player on the team.

    This information should be investigated by the powers that be at UCLA, and if true

    should be grounds for the immediate dismissal of Alford.

    Regards,Roy Donald BrinkEngineering class of 68Executive MBA class of 92

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Jon Cohen

    To: Block, Gene

    Cc: Guerrero, Dan

    Subject: Another Coach Alford email

    Date: Friday, March 18, 2016 12:06:42 PM

    Dan,

    Based on the negative feedback you received from the community after Coach Alford's hiring,how are you continuing to ignore the continued criticisms?

    Fans have had it - the blatant nepotism, poor coaching, lack of energy, poor relationship withfans, it's a toxic situation. Mind you there are planes flying over campus as we speak andpetitions with 1,000+ signatures asking for a change.

    Pleas stop hiding behind your desk, get out in front of things and take a position.

    I'm sorry that fans did not negotiate a $10M buyout - that is all on you and some form ofincompetency.

    Go Bruins. Enjoy the tournament.

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: michael j. mccaffrey

    To: Guerrero, Dan

    Cc: Rebholz, Joshua; Block, Gene

    Subject: Steve Alford needs to be fired. NOW

    Date: Friday, March 18, 2016 12:08:24 PM

    Mr. Guerrero,

    In my five decades as a UCLA fan, and a proud graduate, I have never been as angry

    or appalled at the Athletic Department as I am now.

    Steve Alford has proven to be a failure and poor fit to lead UCLA Basketball. I am not

    going to recite all the various reasons here, as I know you have received many

    passionate emails out lining Mr. Alford's failures.

    Success may not be linear, to quote you, but the utter failure of UCLA Basketball to

    live up to its reputation, tradition and integrity is obvious to any knowledgeable

    follower of UCLA Basketball.

    Please be clearly aware, that I (and my family of 3 generations of UCLA graduates)will not watch or attend another UCLA Basketball game as long as Mr. Alford is

    coach. Nor will we contribute to the WAF or purchase and UCLA gear or products. If

    Mr. Alford is not removed as coach, I will cancel my season Football tickets when

    they are due for payment July 1st.

    This is your legacy Dan. You are in danger of being remembered as the man who

    alienated the UCLA fan base and destroyed UCLA Basketball.

    Mick McBryde - Class of '81

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Mike

    To: Block, Gene

    Subject: Bryce Drew

    Date: Friday, March 18, 2016 12:13:06 PM

    It's time to restore UCLA Basketball by getting rid of Alford and bringing in an up and coming Bryce Drew who can

    actually coach.

    Mike Mendoza

    Sent from my iPhone

    > On Mar 16, 2016, at 10:58 PM, Mike wrote:

    >

    > Dear Chancellor Block,

    > The reports that are coming out to the extent of how Steve Alford handled the team is flat out unacceptable and

    this man should be removed from his position at once. It is obvious that there has been no one there to protect the

    players and the schools best interests and prevent this man from his own agenda which has directly pushed this

    great program to an all time low. The answer is not to give him new assistants but to remove him at once. We will

    see transfers from this team due to his poor leadership and lack of accountability and fairness. This wonderfulinstitution and storied program doesn't need a new splashy hire but a solid up and coming coach that can actually

    coach the game rather that just being a name but a fraud underneath like Alford. Please act now so we can get

    things back moving in the right direction. All the recruits will stay on, they all chose the school and not the coach.

    >

    > Best regards,

    > Mike Mendoza

    >

    > Sent from my iPhone

    >

    >> On Mar 14, 2016, at 1:50 PM, Mike wrote:

    >>

    >> Hello Chancellor Block,

    >> It is in my opinion overall the Athletic Department has done an excellent job through tough times to get thingsdone within the Administration and have the sports programs in a great position, all except basketball. I do feel that

    Steve Alford doesn't understand the importance and honor it is to be the Head Basketball Coach at UCLA. He has

    used this platform to showcase his son and with doing this there is no accountability and stability in the program.

    Steve Alford doesn't understand the importance that UCLA basketball is to many people beyond, donors, students

    and alumni. Please this is the time to act and restore our great tradition by removing Steve Alford and replacing

    him with someone that will understand the value of the position and remove the nepotism factor plaguing this

    storied program.

    >>

    >> Sincerely

    >> Mike Mendoza

    >>

    >> Sent from my iPhone

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Michael Mccaffrey

    To: Guerrero, Dan

    Cc: Block, Gene; Rebholz, Joshua

    Subject: Fire Steve Alford. Now!

    Date: Friday, March 18, 2016 12:13:51 PM

    Mr. Guerrero,

    In my fifty years as a UCLA fan, and a proud Alum, I have never been as angry or

    appalled at the Athletic Department as I am now.

    Steve Alford is a failure as a coach and poor fit to lead UCLA Basketball. I know you

    have received many passionate emails out lining Mr. Alfords failures.

    Success may not be linear, to quote you, but the utter failure of UCLA Basketball to

    live up to its reputation, tradition and integrity is obvious to any knowledgeable

    follower of UCLA Basketball.

    This is your legacy Dan. You are in danger of being remembered as the man whoalienated the UCLA fan base and destroyed UCLA Basketball.

    Please be clearly aware, that I (and my family of 3 generations of UCLA graduates)

    will not watch or attend another UCLA Basketball game as long as Mr. Alford is

    coach. Nor will we contribute to the WAF or purchase and UCLA gear or products. If

    Mr. Alford is not removed as coach, I will cancel my season Football tickets when

    they are due for payment July 1st.

    Mike McCaffrey - Class of '54

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Jaime Goldfarb

    To: Guerrero, Dan; Rebholz, Joshua

    Cc: Block, Gene

    Subject: UCLA Finished 10th in a Conference That...

    Date: Friday, March 18, 2016 1:16:08 PM

    ...has managed to win a single game in the tournament. Do we need any further evidence as to the pathetic state of

    our basketball program under Coach Alford?

    Regards. Jaime Goldfarb

    Jaime Goldfarb, Ph.D.

    CEO

    Goldfarb Educational Consulting

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Tony Rodriguez

    To: Guerrero, Dan; Rebholz, Joshua; Block, Gene

    Subject: When is Alford officially going to be fired

    Date: Friday, March 18, 2016 1:19:30 PM

    Dear Sirs,

    Here is my daily email. Please end the nepotism and overall bad coaching. Steve Alford is destroying the UCLAbrand. I'm tired of seeing players play for other teams that wanted to be Bruins and Alford passed on. Please end

    this immediately.

    These will not stop nor the protest we have planned throughout the year.

    Sent from my iPhone

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Christian Mejia

    To: Block, Gene

    Subject: What are we waiting for???

    Date: Friday, March 18, 2016 1:41:58 PM

    Fire Alford!!!!

    Sent from my iPhone

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    From: spartanman21insj .

    To: Guerrero, Dan

    Cc: Block, Gene; Rebholz, Joshua

    Subject: Steve Alford should be let go of his duties at UCLA

    Date: Friday, March 18, 2016 1:53:23 PM

    Dear Mr. Guerrero, Mr. Block, and Mr. Rebholz,

    I am extremely concerned with what is going on with the UCLA Mens Basketball program. Reports that Alford will possibly

    be retained is crushing and very hurtful to the UCLA fan base. The effects of keeping Alford now will damage the program

    for years to come. All of the signs are there that Steve Alford does not have what it takes to lead UCLA basketball and help

    it reach it's potential. We need a solid coach who can focus on teaching defense and fundamentals, and holding players

    accountable on and off the court. It pains me deeply to see this program underachieve so badly since Alford has been here,

    and the display of nepotism with Steve and Bryce is embarrassing to the University. Please make a change before the

    program is damaged even further. Now is the time to act as the signs are there that a change at the head coaching position is

    absolutely needed now. UCLA fans want badly to have a respectable product on the floor to root for, and that is not

    happening with Steve Alford.

    Regards,

    Scott Lueke

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Floyd R

    To: Block, Gene

    Cc: Guerrero, Dan

    Subject: Re: A reasonable request

    Date: Friday, March 18, 2016 2:04:40 PM

    UCLA is a public university, please do what the mass majority wants done and fire Alford

    now. Dan, you should go as well, but at least save yourself for now and do what is right -listen to the public. You're embarrassing us all.

    On Wed, Mar 9, 2016 at 11:40 PM, Floyd Russ wrote:

    FIRE ALFORD!

    He's ruined the program due to the favoritism he gives his son. This is embarrassing to all

    Ucla alumni and basketball fans in the entire world.

    Please step up and do what is necessary!

    Do it this week so we can get a great new coach and have a huge season next year with great

    recruits.

    Sent on the go. Please excuse any iPhone typos.

    --

    Floyd Russwww.floydruss.com/

    This e-mail and any files transmitted with it are intended solely for the use of the individual or entity to whom they are addressed. If thereader of this e-mail is not the intended recipient or the employee or agent responsible for delivering the message to the intendedrecipient, you are hereby notified that any use dissemination, forwarding, printing or copying of this e-mail is strictly prohibited.

    mailto:[email protected]:[email protected]:[email protected]://www.floydruss.com/http://www.floydruss.com/http://www.floydruss.com/mailto:[email protected]:[email protected]:[email protected]
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    From: Trevor Fuller

    To: Guerrero, Dan

    Cc: Block, Gene

    Subject: Fwd: RE: Option One: Dismiss Steve Alford ASAP

    Date: Friday, March 18, 2016 3:16:04 PM

    ---------- Forwarded message ----------

    From: "Rebholz, Joshua" Date: Mar 18, 2016 4:40 PMSubject: RE: Option One: Dismiss Steve Alford ASAPTo: "Trevor Fuller" Cc:

    Trevor,

    Thank you for your feedback. I mentioned this to another supporter who referenced this today; I can

    tell you unequivocally that Dan Guerrero has not floated any proposals for the readers of Bruin

    Report Online to review. We appreciate your feedback and thank you again for your support of

    UCLA Athletics.

    Go Bruins!

    JR

    From:Trevor Fuller [mailto:louiemarigold@ ]Sent:Friday, March 18, 2016 12:19 PMTo:Guerrero, DanCc:Rebholz, Joshua; Block, GeneSubject:Option One: Dismiss Steve Alford ASAP

    Dear Mr. Guerrero,

    I'm given two options from a respected donor, ostensibly the options given to him by theAthletc's Department: "Option one: I can choose to terminate Alford's contract asap. Theschool, and whales, can and will absolutely have the necessary money. But little research hasbeen done by the Athletics Department at this time to skillfully replace our present coach.That potentially is a crapshoot. We might get lucky and get a replacement at this late hour likeValparaiso Drew--a win / win / win. Or we might crash and burn with a replacement that isavailable - at this time - compounding a terrible error - with a different terrible error - anddestroy us for another 2 or 3 years. That coach would certainly want significant assurances toeven consider UCLA in it's present situation. So a crapshoot.

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    Option two: I can choose to negotiate a different buyout with the provision that Coach Alfordcan stay one more year (period) and coach Bryce in his senior year. That will have this effect.Coach Alford may buy into this. He is miserable with the present situation but not10,000,000$ miserable with the present situation. And it gives him an opportunity to put outhis own feelers about his landing spot after this year. It allows a professional--reallyprofessional--committee to ascertain and focus for our next coach--numbers 1 to 10--with a

    committee of the most cherished names of Ucla alumni--i.e. Thus Edney - Eddie O - BobMyers of Golden State accomplishment - / the best advisory group that money can buy / etc.,etc., and whatever thoughts the best and the brightest of those on this board (BRO) wouldoffer. Granted, still a crapshoot."

    My answer: If both are crapshoots, option two is a waste of time. Why keep a coach an extrayear longer to do further damage to the program when our odds of finding a satisfactoryreplacement do not increase? And if we learned anything from three years ago, when it was agiven Howland would be replaced and you had more than enough time to run an effective andmeasured coaching search, it's that the odds of finding a satisfactory replacement will withouta doubt remain the same regardless of which option we choose. It would be stupid and sillyand pusillanimous to choose option two then. If an AD chose option two, it would be an

    admission that said AD hadn't been doing his job throughout the year by preparing to dismissthe head of the program (Steve Alford) and cultivating a tentative list of qualifiedreplacements after effectively monitoring the slow implosion of the team on the court and theincreasing disfavor developing among the fan base. I imagine that said AD must have beenhoping that any anger over the team's performance this year would quickly evaporate duringthe off-season and with the approach of football. If so, that would have been a deeplycontemptuous and shameful position for said AD to have taken.

    With both Prince Ali and Jonah Bolden likely transferring if Steve Alford is not dismissed,option two becomes even more ridiculous, and essentially ensures next year's season will beanother disappointment to add to already almost eight years' worth of the same. If a person

    truly loved and cared about UCLA as he claimed, why in the name of all that is holy would hechoose option two? Disregarding issues of economics, the outcome at the end of both isexactly the same; the result of option two just happens to occur a year later than the result ofoption one. So we'd just be delaying the inevitable as like a frightened child if we choseoption two.

    Truthfully speaking, there are not two options, there is only one. Certain people are just afraidto acknowledge it at the moment.

    So with all that said, I plead with you once again: Please dismiss Steve Alford from his post ashead coach of UCLA men's basketball ASAP. Waiting another year would be an insult to thepeople comprising the organization you claim to represent.

    Sincerely,Trevor FullerUCLA Class of 2012

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    From: Josh Yang

    To: Guerrero, Dan; Block, Gene; Rebholz, Joshua

    Subject: Re: Call for change -- UCLA basketball program & Coach Steve Alford

    Date: Friday, March 18, 2016 3:34:48 PM

    Dear Mr. Guerrero, Mr. Rebholz, and Chancellor Block,

    I'm sure you're all very busy, but I wanted to follow up on my email from 8 days ago.

    In addition to my reflections and concerns from the below email, I recently read this Op Ed onthe state of UCLA basketball. I respect David Woods a great deal as a basketball analyst andwas deeply saddened to hear his birds-eye level perspective, and unfortunately I agree with it.

    I'm also seeing reports of fans investing financially in flying banners over campus (this, andthis), now covered by CBS Sportsand LA Timesamong others.

    I know this is a difficult decision and process to execute for you, but I hope you'll come to theright conclusion and action. We need a new coach in Westwood, and I'm looking forward to

    the revival of UCLA basketball.

    #gobruins!Josh YangUCLA Class of 2007, B.S. Electrical Engineering

    On Thu, Mar 10, 2016 at 8:08 PM, Josh Yang wrote:Dear Mr. Guerrero, Mr. Rebholz, and Chancellor Block,

    I hope this email finds you well. I'm writing you from a place of frustration and sadnessover the state of UCLA basketball, a feeling even more intense than what we fans felt inCoach Howland's tougher years and Coach Lavin's long tenure. I'm specifically requesting

    that we take immediate action in hiring a new basketball coach to replace Steve Alford.

    As an intro, I bleed Blue and Gold. When my father immigrated to the US from Taiwan inthe 70s, he got into a PhD program at UCLA but didn't have the time/money to finish thedegree while also raising my older brother, so he dropped out. Growing up, though, heinstilled in my two brothers and I a deep respect and awe of UCLA, and in particular UCLAbasketball. Years later - all three of us hold degrees from UCLA and UCLA MedicalSchool. We're a Bruin family. The opportunities that UCLA has afforded us will never beforgotten -- since graduating from the HSSEAS in 2007 w/ a B.S. in Electrical Engineering,I worked in management consulting then was fortunate to get my MBA at Harvard BusinessSchool, and now lead product management for the Twitter Moments product. I don't say all

    of this to boast -- but rather say this out of a deep awe & respect for the opportunities thatUCLA started for me. When people ask me if I'm a "Harvard man", I say "No way, I'm aUCLA guy through and through."

    UCLA basketball has been the most important sports team in my life since I was 9, rightafter the '95 Missouri game. My older brother explained to me who Ed O'Bannon was, andshowed me replays of Tyus Edney's shot. My favorite on the team was Toby Bailey, andthe first full UCLA basketball game I watched was the championship win over Arkansas &Corliss Williamson. Toby Bailey and Ed O's heroics, Cameron Dollar stepping up in Tyus'

    mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.scout.com/college/ucla/story/1652435-the-state-of-the-ucla-basketball-programhttp://www.scout.com/college/ucla/story/1652435-the-state-of-the-ucla-basketball-programhttps://twitter.com/DuranSports/status/710892719153893376https://twitter.com/HoosierParlance/status/709436103728762880http://www.cbssports.com/collegebasketball/eye-on-college-basketball/25516850/banner-says-ucla-deserves-better-calls-for-steve-alford-to-be-firedhttp://www.latimes.com/sports/ucla/la-sp-ucla-plane-fire-alford-banner-20160314-story.htmlhttp://www.latimes.com/sports/ucla/la-sp-ucla-plane-fire-alford-banner-20160314-story.htmlhttp://www.cbssports.com/collegebasketball/eye-on-college-basketball/25516850/banner-says-ucla-deserves-better-calls-for-steve-alford-to-be-firedhttps://twitter.com/HoosierParlance/status/709436103728762880https://twitter.com/DuranSports/status/710892719153893376http://www.scout.com/college/ucla/story/1652435-the-state-of-the-ucla-basketball-programhttp://www.scout.com/college/ucla/story/1652435-the-state-of-the-ucla-basketball-programmailto:[email protected]:[email protected]:[email protected]:[email protected]
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    absence ... I still get chills. When I matriculated at UCLA in 2003, it was a dark time forthe program (Howland's first year), but I was at every game and feel incredibly lucky tohave gone to school from 2003-2007, as we got a dose of real coaching, real passion,fundamental basketball, a commitment to defense, etc. I was a member of the Den, Idesigned and manufactured "Cameroon Crazies" t-shirts, and I saved up to fly to Atlantaand San Antonio for the Final Fours (I sadly had finals during Indianapolis). It's beenharder to stay strong as a UCLA fan since, but I've done so and flown to LA several times

    while living in Boston and San Francisco to attend games at Pauley.

    I won't dive too deep into the issues that I and many other fans have with Steve Alford.They're well documented in the media and in passionate posts like this. My overallconcern is that the results (W/L) are frustrating but the main concern is the "how" --

    our issue is with Coach Alford's leadership, apparent nepotism, lack of teaching, lowexpectations, etc. Coach Howland, for all of his struggles, used to say that at UCLA wedon't play for Final Fours -- we play for banners. I don't believe Alford's public stance /expectations to be that, or anywhere near it. And because the results aren't the mainconcern, I'm afraid that good seasons here and there will mask the underlying issues. Thisseemed to happen in the Lavin era, and for a few years in the Howland era, and I'm

    concerned that a great season next year (with the talent coming in, it's inevitable) willprolong a broad misunderstanding of Alford's underlying issues. In many ways, I felt thisin Alford's first season where he had an ultra talented team and went 28-9. The underlyingissues, though, have reared their head in the ensuing two years where the team hasconsistently underperformed despite a solid talent base.

    I bleed Blue and Gold, and I'm part of a whole generation of young professional, die-hardUCLA fans. We're working hard to build careers so that in the near future we can belifelong supporters of UCLA basketball and carry through the legacy of older generations ofWooden Athletic Fund donors. Many of them were lucky enough to be UCLA fans in theJohn Wooden days, and the vast majority of them relished in the 1995 champsionship (and

    certainly Howland's Final Fours) -- they carry sweet memories and a reverent awe of thelegacy of UCLA basketball even through to today, which keeps them committed and loyalas UCLA basketball supporters. I hope that you'll consider building those memories for mygeneration; building trust and a bridge between us and UCLA athletic leadership.

    So I know that you'll thoughtfully consider all of the pleas coming in about Steve Alford.Some are unprofessional, and I hope you'll ignore those. But some pleas are reasonable,rationale, and fair -- and I hope you'll digest them, empathize with the problem we'restating, and turn it to action. You have the chance to usher in a revival and resurgence ofUCLA basketball that's long-lasting and not geared toward individual season results. Youhave the chance to solidify and win over the entire generation after the 1995 championshipteam (anyone age 17 to 45), and show an adept understanding of the core issues underlying

    UCLA basketball and the ability to take swift action. You have the chance to preach thatour expectations are on banners, not conference titles. I hope you'll make the right decisionand start a process to find a replacement for Steve Alford.

    I have the deepest respect for UCLA and our legacy, and want to thank you for reading thisfar.

    #gobruins!Josh Yang

    https://restoreuclabasketball.wordpress.com/https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.4tdi7owxphttps://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.4tdi7owxphttps://restoreuclabasketball.wordpress.com/
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    UCLA Class of 2007, B.S. Electrical Engineering

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    From: Trevor Fuller

    To: Guerrero, Dan

    Cc: Rebholz, Joshua; Block, Gene

    Subject: Please Dismiss Steve Alford From His Post

    Date: Friday, March 18, 2016 9:51:10 PM

    Dear Mr. Guerrero,

    Keeping Steve Alford as head coach of UCLA men's basketball next year is a terrible decisionand will result in nothing meaningful for next year's team or beyond. He will have to bedismissed at some point. Why wait? The program gains nothing from it. Steve Alford's firstyear was a disappointment, his second year was a disappointment, this year was worse than adisappointment, it was an embarrassment. And yet the Athletic Department wants to continuedown this path. It defies logic.

    Prince Ali will most likely transfer; Jonah Bolden will most likely transfer. Even if they don't,even if they are somehow convinced to stay, the issues that made them want to transfer in thefirst place will remain. Keeping them will accomplish nothing, because Steve will continue tofavor his son over the team and the program. Why is this acceptable? Changing assistants willhave no effect on the rampant nepotism plaguing the program except to provide Steve Alfordanother person to ignore.

    You claim to care about UCLA, but your actions prove otherwise. A person who truly caredabout UCLA would not keep Steve Alford as head coach of UCLA men's basketball.

    So, please, dismiss Steve Alford from his post as head coach of UCLA men's basketball.

    Sincerely,Trevor FullerUCLA Class of 2012

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    From: Kenji Kumara

    To: Guerrero, Dan

    Subject: Most accurate perception of UCLA basketball to date - main issue is we hired the wrong man

    Date: Friday, March 18, 2016 11:05:40 PM

    UCLA Basketball: The Current Perception of a Once Great Program

    by Mike Regalado8h ago

    T h e UCL A B a sk e t b a l l t e am h a s h i t a l o w , a n d i t i s n o t j u s t b e c a u s e t h e y f i n i sh e d

    t h e y e a r 1 5 - 1 7 . W i t h t h e A t h l e t i c D e p a r t m e n t c h o o s i n g t o r e t a i n H e a d Co a c h

    S t e v e A lf o r d , f an s a n d a l u m n i h a v e b e c om e v e r y u n h a p p y l e a d i n g t o a n o v e r a l l

    a w k w a r d p er c ep t i o n o f t h e p r o g r a m .

    You know the narrative. It is all we have been writing about for the lastweek (well, the last year really). The UCLA Basketball team is in anabysmal state and things look like they are getting worse.

    Not so much from a team stand point, which one cannot argue is at a low,but from a fanatical standpoint as supporters of this once great programhave had enough of the stale output from this Steve Alford-led team.

    The UCLA Basketball team finished the season 15-17, 6-12, their worstsince Steve Lavins final season in 2003. It was topped with a 95-71 lossto USCin the first round of the Pac-12 Tournament, which happened tobe the third time the Bruins lost to the Trojans this season.

    Because of this, the UCLA Basketball program, as well as the UCLA AthleticDepartment has been taking a lot of heat. Even before the season wasover, fans were calling for the firing of Alford, but things weredefinitiely kicked up a notch after the loss to USC.

    A Different Bruin Revolution

    Though it seemed as if alumni and donors would have their way withforcing change to UCLA Basketball, the Athletic Department hadunofficially let it be known that Alford would remain with UCLA.

    That did not sit well with UCLA fans.

    Last Monday, a plane flew over the campus of UCLA pulling a banner thatstated, UCLA DESERVES BETTER FIRE ALFORD. Today, another planeflew over Westwood with a new banner, MARCH MADNESS IS NOT

    mailto:[email protected]:[email protected]://gojoebruin.com/author/michaelregalado/http://gojoebruin.com/2016/03/01/ucla-basketball-bruin-fans-want-action-against-steve-alford/https://gojoebruin.com/2016/03/10/bruin-report-online-states-big-money-ucla-donors-want-change/https://gojoebruin.com/2016/03/10/bruin-report-online-states-big-money-ucla-donors-want-change/https://gojoebruin.com/2016/03/11/ucla-basketball-steve-alford-to-be-retained/https://gojoebruin.com/2016/03/11/ucla-basketball-steve-alford-to-be-retained/https://gojoebruin.com/2016/03/10/bruin-report-online-states-big-money-ucla-donors-want-change/https://gojoebruin.com/2016/03/10/bruin-report-online-states-big-money-ucla-donors-want-change/http://gojoebruin.com/2016/03/01/ucla-basketball-bruin-fans-want-action-against-steve-alford/http://gojoebruin.com/author/michaelregalado/mailto:[email protected]:[email protected]
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    the favoritism towards Bryce Alford, which Woods admits that he hasavoided until now. This year [Bryce] played a greater percentage ofminutes for UCLA than any Pac-12 player is playing for any Pac-12 team.

    All of these problems are what Bruin fans, for the most part, havewitnessed develop in the last three years. This is why Bruin fans postpetitions. This is why alumni will stop supporting the program. This is why

    planes are being flown over Westwood with banners claiming that UCLAdeserves better.

    It is because this once storied program has fallen from grace, andnot solely because of the misdirections of the head coach, but the athleticdepartment as well, specifically the man in charge, Dan Guerrero.

    Despite fans and alumni threatening to stop supporting the program,Guerrero seems to lack the perception of what UCLA Basketball hasbecome. Unfortunately, this is not the first time. Guerrero has had troublefiring coaches at the appropriate time and terminating them a year too

    late, which has only weakened those programs.We saw this with Karl Dorrell, Rick Neuheisel, SteveLavinand BenHowland. All had awkward exits from UCLA.

    The unfortunate part is that because UCLA fans demand change, outsiderssee the Bruin fanbase as spoiled or unreasonable for having thesefeelings. That is not the case.

    Perceived As Unreasonable

    As Go Joe Bruin writer, Nathan Eberhardtso eloquently pointed out in

    his article, A r e UCLA F a n s U n r e a s o n a b l e ? :

    The logic behind this narrative that UCLA fans areunrealistically demanding is essentially an argument thatUCLA simply doesnt belong in that five-team list(NorthCarolina, Duke, Kentuckyand Kansas). If UCLAisnt actually the equal of the other four blue-bloodprograms, then Bruin fans are delusional for having thesame level of expectations.

    But how can UCLA not be on this list? The basketball program has the

    most national championships of any NCAA DIvision I school. The problemis, UCLA has only had one championship since John Woodenleft theschool 41 years ago. Their last championship was in 1995, 21 years ago.

    But the problem with that, as Eberhardt continues, is Yes the other fourblue-bloods have split nine titles among them in the last 20 years, butBruins fans argument is that UCLAs lack of comparable success is afunction of poor decision-making and squandered opportunities. Thats thewhole reason theyre upset in the first place.

    http://gojoebruin.com/2016/03/15/are-ucla-basketball-fans-unreasonable/http://gojoebruin.com/2016/03/15/are-ucla-basketball-fans-unreasonable/
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    THE UNFORTUANTE THING IS THAT

    WITH UCLA, IF THE ATHLETIC

    DEPARTMENT WAS TO MAKE

    CHANGES RIGHT NOW, IT WOULD

    STILL TAKE 2-4 YEARS FOR A NEW

    COACH TO PUT THE BRUINS BACK

    ON TRACK AS ONE OF THE

    NATIONS ELITE.

    It is not that UCLA fans are unreasonable, they are upset that the cultureof a once great basketball program has evaporated into thin air and it isall due to leadership (or lack thereof).

    And this is unfortunatefrom a national perspectiveas college basketball critics

    who really do not have anyproper insight to the fall ofthe basketball program arecalling out Bruin fans forbeing unreasonable, asdid JeffEisenbergand DougGottlieb.

    But then there are those critics that understand the plight of the unsettledBruin fan.

    National sports radio host Jim Romerecently had some choice wordsfor UCLA and Steve Alford, specifically in response to the banner thatwas flown over Westwood (listen to hour 3 at the 33 minute mark). It isa low point, but it might not even be the lowest point of this season.

    Giving Time Is Wasting Time

    Even with all this negative attention, it does not look like the appropriateactions will be taken to immediately right the wrongs within the UCLABasketball program. The belief is that a coach should be given four years

    to try and turn around the program and make it his own. But that justseems to be the UCLA way.

    In 2009, Kentucky fired Billy Gillespieafter two years because they sawtheir program was not going in the direction it needed to. In2015, SteveSarkisianwas fired from the USC Football program afterone and a half seasons due to an array of problems on and off the field.

    The point is, when there are clear deficiencies, those programs adjusted to improve for the future. Not at UCLA. There seems to be a need to provea point and elongate a bad decision.

    https://twitter.com/JeffEisenberg/status/709446095944830976https://twitter.com/JeffEisenberg/status/709446095944830976https://twitter.com/gottliebshow/status/707982953847066624https://twitter.com/gottliebshow/status/707982953847066624http://jimrome.com/2016/03/15/3152016-bracket-pizza-dude-kellogg/http://jimrome.com/2016/03/15/3152016-bracket-pizza-dude-kellogg/http://jimrome.com/2016/03/15/3152016-bracket-pizza-dude-kellogg/http://jimrome.com/2016/03/15/3152016-bracket-pizza-dude-kellogg/https://twitter.com/gottliebshow/status/707982953847066624https://twitter.com/gottliebshow/status/707982953847066624https://twitter.com/JeffEisenberg/status/709446095944830976https://twitter.com/JeffEisenberg/status/709446095944830976