From: Aron CramerTo: Guerrero, DanSubject: Regarding Steve Alford: Time for a ChangeDate: Saturday, March 05, 2016 8:16:49 AMAttachments: Dan Guererro letter March 5 2016.pdf

Dear Mr. Guerrero: I have attached a letter stating my belief that it is high time to make a change with the basketball program. From a fan who has been dedicated to Bruin basketball since 1968-69. Best regards, Aron Cramer Aron CramerPresident and CEO BSR88 Kearny Street, 12th floorSan Francisco, CA 94108 USAT: +1 415 984 3214My Tweets: https://twitter.com/aroncramerBSR Tweets https://twitter.com/bsrnewswww.bsr.org BSR Conference 2015 VideosSee video highlights from our annual event.

Mr. Dan Guerrero

Director of Athletics

UCLA

Dear Mr. Guerrero: I have been a dedicated UCLA basketball and football (especially basketball) fan

since I was six years old (I am now 53). My father and grandfather attended UCLA; my grandfather

helped move the campus to Westwood, and my grandparents were season ticket holds in the 60s and

70s. I attended John Wooden Basketball Camp. I began going to games on my own before I was in high

school, and while I have not lived in LA since 1980, I have traveled to games up and down the west

coast, and in the Northeast when I lived in Boston and New York, one time driving overnight to South

Bend to see a Notre Dame game.

I remain utterly devoted to the Bruins. I am writing because it is utterly clear that Steve Alford is not the

coach for UCLA, and should be dismissed after this season.

There is little doubt that each of the past three teams have underperformed. Let’s start with the

numbers. The team was extremely fortunate to get into the tournament last year. This year may end

with a losing record overall, and regardless, has an abysmal Pac-12 record, one that is frankly absurd

given the level of talent on the team. As you know, the team’s record against Power 5 conference teams

the past two years is well under .500. Further, the team’s record has gotten progressively worse during

Alford’s tenure.

What’s more, these teams clearly fail the “eye test.” After three years of watching all the team’s games

(I only miss games when I travel abroad for work), I have absolutely no idea what Alford’s coaching

philosophy is, or what any of his team’s personality has been. Frankly, without Kyle Anderson and

Norman Powell, each of the last two teams would have been significantly worse than they were, and as I

noted above, it seems obvious to me that they underperformed anyway. Attending the game in

Berkeley last week, it saddened me to no end to see how poor the Bruins’ effort was: Cal is probably a

better team anyway (and how disappointing is that!) but the Bruins were quite simply outhustled, and

that has been a consistent theme with Alford’s teams, especially the last two years. He has clearly failed

to get consistent, high level effort from his players during his time at UCLA.

This is compounded by the free rein the coach has given his son. I actually feel sorry for Bryce. He should

have gone somewhere else where he could have been coached properly, and not subjected to the

nepotism claims that his father has unwisely subjected him to. But I feel worse for all of us, because

having to watch Bryce featured over more complete and dedicated players has totally sucked the air out

of these teams, and has caused a total loss of trust in the coach.

Finally, it also seems clear that Coach Alford is a very poor cultural fit for UCLA. I have no idea what he is

like in private, but he is an awful ambassador for the university (to which my son has applied for 2016-

17). He is defensive and he has failed to convey any sense of excitement or appreciation for being the

steward of one of the most important and accomplished basketball programs at one of the finest public

universities in the world.

I know there are many reasons not to fire him now. But I have learned in business – I run a global

business organization with offices in the US, Europe and Asia – one tends to regret being too slow to

make necessary changes rather than being too quick.

The current staff has completely wrecked the passion many of us still have for the program. It has been

a very difficult seven years for my cherished team. At least Ben Howland had a record of

accomplishment that argued for patience. Nothing in Steve Alford’s career (including the incoming

recruiting class, which will stay with UCLA regardless) gives any indication whatsoever that he will all of a

sudden be the coach that UCLA deserves.

I am writing before the last game of the season, which will determine whether or not the Bruins have a

losing record. I truly hope that your decision does not rest on this one game against a team with a

mediocre record (one that, despite seriously inferior talent, is still better than the Bruins’ record).

Frankly speaking, one game over or under .500 is meaningless: the season has been a disaster.

You have a great opportunity to make a change that will restore Bruin basketball to a positive trajectory,

and give students and fans reason to believe that something good is again being built at Pauley.

Thank you for your consideration. Go Bruins.

Aron Cramer

From: Rozstu1@To: Guerrero, DanSubject: Personal and Confidental for the ADDate: Saturday, March 05, 2016 10:03:03 AM

Dan..I implore you to keep Coach Alford for at least two years so that the new recruiting class can develop effectively. Bruin fans are inherently impatient and the whole program suffers in many ways. I've been a Bruin basketball fan since the old Pauley opened, through good times and not-so-good times. Don't listen to the chronic complainers who call for your job and Alfords. I personally don't consider any of that ilk worthy fans..just troublemakers. Stuart TowerOjai (I'm 87 now and rarely get to Westwood anymore since I can only drive much shorter daylight distances...but I remain an incurable Bruin fan and never miss a televised game. Best wishes for a good future in all varsity sports!

From: CHARLES WILLSONTo: Guerrero, DanSubject: BB CoachDate: Saturday, March 05, 2016 4:51:48 PM

Mr. Guerrero,

I was a 20 year basketball only season ticket holder and donor until SA was hired. I haven't had tickets since then.

I know he has a $10mil buyout, but PLEASE it is time for a change. RP would be great.

Regards,Charles Willson CPA (310) 444-2000 FAX (818) 990-220115021 Ventura Blvd., Ste 890Sherman Oaks, CA 91403 cwillsonjr@ CIRCULAR 230 DISCLOSURE: To ensure compliance with IRS Circular 230, any U.S. federal tax advice provided in this communication is not intended or written to be used, and it cannot be used by the recipient or any other taxpayer (i) for the purpose for avoiding tax penalties that may be imposed on the recipient or any other taxpayer, or (ii) in promoting, marketing, or recommending to another party a partnership or other entity, investment plan, arrangement or other transaction addressed herein.

From: GAURAV SINGHVITo: Guerrero, DanSubject: Steve AlfordDate: Saturday, March 05, 2016 5:04:46 PM

Hello Mr. Guerrero I appreciate the great success you have had as athletic director at our Alma Mater. As a faculty member, proud alumni and a sports fan I have always taken great pride in our athletic program, and our record setting Men's Basketball program in particular. I am very trouble by the current state of this program. This will be only the fourth losing conference season in over 65 years. The last two coaches who achieved this dubious distinction were let go. The team has regressed in its ability since the beginning of the season. I am also concerned about the morale of the team. It appears as if the coach has given free reign to his son, and through a blind spot has made him the featured player. I believe the caliber of his play does not merit this position. In summary I strongly urge you to make a change, the head basketball coach should be let go.

-- Gaurav Singhvi MDHealth Sciences Clinical Assistant Professor-Step 2Department of Medicine/GastroenterologyDavid Geffen School of Medicine at UCLA

From: Josh BurnamTo: Alford, Steve; Guerrero, DanSubject: Please take the Alford and Son showDate: Saturday, March 05, 2016 6:37:32 PM

And just go.

You probably still don't remember telling me "whatever" when I congratulated you on a big win your first year. You were an arrogant ass. Turns out you're also a fraud.

Sent from Mobile Mail

From: MikeTo: Guerrero, DanSubject: You are awfulDate: Saturday, March 05, 2016 6:38:44 PM

POS absentee disgrace, resign you filthy bastard

Sent from my iPhone

From: Gilberto LimonTo: Guerrero, DanSubject: fire the three Alfords, all three of themDate: Saturday, March 05, 2016 6:53:28 PM

Come on, Danny, get it done.

From: Raber, SteveTo: Rebholz, JoshuaCc: Guerrero, DanSubject: HoopsDate: Saturday, March 05, 2016 6:53:47 PM

Dear Josh,

I hope you're doing well. I'm writing about the basketball program. I started watching games in 1966, including the late night replays called by Dick Enberg.

What is happening now is a disgrace to the program. We are at rock bottom. I understand that there may be perceived obstacles to changing course, including a terrific incoming recruiting class. One thing I have learned in my professional life, however, is the importance of cutting losses when things are headed in the wrong direction. When Coach Alford was hired, I received a call from a prominent alum from Iowa, telling me that we would regret the hire. I said I was willing to give him a chance. But Coach Alford has done nothing to convince me that he will suddenly turn into a good coach. To the contrary, he comes across as an arrogant, mediocre coach who will never be a good ambassador for the program.

The time for a change is now. I'm a Wooden Fund member, but not a big donor. Nevertheless, I plan to support only Derek and the golf team, and not to renew my Wooden Fund membership, as long as Alford is the coach. I just can't support this kind of mess. I would contribute toward a buy-out.

Most importantly, my love for UCLA basketball is slipping away. I'm falling toward indifference about the program. The thought of that makes me sad.

Best regards,

Steve Raber

Bruin18 FounderVarsity ClubClass of 1982

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From: Gilberto LimonTo: Chancellor Gene D. Block; Guerrero, DanSubject: Alford is ruining our programDate: Saturday, March 05, 2016 6:56:01 PM

Three years is enough. His sweet sixteens the last two years were done with Howland's players. With the exception of Parker, these were his players this year. He can't coach.

From: Gilberto LimonTo: Chancellor Gene D. Block; Guerrero, DanSubject: the Ball brothers from Chino HillsDate: Saturday, March 05, 2016 7:24:09 PM

Lonzo is legally committed to UCLA for next year, and his younger are verbally committed. However, if Aford is still here, the younger brothers may end up going to the dreaded trojans. Wake up and fire Alford.

From: Andrew MarroquinTo: Guerrero, DanSubject: FIRE ALFRAUDDate: Saturday, March 05, 2016 9:01:35 PM

Please!!!!!!!!!!

Sent from Mail on Android

From: Andrew MarroquinTo: Guerrero, DanSubject: Fire ALFORD PLEASEDate: Saturday, March 05, 2016 9:15:54 PM

Enough is enough Dan.

Sent from Mail on Android

From: Andrew MarroquinTo: Guerrero, DanSubject: Dropped my season tixDate: Saturday, March 05, 2016 9:17:01 PM

Until Alford is gone.

Sent from Mail on Android

From: Jay ChungTo: Guerrero, Dan; Rebholz, JoshuaSubject: Our brand is dying. What do you gain by keeping Alford another year?Date: Saturday, March 05, 2016 10:50:01 PM

We look so pathetic to the rest of the country.

The most historic stadium in college basketball can't sell out for games. We haven't been mentioned in the same breath as other blue bloods since 2008. Our brand is dead.

Who cares about the recruiting class if Coach Alford is just going to squander them for the sake of showcasing his son? He ran off Zach Lavine, he's going to run off Aaron Holiday and Prince Ali. He's ruining UCLA basketball and it's so painful to watch.

Please seriously consider the trade-off of keeping him an extra season. Don't tout all of UCLA's national championships, if in reality you're happy with backing into Sweet Sixteens and 10th place Pac12 finishes.

Best,Jay

From: Todd TurnerTo: Guerrero, DanSubject: HIGHLY CONFIDENTIALDate: Sunday, March 06, 2016 4:41:45 AM

Dan, It seems like there is a lot of unrest among the Crazies about the basketball program.  I can't help but read the ridiculous speculation.  Sorry that you have to endure their rants.  Just the same, if you end up in a bad spot with Coach Alford and need some help, know that we are here and can help you.  I say we because I work with Coach Dave Odom on my basketball coaching searches.  You will know Dave as the former ACC and National Coach of the Year at Wake Forest, director of the Maui Classic, and regular TV commentator.  He's the very best...knows the coaching fraternity like a book.  We are a great team. Hope this note can go in the round file and that you and your coach weather the storm.  It, too, will pass...a few season ending wins will certainly help.  Best of luck. todd     TODD TURNERPresident & Founder

 3185 Seven Lakes West  .  West End, NC  27376

 (c)                           910-722-4222 (o)         www.collegiatesportsassociates.com  

From: Marvin FigueroaTo: Guerrero, Dan; Rebholz, JoshuaSubject: Fire Steve AlfordDate: Sunday, March 06, 2016 9:28:01 AM

I have been a diehard supporter of UCLA Athletics for over 15 years. I have purchased event tickets for myself, including friends and family, to Football, Basketball, Baseball and Volleyball--at home and away. That is why I regret to inform you that I will no longer be attending any UCLA Athletic events until Steve Alford is removed as Head Coach of the basketball program I once loved.

It doesn't take an expert analyst to recognize that the university with more National Championships than any other university has spiraled downward since his arrival.

Being swept by our crosstown rival is embarrassing and unacceptable. Moving forward, I will not be supporting UCLA basketball, even through television, until a change is made.

Go Bruins!Marvin Figueroa '03

Sent from 01101001100100100111

From: Jaime GoldfarbTo: Rebholz, JoshuaCc: Guerrero, Dan; Block, GeneSubject: Re: Now is the Time for a Change for our Basketball ProgramDate: Sunday, March 06, 2016 1:16:05 PM

Josh

While I appreciate the response the reality is that if the direction continues as is you no longer have my support. In my opinion the current performance, and the direction of the program cannot be viewed as anywhere close to acceptable. And I find it unfathomable that the leaders of our institution could possibly hold that position.

It pains me to say this but if a change isn't made I can no longer support the program. Although I'm sure it makes little difference in your view, but this means no more contributions, no season tickets (yes, this was in my future), no purchase of UCLA merchandise and no longer subscribing to the PAC 12 Network. I can't get over that I seem to care more about our basketball program than those in charge if it.

Jaime Goldfarb

Jaime Goldfarb, Ph.D.CEOGoldfarb Educational Consulting

> On Mar 6, 2016, at 7:15 AM, Rebholz, Joshua <jrebholz@athletics.ucla.edu> wrote:>> Jamie,>> Thank you. We appreciate and respect your feedback and thank you for your support.>> JR>>> On Mar 3, 2016, at 2:34 PM, Jaime Goldfarb <jaimegoldfarb1@ > wrote:>>>> Dear Mr. Rebholz,>>>> I'm reaching out to you to communicate my serious concerns about the current status, and potential future of our basketball program. As an entrenched Bruin (I received each of my BA, MA and Ph.D from UCLA) my passion for the program the program runs deep. Until recently I had never missed viewing a game, either in person or electronically, and basically lived and died with our wins and losses. I also was a regular contributor to the Wooden fund; but the recent direction of the program under coach Alford has destroyed that passion and I'm at the point of not watching any games (nor contributing to the fund) as I find them too painful to watch. It isn't only the quality of play, but the lack of focus, effort and skills fundamentals that makes watching intolerable. And if we were in years 1 or 2 of the current coaching staff I perhaps might be more lenient in my appraisal, but I see no positives in the foundation that has been laid, and the trajectory of the program has been precipitously downward.>>>> I believe we are at a critical juncture, and the time is now to make a change and begin moving the program to where it has historically resided. I implore you to make the change now as I believe a continuation of this trajectory will only make the path to recovery more difficult.>>>> Regards, Jaime Goldfarb, Ph.D. (Class of 1989)>>>> Jaime Goldfarb, Ph.D.>> CEO>> Goldfarb Educational Consulting

>>

From: Gilberto LimonTo: Chancellor Gene D. Block; Guerrero, DanSubject: UCLA basketballDate: Sunday, March 06, 2016 1:52:15 PM

UCLA's worst conference finish in Wooden/Post-Wooden

From: Steve KeeferTo: Guerrero, DanCc: Rebholz, JoshuaSubject: UCLA BasketballDate: Sunday, March 06, 2016 4:24:46 PM

Josh and Dan,

I have met both of you, but I’m sure neither of you remembers. However, I am a longtime Bruin basketball and football season ticket holder and donate to the WAF at the Bruins Legend level, in addition to donating as a member of the Chancellor’s Associates, and other donations to the football and basketball program. I also attend away games in both sports annually.

I know it is a difficult decision to deal with coaching changes, and that decision is clearly yours to make. I just wanted to let you know that it has been a very difficult season and I, as well as many others, are struggling to make the decision to renew for next year. Basketball season tickets, especially, are a very expensive proposition. The product on the floor has not been worth the money, or the time it takes to attend the games when coming from Orange County.

I wish you the best.

Go Bruins,

Steve Keefer

From: lee houghTo: Guerrero, DanSubject: This is not UCLA basketballDate: Sunday, March 06, 2016 10:05:48 PM

Sent from my iPhone dear Mr. Guerrero, I have been a faithful UCLA Bruin fan for 43 years and I've never seen the team play like individuals and countless times out of position.another thing When A good playerk comes to UCLA and coach Alford doesn't know how to coach him or know how to get the best out of that individual player such as Zach Levine and Kavon looney. This team has a lot more talent than what being shown and that blame rest on the head coach not having them ready to play. Maybe Luke Walton would do it he seems like a really good teacher. Please, we deserve so much better

From: Keith JoeTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Mens BasketballDate: Sunday, March 06, 2016 10:11:53 PM

Dear Mr Guerrero As a tremendously proud UCLA Alumni, Class of 1996 I am to put it lightly very alarmed at the state of Mens Basketball. In particular, the ability of Coach Steve Alford to guide what in many opinions is one of the most historically proud programs in the NCAA. A program that as of the last 10 years has taken a continued nose dive in not only the rankings, but the opinions of those within the UCLA community and those on the outside. How is it that one of our greatest players, Bill Walton, has not only not pushed his own son to attend his alma mater but instead the U of Arizona. And most recently, gave a pre-game pep talk to our opponent prior to us playing. Additionally, another of the pillars of UCLA basketball Kareem Abdul Jabar mentioned that our team completely lacks any sense of fundamentals. He remarked how we demonstrate an inability to run a fast break. I had the great pleasure of attending UCLA when we last won a National Championship in Mens Basketball. To see what has become of that same program now is remarkably troubling. You have a head coach with exceedingly dubious morale character. And notwithstanding that issue which has been glossed over by the administration. There is clearly some issue of nepotism as well with the way he plays his own son Bryce to the detriment of the team. There is a clear lack of motivation of this team. The same team that was able to go out and beat the University of Kentucky and Gonzaga has since then been unable to beat numerous less talented teams and now is undoubtedly going to miss the tournament. This is on the coach without question. There is something seriously wrong with the program and bringing in talented players next season will not solve it. I am not a fan of letting go of coaches with guaranteed salaries but in this instance there is not doubt in my mind that he will not be able to guide this program to the standards of John Wooden. V/RLTC Keith Joe, USAF, MDClass of 1996

From: Cornelius FongTo: Guerrero, DanSubject: UCLA Men"s BasketballDate: Sunday, March 06, 2016 10:37:31 PM

Dear Mr. Guerrero:

I am sure you have received many emails from unhappy season ticket holders regarding the state of our men's basketball program. As a loyal donor for over 20 years (currently at Coaches Roundtable level), I have seen the program go through good and bad times. The current state of the program is an all-time low with the lack of coaching and leadership.

Friends who I share my season tickets have already indicated to me that they will not renew next season if Coach Alford is still leading the team. Although I have submitted my renewal request for the 2016-17 season, I am seriously considering cancelling the renewal.

Waiting another year will only push the program into a deeper hole that will be even more difficult to recover from. Your prompt and decisive action is needed to save our program.

Sincerely,

Cornelius Fong

From: Mike TeverbaughTo: Guerrero, DanSubject: BasketballDate: Sunday, March 06, 2016 11:15:45 PM

With so many of the best talents in college basketball opting for a very brief one-and-done career, a coach must possess extraordinary recruiting skills and a fluid basketball mind able to quickly blend the abilities of young athletes. It must be clear to you at this point that Steve Alford is lacking on both counts. As a UCLA alum (class of '79) I beg you to ditch Alford and immediately begin the search for his replacement. UCLA basketball is special. It should be the finest athletic program, not just at UCLA but in the nation.

Sent from my iPad

From: Dorie IwataTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Please fire Steve Alford now!Date: Sunday, March 06, 2016 11:48:39 PM

Dear Mr. Guerrero,This is my second email to you in 2 weeks. I can’t recall writing to the athletic department in my 45 years of being a Bruin but watching the fine tradition of UCLA Basketball destroyed this season has made this imperative. I refuse watching UCLA games on TV much less going to Pauley. The thought of either is tortuous. I experience palpable pain just reading about the teams mounting losses. This must stop! Steve Alford in his three agonizing years has made us the laughing stock of the NCAA. Only you can stop the pain, we..all UCLA fans feel. Please show Mr. Alford and his son the door asap.Respectfully,Dorie IwataClass of '71

From: bj.barlett@To: Guerrero, DanSubject: Petitions, petitions, petitions...Date: Sunday, March 06, 2016 11:59:02 PM

Hello Dan Guerrero, My name is Billy Bartlett, Bruin fan since Lew Alcindor days. I just wanted to let you know that I have never felt such roiling hatred towards you and the Alford's in all my days. I care about you and all of our coaches and support them win or lose. One terrible season does not a legacy make. These spoiled fans seem to forget that in our "glory days," the players stayed for four years. It would have been nice to retain Looney, Shabazz and Lavine; but one and done precluded that from happening. That effects all schools. We lose one senior (God bless him) and return a lot of players next year and with our excellent incoming class, we'll be in good shape. Winning solves many things (not everything). This is my opinion - it seems that BN has been taken over by pirates (or by a rival school...) "Who are those guys, and why are they shooting at us?" I'm on your side, the players, the coaches, the university and sanity. Ride out this dust-up, sir. I'm looking forward to at least a Pac-12 Championship in 2017 (didn't really expect one this year). For every whiner there are a dozen or more solid Bruin fans that don't get hot and bothered over a rough patch. Just sending this to hold your arms up. Former Spanish major at UCLA, Billy Bartlett, Ventura, CA. Go Bruins!!!

Sent from my iPhone

From: Taylor GanzTo: Guerrero, DanSubject: UCLA BasketballDate: Monday, March 07, 2016 5:31:08 AM

A sorry state of affairs . The attendance says it all .

What bothers me most , as a former season ticket holder for 46 years , is that they have become IRRELEVANT !!No one cares.

I grew up going to see Wooden's teams with my dad . My kids grew up going to see Harrick's , Lavin's and Howland's teams with me. Sadly , my grandchildren won't enjoy a winning tradition.

Taylor

J.Taylor Ganz

jt ganz@

From: mitommasi@To: Guerrero, DanSubject: Fire Alford now!Date: Monday, March 07, 2016 7:29:27 AM

Hello sir. Steve Alford must go! We a need a coach who is worthy of the UCLA pedigree. Alford has ruined the program. People aren't even going to games anymore because they're unwatchable! Do it now! Thank you. A lifelong UCLA fan,Michael Tommasi

Sent via the Samsung Galaxy Note® 3, an AT&T 4G LTE smartpho

From: Carney BriggsTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: UCLA BasketballDate: Monday, March 07, 2016 8:01:14 AM

Dear Mr. Guerrero,

I have been a UCLA basketball fan since 1969 and have attended many games. I will NOT attend any further games as long as Steve Alford roams the sidelines. He seems like a nice enough guy, but he's not a UCLA coach. The team has dramatically and progressively gotten worse as the year has gone on (I never thought players and play could get worse the longer the team was together, but it has). Some believe, because he has one of the top recruiting classes coming in, that things will turn around next year. All that's going to happen is that he will ruin those players too. He's awful.

I urge you to please remove Steve Alford as coach of the Bruins, effective immediately. A couple of replacement suggestions: Chris Mack from Xavier University or Jerod Haase, University of Alabama at Birmingham.

Please save the Bruins. This is a disgrace to the Blue and Gold.

Respectfully,Carney Briggs

-- The real art of conversation is not only to say the right thing at the right time, but also to leave unsaid the wrong thing at the tempting moment.

"My flesh and my heart may fail, but God is the strength of my heart and my portion forever. Psalms 73:26

From: Ross hemanTo: Guerrero, DanSubject: UCLA basketballDate: Monday, March 07, 2016 8:40:56 AM

In all the years since my graduation ('59), I've not been so disappointed with our men's basketball program. This year was the most embarrassing. Nepotism almost always results in failure, and that factor has not been overlooked. Please recognize the fact that hiring the current head coach has resulted in a horrible mess.

I'll not support the program as a result of the current state.

Ross Heman

From: Kim LukTo: Guerrero, DanSubject: UCLA BBDate: Monday, March 07, 2016 10:26:24 AM

We are season ticket holders for past 20 plus years and have 4 season tickets in Section 216. We have decided not to renew our 4 seats if Steve Alford is retained.Go Bruins!Kim Luk

Sent from my iPad

From: Greg CoatesTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: UCLA Men"s BBDate: Monday, March 07, 2016 11:23:37 AM

Mr. Guerrero:I am a proud 1978 graduate of UCLA. I have always followed the athletic teams, particularly the men’s basketball team, throughout good and bad years. I acknowledge that it is no longer realistic to recreate the success of the program that Coach Wooden had. I acknowledge that there will be years that, despite expectations, goals will not always be met. Having said that, I must ask that you consider the termination of Coach Alford. I did not agree with his hiring but I figured that there were legitimate reasons for doing so. At this point I am mystified as to what those reasons may have been. While he is an able recruiter, I question his ability to appropriately coach his players so that they consistently improve. Players seem to sign on and then either stagnate in their abilities or leave the program entirely. This year has been an extreme disappointment. The performance of the team has been, at best erratic, at worst horrible. Given the performance against the two Oregon teams last weekend, against Cal and Stanford the weekend before they appear to have simply given up on the season. The two double digit losses to USC were especially painful. I have preached patience with my fellows alums during Coach Alford’s first two seasons. Everyone deserves a fair chance. Coach Alford has had his. Now it I time for you to make a change. Thank you. Greg A. Coates, Esq.

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From: MarvTo: Guerrero, DanSubject: KEEP AlfordDate: Monday, March 07, 2016 12:27:27 PM

Alford is a great coach! Just give him some time and he will be the toast of the town and make you look like a hero.

From: Nathaniel DangTo: Rebholz, Joshua; AD; Guerrero, DanCc: UCLA Athletics DevelopmentSubject: Fwd: REMINDER: 2016-17 WAF Donation Renewal InformationDate: Monday, March 07, 2016 1:39:39 PM

Dear Mr. Guerrero and Mr. Rebholz,

I am a proud UCLA Bruin (B.S. Computer Science & Engineering '08). I have been a lifelong supporter of UCLA Athletics (my oldest brother graduated UCLA in the class of 1995). I am a Wooden Athletic Fund Member, UCLA Football season ticket holder (which I enjoyed with my good friend, Mr. James Ayden, UCLA School of Law '13), and former UCLA Basketball season ticket holder (which I enjoyed with another good friend, Mr. Thomas Chan, UCLA '07). I have also donated to the Wasserman practice facility and various other athletic department initiatives throughout the years. I flew out to Indianapolis and attended the Final Four when we played there a decade or so ago; I also try to support our teams at other away games whenever possible (e.g., the football games vs. Texas, UNLV, etc.). In addition to supporting the athletic department, I of course support the Samueli School of Engineering and am a Boelter Society member.

I understand that I may not be a "whale" of a supporter of the athletic department from a financial perspective. However, it is people like Mr. Ayden, Mr. Chan, and myself that form the core of any long-term fundraising and development strategy; we are young, recent graduates who love our alma mater and are eager and ready to support it in the right areas and at the right time, and are likely to do so for the next 50 years.

In light of the above, it saddens me to write this email informing you that I will not be renewing my membership to the WAF, nor will I be renewing my football season tickets or otherwise financially supporting the Athletic Department until Coach Steve Alford is dismissed from his position as the head basketball coach at UCLA. I am sure you have received a litany of similar emails and I will not bother rehashing the many complaints that you have likely received regarding Coach Alford, except to say that Coach Alford failed, miserably, to meet the minimum expectations for a coach at UCLA -- not just from the standpoint of wins and losses, but also from a moral and character standpoint. His teams do not exhibit the effort, particularly on the defensive end of the court, that is expected at an institution like UCLA. Accordingly, I cannot in good faith support an athletic department that continues to allow Mr. Alford to embarrass our university.

I wish you the best and I look forward to once again financially supporting our Bruin athletics programs, if and when Mr. Alford is dismissed and replaced with a head coach worthy of our great institution.

Go Bruins,Nathaniel T. Dang, Esq.UCLA Engineering '08

---------- Forwarded message ----------From: UCLA Wooden Athletic Fund <development@athletics.ucla.edu>

Date: Mon, Feb 22, 2016 at 11:16 AMSubject: REMINDER: 2016-17 WAF Donation Renewal InformationTo: Nathaniel Dang <natdangspam@ >

Dear Nathaniel,RENEW NOW

Thank you for your generous support of UCLA student-athletes through your annual donation to the Wooden Athletic Fund. As part of our ongoing effort to provide a first-class donor experience to all of our gracious supporters, we wanted to remind you that the renewal of your 2016-17 Wooden Athletic Fund donation is now available. The deadline for renewal remains June 30, 2016. For the fastest and most efficient renewal method, you may CLICK HERE to renew your WAF membership online right now through your own personalized WAF giving webpage. If you have ANY questions regarding your 2016-17 Wooden Athletic Fund membership and tax-deductible donation, please do not hesitate to contact our office Monday-Friday, 8am-5pm by phone at 310.206.3302, e-mail development@athletics.ucla.edu or you can visit www.WoodenAthleticFund.com anytime for more information.

From: Greenberg BrianTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: UCLA basketballDate: Monday, March 07, 2016 1:51:59 PM

Dear Mr Guerrero,

I am writing to express my concerns regarding the men’s basketball team.

By way of background, my mother and father-in-law met at UCLA in the 1940s. My wife graduated in 1980. I completed a Pediatric Residency in 1989 and a Fellowship in Allergy and Clinical Immunology in 1992. We’ve been season ticket holders for about twenty years, have contributed thought the Wooden Athletic Fund for the last several years and donated $50,000 to the renovation of Pauley Pavilion which, by the way, looks great!

We drive to games from Thousand Oaks which, on week nights, can be a Herculean task. This is because we love the game and we are happy to support UCLA because we love the institution. The program, under Coach Steve Alford though, is in serious trouble and it needs to change.

We do not believe that UCLA should be winning national championships every year or even competing for them every year but we do believe strongly that a Coach’s primary obligation is to give his charges the best opportunity possible to achieve their dream of playing in the NBA and should that not be possible then to prepare them well for a life outside of basketball.

When Coach Alford was hired we were perplexed because he did not seem to be the caliber of Coach that UCLA deserved but we always assume that the professionals know better than us and we were happy to give him a chance. There were initial worries about whether or not the team was learning the fundamentals but, again, we think a Coach deserves a few years opportunity.

At this point, it is clear that Coach Alford has lost the team. It has become impossible to ignore the fact that Coach Alford plays favorites with his son, giving him more minutes than any other player and failing to correct obvious flaws in the fundamentals of his game. In every game you can expect that, at some point, Bryce will make several plays that would get normal players benched and have their time cut but there never seems to be any reaction from the Coach.

They have been winning some because of talent but this year it has been pretty obvious that the team has greatly underachieved.

Each of the last two years we have thought about giving up our tickets - it is hard to drive an hour each way to see the team lose because of poor effort and lack of fundamentals. But this year doubt we will renew without a change in the leadership of this team.

We appreciate all that you have done for UCLA sports and have no intention of telling you how to do your job. We just cannot continue to support a program that is so basically flawed as is UCLA basketball.

Thank you for your attention to this.

Brian K. Greenberg, MDWestlake Village, California.

From: Forman, VictoriaTo: Guerrero, DanSubject: The Petition to Restore UCLA HoopsDate: Monday, March 07, 2016 4:12:49 PM

Hi Aaron, Thanks for the email and copy of the online petition regarding UCLA men’s basketball. It’s clear from what you’ve written that you, and those who participated in the petition, are passionate about UCLA Athletics and care deeply about our past, present and future. Without this passion and support, we wouldn’t be able to sustain the athletic and academic excellence you and others have come to expect from us; and make no mistake, we welcome these expectations. It’s this kind of passion that allows UCLA to compete for championships across all of our sports on a yearly basis. The bar’s been set high around here. And believe me, our coaches and student-athletes know this…it’s why they came here in the first place. In regard to the petition, I do have a few thoughts I’d like to share with you… Quite frankly, this has been a disappointing season, especially in conference play, for all involved. There are no two ways around that. Nobody wants to win more than I do – and I know Coach Alford is the same way, as are the young men in that locker room. Remember, this coaching staff and many of these young men know what it’s like to win a Pac-12 Tournament Championship. They know what it’s like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two games at Pauley over the last two seasons, and we hoped to build upon all of these successes. And now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic capacity crowds at Pauley Pavilion – not to mention a big win at #20 Gonzaga in a very hostile environment – make the frustration all the more palpable. Progress, unfortunately, is not always a straight line. Like I do with all our coaches, after every season, win or lose, I’ll sit down with Coach Alford to review the year that was. Together, we’ll consider what we must do to improve. And make no mistake, we must improve. We must get better. We all know that we need to be moving forward as a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will have both talent and experience on the floor – we are moving forward. What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isn’t just a job. It’s my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinson’s footsteps. And because I love this place, I share your frustration and respect your concerns. I know how much everyone on that petition loves this place too. Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA. Thanks again for sharing your thoughts and for supporting UCLA Athletics.

DG

From: Aaron1050 <aaron1050@ >Date: March 3, 2016 at 5:16:50 PM PSTTo: <dguerrero@athletics.ucla.edu>Cc: <gblock@conet.ucla.edu>, <jrebholz@athletics.ucla.edu>Subject: The Petition to Restore UCLA HoopsDear Mr. Guerrero: My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I am writing to you representing a petition asking that you dismiss Steve Alford as head coach of the UCLA Men's Basketball team at the conclusion of this season. The petition is located at: RestoreUCLAHoopsNow.com For your convenience, I have also attached a PDF file of the petition letter and the first 1,246 responses, in case that is an easier way for you to review. You will note that the petition has now been signed by 1,264 Bruins (and counting) from a wide swath of current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans. The signatures were all collected over the last several days, when my partners in this project and I were moved to create the letter, petition, and website. Most of the signers have not only taken the time to sign the petition, but have also added their own comments on the state of the program, as well as their background as Bruins and particularly as fans of the men's basketball team. We hope you will take the time to not only read the petition, but the comments as well, as they are sincere reflections of, and offer direct insight into, the strong feelings of the UCLA fan-base toward the men's basketball program and its current state. If you wish to discuss this with me further, you may reach me via this e-mail address or on my cell phone at Thank you for your time and consideration. Best Regards, Aaron Michiel

From: Guerrero, DanTo: aaron1050@Cc: Block, Gene; Rebholz, JoshuaSubject: RE: The Petition to Restore UCLA HoopsDate: Monday, March 07, 2016 5:10:19 PM

Hi Aaron, Thanks for the email and copy of the online petition regarding UCLA men’s basketball. It’s clear from what you’ve written that you, and those who participated in the petition, are passionate about UCLA Athletics and care deeply about our past, present and future. Without this passion and support, we wouldn’t be able to sustain the athletic and academic excellence you and others have come to expect from us; and make no mistake, we welcome these expectations. It’s this kind of passion that allows UCLA to compete for championships across all of our sports on a yearly basis. The bar’s been set high around here. And believe me, our coaches and student-athletes know this…it’s why they came here in the first place. In regard to the petition, I do have a few thoughts I’d like to share with you… Quite frankly, this has been a disappointing season, especially in conference play, for all involved. There are no two ways around that. Nobody wants to win more than I do – and I know Coach Alford is the same way, as are the young men in that locker room. Remember, this coaching staff and many of these young men know what it’s like to win a Pac-12 Tournament Championship. They know what it’s like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two games at Pauley over the last two seasons, and we hoped to build upon all of these successes. And now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic capacity crowds at Pauley Pavilion – not to mention a big win at #20 Gonzaga in a very hostile environment – make the frustration all the more palpable. Progress, unfortunately, is not always a straight line. Like I do with all our coaches, after every season, win or lose, I’ll sit down with Coach Alford to review the year that was. Together, we’ll consider what we must do to improve. And make no mistake, we must improve. We must get better. We all know that we need to be moving forward as a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will have both talent and experience on the floor – we are moving forward. What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isn’t just a job. It’s my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinson’s footsteps. And because I love this place, I share your frustration and respect your concerns. I know how much everyone on that petition loves this place too. Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA. Thanks again for sharing your thoughts and for supporting UCLA Athletics.

Go Bruins!

Dan

From: Aaron1050 <aaron1050@ >Date: March 3, 2016 at 5:16:50 PM PSTTo: <dguerrero@athletics.ucla.edu>Cc: <gblock@conet.ucla.edu>, <jrebholz@athletics.ucla.edu>Subject: The Petition to Restore UCLA HoopsDear Mr. Guerrero: My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I am writing to you representing a petition asking that you dismiss Steve Alford as head coach of the UCLA Men's Basketball team at the conclusion of this season. The petition is located at: RestoreUCLAHoopsNow.com For your convenience, I have also attached a PDF file of the petition letter and the first 1,246 responses, in case that is an easier way for you to review. You will note that the petition has now been signed by 1,264 Bruins (and counting) from a wide swath of current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans. The signatures were all collected over the last several days, when my partners in this project and I were moved to create the letter, petition, and website. Most of the signers have not only taken the time to sign the petition, but have also added their own comments on the state of the program, as well as their background as Bruins and particularly as fans of the men's basketball team. We hope you will take the time to not only read the petition, but the comments as well, as they are sincere reflections of, and offer direct insight into, the strong feelings of the UCLA fan-base toward the men's basketball program and its current state. If you wish to discuss this with me further, you may reach me via this e-mail address or on my cell phone at Thank you for your time and consideration. Best Regards, Aaron Michiel

From: Block, GeneTo: Guerrero, DanSubject: Re: The Petition to Restore UCLA HoopsDate: Monday, March 07, 2016 5:12:36 PM

Dan -- excellent letter. ThanksGene

Sent from my iPhone

On Mar 7, 2016, at 5:10 PM, Guerrero, Dan <dguerrero@athletics.ucla.edu> wrote:

Hi Aaron, Thanks for the email and copy of the online petition regarding UCLA men’s basketball. It’s clear from what you’ve written that you, and those who participated in the petition, are passionate about UCLA Athletics and care deeply about our past, present and future. Without this passion and support, we wouldn’t be able to sustain the athletic and academic excellence you and others have come to expect from us; and make no mistake, we welcome these expectations. It’s this kind of passion that allows UCLA to compete for championships across all of our sports on a yearly basis. The bar’s been set high around here. And believe me, our coaches and student-athletes know this…it’s why they came here in the first place. In regard to the petition, I do have a few thoughts I’d like to share with you… Quite frankly, this has been a disappointing season, especially in conference play, for all involved. There are no two ways around that. Nobody wants to win more than I do – and I know Coach Alford is the same way, as are the young men in that locker room. Remember, this coaching staff and many of these young men know what it’s like to win a Pac-12 Tournament Championship. They know what it’s like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two games at Pauley over the last two seasons, and we hoped to build upon all of these successes. And now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic capacity crowds at Pauley Pavilion – not to mention a big win at #20 Gonzaga in a very hostile environment – make the frustration all the more palpable. Progress, unfortunately, is not always a straight line. Like I do with all our coaches, after every season, win or lose, I’ll sit down with Coach Alford to review the year that was. Together, we’ll consider what we must do to improve. And make no mistake, we must improve. We must get better. We all know that we need to be moving forward as a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will have both talent and

experience on the floor – we are moving forward. What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isn’t just a job. It’s my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinson’s footsteps. And because I love this place, I share your frustration and respect your concerns. I know how much everyone on that petition loves this place too. Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA. Thanks again for sharing your thoughts and for supporting UCLA Athletics. Go Bruins!

Dan

From: Aaron1050 <aaron1050@ >Date: March 3, 2016 at 5:16:50 PM PSTTo: <dguerrero@athletics.ucla.edu>Cc: <gblock@conet.ucla.edu>, <jrebholz@athletics.ucla.edu>Subject: The Petition to Restore UCLA HoopsDear Mr. Guerrero: My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I am writing to you representing a petition asking that you dismiss Steve Alford as head coach of the UCLA Men's Basketball team at the conclusion of this season. The petition is located at: RestoreUCLAHoopsNow.com For your convenience, I have also attached a PDF file of the petition letter and the first 1,246 responses, in case that is an easier way for you to review. You will note that the petition has now been signed by 1,264 Bruins (and counting) from a wide swath of current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans. The signatures were all collected over the last several days, when my partners in this project and I were moved to create the letter, petition, and website. Most of the signers have not only taken the time to sign the petition, but have also added their own comments on the state of the program, as well as their background as Bruins and particularly as fans of the men's basketball team.

We hope you will take the time to not only read the petition, but the comments as well, as they are sincere reflections of, and offer direct insight into, the strong feelings of the UCLA fan-base toward the men's basketball program and its current state. If you wish to discuss this with me further, you may reach me via this e-mail address or on my cell phone at Thank you for your time and consideration. Best Regards, Aaron Michiel

From: Guerrero, DanTo: Block, GeneSubject: RE: The Petition to Restore UCLA HoopsDate: Monday, March 07, 2016 5:24:00 PM

Thanks Gene.I’m afraid it may fall on deaf ears, but hopefully not.I am sincere in what I say and perhaps that will resonate.

From: Block, Gene Sent: Monday, March 07, 2016 5:13 PMTo: Guerrero, DanSubject: Re: The Petition to Restore UCLA Hoops Dan -- excellent letter. ThanksGene

Sent from my iPhone

On Mar 7, 2016, at 5:10 PM, Guerrero, Dan <dguerrero@athletics.ucla.edu> wrote:

Hi Aaron, Thanks for the email and copy of the online petition regarding UCLA men’s basketball. It’s clear from what you’ve written that you, and those who participated in the petition, are passionate about UCLA Athletics and care deeply about our past, present and future. Without this passion and support, we wouldn’t be able to sustain the athletic and academic excellence you and others have come to expect from us; and make no mistake, we welcome these expectations. It’s this kind of passion that allows UCLA to compete for championships across all of our sports on a yearly basis. The bar’s been set high around here. And believe me, our coaches and student-athletes know this…it’s why they came here in the first place. In regard to the petition, I do have a few thoughts I’d like to share with you… Quite frankly, this has been a disappointing season, especially in conference play, for all involved. There are no two ways around that. Nobody wants to win more than I do – and I know Coach Alford is the same way, as are the young men in that locker room. Remember, this coaching staff and many of these young men know what it’s like to win a Pac-12 Tournament Championship. They know what it’s like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two games at Pauley over the last two seasons, and we hoped to build upon all of these successes. And now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic capacity crowds at Pauley Pavilion – not to mention a big win at #20 Gonzaga in a very hostile environment – make the frustration all the more palpable.

Progress, unfortunately, is not always a straight line. Like I do with all our coaches, after every season, win or lose, I’ll sit down with Coach Alford to review the year that was. Together, we’ll consider what we must do to improve. And make no mistake, we must improve. We must get better. We all know that we need to be moving forward as a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will have both talent and experience on the floor – we are moving forward. What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isn’t just a job. It’s my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinson’s footsteps. And because I love this place, I share your frustration and respect your concerns. I know how much everyone on that petition loves this place too. Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA. Thanks again for sharing your thoughts and for supporting UCLA Athletics. Go Bruins! Dan

From: Aaron1050 <aaron1050@ >Date: March 3, 2016 at 5:16:50 PM PSTTo: <dguerrero@athletics.ucla.edu>Cc: <gblock@conet.ucla.edu>, <jrebholz@athletics.ucla.edu>Subject: The Petition to Restore UCLA HoopsDear Mr. Guerrero: My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I am writing to you representing a petition asking that you dismiss Steve Alford as head coach of the UCLA Men's Basketball team at the conclusion of this season. The petition is located at: RestoreUCLAHoopsNow.com For your convenience, I have also attached a PDF file of the petition letter and the first 1,246 responses, in case that is an easier way for you to review. You will note that the petition has now been signed by 1,264 Bruins (and counting) from a wide swath of current and former season-ticket holders,

active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans. The signatures were all collected over the last several days, when my partners in this project and I were moved to create the letter, petition, and website. Most of the signers have not only taken the time to sign the petition, but have also added their own comments on the state of the program, as well as their background as Bruins and particularly as fans of the men's basketball team. We hope you will take the time to not only read the petition, but the comments as well, as they are sincere reflections of, and offer direct insight into, the strong feelings of the UCLA fan-base toward the men's basketball program and its current state. If you wish to discuss this with me further, you may reach me via this e-mail address or on my cell phone at Thank you for your time and consideration. Best Regards, Aaron Michiel

From: james sniderTo: Guerrero, Dan; James SniderSubject: UCLA BasketballDate: Monday, March 07, 2016 9:48:06 PM

Mr. Guerrero,

I know you are very busy, so I will not take up too much of your time. I am writing to urge you to at least think about making a change at the head coach position. As a UCLA alum and die hard Bruin fan, I am very discouraged by the state of our basketball program. It was my understanding that Coach Alford was brought in to restore our great tradition and reestablish some excitement in the program. In year three of the Alford era, I believe none of that has happened. The two Sweet Sixteen appearances were nice, but I see them as more a product of some good fortune and a very questionable goaltending call. Even during these mini-runs, I don't believe any Bruins fans really believed we were going much deeper in the tournament. Our hope rested with year three and the addition of some young talent. Well, that hope was dashed this year and that disappointment rests completely with Coach Alford. I am excited for Ball, Leaf and the others coming in next year, but I don't see Coach Alford taking us to the next level. He has been coaching over 20 years and has not taken any of his programs to the next level. I do understand the thought process for giving him a year four to turn things around, but I expect more of the same next year. For the first time since Coach Lavin's last year, I've actually missed a few games this year. As I don't reside in LA anymore, I do purchased the PAC-12 network just so I can watch all of the games. I watched ever one during the Howland era and all the games during Alford's first years, but this year was different. I actually felt apathetic for the team and I know I'm not alone. I've stayed in close contact with many of my classmates and even go to a couple football games each year and I haven't talked with one fellow Bruin that believes Coach Alford is the right man for the job. The longer he stays on the job, the further behind we get from the other teams in the PAC-12. Outside of Arizona and possibly Oregon, there isn't another team in the conference with as much talent and yet we are losing to these teams on a continual basis. It is time for a new leader to restore our tradition and bring some electricity back to Pauley.

Thank you for your time and I wish you nothing but success. Go Bruins.

James SniderClass of 1993

From: Brent KunimotoTo: Guerrero, DanSubject: Response to PetitionDate: Tuesday, March 08, 2016 10:57:36 AM

Dear Mr. Guerrero,

Thank you for the response to the petition to fire Coach Alford. Your comments clearly reflect your passion for everything that is UCLA, and I commend you on your diplomacy and ability to get things done amidst all the red tape and cultural processes abound at UCLA.

I too bleed Bruin Blue, with undergraduate degree in Economic Systems-Science and MBA in 87' and was head UCLA recruiter for a Fortune 100 company for several years before leaving for a CEO position in a smaller company.

As such, I have followed UCLA academic and athletic progress over the decades with passion, and tried to find the optimal balance between youthful exuberance (filled with emotions) and a pragmatic, more strategic, fact-based point of view.

In looking at this current Bruin Basketball team, I see no core foundation being built over the past 3 years that has and will likely lead to a sustainable, winning record. We already have 4 and 5 star recruits that place us in the top 2-3 Pac-12 teams in talent, yet we don't play defense but on occasion and our team reeks of nepotism and divisiveness. Yes, talent is coming in next year. But talent is likely to flow out I the transfer/declaration of 1-2 Frosh guards and 1 power forward. Talent is key to winning at elite level. But if anything has been learned from this year, talent poorly coached can put UCLA in the conference cellar. So talent is necessary but not sufficient to rise above the unacceptable level of 2-14 conference record that "was not the problem" according to a recent Coach Alford interview. How despicable and incredulous quote from our coach is that?

Coach Alford shifts accountability to: new comers, injuries to nominally productive players, the schedule, et al to avoid taking the bull by the horns and admitting that by Year 3, he is 100% for all the results no matter the cause. High achieving CEO's know this. The problem is, there will always be new comers, injuries, more penalty shots taken by some team -- so he will continue to blame everyone but himself.

Do you see this behavior changing? If not, there should be no surprise if the root causes to these "problems" don't change. These root causes appear to be a lack of passion and tenacity for defense and accountability for himself, his son, then his other players -- in that order. Next year the team should win 20+ games, go to the dance, and even sweet 16. BUT, we will still see inconsistent defense, lack of mental toughness that is a reflection of Coach Alford. And sorry to say, he isn't the sharpest pencil in the can when it comes to game-time coaching. He substitutes robotically and punishes the kids that need game time to develop rather than his own son's continual choice not to play defense -- which father condones by not pulling his son when this is done.

And what will change after 1 more year? Bryce will graduate, the team foundation will likely be on loose footing, and the buyout won't go away. Meanwhile there will have been millions in lost revenue from dwindling attendance, donors will be upset and slow their donations, and the billion dollar UCLA brand will have been tarnished for another year or two.

Kind Sir, please think real hard after this season about the right thing to do to support the strategic direction of UCLA Champions are Made Here and whether or not Coach Alford can ever get us there. I say clearly no, but you would know better.

SincerelyBrent KunimotoConcerned and Caring Bruin for Life

From: Aaron1050To: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Re: The Petition to Restore UCLA HoopsDate: Tuesday, March 08, 2016 1:50:04 PM

Hi, Dan: Thank you for taking the time to respond to the now over 1,300 Bruin current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans, who took the time to sign the petition to restore the UCLA men's basketball program. I do want to take the opportunity to clarify one point from your reply however. As was clearly explained in the petition as well as hundreds of the replies, the opinion that Steve Alford should be dismissed at the conclusion of this season is not a knee-jerk venting of frustration based on a string of losses to conclude this single season, but rather a broad, fair-minded and reasonable evaluation of Steve Alford's entire three year career at UCLA on and off-the court, as well as an informed and reasonable assessment of his prospects for success going forward. It is perhaps because of this broad, reasonable and fair-minded assessment, that we are witnessing such a significant number of Bruin fans favoring Steve Alford's dismissal. In my three decades of following the men's basketball program, I have never seen Bruin fans so united in either support or opposition toward a UCLA men's basketball head coach as we are seeing toward Steve Alford and the belief that he should be dismissed. That said, please know that the door is always open should you wish to engage with the UCLA fan-base in terms of explaining your rationale for retaining Steve Alford, addressing a criteria for retaining Steve Alford on a going forward basis, or gaining better insight as to why so many seats at Pauley Pavilion remain empty. We aknowledged you for the remodel of Pauley Pavilion, but the petition and its responses also offered an explanation and pathway toward revitalizing the UCLA fan-base and attendance at Pauley Pavilion. We hope that we can work together toward that common goal. Yours sincerely, Aaron Michiel on behalf ofRestoreUCLAHoopsNow.com -----Original Message-----From: Guerrero, Dan <dguerrero@athletics.ucla.edu>To: aaron1050 <aaron1050@ >Cc: Block, Gene <gblock@conet.ucla.edu>; Rebholz, Joshua <jrebholz@athletics.ucla.edu>Sent: Mon, Mar 7, 2016 5:10 pmSubject: RE: The Petition to Restore UCLA Hoops

Hi Aaron, Thanks for the email and copy of the online petition regarding UCLA men’s basketball. It’s clear from what you’ve written that you, and those who participated in the petition, are passionate about UCLA Athletics and care deeply about our past, present and future. Without this passion and support, we wouldn’t be able to sustain the athletic and academic excellence you and others have come to expect from us; and make no mistake, we welcome these expectations. It’s this kind of passion that allows UCLA to compete for championships across all of our sports on a yearly

basis. The bar’s been set high around here. And believe me, our coaches and student-athletes know this…it’s why they came here in the first place. In regard to the petition, I do have a few thoughts I’d like to share with you… Quite frankly, this has been a disappointing season, especially in conference play, for all involved. There are no two ways around that. Nobody wants to win more than I do – and I know Coach Alford is the same way, as are the young men in that locker room. Remember, this coaching staff and many of these young men know what it’s like to win a Pac-12 Tournament Championship. They know what it’s like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two games at Pauley over the last two seasons, and we hoped to build upon all of these successes. And now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic capacity crowds at Pauley Pavilion – not to mention a big win at #20 Gonzaga in a very hostile environment – make the frustration all the more palpable. Progress, unfortunately, is not always a straight line. Like I do with all our coaches, after every season, win or lose, I’ll sit down with Coach Alford to review the year that was. Together, we’ll consider what we must do to improve. And make no mistake, we must improve. We must get better. We all know that we need to be moving forward as a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will have both talent and experience on the floor – we are moving forward. What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isn’t just a job. It’s my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinson’s footsteps. And because I love this place, I share your frustration and respect your concerns. I know how much everyone on that petition loves this place too. Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA. Thanks again for sharing your thoughts and for supporting UCLA Athletics. Go Bruins!

Dan

From: Aaron1050 <aaron1050@ >Date: March 3, 2016 at 5:16:50 PM PSTTo: <dguerrero@athletics.ucla.edu>Cc: <gblock@conet.ucla.edu>, <jrebholz@athletics.ucla.edu>Subject: The Petition to Restore UCLA HoopsDear Mr. Guerrero: My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I am writing to you representing a petition asking that you dismiss Steve Alford as

head coach of the UCLA Men's Basketball team at the conclusion of this season. The petition is located at: RestoreUCLAHoopsNow.com For your convenience, I have also attached a PDF file of the petition letter and the first 1,246 responses, in case that is an easier way for you to review. You will note that the petition has now been signed by 1,264 Bruins (and counting) from a wide swath of current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans. The signatures were all collected over the last several days, when my partners in this project and I were moved to create the letter, petition, and website. Most of the signers have not only taken the time to sign the petition, but have also added their own comments on the state of the program, as well as their background as Bruins and particularly as fans of the men's basketball team. We hope you will take the time to not only read the petition, but the comments as well, as they are sincere reflections of, and offer direct insight into, the strong feelings of the UCLA fan-base toward the men's basketball program and its current state. If you wish to discuss this with me further, you may reach me via this e-mail address or on my cell phone at Thank you for your time and consideration. Best Regards, Aaron Michiel

From: Guerrero, DanTo: Josh Rupprecht (jrupprecht@athletics.ucla.edu); Rebholz, Joshua (jrebholz@athletics.ucla.edu); Carlson,

ChristopherSubject: FW: The Petition to Restore UCLA HoopsDate: Tuesday, March 08, 2016 2:27:00 PM

FYI. From: Aaron1050 [mailto:aaron1050@ ] Sent: Tuesday, March 08, 2016 1:50 PMTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Re: The Petition to Restore UCLA Hoops Hi, Dan: Thank you for taking the time to respond to the now over 1,300 Bruin current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans, who took the time to sign the petition to restore the UCLA men's basketball program. I do want to take the opportunity to clarify one point from your reply however. As was clearly explained in the petition as well as hundreds of the replies, the opinion that Steve Alford should be dismissed at the conclusion of this season is not a knee-jerk venting of frustration based on a string of losses to conclude this single season, but rather a broad, fair-minded and reasonable evaluation of Steve Alford's entire three year career at UCLA on and off-the court, as well as an informed and reasonable assessment of his prospects for success going forward. It is perhaps because of this broad, reasonable and fair-minded assessment, that we are witnessing such a significant number of Bruin fans favoring Steve Alford's dismissal. In my three decades of following the men's basketball program, I have never seen Bruin fans so united in either support or opposition toward a UCLA men's basketball head coach as we are seeing toward Steve Alford and the belief that he should be dismissed. That said, please know that the door is always open should you wish to engage with the UCLA fan-base in terms of explaining your rationale for retaining Steve Alford, addressing a criteria for retaining Steve Alford on a going forward basis, or gaining better insight as to why so many seats at Pauley Pavilion remain empty. We aknowledged you for the remodel of Pauley Pavilion, but the petition and its responses also offered an explanation and pathway toward revitalizing the UCLA fan-base and attendance at Pauley Pavilion. We hope that we can work together toward that common goal. Yours sincerely, Aaron Michiel on behalf ofRestoreUCLAHoopsNow.com -----Original Message-----From: Guerrero, Dan <dguerrero@athletics.ucla.edu>To: aaron1050 <aaron1050@ >Cc: Block, Gene <gblock@conet.ucla.edu>; Rebholz, Joshua <jrebholz@athletics.ucla.edu>Sent: Mon, Mar 7, 2016 5:10 pmSubject: RE: The Petition to Restore UCLA Hoops

Hi Aaron, 

Thanks for the email and copy of the online petition regarding UCLA men’s basketball.  It’s clear from what you’ve written that you, and those who participated in the petition, are passionate about UCLA Athletics and care deeply about our past, present and future. Without this passion and support, we wouldn’t be able to sustain the athletic and academic excellence you and others have come to expect from us; and make no mistake, we welcome these expectations. It’s this kind of passion that allows UCLA to compete for championships across all of our sports on a yearly basis. The bar’s been set high around here. And believe me, our coaches and student-athletes know this…it’s why they came here in the first place. In regard to the petition, I do have a few thoughts I’d like to share with you… Quite frankly, this has been a disappointing season, especially in conference play, for all involved. There are no two ways around that. Nobody wants to win more than I do – and I know Coach Alford is the same way, as are the young men in that locker room. Remember, this coaching staff and many of these young men know what it’s like to win a Pac-12 Tournament Championship. They know what it’s like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two games at Pauley over the last two seasons, and we hoped to build upon all of these successes.  And now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic capacity crowds at Pauley Pavilion – not to mention a big win at #20 Gonzaga in a very hostile environment – make the frustration all the more palpable.  Progress, unfortunately, is not always a straight line.  Like I do with all our coaches, after every season, win or lose, I’ll sit down with Coach Alford to review the year that was. Together, we’ll consider what we must do to improve. And make no mistake, we must improve. We must get better. We all know that we need to be moving forward as a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will have both talent and experience on the floor – we are moving forward.  What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isn’t just a job. It’s my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinson’s footsteps. And because I love this place, I share your frustration and respect your concerns. I know how much everyone on that petition loves this place too. Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA.  Thanks again for sharing your thoughts and for supporting UCLA Athletics.  Go Bruins! Dan 

From: Aaron1050 <aaron1050@ >Date: March 3, 2016 at 5:16:50 PM PST

To: <dguerrero@athletics.ucla.edu>Cc: <gblock@conet.ucla.edu>, <jrebholz@athletics.ucla.edu>Subject: The Petition to Restore UCLA HoopsDear Mr. Guerrero: My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I am writing to you representing a petition asking that you dismiss Steve Alford as head coach of the UCLA Men's Basketball team at the conclusion of this season. The petition is located at: RestoreUCLAHoopsNow.com For your convenience, I have also attached a PDF file of the petition letter and the first 1,246 responses, in case that is an easier way for you to review. You will note that the petition has now been signed by 1,264 Bruins (and counting) from a wide swath of current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes, and fans. The signatures were all collected over the last several days, when my partners in this project and I were moved to create the letter, petition, and website. Most of the signers have not only taken the time to sign the petition, but have also added their own comments on the state of the program, as well as their background as Bruins and particularly as fans of the men's basketball team. We hope you will take the time to not only read the petition, but the comments as well, as they are sincere reflections of, and offer direct insight into, the strong feelings of the UCLA fan-base toward the men's basketball program and its current state. If you wish to discuss this with me further, you may reach me via this e-mail address or on my cell phone at Thank you for your time and consideration. Best Regards, Aaron Michiel  

From: Jay ChungTo: Guerrero, DanSubject: Can keeping Coach Alford be contingent on Bryce coming off the bench?Date: Tuesday, March 08, 2016 4:34:31 PM

From: David NeumanTo: Guerrero, DanSubject: a noteDate: Tuesday, March 08, 2016 4:53:11 PM

Hi Dan…I just read your statement about the Alford petition and I wanted you to know, I thought it was gracious, very well expressed, and struck just the right tone. You’re listening but not capriciously or defensively “reacting."

It’s difficult to manage the emotions and passions of alumni with high expectations. You are doing so very professionally and I just wanted you to know that.

Thanks for all you do!

Cheers…David Neuman

From: Guerrero, DanTo: Arthur LombardiSubject: Re: Bruins BasketballDate: Tuesday, March 08, 2016 9:30:52 PM

Thanks Art.

Tough position to be in to say the least, but everyone wants the same thing. We will bust our picks to make it better!

Really appreciate you taking the time to write.

Thanks again Art.

Go Bruins!

Dan

Sent from my iPhone

> On Mar 8, 2016, at 10:58 AM, Arthur Lombardi <arthur.lombo@ > wrote:>> Hi Dan, I want to commend your response to the Bro petition. Obviously, none of us are happy about the results of our basketball team this year, and I hope Alford and his staff do a lot of soul searching so that we can get better next year. I don't think he should be fired, but something is not working and needs to be improved. I don't think this team lacked talent, but they certainly did not play consistently well, especially in conference play.>> I also want to make one observation about Bro. I don't doubt that these guys love UCLA, but I often question how many of them actually go to games or have contributed one dime to Athletics. It's easy to criticize, criticize, criticize, and much harder to make a positive contribution to the success of UCLA Athletics.>> Regards, Art

From: Guerrero, DanTo: Cutrow, AllanSubject: Re: the bright side of thingsDate: Wednesday, March 09, 2016 11:46:05 AM

Alan,

Thanks so much for your email. One has to love the passion, but when it is directed in such a negative manner, it works counter to the intended desire. You are right. It comes from the boards, pure and simple.

Other coaches see this stuff and want no part of it. Obviously a disappointing year, but we are on it. Steve is on it. We know why and it will be addressed.

I have learned through the years, and you know this too. Sports is a microcosm of life. You experience triumphs and successes, as well as disappointments, setbacks and adversity. We have the opportunity to deal with either and make things better when they don't go out way.

In this case, embrace the challenge and wind up better for it.

Thanks again Alan. I don't get these type of emails often. It's usually the other kind. :)Means a lot.

Go Bruins!

Dan

Sent from my iPhone

On Mar 9, 2016, at 6:20 AM, Cutrow, Allan <abc@msk.com> wrote:

First, I have no idea how you deal with all of the junk on web sites and message boards. It simply does not jibe with the overall excellence of the athletic department in just about every area. Every time I look to see how the teams are ranked(and academic performance for the most part), I am always amazed. I am also going to bet that most if not all of the vitriol comes from people who do not contribute to the university, let alone the athletic department. Second, I do not know enough to really comment on Coach Alford, but I do think he has figured out how important it is to recruit locally and he sure has begun to

do a good job on that. He also seems to really have good game plans and whether it is his fault that there are execution problems or not, I have seen players improve and sure thinks we ought to get to see if with the players coming in this year is the kind of blip that is just that, a blip. Good luck and sorry you have to put up with such grief. <image001.gif>Allan B. Cutrow | Partner, through his professional corporationT: 310.312.3744 | abc@msk.comMitchell Silberberg & Knupp LLP | www.msk.com11377 W. Olympic Blvd., Los Angeles, CA 90064 THE INFORMATION CONTAINED IN THIS E-MAIL MESSAGE IS INTENDED ONLY FOR THE PERSONAL AND CONFIDENTIAL USE OF THE DESIGNATED RECIPIENTS. THIS MESSAGE MAY BE AN ATTORNEY-CLIENT COMMUNICATION, AND AS SUCH IS PRIVILEGED AND CONFIDENTIAL. IF THE READER OF THIS MESSAGE IS NOT AN INTENDED RECIPIENT, YOU ARE HEREBY NOTIFIED THAT ANY REVIEW, USE, DISSEMINATION, FORWARDING OR COPYING OF THIS MESSAGE IS STRICTLY PROHIBITED. PLEASE NOTIFY US IMMEDIATELY BY REPLY E-MAIL OR TELEPHONE, AND DELETE THE ORIGINAL MESSAGE AND ALL ATTACHMENTS FROM YOUR SYSTEM. THANK YOU.

From: Guerrero, DanTo: Cutrow, AllanSubject: Re: the bright side of thingsDate: Wednesday, March 09, 2016 12:43:18 PM

Sent from my iPhone

On Mar 9, 2016, at 11:50 AM, Cutrow, Allan <abc@msk.com> wrote:

Thanks for getting back and I know have a new motto(although similar to some other I follow)-“embrace the challenger and wind up better for it”. Pass on to my boys. <image001.gif>Allan B. Cutrow | Partner, through his professional corporationT: 310.312.3744 | abc@msk.comMitchell Silberberg & Knupp LLP | www.msk.com11377 W. Olympic Blvd., Los Angeles, CA 90064 THE INFORMATION CONTAINED IN THIS E-MAIL MESSAGE IS INTENDED ONLY FOR THE PERSONAL AND CONFIDENTIAL USE OF THE DESIGNATED RECIPIENTS. THIS MESSAGE MAY BE AN ATTORNEY-CLIENT COMMUNICATION, AND AS SUCH IS PRIVILEGED AND CONFIDENTIAL. IF THE READER OF THIS MESSAGE IS NOT AN INTENDED RECIPIENT, YOU ARE HEREBY NOTIFIED THAT ANY REVIEW, USE, DISSEMINATION, FORWARDING OR COPYING OF THIS MESSAGE IS STRICTLY PROHIBITED. PLEASE NOTIFY US IMMEDIATELY BY REPLY E-MAIL OR TELEPHONE, AND DELETE THE ORIGINAL MESSAGE AND ALL ATTACHMENTS FROM YOUR SYSTEM. THANK YOU.

From: Guerrero, Dan [mailto:dguerrero@athletics.ucla.edu] Sent: Wednesday, March 09, 2016 11:46 AMTo: Cutrow, AllanSubject: Re: the bright side of things Alan, Thanks so much for your email. One has to love the passion, but when it is directed in such a negative manner, it works counter to the intended desire. You are right. It comes from the boards, pure and simple. Other coaches see this stuff and want no part of it. Obviously a disappointing year, but we are on it. Steve is on it. We know why and it will be addressed. I have learned through the years, and you know this too. Sports is a microcosm of life. You experience triumphs and successes, as well as disappointments, setbacks and

adversity. We have the opportunity to deal with either and make things better when they don't go out way. In this case, embrace the challenge and wind up better for it. Thanks again Alan. I don't get these type of emails often. It's usually the other kind. :)Means a lot. Go Bruins! Dan

Sent from my iPhone

On Mar 9, 2016, at 6:20 AM, Cutrow, Allan <abc@msk.com> wrote:

First, I have no idea how you deal with all of the junk on web sites and message boards. It simply does not jibe with the overall excellence of the athletic department in just about every area. Every time I look to see how the teams are ranked(and academic performance for the most part), I am always amazed. I am also going to bet that most if not all of the vitriol comes from people who do not contribute to the university, let alone the athletic department. Second, I do not know enough to really comment on Coach Alford, but I do think he has figured out how important it is to recruit locally and he sure has begun to do a good job on that. He also seems to really have good game plans and whether it is his fault that there are execution problems or not, I have seen players improve and sure thinks we ought to get to see if with the players coming in this year is the kind of blip that is just that, a blip. Good luck and sorry you have to put up with such grief.

<image001.gif>Allan B. Cutrow | Partner, through his professional corporationT: 310.312.3744 | abc@msk.comMitchell Silberberg & Knupp LLP | www.msk.com11377 W. Olympic Blvd., Los Angeles, CA 90064 THE INFORMATION CONTAINED IN THIS E-MAIL MESSAGE IS INTENDED ONLY FOR THE PERSONAL AND CONFIDENTIAL USE OF THE DESIGNATED RECIPIENTS. THIS MESSAGE MAY BE AN ATTORNEY-CLIENT COMMUNICATION, AND AS SUCH IS PRIVILEGED AND CONFIDENTIAL. IF THE READER OF THIS MESSAGE IS NOT AN INTENDED RECIPIENT, YOU ARE HEREBY NOTIFIED THAT ANY REVIEW, USE, DISSEMINATION, FORWARDING OR COPYING OF THIS MESSAGE IS STRICTLY PROHIBITED. PLEASE NOTIFY US IMMEDIATELY BY REPLY E-MAIL OR TELEPHONE, AND DELETE THE ORIGINAL MESSAGE AND ALL ATTACHMENTS FROM YOUR SYSTEM. THANK YOU.

From: Jay ChungTo: Guerrero, Dan; Rebholz, JoshuaSubject: Steve Alford is the worst coach in UCLA historyDate: Wednesday, March 09, 2016 1:26:14 PM

From: Guerrero, DanTo: David NeumanSubject: Re: a noteDate: Wednesday, March 09, 2016 2:21:47 PM

David,

Thanks so much for your email. One has to love the passion of our fans, but when it is directed in such a negative manner, it works counter to the intended desire.

Obviously a disappointing year, but we are on it. Steve is on it. We know why and it will be addressed. I have learned through the years, and you know this too. Sports is a microcosm of life. One experiences triumphs and successes, as well as disappointments, setbacks and adversity. We have the opportunity to deal with either and make things better when they don't go our way. In this case, embrace the challenge and wind up better for it.

Thanks again David. Your email means a lot to me.

Dan

Sent from my iPhone

On Mar 8, 2016, at 4:53 PM, David Neuman <david@ > wrote:

Hi Dan…I just read your statement about the Alford petition and I wanted you to know, I thought it was gracious, very well expressed, and struck just the right tone. You’re listening but not capriciously or defensively “reacting."

It’s difficult to manage the emotions and passions of alumni with high expectations. You are doing so very professionally and I just wanted you to know that.

Thanks for all you do!

Cheers…David Neuman

From: Steven ChewTo: Guerrero, DanSubject: Regarding Coach AlfordDate: Wednesday, March 09, 2016 4:42:40 PM

Hello Mr. Guerrero, Let me begin by saying that this email is intended to be thoughtful and respectful with regards to your position as the Athletic Director of one of the most successful (both performance-wise and financially) collegiate athletic departments in the country. I understand that you make many hard decisions and are privy to information that I am not aware of, however I am writing to express my extreme disappointment in your apparent commitment to retaining Steve Alford as the head coach of UCLA’s basketball program. I was born into a family of two Bruin parents, had two older sisters that went to UCLA, and then finally went to UCLA myself and graduated in 2010. I was a member of the UCLA Yell Crew, and count my days leading 8 claps in the Rose Bowl and Pauley Pavilion as some of my fondest college memories. My parents are long time season ticket holders, so my oldest memories involve going to football and basketball games. As soon as I was financially capable, I purchased season tickets for UCLA basketball for the first season back in the new Pauley Pavilion (with my good friend Rick Server, who is also a member of the class of 2010). I try my best to support the WAF as well as other academic departments on campus, and look forward to growing those contributions as my professional career progresses. Which brings me to today. I fully supported the decision to remove Ben Howland as head coach. He certainly helped revitalize the program after Steve Lavin, but it was clear by the end of his time at UCLA that the program was lost. I was cautiously optimistic when Coach Alford was hired, but quickly realized he would not be the answer. Quite frankly, after Steve Alford’s first season, I immediately made the decision not to renew my tickets. The ending W-L column was respectable enough, but as a lifelong student of basketball, I could tell that our team’s fundamentals were headed in the wrong direction. And what’s more, I could not believe the amount of playing time the coach’s son was getting. Over the last few years, I have come to one of two conclusions. Either 1) Coach Alford is sincerely so deluded that his own son deserves the playing time he receives that he clearly isn’t the caliber of coach UCLA deserves, or 2) He is fully aware of his son’s deficiencies, and is playing him anyway out of extreme selfishness and nepotism. Neither conclusion is not acceptable, and the UCLA fan base is catching on. UCLA basketball was my first love. I camped out for games. I joined Yell Crew. I travelled for the post-season. My childhood pets were all named after ’95 Bruin players. Now? I went to only ONE game all season and left early in disgust. I had free tickets for the last home game of the season (thanks to the football renewal deal) and elected to skip rather than subject myself to the pain of seeing my school’s basketball team run by Coach Alford. I don’t even bother turning the games on TV because I know my time is better spent elsewhere. If you had told me 5-10 years ago that this would be my attitude, I would never have believed you. Even during the worst years of Steve Lavin’s tenure, I watched every game with undying passion.

The point is, I’m practically begging you to do something so that I can start giving UCLA athletics money again. I am young and I have less money to share at this stage in my life, but as a volunteer for the UCLA Fund for the Young Alumni Development Council, I feel particularly resolute in believing that my generation has massive potential for support, both in spirit and in dollars. You will not tap that potential with this coaching staff. For that matter, my father Richard Chew, who is a MUCH higher level donor, is also considering withdrawing his ticket renewals and financial support. His name (and mine) are engraved on the inside of Pauley’s donor wall. I hate that this email feels and reads like a threat. I do not believe it is in the spirit of UCLA, of good sportsmanship or of the values that John Wooden instilled in our university. But I have never felt so low about UCLA basketball. And until I see material change, I cannot go on supporting the Athletic Department financially. Best regards, STEVEN CHEW, CFAPortfolio Management Associate

LOS ANGELES CAPITAL11150 Santa Monica Blvd. | Suite 200 | Los Angeles, CA 90025P 310.479.1382 | F 310.479.9930E schew@lacapm.com | W www.lacapm.com

The information contained in this message is intended only for the recipient(s), and may contain information that is privileged and confidential and protected from disclosure. If you are not the designated recipient or have reason to believe you received this message in error, please delete all copies of this message and any attachments from your system and notify the sender immediately. Los Angeles Capital Management and Equity Research, Inc. (LACM) reserves the right, subject to applicable local law, to monitor and review the content of any electronic message or information sent to or from LACM employee e-mail addresses without informing the sender or recipient of the message.

From: Kenji KumaraTo: Guerrero, DanSubject: A bad sign for basketball - loosing at halftimeDate: Wednesday, March 09, 2016 7:03:13 PM

Steve Alford can do something tonight no UCLA coach has done in 74 years. No Bruin coach has gone winless in at least three games against justSC since Wilbur Johns went 0-4 against them in 1941-42.

Tonight, Steve Alford has more chances at dubious records. To go with his worst ever finish for UCLA since at least pre-1948 (10th place), Alford can be the first coach in 62 years to lose to USC three times in a season. (Editor's note: John Wooden was 1-3 against Southern Cal in the 1953-54 season. It would be the first time UCLA has gone winless in at least three games against Southern Cal since Wilbur Johns went 0-4 against them in 1941-1942.)

From: Andrew MarroquinTo: Guerrero, DanSubject: Fw: AlfordDate: Wednesday, March 09, 2016 7:35:38 PM

important.

Sent from Mail on Android

On Wed, Mar 9, 2016 at 7:34 PM, Andrew Marroquin<uclamarroquin@ > wrote:

Hello Dan,

As a die-hard UCLA fan and donor, I am pleading for you to relieve Alford of his duties immediately following tonight's game. We are a big boy program so we need to make appropriate moves. Lets stop the bleeding!!!

Sincerely,

Andrew

Sent from Mail on Android

From: Josh BurnamTo: Guerrero, Dan; Rebholz, JoshuaSubject: Seriously ???!!!Date: Wednesday, March 09, 2016 7:40:45 PM

Just stop. This is an embarrassment. Stop calling me until you fix this. What the hell were you thinking giving this guy that buyout?! Fix this travesty.

Don't ask me for a fine until you fix this.

Joshua Burnam

From: Jon CohenTo: Guerrero, DanCc: Rebholz, JoshuaSubject: This is beyond embrassingDate: Wednesday, March 09, 2016 7:46:18 PM

Dan, I realize you will be retiring at some point, but Josh, you're going to attach your name to this.

Alford is bringing down the program. Lowest this program has ever been.

Dan, make a move. Your legacy depends on it.

From: Scott LevineTo: Rebholz, JoshuaCc: Guerrero, DanSubject: Is UCLA Basketball an Elite Program?Date: Wednesday, March 09, 2016 7:53:28 PM

Hi Josh,

I am a 2013 honors graduate, football season ticket holder, and former Blue & Gold employee for the athletics department. I have not missed a football or basketball game since enrolling at UCLA.

While I try to avoid the pitchfork mob, I have perceive our basketball program as being a sad shadow of what it once was (and I am not holding it up to the impenetrable legacy of Wooden, but rather the tenure of Howland).

If UCLA continues to see itself as a Blue Blood program, rather than simply a top half Power 5 team, I can not see justifying not getting an top end coach. This is up to your expertise to decide if Alford is a top coach or not, but the program no longer feels like an elite program, and the coaching seems replacement level. Unsure if there's any D1 coach out there worth their salt who couldn't go 15-17 with the talent we had this year, but there's plenty who could have done more.

Tonight's game is further justification.

Thank you for your time,Scott

From: Tony RodriguezTo: Guerrero, DanSubject: UCLA Basketball fan since 1972. You must let Alford goDate: Wednesday, March 09, 2016 7:57:50 PMAttachments: image002.png

Since the age of 9, I have been a diehard Bruin and graduated from the university in 1987. I wear the Blue and Gold proudly through good and bad years. I was a season ticket holder through the Harrick years and now that my business brings me back home, I was strongly considering renewing my tickets. That is until the last two years. I have seen the total breakdown of team chemistry and coaching to levels far beyond those of any dark years. The saddest part is that we have good players (and very good kids in general), but a favoritism and nepotism that is pulling this team apart. On top of this, there is no cohesive defensive philosophy. Coach Alford recruiting while excellent this year is more due to the UCLA brand than himself. Also he bypassed several players on the USC team that were desperate to be Bruins. I know one personally and I can tell you this player is a difference maker and a great kid. This brand is losing its luster with each passing year. Steve Alford is just not a fit here. Nothing to do with what kind of person he is. He just lacks the coaching fundamentals, regardless of talent, to succeed in a high level league like the Pac 12. He has and is alienating the fan base. Please do what is best for the UCLA community and make the coaching change. Sincerely,

Tony Rodriguez

Black Wall InTeRnaTIonal companIes

managIng DIRecToR-gloBal FInancIng

(310) 351-7221 DIRecT

Tony.RoDRIguez@BlackWallInTeRnaTIonal.com

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From: Scott J. TepperTo: Guerrero, DanSubject: I"ve had enoughDate: Wednesday, March 09, 2016 8:04:48 PM

Mr. Guerrero

Time to fire Steve Alford and to re-evaluate your own position at UCLA. Tonight's basketball game was only the latest disgrace in a disgraceful 3 year run by Alford. He was able to win with Howland's players, but not with his own.

I went to UCLA from 1963-1969 (college and law school). The last decade has been very shameful and difficult. But nowhere worse than with basketball.

A 20 point blow out loss to U$C -- and the third loss to them of the year -- is enough.

Fire Alford.

SCOTT J. TEPPER '67

scottjtepper@

From: Jaime GoldfarbTo: Rebholz, JoshuaCc: Guerrero, Dan; Block, GeneSubject: Re: Now is the Time for a Change for our Basketball ProgramDate: Wednesday, March 09, 2016 8:09:44 PM

Please tell me, that as stewards of this program, you would not contemplate letting this travesty continue.

Jaime Goldfarb

Jaime Goldfarb, Ph.D.CEOGoldfarb Educational Consulting

> On Mar 6, 2016, at 1:15 PM, Jaime Goldfarb <jaimegoldfarb1@ > wrote:>> Josh>> While I appreciate the response the reality is that if the direction continues as is you no longer have my support. In my opinion the current performance, and the direction of the program cannot be viewed as anywhere close to acceptable. And I find it unfathomable that the leaders of our institution could possibly hold that position. >> It pains me to say this but if a change isn't made I can no longer support the program. Although I'm sure it makes little difference in your view, but this means no more contributions, no season tickets (yes, this was in my future), no purchase of UCLA merchandise and no longer subscribing to the PAC 12 Network. I can't get over that I seem to care more about our basketball program than those in charge if it.>> Jaime Goldfarb>> Jaime Goldfarb, Ph.D.> CEO> Goldfarb Educational Consulting> >>> On Mar 6, 2016, at 7:15 AM, Rebholz, Joshua <jrebholz@athletics.ucla.edu> wrote:>>>> Jamie,>>>> Thank you. We appreciate and respect your feedback and thank you for your support.>>>> JR>>>>> On Mar 3, 2016, at 2:34 PM, Jaime Goldfarb <jaimegoldfarb1@ > wrote:>>>>>> Dear Mr. Rebholz,>>>>>> I'm reaching out to you to communicate my serious concerns about the current status, and potential future of our basketball program. As an entrenched Bruin (I received each of my BA, MA and Ph.D from UCLA) my passion for the program the program runs deep. Until recently I had never missed viewing a game, either in person or electronically, and basically lived and died with our wins and losses. I also was a regular contributor to the Wooden fund; but the recent direction of the program under coach Alford has destroyed that passion and I'm at the point of not watching any games (nor contributing to the fund) as I find them too painful to watch. It isn't only the quality of play, but the lack of focus, effort and skills fundamentals that makes watching intolerable. And if we were in years 1 or 2 of the current coaching staff I perhaps might be more lenient in my appraisal, but I see no

positives in the foundation that has been laid, and the trajectory of the program has been precipitously downward.>>>>>> I believe we are at a critical juncture, and the time is now to make a change and begin moving the program to where it has historically resided. I implore you to make the change now as I believe a continuation of this trajectory will only make the path to recovery more difficult.>>>>>> Regards, Jaime Goldfarb, Ph.D. (Class of 1989)>>>>>> Jaime Goldfarb, Ph.D.>>> CEO>>> Goldfarb Educational Consulting>>>

From: Dan BrisketTo: Guerrero, DanSubject: My father loved the BruinsDate: Wednesday, March 09, 2016 8:14:44 PM

Mr. Guerrero,I graduated from Pacific but always followed the Bruins.My late father was a incredible Bruin basketball fan. He idolized the team even after Coach Wooden retired. He was always the optimist but also taught me the game.Objectively I can tell you this team is talented but lacks the proper coaching. The team Coach Alford had his first year had 6 NBA players on the roster and should have been much better. This was an initial warning sign to me and it has progressively gotten worse (Btw I must say I'm currently a basketball coach in Texas). I have nothing at stake here but the love my father had for his team. Tonight I saw a team with no leadership and strategy. You should be looking to make a change.

Sent from my iPhone

From: David & Amy MadeoTo: Guerrero, DanCc: Rebholz, Joshua; Block, GeneSubject: Alford is driving alumni awayDate: Wednesday, March 09, 2016 8:16:54 PM

Dear Mr. Guerrero, Please end this charade now. I was a season-ticket holder for six years until Alford’s second season. When I returned to California in early 2000s, I intended to steadily up my donation levels and enjoy UCLA sports for years. I understood when it was time for Howland to go, but I still supported UCLA basketball strongly through the transition. But honestly I am now disgusted with this program. UCLA is embarrassing itself with this terrible coach and the stigma of nepotism, which now everyone can see. A great incoming class won’t change anything. I will cease all donations and support to UCLA until Alford is gone. There are plenty of other worthy organizations. Respectfully, David MadeoBA, 1992

From: michael sterenTo: Rebholz, JoshuaCc: Guerrero, Dan; jay sterenSubject: Re: UCLA Men"s BasketballDate: Wednesday, March 09, 2016 8:16:57 PM

Hi Josh,

This is not UCLA basketball.

Sincerely,Mike SterenVice President, Sales OperationsNMLS #267806 | Mortgage Capital Associates, Inc.Phone: (800) 974-4434 x261 | Fax: (424) 276-4829mikes@mtgcapital.com | www.mtgcapital.com

On Thu, Mar 3, 2016 at 4:18 PM, michael steren <mikes@mtgcapital.com> wrote:

Hi Josh,

Thank you for your time and for your response. All we want is for our Bruins to do well and have a chance at success again!

Sincerely,

Mike Steren | NMLS #267806

Vice President, Sales Operations | Mortgage Capital Associates, Inc.

Phone: (800) 974-4434 x261 | Fax: (424) 276-4829

mikes@mtgcapital.com | www.mtgcapital.com

From: Rebholz, Joshua [mailto:jrebholz@athletics.ucla.edu] Sent: Thursday, March 03, 2016 3:57 PMTo: michael sterenSubject: Re: UCLA Men's Basketball

Mike,

Of course I know you. Appreciate the email and hate to hear that Jay won't be with us Saturday. We certainly appreciate and respect your position. Dan is most definitely evaluating everything. Appreciate your tremendous support. Go Bruins!

JR

On Mar 3, 2016, at 1:29 PM, michael steren <mikes@mtgcapital.com> wrote:

Hi Josh,

You don’t know me well (we have only met a couple times), but you do know my father - Jay Steren. This morning, he came into my office and expressed how he would not attend the UCLA vs. Oregon State basketball game on Saturday because “there is no point.” I have been attending UCLA basketball games with my father since the 1980s, and this is the first time I have ever heard him willingly decline to attend a UCLA home game with this sentiment. He is disgusted.

But who can blame him? This program is relegated to tenth place in the Pac-12 Conference, we have a losing conference record, and we are nationally irrelevant again. The decline of the state of the program over the past three years since Steve Alford took the helm is highly unsettling. While the trajectory for the program should be on the rise, exactly the opposite is happening.

Steve Alford is not the right coach or fit to carry on the once proud UCLA Men’s Basketball tradition. Please make the necessary changes!

Sincerely,

Mike Steren | NMLS #267806

UCLA MUP, 2003

Vice President, Sales Operations | Mortgage Capital Associates, Inc.

Phone: (800) 974-4434 x261 | Fax: (424) 276-4829

mikes@mtgcapital.com | www.mtgcapital.com

From: Jeremy SteinTo: Guerrero, DanSubject: Please fire AlfordDate: Wednesday, March 09, 2016 8:20:14 PM

Dear Dan,

As a proud 2001 alum, I am boycotting men's basketball as long as it shepherded by Steve Alford. You have the power to fix this disastrous situation, if you truly love Ucla athletics you will act now. While next year will inevitably be better, it is a dead cat bounce, Ucla will be in the gutter until real leadership is restored.

Proud Bruin,Jeremy stein

From: Brad GilbertTo: Guerrero, DanSubject: PleaseDate: Wednesday, March 09, 2016 8:25:26 PM

Dear sir,Asking you to fire Steve Alford seems petty and reactive, and yet what has transpired this season leads me to write to you tonight.I see stats like "Gonzaga reaches the NCAA tournament for the 18th straight year" and I simply shrug my shoulders and start making excuses, but deep down I know they are simply that: excuses.Certainly the landscape of college basketball is nothing like it was during our glory years, and yet, doesn't that legacy deserve more?How can such a disappointment lead to increased donations, season ticket sales, and merchandise sales?I know that there is a significant buyout for Steve Alford. I know that he has recruited some great talent for next season, and yet it seems like the players do not improve over the course of a season or even over several. Sure, we went to the Sweet 16 twice, and yet there has been something missing.Pauley Pavilion is beautiful and always will be a shrine of basketball, but the cheering echoes over empty seats, and the booing seems louder every year.We deserve better. You deserve better. The student-athletes deserve better.I am a Bruin for life. A second generation alum. I bleed blue and gold. Tonight I cried blue and gold tears.Please be a good leader and steward of a once elite and historic program. Do what is right.Best,-bgPS- I am a simple elementary school teacher, but I will pledge $100 towards the buyout, and I will rally my old classmates and friends to do the same. Don't make this about the money, rather, make it about the future.

Sent from my iPad

From: MatthewTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Coach Steve AlfordDate: Wednesday, March 09, 2016 8:27:40 PM

Dear Mr. Guerrero,

It should be clear by now that Steve Alford is unfit to lead the UCLA men's basketball program. A losing record, a historically bad 10th place conference finish, and not one, not two, but THREE losses to USC (none of them competitive) demonstrate beyond any doubt that the program is in terrible shape.

Aside and apart from the results on the court, the method of Coach Alford's regime is also unsound. As this article demonstrates (not with opinion, but with statistics), he has featured his son Bryce Alford far beyond what any unbiased coach would. https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.kbienwz52

In fact, Bryce Alford is on pace to be the all-time leader in minutes played in UCLA history. That is a remarkable statistic for a program that has featured so many amazing players throughout the year. I offer these statements not to criticize Bryce Alford; he is not in charge of how much he plays. Instead it calls into severe question his father's judgment as a coach. In other words, based on the indisputable facts relating to Bryce Alford's tenure as a UCLA basketball player, is plainly mistaken to assert in response to the widely-circulated petition calling for Coach Alford's dismissal that he wants to win as much as anyone. He demonstrably does not, as he has put his son's basketball career ahead of the performance of the team as a whole. (Nor does a desire to win qualify one to be a coach at any level, as wanting to win is a given, not an extra, for such position.)

There is simply no rationale for retaining Coach Alford at this point.

His Sweet 16s do not justify remaining UCLA head coach. Otherwise, you would not have fired Steve Lavin.

His great recruiting class does not justify remaining UCLA head coach. Otherwise, you would not have fired Ben Howland.

I am a third generation Bruin and have made donations to a variety of sports programs at UCLA. I will not continue to do so as long as Coach Alford remains at UCLA.

Frankly, the situation is embarrassing for UCLA, its student-athletes, its student body, and its alumni. Progress may not always be linear, but it does show itself with time. Each year of Coach Alford's tenure has been worse than the one before. There is simply no rational basis

to believe that he can lead UCLA to where it should be -- the best basketball program in the west and one that consistently challenges for conference and national championships.

Change is not always easy, but there are times when it is clearly necessary. This is such a time.

Please show the initiative and leadership that UCLA fans so desperately want and terminate Coach Alford's employment. Failing to act will only result in further damage to the once-proud program of the great John R. Wooden.

Sincerely,Matt Henderson JD '03

From: MyProsperityTV .To: Guerrero, DanSubject: Fire Steve Alford NowDate: Wednesday, March 09, 2016 8:27:50 PM

Fire Steve Alford Now!

From: Warner AndersonTo: Guerrero, DanSubject: Fire Steve Alford and Adrian Klemm now.Date: Wednesday, March 09, 2016 8:30:11 PM

They are gross incompetents. They can't perform their jobs. They don't improve or develop their player. They have no teaching skills demonstrated for 4 years. They never take developmental classes in their respective sports. They don't attend college seminars on their respective sports to improve their knowledge. Also, they don't attend professional training camps to improve and develop their teaching skills.

Warner Anderson class of 1976

Sent from Mail on Android

From: David ElliottTo: Guerrero, DanSubject: Fire Steve Alford!Date: Wednesday, March 09, 2016 8:34:58 PM

Tonight's game was humiliating. If you have any balls, three losses in one season to our rivals will be the straw that broke the camel's back and you will do what needs to be done. Fire Steve Alford.

David ElliottUCLA Class of 1969

Sent from my iPad

From: Troy CarsonTo: Guerrero, DanSubject: AlfordDate: Wednesday, March 09, 2016 8:35:51 PM

Alford is arguably the worst coach in the history of UCLA and has a sketchy history. He needs to be fired. He is a disgrace to one of the finest universities in the world. Change needs to come immediately before one of the great programs in college basketball history becomes irrelevant. Thanks for your time and I hope you take action.

Troy

From: Floyd RussTo: Block, GeneCc: Guerrero, DanSubject: A reasonable requestDate: Wednesday, March 09, 2016 8:40:14 PM

FIRE ALFORD!

He's ruined the program due to the favoritism he gives his son. This is embarrassing to all Ucla alumni and basketball fans in the entire world.

Please step up and do what is necessary!

Do it this week so we can get a great new coach and have a huge season next year with great recruits.

Sent on the go. Please excuse any iPhone typos.

From: Ryan PeakTo: Aaron1050@ ; Guerrero, Dan; Block, GeneSubject: Fire Steve Alford Take action nowDate: Wednesday, March 09, 2016 8:43:06 PM

Tonight's loss to USC, the third time this season, sealed the deal for me. I am not going to support UCLA athletics anymore until STEVE ALFORD is fired. In fact I wish Dan Guerrero can go with him as he was the one who hired Steve. It truly is sad and embarrasing to be a UCLA basketball.

As a proud alumnus, I am going to tell my fellow UCLA friends and alumni the same thing. Money always seems to talk so I have to see if there will be change.

Just utterly disgusting....

From: Dan CooperTo: Guerrero, DanSubject: Fire Steve AlfordDate: Wednesday, March 09, 2016 8:46:19 PM

Dear Mr. Guerrero,

I have been a UCLA fan for 45 years and I have never seen a more inconsistent team in my life.That is a direct reflection of poor coaching. I keep hearing we have a top-five recruiting class coming in next year, and that will supposedly solve all of our ills. We could have the number one recruiting class coming in next year and it still won't matter as long as Steve Alford is the coach. We need a coach that will get the best out of this team going forward and Steve Alford is not that man. Otherwise, we will see another pathetic excuse for a team next year. Another year like this, and the program will be hard-pressed to attracttop-notch recruits to come to UCLA in the future. I have a feeling boosters will also see the lack of development next year and decide to close their pocketbooks to future donations to your athletic program. I do not believe that is what you want to see especially after spending millions of dollars on renovating Pauley Pavilion.

Sincerely,Dan Cooper

From: Lewis GuissTo: Guerrero, DanCc: Block, GeneSubject: We need a new AD and BB coachDate: Wednesday, March 09, 2016 8:48:25 PM

I went to UCLA in 1967. If I had received less than a C average I would have been sent to Vietnam with a high chance of becoming an addict or returning injured or dead.In my first Chemistry 1 class they gave only 10 A's out of 350 students. I was number 11. Life is tough and you have to deal with that.I think that coaches for Football and Basketball who do not meet minimal expectations need to lose their jobs. Not even close to having their lives ruined forever or passing away.Lewis Guiss '71

Sent from my iPad

From: Raber, SteveTo: Guerrero, DanSubject: RE: HoopsDate: Wednesday, March 09, 2016 8:48:27 PM

Mr. Guerrero. Wow. Another year of Alford is the absolute worst thing we can do. Time to cut our losses. Seriously.

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-----Original Message-----From: Raber, SteveSent: Saturday, March 05, 2016 09:53 PM Eastern Standard TimeTo: 'jrebholz@athletics.ucla.edu'Cc: 'dguerrero@athletics.ucla.edu'Subject: Hoops

Dear Josh,

I hope you're doing well. I'm writing about the basketball program. I started watching games in 1966, including the late night replays called by Dick Enberg.

What is happening now is a disgrace to the program. We are at rock bottom. I understand that there may be perceived obstacles to changing course, including a terrific incoming recruiting class. One thing I have learned in my professional life, however, is the importance of cutting losses when things are headed in the wrong direction. When Coach Alford was hired, I received a call from a prominent alum from Iowa, telling me that we would regret the hire. I said I was willing to give him a chance. But Coach Alford has done nothing to convince me that he will suddenly turn into a good coach. To the contrary, he comes across as an arrogant, mediocre coach who will never be a good ambassador for the program.

The time for a change is now. I'm a Wooden Fund member, but not a big donor. Nevertheless, I plan to support only Derek and the golf team, and not to renew my Wooden Fund membership, as long as Alford is the coach. I just can't support this kind of mess. I would contribute toward a buy-out.

Most importantly, my love for UCLA basketball is slipping away. I'm falling toward indifference about the program. The thought of that makes me sad.

Best regards,

Steve Raber

Bruin18 FounderVarsity ClubClass of 1982

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From: Julian MintzTo: Rebholz, Joshua; Guerrero, Dan; Block, GeneSubject: UCLA BasketballDate: Wednesday, March 09, 2016 8:52:42 PM

Mr. Block, Mr Guerrero, and Mr Rebholz,

I'm writing to express my displeasure and concern with the state of our basketball program and it's current leadership.

I won't belabor the various facts and opinions about our program that lead to this concern - I know many other fellow fans will already be doing that.

But it's important that you know that I'm among the many that won't be participating in the UCLA Basketball experience - an experience that has meant so much to me since I was a young kid - until big changes are made that show that you guys care half as much as we fans do.

I started attending games when I was 7. Some of my fondest sports memories happened with my family and friends in Pauley.

I remember in '95, I was 10 years old and had a basketball game of my own during the Missouri game in the tournament. A large group of players, coaches, and parents had gathered around a small TV in the corner of the gym in the games final minutes, and exploded with joy when Tyus made his famous layup. I remember that for probably the only time in my childhood playing days, I could have cared less about the game that I was in, and still to this day am sad that I didn't get to experience that moment with the rest of the UCLA community.

I was a Senior at UCLA during Coach Howland's first Final Four run. I attended all 6 tournament games with friends that year; those 3 weekends make up some of my fondest memories as a student in Westwood.

UCLA basketball was a big part of my life as a kid, and while it's importance in my life has decreased as I've gotten older and real priorities have set in, it still holds a special place in my heart. I have two young kids now, and I always dreamed that they'd get to experience the glory of a rocking Pauley Pavilion with their dad. As it stands today, I wonder when that moment will finally come, if it ever comes.

I get that sustained excellence in college hoops is hard. I don't expect UCLA to win at the highest levels at all times. Us UCLA fans get a bad rap for our unrealistic expectations, but that's a fallacy. All we want is a product on the floor that we can be proud of, one that reflects the tenets of the University that it represents: smart, tough, resilient, and honest.

It's my and many other Bruin fans opinion that the current leadership of the program, and the subsequent product put on the floor, does not reflect those tenets. Specifically, I'm concerned that the leadership doesn't have the best interests of the program at heart. That alone is enough to walk away from Bruin basketball until a change is made. But combined with the inarguably mediocre basketball coaching skills (.500 record at the high major level), and you have a recipe for disaster (see: overall season record; Pac12 record; results vs USC).

I'm in a great place in my life. I have two wonderful kids, a loving and supportive wife, and an already successful career with a really promising future. I don't NEED basketball to make me happy liked I did as a kid. But I've always dreamed of having season tickets; of sharing them with friends; of taking my two kids and my dad to games to watch my Alma Mater; and of my kids one day growing up to love Coach Wooden's program and the University that it represents. I stayed at arms distance after the questionable head coaching hire 3 years ago, and have only increased my distance after seeing the results. Until changes are made, we'll all be staying away from Pauley and UCLA broadcasts.

Thanks for your time.

Respectfully,Julian MintzClass of 2006

From: Ira SwartzTo: Guerrero, Dan; Block, GeneCc: Smith, Brian; Junker, AliciaSubject: Fire Steve Alford immediately!Date: Wednesday, March 09, 2016 8:52:46 PM

Dan, I am a 1966 UCLA alumnus.  Furthermore, I am a Bruin Legends WAF member and hold both football and basketball season tickets, which I have had for well over 25 years.  My wife and I have not attended the last half-dozen basketball games as we have lost all interest in UCLA basketball.  It is both embarrassing and disgraceful to see what has happened to the UCLA basketball program! There is NO argument left to keep Steve Alford!  You need to do the right thing by recognizing the mistake you made in his original hire, and terminate him immediately.  If you fail to do so, your legacy, in my opinion, will be the A.D. who destroyed UCLA basketball. If you do not immediately terminate Steve Alford, I can promise you that I will NOT renew my basketball season tickets and furthermore substantially cut back my contributions to the WAF.  This is not intended to be a threat but simply a promise. Sincerely,Ira Swartz

From: rawley valverdeTo: Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: KNOW WHEN TO HOLD "EM, KNOW WHEN TO FOLD "EM- Coach Steve AlfordDate: Wednesday, March 09, 2016 8:55:55 PM

needs to go yesterday.

I'm sure you're all acutely aware of this.

The mens' bb program is dead right now.

Letting him coach next year's stud recruits is fools gold. Of course he's gonna win 25 games. I could coach next year's squad to 25 wins.

You all are no doubt being inundated with similar messages so I'm gonna sign off and let you pore through the rest of them.

Go Bruins!

Respectfully,

Rawley ValverdeClass of '83

From: Warner AndersonTo: Guerrero, DanSubject: Hire Rick Pitino of Louisvelle TodayDate: Wednesday, March 09, 2016 8:58:24 PM

Warner Anderson class of 1976

Sent from Mail on Android

From: Keon VafaiTo: Guerrero, DanSubject: A UCLA alumnus begging you to...Date: Wednesday, March 09, 2016 9:00:49 PM

Sir, please. You know what this is about, I'm not even going to say it. Alford needs to go. No not next year, tomorrow. UCLA has become the laughing stock of CBB, it's all over ESPN, etc. Oh he has a $10 million buyout? Take whoever decided that was a good idea to put that in a contract, and take it out of their salary. Contract lawyer, whoever. I don't care. But he has to go, now.

Sincerely,A caring UCLA alumnus.

From: Alan CoxTo: Guerrero, DanSubject: Basketball"s version of 50-0Date: Wednesday, March 09, 2016 9:04:06 PM

Hello Dan,

As one of the undersigned of the fan petition sent to you last week, I was very interested to read your reply. I was also curious to see if your respectful, thoughtful response to the petition and your public support for Coach Alford would inspire the team to come out and compete hard against USC.

The answer was an emphatic NO.

Unfortunately, this was basketball's version of the 50-0 demolition we suffered from USC four years ago. I'm sorry Dan, but it's crystal clear there is NO rescuing Alford's program no matter what you do. Any recruits coming in will have their impact negated by those transferring out. There's really only one responsible choice here.

And that is to let Alford go, and put UCLA basketball in the hands of someone like Jamie Dixon or Tony Bennett, someone of that caliber.

I know many, many UCLA fans would agree, and would thank you profusely for giving them hope and excitement again for UCLA hoops.

That's what I implore you to do: give us hope and excitement again for UCLA hoops.

You've done it before. You can do it again!

Respectfully,

Alan Cox

Sent from my iPhone

Sent from my iPhone

From: Ryan PeakTo: Block, Gene; Aaron1050@ ; Guerrero, DanSubject: Re: Fire Steve Alford Take action nowDate: Wednesday, March 09, 2016 9:10:12 PM

FINAL: USC 95, UCLA 71USC's largest win vs UCLA since 1945USC: 1st 3+ game sweep of UCLA since 1941-42UCLA hired John Wooden in 1948

Largest win since WWII. First 3 game sweep since 1941-1942!!!

On Mar 9, 2016 8:43 PM, "Ryan Peak" <ryanpeak618@ > wrote:

Tonight's loss to USC, the third time this season, sealed the deal for me. I am not going to support UCLA athletics anymore until STEVE ALFORD is fired. In fact I wish Dan Guerrero can go with him as he was the one who hired Steve. It truly is sad and embarrasing to be a UCLA basketball.

As a proud alumnus, I am going to tell my fellow UCLA friends and alumni the same thing. Money always seems to talk so I have to see if there will be change.

Just utterly disgusting....

From: Richard RussellTo: Guerrero, DanSubject: UCLA basketball a shambles....Date: Wednesday, March 09, 2016 9:10:28 PM

Worse every year under Alford.

If your job is to ensure UCLA'S honor and competitiveness, a change needs to be made.

A great recruiting class next year is only a potential bandaid for an ongoing toxicity... players have checked out on coach, so he's no longer effective.

From: YahooTo: Guerrero, DanSubject: Alford & DonationsDate: Wednesday, March 09, 2016 9:17:25 PM

I love ucla! But Alford is ruining that love! Ironically, got the annual call from the ucla fund tonight asking for a donation. Told them I would not donate until Alford was no longer associated with ucla and the student stated a common response of late. Losing season, empty pauley, no hope and less fund raising are all good reasons to move forward. #FireAlford

Derrick Nueman1999

From: Steve SeretanTo: Guerrero, DanSubject: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1Date: Wednesday, March 09, 2016 9:25:17 PM

TERMINATE THE IDIOT COACH YOU HIRED. HE IS A DISGRACE TO UCLA BB TRADITION. SteveStephen Seretan www.LesterandMe.com www.KISSReleasingSystem.comAuthor of Lester and Me, My Unforgettable Conversations With American Master, Lester Levenson KISS Releasing Now... To Master Your World"Keep It Simple Sweetheart"Dream It.........Release.........Create ItKISS Releasing...For LIFE

From: Jay ChungTo: Guerrero, Dan; Rebholz, JoshuaSubject: Hey Dan, what"d you think of the SC game?Date: Wednesday, March 09, 2016 9:26:14 PM

From: B CoddTo: Guerrero, DanSubject: Fire Steve AlfordDate: Wednesday, March 09, 2016 9:29:10 PM

Fire Steve Alford, now--Brian CoddClass of '91Lifetime Alumni member

From: J WatermanTo: Guerrero, Dan; Rebholz, JoshuaSubject: Please let Steve Alford goDate: Wednesday, March 09, 2016 9:29:53 PM

I am a UCLA grad and come from a family of UCLA grads/loyalists. We all desperately want to root for the program, but Steve Alford has made it impossible to do so.

He is an embarrassment to the fine tradition of UCLA basketball.

We hope the institution will decide now to move in a different direction and protect the program from additional damage, regardless of the incoming recruiting class.

In our view, a change should be made now.

From: Daniel TangTo: Guerrero, DanSubject: ucla basketballDate: Wednesday, March 09, 2016 9:31:54 PM

Mr. Guerrero,

I am a proud UCLA alumnus and UCLA Marching Band member, class of '07. I attended nearly every home men's basketball game during my four years there. I was in San Antonio for the Final Four in '08. Some of my best memories at UCLA revolve around attending those game with Bruins who would become lifelong friends.

It is with great sadness that I now look at the state of our men's basketball team. Indeed, it is hard to watch. The team does not lack talent, but they lose close games. They routinely lose to teams that are less talented than they are. The team shows little improvement from the beginning of the season to the end. They do not play with cohesion or passion. In fact, the team often looks like they have little interest in winning the games and no idea what they're doing on the court. I WANT to support this program and the players, but I'm embarrassed to even wear my UCLA gear during basketball season now for the above reasons, and many more.

The fans have already voted with their feet - you know the attendance numbers. Seeing the empty stands on TV is embarrassing. I can tell you that all the Bruins I speak with feel the same way as I do about the program.

The point is this. These are all indictments against the head coach. Coach Steve Alford needs to go.

If you care about UCLA basketball as much as you say you do, make a change at head coach. I regret to say that I cannot attend another home game or contribute to UCLA athletics until I can be proud of the men's basketball program once again.

Go Bruins!

Daniel TangClass of '07

From: fmendozamd@To: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Thoughts From an Alum That Bleeds Hard WorkDate: Wednesday, March 09, 2016 9:35:25 PM

Dear Chancellor Block, Dan Guerrero and Josh Rebholz,

It is my hope that you have seen the writing on the wall and have already decided that it is time to let Alford go. If that is the case, there is no reason to read further.

In the unfortunate circumstance that the decision has not been made, I urge you to reconsider and to please do so as soon as possible.

I have followed UCLA basketball since I was in high school 25 years ago. UCLA was my dream school and I was fortunate to attend. I worked my tail off in my life. Nothing was ever given to me. I am a first generation Mexican-American, middle child, but first to go to college who learned he could beat any person at his school in math regardless of race and could achieve anything he wanted with hard work. I became Viice-president of my UCLA Medical School class, my name is on the wall at the David Geffen School of Medicine for the best medical student entering pediatrics and have continued to succeed in my current field of cardiology. All of that was earned with hard work.

Nothing that I see from Steve Alford is consistent with hard work or vision. His teams play pathetic defense and this has been reflected by the trend in his winning percentage. In the three years he has been at UCLA, his winning percentage has declined and the level of play has deteriorated. I realize progress does not always head in a straight line, but Coach Alford's line has been pointing south and it would be a miracle if the line did a 180 degree turnaround.

It should be readily apparent that Coach Alford will never be able to maximize the potential of his players or win us a Pac-12 title, let alone take us to a final four. He had more talent on the team this year, then 80% of the teams in our conference, and yet we finished 10th in the conference, with a pathetic conference record and overall losing record. Good coaches have results that exceed the level of talent on their teams, bad coaches underperform. Coach Alford has underperformed.

I am not an unreasonable fan but I do expect a coach to get his players to play with heart and purpose. Coach Alford, plain and simple, has embarrassed UCLA basketball. Enough is enough. It is time to let him go.

Thank you,

Fernando Mendoza, MD

From: Warner AndersonTo: Guerrero, DanSubject: Fire Tim Cates radio 570 AMDate: Wednesday, March 09, 2016 9:49:14 PM

He doesn't know the facts, truth, or face the reality.Warner Anderson UCLA class 1976

Sent from Mail on Android

From: Andrew MarroquinTo: Guerrero, DanCc: Rebholz, JoshuaSubject: Please restore UCLA HoopsDate: Wednesday, March 09, 2016 9:51:28 PM

Dan and Josh,

I'm not going to write a lengthy email to get my point across. You are both very intelligent human beings. You see what is going on with our proud program. For the love of UCLA, please make a change. I will pledge 25k next year if a change is made.

Sincerely,

Andrew

From: Greg GutiérrezTo: Guerrero, DanSubject: Men"s BasketballDate: Wednesday, March 09, 2016 9:51:40 PM

It's time for a new Men's Basketball coach. Lets restore the pride and excellence that is synonymous with UCLA basketball.

Thank you,

Gregorio GutierrezUCLA '11

From: Isaac MatarassoTo: Guerrero, DanSubject: Please make a change - Men"s basketball head coach...Date: Wednesday, March 09, 2016 9:53:20 PM

Dear Mr. Guerrero,

I realize you are in a difficult position with regards to dealing with the coach of the UCLA basketball program, but I had to take a moment this evening reach out and express my frustration directly to you.

What concerns me most about Coach Alford is that I don't see him as a fit within our athletic culture and program. Further, he has lost the support of the overall fan base and alumni. If people do not have the desire and want to invest their energy in supporting the current coach, winning or losing doesn't really matter much. UCLA basketball support is one of the greatest marketing tools the university has at its disposal, yet we are losing precious years in regaining proper support for the program.

Honestly, last year, the team was on the cusp on not making the tournament and played well for two games to make the sweet-sixteen, but it was a frustrating season overall. This season was that much worse, because we saw the talent play to its potential at times, but essentially give up the 2nd half of the season. It does not speak highly to the coaching staff.

I found it intriguing that my 7-year old son said to me this evening, "don't worry dad, UCLA will better in football, UCLA is always better in football than basketball".

We are losing generations of future fans also.

Thank you for taking the time to read this and I hope you will make a decision to make a change that will positively impact the school, our student athletes, the community and the alumni.

--Best regards, Isaac Matarasso (Class of 1989)

From: Jay ChungTo: Guerrero, Dan; Rebholz, JoshuaSubject: "progress is not a straight line" But our line is going straight down.Date: Wednesday, March 09, 2016 9:58:45 PM

You're an idiot if you can't see otherwise.

When's the last time UCLA lost this badly to SC? Or lost to them 3x in one season.

Wake the fuck up Dan.

From: James ZhouTo: Rebholz, Joshua; Guerrero, Dan; James ZhouSubject: The Death of UCLA BasketballDate: Wednesday, March 09, 2016 10:01:23 PM

Gentlemen,

My name is James Zhou and I'm a 1995 graduate of UCLA. I write to you and many have probably done recently to voice our displeasure at the direction of UCLA basketball. UCLA basketball not only holds a special place at our fine institution, and in the hearts of it's alumni, students and fans, but also among the basketball community of our nation and dare I say in the world. To see it so sickly and seemingly on its death bed is unimaginable and intolerable to me. As you are custodians of this great tradition, I implore and indeed expect that you to do something cure this condition.

I won't go into great details as to the reasons why UCLA basketball is where it is, but suffice to say, that the present basketball coach is not the right man for the job. I do not expect Alford to be John Wooden, but I also do not expect the head coach to put his self interest above the interest of our great university in blatant show of nepotism toward his son. What I do expect from our head coach is to be a teacher of first order in instilling fundamentals, proper defensive play, and tenacity and camaraderie among his players. This I do not see whatsoever with our team, if one can call it that. Instead I see a bunch of individuals trying to selfish get their own points; the only semblance of a team is the standard uniform worn by the players.

Steve Alford is not the right man for the job. He is not a good coach. He has proven that. Do not prolong this process; do not prolong the agony of UCLA basketball. Fans will continue to leave; donations will continue to dwindle until UCLA basketball is cured! A healthy UCLA basketball program is an economically good not only for the entire athletic department but for the university as whole. Do not be shortsighted; take the long view.

Cure UCLA basketball!! Terminate Steven Alford.

Very truly yours,

James Zhou, Class of 1995

From: Kenji KumaraTo: Guerrero, DanSubject: Nepotism killed the team the past 3 yrsDate: Wednesday, March 09, 2016 10:07:40 PM

have to deal with that issue. Said that nepotism will always kill recruiting, as no one wants to compete or deal with the issues with the coaches son.

Also a good point that no father is unbiased when it comes to their own son. So a coach should be responsible and realize that and not put the school that they are coaching in that position.

because of the nepotism. Ball would come anyway b/c his dad wants all his kids to play at UCLA, and it's not like the other guys are elite guard recruits. The nepotism obviously was a critical component to the failure of this team. I recall earlier in the year there were posters (who haven't appeared lately) being outraged by the accusations of nepotism. Really?

He's right it's not Bryce's fault but it sure looks like Steve is trying so hard to prove everyone else is wrong he's lost sight of reality.

At this point I could almost see Steve resign, he has to realize he's put Bryce in the middle. Bryce could volunteer to come off the bench next year to try and help his dad but he shouldn't have to, his dad is the one who played him too much and gave him too much freedom.

But he'll laugh all the way to the bank if he gets fired. The nepotism has been a problem from day one. CSA played roughly the same minutes as Zach Levine, a freaking lottery pick in the NBA draft (or close thereto). Really? I know Zach had a crappy attitude toward the end of the season, but can you blame him? Competing for minutes with a kid that wouldn't get a sniff at a big time program. Then last year, Bryce hunted shots at the expense of the team. He did improve toward the end of the year and had the big game against SMU. But that doesn't negate his limitations and the fact that he wasn't anywhere close to what an elite guard at UCLA has been. Then this year. . . Let's see: Mike Warren, Greg Lee, Andre McCarter, Roy Hamilton, Pooh Richardson, Darrick Martin, Tyus Edney, Jordan Farmar, Darren Collison, and . . . Bryce Alford. Wow.

From: Jason AmesTo: Guerrero, Dan; Rebholz, JoshuaSubject: UCLA BasketballDate: Wednesday, March 09, 2016 10:08:42 PM

Hi Mr. Guerrero, Mr. Rebholz

I don't hold out much hope that this email will accomplish much but I feel like it is important for me to say my piece. I'm not a current season ticket holder or a big time donor, hell I didn't even go to UCLA but for as long as I can remember I've been a fan of UCLA athletics. In years past my Thursday's and Saturday's rotated around UCLA basketball, if I wasn't able to go to a game I'd always watch from home (and ensure no one bothered me during the game). Sadly, since the hiring of Coach Alford I haven't set foot in Pauley and my passion for UCLA basketball has never been lower. There have even been times this season when I didn't even realize there was a game on!

I know making a coaching change isn't an easy decision but it is very clear to me that the only way to fix UCLA basketball is with a new head coach, even if it means losing the current recruiting class.

If you are able to make a coaching change this year I'd be very honored to count myself a season ticket holder once again.

thank you, Jason Ames

From: Sunil PareenjaTo: Guerrero, DanSubject: Fire Steve AlfordDate: Wednesday, March 09, 2016 10:08:45 PM

Mr GuerreroI love UCLA basketball! I have been a huge fan since 1989 when I came to UCLA as a freshman. Tyus Edney, Ed O'Bannon, Arron Afflalo, Luc Richard Mbah a Moute, Jordan Adams. Bruin heroes who brought glory to our school. I catch every game I can and take pride in our team.

This is no longer true. Steve Alford has disgraced our school. He sacrificed our team to showcase his son Bryce. Candidly, Bryce has 2 skills: shooting 3 pointers and shooting free throws. At best he should be playing 10 minutes a game. Yet Steve Alford has made Bryce the face of our team and we have suffered because Bryce is a mediocre, selfish player that his father plays excessively. Every minute he plays, our team is worse, both at that moment and in the future because of the image it creates of our team for future recruits. This is beyond nepotism, this is a breach of Steve Alford's fiduciary responsibility to our school. This alone should be grounds for termination.

Our team went 15-17 this year. We were 6-12 in conference. WE LOST TO USC THREE TIMES! That alone is also grounds for termination. USC is a bad team with a bad coach. Any team that loses to them 3 times is beyond bad.

Steve Alford has done the incredible. He had made me stop caring about UCLA basketball, because he is not creating a product worthy of being called UCLA basketball. He is not coaching effectively. He is not making his players better. He is not being accountable for the failures of the team, and especially about the numerous failures of Bryce. He needs to be fired.

Steve Alford was a bad hire and he was given an obscene contract. Those things are done and we have been damaged. We need to live with that. But he cannot be our coach one minute longer. He needs to be fired now. Fans are abandoning our team, not attending games, and ashamed of the product that is now UCLA basketball. I do not fault our players other than Bryce and Kory Alford. You can kick them out of school too when you fire their dad. No doubt, 2 deserving students lost their chance to be Bruins so these sons of Alford could attend. This is beyond shameful.

You know how much the UCLA community wants Steve Alford out of our school. He and his son are thoroughly hated by your fellow Bruins. This season has been a disaster, but you can still create the highlight of the season by ridding our school of Steve Alford. Please fire Steve Alford.Thanks!Sunil Pareenja, class of 1993

From: Chris MalloyTo: Guerrero, DanSubject: Please stop the madnessDate: Wednesday, March 09, 2016 10:15:40 PM

This is unacceptable. You know better than this. I’m too “beat down” to write a two page letter. This program is irrelevant right now. Chris Malloy

From: Kennedy CosgroveTo: Guerrero, DanSubject: Fire AlfordDate: Wednesday, March 09, 2016 10:17:56 PM

Sent from my iPhone

From: Scott TretskyTo: Guerrero, DanSubject: Please do somethingDate: Wednesday, March 09, 2016 10:22:27 PM

Dan,

This is getting ugly. The fanbase just doesnt have faith in him. You dont need a big splash name hire. You just need to get a smart hire than make UCLA elite. Randy Bennett at St Mary's would be great....or Haase at UAB would be SOLID and fans would love it.

Please end this misery with Alford. Youre losing the fan base right now.

Scott

From: Vitor CasillasTo: Guerrero, DanSubject: Cancellation of basketball season tickets and further donationsDate: Wednesday, March 09, 2016 10:24:55 PM

Mr. Guerrero,

I, like many of my fellow Bruin alumni, will not be renewing my basketball season tickets and will be withholding any further contribution to the Wooden Athletic Fund until Mr. Steve Alford is dismissed as head coach.

If you cannot see the dismal coaching (or lack thereof) apparent throughout the entire Alford tenure, then you are part of the problem. Only look to Coaches Jim Mora and John Savage and consider whether you believe Mr. Alford is of the same ilk.

Sincerely,

Vitor Casillas

From: Drew RoddanTo: Guerrero, DanSubject: Fire AlfordDate: Wednesday, March 09, 2016 10:25:48 PM

Mr. Guerrero, please find the time in the next few days to discuss the next moves that must be made on behalf of the UCLA men's basketball program.

We surely must agree that this season has been an all-time low for our signature program and therefore a disgrace to our athletic department's historic reputation. While we may disagree on the specifics, its clear after 3 seasons the Aldord is not the answer.

Look forward to speaking soon.

Drew

Drew Roddan, UCLA class of 2001Lifelong Bruin

From: Peter H. CruzTo: Guerrero, DanSubject: UCLA Basketball in DisrepairDate: Wednesday, March 09, 2016 10:28:07 PM

AD Guererro,

After this disastrous men's basketball season, the results are in; Coach Alford's tenure is a failure. Pauley Pavilion consistently sits half empty and enthusiasm for the program is at an all-time low.

Not only did the team get worse as the season progressed, but Alford managed to lose THREE times to Southern Cal. Such results are historically unprecedented.

Although I have strong concerns regarding your ability to make a sound hire given your checkered history hiring coaches for major revenue sports, allowing Coach Alford to return for a fourth season could cause serious longterm damage to the program.

It's a shame it's come to this, but I strongly urge you to admit your failure, and move on from Coach Alford.

Regrettably,

Peter H. CruzClass of '99

Sent from my iPhone

From: Kenji KumaraTo: Guerrero, DanSubject: Embarrassed againDate: Wednesday, March 09, 2016 10:41:59 PM

UCLA Basketball: Bruins Get Embarrassed By USC In The Pac-12 Tournament

by Mike Regalado 29m ago

The UCLA Basketball team ended their season on a highly embarrassing note as they allowed the USC Trojans to run them into the ground in the first round of Pac-12 Tournament.

USC just destroyed the UCLA Basketball team 95-71 at the MGM Grand Garden Arena in Las Vegas, Nevada in the first round of the Pac-12 Tournament. Look at that score carefully. The Bruins gave up 95 points to their crosstown rival. To add, it is the third time the Trojans have defeated the Bruins this season.

RELATED: UCLA AD Dan Guerrero Responds To Fan Petition

The funny thing about that is in their first two meetings, USC won by a combined 33 points. The Trojans were only seven points away from matching that in this one game.

This is March Madness. UCLA, the most storied college basketball program in history, was not prepared for this game. But that seems to be the theme.

Once again, this team led by Head Coach Steve Alford, came out flat, played no defense and were dunked on throughout the night… by their crosstown rival. You think it was bad with Ben Howland?

THIS IS NOT THE UCLA WAY.

This is not how you represent the school with 11 National Championships, the most in the NCAA. It is embarrassing.

That did not happen. UCLA has seen this USC team twice before and played as if they had no clue who they were.I, of all people, should have known that this game would be no different. I gave UCLA Basketball the benefit of the doubt. I believed that they would take this game to heart. I believed that they would raise the level of competition for the Pac-12

Tournament, especially going against USC, who they lost to twice this season.

You have to give it to the Trojans. They, like many other teams, knew exactly what to do against UCLA. You run right past UCLA. You shoot from the corner against UCLA because they did not defend out there. You box out, because UCLA does not rebound. Essentially, you run right at UCLA because they will not stand in your way.

Six Trojans scored in double-digits led by Bennie Boatwright (19) and Jordan McLaughlin (18). USC, as a team, did one hell of a job moving the ball around.

As for UCLA, expecting to outscore their opponent, once again, failed. Though they scored 71 points, which is what you want from your team, it does nothing when you cannot limit your opponent from putting up nearly 100 points.

From: Jackson SlaterTo: Guerrero, DanSubject: Please. It"s too late for Alford.Date: Wednesday, March 09, 2016 10:44:52 PM

Dear mr Guerrero,I have been a ucla fan since the day I was born my entire family's heritage is bruin. I have also played basketball all my life and know what good basketball is. What I am watching with ucla under Steve Alford is not good basketball. Steve Alford is not a good recruiter for he only only goes after big time players and does not recruit a foundation for a solid basketball team. He showcases his son more than he does focus on winning and he loses to the vile Trojans 3 times. This is a downward spiral under Alford, give lonzo and tj a real coach to play under and fire Steve Alford PLEASE.

Thank you very much for reading this,Long time fan - Jackson slater

Sent from my iPhone

From: FRANKLIN DAMONTo: Guerrero, DanCc: Rebholz, Joshua; Block, GeneSubject: Please fire Steve AlfordDate: Wednesday, March 09, 2016 10:54:45 PM

Dear Mr. Guerrero:

I am writing this to you with a very heavy heart and a great deal of sadness.

My wife and I are long time, very loyal Bruins. We met at UCLA in the 60s, are active in many UCLA campus activities, including being long time members of the Wooden Athletic Fund (WAF) and lifetime members of the Chancellor’s Society. We are very proud of this magnificent university and love all things Bruin. UCLA basketball is a major part of this university and has failed mightily in the past 3 years under the tutelage of Steve Alford. It is embarrassing, frustrating and demeaning to UCLA.

I have been a season basketball ticket holder for 30 years, and used to love going to games and rooting for my Bruins. This season I went to 3 games as I could no longer waste my time or energy on it. I have lost total interest in UCLA basketball. I know you are familiar with the reasons, which are succinctly stated in the recent petition you received and to which you responded, so there is no need to reiterate them here. And the petition didn’t even mention the 3 losses we suffered to USC this year. It is hard to find suitable words to describe how I, and I suspect many other Bruins, feel.

My wife and I, in good conscience, can no longer support the basketball program nor WAF as long as Coach Alford is employed by UCLA. I know that our annual contribution to the WAF and for season tickets is a drop in the bucket, but we have really had enough of this woeful mediocrity. We love UCLA and always will. Unfortunately our love of UCLA basketball has dissipated and vanished. We will be happy to renew our contribution to WAF and renew our season basketball tickets if a new basketball coach is hired.

Sincerely,

Frank Damon,UCLA, Class of 1965

From: Michael ZapfTo: Guerrero, DanSubject: Steve AlforDate: Wednesday, March 09, 2016 11:09:05 PM

Hi Dan, Horrible loss. Maybe you can ask Coach Alfor to have his players guard 3-point shooters.

Michael Zapf

From: Tony RodriguezTo: Guerrero, DanSubject: Another quick note on why Alford needs to be let goDate: Wednesday, March 09, 2016 11:11:11 PMAttachments: image001.png

Mr. Guerrero,A person I respect very much and an alum has informed me that 2-3 players we leave the team if Alford is retained. This would effectively nullify the recruiting class coming in. Please take action immediately.

Tony Rodriguez

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From: Johnny DiLevaTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Special thanks from Trojan familyDate: Wednesday, March 09, 2016 11:28:43 PM

The 2015-2016 season has been a year of growth for us Trojans. Enfield is helping us move in the right direction, as well as Steve Alford. 3-0 against you guys for the first time since WW2, largest win against you guys since 1945, AND we out scored you by a combined 57 points this year! So please, give Steve another 10+ years, hell even 20+ years, because you're really helping USC (YOUR RIVAL) become the top dog in LA.

From: Michael MacdonaldTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: UCLA Basketball Coaching ChangeDate: Wednesday, March 09, 2016 11:29:52 PM

Mr. Guerrero,

As an alum, I have to voice my displeasure with the current state of our men's basketball program. Under the leadership of Steve Alford, we have seen a steady decline in every objective metric of our basketball program culminating in an embarrassing loss to USC in tonight's first round PAC-12 conference tournament.

One of the main factors in my decision to attend UCLA was it's tradition of academic and athletic excellence. Now our most storied sports program is in crisis. Coach Alford has put the program in a precarious position and the elite tradition of UCLA basketball is steadily eroding under his watch. It is apparent that he isn't the person to rebuild and sustain our elite program.

I can no longer support our men's basketball team in its current state. We need an immediate coaching change to bring UCLA basketball to a level that is in line with the expectations of our great university.

Michael MacdonaldUCLA, class of 2003

From: Scott SakamotoTo: Guerrero, DanSubject: UCLA BasketballDate: Wednesday, March 09, 2016 11:44:05 PM

Dear Mr. Guerrero,

I am a UCLA alumni from the class of 2000, but my relationship with the school started way before then. At 10 years-old I was diagnosed with a Ventricular Septal Defect in my heart and I needed to have Open Heart Surgery that Christmas holiday. The surgery and recovery went well thanks to the great work and care I received at UCLA Medical Center. Since then, I have been a Bruin fan -- cheering on the academic accolades as well as rooting for the athletic department. As a student I slept outside of Pauley for season tickets to football and basketball. My stomach turned with Cade's my junior year as the offense pulled off miracle after miracle performance. After graduating my brother and I went to two of the three Final Fours -- Indianapolis and San Antonio.

Sadly, my relationship with UCLA Basketball has diminished in the last 3 years. Despite the two trips to the Sweet Sixteen I have have had a hard time supporting Coach Alford's program since he took the reigns. When Coach Mora was reported to be the next UCLA Football coach I definitely had my reservations, but after hearing his Press Conference and seeing the quality of his character, the type of program that he runs, and the amazing relationship he has created with the football team and community, I fully support that program. When Coach Alford was hired I approached his Press Conference with an open mind and hoped that he could follow in Coach Mora's blueprint. Unfortunately he did not win me over then and the decisions he has made and the program that he has run is hard to support. I always imagine a scenario where I need to decide if I would feel comfortable having my son (who is all of 2 years old right now) play for a coach if he were to ever be recruited. Unfortunately the answer is no when it comes to Coach Alford. I do not feel confident my son would become a better player because of the coaching, I don't feel like the culture of hero ball lends itself to the cooperative environment I would want from team athletics, and yet I want badly for him to be a Bruin.

As long as Coach Alford is the Head Coach of the UCLA Basketball team I do not feel like I can continue to support the Wooden Athletic Fund. Granted my annual contribution is minimal and will not greatly impact the school's bottom line, but I can't in good conscience continue to support a coach i would not feel comfortable sending my own son to. However, upon the dismissal of Coach Alford, I will gladly donate once again to the Wooden Athletic Fund and will continue to come to as many games at the Rose Bowl and Pauley Pavilion as I can. After all, my son needs to grow up to be a Bruin. Please let us love UCLA Basketball again as we should.

Thank you for your time.

Best,

Scott Sakamoto

From: Ginger BoykinTo: Guerrero, DanCc: Rebholz, JoshuaSubject: BasketballDate: Wednesday, March 09, 2016 11:44:39 PM

This is an embarrassment! Steve Alford is not the coach for UCLA. Negotiate and fire him. I am a WAF member and season ticket holder.

Ginger Boykin

Sent from my iPad

From: ingotTo: Guerrero, DanCc: bill.plaschke@latimes.comSubject: What a Job! (And that"s biblical!)Date: Thursday, March 10, 2016 12:48:41 AM

Oh Danny boy!

I don't know how you do it? You're amazing. You have such keen insight regarding picking dynasty-creating coaches. With most AD's it's a coin toss. But with you? Wow! You've got the magic touch.

Please extend Steve Alford's contract 10 years and raise the buyout to $20M. I know Alford's agent would hard-bargain you and only want to give you 3 but I know you want to give him 10 and you're so darn good at the Mexican Standoff stuff I'm sure you can get it.

Looking forward to another amazing Bruins basketball decade.

Keep up the great work.

Best,

Ingot

P.S. Don't listen to all of that negative crap (I'm sure you probably don't). What do they know? You're the genius: Dorrell, Neuheisel and the Ty-D-Bol king...Mora.

From: AJ STo: Guerrero, DanSubject: Message from a Friend of Rick PitinoDate: Thursday, March 10, 2016 2:05:37 AM

Hi Dan,

I'm not here to bash Steve Alford. I don't know him. He seems like a good guy. But if you're interested in bringing UCLA basketball back to where it belongs, returning to Final Fours, playing for the national championship, providing fans with an exciting style of play, and generating revenue and ticket sales, you need one man on the sidelines in Westwood, and I'll do my best to help you get him here: Rick Pitino. He would certainly be interested in hearing from you – I say this knowing the man like I do.

If you want to reach Final Fours and contend for titles, the foolproof move is to go out and get a guy who's been to Final Fours and title games. Steve Alford's postseason record speaks for itself. He's never reached a Final Four, and he's been coaching for many years. That isn't meant as a personal shot at Steve Alford by any means, just a pertinent fact in regard to the future of Bruin basketball.

Rick Pitino is the only coach in the history of the game to win a national title at two different schools, and the only coach to take three different schools (Providence, Kentucky, Louisville) to the Final Four (John Calipari took three schools to the Final Four, though his Final Fours at UMass and Memphis were vacated). Louisville has also been tops (per Forbe Magazine) as the richest basketball program in all of college basketball for the past few seasons, thanks in large part to Rick's tireless work on and off the court. He's informed his inner circle he could coach until he's 83. That's another 20 years on the sidelines.

I'm connected with Rick's people, family. He's certainly interested in hearing offers from other schools, but his list is very short. Right now, it's UNLV and that's it (outside of remaining at Louisville), in part because UNLV has expressed interest in him. His friend Steve Wynn will be making a big push for UNLV to go after Rick with all they can offer. I do believe he would also be very interested in hearing from UCLA. He hasn't said as much, but those who know him best know there's only a couple of programs he'd consider, outside of staying at Louisville. A program would have to offer a recruiting landscape, and a basketball tradition. That's why he's interested in Vegas. And that's why I think he'd be interested in UCLA.

Of note: don't be misled by national media reports in regard to the Katina Powell stories, and drama occurring at U of L. For over 40 years, Rick has run squeaky clean programs; he had absolutely zero knowledge of Powell's allegations, and was heartbroken and disgusted when he heard of them; he wanted to make sure U of L took the punishment (whether it was fair or not) on his watch, that's why he agreed to the postseason ban (this is off the record) with Tom Jurich for this season. If he leaves Louisville, he'll be leaving a 13 to 14-player deep roster, a national title contender for next season. The cupboard will be full, and they'll be eligible for postseason play next season as well.

He would be interested in hearing offers because he'd be up for a new challenge, and frankly, he's grown tired of the bitter drama from Kentucky fans and John Calipari's antics in the Bluegrass State. His love is basketball, and he'd be interested in hearing from a blue blood program like a UNLV (and I believe, UCLA). If he were in Westwood, the rivalry between USC and UCLA would be cordial, as Andy Enfield got his start under Rick in Boston and they're friends. Rick would beat Andy regularly, of course. ;O)

Back in the 1990s, when the Lakers were interested in Rick, he said he wasn't an "L.A." guy. Now that his kids are all grown, things have changed, and he'd be interested in a market like Vegas or even Los Angeles. He already sold both of his Florida homes earlier this year. He's been looking into expanding some of his restaurant businesses west (e.g., Dunkin' Donuts) and Los Angeles is a currently a hot market for that franchise. His son Richard might be interested in working as his assistant in a potential move west (as Minnesota's athletic department is in flux, and they've rescinded on previous promises to build practice facilities), and Richard has been longtime friends with Hollywood actress and Silver Lake resident Kate Mara and her family.

And as you know, Rick's already on staff with Adidas, and has been longtime friends with Sonny Vaccaro. It would be an easy transition. You wouldn't have to deal with a Nike guy.

Like many individuals who've never lived in this greatest city on earth, Rick might misunderstand Los Angeles to some degree, as it pertains to a place to reside. Myself and some other mutual friends could easily explain how L.A. is "a great place to live, but I wouldn't want to visit" city. You need to live here, find your community, to understand its beauty. I'm sure Rick could do that. He loves golf, and I'm sure LACC, Bel-Air CC or The Riv would be right in his wheelhouse.

I encourage you to reach out to Coach Pitino. He'll restore the legend, the legacy and the dynasty that John Wooden created – just like he did for Adolph Rupp at Kentucky and Denny Crum at Louisville – and he'll do it the right way, like he did at Kentucky and Louisville. UCLA would be the trifecta, the cherry on top, to his unparalleled and brilliant career. Kentucky, Louisville, UCLA. It's like it was meant to be. The ghost of Johnny Wooden would be smiling in Westwood. The man who practically invented the full-court press (Coach Wooden) with the coach (Rick Pitino) who's brought it to the modern game, and won a national title with it just three years ago. Coach Wooden has long been Rick's coaching idol. He was very honored to bring his then-Kentucky team to the first-ever John Wooden Classic back in the 1994-95 season.

I strongly recommend you reach out to Rick as soon as possible. Selling him on how this city is misunderstood (as it pertains to living in) would be your only challenge. Feel free to contact me with any questions. I live in Los Angeles.

Best regardsJ

From: Michael ZaunerTo: Guerrero, DanSubject: CSADate: Thursday, March 10, 2016 3:57:14 AM

'76 graduate. Done with UCLA basketball until Alford is gone. His nepotism is beyond comprehensible. In the real world, this performance by a "leader" would not be tolerable. Please for the sake of our program - do the right thing Dan.

Sent from my iPhone

From: Richard ThorntonTo: Guerrero, Dan; Block, GeneSubject: UCLA BasketballDate: Thursday, March 10, 2016 4:11:13 AM

Gentlemen:

Seemingly against all reason you have given Steve Alford an incredible contract buyout.

Is that why you appear to want to retain his services?

Are you even a little embarrassed by the basketball team's non-performance?

Dick ThorntonBakersfield, California

From: Jon HuerTo: Guerrero, DanSubject: Fire AlfordDate: Thursday, March 10, 2016 4:22:01 AM

Fire Alford, who is a mole sent by Bob Knight to destroy UCLA basketball, and HE SUCCEEDED!Jon HuerTwo generation Bruin

Jon Huer, Ph.D.

From: Jeff BrownTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 6:07:54 AM

Mr: Guerrero: This note is not a reaction to last night's game. This note is a reaction to three years of subpar work culminating with a horrible season. I have been a fan since the mid-70s and UCLA graduate. I follow UCLA passionately. I have never been more disillusioned with the program. I desperately wanted Coach Alford to succeed, but he has shown from Day 1 that he is not a fit. Perhaps that could be overcome, but I just do not see good basketball on the court; and it is getting worse.

As a leader, you have one primary job; i.e., to lead. Coach Alford needs to be let go today. I am a leader in my company, and letting people go is a horrible thing to have to do. But the problem is, allowing a mediocre performer "one more chance" never works; because even if that one person somehow improves (rarely happens, and never happens when the person is not a cultural fit from the beginning) the rest of organization is tainted. They see that subpar work is acceptable, and you will always get a final chance.

Go Bruins.

Jeff Brown '91

From: Tim MillerTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: A fitting end to a disgraceful seasonDate: Thursday, March 10, 2016 6:15:24 AM

As an alumni and long time fanatic of UCLA basketball, I never thought I would see the day where I was glad to see a season end. Unfortunately, this is the state of UCLA basketball. It isn't the losses that are disappointing so much as the complete lack of heart in the team and indifference to defense. This falls to coaching. Normally I would advocate giving a coach a few years to implement his plan and recruit his own athletes but it is abundantly clear that Steve Alford is in way over his head and his faults are only amplified by his blind nepotism in playing his son over more talented and complete players.

Supporters of Alford (if there are any left) will point to his 2 Sweet Sixteen appearances and strong incoming recruiting class. I would point out that the Bruins generally underachieved in the regular season and benefited from a favorable draw and upsets elsewhere in the bracket that gave them a relatively easy path. As far as recruiting, the long term health of the program is more important than one incoming class and the lack of success to date with the talent that has already been on the roster is an indictment of Alford's coaching to date.

I expect a thoughtful review of the basketball program in the coming weeks but as a disillusioned fan, I implore you to make a change. I am tremendously proud to be a Bruin and want to pass that pride along to my kids but the current state of UCLA basketball is driving me toward apathy. The team is simply not enjoyable to watch. I would hate for inaction to drive away alumni like myself and more importantly fail to engage the next generation of Bruin fans.

Tim MillerClass of 1993

From: Michael McDiffettTo: Guerrero, Dan; Block, GeneSubject: FIRE ALFORDDate: Thursday, March 10, 2016 6:18:55 AM

Dan and Gene,

PLEASE PLEASE PLEASE fire Alford today. I have been a fan for 42 years and have never seen a situation like this. He was not only out coached, but he looked confused. He had no idea who to put on the court. Based on the games this year I expected the defense to be poor, but the offense was absolutely clueless. This is adumpster fire and I am convinced that this will continue next year if a change is not made. Do the right thing.

Michael

From: Andrew AnsoorianTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Virginia BruinDate: Thursday, March 10, 2016 6:28:13 AM

Gentlemen,

I realize you are likely getting bombarded with lots of emails regarding the perilous state of UCLA hoops, I offer you a few quotes that I hope bring clarity to your decision making:

"Trust is the most valuable currency." CEO of SAP

"The X-factor of great leadership is not personality, it's humility" Jim Collins

"This is only one thing worse than fighting with allies, it's fighting without them." Winston Churchill

"If you want something new you need to stop doing something old". Peter Drucker

"Culture eats strategy for breakfast." Peter Drucker

"Failure is not fatal, but failure to change might be" Coach

Good luck in making this critical decision.

45 years a fan...Andrew

"See the genius in every student and teach to set that genius free" Adapted from Michelangelo

Andrew Ansoorian, SPHRExecutive Director of Human ResourcesHarrisonburg City Public SchoolsCell # aansoorian@harrisonburg.k12.va.usCareers@HCPSCheck us out on LinkedIn....HCPSonLinkedIn

From: Chris MilanoTo: Guerrero, DanSubject: Ucla futureDate: Thursday, March 10, 2016 6:53:53 AM

" <dguerrero@athletics.ucla.edu>X-Mailer: iPhone Mail (12H143)

With Lonzo and LeafYou can win a Nat championship- but you need a strong defense - pressing- How do you think coach K, pitino and others won? Pressing D- Alford wouldn't know a press if it jumped in front of him

Sent from my iPhone

From: bernie koTo: Guerrero, DanSubject: Fire Coach Alford,Date: Thursday, March 10, 2016 6:58:41 AM

Dear Mr. Guerrero,

As a long time supporter of UCLA basketball, I am utterly embarrassed at the way this basketball season has progressed. What started out as a promising season, with wins over Kentucky, Arizona, and Gonzaga, ended with UCLA losing to USC for the 3rd time this season along with it being UCLA's worst loss EVER in the PAC 12 tournament. I'm sure all of the coaches and student-athletes are working hard to get better, but the reality is that the team has gotten worse over the course of the year. This is a direct reflection on the coaching staff and the poor job they have done in coaching these players. Although there is a heralded recruiting class scheduled to arrive on campus, Coach Alford and his staff have given me very little confidence that they will be able to succeed with this next crop of student-athletes. It is time to fire Coach Alford.

FIRE COACH ALFORD!

Regards,Bernie

From: David AlperTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Coach Alford must be replacedDate: Thursday, March 10, 2016 7:04:18 AM

Gentlemen,

Just a brief email to let you know that I am yet another Bruin alum and lifelong Bruin basketball fan that has completely lost interest in Bruin basketball. I no longer attend home games (I even travelled with the team in the past), nor do I even watch on TV.

Coach Steve Alford has cratered our legendary program and seriously damaged our unique brand. Losing is the least of it. The real damage is being done because he and the team demonstrate so little passion, so little effort and so little basketball intelligence.

The most damaging factor is the outrageous nepotism CSA shows his son Bryce. It's demeaning in the extreme to the memory of the great JRW to see our program subordinated to platforming the coach's son.

All my friends feel as I do.

I've been a passionate fan for decades - the first game I attended was against USC the year of JRW's first national championship.

I signed the BRO petition sent to you, Mr Guerrero and read your reply, which I found disappointing and condescending.

Like so many others, I will pay no more attention to and spend no more time or money on UCLA basketball until Coach Alford is replaced. This is no light thing, I have lost my single greatest sports passion.

David AlperUCLA undergrad and law school

From: Ed CotterTo: Guerrero, DanSubject: Disgraceful!Date: Thursday, March 10, 2016 7:13:09 AM

It should be obvious that Steve Alford never should have been hired. Your mistake in signing him, not vetting him for his despicable actions in Iowa, and then giving him an extension are disgraceful. He does not deserve to coach the men's basketball team as his incompetence and blatant nepotism run our program into the ground.

His "coaching" tenure has been an embarrassment and you should be ashamed of yourself for enabling his actions.

Steve Alford needs to go and you need to seriously consider your role in this affair.

Extremely disappointed,Ed Cotter

--

--Ed Cotteredcotter@Cell:

From: Devon LidenTo: Guerrero, DanSubject: EmbarassingDate: Thursday, March 10, 2016 7:23:16 AM

Mr Guerrerro -

I have never in my life felt compelled to contact someone asking for a change to a coach. I would respectfully urge you to please, please, make a change at head coach for basketball. Mr. Alford's track record is indefensible. From the discrepancy between the W/L record vs the talent, to the clear nepotism towards his son, to the team's lack of effort on defense, to the team's lack of fundamentals, a change needs to be made immediately.

Next year's recruiting class is impressive, but more talent does us no good if they are coached in a manner consistent with Alford's regime. He had 5 NBA players in his first year and only got to a sweet 16, so more talent will make little difference if they are not coached to play hard on both ends of the court. The players who play the most minutes (shockingly, the coaches son among them) lack accountability on the court, putting in little effort on defense, just waiting to chuck up another shot on offense.

I live in Auburn, CA. I've been a UCLA fan since I was born. Despite my limited financial resources, I scrimp and save to travel to away football games each year, and attend the spring game as well. Even when the football team is struggling, I am proud of them because coach Mora displays the many wonderful characteristics of a great UCLA leader, and the players respect the game enough to play their hearts out. This is in distinct contrast to the basketball team and coach.

It can not wait. He's had 3 years, and we are on a terrible downward trend. We are no longer a nationally relevant as a contender for a national title. We have been called the most disappointing team in the country by national pundits, and our fans agree. When was the last time our team looked worse than it has this season? 15 years ago? Coach Wooden's program is being tarnished and set back years due to Mr. Alford's work the last 3 years. Please fire him.

Thank you,

Devon Liden - Embarassed lifelong fan

From: MikeTo: Guerrero, DanSubject: Alford"s corrupt contractDate: Thursday, March 10, 2016 7:28:38 AM

Has just been sent to every sports media person in LA, you want to keep him, you've got a war on your hands with the fan base.

Sent from my iPhone

From: DKawashima@To: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: From UCLA BB season ticket holderDate: Thursday, March 10, 2016 7:34:42 AM

Dear Mr. Guerrero: My name is Dale Kawashima, and my family has had UCLA basketball season tickets for the past 50 years, since Pauley Pavilion opened. I'm proud that my parents, Mr. & Mrs. Robert H. Kawashima, are listed on the wall at Pauley as founding donors. My mother Tamiko is still an active fan. I wanted to say, that this year was unbearable for UCLA fans to watch the basketball team. Although I'm a huge UCLA BB fan, I didn't even show up for most of the Pac-12 games because I knew the team would play poorly and lose. Plus, it's totally unacceptable that UCLA should be dominated by a USC team and lose three times by an average of 20 points. I believe the time has come to immediately fire Coach Steve Alford. Even though Alford has recruited good new players for next season, I have no confidence that the team will ever have a chance to make the Final Four with Alford as the coach. Sincerely,Dale KawashimaStudio CityUCLA Class of 1977

From: Mitchell AustinTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: Removal of Coach Steve AlfordDate: Thursday, March 10, 2016 7:51:03 AM

Messrs. Guerrero, Block and Rebholz,

I am writing to urge you to immediately remove Coach Steve Alford as the Men’s Basketball Head Coach. While, as Mr. Guerrero has noted, progress does not always proceed forward in a straight line, it also does not proceed backward in a straight line. This would be regress – which is what has occurred in Coach Alford’s second and third seasons at UCLA.

In his first year, Coach Alford finished with an overall record of 28-9, a Pac-12 season record of 12-6 and a Sweet 16 loss. In his second year, Coach Alford finished with an overall record of 22-14, a Pac-12 season record of 11-7 for a 4th place finish and a Sweet 16 loss. In his third year, Coach Alford currently has an overall record of 15-17, a Pac-12 season record of 6-12 for a 10thplace finish and no NCAA tournament bid. The facts are clear; Coach Alford’s program has regressed, not progressed.

This regression is the result of a number of Coach Alford’s failures. He has failed to develop players that have remained in his program. He was unable to recruit positions of need in his first and second years. He has a blind spot for his son, Bryce. His teams lack an identity. Most significantly to me as a Bruin fan is that Coach Alford appears to lack a passion for UCLA Basketball. While he may be passionate about the game of basketball, he does not appear to respect the history of the UCLA Basketball Program.

Please immediately remove Coach Alford.

Sincerely,

Mitchell Austin (UCLA B.A. 2008, UCLA J.D. 2013)

From: Michael HayesTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: The Last Two and a Half MonthsDate: Thursday, March 10, 2016 8:08:56 AM

After last night and possibly before I am sure your inbox has been flooded with fans pleas to take action to correct the path of UCLA basketball. Last night was a predictable embarrassment.

I was born at, raised on and ultimately graduated from UCLA, class of 97. I don't want to bore you with the details, I'm sure my story is very similar to yours and the hundreds of stories you already have in your inbox.

I found this season to be very disappointing from a leadership perspective. As leaders our most important role is to ensure we put our subordinates in roles that they will succeed in. It has been pretty obvious that Coach Alford is unable or unwilling to objectively analyze his players strengths and weaknesses that will result in a consistent winning formula. Yes we caught lightening in a bottle a couple times this year but make no mistake that's all it appeared to be from a fans perspective. Does Coach Alford have a plan to correct this shortcoming? Does he provide intellectual answers to these questions behind closed doors? Do you believe he will implement anything different or are they empty statements that will lead to more of the same? It is important to get this right because ultimately if nothing changes the student athletes carry the real burden. This year, this team clearly voted on Coach Alford's future. The players (including his own son) quit on him several weeks ago which culminated last night with a sweep by USC which as you know is a very rare and embarrassing feat.

I see and hear a man failing with his feet firmly underneath him. There isn't any corrective action, just more of the same. Yes there are better players coming in next year. There always will be great players coming, we are UCLA. However, the same culture will likely lead next years team to reach the same conclusion. Fire quickly, hire slowly.

I don't envy your position, but know that you will do what is best for UCLA whatever path that leads you down.

Best regards,

Michael HayesVice President of OperationsAldez

From: Jay ChungTo: Guerrero, DanSubject: What makes you think Alford will turn it out around next season?Date: Thursday, March 10, 2016 8:12:08 AM

UCLA put the icing on its crap cake of a season on Wednesday night, losing 95-71 to USC in a pummelling that was eerily reminiscent of, if more extreme than, the two pummelings UCLA received at the hands of the Trojans already this season. That it was in no way a surprise that UCLA lost by 24 points to the Trojans (our Rob Carpentier almost predicted the margin exactly) is perhaps the most dismal aspect of the season -- how low has UCLA basketball sunk when USC wins the three matchups between the two teams by a combined 57 points?

The season is now over. The NIT has never accepted a team with below a .500 record, and UCLA sits at 15-17. The CBI could attempt to take the Bruins, but UCLA accepting a CBI bid would produce arguably a bigger PR hit than even the bad season UCLA just had. It would be the kind of headline that writes itself -- storied basketball program accepts bid to irrelevant post-season tournament. No, the season should be completely, firmly over, and the Bruins should not accept any postseason tournament if offered.

The question really is: what should UCLA do now? UCLA finished disastrously over the last month of the season, losing six of seven games in a run where the Bruins absolutely needed to flip that result in order to make the NCAA Tournament. That UCLA didn't even come close, and that, in fact, the Bruins gave some of their worst efforts of the season over the last four weeks, speaks volumes about the state of the program. If, in his third year at the helm with many of his own players, the head coach can't get the team to buy in during a stretch of must-win games like that, and then the season gets punctuated by a third double-digit loss to USC in the Pac-12 Tournament where UCLA isn't even competitive, what is the rationale for maintaining the course? This course has clearly led the Bruins astray.

And lest you think we are simply saying the players didn't play hard, it also was as if the coaches disengaged from the season as well a few weeks ago. UCLA has trotted out some of its worst game plans of the season over the last few weeks, and on Wednesday, the Bruins attempted to go big-big against one of the most athletic teams in the Pac-12, and then also attempted to zone one of the best three-point shooting teams in the country. Naturally -- of course -- UCLA started out in an 11-0 hole. It didn't require a scouting genius to realize that zoning this team with Thomas Welsh having to close out on three-point shooters on the baseline was probably not going to work out too well. Perhaps UCLA decided to pick its poison and hope USC missed a bunch of shots, but we're reluctant to give that kind of credit to this staff given some of the other tactical mistakes we've seen in recent weeks (namely, manning up on Cal, a poor three-point shooting team, when the game screamed for a zone).

But, yes, in addition to that, UCLA pretty clearly mailed in the game. When a team can frequently get lobbed dunks over the top of the defense, and frequently dribbles right through the defense for open-lane dunks and layups, that means the defenders aren't playing hard, or smart. Yes, USC had an athletic advantage and was generally quicker than UCLA, but the Bruins gave some of their poorest effort on the defensive end as well. That was also demonstrated in UCLA's rebounding. The Bruins were outrebounded 52-30, and UCLA allowed a stunning 18 offensive rebounds. UCLA's centers combined for 35 minutes and had just nine rebounds between the two of them.

Think about this: UCLA lost by 24, but USC actually turned the ball over 17 times, which gave UCLA 18 points off turnovers. Imagine if USC had been a little less careless with the ball?

Prince Ali apparently played three whole minutes, but he did not register a single stat in the box score, and I don't actually remember seeing him on the court. In any case, it's hard to imagine a scenario where he sticks around after this year, where he was relegated more and more to the bench as the season wore on, and was seemingly scape-goated for many of UCLA's defensive issues.

Isaac Hamilton and Bryce Alford combined to shoot 5 of 23 from the field and 3 of 13 from three as they struggled to deal with the USC athleticism on both ends. Hamilton couldn't get many open looks, and Alford had to content himself with launching deep threes late in the game, of which he made a couple. Both played mostly non-existent defense.

Transition defense was early-season bad in this one. There were a handful of times where USC was able to beat UCLA down court off of made baskets, which is just such a complete sign of zero effort that it's hard to miss. It was actually pretty funny -- after each time UCLA gave up an easy transition basket, whoever got beat down court (Alford, Hamilton, whoever) would suddenly start pointing fingers at some other player as if it was their fault. To make the point clearer: this doesn't seem like a team with a healthy culture that's conducive to winning.

Again, though, USC was pretty simply a better team than UCLA, in large part thanks to players who wanted, at one time or another, to be Bruins. There was Bennie Boatwright, who UCLA dropped before his senior season, raining threes over Welsh to start the game. There was Chimezie Metu, who grew up a UCLA fan, once again dunking over the Bruins and looking like such an athletic freak that when Bill Walton called him Hakeem Olajuwon I actually gave it a few seconds of consideration before dismissing it. There was Jordan McLaughlin, who ultimately looked elsewhere when it was pretty obvious Alford was going to be UCLA's point guard, scoring 18 points and harassing every UCLA guard on the defensive end.

We weren't huge fans of Boatwright, who has become a tougher player in college, but Metu and McLaughlin were players UCLA obviously should have prioritized much more, and this game,

along with being an indictment of the effort, the tactics, and the overall direction of the program, is also an indictment of UCLA's recruiting over the last three years.

UCLA, from an administrative perspective, has a decision to make now. The Bruins finished with a losing record, and the team really did seem to quit over the last few weeks. There's something pretty clearly wrong with the direction of the program as well, as UCLA has gone from winning 28 games in 2013-14, to winning 22 games in 2014-15, to now winning 15 games in 2015-16. Alford has also elected to play his son more minutes than just about anyone in the recent history of UCLA, and his son Bryce is, charitably speaking, not deserving of those kinds of minutes given his lack of interest in playing defense and his just OK offensive ability (fourth among starters in eFG% and TS%). If he is the leader of this team, perhaps that speaks volumes about why this team so rarely seems to care about defense. In any case, he should not have been playing 36 minutes per game each of the last two seasons, not even on these not-so-great UCLA teams. He's a volume shooter who has been far from UCLA's best offensive option each of the last two years, and yet he has been featured as if he's college Steph Curry.

Bryce is here for another year, and this is the year that, supposedly, UCLA has been building toward, with Lonzo Ball, T.J. Leaf, and company coming in. The thing is, though, we haven't seen anything over the last few years to think that UCLA is building toward anything other than another hugely disappointing season where the team will play poor defense, where UCLA will feature the coach's son over more talented players, and UCLA will once again be in the position of not realistically contending for the Final Four. UCLA had three first-round picks in Alford's first year, and that team made the Sweet 16. And this coming year, instead of a team that features Jordan Adams and Kyle Anderson, we have to assume that the Bruins will once again feature a volume-shooting point guard who a) doesn't hit enough shots to justify the volume and b) doesn't play any defense. That is not a recipe for winning anything of value.

So, UCLA has a decision to make. The administration can maintain the course, and hope that UCLA catches everything just right next year, and the Bruins get past their defensive issues, and the poor foundation that's been built the last three years, and somehow wins the conference and makes a deep Tournament run. At this point, that seems highly unlikely, but hoping for that is certainly one option. Of course, the flip side is that UCLA will be going into another season where the coach, even if he isn't firmly on the administrative hot seat, is securely placed on the fan hot seat, and as soon as there's a setback, or a bad loss, those fans will be calling for him to be fired. It will be an ugly slog of a season, much like this one, except with the fans getting more vocal much earlier, and it'll be the kind of season that could further diminish the UCLA basketball brand.

The other option is to make a change. UCLA is three years into Steve Alford's tenure, and some might say that's too early to fire a coach, so there's that to consider. By the other token, though, it

does seem as if Alford might not have the chops to actually lead UCLA back into the elite echelon of the conference, let alone the country. Again, in year three, UCLA finished 10th in the Pac-12 with a losing record. There's very little reason to think that next year the Bruins will suddenly be elite by adding a few talented pieces -- as we pointed out above, there are clearly some systemic issues that talent is unlikely to fix. If UCLA makes a change, there will be some form of PR hit from the uninformed national media, but the administration will also likely earn back a good deal of fan goodwill for making what will be perceived by the fanbase as a proactive move.

Let's speak plainly: this sucks. It sucks to have to write an article at the end of the season that closes talking about whether or not a coach will be fired. But UCLA is heading into the middle of March with no hope of the NCAA Tournament for the fifth time since 2003, and that sucks as well.

UCLA fans aren't that demanding. They don't need seven national championships in a row, or, really, even one every few years like some of the crazy blue bloods out there. UCLA fans would be content with the team contending for conference titles every year and making the Final Four oh, say, once every four or five years or so. To be clear: those aren't crazy expectations. UCLA has one of the best natural frameworks for success in the country, with a great, unparalleled tradition, a great locale, proximity to tons of talent, and soon-to-be excellent facilities. With those assets, those expectations are completely reasonable.

Missing the NCAA Tournament as much as UCLA has in the last 14 years is simply nuts. At least 64 teams have been selected in each of those 14 seasons, and that means that a program with some of the best natural advantages in the country hasn't been among the best 64 teams in the nation five times in the last 14 years. That's insane. And if we're being completely reasonable, UCLA probably should have missed the tournament last year as well. That means that over the last 14 years, UCLA hasn't been deserving of an NCAA bid in almost half of those seasons.

So it's decision time for UCLA, and if we had to guess right now, the decision will be to maintain the course and hope for a big change next year. That decision pushes the idea of making a change to next offseason at the earliest, but it also risks further alienating a fanbase that has already either been battered or has disappeared entirely.

But hope, even blind hope, seems to be the currency of the UCLA administration, and so UCLA fans are left, as a group, clinging to that same hope: Next Year in the Final Four.

From: Jay ChungTo: Guerrero, DanSubject: fire the coach you fucking moronDate: Thursday, March 10, 2016 8:15:17 AM

From: Ed DeLaCruzTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 8:21:20 AM

Dan.

Have you seen enough yet?

Please don't allow the blue and gold to be dragged through the mud any longer. Do the right thing and let Alford go! Been going to games for 40 years (51 years old now), and I can't remember the last time the program got this bad...with mostly good talent! I'm sure you'll agree that this is a coaching issue.

Do the right thing Dan. Take care.

Ed DeLaCruz

Sent from my iPhone

From: Osmond WaheedTo: Guerrero, DanSubject: FIRE STEVE ALFORD!Date: Thursday, March 10, 2016 8:26:51 AM

This was a humiliating loss to a terrible season. Steve Alfraud's nepotism, lack of accountability, and poor defense are ruining this program. As a UCLA alum (2010) I am disgusted with how the program is being run right now. Fire Steve as soon as the buyout drops below 10mil after April 30 2016.

Sent from Mail for iPhone

From: LoDuca, PaulTo: Guerrero, Dan; Block, GeneCc: Rebholz, JoshuaSubject: Make UCLA Basketball Great AgainDate: Thursday, March 10, 2016 8:28:49 AM

Dear Sirs: The UCLA basketball season ended on March 9th. Another year of irrelevancy. Steve Alford is the wrong coach for our team. The fans know it, the media knows it and you know that to be true as well. Nothing is gained by delaying the inevitable. Alford equates to mediocrity, nepotism and endless excuses. If you want the UCLA program to be great, and it should be great, then make the right move and let him go. Thank you. Paul LoDuca  Paul LoDuca Financial Advisor The Linzmeier GroupMorgan Stanley Wealth Management 1901 Main Street | 7th Floor | Irvine, CA 92614Direct: 949.955.7814 | Toll Free: 800.533.3402 | Fax: 949.833.3542Email: paul.loduca@ms.com CA Insurance Lic # OK44700NMLS ID # 1364401  

Important Notice to Recipients: Please do not use e-mail to request, authorize or effect the purchase or sale of any security or commodity. Unfortunately, we cannot execute such instructions provided in e-mail. Thank you. The sender of this e-mail is an employee of Morgan Stanley Smith Barney LLC ("Morgan Stanley"). If you have received this communication in error, please destroy all electronic and paper copies and notify the sender immediately. Erroneous transmission is not intended to waive confidentiality or privilege. Morgan Stanley reserves the right, to the extent permitted under applicable law, to monitor electronic communications. This message is subject to terms available at the following link: http://www.morganstanley.com/disclaimers/mssbemail.html. If you cannot access this link, please notify us by reply message and we will send the contents to you. By messaging with Morgan Stanley you consent to the foregoing.

From: Robert BastronTo: Guerrero, DanSubject: Steve Alford Must GoDate: Thursday, March 10, 2016 8:35:14 AM

Mr. Guerrero,

Steve Alford is statistically the worst basketball coach at UCLA since the Wooden Era. In three years, the wins have steadily decreased, the losses have steadily increased, and the last fumes of defense have totally evaporated. This isn't surprising considering his track record. Thinking that somehow next year a man who has been mediocre his entire life will suddenly wake up one day and turn into Tom Izzo is absurd.

An elite program that takes itself seriously would be done with Steve Alford right now. Would Kentucky hold onto a coach after going 15-17? Would Arizona keep Sean Miller if after his third season he finished 10th in the conference? Would Kansas champion a new coach who in his third season was trounced three times by arch rival Kansas State including a final defeat in humiliating fashion in the conference tournament? Do you think the next Duke coach, after Coach K retires, will be allowed to go on if his wins decrease from 28, to 22, to 15 each year? Do you think the Cameron Crazies will stick around to see the wins fall to single digits? Would North Carolina replace Roy Williams with a coach who had been to one Sweet Sixteen in 18 years as a Division I head coach and was run out of Iowa?

UCLA should always be an elite program. We have an unparalleled history, a beautiful new Pauley Pavilion, are located in recruiting rich Los Angeles, and have the most beautiful campus in the country.

I moved to New York shortly after I graduated from UCLA in 2006. From the beginning, I've been very involved in the NYC Bruins alumni chapter. In fact, I now captain the UCLA flag football team in our yearly flag football game against the USC alumni. One of the great things we have always done in the city is have regular game watchings at a host bar for both football and basketball games. It's a great opportunity to connect with old friends from college, other alumni, and to share the experience of watching our Bruins.

Sadly, no one goes to the basketball game watches anymore. They've actually discontinued hosting them but for "big games," and still, only a handful of alumni show up to watch those. It appears that at Pauley in Westwood the decline in interest is even greater. It's gotten embarrassingly bad, and with one more year of Alford's mediocrity, interest may disappear entirely. This does not befit an elite program. It is in your power and your power only to make UCLA an elite basketball program once again.

I would urge you to make a change at the head coaching position and let Steve Alford go immediately.

Thank you for your time, and GO BRUINS!

Robert BastronClass of 2006

--

Robert Bastron

rbastron@

From: Warner AndersonTo: Guerrero, DanSubject: Fire Adrian Klemm sp we can beat Stanford and OregonDate: Thursday, March 10, 2016 8:35:52 AM

Now, he has a serious problems beating USC, Arizona State, and Utah. The time demands that Klemm be fire immediately. Coach P. Kennedy needs to coach the Offensive Line if a new coach is not hired. He coaced them in Spring Practice and the first 3 games of the regular season with No Problems at all.

Warner Anderson UCLA class of 1976

Sent from Mail on Android

From: Jeremy WestTo: Guerrero, DanSubject: DoneDate: Thursday, March 10, 2016 8:36:41 AM

My family is done with UCLA basketball till Steve Alford is gone. Thank you for your time.Jeremy West

Sent from my iPhone

From: Brent ArmitageTo: Guerrero, DanSubject: SEASON TICKET HOLDER - FIRE STEVE ALFORDDate: Thursday, March 10, 2016 8:42:36 AM

SEASON TICKET HOLDER - FIRE STEVE ALFORD

From: Richard ShapiroTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: Our Basketball CoachDate: Thursday, March 10, 2016 8:45:10 AM

Dear Sirs:

I was a member of Bruin Athletic Club for 25 years, ever since I graduated in 1984. I was forced to give up my seats when you priced me out of them, despite my continuous support.

Now my support for the University is stopping as well. No longer is it just Athletics, ALL support is stopping.

Our coach and his NEPOTISM are an embarrassment to the University. We are not just bad, we are actually laughable. We are a National joke!!

I hereby demand the immediate firing of Steve Al-fraud post haste.

It is the only way to salvage the players that are about to bolt from the program and actually save the recruiting class.

Unless this happens soon, I will never make another donation for any cause to UCLA.

Richard Shapiro,

UCLA, 1984

From: JESSE HERNANDEZTo: Guerrero, Dan; Block, GeneSubject: Fire AlfordDate: Thursday, March 10, 2016 8:45:53 AM

Fire him. NOW. He has disgraced and embarassed these precious FOUR letters that we all are proud to wear across our chest! This is worse than the 50-0 to $C!!! This is BASKETBALL! Something we are wayyyyy better than those guys across town! Fire Alford now!Enough is enough!

From: Kevin ColvinTo: Guerrero, DanSubject: Basketball UDate: Thursday, March 10, 2016 8:49:17 AM

As a loyal Bruin it was extremely difficult to dawn my Bruin T-shirt this morning. Please help our B-ball program by acquiring a coach that would attract quality athletes. Great. Job acquiring Mora now help or B-ball team. This defeat is almost as bad as the one I witnessed in 1967 with our football team against S.C. That one still haunts me today.

From: Deibert, IanTo: Guerrero, DanSubject: Steve Alford Brings Shame to UCLADate: Thursday, March 10, 2016 8:52:30 AM

As a member of the UCLA community, I request that you fire Steve Alford. He has brought shame to our school's great legacy. He also covered up rape during his time at Iowa. He does not deserve to represent our university.

Sincerely,Ian LumiereUCLA Law Class of 2016

-- Ian M. LumiereUCLA LawClass of 2016

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From: Michael PresserTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: RE: New basketball coach neededDate: Thursday, March 10, 2016 9:06:06 AM

While the right decision is not always an easy one, I find it is usually better to deal with it sooner rather than later.  Better to move on from Steve Alford now rather than 12 months from now.  The culture of the basketball program will not improve next year and the infusion of talent will be wasted if UCLA retains Steve Alford.  The culture can’t be changed if the coach and his son both remain in their current positions.  You saw yesterday the result of that dynamic. Please do what is in the best interest of UCLA and fire Steve Alford!   

From: Dave GilmoreTo: Guerrero, DanSubject: UCLA Basketball Needs A Change At The TopDate: Thursday, March 10, 2016 9:26:42 AM

I'm not a big donor. My biggest contribution over the last few years was $1,000 for the Wasserman Center. But I have been a loyal fan of UCLA Basketball since Coach Wooden first won the national championship and I attended every game at Pauley when I was a student from 1971-75.

I don't expect to go to the Final Four or win the Pac 12 conference every year. As you know, Coach Wooden was not about wins and losses, but about preparation and effort. And that's all I expect from a UCLA basketball team. But this year's team was the worst-prepared team I can remember and gave the worst effort I can recall. Those two elements come from the head coach and Coach Alford must be held accountable.

I normally think a coach needs at least four years to put his stamp on the program. But the clear downward arc of UCLA basketball over the last three years demands a change now. I cannot accept that this is just a case of progress sometimes not going in a straight line; there has been an obviously greater under-performance each season when one takes talent into account. I dearly hope you can see that and make the tough decision to fire Coach Alford now before more damage is done to our storied program.

David J Gilmore

UCLA Class Of 1975

From: Michael ZankTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Please save Men"s BasketballDate: Thursday, March 10, 2016 9:27:25 AM

Mr. Guerrero,

I'm only writing because I've heard from multiple credible sources that rather than put out the fire that is the Men's Basketball program and begin restoring it to greatness, you may be inclined to let it burn for another year (or two, or three).

If this is true, I would humbly caution you to consider what a grave and obvious mistake this would be. Fires can cause irreparable damage and have a habit of spreading. Much of this damage is already evident to members of the UCLA alumni and donor community (current and future), and you can sadly see its effects in the attitudes and actions of people who love this University and desperately want to support it but believe that to do so at this time would only be prolonging a toxic and harmful situation.

It is unfathomable to me that in the face of unparalleled unity and support from so many thousands of Bruins desperately needing their beloved Hoops program to be saved, and the required course and urgency of action so obvious, that the leadership tasked with its stewardship appears to be so unwilling to intervene.

Please save UCLA Men's Basketball. I promise that Bruins everywhere have your back. We're counting on you.

Respectfully,

Michael ZankUCLA Anderson 07

From: j.yk.wang@ on behalf of Jonathan WangTo: Guerrero, Dan; Rebholz, JoshuaCc: Block, GeneSubject: UCLA and ExcellenceDate: Thursday, March 10, 2016 9:32:09 AM

Dear Mr. Guerrero,

I know you are probably tired from all of the angry emails I'm sure you have been receiving, so I will make this short. I am writing you because I can no longer stomach what has happened to our once proud basketball program.

I had the great privilege of graduating from UCLA in 2009. As a young alum, I know that my meager donations are but a drop in the bucket in the grand scheme of things, but I am letting you know that I can no longer justify giving my money to this university as long as Coach Alford is employed by UCLA. I could go into the many reasons why Mr. Alford is not suitable to be the coach at UCLA, but I know you are familiar with them.

What more is required for you to make a change? You are at risk of further alienating a passionate fanbase because of your inaction. Pauley Pavilion was already half empty this year, if no moves are made, it will be even emptier next season. Steve Alford, and by extension, the man that hired him has cratered a legendary program. It is far too obvious that the team has quit on this coach. No recruiting class, not even one as talented as we have coming in next year, will fix that. Please, if you "love UCLA" as you claimed in your response to the recent petition, make a move now before UCLA's legacy and brand is damaged even more.

Sincerely,

Jonathan WangUCLA, Class of 2009

From: Kevin DeggelmanTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: How do you justify keeping Steve Alford?Date: Thursday, March 10, 2016 9:39:45 AM

Dear Mr. Guerrero,

Let me preface this email by recognizing that I don't have the moneyor influence for my message to mean much to you (as evidenced by thefact that I didn't receive a response to my previous email).

My intention is not to try to change your mind, but rather to betterunderstand your justification for bringing Steve Alford back as headcoach. I want to believe that things will suddenly be great movingforward, I am an optimist, I honestly want Steve Alford to succeed atUCLA... but the last three years of basketball makes that difficultfor me to believe.

So my question is simple. How do you justify bringing Steve Alfordback after watching him run this program for three full seasons? Doyou honestly believe he is the best coach possible for UCLA? Am I inthe minority? Do most UCLA fans want him back? I understand that moneycan have a large influence in these decisions, so does Coach Alford'scontract make it unrealistic to fire him after this season?

I'd love to hear a response but, with all due respect, if you're justgoing to tell me about how much you love UCLA, and how this lastseason was just as disappointing for you as it was for me, pleasedon't bother. As a UCLA alum and Wooden Athletic Fund member, I'd hopethat you could give me an honest answer.

Thanks for your time,Kevin Deggelman

From: Tony RossiTo: Chancellor Gene D. Block; Guerrero, Dan; Rebholz, JoshuaSubject: Regarding the UCLA Men"s Basketball ProgramDate: Thursday, March 10, 2016 9:53:08 AM

Dear sirs,

As a UCLA alum and WAF member, I am writing to express my profound disappointment in the state of the UCLA men's basketball program. It is abundantly clear that we have a failure of leadership in the program. There is no greater indictment of a coach than having his players quit on him, which is exactly what we have seen over the course of this season. Once a culture is established within a program that it is OK for players to quit on their coach and stop playing hard, there is no course for improvement other than the removal of the coach. New players may come in, but players don't establish the culture - coaches do. And the culture that has been established under Coach Alford is not conducive to playing winning basketball.

The longer that Coach Alford has been able to put his imprint on the program, the worse we have done. UCLA should not tolerate such performance in any area of the university, particularly one that is as highly visible and important to the overall brand as the men's basketball program.

I urge you to remove Coach Alford from his position as men's basketball coach.

Sincerely,

Tony RossiUCLA Class of 1993

From: Robert W. SchmidtTo: Guerrero, DanSubject: the final straw.....Date: Thursday, March 10, 2016 9:53:38 AM

Dear Mr. Guerrero Last night’s humiliation of the UCLA men’s basketball team at the hands of our cross-town rival, the unprecedented third such beating this season, was the final straw for Mr. Alford. He should be dismissed immediately. The players, much like the fans, have quit on the coach. Most have known all along that Mr. Alford was a disastrous hire, for his demonstrated lack of ethics alone, but it is no longer possible for anyone to pretend that he is a successful coach. I am aware that the unprecedented and baffling buy-out contract clause is still in place, but consider the cost of the damage to the UCLA brand, the loss of revenue from donors and season ticketholders who abhor the hiring of this man, and the lack of ticket sales in sad, two-thirds empty Pauley Pavilion – this will only get worse as the program continues to crater and the UCLA basketball brand continues to erode. Real growth comes from admitting one made a mistake and then making remedies to fix it. I would encourage you to dismiss Mr. Alford immediately, and employ a group of expert alumni to conduct the search for the next coach. Leadership is shown by recognizing one’s own weaknesses and lack of competence in certain areas, and then by finding and heeding experts who may be better suited to certain tasks. If you love UCLA like you have said, you must dismiss Mr. Alford immediately or those words ring hollow. Own up to this error and take efforts to remedy it - I, and many others, would view this as strong leadership. I, and many others, would love to have a men’s basketball coach and team to be proud of, and would welcome the opportunity to donate to the university and to renew season tickets once again (both of which I felt that, ethically, I had to cease once Mr. Alford’s hiring was announced). Thank you in advance for your consideration. Sincerely, Robert W. Schmidt (class of 1995)

From: gvvljxzajnrzhsgbTo: Guerrero, DanSubject: New coachDate: Thursday, March 10, 2016 9:55:01 AM

Dear Mr. Guerrero.I have been a UCLA fan for a long time now living in North Carolina I am still a UCLA fan I am so disappointed with this season please try to find a top 10 assistant or coach who can bring UCLA a championship it was said that Steve Alford had a tough job well he's done enough and now it's your job to bring to UCLA basketball what we need a coach who is going to stay for a long time at UCLA yes time to fire Alfred and bring back some prideSincerelyMr. Endsley

From: Bill YanceyTo: Guerrero, DanSubject: Coach AlfordDate: Thursday, March 10, 2016 9:57:18 AM

Sir,

Coach Wooden must be turning over in his grave. Fire Coach Alford NOW!!!

Thank you.

Bill Yancey

From: David GompertTo: Guerrero, DanSubject: Please End the MadnessDate: Thursday, March 10, 2016 10:00:19 AM

Dear Mr. Guerrero,Last night's performance is easily the worst I have ever witnessed by a UCLA Basketball Team in over 34 years of being a faithful Bruin Fan. Our "coach" apparently never watched any of the film from the previous two games, that or he is completely clueless on how to game plan. It has to be one or the other and in either case it should be grounds for dismissal from the prestigious position of Head Coach, Men's Basketball at UCLA. I read your response to the petition regarding our "coach" especially the part where you said "progress isn't a straight line". That may be true, however failure seems to be. In the "coach's" 3 years the men's team has won fewer games each successive season. While progress may not be a straight line forward, it most certainly isn't a straight line backward, which is exactly what we have here. Please do the right thing Mr. Guerrero before the damage is all but irreversible... Fire Steve Alford Immediately!

Sincerely,David J. Gompert

From: Nikhil RamnaneyTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 10:04:46 AM

Mr. Guerrero:

I have been a UCLA Athletics supporter since I arrived on campus in 2003. I have supported our athletic programs in numerous ways since then. Yesterday's tournament performance was embarrassing. I have never been a fan of the Steve Alford hire, but I did not write you to complain or voice my discontent until now. I wanted to give him a fair chance despite my reservations.

This season has been very disappointing. And that is not just reflected in the team's record. Average UCLA basketball attendance from last year was significantly lower than our conference peers. This year I have noticed the same trend continuing. I mentor young men and women from the community who I hope to inspire to go to college and pursue UCLA as an academic goal. When I bring them to UCLA basketball games, I am embarrassed by the product that is on the floor. I mean absolutely no disrespect to the players who are trying very hard, but you have failed at ensuring a quality team and experience at Pauley Pavilion. This is the home of John Wooden, and his legacy is being tarnished.

I understand the challenges of the modern NCAA and do not have unrealistic expectations of our program. But an average attendance of 47% capacity and a losing record are unacceptable. Two people have to be held accountable for the team right now. Mr. Alford and yourself. Please take the appropriate actions to correct the situation and pursue a high quality coach. Please take the appropriate actions to reinvigorate UCLA basketball. I welcome the opportunity to discuss my ideas about how to improve attendance and the student experience.

If I don't hear back from you or see any changes in the near future, I will withhold financial support for UCLA Athletics and direct my complaints to Mr. Block's office.

Regards,

-- Nikhil A. Ramnaney Attorney at Law

From: Mark CordovaTo: Guerrero, DanCc: Block, GeneSubject: AlfordDate: Thursday, March 10, 2016 10:08:24 AM

I am a lifer UCLA fan who grew up in Anaheim, and moved back to my original home, Albuquerque, 10 years ago. I saw what a great job Coach Alford is capable of during his tenure here at New Mexico. Unfortunately, Coach Alford was not ready for prime time in the Big 10, nor is he ready for prime time in the Pac 12. Director Guerrero, it is time to cut bait with Alford and find someone ready for prime time. You did just that when you sacked Neuheisel for Mora. It's now time to do the same on the hoops side.

Besides, the Lobos need to sack Craig Neal here. Maybe we can get Alford back here in Albuquerque, He never should have left. He walked on water out here.

From: *Kevin Scott*To: Guerrero, Dan; Block, GeneSubject: My UCLA is supposed to be THE #1 BRAND IN NCAA MEN"S BASKETBALL!!!!!Date: Thursday, March 10, 2016 10:08:53 AM

To Guerrero & Block:

MY UCLA BRUINS (B.A. History, 1984) are supposed to be the #1 Brand inNCAA Men's Basketball!! WE HAVE THE MOST NCAA MEN'S BB CHAMPIONSHIPS!! STOP RUNNING FROM WHO WE ARE!!!!!!!! (At minimum, we should be the clear best in the West).

March Madness is supposed to be "The UCLA Invitational".

Guerrero, you keep comparing UCLA BASKETBALL to YOUR SPORT: UCLA Baseball.

We. Are. A. Basketball. School. (Football second. Mora is not the answer either. But that's another topic.)

Heck man, when I was on campus (1978-84), several top "A" Division Intramural Basketball Teams would massacre these current Bruins.

Only ONE SCHOOL had John Wooden... UCLA.

Dude: Find. A. Way. Find. The. Money. To. Get. Us. Outta. The. INSANE. Alford Contract. FIRE STEVE ALFORD NOW!!

Steve Lavin was never this bad, and he rightfully got the boot.

Kevin Scott, Class of 1984.

*****************

Kevin Scott, California Real Estate Agent & InvestorCell: Desk: (562) 531-2001 ext. 217Century 21 Realty Team, 14620 Lakewood Blvd., Bellflower, CA 90706California BRE License Number: 01270451 (Since 1999)

From: Greg MerchantTo: Guerrero, DanSubject: Men"s Basketball ProgramDate: Thursday, March 10, 2016 10:19:13 AM

Dear Mr. Guerrero, I have been a Wooden Athletic Fund Member since 2005/2006 and am currently at the Bruin All Conference level. When I originally decided to join the WAF, it was in order to buy men’s basketball season tickets. It was a great decision, as I witnessed many great games and great players over the last decade. I loved going to games with friends and family and faithfully cheering on the Bruins. However last year everything started to change. The games were not fun anymore, the team on the floor often looked disinterested, they played little defense and it was just bad basketball. The team was obviously poorly coached. I found myself going to fewer and fewer games. At the end of the season I decided to give up my season tickets because I couldn’t stand to see the program heading in a downward direction with little hope of it turning around. And unfortunately I was right. This year has been even worse than last year. It is obvious to me that Steve Alford is not the right coach for UCLA and the longer he is head coach the more the long term prospects of the program are being damaged. It is with this in mind that I have come to the following conclusion. If Steve Alford is retained as head basketball coach I will reduce my donation to the minimum amount to cover my football tickets ($200). On the other hand, if he is fired, I pledge to increase my donation to the Bruin All American level and will again become a basketball season ticket holder. I realize that this is a decision that you do not take lightly, but I hope that after consideration you are able to do the right thing and help restore UCLA basketball to where it belongs. Sincerely, Greg MerchantClass of 1992

From: Mike WelchTo: Chancellor Gene D. Block; Guerrero, Dan; Rebholz, JoshuaSubject: UCLA men"s basketballDate: Thursday, March 10, 2016 10:22:20 AM

To those concerned about the fate of UCLA men’s basketball,

I am writing you this morning to express my dismay with the sad state of our men’s basketball team and implore that you make the top-down changes necessary to bring this iconic program back to its properly earned place amongst the college elite. As a three time alum and lifelong fan, it saddens me to accept the painfully obvious: this program cannot succeed, and I simply cannot support it any longer, until Coach Alford is removed.

I can count on one hand the number of home games I did not attend during my 11 years on campus. I camped out for floor seats for countless of those games. I even won the Super Shot in January 2001. I have traveled to Sweet 16s and VPN connected to international offices to bypass DirecTV’s lack of Pac-12 networks and stream games online. This is the first season, however, that I have consciously avoided watching UCLA basketball even when it was readily available. The team lacks the bare minimum effort and enthusiasm that make a program worth supporting — if they don’t care about competing or playing hard, why should I spend what little free time I may have supporting them?

Seasons like these past few do permanent damage to the program, and it will continue to flounder under Steve Alford. Enough is enough. Restore UCLA basketball and bring the fans (including myself) back to Pauley.

Sincerely,Mike WelchBS ’03, MS ’05, Ph.D. ’10.

From: *Kevin Scott*To: Guerrero, DanSubject: Make UCLA Basketball Great AgainDate: Thursday, March 10, 2016 10:33:57 AM

Guerrero,

I just read your lame email posted here:

Guerrero Blows Off Fans Who Want To Fire Alford

Dude, if you REALLY loved UCLA the way WE DO, then you would acknowledge your DUTY to Make UCLA Basketball Great Again.

Great again means: In the conversation for a title year in year and year out.

Great again means, the best kids (especially in the West) come to UCLA.

Great again means we have one of the best basketball minds, and moral character builders as a Head coach. Steve Alford is neither.

You don't LOVE Ucla Basketball like we do.

Otherwise, you'd only talk about MAKING UCLA GREAT AGAIN.

Either STOP LYING, or START SPEAKING YOUR DUTY!!!!

Make UCLA Basketball Great Again.

(Go see that dude at UConn Women's Basketball for a reference. Go talk to Pat Summit why don't you. Go chat with at dude at Duke. Go see that dude at UNC who's always in the conversation. HECK, go see that Wildcat Calipari who seems to always find a way to start from scratch every year, and competes for the top with freshmen. And don't give me some lame excuse that he's NBA minded. We've got our share of NBA players too).

image Guerrero Blows Off Fans Who Want To Fire AlfordGuerrero acknowledges that he received the online petition which was signed by more than 1,200 Bruin fans, but offered nothing of substance to indicate th...

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From: Nathaniel DangTo: Rebholz, Joshua; AD; Guerrero, Dan; Block, GeneCc: UCLA Athletics DevelopmentSubject: Re: REMINDER: 2016-17 WAF Donation Renewal InformationDate: Thursday, March 10, 2016 10:40:01 AM

Looping in Chancellor Block.

Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz,

Further to my email below, last night's historic and unmitigated disaster against USC was emblematic of the "foundation" (or lack thereof) that Coach Alford is laying for our basketball program.

The word "legacy" is often thrown around lightly; however, it is appropriate in this situation. Coach Wooden spent decades serving our university and shaping young men on and off the court; that is his legacy. This is a watershed moment for the UCLA basketball program, and what you choose to do in this moment shall be your legacy. As you know, UCLA has a number of very talented signees coming in next year. With that talent, Coach Alford will likely once again disappoint, but will also likely achieve enough success to make termination more difficult from a public relations perspective. Thus, if you fail to act immediately to replace Coach Alford, Coach Wooden's masterpiece will continue to sustain irreparable damage -- and that will be your lasting legacy.

Please do what you know is right for the long-term health of our athletics department and our basketball program, which is in many ways the heart and soul of our university.

Regards,Nathaniel T. Dang, Esq.UCLA Samueli School of Engineering and Applied Science '08

On Mon, Mar 7, 2016 at 1:39 PM, Nathaniel Dang <natdangspam@ > wrote:Dear Mr. Guerrero and Mr. Rebholz,

I am a proud UCLA Bruin (B.S. Computer Science & Engineering '08). I have been a lifelong supporter of UCLA Athletics (my oldest brother graduated UCLA in the class of 1995). I am a Wooden Athletic Fund Member, UCLA Football season ticket holder (which I enjoyed with my good friend, Mr. James Ayden, UCLA School of Law '13), and former UCLA Basketball season ticket holder (which I enjoyed with another good friend, Mr. Thomas Chan, UCLA '07). I have also donated to the Wasserman practice facility and various other athletic department initiatives throughout the years. I flew out to Indianapolis and attended the Final Four when we played there a decade or so ago; I also try to support our teams at other away games whenever possible (e.g., the football games vs. Texas, UNLV, etc.). In addition to supporting the athletic department, I of course support the Samueli School of Engineering and am a Boelter Society member.

I understand that I may not be a "whale" of a supporter of the athletic department from a financial perspective. However, it is people like Mr. Ayden, Mr. Chan, and myself that form the core of any long-term fundraising and development strategy; we are young, recent graduates who love our alma mater and are eager and ready to support it in the right areas

and at the right time, and are likely to do so for the next 50 years.

In light of the above, it saddens me to write this email informing you that I will not be renewing my membership to the WAF, nor will I be renewing my football season tickets or otherwise financially supporting the Athletic Department until Coach Steve Alford is dismissed from his position as the head basketball coach at UCLA. I am sure you have received a litany of similar emails and I will not bother rehashing the many complaints that you have likely received regarding Coach Alford, except to say that Coach Alford failed, miserably, to meet the minimum expectations for a coach at UCLA -- not just from the standpoint of wins and losses, but also from a moral and character standpoint. His teams do not exhibit the effort, particularly on the defensive end of the court, that is expected at an institution like UCLA. Accordingly, I cannot in good faith support an athletic department that continues to allow Mr. Alford to embarrass our university.

I wish you the best and I look forward to once again financially supporting our Bruin athletics programs, if and when Mr. Alford is dismissed and replaced with a head coach worthy of our great institution.

Go Bruins,Nathaniel T. Dang, Esq.UCLA Engineering '08

---------- Forwarded message ----------From: UCLA Wooden Athletic Fund <development@athletics.ucla.edu>Date: Mon, Feb 22, 2016 at 11:16 AMSubject: REMINDER: 2016-17 WAF Donation Renewal InformationTo: Nathaniel Dang <natdangspam@ >

Dear Nathaniel,

RENEW NOW

Thank you for your generous support of UCLA student-athletes through your annual donation to the Wooden Athletic Fund. As part of our ongoing effort to provide a first-class donor experience to all of our gracious supporters, we wanted to remind you that the renewal of your 2016-17 Wooden Athletic Fund donation is now available. The deadline for renewal remains June 30, 2016. For the fastest and most efficient renewal method, you may CLICK HERE to renew your WAF membership online right now through your own personalized WAF giving webpage. If you have ANY questions regarding your 2016-17 Wooden Athletic Fund membership and tax-deductible donation, please do not hesitate to contact our office Monday-Friday, 8am-5pm by phone at 310.206.3302, e-mail development@athletics.ucla.edu or you can visit www.WoodenAthleticFund.com anytime for more information.

From: Scott BianchiTo: Guerrero, DanSubject: It is time for change!!Date: Thursday, March 10, 2016 10:52:28 AM

Dear Mr. Guerrero, From the day I was born, I bled Blue and Gold. I am a Ucla graduate and WAF donor. Never in my life have I been more embarrassed by our basketball program than I am right now. Over the past three seasons, it is easy to see how our beloved program has continued a straight downward trend. Each year, post Howland, our team has had a worse record, played with less discipline, less heart, less passion, less teamwork. This is a culture that cannot continue. It is time for change! Please don't put off another year, what needs to be done today!! It is time to get a leader of our basketball program that is worthy of our storied program and that can actually LEAD our student athletes and create a winning environment. Enough is enough!It is time for change!!!Sincerely,

Scott Bianchi, DDS

Sent from my iPhone

From: Dinarm13To: Guerrero, DanSubject: Fire AlfordDate: Thursday, March 10, 2016 10:58:47 AM

Mr. GuerreroSteve Alford has consistently put UCLA teams on the court unprepared to play. This will not change. He should not be returned next year.Regards,George Armitage

Sent from my iPhone

From: Marc BretterTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Reaching OutDate: Thursday, March 10, 2016 11:08:18 AMImportance: High

Mr. Guerrero: I’m from a UCLA family. My dad graduated in 1949 and my uncle in 1951. They were fraternity brothers and good friends of Mo Ostin. The 2 of them and 3 other friends had 8 season tickets the opening year of Pauley and had them until the 1990s when the group fell apart due to my uncle passing away and other factors. I went to elementary school at Warner Avenue across the street from UCLA where my best friends were Willie Naulls and Mike Warren’s kids (both still close

friends). I was a ball boy in 6th grade. I played basketball at Harvard-Westlake when my teammates/dear friends Jason and Jarron Collins were recruited to UCLA, so I spent a lot of time hanging out in the basketball office with Coach Harrick and Lavin. Needless to say we were a die-hard UCLA family and UCLA basketball has been a big part of my life. Now that I’m in my 30s and have my own children, I want nothing more than to start the ritual of getting season tickets. However, about a year ago when I was deciding what to do, I chose to spend $20k annually on Clipper Season Tickets and a partial Laker Season. I do use them for business, but living in Beverly Hills and working in Brentwood, I would much rather spend that money attending games at UCLA. However, I could not and will not contribute to a program led by Steve Alford. A person bereft of morals, who grossly engages in nepotism and who has proven over a 20 year career to be an average coach. My dislike for Steve Alford is so great, it prohibits me from donating to Athletics in general, despite how fondly I think of Coach Mora and his team (I’ve had the opportunity to spend time with Coach Mora, Josh Rosen and Jordan Payton and they represent everything I grew up loving about UCLA). You made a brilliant hire there with Jim Mora, but keeping Steve Alford threatens to undo all the wonderful things that you have done for UCLA. Despite perception, UCLA fans are reasonable. We don’t expect Brad Stevens to walk through the door. Take a chance on someone young or an out of the box idea like Randy Bennett with Kerry Keating as lead assistant. I don’t care what 1 year recruits are coming next year (and trust me they will still come because of the 4 letters not because of our Coach). My Dad is 88 and UCLA basketball is one of the few things he looks forward to. Believe it or not, this program means so much to people, that his disdain for Alford is actually affecting his enjoyment of his last few years of life. Please do what needs to be done and restore our sacred program. Best, Marc BretterPrincipal

Cresa Los Angeles

11726 San Vicente Boulevard, Suite 500 | Los Angeles CA 90049310-207-1700 tel | 310-943-5141 direct | cellwww.cresa.com

From: Scott RevlinTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Reflections on this seasonDate: Thursday, March 10, 2016 11:08:30 AMAttachments: image001.png

image002.png

Good morning gentlemen, I think we all woke up with a little less pep in our steps this morning. Watching our storied blue-blood basketball team underperform in a massive way is emotionally draining. The goal now should be to be solution focused; what gets the program back where it should be? Unfortunately, the key variable the last three years has been the leadership of Steve Alford. Game planning has been poor, execution has been poor, and talent utilization has been poor. You might point to backing in to the tournament last year, or the big wins this season, as successes. I disagree. Steve has shown us that his teams are fundamentally incapable of sustained, quality play. Catching a hot streak and making the sweet 16 should not validate his abilities; it should make us question his inability to sustain that quality of play across a 30 game season. The Alford supporters also point to his recruiting acumen as a rationale for keeping him. Unfortunately, they are overestimating his role. UCLA has always, and will continue to, recruit itself. We have a beautiful campus in a beautiful city. We have banners hanging from the rafters. We have a brand recognized world-wide, and provide one of the best educational environments anywhere. Those are what brings in recruits, not Steve Alford. My fear is that with another year of Steve Alford, our coaches WILL have to start recruiting because of the damage Steve Alford is doing to our brand. A few years back, I wrote you a similar letter about Rick Neuhesiel. We all know how hard it was to let a fellow Bruin go, but could you have imagined just a few short years ago that Jim Mora could have completely changed the culture of our football program and brought us back to the national conversation? It’s time to make that same tough choice. Regards, Scott RevlinClass of 1999

 Scott Revlin, MA, BCBAClinical ManagerSTAR of CA(805) 644-7827 – Office

 – Cellstarofca.com

Connect with STAR of CA:    

From: Harrison WollmanTo: Guerrero, DanSubject: FIRE STEVE ALFORD, NO MORE DADDYBALLDate: Thursday, March 10, 2016 11:18:25 AM

Dan,

I will not attend a single UCLA basketball game next season if Alford is the coach. Daddyball is disgusting and ruining this program. You're this close to losing a die hard bruin fan.

Fix it,

Harrison Wollman

From: Sena, RhondaTo: Guerrero, DanSubject: FIRE ALFORDDate: Thursday, March 10, 2016 11:20:59 AM

I'm a 25 year season ticket holder. I love Bruin basketball. Pauley is beautiful, Westbrook's donation is amazing. We need a coach worthy of the UCLA basketball program.

Rhonda Sena, Ph.D.

UCLA Semel Institute

310.794.1587

rsena@mednet.ucla.edu

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From: Matthew CrytzerTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: UCLA Men"s Basketball - Change NeededDate: Thursday, March 10, 2016 11:29:08 AM

Hello Mr. Guerrero, My wife and I graduated from UCLA in 1997. While students at UCLA, we attended many men's basketball games. We have very fond memories of these times. After graduating, we still attended a few games each year, and I watched every other game on TV. We were both disappointed when Steve Alford was hired as the coach to replace Ben Howland. We decided to give him a chance, but unfortunately, our fears have been realized. UCLA records for the past three years have steadily declined: 28-922-1415-17 This season, we were blown out three times by bitter rival USC (in basketball...). We have stopped attending games and sadly, I don't even watch them on TV any longer. We won't be attending games or watching them on TV until a new head coach is hired. Please don't look to the 2016 recruiting class as the savior. It is fool's gold. They won't be able to overcome the eventual transfers, the bad chemistry (Coach Alford featuring his son), and Coach Alford's lack of coaching acumen. Please don't fear the national media backlash at replacing a coach after three seasons. Regardless of when a coaching change is made in UCLA men’s basketball, the media will always say that it is due to UCLA's unreasonably high expectations. No championships in 20 years and missing the tournament 5 out of the last 14 seasons... Does that say "High Expectations" to you? Please don't worry about the curiously high buyout clause for Steve Alford. UCLA fans will return as soon as the coaching change is made, and the revenue from the increased attendance will help offset the cost of the buyout. Please don't wait.<!--[if !supportLineBreakNewLine]--><!--[endif]-->The time is now.

Sincerely, Matthew Crytzer

From: James MansourTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: UCLA Needs ChangeDate: Thursday, March 10, 2016 11:31:08 AM

Dear Mr. Block,

I am a UCLA fan who became a UCLA alumnus because of UCLA basketball. I watched UCLA basketball as a kid and became in love with the university as I hoped to one day join the student section and scream the names of players like Charles and Ed O’Bannon. UCLA basketball means so much to many of us. It is more than just a basketball going through a hoop. It is a tradition beyond just winning national titles and hanging banners in Pauley Pavilion. UCLA basketball is the image of this university. It is the pulse of this university. It is the soul of this university. This program is a source of pride to many of us. Unfortunately, this tradition is dying. Our program is very ill and the empty seats inside the arena scream how unhealthy the soul of this university is. Steve Alford is unfortunately not the right man to lead this program. He never was the right person to lead this program. But we have seen in three years a coach who has put his son before the needs of the basketball program. Would John Wooden ever approve of what is happening to his program? Beyond Steve Alford’s lack of character, he is simply not the right person to lead a basketball program many consider to be the greatest in the country. Now as students today will matriculate from this university without experiencing the joys of UCLA basketball, this will lead to repercussions to future donations not only to the basketball program but the school as a whole. I have degrees from George Washington and Texas A&M and I feel much closer now to those universities as I see leadership at those schools that do not fail to act. I have donated to all three schools this year, but UCLA was the lowest donation I sent. If for some reason Steve Alford is retained, my donations will fall to nothing which hurts me as this is the university I truly love.

The UCLA community needs you to act on Steve Alford. He is a coach who should have never been hired. But we must move forward and take our losses now before the program simply dies.

Sincerely,

James Mansour

From: Dylan N. DeweyTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Restore Integrity to UCLA BasketballDate: Thursday, March 10, 2016 11:38:49 AM

Dear Mr. Guerrero,

Especially as a Beta brother of yours, I urge you to restore integrity to UCLA basketball by firing Steve Alford immediately. He should never been hired in the first place as he is a rape apologist and has not achieved the record of excellence necessary to bring national championship banners to Westwood. Within his three years here, he has played his son at the expense of far superior talent such as Zach Lavine. He took a team with three first rounders that he inherited from Coach Howland to the worst season UCLA has suffered since Coach Wooden took the helm, including three embarrassing losses to USC. It is unacceptable for you to repeatedly accept mediocrity as UCLA is a unique institution around the world that not only aims to athletic and academic excellence but more importantly superior morals as inspired by Coach's legacy. Rich donors should not be the only voices you listen to as UCLA is a beautiful place because of how inclusive it is of people from all walks of life.

Dan, restore integrity of UCLA's most cherished program, Coach's basketball team, and therefore place the greatest public institution in the world back onto the road of integrity and excellence.

I would, at the minimum, appreciate a response that you have received this e-mail, but really a sophisticated answer that addresses the heart of the matter: demanding excellence in everything we do by representing the 4 letters proudly.

Best regards,

Class of 2011Dylan N. Dewey

From: Alice TsuyukiTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Steve AlfordDate: Thursday, March 10, 2016 11:42:31 AM

Gentlemen:

I am a UCLA alumna and a 40+ year diehard UCLA basketball fan. I was also a longtime basketball season ticket holder until last season, when I finally could no longer stomach what I was seeing on the court under the leadership of Steve Alford.

His nepotism and his inability to build a solid basketball program with tough defense, sound fundamentals, and something as basic as playing with heart, have made it hard to even care about UCLA basketball.

If Steve Alford is retained, I will not be renewing my WAF membership. When Alford is gone, I will be more than happy to contribute and buy season tickets again.

Thank you,

Alice Tsuyuki

From: Scott PerryTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: coach steve alfordDate: Thursday, March 10, 2016 11:53:10 AM

mr. guerrero,

as long time fan and supporter of UCLA athletics i and compelled to express my disappointment with the direction of the men’s basketball program under steve alford.please remove him from his position immediately. he has proved himself unfit for the job. UCLA basketball has become a disaster under his watch. horrible game preparation, poor play, lack of effort, poor basketball i.q., unaccountability and nepotism.

along with this note, the only other action i can personally take is my financial support of the program. i will not be renewing my season seats for basketball until UCLA has officially ended the alford era.i know i am not alone. the interest and enthusiasm from the fan base is at an all time low.

do the right thing, relieve steve alford of his coaching duties today.

thank you.

Scott

S.E. PERRY

seperry.com

From: Ryan SakamotoTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Time for a changeDate: Thursday, March 10, 2016 11:58:45 AM

"Failure is not fatal, but failure to change might be."-- Coach John R. Wooden

Half of my father's extended family attended UCLA, so I was more or less born into the Bruin family. I've been a huge fan of the basketball program since childhood, with fond memories of attending games with my father and grandfather and watching Reggie Miller and Pooh Richardson work their magic on the court. During my senior year in college, I watched with excitement as UCLA hoisted the championship trophy on the strength of the heroics of Ed O'Bannon and Tyus Edney. During my time at the UCLA Anderson school, I was thrilled to witness the fantastic run of success in the mid 00's, and traveled to Indianapolis and San Antonio to support my team in the Final Four. Through good years and bad, I've always been proud to be a Bruin fan and supporter of the Wooden Athletic Fund, keen to find cause for optimism, and a believer that the program always deserved a place among college basketball's elite.

I find myself today considerably less enthusiastic. The state of the program seems to me to be at its lowest point during my lifetime, and I'm sure I am not alone in expressing my frustration to you as a Bruin fan and supporter. My disappointment is not primarily about the results in wins and losses this season, terrible though they are. It is about the lack of effort, of discipline, and of team spirit evident on the squad. This program no longer exemplifies the virtues I've always associated with UCLA and its basketball program. Where once there was exacting attention to detail, now there is sloppiness; where once there was hustle, now there is a lackadaisical approach; where once there was an expectation of competitive greatness, now there are excuses; where once there was teamwork, now there is "hero ball"; and where once there were discipline and accountability, now there is uneven treatment. Worse yet, there are no signs that these issues will subside, regardless of whether the talent level (or success on the scoreboard) improves. These are failures of spirit, of culture, and of leadership.

Coach Alford may be a fine human being and a good coach in the right situation, but he is not the right choice to lead UCLA basketball going forward. It takes courage to make a change, but change is what is required. Do not delay and waste the talents of the young men already on the team or joining in the fall. Do not risk further demoralizing and disengaging the many supporters of this program. The proud legacy of this program and institution deserve better.

Go Bruins!Ryan Sakamoto

From: Abner KwonTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 12:12:00 PM

Dear Mr. Guerrero, From the day I was born, I was a proud Bruin. I am a UCLA undergrad, future UCLA gradschool grad (hopeful), and donor. Never in my life have I been this distraught by our basketball program. When I was an undergrad, I was fortunate enough to experience 3 Final Four runs in 4 years. Over the past three seasons in comparison, I cannot even recognize the program before me, as we’ve somehow lost our way. We are nowhere near where we should be. This cannot continue any longer. The students, alumni, fans, donors, and players deserve better. You deserve better. Perhaps not to the level that I was able to enjoy in my 4 years, but at least something to be proud of, hopeful for, and excited for. The good thing about UCLA is that we are UCLA. We can and should get to where we need to be in a hurry. Please make a change starting with next season. Please give us back what we used to have. Thanks. Respectfully, Abner KwonARES MANAGEMENT LLC 2000 Avenue of the Stars | 12th Floor | Los Angeles | California | 90067 |US310.201.4172 voice | 310.432.8736 fax | akwon@aresmgmt.comwww.aresmgmt.com  This message, including any attachments, may include privileged, confidential and/or inside information. Any distribution or use of this communication by anyone other than the intended recipient(s) is strictly prohibited unless authorized by the sender and may be unlawful. If you are not the intended recipient, please notify the sender by replying to this message and then delete it from your system.

From: Matt RiceTo: Guerrero, Dan; Rebholz, JoshuaCc: PJS@ZiffrenLaw.comSubject: hi gentlemenDate: Thursday, March 10, 2016 12:21:03 PMAttachments: image001.png

Dan and Josh, Let me start by saying I have the utmost respect for both of you as men and professionals. I feel like my experience as a UCLA Alum, Booster and Parent of potential future Bruins has only been enhanced by your hard work. It is important that you remember that I am also an eternal optimist. I am a “we will be so great next year” guy. A “the wins aren’t there yet, but the process is correct and we will get there” guy. Dan and Josh, I feel worse over these last few weeks than when we lost to USC 50-0. It is not even close. My blood is boiling I am so upset by what is happening. Let me be clear though, is it upsetting to have the first losing record since our very worst coach, Steve Lavin? Sure it is very upsetting, but that isn’t the real problem. Having a losing year is a SYMPTOM of the DISEASE. UCLA Men’s Basketball is diseased. We are being led by a man who is blinded by his love for his son. We are the greatest program in the history of College Basketball, yet we have no current culture whatsoever. Our identity is completely lost. We aren’t here nor there. And , being a student of the game, I am constantly BAFFLED by the decisions being made by this coaching staff strategically. Our players are completely lost. It is obvious. I know you can see it. Everyone I know, who actually still cares, sees it. The fan base is definitely leaving. There is no spirit. Pauley has been dead, honestly, all year save for two big games. I am sure by now you’ve seen the statistical analysis comparing Bryce to every point guard since the 3-point line was introduced. If you haven’t, here it is https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.l3gkkja15 I want you to know it made me even angrier. And the worst part ? The VERY worst part? These are only offensive analytics as to why the Coach’s son plays too many minutes. Bryce doesn’t play one single lick of defense. In fact, I feel very confident saying he is by far our worst defensive player since Nikola Dragovic. Simply put, Bryce plays too many minutes for his talent and effort level. Everyone knows this. You guys also know this. It has eroded our team. We have gotten WORSE EACH YEAR since the Alfords arrived. In record, sure, but more importantly, in EFFORT. I know I am not a very big donator to the A.D. But, I am proud of my school beyond reason, and it is my duty and privilege to try to help whenever I can. You guys know I am always willing to help a Bruin. So it saddens me so much to write this to you. I have no enthusiasm or hope for this program as it stands. None whatsoever. I am finished.

I will make sure that my donation to the WAF is the absolute minimum it can be to hold my seats until you relieve Coach Alford of his duties. I think you will also find, that I won’t be someone you see at Pauley until he is gone. Maybe I’ll give them to charity, or maybe ill just burn them. I have no interest because there is no love in my heart for his program. I’ve lost all faith and enthusiasm guys. I hope you have as well. He doesn’t belong here, he isn’t good enough. Thanks for listening.Matt Cc: P.J. Shapiro

Matt Rice

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From: James KrugTo: Guerrero, Dan; rebholz@athletics.ucla.eduSubject: Sadness with UCLA basketballDate: Thursday, March 10, 2016 12:25:20 PM

Gentlemen, I have never written an email to any UCLA administrator in the past and I am sure you are being inundated at the moment. I do feel however I have excellent standing to understand UCLA basketball and its current state. I attended both UES and UCLA.. I was  at the Sports Arena when we beat Houston 101-69. I went to games in the Men’s Gym. I was at the Gonzaga game. I was at the  NC State semifinal loss in Greensboro. As  13 year old I had season tickets that season that Pauley that I obtained directly Bob Fisher. I have been a season ticket holder from that point forward (recently I joined with another family and the tickets are in there name). I was also Co-Sports Editor of the Daily Bruin in 1975 with your friend Marc Dellins. I was supportive of the hiring of Steve Alford.  I realize we may all have wanted Tom Izzo or Bill Self but I am a realist as to our financial realities and people’s desire to coach at UCLA. That said, the time has unfortunately come to end the Steve Alford era. Dan, I read your response to Aaron’s petition and I understand that you public response, regardless of your true feelings, needed to be supportive of Coach Alford. I do hope however that your statement about 2 Sweet 16 trips was more for public support and is not really a benchmark that we have at UCLA. We had 3 NBA first rounder’s in his first year and last year quite honestly was a bit of a fluke (both getting in and the SMU game). Clearly advancement is not always a straight line, but sadly we are trending so poorly that next year’s great incoming class will really only mask what appears to be significant deficiencies in our coaching staff.  In my 55 years of intently following UCLA basketball I have never seen it at such a low ebb. UCLA basketball is sadly not a problem that people talk about – rather, it is becoming irrelevant. And that is the worst thing that can happen. I also recognize that we may have to take a gamble on our next coach, but unfortunately the current situation is untenable. If you listen to our coaches speak about becoming a better defensive team, etc., etc. that is nothing more than a hope and a wish. They had all off season, all season long to see the problem and work on it and we give up 55 points to Oregon State in the second half and now the SC game. I understand coach speak but fundamentally when they do not hold their

 players accountable it will never change.  I am sure you know the Einstein quote “Insanity is doing the same thing over and over (the have been our coaches for 3 years now) and expecting a different result.” Dan, I understand your love for UCLA – I am sure it matches mine. Hiring Steve Alford was the right choice at the time. Hindsight is always 20-20 but it is clear that it has not turned out as planned. Today I cannot imagine that when you look deep in your heart you are confident that Steve Alford will restore UCLA to its rightful place in basketball hierarchy.   And if you lack that confidence and given the current state of the program, please act now. How quickly one rectifies problems is the mark of a great CEO. Thanks, James Krug

From: James KrugTo: Guerrero, Dan; Rebholz, JoshuaSubject: RE: Sadness with UCLA basketballDate: Thursday, March 10, 2016 12:27:26 PM

 Gentlemen, I have never written an email to any UCLA administrator in the past and I am sure you are being inundated at the moment. I do feel however I have excellent standing to understand UCLA basketball and its current state. I attended both UES and UCLA.. I was  at the Sports Arena when we beat Houston 101-69. I went to games in the Men’s Gym. I was at the Gonzaga game. I was at the  NC State semifinal loss in Greensboro. As  13 year old I had season tickets that season that Pauley that I obtained directly Bob Fisher. I have been a season ticket holder from that point forward (recently I joined with another family and the tickets are in there name). I was also Co-Sports Editor of the Daily Bruin in 1975 with your friend Marc Dellins. I was supportive of the hiring of Steve Alford.  I realize we may all have wanted Tom Izzo or Bill Self but I am a realist as to our financial realities and people’s desire to coach at UCLA. That said, the time has unfortunately come to end the Steve Alford era. Dan, I read your response to Aaron’s petition and I understand that you public response, regardless of your true feelings, needed to be supportive of Coach Alford. I do hope however that your statement about 2 Sweet 16 trips was more for public support and is not really a benchmark that we have at UCLA. We had 3 NBA first rounder’s in his first year and last year quite honestly was a bit of a fluke (both getting in and the SMU game). Clearly advancement is not always a straight line, but sadly we are trending so poorly that next year’s great incoming class will really only mask what appears to be significant deficiencies in our coaching staff.  In my 55 years of intently following UCLA basketball I have never seen it at such a low ebb. UCLA basketball is sadly not a problem that people talk about – rather, it is becoming irrelevant. And that is the worst thing that can happen. I also recognize that we may have to take a gamble on our next coach, but unfortunately the current situation is untenable. If you listen to our coaches speak about becoming a better defensive team, etc., etc. that is nothing more than a hope and a wish. They had all off season, all season long to see the problem and work on it and we give up 55 points to Oregon State in the second half and now

 the SC game. I understand coach speak but fundamentally when they do not hold their players accountable it will never change.  I am sure you know the Einstein quote “Insanity is doing the same thing over and over (the have been our coaches for 3 years now) and expecting a different result.” Dan, I understand your love for UCLA – I am sure it matches mine. Hiring Steve Alford was the right choice at the time. Hindsight is always 20-20 but it is clear that it has not turned out as planned. Today I cannot imagine that when you look deep in your heart you are confident that Steve Alford will restore UCLA to its rightful place in basketball hierarchy.   And if you lack that confidence and given the current state of the program, please act now. How quickly one rectifies problems is the mark of a great CEO. Thanks, James Krug

From: mrtibbs44To: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 12:38:36 PM

I am a long fan. I have been a fan since 1969. I have always loved UCLA basketball... But I cannot endure what is happening to the program under Steve Alford. He simply is not good enough to be the coach of this storied program. His nepotism combined with his inabilities as a coach have resulted in the program reaching new depths. It will not be better next year. I want to be a season ticket holder and I will once Steve Alford is fired. Please do what is best for UCLA basketball and fire him.

Very truly,

Sent from my Sprint Samsung Galaxy S® 6.

From: Jim MorenoTo: Guerrero, DanSubject: Ucla BasketballDate: Thursday, March 10, 2016 12:41:04 PMAttachments: image001.png

image002.pngimage003.pngimage004.png

Mr. Guerrero, I am a participant of the petition you received a few days ago in regards to Restoring Ucla Basketball. I also recently read your response to the petition…..I just wanted to express my disappointed not only in the current state of the program but also your response. I am a lifelong Ucla fan. I have had football season tickets for approximately 19 years now. I also normally attend about 6-8 basketball games per season. The thing is I live in Hawaii. For football games I generally take the red eye Friday night and return Sunday afternoons, basketball games I try an plan around business I have in Los Angeles. This last season I decided to not attend any basketball home games. My loan event was against UNLV in the Maui Invitational. The reason, the state of the program and the current leadership. A change must be made now. The inability of this staff to teach the basic fundamentals and to get maximum effort every night from this team is an embarrassment to the great tradition of this once storied program. I realize me no longer attending the few home games a year will not make much of a difference in your decision making to dismiss this staff but I know I am not alone. Until a change is made I will no longer support this program nor will I write another check to Ucla which next year will unfortunately include football. Please Mr. Guerrero do the right thing #restoreuclabasketball now!

Jim MorenoRegional Operations ManagerEmail: JimM@coastcrane.com Direct: 808-489-9671Mobile:

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From: Bryan HullTo: Guerrero, Dan; Rebholz, JoshuaSubject: Another sad, disappointed bball season ticket holderDate: Thursday, March 10, 2016 1:07:08 PM

Dear Dan & Josh - I'm guessing that you are getting a lot of e-mails from people suggesting that you terminate Steve Alford's contract and I want to add my name to the list.. I agree that he should go, sooner rather than later, for the reasons expressed in the on-line petition (I didn't bother signing it, but I agree with it). I waited until the end of the year to decide, but the way the team played (or didn't play) down the stretch leads me to believe that Alford shouldn't be the coach of the team and that he will have limited success even with the recruiting class that he is bringing in. That will be particularly true if he continues to showcase his son, who doesn't deserve all of the playing time (and shots) he gets. This is nepotism at its worst.

Dan, I remember when you became AD that you said you wanted to see the players on UCLA teams "fire" every game, which I interpret to mean play with intensity and do their best. We haven't seen this kind of consistent effort from Steve Alford's teams since he became the coach and there is no reason to think we'll see it in the future.

I have been a fan for 50 years, going to the games with my Dad, who was a Professor at UCLA. I got both a BA and JD at UCLA myself, and have been a season ticket holder for over 30 years and a donor for probably about 20 years or so. It saddens me to see the current state of the program with the trend line being down since 2008. Continuing with Alford threatens to further diminish the UCLA basketball brand. I strongly recommend that you make a coaching change. With best regards, Bryan Hull

From: Richard MoselleTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: new basketball coachDate: Thursday, March 10, 2016 1:10:02 PM

I have never voiced my concern before, not even during the Lavin years. But now, it’s time for a coaching change.Do what is clearly needed for the good of the program.

rich moselle, class of ‘66

From: ELLEN & JEFFTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: UCLA Men"s Basketball Sorely Needs a ChangeDate: Thursday, March 10, 2016 1:10:41 PM

Dear Mr. Guerrero,

While I didn't attend UCLA, I have been a huge fan of Bruin sports since Dad moved our family from Ohio out to the L.A area in 1962. I was starting sixth grade and very quickly adopted UCLA as my new team. I loved watching the John Wooden basketball teams and those "gutty little bruins" who played inspired football against those physically larger teams. Despite leaving L.A. at around 20 years of age to finish my college degree in the Rockies (where I continue to live), I have been a faithful Bruin fan all these many years and follow them continually.

My concern and the reason I'm writing involves the current state of the Bruin Basketball Team. Steve Alford has completed three seasons now, and it's pretty well known that the UCLA teams generally just don't play good defense under Steve. I was hopeful after this season's early wins that maybe things were turning around, but the season soon turned into a complete embarrassment. I could understand it if this was Steve Alford's first year and he was rebuilding with inferior talent. But this team has plenty of talent - including several McDonald's All-Americans - and they seem to have little desire or "want to" when it comes to playing defense. In the last number of games, the team just doesn't seem to be engaged much of the time. There really seems to be something systemically wrong with UCLA basketball that some touted recruits coming in next year are not going to change.

Believe me, I have nothing against Steve Alford. In fact, I've stuck up for him over the last few years while many have wanted him out as UCLA's coach. But now after three seasons, I'm convinced Steve just doesn't have what it takes to bring this once-proud basketball program back to an elite level where they can be a Top 10 team nearly every year. I really believe a change needs to be made now rather than risking what I feel will be further degradation to the program by waiting.

Thank you very much for "listening".

Yours truly,Jeff DaughertyDillon, Montana

From: Sean ShoptawTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: UCLA basketballDate: Thursday, March 10, 2016 1:15:46 PM

Gentlemen,

I am a lifelong UCLA fan and I writing to express my frustration in the current state of the men's basketball program. Having watched Coach Alford's teams since he became head coach it's extremely clear that this program is rapidly moving in the wrong direction. I agree that judging a coach too quickly is not always the prudent thing to do, but I believe in momentum and trajectory and it's obvious that this program does not have great momentum or a positive trajectory under Coach Alford's leadership. The recruiting class coming in next year is no doubt a very strong one, but it's obvious that this class would be coming to UCLA with or without Coach Alford, so I would hope this is not a factor in any evaluation of his tenure as head coach.

The right coach at UCLA as we all have witnessed competes for Pac-12 Championship, Final Fours and National Championships on a consistent basis, please consider an immediate change and restore UCLA basketball back to what we all know it should be.

Thank you.

Sean Shoptaw

From: andrew koenigTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Coach AlfordDate: Thursday, March 10, 2016 1:16:34 PM

You are all distinguished and intelligent men. You must know in your heart of hearts that this is going to happen -- you can do it now or in 2 years (next year will be a one-year uptick based on the talent level -- but the principles will not change and if you do it now, next year will be even better and a launching point toward a great future rather than a one-year aberration after which it will be even more difficult to make the change). All of us in Bruin Nation are in purgatory---PLEASE release us and give us hope. I and many of us love UCLA basketball more than words can adequately express and it is painful to the core to see what has happened to Coach Wooden's precious program and legacy. I have NEVER been moved to write something like his before as I know we are dealing with real people's and families' live. However, having the right protector and steward of this precious program is more important than any one person or family's interest. It is inevitable, so please do the right thing NOW and release all of us in Bruin Nation from this purgatory and give us hope. Thank you, Andrew Koenig

From: Brent ArmitageTo: Guerrero, DanSubject: SEASON TICKET HOLDER - FIRE STEVE ALFORDDate: Thursday, March 10, 2016 1:17:52 PM

I’m a 30 year season ticket holder. I love UCLA basketball. Pauley is beautiful, Westbrook’s donation is amazing. We need a coach worthy of the UCLA basketball program.We need Steve Alford fired at once. We all deserve better.Best,Brent Armitage

From: Tim QuillinTo: Guerrero, DanSubject: UCLA basketball"s futureDate: Thursday, March 10, 2016 1:19:14 PMAttachments: 4B24B298-C85E-4B0F-A12F-030BE0F5EFE2[63].png

C460230B-2148-4124-B043-91E3A1C9B7C1[63].png1FF2AD4E-07D1-42FC-B7F4-1CD09E5A34AE[63].png4CF9432E-3E8A-4CC6-997D-AFFE9B3A4111[63].png

Dear Mr. Guerrero -I am a lifelong UCLA fan who is 62 years old. I’m a former season ticket holder for football. I used to live and die with Bruin wins and losses. I survived the Dorrell/Neuheisel football years and I’m very happy with the direction under Jim Mora.I have completely disengaged from UCLA basketball under Steve Alford. What was once a sport so important to my happiness now has become a source of embarrassment and disappointment. I encourage you to release Steve Alford and replace him with someone much more capable and deserving of holding such a respected position in college sports.Warm Regards.Tim Quillin

Tim Quillin

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From: Steve OteraTo: Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: Coach Steve AlfordDate: Thursday, March 10, 2016 1:19:16 PM

Gentlemen,

I wrote Dan and Josh separately last week.

The manner in which our Bruins lost to USC yesterday speaks to the state of the program and the quality of its leadership. Our basketball program is rotting from the inside out, and from the top down. The game plan formulated by Coach Alford and his staff was massively ill-conceived given USC's obvious strengths. Zoning the best shooting team in the Pac 12 and forcing our bigs to close out to the corner 3? A folly that led to an immediate 0-11 hole. From the perspectives of effort, energy and defense, our student athletes performed at abysmal level consistent with the rest of the season -- AGAINST OUR CROSS TOWN RIVAL.

I do not blame our student athletes, though.

Other than perhaps Bryce, this is a team that has tuned out and lost respect for its coach.

And, this is a coach who has lost credibility with, and the ability to reach, his team.

Hope for a highly unlikely, nigh miraculous, 180 degree turnaround is the only reason to retain Coach Alford next year, and hope is not a strategy. The much more likely scenario is a season consistent with the downward trajectory on which Coach Alford has been piloting the program for the previous three years. Toughness, accountability, meticulousness and DEFENSE are bulwarks that either exist in a program's culture, or they do not. They do not here. And, they will not magically materialize next year.

It is time for Coach Alford to be let go.

Thank you for all that each of you do for UCLA.

Steve OteraBA, English Literature, 1987

From: Steve WeinbergTo: Guerrero, DanSubject: Fire AlfordDate: Thursday, March 10, 2016 1:19:47 PM

This was just ridiculous of a season and ending! I’m an alum and my daughter is a sophomore there now. With good players, they were not even competent to compete as coached. Thanks, Steve Weinberg

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From: Vu DuongTo: Guerrero, DanSubject: State Of UCLA BasketballDate: Thursday, March 10, 2016 1:29:38 PM

Dear Sir.

I plead with you to please return some pride and leadership to UCLA Basketball by replacing Coach Alford. He seems like a nice individual but his leadership has led to a culture of apathy, lack of pride and lack of team play. If we were losing, I could understand if the effort was there but that's not the case. We are losing from lack of effort, pride and respect for what UCLA and Coach Wooden's legacy stands for.

I am alumnus from 1997, the first of 6 members of my family to be fortunate enough to attend and graduate from UCLA. I have served on UCLA alumni scholarship groups to interview and screen candidates. Although I am very busy and rarely can attend any sporting events, I try to represent the Optimist and Champion that every UCLA alumnus should stand for.

I pledge to become a WAF member if we can return UCLA basketball on the right path by replacing Coach Alford. The UCLA brand and culture attracts students, recruits and donors. Not the coach.

Thanks for your time.

Vu DuongBruinsduongvt@

Bruinsduongvt@

From: Greg PattersonTo: Guerrero, DanCc: Rebholz, Joshua; Block, GeneSubject: UCLA Men"s BasketballDate: Thursday, March 10, 2016 1:35:14 PM

Mr. Guerrero,

I am a 3rd generation Bruin and recent WAF member, and I am writing to let you know how difficult it has been to watch the past three years of basketball at UCLA. My dad was a student, and in attendance, when Pauley Pavilion opened for the first time. He worshipped John Wooden, and tried to instill in me the lasting wisdom that Coach provided. I was all too happy to take him to Pauley Pavilions “re-opening” and John Wooden statue dedication ceremony. In fact, as I type this, I am currently looking at a framed picture of us in front of that statue with our ticket stub from that night against Indiana State that hangs proudly in my office (right above my Pauley Pavilion chairs). That said, I have become embarrassed by the current state of the UCLA basketball program. There

are many obvious details to point out (a significant downward trend year over year in wins, a 10th

place finish in the conference this year, 3 humiliating losses to USC, etc.) that make me more than concerned. I do not believe that I can continue to support this program until and unless a change to the head coach (and steward of John Wooden’s great program) is made. I am not a fan that demands national championships and final fours. I am a fan that demands that the greatest university in the world puts out a product that we as fans can be proud of at all times - befitting of the greatest college basketball program of all time. I believe that it is very clear, to even the most untrained observer, that this will never happen with the current coach of this program. Thank you for reading this. Greg Patterson Trace3Business Operations Manager

gpatterson@trace3.com

From: Jay ChungTo: Guerrero, DanSubject: Hey dumbass, Jim Rome is shitting on UCLA (Hr 2 12:30min mark)Date: Thursday, March 10, 2016 1:36:18 PM

And here you're saying "progress isn't a straight line"

Embarrassing.

http://jimrome.com/2016/03/10/3102016-brock-madness-cole/

From: Ty MillerTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Alford Must Go NowDate: Thursday, March 10, 2016 1:38:58 PM

Dear Dan,

It is clear that Coach Alford needs to be immediately relieved of his duties as head basketball coach. There are many reasons supporting change, chief among them:

1. His inability to establish a culture of competitive spirit and excellence in keeping with the tradition of UCLA athletics.

2. His continuing inability to avoid nepotism in handling his son Bryce. The statistics are clear and unarguable here. Bryce gets more minutes than any PG in modern UCLA basketball history despite having one of the lowest FG percentages while playing matador, turnstile defense. His inability or unwillingness to acknowledge Bryce's deficiencies have led to a toxic culture within the team and the loss of potentially superior players due to the commonly accepted belief that Bryce will get the most minutes no matter what ability dictates.

3. The rapid decline and, indeed, cratering of our program over a three year period with declining number of victories I each successive season. Inclusive in this is the complete reversal of competitiveness against USC, which crushed us three times in a single year (for the first time since WWII).

This season is not an anomaly along the road to success. It is the culmination of his three years as leader of the program. It is utterly embarrassing and unacceptable. It's not just the W-L record Dan. It is the terrible culture, the nepotism, the lack of competitiveness, the lack of character that informs my conclusion that he must be fired now to avoid even deeper, permanent destruction of our reputation at UCLA.

I am a lifelong fan. My father is an alumnus who is not renewing his season seats at Pauley, seats that he has purchased faithfully since the opening of Pauley more than 50 years ago. I am a member of the Bruin Varsity Club and a donor to the Wooden Athletic Fund. Though not a large donor yet, I am a high-earner with increasing gift ability every year. I am a fortunate to proudly call myself a Bruin National Champion, and I am utterly disgusted and heartbroken by the state of our program.

Coach Steve Alford is not worthy of the post as Men's Basketball Coach. You are the custodian of UCLA's unmatched tradition of athletic excellence. You have the power to act, the ability to correct the disastrous course upon which we are set, to make the hard choice to right the ship before it sinks.

I humbly implore you to fire Steve Alford - without delay. Until this happens, I will withhold future contributions to UCLA and encourage everyone else in my network to do the same.

Respectfully,

Ty MillerUCLA 1994UCLA Soccer - 1989-1992San Anselmo, California

Ty Miller (m)

From: GARY GLECKMANTo: Block, Gene; Rebholz, Joshua; Guerrero, DanSubject: UCLA basketball programDate: Thursday, March 10, 2016 1:40:54 PM

Dear Sirs, I have NEVER written administration regarding an athletic issue in my life. However, as a 1972 graduate of UCLA and supporter of UCLA sports since I was a pre-teen, the abysmal state of the basketball program has forced me to express my disgust and dismay. While the final scores have been disappointing, to say the least, the product on the floor has been more disappointing. The lack of caring, discipline, responsibility, and fundamentals are an affront to anyone who follows UCLA basketball. There can be only one person responsible for its demise and his name is Steve Alford. While I know it is politically incorrect to call out a player, and , indeed, I am not holding the player responsible, but the coach's nepotism regarding his son is undeniable. There is no way someone who does not play defense, shows little or no interest in the team's results, should be the player with the most on the court minutes. I suspect this nepotism will result in the imminent transfer of student athletes who deserve better, as it has obviously resulted in the failure to recruit anyone who plays the same position. I, along with fellow alumni, are embarrassed by the acceptance of this inferior product by administration. I sincerely doubt that in any academic department such inferior production would be tolerated. In what department would a steady decline in excellence to the present state of inferiority be tolerated and/or acceptable? While the Athletic Director responded to a petition by referring to an incoming class as a reason for allowing the travesty to continue, it is clear to anyone that there is no reason why the incoming class will play with any more heart or desire than the current team, given the team's leadership. I am confident that if the department surveyed players from preceding Alford teams, there would be similar comments as to the team's lack of cohesiveness, nepotism, and resulting poor play. Finally, if the powers that be dismiss this as a mere reaction to the current losing streak, loss of three times in one season to USC, the tenth place finish in the Pac 12, I beg to differ. The program has been steadily deteriorating since Mr. Alford stepped on campus. With five future NBA players in his first year, he got to a Sweet Sixteen as a result of upsets to favorites prior to the first round. Indeed, the only reason they had such a low seed was the rout by a pathetic WSU team the week before the Pac 12 tourney. The following year, the school was embarrassed by record breaking losses (the Kentucky game is seared in my memory), and

only the charitable NCAA tourney committee giving a 13 loss team a low seeding and a miracle (debatable call against SMU) prevented an earlier flameout. This year's trajectory was just a continuation of the first two years to its logical finish. Please in the name of UCLA excellence, athletically and academically, remove Mr. Alford. Thank you for taking the time to read my letter, Gary Gleckmangarygleck@

From: Chris MTo: Guerrero, DanCc: Rebholz, JoshuaSubject: We Can Be So Much Better Than ThisDate: Thursday, March 10, 2016 1:41:27 PM

Dear Dan,

I am not one of those fans/alumni that like to complain about things without also trying to do my part. I have made "name-on-the-wall" donations for both the Pauley renovation and the Wasserman Center and maintain Bruin Legends status in WAF. I have picked-up my financial support of UCLA Athletics ever since I felt bold and much-needed steps were being taken to improve our facilities, and real efforts were being taken by the Athletic Department to bring us into modern times to compete with the best. I urge others to do the same every chance I get, and I will continue to do so because resources are critical for our school to be competitive and successful in this day and age.

But, for the first time in nearly 20 years as a UCLA basketball season ticket holder, I find myself leaning toward dropping my season tickets for next year. This has always been an automatic for me. But this past year, I found myself selling my tickets and perhaps missing more games than I have for the past 15 years combined. I used to rearrange my work and business travel schedules and even my boys' sporting and extra-curricular events just to make sure I never missed a game. Heck, I even caught all the games in the sports arena. But I now find myself looking for excuses not to attend and failing to even set the DVR to record games I miss. And, thankfully, I missed last night's embarrassment too.

Our basketball team just lost to USC 3 times this year, with its worst record since John Wooden arrived in Westwood. With a roster full of McDonalds' All-Americans, we beat teams like Kentucky, Arizona and Gonzaga, but have to take solace in moral victories in close loses at home to teams like Monmouth and Oregon State. We've had progressively worse records over the past three years and are going in the wrong direction right now. I know we have a strong recruiting class coming in, but it's not like we don't already have enough talent to be amongst the leaders in the conference.

We can be so much better than this, Dan.

Under your leadership - and the efforts of Josh and Sarah and the Development team - I think the Athletic Department has accomplished some remarkable things. To run a balanced budget in these times, increase coaching salaries to very competitive market levels, and still find ways to raise funds for the Pauley Renovation and Wasserman & Ostin Centers, is beyond commendable. Especially while our brethren in Berkeley saddle the State and Regents with the Memorial Stadium disaster, and many other athletic programs around the country rely on heavy subsidies from their parent institutions.

But if there were ever a time to cash all the chits and institutional currency you've accumulated and go all-in for a new basketball coach to replace Steve Alford, now is the time to do it. If it's too hard to keep going back to the donor well for buyout funds, I hope you can consider squeezing the other sports' budgets, negotiating a front-loaded new apparel contract...whatever it takes to bring in a coach that can instill a foundation of fundamentals, toughness, pride, accountability and tactical/strategic acumen. Basically, a coach that can help make UCLA basketball great again. Unfortunately, nothing he has done at UCLA suggests that Steve Alford is that guy.

I normally support the notion that it's the right thing to give a coach ample time to install his players and put his own stamp on a program. I felt giving Coach Howland, Neuheisal and even Dorrell another year was the right thing to do, despite all the naysayers. But those coaches were engaged with the UCLA community and fans. They cared about UCLA. It doesn't seem like Steve Alford even wants to be here. Sympathy for Steve Alford should not play a role in this decision. This is about UCLA, not Steve Alford.

We can do so much better.

Chris MukaiUCLA '91

From: David & Amy MadeoTo: Guerrero, DanCc: Rebholz, Joshua; Block, Gene; Chancellor Gene D. BlockSubject: Please do the right thing and fire Coach AlfordDate: Thursday, March 10, 2016 1:44:31 PMImportance: High

Dear Mr. Guerrero, I am emailing you yet again to express my deep frustration with Alford as coach. This goes far beyond simply wins and losses. For reasons already stated many times, he has made the UCLA basketball program a national embarrassment. Keeping Alford will damage everything that you and so many other great Bruins have worked so hard to achieve. This is the program of John Wooden and Jackie Robinson. But in the minds of many people, it is becoming the program of Steve Alford - incompetence and nepotism. I’ve never before made donations conditioned on coaching choice. But I make this pledge: I will not make ANY donations to UCLA for many years if Alford is retained. I know you are busy at the moment. Hopefully, for the sake of our proud program, you are crafting a negotiated settlement that allows us to move forward without Coach Alford. Please do the right thing and protect your legacy. Respectfully, David MadeoWAF member (for now)Former multiple-year Season Ticket HolderClass of 1992

From: Justin BrownstoneTo: Guerrero, DanCc: Rebholz, JoshuaSubject: Concerned Fan and AlmunusDate: Thursday, March 10, 2016 1:47:12 PM

Dear Mr. Guerrero,

I write to add to my name to the list of UCLA fans that want to see a change made at the top of the UCLA Basketball program. I'm a third generation UCLA fan, regularly attend games, and have donated and will donate more to the new football facility. Unfortunately, I plan on doing neither of these things if a change is not made.

I know that no one loves UCLA more than you. In fact, my Spanish teacher in high school (and friend), former UCLA soccer player, Mr. Lopez, has had nothing but the highest praise for you over the last fifteen years. I hope that your commitment will lead you to the correct decision: to find a basketball coach that will lead UCLA back to the path to success.

Best,Justin BrownstoneUCLA School of Law 2009, 3rd Generation Fan

From: Daniel AdelseckTo: Guerrero, DanSubject: The coaching issues are substantive. We can live with losses, but not the lack of effort.Date: Thursday, March 10, 2016 1:54:56 PM

Failure by underachievement is an opportunity to grow and implement a new course.

I believe in your leadership and know Alford is a good guy. But he is myopic in regards to the statistically obvious nepotism and I can't bear to watch another year of it - great kid and father or not.

Thanks

Dan

-- Daniel Adelseck adelseck@

Google Voice Cell

866-688-2713 Fax

From: Regi PappachanTo: Guerrero, Dan; Rebholz, JoshuaSubject: UCLA BasketballDate: Thursday, March 10, 2016 1:55:53 PM

Good afternoon, Mr. Guerrero and Mr. Rebholz. I would like to express my absolute disgust with the state of the men's basketball program at UCLA, a school which I have followed as far as back as I can remember. I am 49 years old, and recall seeing the last few years of Coach Wooden's tenure. His teams embodied everything that the current iteration lacks: Toughness, discipline, mental fortitude, teamwork, productive effort.

While Mr. Alford can state on his resume that his first two UCLA teams advanced to the Round of 16 in the NCAA tournament, they did so last year courtesy of a horrible, game-deciding referee's call. Even though this year's team beat Kentucky, none of us can forget that farce that occurred in December, 2014, when one team showed that it was a blueblood while the other was merely back-and-blue in the face. A program of UCLA's stature should never endure a loss like that, just as it should never lose to USC three times in one season by an aggregate 57 points. This team set historic marks for futility.

What is the most disconcerting, however, is Mr. Alford using his position at the Men's Head Basketball Coach at UCLA to showcase his son who views defense as something to be avoided at all costs. The fact that Mr. Alford has criticized the defensive play of others while not holding his son accountable. This favoritism is causing the team to fracture based on its play these last several games.

I know the prospect of having a top-5 recruiting class next year allegedly offers reason for optimism. However, Mr. Alford's team have become progressively worse. Top-level talent is meaningless if they are not developed through coaching. None of the players on the roster has improved through Mr. Alford's coaching.

I was in Seattle for the incredible run in 1995, and I have followed this team religiously for a great part of my life. However, I had no interest in watching this team this year. I realize I am speaking only as a fan, but an ardent one at that.

When men's basketball is the topic, UCLA must be mentioned in the same breath as Kentucky, Duke, Kansas, North Carolina, and the other great programs of our time. That is not the case now. A coaching change must be made immediately in order to stop the decline of the program. Furthermore, the time and effort must be taken to select a quality coach who will make the UCLA Men's Basketball program one of the premier programs in the country once again.

Thank you for allowing me this forum.

Regi Pappachan

From: Don SmithTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: A former Alford Supporter Who Finally Sees the LightDate: Thursday, March 10, 2016 1:59:18 PMAttachments: starting gate logo light.png

Dan,

You do not know me though we have met many times over the years. My WAF number is 10898. As a long time season ticket holder but a moderate donor, my heart bleeds blue and gold like yours. And I appreciate the difficult position that you are in. Next time you negotiate a contract, you might want to try including minimal achievement thresholds like the Rams did to get out of their lease in St. Louis.

Be that as it may, I finally realized why Bryce doesn’t play defense and why Steve doesn’t force him too: Bryce would get into foul trouble and have to leave the game. The fact that Steve and Bryce are in this together is so disheartening. As a former athlete, you can’t be blind to Bryce’s horrific defensive effort both on his man and in helping out other players. He does get steals but never and I mean never does he initiate contact. I have been a head coach 30 time now and bias and favoritism is the one truly unforgivable act of a coach if it involves his child.

Steve has put the welfare of his son above the team and that is why you MUST fire him.

As a professional real estate development consultant for cities who has struggled to retain his football seats but who is now emerging from the Great Recession, I have one suggestion: make the make the Adidas renewal contingent upon Adidas ponying up to help you buy out Steve’s contract. Or have Under Armor or Nike do it. BTW, I was forced out of my basketball seats by your seat fees and personally I think that has contributed even more that Coach Alford towards the declining attendance at Pauley for the past several years—UNTIL NOW.

Put your pride and the economic loss behind you. Retaining Steve for another year will put UCLA basketball back years. Fire him now and step up and hire a qualified coach who does not have a mid major son. With the talent coming in, instead of being put back for years, we will be launched forward. None of us ever dreamed that Steve would favor his son the way he has. He has to go.

Don Smith / President

STARTINGGATE SPD, Inc. Direct: 949-527-3591 4340 Von Karman Ave, # 200 Newport Beach, CA 92660BRE #01016501 don@sgspd.com / www.sgspd.com

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From: Derrick SkinnerTo: Guerrero, DanSubject: Last NightDate: Thursday, March 10, 2016 2:04:12 PM

Dan,I have never in my life been so embarrassed to be a Bruin as I was last night at the hoops game.It’s not even the three losses to USC (all though that should be enough), it’s the way our team and coaches look, act, and carry themselves.We clearly don’t have a leader in Coach Alford that can win Championships. I simply cannot sit back any longer and hope for next year.We need a change in coaching staff ASAP Dan.Please let me know where I can be of any assistance.Thank You,Derrick Skinner Derrick SkinnerOperations Services DirectorÁegis Living17602 NE Union Hill RoadRedmond, WA 98052O: 425.861.9993D: 425.284.1632 C: http://www.aegisliving.com

From: ryan saiyasombatTo: Guerrero, DanSubject: I can no longer support UCLA basketballDate: Thursday, March 10, 2016 2:04:57 PM

Dear Sir:

I have been a Bruin basketball fan since I can remember. My father personally knew Coach Wooden, and I was raised with frequent reminders of his wisdom and integrity both on and off the basketball court.

As an adult, I graduated from UCLA (in no small part choosing UCLA due to my longtime love of Bruin athletics) and became a season ticket holder. I have countless fond memories of exciting times at Pauley Pavillion.

In recent years, I have cancelled by season tickets and ceased to watch my beloved Bruins on television. I feel that Coach Alford has done immeasurable damage to the UCLA brand with his losing style of basketball along with his lack of integrity and teaching on and off the court.

I will no longer support UCLA basketball either financially or emotionally until a new head coach is hired. I know many fans and life-long Bruins that feel the same as I do.

Ryan SaiyasombatPsychology '98

From: Peter JoyceTo: Guerrero, Dan; rebholz@athletics.ucla.edu; Block, GeneSubject: UCLA BasketballDate: Thursday, March 10, 2016 2:08:03 PM

Dear Sirs,

I've been a UCLA basketball fan since starting grad school at UCLA in 1968. I used to consider myself a huge fan of the team. My passion for Bruin basketball started to wain with the arrival of Coach Alford. Now my passion is dead.

Pauley is half full for most home games. UCLA basketball tradition has been humiliated, especially in the last month or two. Regaining the enthusiasm, passion and support of fans and alumni may be possible, but is by no means guaranteed, no matter what UCLA does.

To start the rebuilding of our decades long UCLA basketball tradition, I urge you in the strongest terms to terminate Coach Alford right now, and then let's roll up our sleeves and find a good new coach and begin rebuilding.

Thanks for listening,

Peter W. Joyce

From: ptnishida@To: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: STATE OF UCLA BASKETBALLDate: Thursday, March 10, 2016 2:08:34 PM

Dear Mr. Guerrero,

I am a proud alumnus and supporter of all things U.C.L.A.

You are the proud and accomplished head administrator of THE most accomplished Athletic Department in Division 1 Intercollegiate Sports at one of the greatest Universities in the world.

You are a smart man and I will not waste your precious time with statistics from the past 3 years illustrating the demise of the once elite UCLA basketball program.

The current state of the UCLA basketball program is a complete embarrassment and is a direct result of the ineptitude and blind-sided nepotism of the head coach Steve Alford. The program is spirally helplessly downward. The incoming elite recruiting class of 2016 will not remedy this situation. In his post-game news conferences during the final 1-6 stretch culminating in the beat-down by USC for the third straight time this year, coach Alford acknowledges not "getting through to his players" and not having a remedy to the situation. Not a great vote of confidence in himself and the breath of someone going through the motions,, without passion, collecting a paycheck, and at best a "crap-shoot" to improve next year.

I am sure you are aware that this situation reflects negatively on your legacy as the AD of UCLA.

Please make the RIGHT move, albeit a difficult one, and rid the proud UCLA basketball program of the CANCER that is coach Steve Alford.

Thank you for your consideration.

Sincerely,

G. Paul Nishida, D.C.

Class of '86

From: Jim MillerTo: Guerrero, DanCc: Rebholz, JoshuaSubject: UCLA basketballDate: Thursday, March 10, 2016 2:13:59 PM

Dear Mr. Guerrero, I write to express my deep concern for the direction of our basketball program. I am a life-long UCLA fan and also an alumnus having graduated with a degree in History in 2001. Being a die-hard UCLA fan, I regularly attend games, and have donated and will donate more to the new football facility. I am currently a Wooden Athletic Fund member and I have decided to discontinue all donations of any kind and I will not be attending any football or basketball games until Steve Alford is removed as head basketball coach. I am sure you have received many of these emails which have explained the rationale behind my feelings (which is obvious) so I won’t go into the numerous reasons why. I know I am not a major donor yet but I plan to be and I felt it important to have my voice heard. Thanks for your time in reading this email.

Jim Miller, UCLA class of 2001, B.A. History Jim MillerM I L L E R | B A R O N D E S S LLP

1999 Avenue of the Stars, Suite 1000Los Angeles, CA 90067Direct: 310-552-5278Main: 310-552-4400Fax: 310-552-8400jmiller@millerbarondess.comwww.millerbarondess.com    

From: David BalterTo: Guerrero, DanSubject: BasketballDate: Thursday, March 10, 2016 2:14:38 PM

Dan,We need a new basketball coach asap. I do appreciate all the good things you have done for U.C.L.A. but the less than mediocre state of the basketball program has to change now. Thank you for your consideration. Thank you.David G. Balter M.D.U.C.L.A B.A. 1970U.C.L.A. School of Medicine 1976U.C.L.A. Post Graduate in Medicine 1980 Sent from Mail for Windows 10

From: Chai, Andrew U. MD, FACCTo: Rebholz, Joshua; Guerrero, Dan; Block, GeneSubject: UCLA BBDate: Thursday, March 10, 2016 2:23:36 PM

Gentlemen,

I have emailed you earlier with my feeling of the current state of UCLA BB so I won’t bother you with the details again.

I am a long time fan and small time donor. I’m sure my donations over time to the WAF, Here Now and Forever, FB facilities and the general UCLA fund do not add up to much and may not impact the university greatly. However, I can no longer donate to my beloved university knowing the mediocrity has become the standard. If and when there is a change in the Men’s BB program, I would be happy to reconsider. Also remember you are affecting not only current donors but many future donors to the university with this product.

Progress is not always a straight line but you have to know when to pull the plug on a hopeless situation.

Andrew ChaiClass of ‘85

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From: Kenny KoolhaasTo: Guerrero, DanSubject: 19-28 vs teams in power conferencesDate: Thursday, March 10, 2016 2:29:49 PM

The last two seasons. 36-37 in three years (first year with Howlands players). Steve Alford has to go

Sent from my iPhone

From: Stephen N RosenTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 2:32:09 PM

Mr. Guerrero:

Please reconsider you stance on terminating Coach Steve Alford. UCLA Basketball deserves better.

Thank you for your time and consideration.

Stephen N. Rosen, Esq.

Founding Attorneysteve@snrosenlaw.comRosen Law Offices, P.C.CALIFORNIA & NEVADA Orange County: 30 Corporate Park, Suite 314, Irvine, CA 92606

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From: David & Amy MadeoTo: Guerrero DanCc: Rebholz Joshua; Block Gene; Chancellor Gene D. BlockSubject: Regression under AlfordDate: Thursday, March 10, 2016 2:37:24 PM

  Respectfully, David MadeoWAF member (for now)Former multiple-year Season Ticket HolderClass of 1992

 

From: Andrew FelderTo: Guerrero, Dan; Rebholz, JoshuaSubject: Future of Coach AlfordDate: Thursday, March 10, 2016 2:39:31 PM

Mr. Guerrero 7 Mr Rebholz,

I am a loyal Bruin fan (Anderson School, 1992) who lives in the Bay Area but still manages to attend a few football and basketball games each year in order to properly indoctrinate my children.

I write today out of my conviction that you need to take immediate action to remove Steve Alford from his position of Men's basketball head coach. The direction of the basketball program is clear and concerning. The team has quit on Coach Alford. The nepotism involving Coach Alford's son is discouraging his teammates and outraging Bruin fans. This is a once-great program that in three short years has gone from national contender to one of the worst season performances in UCLA history. I don't believe Coach Alford has demonstrated the ability to guide this program to the fulfillment of its vast potential.

I think the time is now to rally the donor base, the fan base, and the players by removing Coach Alford. The job of Men's Head Basketball Coach is one of the most prestigious positions in college athletics. The Bruin faithful deserve more than what we're getting.

Respectfully,

Andrew FelderKentfield, CAafelder@ /

From: David ChavezTo: Guerrero, DanCc: david chavezSubject: AlfordDate: Thursday, March 10, 2016 2:40:45 PM

I am sorry to clutter your email and I am sure you are inundated with these emails about Alford. Simply stated, please fire him and restore our storied Bball program to one that works hard and is fun to watch. This team for the last two years has been unwatchable. Die hard Bruins I know have become indifferent and uninterested. My best friend who went to Ucla as well has not watched a game all year. His reason, "it hurts to watch that."I am a bruin, always will be...to a fault. I owned Ucla Bball tickets throughout the howland years.. now I can barely watch and my son does not know what Ucla Bball can be.. he bleeds fball.If you replace Alford I will renew my Ucla Bball and fball tickets; if not I am gone until Alford is gone. I can not torture my son the way I have been watching this. For me it's not entirely about wins and losses, it's about how they play and this team does not play hard or as a team. I have never cheered for USC, but last night I was at a fork in the road and I was disappointed in myself. Please give us Ucla Bball back and replace Alford now before more fans exit.

Thank youDavid Chavez M.D.

Sent from my iPad

From: StemermanTo: Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: UCLA BasketballDate: Thursday, March 10, 2016 2:46:26 PM

am a 1971 graduate of UCLA. I have been an avid UCLA basketball fan since 1967.

First of all, I want to thank you for the great work you have done as AD at UCLA. The remodel of Pauley, the football and basketball practice facilities, the success of many of our men’s and women’s athletic teams under your tenure, are all accomplishments that you should take pride in. As an alum and fan, I sincerely appreciate all that you have done to contribute to the UCLA athletic programs.

I have never publicly or privately voiced any concern about the UCLA basketball program over the last 49 years. I do so now, because of my concern about the implications of inaction with regard to Coach Alford. Other than a bit of a rocky start, I believe Coach has handled his public persona admirably. I believe he has acted and spoken in a manner that reflects well on him and the University. From what I see of his public image, I like the guy.

Unfortunately, he has put himself in a position that does not auger well for the future of the basketball program should he be permitted to continue as head coach. Coach has shown an inability to remain objective when it comes to his son. While I like his son and have enjoyed watching him play, it cannot be seriously argued that his son deserves to get the playing time he has been given. Coach has an obvious blindspot concerning his son’s talent and abilities and it has done harm to his son, to Coach and most importantly, the team. There are only two things I expect from my UCLA Bruins, to play with great effort and to improve over the season. The current team has failed on both accounts. As an outsider, I can only speculate, but it would be highly unlikely that Coach’s blind nepotism has not been a significant factor in the team’s failure in these areas.

If Coach is permitted to continue into next year, then a very good recruiting class will be wasted. Other more talented guards will not get the fair treatment they deserve and that our program owes to them. Bryce will be given playing time over others that is unmerited and inevitably our team will not come close to reaching its true potential, much like this year’s team.

I am aware of the buyout provisions of Coach’s contract. While you are much more conversant with the economics of the basketball program, I have to believe the long term cost of inaction will be economically significant. I am sure the revenue from media and apparel companies masks the impact of the poor attendance that has become common at home games. In the long run, that would be a false economy to sublimate attendance to other avenues of revenue.

If you were to terminate Coach Alford, replace him with an excellent successor, the future of UCLA looks very bright. With a coach who will see that next year’s team reaches its full potential, UCLA basketball can become something all fans and alums

can be proud of. Fans will return to Pauley, alums will be even more generous in their support and the media will once again be able to emphasize UCLA’s excellence.

Thank you for taking the time to consider my input. I know there are many factors that will weigh in your decision, many of which I am not privy to. I trust you will make a wise decision.

Steve Stemerman

From: PatrickTo: Guerrero, DanSubject: Last night was the last straw!Date: Thursday, March 10, 2016 2:48:56 PM

Dear DGMy wife and I have been long time season ticket holders for UCLA Hoops. We will not be renewing our season tickets as long as Coach Alford is the head of our beloved basketball program. It is pure agony for us to go to games and watch what you yourself saw last night. Coach Alford and his inability to coach and his nepotistic way must go. Please put the honor of Coach Wooden and UCLA basketball ahead of all else. Fire Coach Alford now so that all of the loyal UCLA basketball fans can return to Wooden Court to watch a well coached basketball team. A team that all Bruins can be proud of. GO Bruins!! Thank you.

Pat H.

From: Jonathan LeeTo: Guerrero, DanSubject: Re: Coach AlfordDate: Thursday, March 10, 2016 2:49:23 PM

Dear Mr. Guerrero,

I'm sure you must have received a number of emails in recent weeks, so I'll be brief...

Ultimately your legacy will be defined by your actions in coming days, in order to protect that legacy, I strongly urge you to dismiss Coach Alford.

Kind Regards,

Jonathan Lee c/o 2005

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From: Raj PatelTo: Guerrero, DanSubject: Fire Alford NowDate: Thursday, March 10, 2016 3:03:08 PM

  Regards, Raj PatelTalent Scout, Global G&A Recruiting DIRECT   +1 415 580 3531MOBILE + Autodesk, Inc.111 McInnis ParkwaySan Rafael, CA 94903www.autodesk.com  

From: Steve HavasTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: UCLA BasketballDate: Thursday, March 10, 2016 3:03:45 PM

Dear Mr Guerrero,

I am a lifelong Bruin, a UCLA grad, and a lifetime alumni member. I am not much of a donor to UCLA's athletic program. My major gift to UCLA will come as part of our estate which hopefully will not occur for 40 more years, will not go to the athletic department, and is not dependent upon what happens in basketball. So this is not about a booster leveraging our money to put pressure on an Athletic Department that barely knows me. Instead, this simply comes from a proud UCLA graduate.

Coach Alford is failing the student athletes in his care, the fans, and the school. Regardless of your public protestations about Sweet Sixteen's and the like, I don't believe that you are actually happy with ANY of the three years of his leadership of the program. Each year worse than the prior. This decision should not be about money, optics, 'giving him a chance', or anything other than: is Alford the right guy to return UCLA Basketball to the elite status we are full capable of having.

Fire Alford, now. Seal your positive legacy as the caretaker of all things Bruin.

cc: Chancellor Block, and Mr Rebholz, -- Steve Havas

From: nefkensTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Coaching Change NeededDate: Thursday, March 10, 2016 3:04:40 PM

Gentlemen -

First, your service to UCLA is sincerely and greatly appreciated and I am sorry to bother you with an email. I was born a Bruin - my father taught at UCLA for over 40 years before he passed away in 2014. My mother is still deeply connected to UCLA, especially the Faculty Center and the Faculty Women's Club. As a family, we care deeply about UCLA and bleed blue and gold. I am sending this email because UCLA Men's Basketball is at a critical juncture and it is important for all fans for care about the program to voice their opinion. It's time to make a change in the leadership of the program. The program under Coach Alford has declined in each year of his tenure both in performance and fan support. This season was a clear bellwether that his trend is downward. A change needs to be made now. Coach Alford has been given a fair opportunity and he did not perform. I won't get into the details why, but it's clear to all knowledgeable basketball fans that coaching is the root cause of the team's decline. Waiting another year to make the change due to his buyout is like throwing good money after bad. Holding out hope the incoming class of freshman will turn things around puts undo pressure on them to save the coach's job. The buyout is unfortunate, but it should not tip the scales to retain Coach Alford for another year. The men's basketball program can bounce back quickly with the right coach and assistant coach. Getting a big name coach is not as important as getting someone recognized by other basketball experts as having great coaching acumen. The university recruits itself and talent will always come (assuming relationships with AAU programs don't become fractured like under Coach Howland). John Wooden taught us that peace of mind and personal greatness comes through maximizing one's own potential. The prospects for UCLA men's basketball reaching its full potential under Coach Alford are slim at this point. Please make the tough decision and replace Coach Alford.

Thank you,Chuck Nefkensson of Prof. Bernard M.K. Nefkens, Dept of Physics

From: glenda cookTo: Guerrero, DanSubject: It"s time to part ways, with coach AlfredDate: Thursday, March 10, 2016 3:12:42 PM

Dear Dan Guerrero,

It's time to part ways with Coach Alfred... I am a firm believer that at times, it's not always the coaches fault for losing, but, in this case, Alfred isn't what UCLA basket-ball is all about... He might be a really nice guy, or even a good coach, but, he is not a good fit for UCLA.... I would hope, when teams, can not get pass the average stage, that in the future, you can part ways sooner, than later.... I love coach Mora, but, if he can not get our foot-ball team to that next level, than it will be time to part ways with him too... Look @ Stanford, they don't get 4 star players and look @ their program, how it has become a power house team.. Than again, those players are there for 4 years, because, education is important to them, but, look @ what coach Shaw has done, with players that have talent, but, not great talent....... UCLA, always has a great recruiting class, but, can not get over that hump, so, I would truly hope that if coach Mora, does not get over that hump this coming season, it will be time to part ways with him too. The most important issue is building great teams, with extraordinary coaches, unlike what the bruins have now.. Thanks. From a True bruin fan. glenda

From: John GallowayTo: Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: Restore the Basketball ProgramDate: Thursday, March 10, 2016 3:14:24 PM

Dear UCLA leaders: I’ll make this short, as I know your inboxes are getting flooded. UCLA is a world renown university for many admirable reasons – not least of which is because it offers a top-flight learning experience in the classroom. So why should our men’s basketball program be any different? Please replace the coach Alford immediately, and replace him with a leader who will produce results commensurate with our classrooms. My wife (Ginger - class of 1989) and I are WAF members. We’ve had season seats in the Rosebowl since 1992. Regards,John G. GallowayDirector – Information Technology ServicesVerbum Dei High School11100 S. Central Ave.Los Angeles, CA(323) 564-6651 ext. 6800www.verbumdei.us

 

From: William ShipleyTo: Guerrero, DanCc: Rebholz, JoshuaSubject: New Basketball Coach for UCLADate: Thursday, March 10, 2016 3:14:29 PM

Dear AD Guerrero:

As a Bruin Alum, Class of 84, we have something in common. I was a undertalented, overambitious UCLA baseball player for Gary Adams from 1979 to 1982. I was on the team that played its home games at Pepperdine when Spaulding Field was demolished, and I played (well, maybe not on the field much) at the brand new Jackie Robinson Stadium when it opened.

I attended many UCLA basketball and football games in my five years as a student. Unfortunately, my professional life following graduation has placed me far from Westwood, and I’ve had very few chances in the past 30 years to get back for games in person. I am a fan from afar, and until recently I watched UCLA basketball with a near religious fervor. Each Thursday evening and Saturday/Sunday was planned around the broadcast of UCLA basketball.

However, for most of the past two years I’ve had no interest in watching a poorly coached team that consistently plays far below its capabilities. That’s a coaching issue. While last year’s team was somewhat shorthanded, in some respects that is a coaching issue too.

But this year’s team was not shorthanded. I’m not going to provide a litany of all the shortcomings that existed in this year’s team. You know them well.

What I am going to insist on, however, is that you acknowledge that your obligation as the Athletic Director at UCLA is to the Institution, the Athletes, and the Fans. You owe no obligation to Steve Alford as Head Coach. He’s an employee. He’s among the highest paid employees in the State of California. And his job responsibilities are simple. No objective reviewer of his job performance over the past 3 years can conclude that he’s had success. In fact, he’s not even on a path toward success, as all the problems from his first two years have been repeated and magnified in his third year.

He’s not earned another year to get things right. He’s had his chance, and he’s failed. He was hired and has been paid to succeed. He has not.

It’s time for you to fire Steve Alford, and for you to give the Institution, the Athletes, and the Fans another leader of the basketball program.

Thank you for your time.

Best Regards,Bill Shipley

From: Erk ManTo: Guerrero, DanSubject: Basketball Coach Steve Alford should be retainedDate: Thursday, March 10, 2016 3:14:36 PM

Hello,

I'm one that thinks a coaching change is above my pay grade.

This season has been difficult but to be honest it was relatively expected.

When you fire a coach you invite a process of moving the program into a new direction.

That takes time and results will be bumpy.

With two nice recruiting classes already locked up early to play for UCLA/Alford I think it makes sense to let it play out.

I consider it the price of having to let Coach Howland go.

I've been one of the lone voices on Scout/Bro and subject to the "mob rules" type treatment and I consider them to have alternative agendas with respect to this staff.

My suggestion is to stay the course and see how the next year or two goes. That's just me.

I always come back to the UCLA mantra that "Champions are MADE here" and part of that equation includes missteps and learning from experience and getting up to fight another day. That's where I think Steve Alford is at.

I only had a few minutes to relay some thoughts but I would be open to expanded thoughts if need be.

Just wanted to give you my vote of confidence.

Cheers

Eric

From: Jean-Paul Le ClercqTo: Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: Please fire Steve AlfordDate: Thursday, March 10, 2016 3:20:38 PM

And please see if overt nepotism is cause of not paying him the $10.4M buyout. He's disrespected the entire school by using our beloved basketball team to promote his son.

From: betobruin@To: Guerrero, Dan; Block, GeneSubject: This was Ben Howland"s record when he was firedDate: Thursday, March 10, 2016 3:23:51 PM

Fire Alfraud. It will definitely hurt future recruiting if he isn't.

Sent from my iPad

2012–13 record 25–10 (13–5 Pac-12)

From: Gary ChambersTo: Guerrero, DanSubject: FW: AlfordDate: Thursday, March 10, 2016 3:25:20 PM

Dear Mr. Guerrero,I am writing you to express my feelings pertaining to Coach Steve Alford and the demise of the UCLA basketball team

I come from a UCLA family. My Uncle Bob graduated from Inglewood High School and played freshman Quarterback with his best friend and best man in his wedding, Kenny Washington. Among his closest friends were Jackie Robinson and Woody Strode, who he wrestled with on the wrestling team.

My siblings and I have been fans of all things UCLA since we could spell. Although my brother and I went to small private schools to play football, Redlands and Whittier, the only team other than our alma maters we were ever rapid about is UCLA. Our sons are now massive fans as well, having followed our footsteps going to small schools to play football, La Verne and Greenville College. All four of us had UCLA as our dream school and would have come there in a minute if they had displayed even a miniscule interest in us as athletes. Nothing would have been better than to play for UCLA. But alas, I made up for my lack of speed by being small.

After grad school, I was a long time season ticket holder in football and basketball. I finally gave up my seats when I began coaching youth and then high school football. However, I still attend as many games as I can.

Watching the collapse of the basketball program over the last three years has been disheartening to say the least. I was not an Alford fan and did not think well of the hire originally. But I never imagined it could turn out so badly. I can accept the underachievement. I can accept not being the league champion every year. i understand how competitive the game has become.

But the nepotism displayed by Coach Alford is flat out embarrassing. It is a display of coaching not unlike the horrific problems existing in AYSO, Little League, NJB, Pow Warner, and Junior All American. It is unbelievable that any major college program would allow a coach to play his son more minutes than any other team member, in some cases where other players were better. Further, to allow him to fail to even try in various phases of the game, defense. Allow

him to yell at other players when they fail to cover for him on defense. And finally to push him towards media exposure every time there was an opportunity. He was the face for interviews throughout the season at least 75% of the time.

Coach Alford and son have hijacked the program for their own personal agenda. Even if you don't agree me, you have to acknowledge that that is exactly what it appears to be. A coach is the face of the program, he must avoid at all costs even the appearance of impropriety. In my profession we often remind those we come into contact with that "it is not often what it is, but what it appears to be." You may think Alford is a nice guy and say "believe me Gary, he does not have a personal agenda with his son." But if it walks like a duck, eats like a duck and quacks like a duck.....it's probably a duck.

It is time to make a change. I understand the buyout problem, but for the good of the program, this needs to be done.

I will contribute to the cost of the change. I am sure that there are thousands of fans out there who would as well.

Thank you for taking time to read my rant.

Go Bruins,glc

From: Martin WanTo: Guerrero, DanSubject: Sad state of UCLA basketballDate: Thursday, March 10, 2016 3:29:26 PM

Dear Mr. Guerrero,

I am a double bruin (BS '09, MBA '15) and bleed blue and gold. I was around for the three final four runs with Coach Ben Howland and was actually at Oracle and HP Pavilion when we won the Elite 8 games to reach the Final Four. I am writing to you about the frustration I have currently with UCLA basketball and the need for a change. I think after three years, the UCLA team has slowly become unwatchable and I feel there is need for change at the helm. As you take in your assessment of the basketball program this year, please keep in mind how everything has been trending down and seek to remove Coach Alford from his post as he clearly has made UCLA irrelevant. I understand we have a great recruiting class coming in, but I feel that class can be retained even if we have a new coach hired. I believe you have an opportunity to turn the program around and bring UCLA back to its rightful place a college basketball blue blood.

Thanks,

Martin Wan

From: Tony MallordTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Steve AlfordDate: Thursday, March 10, 2016 3:29:48 PM

Dear Dan

UCLA Basketball is abysmal right now and has been since Steve Alford's hire.It is high time to restore UCLA to it's rightful place amongst the Nation's top programs.

That high level will never be accomplished as long as we have a coach who is un-inspirational, lacks leadership, cannot strategize game plans, plays the wrong personnel, shows nepotism by giving his son unprecedented minutes that he is not worthy of, cannot instill a Defense that is so vital to win games, and has lost to USC 3 times this year.

Please rescue this horrible team by hiring a competent Head Coach.

Thank you for reading my plea,

Tony Mallord

From: ronhoward@epbfi.comTo: Guerrero, DanSubject: Coach AlfordDate: Thursday, March 10, 2016 3:39:54 PM

Dear Mr. Guerrero,

I am a member of BRO, and at the urging of fellow posters, I am emailing you with my input concerning Coach Alford.

Let me say first that I have been a UCLA fan since I was 11 years ols, some 57 years ago. It has been hard to see the gradual decline of UCLA basketball over the years, although with some resurgence briefly during the tenure of Ben Howland.

Concerning Coach Alford, I do have some mixed feelings. First, I think he is basically a nice guy, and very articulate and knowledgeable concerning basketball. On paper, he should be a good coach. Having said that, I have one major problem with him: his playing his son. Even putting aside the fact that I don't think his son should be a starter on this team, I think the problem goes even deeper than that. I believe it shows a basic selfishness on the part of Coach Alford, that he would put his son's wellbeing ahead of his team's. Furthermore, Although I cannot prove this, I have a hunch Bryce presence on the team has had a negative effect on the team psychologically. Although Bryce is a fairly good player offensively, he is not great, and his lack of defense is obvious. Furthermore, his court demeanor is at times cocky, and he has an attitude of "I can do nothing wrong because I'm the coach's son". It is interesting to me that he has taken playing time away from other more talented players with better attitudes than his son!

I could go on and on about how negative an influence playing his son has been, but I'm not going to come out and directly say Coach should be fired. That is up to you! However, I will ask you what do you think will change next year? Bryce will be a senior. Coach has almost no choice but to start his son, despite having some very talented players coming in. I believe that the same team sentiment that lead to this team's demise will still be present next year. And that attitude that lead to Coach Alford starting his son in the first place will still be part of Coach Alford's character.

Sincerely,

Ron Howard

From: Charlie CarterTo: Guerrero, DanSubject: Coach AlfordDate: Thursday, March 10, 2016 3:42:31 PM

Bad hire, bad contract. But not taking action will only make it worse.

This program has zero interest or support from me going forward with Alford at the helm. I realize I am only a small fish, but I am one of a very large school.

Charles CarterWestwood Village NativeLifelong Bruin and FanBA, UCLA '92

From: ZAUNER, MICHAEL PTo: Guerrero, DanSubject: Fire AlfordDate: Thursday, March 10, 2016 3:45:41 PM

Come on Dan. Get it done.

Sent from my iPhone

From: JON L DERDERIANTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 3:47:37 PM

Dear AD Guerrero,

I am a UCLA alum, class of 2012. I know I am just a recent graduate, but have been a lifelong Bruin fan. I am emailing in regards to the state of the UCLA Basketball program, and more specifically in Head Coach Steve Alford.

I was ambivalent in his hiring, and decided that I should wait and see before truly casting judgement on him as a coach, but I believe that it has been made clear that the program under Coach Alford is currently in, and headed even more into, a negative direction. I am a major Basketball fan, and even though I don't currently live close enough to attend many basketball games in person, I would always make sure that I would watch and cheer when our team was on Television or find it on the radio if I was away from a TV. But starting with last season and even more so with this season, I have found myself not caring or wanting to watch or root this team. They have been poorly coached and show no real effort or consistency, and that is something I've had little interest in watching. That this current regime has turned my lifelong passion into total apathy and disinterest is something that bothers and upsets me a lot.

I believe that this isn't something that can be salvaged and turned around with the current coach staff in place, especially in regards to the Head Coach. My passion and fandom would immediately be back with a new Head Coach and real leader heading the program.

Also, I have not been a donor, but am now at a point in my personal and financial life that I can and want to do so and give back to the school that has meant so much to me during my life, but this is something that I cannot do while Steve Alford remains the head coach at UCLA.

So I am asking and imploring you to make a change in Head Coach and fire Steve Alford and give the UCLA Basketball program a new leader that can take us in the right direction.

Thank you for your time,

Jon DerderianUCLA 2012

From: Ruston O"RiskyTo: Guerrero, DanSubject: Stick with Coach AlfordDate: Thursday, March 10, 2016 3:49:17 PM

A.D. Guerrero, Please stick with Coach Alford. It’s rough at the moment, but many of us believe the trend will be reversed starting next season if we stay patient. Regards,Russ O’RiskyEvansville, In. GO BRUINS!

From: Ricardo PerezTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 3:53:03 PM

Dear Mr. Guerrero,

I am a UCLA graduate, Class of 2002. I've been an ardent follower of everything UCLA, since I first stepped foot on campus, during a middle school, field trip in 1995. Coming from an inner-city upbringing, I thought UCLA was the most beautiful place, I'd ever been. I hoped that one day I would be fortunate enough to attend UCLA and I was fortunate enough to be a student there from 1999 through 2002. I've had nothing but pride about being a part of the Bruin family, but write to you today, since there is one part of UCLA, which is not keeping with what our fine university should stand for. That is the basketball program. I want to make it clear that it is not just about losses. It isn't about unreasonable expectations of fans enamored with the era of John Wooden. Our current program is mired in mediocrity and run by a coach who has no business being the coach of any UCLA program. If there was progress or some kind of quality product over the last three years, it would be understandable to have an off year. However, the only constant has been a steady decline within the program. The quality of the product has been atrocious, for the most part. Sweet 16's can be thrown around to try to justify the success of the program, but Steve Lavin did plenty of that, and he was unfortunately a terrible coach and leader of men.

What we've seen the last three years, and especially this most recent year is not the product of a lack of talent on our teams, it is a product of the lack of a proper steward of the program. Steve Alford has given us a program besieged by nepotism. He has taken a program with rich history and made a mockery of it. The teams play without discipline, hard, teamwork, cohesion, and drive. I feel most terrible for the young men that have to be subjected to being coached by Steve Alford. This isn't going to be changed by a recruiting class filled with talent, since the problem isn't the talent or lack thereof, it is the Head Coach.

The terrible style of play and cratering of the culture surrounding the basketball program has to be stopped. Is not an exaggeration to say that I have watched at least 95% of all of the UCLA basketball games, since the mid-90s. I was one to schedule what I did around the UCLA schedule. The product under Steve Alford has become so terrible and unwatchable that I was only able to make it through parts of three games that I recorded. I am not alone, with regard to this experience. The program is shedding long-term, rabid, diehard fans at an alarming pace. The brand and reputation that is UCLA, is taking an immense shelling that cannot be allowed to continue.

I will close by saying that I hope that you and others in power will take the steps necessary to make a change at the Head Coach position, for UCLA basketball. Until recently, I was not in a financial position to be a donor to UCLA, but as of the last couple of years have finally cemented myself in a higher earning career with long-term stability. I would like nothing more than to be able to financially support a UCLA basketball program, which espouses and fully upholds the reputation and tradition of our fine university. Make a change and give the UCLA family a Head Coach and basketball program to feel pride over, and I like many others will do our best to support you and our fine university. Otherwise, I pledge to not give a single dollar or attend a single game as long as Steve Alford remains the Head Coach. I further pledged to make sure that I tell everyone I know to do the same, and to take all actions within my power to continue to fight until the change is made. Thank you very much for your time.

Sincerely,

Ricardo Perez

From: AdityaTo: Guerrero, Dan; Block, GeneCc: Rebholz, JoshuaSubject: "Coach" AlfordDate: Thursday, March 10, 2016 3:53:54 PM

As a UCLA alumni I'm dismayed that excellence is expected from students and faculty but not from Coach Steve Alford. If a student was allowed to mirror Alford's downward trajectory over the last 3 years they would be at least put on probation but most likely expelled.

Please maintain the standard of excellence that UCLA is associated with and replace Steve Alford with a coach that better represents our Bruin values.

Thanks,Aditya

From: Rick BradleyTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 3:55:55 PM

Dan, as a lifelong UCLA fan and a graduate of the great school that is UCLA, I feel like I must express to you how miserable many of us Bruin fans feel about the state of our basketball program. Not to elaborate too much because you are getting these same emails from tons of other Bruin faithful, but to witness what our team did this season is a disaster, to say the least. If you can’t make a change with the head coach, then you need to seriously consider moving on. I would never imagine watching my team lose to USC 3 times in one season, let alone the WAY in which we lost. It was pathetic. Miserable. Painful. Choose your adjective. John Wooden, God rest his soul, must be turning over in his grave. It’s one thing to lose games, every team does. It’s another all together to not even compete. To not even try. To give up. Can you hear the emotion coming out in these words? Well, get used to it because you are going to be hearing it loud and clear from thousands of devoted Bruin fans in the near future. Now is the time to do something. Make a change. Bring some life back into our historic program. And do it before the wheels completely come off. By then it will be too late and we will be forced to watch our program sink into oblivion. I can’t bear to think about that. Change isn’t always easy, but sometimes it’s necessary. Now is that time. Thank you. Best, Rick Bradley Rick BradleyCelebrity Consultants, LLC3340 Ocean Park Blvd.Suite 1030Santa Monica, Ca. 90405310 581-6383rb@celebci.com.

From: dylan mcgintyTo: Dylan McGinty; Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: Regarding Steve AlfordDate: Thursday, March 10, 2016 4:03:58 PM

Dear Mr. Guerrero and Dr. Block:

I am writing to express my profound distress over the fact that Steve Alford remains the coach of UCLA Men's Basketball.

I grew up a Bruin. My mother (Ann Maddox) completed her PhD at UCLA in the mid-1970s. A single mother, she would take my older sisters and I to the campus when she was in the final stages of her doctorate, and the three of us would wander the campus, often with the children of other graduate students. I treasure these memories.

My father, Dennis McGinty, currently teaches one or two courses per year in the Psychology Department. When the State of California and UC system had serious budgetary problems a few years ago, he taught the course for free.

I myself attended but did not graduate from UCLA. But I have been a Bruin my entire life. I have lived in New York City for over fifteen years, and have lived and traveled all over the world. I still follow UCLA: from Academics to Politics, from the Arts to Sports.

You both have undoubtedly received many emails about Steve Alford's status. I won't go into the the many reasons why is is completely unfit for UCLA. You've both heard the myriad arguments, are aware of Alford's sordid history, and, of course, are both very busy. I will draw your attention to the following statistics, which clearly indicate he is putting his son ahead of the program and ahead of the institution. It is unacceptable, embarrassing, and most all, sad. When you look at these stats, it becomes obvious Alford must be terminated immediately. https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.pepz0wop2

Men's Basketball may seem frivolous when compared the the Medical School or Anderson, but Sports are in fact the most public face of a university. Be honest with yourselves about this matter and accept that mistakes were made during his contract negotiation. To be too proud to accept that mistakes were made, to accept that Alford unfit for UCLA, is to tolerate another year of fading fandom, receding enthusiasm. I will not watch or attend at all next year if Alford is retained.

I look forward to hearing from you, thank you for your time.˜Sincerely,

Dylan McGinty

From: Hruskamv@To: Guerrero, DanSubject: time 4 a changeDate: Thursday, March 10, 2016 4:14:07 PM

Dear Dan Guerrero, Life long Bruin fan, Class of '77; FB season ticket holder since '92; Buying Basketball tickets since '92; Basketball Season ticket holder about 15 years; WAF; Track, Baseball, Gymnastics, Bruin Woods, I'm there. Lived in New York from '79 to '92 and was the very first person to secure a sports bar to commit to showing all UCLA BB & FB games so New York's UCLA club would always have a place to gather and support the Bruins. Viewership started out with just a handful, I'm told it numbers in the hundreds for the big games now. If there is not change announced regarding the Basketball Head coaching position, before the renewal deadline, March 15th, I will not be renewing. Glenn Hruska h- w-818-905-1498

From: Tom SullivanTo: Guerrero, Dan; Rebholz, JoshuaSubject: Time to go...Date: Thursday, March 10, 2016 4:24:22 PM

Gentlemen,

A mistake was made with the hire of Steve Alford. Not sure how much more you need to see. He's a terrible fit and the program is obviously moving in the wrong direction.

Stop the madness. Remove Coach Alford from his post immediately. Call Xavier's Chris Mack.

Good luck.

Best,Thomas F.X. SullivanUCLA '91

From: Steve KawashimaTo: Guerrero, DanSubject: Coach AlfordDate: Thursday, March 10, 2016 4:30:31 PM

Mr. Guerrero,

As an alum from the Walton era, I have always been proud to say I'm a Bruin not just for the stellar academic tradition the university represents but for the equally high standards in the arts and the variety of sports programs our school proudly supports. It goes without saying that the Men's basketball program since the Wooden era has continually upheld and/or strived to achieve the highest standards of excellence.

Unfortunately the current state of Men's basketball falls far short of this proud tradition. Coach Alford has clearly demonstrated that he does not have the skills required to maintain these standards. His record as coach over the past three years has digressed. He shows little indication that he has the knowledge and/or willingness to teach fundamental defensive basketball skills. He's lost three games by a large margin to our crosstown rivals (never known for their basketball program) apparently a first in the last seventy four years. In fact, the game last night was quite painful and embarrassing to watch. I felt sorry for our players as they looked defeated before they started. Good coaching should inspire players. And it's apparent to many who follow the program that nepotism has clearly had a negative impact. This should not happen with any program much less UCLA basketball.I thus urge you Mr. Guerrero to take immediate and appropriate action to bring our program back to its proud tradition. Terminate Coach Alford so that we may proudly enjoy UCLA basketball once again.

Sincerely,Steve K.

Sent from my iPhone

From: StanTo: Guerrero, DanSubject: Vicious smear campaign by Bruin Fan SiteDate: Thursday, March 10, 2016 4:30:45 PM

Dear Mr. Guerrero,

It has come to my attention that a vicious smear campaign against Coach Alford is being waged by a Bruin Fan site Bruin Report Online. Link here:

http://forums.scout.com/mb.aspx?s=12&F=1735

Not only are wild and crazy accusations being hurled about damning Coach Alford, anyone who supports Coach Alford is immediately banned from posting giving the impression that there is no support for the Coach. The operator of the site, Tracy Pierson, has fanned the flames by pinning negative posts to incite further anger.

For a so called Bruin fan site this kind of behavior in despicable and reprehensible. Other sites like Bruin Gold (http://www.bruingold.com/forums/index.php?az=show_topics&forum=102) present a more balanced view of Coach Alford and the basketball program.

I feel you should be aware outrageous behavior that's giving the Bruin and University and brand a bad name.

Sincerely,

Stan Williams

From: Mark TakesueTo: Guerrero, DanSubject: State of UCLA BasketballDate: Thursday, March 10, 2016 4:37:03 PM

Dear Mr. Guerrero

As a UCLA graduate (Class of 1998), former Student athletic trainer for the UCLA Athletics Department and current Wooden Athletic Fund member, I am concerned about the state of UCLA basketball. I am concerned about the future of UCLA basketball.

As a freshman in 1994, I witnessed UCLA basketball win it's last national championship. In my opinion, we are so far away from getting to a state where UCLA is competing for national championships on a yearly basis. From watching the team play, I believe Coach Alford is not the man to lead the program in the future.

This team has currently shown minimal effort and the team has regressed as the season has gone along. The team should be improving not regressing. The effort the team shows, especially on the defense end is a direct reflection on the coaching staff. This is the first year that I have had tickets to a UCLA game and decided not to go. Although I love the new renovations to Pauley Pavillion, why should I have to fight traffic and leave work early to witness a team that will not put forth a decent effort on the court.

I believe until a change is made, UCLA basketball will not return to the top of the Pac-12 where it belongs. A great incoming freshman class should not be the reason why a coaching staff should be kept.

Thank you Mr. Guerrero for all that you have done for the UCLA athletics program. You are a great Bruin and I hope you make the right decision for the program going forward.

Mark Takesue

From: Shoulee WangTo: Guerrero, DanCc: jrebholz@atheletics.ucla.eduSubject: UCLA BASKETBALLDate: Thursday, March 10, 2016 4:39:43 PM

Mr. Guerrero: Please fire the coach now. He will never make the Bruin basketball program to its elite standard as it should be. It is embarrassing. I heard you are considering to keep him for one more year at least. I truly believe that would just prolong the inevitable for next year anyway. But in the meantime the program will continue suffer to a point affect recruiting and fan support. Let Alford go now. Hire someone that can bring Bruin basketball to its prominence again. I have all the confidence in you because you have done that in finding the great coach in Coach Mora. I will continue donate to Bruin athletics funds because of Football but could donate more but won’t until our basketball program makes a comeback. Sincerely Yours, Shou-Lee WangGraduate of 1974.

From: Dean SteinbeckTo: Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: ucla basketball -- FIRE THE COACHDate: Thursday, March 10, 2016 4:48:36 PM

If the coach is not fired this season, I'll be calling for you to be fired. Don't count on fan apathy to save your careers. Relying on the stupidity of your donors is not a longer term solution.

From: Travis FullerTo: Guerrero, DanSubject: Fire Steve AlfordDate: Thursday, March 10, 2016 4:53:53 PM

This year, UCLA Basketball achieved several milestones, including:

1.) Losing to USC by an average margin of 19 points.

2.) Finishing in 10th place, the lowest in UCLA basketball's vaunted history.

3.) Losing 12 conference games, tied for the worst mark in UCLA basketball history.

4.) Winning only 15 games.

Over the course of Steve Alford's dismal tenure, several additional infamies have been scored, including:

1.) Blatant nepotism.

2.) Progressively worse records over the course of Alford's three seasons (28, 22, 15).

3.) Scoring only 7 points in the first half of the 2014 match against Kentucky.

4.) The lowest winning percentage of any coach post-Wooden.

Three years is enough time to exhibit one's value. Unfortunately, Steve Alford has only managed to exhibit his poor coaching acumen. This isn't a situation that will be rectified by the influx of two five-star talents next year -- it will only delay the inevitable and further the perception of UCLA's demise.

Fire Steve Alford now. Restore UCLA Hoops.

RespectfullyTravis FullerClass of 2012

From: Jay ChungTo: Guerrero, Dan; Rebholz, JoshuaSubject: Stop embarrassing our program. WHY are we keeping Alford?!Date: Thursday, March 10, 2016 4:56:11 PM

http://espn.go.com/espnradio/losangeles/play?id=14944998

From: Richard ChewTo: AD; Chancellor Gene D. Block; Guerrero, Dan; Rebholz, JoshuaSubject: Please fire Coach Alford before next seasonDate: Thursday, March 10, 2016 5:02:56 PM

Dear Gentlemen,I am 30 year WAF donor and have season football and basketball tickets for for those years as well. I have followed UCLA basketball since the early '60s. Our names are on the wall inside new Pauley Pavilion. We are in the 400's for donor level seating priority. I am a 1976 grad and my wife is a 1975 grad. My 3 children graduated from UCLA in 2002, 2006 and 2010. One went on to get her Master's in Education at UCLA. We have been involved in many other capacities with UCLA and are so proud of being Bruins and supporting the school in as many ways as we can. Our family would plan everything around going to games and watching on tv. However, it has become progressively harder to support the basketball program the last 3 years. Please gentlemen, I have NEVER in my life felt the need to write this type of letter calling for the dismissal of a coach at our beloved school. I did not write when I felt Coach Toledo, Dorrell, Neuheisel, and Howland needed to be dismissed. I felt the administration and athletics would handle it appropriately. However, I now feel the need to write because I fear Alford will be retained for another year. This cannot happen. Retaining him will set the basketball program back even further and create a longer road to recovery. He has lost his players on this years team and I believe he will continue to do so with next years team. He has showcased his son here at UCLA long enough. If Alford is retained, I will no longer support UCLA basketball. I NEVER thought I could write these words and it breaks my heart to do so.

Respectfully,

Richard Chew, '76

From: David JurmainTo: Guerrero, Dan; Rebholz, JoshuaSubject: UCLA Basketball (or the lack thereof)Date: Thursday, March 10, 2016 5:04:19 PM

Gentleman,

My father Richard Jurmain and I have been splitting football seats and donations for over 20 years and his giving goes back far further. We had even pondered buying basketball tickets again. Of course now we do not plan on making that purchase as UCLA basketball has become unwatchable.

The incompetence of Steve Alford is breathtaking. Combining a lack of development, recruiting acumen, capacity to evaluate talent, inability to prod any effort from his team, childlike tactics, and amazingly blatant nepotism.

Though I sincerely doubt you haven't seen the attached article. This article provides the metrics that any individual who has watched UCLA in the last three years already knew. https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.cfug5atj4

Perhaps an anecdote will help you understand the fan base's feelings. I was given some very good tickets by a friend earlier this year. Realizing I couldn't use them I tried to return them to him -- he said "just sell them." I tried and failed. I then tried to give them away... and failed. Not a single UCLA fan I knew was willing to waste any part of their weekend much less their life watching a Steve Alford coached team. As one put it, "after those two hours I'll be closer to death, annoyed, and probably dumber via osmosis."

I, like a number of other friends, are also pondering switching back to Directv from Time Warner. Directv is a far better product and if UCLA basketball isn't worth watching the value of the P-12 network to me and them is nil.

It's safe to say another year of Steve Alford, no matter how good his recruiting class, will not be watched by me or anyone I know.

Regards,

David Jurmain

From: Chavez, Stephen ATo: Guerrero, DanCc: Chavez, Stephen ADate: Thursday, March 10, 2016 5:06:18 PM

Steve Alford is a nightmare at every level, as human being and a coach, you name it....

keep him around at your peril

From: Don DilauraTo: Guerrero, DanSubject: Steve AlfordDate: Thursday, March 10, 2016 5:11:28 PM

Been a ucla fan for 40 years disappointed in the way ucla played this year I strongly believe steve Alford has wore out his welcome at ucla.....

From: Steven HoltzTo: Guerrero, DanSubject: The current state of my beloved UCLA basketballDate: Thursday, March 10, 2016 5:25:06 PMImportance: High

Dear Mr. Guerrero, I write to you as a proud graduate of UCLA and former basketball season ticket holder of many years. I’m sure you do not have time to read long emails, so this will be short. It is truly a travesty how Coach Steve Alford has overseen the demise of our basketball program. Regardless of the size of his buyout, regardless of the fact he has only coached for three years, regardless of the new recruits that will be here next year, he MUST NOT be retained as our head coach. Now is the time to act. I know you love UCLA athletics, as I do. I know you had high hopes for Coach Alford, as I did. Please, cut your losses, and fire him now. He shouldn’t be allowed to besmirch the memory of Coach Wooden with what he has wrought in Westwood and the dissension he has caused among the ranks. How do you feel when you see the empty seats in Pauley? How are season ticket sales going? Need you look any further for the proof you need as to the tough decision that needs to be made? Please do the right thing for the sake of the fans and the future of UCLA Basketball, Dan. Thank you, Steve Steven L. Holtz, CLU, CFP®CA Insurance License No. 0533942 Holtz Insurance Services11845 W. Olympic Blvd. Suite 1040W Los Angeles, CA 90064Tel: 310- 553-2220 Fax: 310-553-2221Email: steven@holtzinsurance.com www.holtzinsurance.com

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From: MatthewTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: Coach Steve AlfordDate: Thursday, March 10, 2016 5:34:59 PM

Dear Mr. Guerrero,

At the risk of becoming tiresome, I wish to take another opportunity to address with you one more issue with Coach Alford's tenure at UCLA. In his remarks after yesterday's humiliating loss to USC he adverted to having only a two month bad spell over the course of the season, suggesting that the season as a whole was not that bad. The implication is clear -- since only two months of his three year career have been unsuccessful, overall he has done well and should be retained.

This is a transparently false narrative.

The problems with Coach Alford's tenure are much deeper and longer than a mere two month stretch. Consider the following, each of which falls outside or beyond the last two months:

His record in each of the three seasons has gotten progressively worse. He has failed to adequately recruit for the first three seasons, with only next year's class showing any promise. (And, as Coach Howland's final year at UCLA demonstrated, an incoming recruiting class is not the savior of a basketball program.)Last year's shocking loss to Kentucky was historically bad and an utter embarrassment to the program.Losing to Monmouth at Pauley, something that should never happen.Using the program to showcase his son at the expense of the team.Last year's appearance in the NCAA tournament was unexpected, and UCLA was one of the last teams in as an 11 seed. (That the team got incredibly lucky and advanced to the Sweet 16 cannot distract from the issues underlying the season as a whole. Again, as Coach Lavin demonstrated, going to a Sweet 16 is not grounds for being retained.This year's record is the worst since Coach Lavin's final season, for which he was justifiably fired. UCLA has never finished as low in the conference as it did this year.The complete lack of defensive effort in each of Coach Alford's three years.

In short, the issues with the basketball program are deep and enduring, not simply a two month aberration. That the team failed utterly to compete against USC -- the object of what we claim is the most intense rivalry in the country -- is as clear an indication as can be that something is profoundly wrong.

I am not in the habit of casually lobbying for someone's job, and believe me I have better things to do with my time than to write these letters to you. But the UCLA basketball

program that I and so many other Bruins love is on the edge of a precipice of apathy and irrelevance, and only your swift and decisive action can save it.

Regards,Matt Henderson

From: T BTo: Guerrero, DanSubject: Do Not FireDate: Thursday, March 10, 2016 5:41:09 PM

Coach Alford....Please!I am a UCLA fan and it has been a family affair since the mid-fifties. I saw Gary Beban. I stayed up late night (for a kid 10:00 PM is late) to see Coach Wooden and Dick Enberg put UCLA Basketball in the forefront of every recruits mind and it stayed that way for many many years.I could go on for days but will not waste your time. I have watched Coach Alford at New Mexico and prior. He has never had any of the problems he has had this year. I blows my mind seeing it go this way.Coach Alford is a winner, Coach Alford is a fighter. Coach Alford has a second to none class coming in next year and based on his three seasons at UCLA DESERVES and has EARNED at least another year or two as our coach!So please do not set us back another five years while a new coach "rebuilds" what in my opinion is a program that does NOT need rebuilding. I know "wait til next year" is a common and overused phrase but please give Coach Alford what he has earned, a chance to show the world what a great program is supposed to look like!Thank you and GO BRUINS! Ted Bloom AKA Bruin74

P.S. You may not remember but you and I chatted in San Diego when I worked for the Rivals Network with Rick Kimbrel.

-- Bruin74

From: Kirk CrawfordTo: Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: You Know What Needs to be DoneDate: Thursday, March 10, 2016 5:52:59 PM

Please replace the basketball coach. Coach Wooden is spinning in his grave. The nepotism and lack of effort by the head basketball coach is embarrassing to the school and its tradition. Kirk Crawford

From: Stephen RosenTo: Guerrero, DanSubject: Coach Alford"s RetentionDate: Thursday, March 10, 2016 5:54:46 PM

Dear Mr. Guerrero:

Please do not allow this mediocrity in our basketball program to continue. I have been a Bruin since birth. This is the most disappointed I have ever been in an athletic team at UCLA.

Please let Coach Alford go. He is not right for us.

Steve Rosen, Esq.  Personal Injury Department1600 N. Broadway, Suite 650, Santa Ana, CA 92706714.361.8200 | FAX 714.916.5085533 Airport Blvd., Suite 400, Burlingame, CA 94010650.401.2255 | FAX 650.401.2250  www.sariol.com

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From: Kenji KumaraTo: Guerrero, DanSubject: Reasons to fire the coach - very unhappy fans out there right nowDate: Thursday, March 10, 2016 5:59:54 PM

Top 10 reasons to fire Steve Alford now. He has proven to be the worst coach in UCLA*(post 1948 and John Wooden) history.

10. Three blowout losses to a mediocre Just USC team by an AVERAGE margin of 19 points.

9. No UCLA Coach has finished lower than fourth in their third season as UCLA coach. Alford finished tenth.

8. UCLA's tenth place finish is its lowest conference finish in ANY season.

7. 12 losses in conference ties the record for conference losses in a season. That does not begin to tell how bad UCLA was. UCLA was the ONLY team to lose to a truly awful Washington State this year. Yet, this was a team with enough talent to beat Kentucky this year. Coaching matters.

6. The problems are not just limited to this season. Last year against Kentucky UCLA scored an all-time low of 7 points in a half.

5. Last year UCLA was held to under 40 points by Utah, a low total in the shot clock era.

4. DaddyBall. The last two season Bryce Alford has led UCLA in minutes played. Last night Bryce Alford was playing with a severely bruised jaw and still played 34 minutes. He was -31 in the plus/minus. No one can rightly argue he is the team's best player. (Not a good measure but PAC 12 voters would agree with this.)

3. DaddyBall#2. All "experts" and Steve Alford agree that UCLA's problems begin on defense. Through the course of the season, Steve has blamed every starter but one for the defensive problems. That one starter is Bryce Alford. All "experts" but not Steve Alford agree that Bryce is a defensive liability.

2. 28-22-15 is not a good trend in wins. The last four UCLA coaches to be fired were all better in their first three seasons and none but Ben Howland in his first had a losing season:

Walt Hazzard 21-12 (NIT Champs), 15-14 (NIT), 25-7 (PAC 10 Champs, NCAA)

Jim Harrick 21-10 (NCAA), 22-11 (NCAA), 23-9 (NCAA)

Steve Lavin 24-8 (Pac 12 champs, elite eight), 24-9, (NCAA), 22-9 (NCAA)

Ben Howland 11-17, 18-11 (NCAA), 32-7 (Pac 10 Champs, NCAA Runner Up)

1. Steve Alford has the worst win percentage of any UCLA coach since the Wooden era began in 1948. His 65-40 record is good for the lowest winning percentage.

e most athletic player to play for Steve Alford ever and the two-time reigning NBA dunk champion

Zach LaVine was unhappy at UCLA because of his treatment by Steve Alford. Depending on what you believe, Zach was either pushed out by Steve Alford and staff or underused after he told them he was going pro.

One thing is for sure. The ultra-talent Zach LaVine was unhappy and he bursts the bubble that Steve Alford is a great player's coach.

And now another very athletic guard seems likely to leave early (in this case transfer) if Steve Alford remains coach, Prince Ali. I opined after the loss to UC Berkeley and the unofficial end to the season that Steve Alford should start playing for next year and give more minutes to Prince Ali to start to give the very athletic Ali a chance to improve his game. The opposite happen.

After the UC Berkeley game in which he played 15 minutes, he never played double digit minutes again. It was so bad last night that Bruin Report Online wrote (not behind a firewall):

Prince Ali apparently played three whole minutes, but he did not register a single stat in the box score, and I don't actually remember seeing him on the court. In any case, it's hard to imagine a scenario where he sticks around after this year, where he was relegated more and more to the bench as the season wore on, andwas seemingly scape-goated for many of UCLA's defensive issues.

Just like LaVine was scape-goated, Ali was scaped-goated. In this case it was for bad defense. This is ironic because a combo of Aaron Holiday, Isaac Hamilton, and Prince Ali athletically would be our best defensive guard/small forward combo. Oh wait, what guard is missing in that lineup? The coach's son, Bryce Alford.

Bryce Alford has his pluses. But he is the worst defender on the team. Scape-goating a freshman is inexcusable. Not taking full advantage of the sensational Zach LaVine was a mistake, doing it again to the athletic Ali makes it a trend. Steve's priority is Bryce and he proved it again by benching All to protect the nonathletic, no-defense Bryce Alford.

Yep, Daddyball is once again costing likely costing us a player. And, by coincidence, it is once again the team's best dunker:

And the sad thing, especially for UCLA Basketball fans, is that it will continue.

For those that want to retain Alford because of a recruiting class, hoping that the four young men coming in will save the program, need to understand that despite their talent, the overall state of the program will not change and that is because Alford will not change.

Coaches to consider:

Luke Walton, Golden St Warriors (he will soon have a coaching job, ie, Lakers?)

Tony Bennett, Virgina

Larry K of Utah

Monmonth (sp) coach

From: Larry LisenbeeTo: Guerrero, DanSubject: Please Fire Alford nowDate: Thursday, March 10, 2016 6:06:18 PM

I graduated from UCLA in 1972, and was part of the end of the Wooden era. I have been up to now a passionate and rabid UCLA basketball fan. I am sickened by what Alford and his lack of commitment to the program, or anything Bruin, except to showcase his son. He is obviously a horrible choice to run this program, doesn't want to be here, and is despised by the great majority of the Bruin community. The groundswell you are hearing is for real. Keeping him for another year would just be such a huge mistake and a waste of a year. The ultimate outcome is clear. He is not going to be the coach here. Please act now, and lets move on together, rather than suffer through another year of such conflict with the supporters of this great program. Larry D. LisenbeeClass of 1972

From: Brent ArmitageTo: Guerrero, DanSubject: SEASON TICKET HOLDER - FIRE STEVE ALFORDDate: Thursday, March 10, 2016 6:11:40 PM

I’m a 30 year season ticket holder. I love UCLA basketball. Pauley is beautiful, Westbrook’s donation is amazing. We need a coach worthy of the UCLA basketball program.We need Steve Alford fired at once. We all deserve better.Best,Brent Armitage

From: Steve KaufholdTo: Rebholz, Joshua; Guerrero, DanSubject: BasketballDate: Thursday, March 10, 2016 6:19:03 PM

Gentlemen – Good Afternoon. We’ve met briefly before but by way of introduction, (1) my daughter at UCLA is a fourth-generation Bruin, (2) I volunteered in the Morgan Center for two years sending late night faxes to papers (no internet) to get coverage for our teams when I was in school, (3) we’ve spent Thanksgiving on Maui with the Bruins (including you, Dan) and (4) I volunteer now on the UCLA Parents Counsel (fundraising, ironically), (5) we come down from the Bay Area for Football and Basketball and (6) I just put my WAF license plate holder on my new car. There are others who donate more but I thought you might appreciate the point of view of a person and family that love UCLA and support it in every way. UCLA stands for excellence in everything we do – both academics and athletics – and we’re falling way, way short in basketball. Most disheartening is my impression that the team has quit down the stretch and abandoned the hard work and strong fundamentals that are the trademark of great Bruin teams. My son’s CYO team plays with more passion and basketball awareness than our current Bruin team. Withholding support of UCLA is not an option for our family. Increasing support is and I really encourage you and the others in the evaluation process to consider making a change and replacing our head coach. There are so many outstanding coaches that excel as teachers and motivators and develop their players and teams and put them in a position to be successful. Let’s get one. Keep up the great work that you do for UCLA. Go Bruins! Best – Steve P.S. This message is to you personally and not something you will see on a blog or message board or whatever.

From: Jeff LutzkyTo: Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: UCLA BasketballDate: Thursday, March 10, 2016 6:23:24 PM

Dear Sirs:

I'm writing to you about the current state of UCLA basketball. I've been attending games since the 70's with my parents (my mother graduated from UCLA in 1965), I am a graduate of UCLA, I meet my wife in row 5 of Pauley Pavillion and continued attending games after graduation and am now a Coaches Roundtable donor. UCLA basketball has been my passion for as long as I can remember. Unfortunately that has changed in the last 3 years as the program has spiraled down to depths not seen before. I feel sadness as I watch my beloved Bruins play and compare them to other teams (Utah and Virginia come to mind) who run fluid offenses and great defenses while our team is probably the worst defensive team I've ever seen (led by the coaches son) plus has no creativity on offense.

My general apathy seems to be replicated all around Los Angeles, witness the empty seats not only in the donors area but also in the student section who are your future donors. Because of the direction of the program I've held off on any donation to the Basketball Center and have cut my general donation to Coaches Roundtable to the minimum and dropped two basketball tickets in the last year. I implore you to do the right thing and cut ties with Coach Alford now as opposed to waiting until after next year when I fear we will be in the exact same situation and will have wasted an additional year on the hope that magically things will turn around which from past experiences at UCLA (Dorrell, Neuheisel, Howland at the end) simply does not happen.

Thanks for your time.

Jeff Lutzky, class of 1990

From: Thomas NashTo: Guerrero, DanSubject: fire alfordDate: Thursday, March 10, 2016 6:23:38 PM

Please fire Steve Alford. He is the worst UCLA basketball coach ever.

From: Rebholz, JoshuaTo: Matt RiceCc: PJS@ZiffrenLaw.comSubject: Re: hi gentlemenDate: Thursday, March 10, 2016 6:25:15 PMAttachments: image001.png

Matt,

We appreciate your feedback and respect your position. Thank you for your passion and support. You're a great Bruin. Talk soon my friend.

JR

On Mar 10, 2016, at 12:21 PM, Matt Rice <RiceM@unitedtalent.com> wrote:

Dan and Josh, Let me start by saying I have the utmost respect for both of you as men and professionals. I feel like my experience as a UCLA Alum, Booster and Parent of potential future Bruins has only been enhanced by your hard work. It is important that you remember that I am also an eternal optimist. I am a “we will be so great next year” guy. A “the wins aren’t there yet, but the process is correct and we will get there” guy. Dan and Josh, I feel worse over these last few weeks than when we lost to USC 50-0. It is not even close. My blood is boiling I am so upset by what is happening. Let me be clear though, is it upsetting to have the first losing record since our very worst coach, Steve Lavin? Sure it is very upsetting, but that isn’t the real problem. Having a losing year is a SYMPTOM of the DISEASE. UCLA Men’s Basketball is diseased. We are being led by a man who is blinded by his love for his son. We are the greatest program in the history of College Basketball, yet we have no current culture whatsoever. Our identity is completely lost. We aren’t here nor there. And , being a student of the game, I am constantly BAFFLED by the decisions being made by this coaching staff strategically. Our players are completely lost. It is obvious. I know you can see it. Everyone I know, who actually still cares, sees it. The fan base is definitely leaving. There is no spirit. Pauley has been dead, honestly, all year save for two big games. I am sure by now you’ve seen the statistical analysis comparing Bryce to every point guard since the 3-point line was introduced. If you haven’t, here it is https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.l3gkkja15 I want you to know it made me even angrier. And the worst part ? The VERY worst part? These are only offensive analytics as to why the Coach’s son plays too many minutes. Bryce

doesn’t play one single lick of defense. In fact, I feel very confident saying he is by far our worst defensive player since Nikola Dragovic. Simply put, Bryce plays too many minutes for his talent and effort level. Everyone knows this. You guys also know this. It has eroded our team. We have gotten WORSE EACH YEAR since the Alfords arrived. In record, sure, but more importantly, in EFFORT. I know I am not a very big donator to the A.D. But, I am proud of my school beyond reason, and it is my duty and privilege to try to help whenever I can. You guys know I am always willing to help a Bruin. So it saddens me so much to write this to you. I have no enthusiasm or hope for this program as it stands. None whatsoever. I am finished. I will make sure that my donation to the WAF is the absolute minimum it can be to hold my seats until you relieve Coach Alford of his duties. I think you will also find, that I won’t be someone you see at Pauley until he is gone. Maybe I’ll give them to charity, or maybe ill just burn them. I have no interest because there is no love in my heart for his program. I’ve lost all faith and enthusiasm guys. I hope you have as well. He doesn’t belong here, he isn’t good enough. Thanks for listening.Matt Cc: P.J. Shapiro

Matt Rice

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From: Jaime DoradoTo: Guerrero, DanSubject: Coach Steve AlfordDate: Thursday, March 10, 2016 6:36:29 PM

Mr. Guerrero- I’m emailing you to let you know of my extreme displeasure in the way my beloved UCLA basketball program has been run. I’m usually the type that shows the fullest support for my team regardless of showing or shortcomings. This time around with coach Alford, things have felt different. We have opened a state of the art on-campus facility, yet we fail in being able to get students in the building to create any type of home court advantage. I feel this will continue to be a trend as long as we have coach Alford as our coach. No one with top notch talent will want to play for this man, and our recruiting will take a huge negative impact. We can’t continue to have a coach who prefers his mid major talent son start ahead of the young blue chip sitting on the bench that could actually have a positive impact in the game. High school kids look at this and get turned off.

It is unfair that we as fans have to put up with the poor choice you made in his hire, and worst is the contract you had him sign. The 10 million dollar buyout you included in his contract was an absolute joke, what did you ever see in his resume that would warrant that? You should have to pony up that money for such a contract. I hope that you end up doing what is right. Don’t let the fact that you only have a few years before retirement stop you from getting rid of coach Alford. At same time I don’t know what is scarier, watching Coach Alford lead our players or knowing that you could possibly once again be involved in the hiring process of who could be our next head coach… Please prove me wrong and actually convince me that you’re a competent man, I will eat crow.Please Mr. Guerrero bring back the fun and spunk that was UCLA basketball. We need a splash hire that will bring out the talent in these kids and make them work together to complete the goal of once again being national champions.

Sorry for coming off a little harsh at times, it’s just really frustrating being a UCLA basketball fan right now.

Ps. Any one but adidas for our next apparel deal.

Thank you for your time

Jaime Dorado

From: Frederik ArroyaveTo: Guerrero, DanSubject: The Four LettersDate: Thursday, March 10, 2016 6:38:10 PM

Dan,I love Bruin basketball and I will continue to attend games, watch on tv, and perhaps become a season ticket holder in the future. As a first generation immigrant I became enamored with UCLA Athletics watching the highly successful basketball and football programs in the mid-late 90s. As a current football season ticket holder and an entry level WAF donor, I have had the opportunity to connect with the university in ways I never could as a student. I look forward to all the other ways I can give back to UCLA (it's not hard because it's so rewarding). I think it's imperative to take a strong look at the basketball program and the leadership to ask if this this program can achieve more with a better leader. Thank you for your service to UCLA and GO Bruins.

Frederik ArroyaveUCLA Class '12

Sent from my iPhone

From: Greg HutchinsTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 6:41:37 PM

Mr. Guerrero,

We have not had the pleasure of meeting in the past but up until this season my wife Sandy and I had been season ticket holders and Wooden Athletic Fund donors for a number of years.

UCLA basketball has held a special place in my heart as my dad played for Coach Wooden in the '50s. I literally grew up learning to read by reading about the basketball team in the 60s and then watching games on tv.

As soon as we could afford to, we became season ticket holders and it was so much fun to watch our Bruins reach three straight final fours and generally be a competitive team during the first decade of the 2000s.

To this day, my dad (now 80 years old) consistently discuss the games and this is probably the one thing that keeps us as close as we are.

With that as background, I painfully decided to give up my season tickets this season as it was clear to me that the program was going in the wrong direction and I'm sad to say I was clearly correct in my assessment.

I respectfully request that you make a coaching change and if you do I will happily become a season ticket holder and Wooden Athletic Fund donor again.

I would be pleased to discuss the matter with you and can be be reached at

Respectfully,

Greg Hutchins

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From: Nathaniel T. DangTo: Rebholz, Joshua; Guerrero, Dan; Block, GeneSubject: UCLA BasketballDate: Thursday, March 10, 2016 6:42:22 PM

Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz:

Further to my email below, last night's historic and unmitigated disaster against USC was emblematic of the "foundation" (or lack thereof) that Coach Alford is laying for our basketball program.

The word "legacy" is often thrown around lightly; however, it is appropriate in this situation. Coach Wooden spent decades serving our university and shaping young men on and off the court; that is his legacy. This is a watershed moment for the UCLA basketball program, and what you choose to do in this moment shall be your legacy. As you know, UCLA has a number of very talented signees coming in next year. With that talent, Coach Alford will likely once again disappoint, but will also likely achieve enough success to make termination more difficult from a public relations perspective. Thus, if you fail to act immediately to replace Coach Alford, Coach Wooden's masterpiece will continue to sustain irreparable damage -- and that will be your lasting legacy.

Please do what you know is right for the long-term health of our athletics department and our basketball program, which is in many ways the heart and soul of our university.

Regards,Nathaniel T. Dang, Esq.UCLA Samueli School of Engineering and Applied Science '08

On Mon, Mar 7, 2016 at 1:39 PM, Nathaniel Dang <natdangspam@ > wrote:Dear Mr. Guerrero and Mr. Rebholz,

I am a proud UCLA Bruin (B.S. Computer Science & Engineering '08). I have been a lifelong supporter of UCLA Athletics (my oldest brother graduated UCLA in the class of 1995). I am a Wooden Athletic Fund Member, UCLA Football season ticket holder (which I enjoyed with my good friend, Mr. James Ayden, UCLA School of Law '13), and former UCLA Basketball season ticket holder (which I enjoyed with another good friend, Mr. Thomas Chan, UCLA '07). I have also donated to the Wasserman practice facility and various other athletic department initiatives throughout the years. I flew out to Indianapolis and attended the Final Four when we played there a decade or so ago; I also try to support our teams at other away games whenever possible (e.g., the football games vs. Texas, UNLV, etc.). In addition to supporting the athletic department, I of course support the Samueli School of Engineering and am a Boelter Society member.

I understand that I may not be a "whale" of a supporter of the athletic department from a financial perspective. However, it is people like Mr. Ayden, Mr. Chan, and myself that form the core of any long-term fundraising and development strategy; we are young, recent graduates who love our alma mater and are eager and ready to support it in the right areas and at the right time, and are likely to do so for the next 50 years.

In light of the above, it saddens me to write this email informing you that I will not be renewing my membership to the WAF, nor will I be renewing my football season tickets or otherwise financially supporting the Athletic Department until Coach Steve Alford is dismissed from his position as the head basketball coach at UCLA. I am sure you have received a litany of similar emails and I will not bother rehashing the many complaints that you have likely received regarding Coach Alford, except to say that Coach Alford failed, miserably, to meet the minimum expectations for a coach at UCLA -- not just from the standpoint of wins and losses, but also from a moral and character standpoint. His teams do not exhibit the effort, particularly on the defensive end of the court, that is expected at an institution like UCLA. Accordingly, I cannot in good faith support an athletic department that continues to allow Mr. Alford to embarrass our university.

I wish you the best and I look forward to once again financially supporting our Bruin athletics programs, if and when Mr. Alford is dismissed and replaced with a head coach worthy of our great institution.

Go Bruins,Nathaniel T. Dang, Esq.UCLA Engineering '08

From: Trevor FullerTo: Guerrero, DanSubject: Please Dismiss Steve AlfordDate: Thursday, March 10, 2016 6:44:14 PM

Dear Mr. Guerrero,

I'm emailing you today to request the dismissal of Steve Alford, the head coach of UCLA's men's basketball team. I've been a fan of UCLA sports since I was in diapers: both of my parents attended UCLA in the late 70's and early 80's and have been season ticket holders in both football and basketball for as long as I can remember. They still are. I myself graduated from UCLA in 2012, along with my twin brother. I've been witness to some fairly depressing basketball over the course of my fanhood: Lavin; the last five years of Howland, when I was a student; and now these three misbegotten years with Alford. If you don't mind me saying, I find it honestly stunning I still care enough about the program to send you this email. In some ways, I wish I didn't care, because then I wouldn't feel so horrified and depressed and angry and ashamed at the prospect of you allowing Alford to coach another year here, at UCLA.

And I do feel all those things. It's difficult to remain civil as I sit here and type all of this to you. Since Steve Alford set foot on UCLA, he has been engaged in the grossest instance of nepotism I've ever been witness to in my (albeit short) twenty-seven years of life. In his first year, which I know some in the Athletics Department consider a year of "success" for the men's basketball team, his son, Bryce Alford, was allowed to play 855 minutes, nearly equal the amount of minutes of a junior on that team, Norman Powell, who now plays in the NBA, and a very talented freshman, Zach Lavine, who was that same year a lottery pick and is now a starting guard in the NBA for the Minnesota Timberwolves. In other words, Steve Alford's son, Bryce Alford, was gifted minutes by his father that should have been allotted to one or both of these far superior players, and because of this, the ceiling for that 2013-2014 team was drastically lowered. Not only did Norman Powell and Zach Lavine specifically suffer from Steve's nepotism that year, but Kyle Anderson as well, our best player and only true point guard on the team that year. Steve frequently played Bryce and Kyle at the same time and, to justify his son's presence out on the court, moved Kyle to Power Forward and put his son on the ball as Point Guard. To put it simply: he took the ball out of our best player's hands and put it in his son's, an athletically limited freshman who didn't play defense and, of all the players who saw minutes that year, had the worst field goal percentage, 38.4%. Steve insisted on many occasions that year that his son was a great shooter when in fact he was the worst shooter on the team according to basic statistics. To reiterate, Steve's favoring his son in 2013-2014 severely handicapped the team. Reaching the Sweet Sixteen should have been the least of that team's goals, so to see it lifted up by some as cause for celebration is/was truly sad and infuriating.

In 2014-2015, things worsened, and not just in terms of wins and losses. Bryce was inserted into the starting lineup as Point Guard, which honestly made sense seeing as how that year we had no one else who could play the position. Of course that was because Steve had decided not to seriously recruit any Point Guards the previous year under the mistaken belief that his son, Bryce, was good enough to handle the position. That year, in 2014-2015, Bryce, while still being hailed as a great shooter, continued to have one of the worst field goal percentages on the team, 39.6%. In addition, he continued to not play defense. We lost 14 games, five more than we did the previous year, and if not for the late season heroics of Norman Powell and Kevon Looney, probably would have missed the NCAA Tourney. Thankfully (or not,

actually, since some in the Athletic Department now consider that season somewhat of a success due to our miraculous NCAA Tournament bid and run to the Sweet Sixteen, where along the way we beat a mediocre and offensively challenged SMU team and a 14-seed we had smashed earlier in the year by twenty points), we didn't. Regardless, the season was beyond frustrating (and disappointing) and portended even worse things to come.

Which brings us to this season, to now. I won't go into details. If you want even more statistical evidence for how grossly Bryce has been favored by his father, Steve, you can go here.

While it's true we have a nice recruiting class coming in this year, it would be foolish to think the basketball programs would be solved by a couple of freshman. Steve will continue to favor Bryce at the expense of the team and the school. Because Bryce does not play defense, Steve has no way of holding anyone accountable on that side of the ball. This accounts for the atrocious defense the team has been playing this year (and played last year, for that matter). Steve did try to "teach" the team about the necessity of playing defense this season by sitting Prince Ali as an example, but seeing as how Bryce was still out on the court receiving starter's minutes and letting opposing players blow by him, I'm sure this lesson had little effect on the other players. Prince was not, and has never been, the problem. In other words, next year's team, despite the injection of talent, will continue to play undisciplined basketball, because of Steve's nepotism, and will continue to have its potential retarded, because of Steve's nepotism. Even if we win nine more games next year, progress will not have been made, and we will likely find ourselves in this exact same position the year after next, when Lonzo Ball and T.J. Leaf (the aforementioned injection of talent) depart for the NBA.

Because of the abhorrent nepotism Steve Alford has displayed during the course of his tenure as UCLA's men's basketball coach, I plead with you to dismiss him. I don't care about wins and losses at this point. My voice probably counts for very little to you: I have never donated money (I can't; I'm a grad student and make only $8,000/year), nor have I been able to attend games these last few years (I live in Wichita, KS, where I am a part of the English department at Wichita State University); nevertheless, if you honestly love UCLA--which, under the application of the transitive property, means you in part also love me, which I take to mean you care about what I have to say and how I feel--you will dismiss Steve Alford from his post.

Sincerely,Trevor FullerClass of 2012

From: Ryan WellsTo: Guerrero, DanSubject: UCLA Men"s Basketball CoachDate: Thursday, March 10, 2016 6:49:10 PM

Dear Mr. Guerrero;

I am sorry that I have to write this email. I have never written an email related to another person's job. However, I am a lifelong Bruins fan and have been a very dedicated fan of UCLA basketball since the mid 1980's and feel that I need to express my concerns. I have watched nearly every UCLA men's basketball game (at Pauley, live, or recorded) for 30 years....up until this year. As a matter of fact I didn't even take the time to record the games as I have lost interest in watching the 'product' that is on the floor under the guidance of the current coach. Clearly the fans are losing interest (embarrassing amounts of empty seats in Pauley) , as are the majority of the players (effort, lack of focus, lack of team), and I even wonder about the coaches' level of interest over the past month. I believe this coach should be fired. I know you are likely worried about the buyout package for his contract. However I am certain you also realize that the cost to UCLA basketball will be much greater if he is retained. Both financially and in terms of local and national respect. We may never dig out of the hole coach Alford is digging for us.

If retained, this coach (or any coach) will likely have a better year next year simply because he has very good players coming in (these recruits are coming to UCLA whether or not he is coach) and the Pac-12 will be down talent-wise. Yet, this will be fool's gold. This coach has shown that he does not have what it takes to have long term success. His first year at UCLA he had 3 NBA first rounders on the team and he only made the sweet 16. Last year we squeaked into the NCAAs (truly on the bubble) and then had an unbelievably lucky goal tending call to win our 1st game and our 2nd game was against a 14 seed. Thus another sweet 16. We have gone from 28 wins to 22 wins to 15 wins and a losing record. We were beaten by USC 3 times this year - and all 3 games were not even competitive. We finished 10th in the Pac-12!

Steve Alford clearly has UCLA headed the wrong direction and I don't see any evidence that he knows how to correct things. If he is not released this year, he will be here for 2 more years (see paragraph above) and that is not good for UCLA. He is not the right coach for our proud university. I feel it is in UCLA's best interest to find a better coach for our basketball team now. I will not be purchasing any further tickets while he is the coach at UCLA. Nor will I consider donating to the WAF.

Best of luck with the decision. I know you have UCLA's best interests at heart.

Sincerely,Ryan Wells

From: Trevor FullerTo: Guerrero, DanSubject: Steve Alford"s Nepotism LinkDate: Thursday, March 10, 2016 6:54:36 PM

Dear Mr. Guerrero,

Sorry, I forgot the link I promised you in my original email. Here it is: https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.jllzmmnqa

Please dismiss Steve Alford from his post as head coach of UCLA's men's basketball.

Sincerely,Trevor FullerUCLA Class of 2012

From: David GordonTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Plea From a Passionate BruinDate: Thursday, March 10, 2016 7:00:02 PM

I know many others have written so obviously do not expect a reply. My guess it’s questionable whether this gets read at all. While I am not a donor, or a big name on campus, I feel obligated to write this. My father, James Gordon, who died in 2014, was not a huge donor, but a lifelong contributor to the athletic department both financially and with his time. I moved to Denver in 1996 but prior to that had been to nearly every single UCLA football and basketball home game since about age 6, along with multiple olympic events each year.

I am simply writing to implore you to relieve Coach Alford of his duties immediately. I have read many opinions on this matter and have heard from those that feel his firing is not warranted at this time. The letter Mr. Guerrero wrote in response to the Restore UCLA Hoops petition echoed some of the arguments I’ve heard from others. I find these excuses completely unacceptable. In fact, I think if one critically looks at Coach’s time at UCLA, it’s blatantly obvious that our program is doomed for failure. Obviously our record this season was notably worse than prior years. However, the on court performance this season really was not all that different than the prior 2 years. There are themes that have existed since day 1, Many of us, upon seeing those themes play out, have know for 3 years this coach was doomed for failure. These themes include a complete lack of emphasis and expectation of any sort of defensive effort, lack of emphasis (assumedly) and certainly lack of results for any strength and conditioning program, and the blatant nepotism which has resulted in the complete mis-use and over estimation of Bryce’s basketball skills. Again, these issues were obvious from season 1. That team, despite being eventual Pac-12 tourney champions, also gave little to no effort on the defensive side. Nepotism was blatant from day 1 where two NBA-level performers were denied time at point guard so Bryce could get minutes there. From strength and conditioning standpoint, there is almost no body change in the majority of our players. Furthermore, those players that are most athletic and who give us the best chance of success, are more commonly relegated to the bench. These are 3 major issues that stand out to me, that have been 100% consistent during Coach’s entire tenure and are clearly indicative of a program mentality that has no chance of real success. The other major argument I’ve heard made for keeping Coach is improvement in recruiting. However, when hearing from actual recruiting experts, our successes in the past 12 months are simply tied to a single AAU program. In fact, I would argue complete recruiting mismanagement is another major reason to terminate Coach Alford. It was most evident when USC is destroying us with local players that would have loved to come to UCLA would they have been prioritized.

In my view there is absolutely zero justification to retain Coach Alford. His continued presence will simply further destroy our beloved program and further alienate our passionate fan base. Since there is an influx of talent coming next year, it would be near impossible to not some some improvement in our W-L record. However, I have no doubt the glaring issues that I discussed above will remain quite prevalent and leave us with a simply mediocre team that is frankly not at all pleasurable to watch and with a program that we can all clearly see has no chance for long-term success.

You have a chance to make this right. Please do not fail us.

Sincerely,

David GordonClass of ’95 and lifelong Bruin

From: pt4ucla@To: Guerrero, DanSubject: BasketballDate: Thursday, March 10, 2016 7:01:05 PM

Dear Dan,I have been a 10 year ticket holder. Our family lives and breathes Bruin Basketball. We gave up our tickets this year and will not renew until Ucla has a new coach. I know there is a good recruiting class coming to Westwood next year but that would just delay the inevitable. There is a problem with the current leadership in the program and that won't change with a few good players. Please help the fans renew their enthusiasm for Bruin Hoops by making the admittedly tough (but correct) choice to bring new leadership to the program. Thank you.Brian McMahon

Sent from my iPhone

From: Daniel NoblittTo: Guerrero, DanSubject: Alford Must GoDate: Thursday, March 10, 2016 7:14:56 PM

Dear Mr. Guerrero,

I am a diehard basketball fan. My earliest memories of sports are the '95 Bruins championship team. Since then, my dad, brother and I had season tickets to ucla for years and the 3 straight final fours under Coach Howland were unforgettable and I was proud to root for those teams who played tough, hard-nosed basketball. Players like Collison, Afflalo, Mata, Aboya, the list goes on.

Recently, I can barely bring myself to watch. I went from having season tickets and watching every game on tv to now not having attended one game under Coach Alford and simply looking up scores on my phone instead of watching or even recording the game. I fully support the Bruins in my heart, but will not devote my time or money to UCLA basketball unless a change is made in the direction of the program. I know the reported buyout is large, but it is a worthy price to pay to avoid the program falling farther and to start the process of restoring UCLA hoops to its rightful place.

You are losing fans under Coach Alford. Young kids in LA watching basketball now need to grow up watching the Bruins we all know and love: UCLA competing for Pac-12 championships and being a threat to go deep into the NCAA tournament. I look forward to attending more games and supporting Bruin basketball, but that will not happen unless a coaching change is made.

Respectfully,Daniel Noblitt

From: GregTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 7:19:36 PM

I just want to add my voice to that of the other Bruin fans regarding UCLA basketball. I've been a UCLA fan for over 45 years and a graduate from the class of 1986. I've played basketball for over 50 years at organized levels through high school, intramural at UCLA, and various rec leagues. Bruin basketball has been my passion for most of my life. I've travelled to Maui to watch UCLA play in the tournament there under Coach Howland. My wife and I went to the final 4 in Atlanta a few years back. I've seen "my" Bruins play in Alaska in the Great Alaska Shootout in person.

But after 3 years of continually deteriorating play, my interest in UCLA basketball has dwindled to the point that I rarely watch the games and have no hope for the future of the team if Steve Alford is retained as coach. The lack of fundamentals, selfish play, and low effort aren't going to be fixed by a talent infusion without fixing the coaching issue. It's clear to me Steve Alford is not the right coach to lead UCLA and I urge you to relieve him of his coaching duties and help unite the UCLA sports community by selecting a new coach for the basketball program that will demand excellence. A hard working coach with integrity that can motivate and teach would be someone all Bruins could get behind.

Sincerely, Greg Scofield - class of 1986

From: Jason BaimTo: Guerrero, Dan; Rebholz, JoshuaSubject: Bruin basketballDate: Thursday, March 10, 2016 7:23:19 PM

Messrs. Guerrero and Rebholz, I am a second generation alum who was born with a Bruin spoon in my mouth (mom and dad both attended UCLA). Respectfully, I write to request the ouster of Coach Alford. My earliest memories of watching sports was seeing Marques Johnson and Richard Washington on the ’75 team with my Dad and brother. My Dad attended when Alcindor was there. I am 47 now, with four children, and raising my kids to hopefully be third generation Bruins. Bruin basketball always has been an essential part of my life, which was often organized around games. I would be giddy for new seasons and excited to see the new freshmen play and develop. I have been one of the most rabid fans for as long as I can remember – so much so, that some friends did not want to watch games with me because I got so intense. Sadly, like many longtime fans that you have heard from lately, the last three years have completely sapped me of passion for my Bruins. It has been astonishing how quickly a 40+ year love affair has been reduced to nothing. My friends and family (and my late Dad) would be shocked to learn that I don’t watch or attend games anymore, don’t record the games, and generally don’t even pay attention. I, too, never thought this would ever happen in my wildest dreams – it’s amazing what a few years of some of the most blatant nepotism ever seen in sport will do. The problem I see for you – which needs immediate repair – is that I am far from alone. As we’ve seen recently, you have now lost or are losing hundreds, even thousands, of your most passionate and loyal longtime fans because of this coach. This should be setting off alarms all over the Athletic Department – instead, if your response to the recent “fire Alford” petition is any indication, you seem to be brushing it off as “temporary.” But this is not temporary, and I think you know it too. Please take action to return this program to elite status. The company line that UCLA fans’ expectations are too great is a myth. Every rational and longtime fan I know merely expect this university, with the greatest legacy in the history of hoops and numerous natural advantages, to ALWAYS be one of the top programs in the West, competing for conference titles, with a shot at a deep run in March – not 7 titles in a row. That is a media fabrication that the AD seems to cling to when things get tough. And there is no question UCLA can easily meet this expectation with a true coach, teacher, and leader of young men. There are many of them out there like Tony Bennett, Jamie Dixon, etc. Please do the right thing and take the first step to restoring this program – our program, my program – to where it belongs among the other bluebloods (all of whom would’ve fired Alford by now without hesitation). You are losing a generation of fans, as Coach Alford hijacks the program to showcase his son. And make no mistake that’s what he has been doing. It is clear from recent performance, that this blatant nepotism is really taking its toll on team chemistry, and has been cancerous to the program as a whole. Ultimately, I believe it is a great disservice to Coach Wooden’s legacy to allow this disciple of one of the biggest jerks in the history of hoops and critics of Saint Wooden to lead the program Wooden built. Beyond nepotism, his teams play without fundamentals, effort, or defense. There is no proper culture or identity. The program is circling the drain, and there is no quick fix in a bunch of AAU kids next year. The core of the program is rotten and needs fixing. Now is the time to act. Please do the right thing for the fans, alumni, and our

children. Respectfully, Jason BaimClass of ‘92

From: Steve WestmanTo: Guerrero, Dan; Rebholz, JoshuaSubject: UCLA BasketballDate: Thursday, March 10, 2016 7:23:57 PM

Dear Mr. Guerrero and Mr. Rebholz,

I write to you as a proud UCLA alum ('92) and passionate Bruin fan (donor and basketball season ticket holder before moving out of the country in 2012).

I've never been one to write "fire the coach" letters, but I believe that our treasured basketball program is at a critical crossroads right now, and that a coaching change is urgently needed. Speaking for myself and every other fan that I know, we do not expect a return to dynasty but do believe that the standard of excellence that has been UCLA basketball must be upheld before it erodes beyond recognition.

While I think most fans understand that every program has down years in this era of college basketball, I am sad to say that this year's team was the most rudderless Bruin squad I've ever seen. This would be distressing enough were it not for the blatant nepotism on display as the coach's son is featured in the offense and leads the team in minutes played despite shooting under 40% for three straight years and regularly turning in an effort on defense that any educated fan can recognize as subpar; this alone should be viewed as a breach of duty, even apart from the team's increasingly poor play and downward performance trend over three years. None of this would be erased by a possible one-year uptick due to next year's recruiting class, when in all likelihood the underlying coaching issues will continue to limit the program's upside until a change is made.

UCLA basketball has meant so much to so many people, and it has been sad to see the enthusiasm and interest level of so many of my fellow Bruins dissipate over time. There remains a reservoir of passion and good will out there waiting to be tapped, and I respectfully urge you to take the action that will signal to Bruins everywhere that excellence remains the standard for UCLA basketball.

Thank you for taking the time from your day to consider my thoughts.

Sincerely, Steve Westman

From: Evan SederTo: Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: Coach Alford: Time to Let GoDate: Thursday, March 10, 2016 7:41:54 PM

Hi all,

I am a loyal Bruin and a proud alum ('2012). I'm emailing because I can't stand to watch our program suffer through another season of Steve Alford. I find myself completely disengaged from the program, because I can't get on board with the way he coaches his team - and I'm no fairweather fan; I've watched basically every game for the last 6 or 7 years.

With the level of talent we have this year, there is absolutely no excuse for us being sub-500. Last year we were lucky to make the tournament (despite being an incredibly talented team), and after we did, we were lucky to get past the first round.

You know the argument, and you care about our team - I don't need to rehash all the reasons that Steve Alford is not qualified to lead our great program. My only request is that you act. I don't want to watch Coach Alford waste the talent we have coming in next year.

Please. Act. Get rid of Steve Alford.

Thanks, and Go Bruins,Evan

From: Andrew MTo: Block, GeneCc: Guerrero, Dan; Rebholz, JoshuaSubject: A fan"s plea: Terminate AlfordDate: Thursday, March 10, 2016 7:51:23 PM

Chancelor Block,

We are pleading that you restore a once proud UCLA basketball tradition. Alford is not the answer and I cannot support the program with Alford at the helm. Our team has regressed every year and he has failed to create excitement within and out of the program. Let's stop the bleeding now. I am confident that you will do the right thing and move this program forward. We are the mighty Bruins!

Drew

From: Greenberg, Jason ETo: Guerrero, Dan; Rebholz, JoshuaSubject: It pains me to write this email..Date: Thursday, March 10, 2016 7:55:29 PM

Mr. Guerrero & Mr. Rebholz I am sure you a receiving many emails like this, and I never thought I would write one. I am not a UCLA grad, but have been a lifelong Bruin fan. My father graduated from UCLA and was a fraternity brother of Walt Hazard. I was raised going to UCLA football and basketball games. I met John wooden at a McDonalds when I was 5 years old. I live in Northern California now so being a season ticket holder isn’t realistic but I watch every UCLA game on TV and attend games when I travel to Los Angeles. I wear Bruin gear all of the time. As I became an adult and contemplated having kids, I looked forward to sharing the UCLA experience with my children as my father did with me. At age 5 I took my son to his first UCLA basketball game. It was against UC Davis and we waited for over 2 hours for the unused student tickets to be released. We got great seats and watched Kevin Love, Darren Collison and other great UCLA players win. My son was hooked. From that point on, each and every year we traveled to the away games at Haas Pavilion when UCLA played Cal. I would buy tickets and we would sit in the middle of Cal alumni and fans wearing our UCLA gear proudly. This was my annual father and son trip. The last UCLA basketball game we attended was 2013-14 season in Coach Alford’s first year. The past two years have been on a steady decline and this year was unbearable. We didn’t even consider going to the game this year. My son didn’t want to. He no longer enjoys watching UCLA basketball. We used to record every game and watch together. Now he has no interest. A friend actually offered me courtside tickets for the Cal game this year and I declined. This is the reason I am writing this, because the joy I felt growing up watching UCLA basketball and sharing with my son has been taken from me. I honestly feel this is a direct result of Coach Alford. I am a very close follower of the program and have been aware of the warts within the program but have never seen or felt anything like this. I know there is a great recruiting class coming and am excited for Lonzo Ball, TJ Leaf and the other future Bruins. However, if Alford is still coaching I know we will not reach our potential and I won’t attend the game in Berkeley. I don’t need to go into all the reasons, those have been well documented in the recent petition and various articles being posted. Along with many other UCLA fans I am asking you to give our beloved program hope again and do what is necessary to return the program to its former place atop the college basketball world. A basketball program can be turned quickly with the right coach. I want to be excited about UCLA basketball again. I want my son to be excited about UCLA basketball again. I only have a few years left before he goes away to college and starts his own life…I am hoping you make the necessary change immediately and remove Coach Alford so we can begin having our father and son trips to

watch UCLA basketball again and he can someday share the love of UCLA basketball with his children. I don’t expect you to respond to this but I felt compelled to share my feelings in this most important time for UCLA basketball. Thanks for your time. Jason Greenberg

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From: Charles AmanteTo: Guerrero, DanCc: Rebholz, Joshua; Jerry Amante; Catherine Amante; ericaamante@ ; Paul Amante; Anthony NunezSubject: Coach AlfordDate: Thursday, March 10, 2016 7:57:31 PM

Hello Mr. Guerrero and Mr. Rebholz,

I know you are receiving tons of email from angry fans, calling for the firing of Steve Alford, so my email is going to likely be ignored and thrown in the trash can. Thus, I'll keep this short and sweet.

I am not writing you to demand that you fire Steve Alford. His performance on the court these past three years should be enough evidence that he is not fit for ucla basketball.

Instead, I'm writing you to point something out that should alarm you and the athletic department:

I have been watching ucla basketball RELIGIOUSLY since I was ten years old. I'm thirty years old now, meaning I have been a fan for twenty years strong. The alarming fact is this: for the first time in my twenty years of following UCLA basketball, this is the first year I literally, completely stopped watching games halfway through the season. I didn't even bother checking scores after a while because I knew this team was a lost cause. And truthfully, if Steve Alford is the coach next year, I know that it will not be worth even watching one game because there is no future with him at the helm.

Again, I'm not writing you to demand that you fire Steve Alford, because that is futile. But I am pointing out that there are many fans to share my sentiments and UCLA basketball deserves to be in a position of greatness again, and you know in your heart of hearts that Steve Alford is not going to make that happen.

Respectfully, Charles Amante

Sent from my iPhone

From: Josh YangTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Call for change -- UCLA basketball program & Coach Steve AlfordDate: Thursday, March 10, 2016 8:09:21 PM

Dear Mr. Guerrero, Mr. Rebholz, and Chancellor Block,

I hope this email finds you well. I'm writing you from a place of frustration and sadness over the state of UCLA basketball, a feeling even more intense than what we fans felt in Coach Howland's tougher years and Coach Lavin's long tenure. I'm specifically requesting that we take immediate action in hiring a new basketball coach to replace Steve Alford.

As an intro, I bleed Blue and Gold. When my father immigrated to the US from Taiwan in the 70s, he got into a PhD program at UCLA but didn't have the time/money to finish the degree while also raising my older brother, so he dropped out. Growing up, though, he instilled in my two brothers and I a deep respect and awe of UCLA, and in particular UCLA basketball. Years later - all three of us hold degrees from UCLA and UCLA Medical School. We're a Bruin family. The opportunities that UCLA has afforded us will never be forgotten -- since graduating from the HSSEAS in 2007 w/ a B.S. in Electrical Engineering, I worked in management consulting then was fortunate to get my MBA at Harvard Business School, and now lead product management for the Twitter Moments product. I don't say all of this to boast -- but rather say this out of a deep awe & respect for the opportunities that UCLA started for me. When people ask me if I'm a "Harvard man", I say "No way, I'm a UCLA guy through and through."

UCLA basketball has been the most important sports team in my life since I was 9, right after the '95 Missouri game. My older brother explained to me who Ed O'Bannon was, and showed me replays of Tyus Edney's shot. My favorite on the team was Toby Bailey, and the first full UCLA basketball game I watched was the championship win over Arkansas & Corliss Williamson. Toby Bailey and Ed O's heroics, Cameron Dollar stepping up in Tyus' absence ... I still get chills. When I matriculated at UCLA in 2003, it was a dark time for the program (Howland's first year), but I was at every game and feel incredibly lucky to have gone to school from 2003-2007, as we got a dose of real coaching, real passion, fundamental basketball, a commitment to defense, etc. I was a member of the Den, I designed and manufactured "Cameroon Crazies" t-shirts, and I saved up to fly to Atlanta and San Antonio for the Final Fours (I sadly had finals during Indianapolis). It's been harder to stay strong as a UCLA fan since, but I've done so and flown to LA several times while living in Boston and San Francisco to attend games at Pauley.

I won't dive too deep into the issues that I and many other fans have with Steve Alford. They're well documented in the media and in passionate posts like this. My overall concern is that the results (W/L) are frustrating but the main concern is the "how" -- our issue is with Coach Alford's leadership, apparent nepotism, lack of teaching, low expectations, etc. Coach Howland, for all of his struggles, used to say that at UCLA we don't play for Final Fours -- we play for banners. I don't believe Alford's public stance / expectations to be that, or anywhere near it. And because the results aren't the main concern, I'm afraid that good seasons here and there will mask the underlying issues. This seemed to happen in the Lavin era, and for a few years in the Howland era, and I'm concerned that a great season next year (with the talent coming in, it's inevitable) will prolong a broad misunderstanding of Alford's underlying issues. In many ways, I felt this in Alford's first season where he had an ultra

talented team and went 28-9. The underlying issues, though, have reared their head in the ensuing two years where the team has consistently underperformed despite a solid talent base.

I bleed Blue and Gold, and I'm part of a whole generation of young professional, die-hard UCLA fans. We're working hard to build careers so that in the near future we can be lifelong supporters of UCLA basketball and carry through the legacy of older generations of Wooden Athletic Fund donors. Many of them were lucky enough to be UCLA fans in the John Wooden days, and the vast majority of them relished in the 1995 champsionship (and certainly Howland's Final Fours) -- they carry sweet memories and a reverent awe of the legacy of UCLA basketball even through to today, which keeps them committed and loyal as UCLA basketball supporters. I hope that you'll consider building those memories for my generation; building trust and a bridge between us and UCLA athletic leadership.

So I know that you'll thoughtfully consider all of the pleas coming in about Steve Alford. Some are unprofessional, and I hope you'll ignore those. But some pleas are reasonable, rationale, and fair -- and I hope you'll digest them, empathize with the problem we're stating, and turn it to action. You have the chance to usher in a revival and resurgence of UCLA basketball that's long-lasting and not geared toward individual season results. You have the chance to solidify and win over the entire generation after the 1995 championship team (anyone age 17 to 45), and show an adept understanding of the core issues underlying UCLA basketball and the ability to take swift action. You have the chance to preach that our expectations are on banners, not conference titles. I hope you'll make the right decision and start a process to find a replacement for Steve Alford.

I have the deepest respect for UCLA and our legacy, and want to thank you for reading this far.

#gobruins!Josh YangUCLA Class of 2007, B.S. Electrical Engineering

From: Scott BisheffTo: Guerrero, DanSubject: CoachDate: Thursday, March 10, 2016 8:28:51 PM

Mr. Guerrero:

Please consider finding another coach for our beloved basketball team.

I won’t be supporting the team until Coach Alford (who, undoubtedly, is a nice man) is gone.

Thank you,

Scott Bisheff

UCLA BS 1992UCLA MD 1997

From: Anthony NunezTo: Charles AmanteCc: Guerrero, Dan; Rebholz, Joshua; Jerry Amante; Catherine Amante; ericaamante@ ; Paul AmanteSubject: Re: Coach AlfordDate: Thursday, March 10, 2016 8:28:57 PM

Solid and well written.

Sent from my iPhone

> On Mar 10, 2016, at 7:57 PM, Charles Amante <charles.v.amante@ > wrote:>> Hello Mr. Guerrero and Mr. Rebholz,>> I know you are receiving tons of email from angry fans, calling for the firing of Steve Alford, so my email is going to likely be ignored and thrown in the trash can. Thus, I'll keep this short and sweet.>> I am not writing you to demand that you fire Steve Alford. His performance on the court these past three years should be enough evidence that he is not fit for ucla basketball.>> Instead, I'm writing you to point something out that should alarm you and the athletic department:>> I have been watching ucla basketball RELIGIOUSLY since I was ten years old. I'm thirty years old now, meaning I have been a fan for twenty years strong. The alarming fact is this: for the first time in my twenty years of following UCLA basketball, this is the first year I literally, completely stopped watching games halfway through the season. I didn't even bother checking scores after a while because I knew this team was a lost cause. And truthfully, if Steve Alford is the coach next year, I know that it will not be worth even watching one game because there is no future with him at the helm.>> Again, I'm not writing you to demand that you fire Steve Alford, because that is futile. But I am pointing out that there are many fans to share my sentiments and UCLA basketball deserves to be in a position of greatness again, and you know in your heart of hearts that Steve Alford is not going to make that happen.>> Respectfully,> Charles Amante>> Sent from my iPhone

From: Jerry AmanteTo: Charles AmanteCc: Guerrero, Dan; Rebholz, Joshua; Catherine Amante; ericaamante@ ; Paul Amante; Anthony NunezSubject: Re: Coach AlfordDate: Thursday, March 10, 2016 8:55:06 PM

Powerful in its brevity, its tone and its indisputable accuracy. Very well written VB !!!

Sent from my iPhone

> On Mar 10, 2016, at 7:57 PM, Charles Amante <charles.v.amante@ > wrote:>> Hello Mr. Guerrero and Mr. Rebholz,>> I know you are receiving tons of email from angry fans, calling for the firing of Steve Alford, so my email is going to likely be ignored and thrown in the trash can. Thus, I'll keep this short and sweet.>> I am not writing you to demand that you fire Steve Alford. His performance on the court these past three years should be enough evidence that he is not fit for ucla basketball.>> Instead, I'm writing you to point something out that should alarm you and the athletic department:>> I have been watching ucla basketball RELIGIOUSLY since I was ten years old. I'm thirty years old now, meaning I have been a fan for twenty years strong. The alarming fact is this: for the first time in my twenty years of following UCLA basketball, this is the first year I literally, completely stopped watching games halfway through the season. I didn't even bother checking scores after a while because I knew this team was a lost cause. And truthfully, if Steve Alford is the coach next year, I know that it will not be worth even watching one game because there is no future with him at the helm.>> Again, I'm not writing you to demand that you fire Steve Alford, because that is futile. But I am pointing out that there are many fans to share my sentiments and UCLA basketball deserves to be in a position of greatness again, and you know in your heart of hearts that Steve Alford is not going to make that happen.>> Respectfully,> Charles Amante>> Sent from my iPhone

From: Kennedy CosgroveTo: Guerrero, DanSubject: Alford must goDate: Thursday, March 10, 2016 8:57:23 PM

Could not feel this more strongly. I will not attend another UCLA basketball game until he is gone

Kennedy Cosgrove, MDUCLA 1992

Sent from Outlook Mobile

From: bill vallejosTo: Guerrero, DanSubject: Support for Coach AlfordDate: Thursday, March 10, 2016 9:00:40 PM

Dear Mr. Guerrero,

Whew...what a tough basketball season. Although I thoroughly understand the frustration of fellow fans, I am not joining the chorus of those calling for the firing of Coach Alford. The early defections of talented athletes makes each season an unpredictable adventure.

Despite the numerous and troubling losses,I am proud of the program that is being re-built, and especially proud of our student athletes. We have a terrific recruiting class coming in composed of quality young men. I do not want to become a west coast version of Kentucky. Afterall, we are UCLA Bruins!

Regards,Bill VallejosUCLA Law '87

From: Salman MaladTo: Guerrero, Dan; Rebholz, JoshuaCc: Block, GeneSubject: UCLA BASKETBALLDate: Thursday, March 10, 2016 9:46:00 PM

Dear Mr Guerrero and Mr Rebholz,

I write this letter realizing that over the last couple of days, you have received numerous emails and letters regarding the state of the UCLA basketball program from very concerned alumni and fans.

A bit about me-- I graduated UCLA in 1995. As a student, I attended every single home game during my first 3 years, camping out for each and every one of them, and sitting in the 2nd row from the court in my usual seat. I attended many practices as well during the Harrick years and was a regular around the time during that time. No single sports moment in my life was as great as being on campus during the 1995 national title game. I came to UCLA the same year Ed O'Bannon did and got a chance to know him personally and no single UCLA team is more special to me than that team.

In the years that followed, I continued to follow the program closely, even during the horrific Lavin years. During medical school, I still took time to keep up with the goings on of the program. When we had reached what seemed like an all time low for the program, Ben Howland came to the program's rescue, and for that hire, I give you Mr Guerrero immense credit. I was beginning to wonder if I would ever feel the same pride as I had experienced as a graduating senior. Coach Howland restored that for me and countless other Bruins, and for that, I will always be thankful to him, and to you for bringing him home to California.

Unfortunately, Coach Howland eventually lost his way and the team, and you had no choice but to make a change. Many here were overjoyed at the prospect of bringing in Brad Stevens, and I for one had faith this deal could actually get done. When it didn't happen, I expected there would a be a careful vetting of several other candidates such as Greg Marshall or Tony Bennett. When that did not happen, and I and many others discovered that Steve Alford would be our coach, we were left in a state of utter disbelief. I won't go into the reasons why many of us believed bringing in Steve Alford was a bad idea for the program 3+ years ago, as it would serve no purpose now, and I would instead rather focus on why he needs to be shown the door as soon as possible.

It's clear to most anyone watching that coach Alford isn't the right man to lead this program and every day he stays on as coach is a day of wasted opportunity to bring in the right person.To this day, I'm not clear what his vision for the program is or his team's identity. With Coach Howland, it was clear from day 1 what the identity of his program was, and that identity was evident through the 2008 season. It wasn't until 2009 that the program lost its way, as mentioned above.

With Alford, however, all we've been privy to is a team that lacks focus or purpose, while he has shown an incredibly flawed recruiting strategy ,where he has passed over talented local recruits while going after national prospects he had no realistic chance at during his first 2 recruiting cycles.

I could go on and on about why he's a poor fit, but the most egregious thing he's done is to showcase his mid-level talent son at the expense of the health and benefit of the team/program, while other more talented kids sit. To me, this act of nepotism that Bruin fans everywhere have had to endure for 3 season is beyond disgusting. It alone is reason why Steve Alford shouldn't be coach here for one more day.

As Josh knows, I've now committed $50K to the Wasserman football center. I've paid $10K last year in 2015, and am prepared to pay off the rest of that in 2016 or possibly over the next 2 years. After that, I've told Josh I may very well consider joining the Wooden Athletic Fund as a $25K per year donor, or donating more to football and basketball specifically, as long as my current financial situation allows. Unfortunately, I live out of state in Louisiana and have not been able to attend the football banquet and other events, but have flown in for a couple of football games this past year and will continue to do so for others moving forward.

Having said that, I cannot and will not give another dime moving forward if Steve Alford is allowed to continue to remain coach of this program going into next season.

I know you love and care about UCLA, Mr Guerrero, and I write this impassioned letter not to be disrespectful or demanding, as I know you have a difficult job, but please know there are many of us out there who have finally had enough of the Steve Alford era at UCLA and hope it comes to its merciful end as soon as possible.

Respectfully,Sal Malad, MD, MBAClass of '95

From: darrenchu2012To: Guerrero, DanSubject: Fire AlfordDate: Thursday, March 10, 2016 9:47:24 PM

UCLA has a great recruiting class coming in is one of the big reasons to fire Alford. Is Lonzo Ball going to play point guard or shooting guard. Bryce is going to play his big minutes again. He is a good shooter but inconsistent and a poor defender. UCLA has a bench but Bryce played a school record minutes Is Holiday who is the best defender of all the guards going to sit on the bench next season? Bryce is the most unfavorable player who ever started at UCLA and it is not his fault. Daddy making it so obvious he is playing favoritism. Ali Prince is going to transfer if Alford stay. More players going to transfer during the off season or during the course of next season.I predict there would be a lot of internal problems cause by the Alford.

Darren ChuGraduated in 1985 School Of Engineering

Sent via the Samsung GALAXY S® 5, an AT&T 4G LTE smartphone

From: Jeff SeveraTo: Guerrero, DanDate: Thursday, March 10, 2016 9:49:02 PM

Dear Mr. Guerrero,I have met you at several events, most recently at the Foster Farms Bowl. I know you love our sports programs as do my wife and I. We previously supported the WAF at the Coaches Roundtable level for about 8 years. I am a public school teacher and my wife is a Liver Transplant RN at the Ronald Reagan Medical Center. We are both alumni of our beloved UCLA. We also donated $10,000 to the Pauley Renovation Fund.

We stopped our WAF donation after last year's basketball season. We do not feel the Coach Steve Alford is a good fit for our beloved basketball program. I have never seen our team so embarrassed as at the Pac 12 tournament on Wednesday. It has confirmed our opinion that a change has to be made. Many of my friends and colleagues are UCLA fans and the general feeling during the Alford tenure has been apathy. There is zero interest in our basketball team. That is frightening.

Please make the change and even though it is definitely not easy, my wife and I will restart our WAF donation. I think you will find many people doing this or reconsidering stopping their donation.

Thank You,Jeff and Elaine Severa

From: Jamison PowerTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: Message from an Alumnus/Donor- Steve Alford Must Be FiredDate: Thursday, March 10, 2016 9:49:42 PM

Chancellor Block, Director Guerrero, and Mr. Rebholz,

I write to strongly urge that you immediately terminate Steve Alford as UCLA basketball coach. I am a long time fan of Bruins basketball and I have never been so disgusted. Quite frankly, I am angry. The obvious nepotism and the lack of development have led to a completely unwatchable brand of basketball. Simply put, this is unacceptable. We, the Bruins fan base, cannot endure another year of Steve Alford. I used to schedule my life around UCLA basketball games. This season, I have completely stopped watching and, worse, I have lost the passion I have had for so many years. In my eyes, this is nothing short of a crisis. I can tell you now that if Alford continues as coach beyond this season, I intend to cancel my WAF membership and cease all future contributions to UCLA. I say this with no sense of joy because I love UCLA, but I cannot support the school if this man is allowed to continue to be the "leader" of UCLA basketball. He is not a leader and he is not worthy of being our coach.

I hope you will do the right thing.

Sincerely,

Jamison E. PowerUCLA Law Class of 2008

From: Richard MooneyTo: Chancellor Gene D. BlockCc: Block, Gene; Guerrero, Dan; Rebholz, JoshuaSubject: The tragic ruination of a once-proud programDate: Thursday, March 10, 2016 10:25:20 PM

Dear Sir:

I urge you to take immediate action to rescue our beloved Bruin basketball program from its absolute nadir under the current coaching staff, and restore some semblance of the legacy of the great John R. Wooden. After watching the disheartening performance against our cross-town rival, the culmination of a three-year downward spiral under Coach Alford, it has become manifestly clear that he is not the right coach, leader, and teacher for this program.

As an avid follower of UCLA basketball since the Alcindor Era, and someone who, while attending our eminent university, was lucky enough to savor John Wooden's last three national championships, I am beyond disappointed at the obvious foundering condition of our team. Coach Alford's complete inability to create a culture of toughness, demand competitive drive in his players, and teach basketball fundamentals, particularly on the defensive end, is more obvious each time they take the court.

Most demoralizing is the total absence of team chemistry, due in no small part to the nepotism shown by the coach toward his son, whom the former has designated the "leader" of the team while allowing him to play with almost no defensive effort.

Please dismiss Coach Alford and replace him with someone who can restore our legendary program back to its rightful elite status.

Respectfully,Richard MooneyU.C.L.A. '76

From: Jeffrey RoppTo: Guerrero, DanSubject: UCLA BasketballDate: Thursday, March 10, 2016 10:26:09 PM

Dan,

I arrived as a freshman at UCLA during Walt Hazzard's last year. Having grown up in a family that enjoyed and respected the program during Wooden's years and beyond, I already recognized the enormous disparity between those years and the state of UCLA Basketball in 1988. It was grim and the NIT banner (or rag as most preferred) was an inescapable symbol of the fall from greatness. While Jim Harrick was far from perfect, his restoration of UCLA basketball gave a battered nation hope. In my sophomore year, I got the bug and spent the night before every home game during my undergrad years camped out at Pauley Pavlion. I sat in the same seat (5th row on the center aisle) every single game. It was my spot and to this day I cherish the honor and the memories it provided.

I tell you this because I love UCLA basketball. It is forever a part of me and with that comes a special responsibility. My obligation is to support this program and when possible or necessary, influence those who are charged with making the tough decisions that ensure its success and preservation of its character. The situation is surely complicated - financially, optically to the press, public and college basketball world - yet simple when we come back to doing what's right for UCLA.

We've survived challenging times before and ensured a new generation of UCLA basketball fans by making the difficult but appropriate choices before. Now is the time to do it again. Its my sincere hope that you choose to terminate Steve Alford immediately to accelerate the urgent healing that needs to happen and arm a future well chosen coach with everything he needs to be successful.

We're the university of champions, Dan. Just as you've done before in the hiring of Ben Howland, the time has come for you to be a champion for UCLA basketball.

Be well. Be bold.

Go BRUINS!Jeffrey Ropp

From: Ken AlimentoTo: Guerrero, DanSubject: From a former Wooden Athletic Fund donorDate: Thursday, March 10, 2016 10:29:46 PM

Mr. Guerrero:

I was a Wooden Athletic Fund donor and basketball season seat holder for about 20 years.

I gave up my season seats and WAF donations 2 years ago, as I did not care for the direction of the basketball program under Coach Alford.

Mr. Guerrero, when you were first hired in 2002, you said something to the effect of wanting coaches and teams that were competitive and “fired out”. The basketball team under Coach Alford is the antithesis of that vision. Does the basketball program fit your vision for UCLA Athletics?

I would love to come back to Pauley Pavilion as a season seat holder and WAF donor, but will not do so as long as Steve Alford remains as basketball coach.

Ken AlimentoUCLA '87

From: Dorie IwataTo: Guerrero, Dan; Rebholz, Joshua; Block, GeneSubject: ALFORD MUST GODate: Thursday, March 10, 2016 10:33:33 PM

Sirs,

Getting inundated with emails from UCLA fans must not be pleasant. But this is the only way most of us fans and alumni have a voice. We are speaking out against retaining Steve Alford as basketball coach and if you refuse to listen to the court of public opinion, what are our options? We are largely tied to the university through athletics and in particular basketball and more recently football. If you lose us, you've lost your biggest commodity. Of course creating and maintaining an institution that is in the forefront of education, innovation, research is by all means the priority. But in large part, the image of a university's greatness is exemplified by college athletics and why the majority of us alumni support team sports and donate money. But if the product put out there does not reflect greatness and embarrasses the students, the community and fan base, the the leadership of UCLA must come into question. How can it not? If teams lose, and the administration allows it, then you lose us. We are a public university afterall. The leadership should and must reflect what the community is calling for.

Thank you,Dorie IwataClass of '71

Remaining in good standing with the hundreds of thousands...millions out in the community, you must listen we're saying!

Please fire Steve Alford immediately.

Thank you,Dorie IwataClass of '71

Sent from my iPad

From: Tony RodriguezTo: Guerrero, Dan; Rebholz, JoshuaSubject: Alford is still our coach?Date: Thursday, March 10, 2016 10:38:54 PMAttachments: image001.png

Please let us know what you are waiting for. The program was lose its brand even further if he is not removed. Please act now!

Tony Rodriguez

Black Wall InTeRnaTIonal companIes

managIng DIRecToR-gloBal FInancIng

(310) 351-7221 DIRecT

Tony.RoDRIguez@BlackWallInTeRnaTIonal.com

Confidentiality: This message and its contents are confidential and may contain privileged information intended only for the addressee or the intended recipient If you are not the addressee or the intended recipient of this message, you may not use, copy or disclose to anyone any information contained in this message or its contents If you have received this message in error, please advise the sender by reply e-mail, delete this message and its contents and destroy any hard copies IRS Circular 230 Disclosure: To ensure compliance with requirements imposed by the IRS, please be advised that any U S federal tax advice contained in this communication (including any attachments) is not intended or written to be used or relied upon, and cannot be used or relied upon, for the purpose of (i) avoiding penalties under the Internal Revenue Code, or (ii) promoting, marketing or recommending to another party any transaction or matter addressed herein If you have received this e-mail in error or wish to report a problem, please e-mail us at blackwallinternational com

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From: Chuck BrickerTo: Guerrero, DanCc: Block, Gene; Rebholz, JoshuaSubject: I support UCLA athletes and the athletic departmentDate: Thursday, March 10, 2016 10:41:44 PM

Mr Guerrero,You've actually stopped by and we've chatted at my alumni area tailgate several times over the years. We go to every home game, and at least one away/bowl game per year since I stepped onto campus back in 1979. Similarly, with basketball, I remember camping out my freshman year to get tickets, and was elated when we made it to the Final Four, and was gutted when we lost. Since then I've split seats with a friend, and over the years we probably attended 95% of the home games. We didn't care if it was a weeknight, if the game was on TV, the opponent was a pre-season patsy, or the traffic situation. We'd be at the game. We'd leave work early and have dinner in Westwood. It was great just to be on campus. It's really cool that sports can re-connect one to UCLA,and fellow Bruins and friends.

I even went to all the games at the Sports Arena during the Pauley remodel. By the end of that season, there were only a handful of us attending.

This year do you know how many games I attended? TWO. My friend, ZERO. In fact, he hasn't attended a game in two years. He sells the tickets online, when he can, to minimize the financial cost, but we have lost all interest in watching. I can't even watch a complete game on television. I always ended up switching channels. Why?

It's not about winning or losing. Coach Wooden didn't measure success by wins or losses, but by "knowing you did the best of which you are capable."

Coach Alford's love for his son Bryce has blinded every aspect of his coaching to the point of destroying the flagship sports program of UCLA.

Defensively, Bryce is the worst starting guard at UCLA in the history of the program. Not only he's not physically equipped to play at this level, but he doesn't even try. I'll prove it to you now.

If I remember our tailgate conversation correctly, you were a second baseman at UCLA. Let me ask you this: Is it physically possible to play second base standing straight legged? No, of course not, you'd never get to a ground ball that wasn't hit directly at you. If playing correctly, you get into a defensive stance with your knees deeply bent, body leaning forward, arms out, weight evenly distributed, ready to spring in any direction.

Basketball is the same. Go back and look at old photos or tape of Arron Afflalo playing defense with the same exact stance. Now, I challenge you. Go back and watch tape for any UCLA game this year. Watch Bryce stand straight legged on defense and allow his man to run right past him. He doesn't even try. His father doesn't even try to correct him. Coach Wooden said the bench was the best teacher and motivator. Well, we know that Coach Alford gave Bryce as many minutes as possible. No attempt at correcting Bryce's play, no criticism from the bench, nothing. Just a green light to keep shooting, even though he has the worst shooting percentage of the starters, neglecting our post players with a lot higher shooting percentage.

As an athlete perhaps you can recall being on a team where one player isn't held to the same standard as the rest of the team. It becomes a problem, and it threatens the entire team. That's why this year's Bruins have actually gotten worse as the year went on. The team has given up on the coach. That will not turn around next year. In fact, I wouldn't be surprised to see Prince Ali or Aaron Holiday transfer. We've already seen Zach Lavine leave when he saw the deck stacked against him.

Coach Alford has used our storied program to showcase his son for the NBA. This past summer he was telling people that Bryce would be a lottery pick in the draft. Coach Alford is using his position to benefit

his family, and UCLA is an afterthought. He's neglected to recruit players who threatened to be better than Bryce. Jordan McLaughlin destroyed Bryce and UCLA three times this year, but Coach Alford wouldn't recruit him. I wonder why? If you were a post player, why would you want to join a team, knowing that you'll never get the ball?

Clearly there is a huge problem. I'm not the type of guy who cavalierly calls for a guy's firing. It's a decision that has huge implication for that person.

But Coach Alford has created a toxic environment in the basketball team. It will not change without his removal. This situation is at the same point as Coach Howland. We like the guy, and wanted him to succeed. But he lost the respect and control of the team, and unfortunately, for the good of the program a change was needed.

Please, for the good of the program, make the difficult decision to remove Alford. If it goes on for another year, I know we, along with other season ticket holders will not be back. Again, it's not about the wins and losses, it's about being the best UCLA is capable. Steve Alford will never take us there.

Regards,Chuck Bricker

From: Hamed JonesTo: Guerrero, Dan; Block, Gene; Rebholz, JoshuaSubject: UCLA Basketball and Steve AlfordDate: Thursday, March 10, 2016 10:44:01 PM

My name is Hamed Jones and I graduated from UCLA in 2004. I am a Wooden Athletic Donor and football season ticket holder for several years.

My Dream of attending UCLA began in middle school after watching UCLA basketball win the 1995 NCAA championship. It was that championship season and learning about the unparalleled success and tradition of the John Wooden era that turned me into and groomed me in to the ultimate fan I am today.

Coming into this season, I never missed watching a basketball game. I would attend 3-4 games per year with the hopes of one day becoming a basketball season ticket holder. However, this disastrous and pitiful season under Steve Alford has reduced an extremely loyal, dedicated fan like me to an embarrassed, dejected fan who has lost interest in the program.

The UCLA basketball program under Steve Alford is in turmoil. Attendance is low as most fans have reached the same apathy as I have. The quality of play and coaching is awful. Steve Alford's engagement with the fans is awful. 15-17, losing to our rival in dominating fashion in all 3 games is awful, not making the NCAA tournament is awful, and finishing 10th in the conference is awful. This, all in Steve Alford's third year, is truly awful. I love UCLA too much to allow this to continue.

I recently increased my WAF donation level, mainly because I have been pleased with the marked improvement in the football program since Coach Mora took over. There seems to be a commitment to football after several years of being awful. Unfortunately, I do not see this commitment with basketball.

I am extremely disgusted with Steve Alford and the direction of the basketball program. I hereby pledge to cancel my WAF donation and will not attend any more basketball games if Steve Alford is not fired before next season.

I sincerely hope you listen to all of the fans and alumni of this storied program and help get us back to greatness. Otherwise, you risk the alienation of thousands of devoted UCLA fans, potential season ticket holders, and future donors. Please take action and save UCLA basketball.

Thank You,

Hamed JonesUCLA class of 04Wooden Athletic Fund Donor

Asked about leadership and the lack of effort during the game, especially against your rival and for a chance to keep playing (emphasis mine):

I was a little surprised about that [that it all felt flat]. This is a chance to get a little bit of revenge ... and to make a little bit of a deep run. You wonder where the leadership comes from ... you don't have anybody on the team that has that fire and brimstone... It's kind of hard to hold other people accountable when you take nights off... Maybe they can develop that leadership in the off-season, but I'm not sure.

Petros talks about all the Bruin fans who want Steve gone, and in his question about that, says "obviously that won't happen". Darrick responds:

You know what? Discussions are being had, so I wouldn't totally dismiss it. ... because 15 and 17 is just outright unacceptable, it's embarrassing, and the Bruins can't continue to post records like this going forward...The discussions are being had with boosters, Dan Guerrero, former players. We've had, oh man, so many discussions through twitter, everybody was texting me last night Baron Davis, Rico Hines, I 'm here with Mitchell Butler, Tyus Edney, Toby Baily, Charles O'Bannon, we're all up in arms with how the Bruins played this year and then how they played in the Pac-12 tournament. That didn't represent UCLA very well.

About the three possible obstacles to moving Alford out, the buyout, the incoming class, the Sweet 16s, which is the biggest reason for optimism about the future?:

I think you have to look at maybe the buyout a little and then also the recruiting class coming in. I think those are the two things that are sort of in way of making a move. If they truly want to make a move, I believe $10 million can be raised. With the recruiting class coming in, everybody's going to be pretty good, they're hanging their hat on that. I warn people, I caution people, because they are freshmen...look at Ben Simmons probably the number 1 pick over all and his team struggled. So you can't bank everything on these freshmen coming in ... yes they can play, but this is where you already have to have something in place and then you add them to the mix. What the bruins have in place right now is not very good. So them coming in is kind of like your putting all your eggs in one basket and I'm not sure that's going to work

Joel Klack raises the issue of nepotism. He says he saw first hand how it destroyed the Colorado football program, from which it has never recovered:

It's a valid question when your coaching your son. If I were coaching my son I would hope he was really really good or that he was really really bad, because if he's somewhere in between and it starts to hurt the team in some fashion, now that kind of puts everybody in harm's way so to speak. When I look at Bryce Alford and I look at the other guards that in the Pac-12 that are either in his year or younger than him, why didn't ucla get these guards ...you start to wonder did they not recruit those kids and did they not secure them so that Bryce could get minutes. Those are the questions that I've raised since taking this job this year and seeing how the program has been built a little bit.

In response to USC looking good against UCLA:

That's because everybody looks good against UCLA... It's almost like people circle the UCLA game and say "okay we are going to get well when we play the Bruins. Lets just make it until we get to the Bruins". And that's just not right. That is downright embarrassing to be sort of the laughing stock of the Pac-12.

Dan Guerrero and Gene Block may not get it, but others do, including Jim Rome(emphasis mine):

Millennials might not believe this – but the Bruins used to be awesome. I know it sounds crazy. Especially if you have seen any of Steve Alford and his crew this year. Or even a couple of minutes from last night. Because they got embarrassed by little brother USC last night…hammered by USC last night. And it’s third time this season it’s happened.

That’s the first time that’s happened in 74 years. Not only did they lose to the

JV for the third time this season, they were curbstomped in all three games.

I’m surprised UCLA AD Dan Guerrero didn’t whack Alford before he made it off the floor. I’m surprised Alford didn’t just quit before he made it off the floor. Really, it’s that bad.

...

Ben Howland took this team to 3-straight Final Fours just… 8 years ago! And ALF just took them to a 17-loss season with a loss to Monmouth… And a hospital job by USC. Three hospital jobs by USC.

You ever see a team that’s just OVER it, wants outta there, and is begging for the season to end? We did last night. UCLA cared so much about a moral victory over SC that they started the game down 11-0 and never lead.

...

Look, a bad stretch happens, Maybe you lose your players’ focus over a 3-game road trip. Two and a half months!?. I don’t remember the Wizard of Westwood admitting the guys just tuned him out for months on end. Or Jim Harrick or Steve Lavin for that matter. What a complete embarrassment at the hallowed ground that used to be Pauley Pavilion. You’re supposed to be one of the premier programs the country… And you’re not even close to the best team in your own city.

Hey Alf – might went to reach your players sometime in the next 6 months before the season tips off… Because USC already owns you… and Northridge, Pepperdine and Marymount are coming for you next.

Our friends in North Carolina cared enough, that The Charlotte Observer publishish an article about another conference's play-in conference game.

USC rolls over rival UCLA 95-71 in Pac-12 tournament

While they may not have written the article (AP did), they did seem to want to read about it. I wonder if the blue bloods in North Carolina are laughing or crying, or both.

It's important that people continue to voice their opposition to Steve Alford continuing to be in charge of the UCLA Basketball program:

From: uclagolf18@To: Guerrero, DanSubject: Save UCLA BasketballDate: Thursday, March 10, 2016 11:03:37 PM

Dear Dan Guerrero,

I am sure you are being inundated with messages concerning the grave state of our beloved basketball program, so I will keep this short. Being a fan since I was 10 years old, and a graduate of the Class of 1990, I have never been so embarrassed and ashamed of our team until this season. As you can see the culture created by Steve Alford is fractured. The team has quit on him and it was never more evident than last night against our crosstown rival of all schools. Being embarrassed without giving a fight or care falls squarely on the head coach. You witnessed it, Mr. Guerrero, and you know in your heart this is situation is untenable. We all love UCLA, but it is difficult, and now impossible, to support the program under Steve Alford. If you were honestly looking at the situation, as you should as the head of the athletic department, a coaching change is necessary for us to be challenging and elite again. I and all Bruin fans everywhere hope you'll do the right thing and take the immediate steps to take back our basketball program by firing Steve Alford and hiring a coach who will change the culture, bring back a tough, never give up identity of UCLA basketball.

Sincerely,

Eric de QuirozBA Economics, UCLA 1990

From: Jay ChungTo: Guerrero, Dan; Rebholz, JoshuaSubject: dan, you fucking coward. how"s life hiding in your bunker?Date: Thursday, March 10, 2016 11:30:33 PM

From: James ZhouTo: Rebholz, Joshua; Guerrero, Dan; Block, Gene; Chancellor Gene D. BlockSubject: Terminate Steve AlfordDate: Thursday, March 10, 2016 11:41:00 PM

Gentlemen,

Steve Alford needs to replaced as the head basketball of UCLA- the sooner the better. History indicates he is clearly not the man for the job. Unlike how we are portrayed in the media, UCLA fans actually do not expect national championships, and final fours every year; what we do expect however is a team that plays hard, that plays cohesively, that plays unselfishly for each other, that plays on the offensive and defensive side of court,, that plays with great intelligentce, and that plays with spirit and great competitiveness. We do not see that with Alford's teams irrespective of how far or not far his teams have gotten in the tournament and this lies solely at the feet of the head coach. (Of course, it is no surprise, the further we get from players that have been tutored by Ben Howland, the further from fundamentals the team gets) One could imagine the reasons therefor, but clearly, irrespective of the reasons, it is the duty of the head coach the fix these issues.

I won't go into further details of why Alford isn't the man for the job, but suffice it to say that he isn't. Hiring Alford was a mistake in the first place; the faster we cut our losses the better. The issue now isn't about who made what mistake but how can we rectify this problem. As the current custodians of our program, it is up to you to rectify this situation. This isn't a time for hubris but one for humility. Revive our program. UCLA basketball is a venerable institution! Treat it as such!!

I'm a small donor at this time and I would like to increase my contributions in the near future. However, this will not happen with Steve Alford at the helm of our basketball program.

Sincerely,

James Zhou, UCLA class off 1995.