daniel hare - marketing automation - birmingham marketing conference
TRANSCRIPT
Dan Hare
Driving Change Through InnovationBirmingham, 16th September
Engagement
is now key
Mailbox Actions
Latest News
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CommuniGator
Latest News
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Daniel Hare
Latest News
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Latest News
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CommuniGator
Latest News
If you cannot read this email, click here
to view it in your browser.
Daniel Hare
Latest News
If you cannot read this email, click here
to view it in your browser.
Latest News
If you cannot read this email, click here
to view it in your browser.
CommuniGator
Latest News
If you cannot read this email, click here
to view it in your browser.
Daniel Hare
Latest News
If you cannot read this email, click here
to view it in your browser.
Not Telling
Pubic Training Course
Not Telling
Public Training Course
iPhone
Subject = 41
Android
Subject = 38ish
Aaron Yates
Your BMW contract
Hi Lee, we wanted to let you know
that your BMW contract finishes on
31st October.
[AccountManagerName]
Your [VehicleMake] contract
Hi [Firstname], we wanted to let you
know that your [VehicleMake] contract
finishes on [ExpiryDate].
[AccountManagerName]
Your [VehicleMake] contract
Hi [Firstname], we wanted to let you
know that your [VehicleMake] contract
finishes on [ExpiryDate].
Behavioural Demographic CRM
Lead Score Location Date
Email Action Industry Purchases
Website Action Size Relationship
Event Booking Role Value
Survey
ResponseSeniority Contact
For every action,
there is an equal
and opposite
reaction
What is the
logical reaction
to a specific
online behaviour?
Contact Us
Shopping Basket
Case Study
Pricing Page
Whitepaper
Event Booking
Product Info
Hours
Days
Weeks
Subject Line
Content
Call to Action
