marketing birmingham annual general meeting 2015

ANNUAL GENERAL MEETING

2015 AGM To receive the accounts for the financial year ended 31 March 2015 and the

Directors’ and Auditors’ report. To re-appoint the following as Directors pursuant to Article 44 and 47 of the

Company’s Articles of Association:Paul KehoeChris LoughranMark Smith

To appoint the following as Directors pursuant to Article 35 and Article 47 of

the Company’s Articles of Association: Julia King, The Baroness Brown of Cambridge, DBE - Vice Chancellor, Aston University

To appoint the Company Auditors and authorise the Directors to fix their remuneration.

To transact any other ordinary business of an Annual General Meeting.

Neil RamiChief Executive Marketing Birmingham

REGIONAL COLLABORATION

PROJECT CONVERSION

MARKETING AGENCY

OPERATIONALDEVELOPMENT MAXIMISING

2015

COMPETITIVE POSITIONING

INWARD INVESTMENTREVIEW

DELIVERY 2011-16Performance to date

Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 - 2012

2012 - 2013 2013 - 2014 2014 - 2015 2015 - 2016

02000400060008000

100001200014000

Jobs

Years

Over 13.5k

Jobs created within KPI sectorsINSIGHTS 2011-16

Food & Drink

ITEC

BPFS

0% 5% 10% 15% 20% 25% 30% 35%

3%

8%

13%

17%

27%

32%

KPI

Sect

or

Percentage

Source of jobsINSIGHTS 2011-16

Birmingham City CouncilUKTI

Other MultiplierTelephone Enquiry

OtherSales

Commercial Partner

0% 5% 10%15%20%25%30%35%6%7%

12%12%14%

17%31%

Percentage

Sour

ce

POSITIONINGKey drivers

CONNECTIVITY GROWTH LIVEABILITY

ZONE 4London

Underground

£21 BILLIONExport Value

APPEALLocation to attract the largest migration out of

the capital

FOREIGN DIRECT INVESTMENT FDI 14/15 JOBS

0

10

20

30

40

50

60

70

80

90

FOR FDI (PROJECTS)

14/15

Source: UKTI

The UK#1FOR FDI

PROJECTS 2014 + 2015

CLIENT LIST

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjz-PCjjMLJAhUBoRoKHQEcAeQQjRwIBw&url=http://www.ahr-global.com/Colmore-Plaza&bvm=bv.108538919,d.d2s&psig=AFQjCNF9IvV5MMwXNp_CssF8sFiPN70o-Q&ust=1449314730165044

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjer6u20brJAhVM1RQKHb0CA9gQjRwIBw&url=http://breastcancerpartnership.org.uk/hsbc-volunteers/&bvm=bv.108194040,d.d24&psig=AFQjCNHWHl-8P6yctR_Rm3o3Z8Y8vR0ZRg&ust=1449058367289137

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwivxarz0brJAhWHVhQKHdnqBpgQjRwIBw&url=http://www.guhring.com/&bvm=bv.108194040,d.d24&psig=AFQjCNEC9GXux-BlDmujy1yP4KuXRUnd7Q&ust=1449058544397040

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwisx56_jMLJAhVBvxoKHQ-tAFUQjRwIBw&url=http://charity.org/Jacobs-Engineering&bvm=bv.108538919,d.d2s&psig=AFQjCNGB6UK4Mmk6hWsusxf7I3yU08TFIQ&ust=1449314791307403

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiYjLPb-c7JAhXBvhQKHRtLC80QjRwIBw&url=http://www.realm.ltd.uk/outlet-centres/Resorts-World&psig=AFQjCNH9huYy0SNVjfGWSmLKax3dOT_zew&ust=1449756411371274

SME GROWTH

#2Birmingham

18,337

Recognised as Western

Europe’s most competitive

city for investment Featured in 8

of 12 industry sectors

Ranked ahead of Dublin,

Barcelona and London

BUILDING REPUTATION

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiO9baHlcLJAhXK1RoKHY66C0wQjRwIBw&url=http://www.siradel.com/mipim-2015/&bvm=bv.108538919,d.d2s&psig=AFQjCNGgrpkfp9wjchyafvhmOLchuNPe0Q&ust=1449317092258124

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http://www.reedmidem.com/Our-Business/Real-Estate-Events/MIPIM-UK/&bvm=bv.108538919,d.d2s&psig=AFQjCNHuf4ht0N2tAQdBVDPRZBQu1qnnKQ&ust=1449317121203307

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiJmYivlcLJAhUGvRoKHVVsD88QjRwIBw&url=http://www.henninglarsen.com/news/archive/2012/10/expo-real-2012.aspx&bvm=bv.108538919,d.d2s&psig=AFQjCNF6PXVjN0aPJ0j9v-kFSh2QsI3nmw&ust=1449317174291171

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjd2ZCu_cnJAhUGuhoKHTP7BogQjRwIBw&url=https://commons.wikimedia.org/wiki/File:Nuvola_Chinese_flag.svg&psig=AFQjCNHIaaypWSdgUbTrjEsin8cDqXjYhg&ust=1449585414676732

Rank European City InvestmentScore

DevelopmentScore 2014 + / -

1 Berlin 3.91 3.73 4 + 32 Dublin 3.83 3.65 2 03 Madrid 3.75 3.09 19 + 154 Hamburg 3.73 3.56 3 + 15 Athens 3.71 3.07 28 + 236 Birmingham 3.36 3.45 20 + 147 Copenhagen 3.36 3.43 8 - 18 Amsterdam 3.60 3.00 25 + 179 Lisbon 3.55 3.04 26 + 1710 London 3.54 3.58 5 - 5

EMERGING TRENDS -REAL ESTATE Source PwC – Emerging Trends Europe Survey

VISITOR ECONOMYREVIEW

PROJECTED PERFORMANCEVisitor numbers (millions) + Economic Impacts (£bn)

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016K

5K

10K

15K

20K

25K

30K

35K

40K

£0.0

£1.0

£2.0

£3.0

£4.0

£5.0

£6.0

£7.0

£3.8 £4.4 £4.6 £4.4 £4.6 £4.9 £5.1 £5.3 £5.9 £5.8 £6.0

Economic Impact No. visitors

DOING BUSINESS

GOING GLOBAL

CULTURAL SHOWCASE

GOING LOCAL

GREATER BIRMINGHAM & BLACK COUNTRYVISITOR ECONOMY STRATEGY

DOING BUSINESSSOURCES:

Associations Highest value as multi-day/event,

overnight

Multipliers Events agencies for corporate business PCO’s for Association business

GEO TARGETS:

Domestic

International - focus on Near European markets (specifically Brussels, France, Germany, Holland)

SECTOR TARGETS:

Focusing effort – industries, markets

Lead generation

- Going Local

Tools: Ambassadors Meet Guide 2015/16 Welcome to more

Packages -attract

and retain

Support: Micro site Bid support Accommodation Venue location

Sales activity -

Going Global

Events@ Meetings Show UK IMEX Frankfurt Meetings Showcase Brussels mission

DOING BUSINESS

CULTURAL SHOWCASE

Why visit?

Profiling Birmingham

GOING GLOBAL

Spain

Germany

Italy

Belgium

specifically Brussels

Multi-campaigns

Sales missions +

FAM trips

Digital campaigns

Experiential showcase + lead

gen missions

Short haul markets

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freeflagicons.com/country/spain/glossy_round_icon/&ei=W68JVZLaNuqt7Abkr4CwDw&bvm=bv.88198703,d.ZGU&psig=AFQjCNGuPBVv2B5n7PcU3CcItxYo7Nk0dA&ust=1426784473522936

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.eventbrite.com/e/columbus-day-gala-at-casa-italiana-cultural-center-october-13th-600pm-to-1100pm-tickets-going-fast-tickets-4507217208&ei=ka8JVZDlDca17gae6YCYDQ&bvm=bv.88198703,d.ZGU&psig=AFQjCNEE6zaokGkgOzY7FWMcfMob1a8btA&ust=1426784524802817

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freeflagicons.com/country/germany/glossy_round_icon/&ei=y68JVe-gD8Oy7QbPjIDACg&bvm=bv.88198703,d.ZGU&psig=AFQjCNGDK6JmeitrNtWUzxLKnTSyMODX9Q&ust=1426784584170150

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freeflagicons.com/country/belgium/glossy_round_icon/&ei=A7AJVf3wMKe67ga-nYHYAQ&bvm=bv.88198703,d.ZGU&psig=AFQjCNFAUJrqddQwyq4-rBMelbg7x4UYWg&ust=1426784639176038

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freeradio.co.uk/win/win-a-skiing-holiday-to-the-3-valleys-with-monarch-co-uk/&ei=ebEJVf7YLqSO7AbxlIGICQ&bvm=bv.88198703,d.ZGU&psig=AFQjCNFey9ZTA2bsxaEDow81wZ-IbdpDuQ&ust=1426785006166159

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.norwegian.no/om-norwegian/norwegian-logo/&ei=wLEJVfKNA-6p7AabhoCYAg&bvm=bv.88198703,d.ZGU&psig=AFQjCNGdVIp_ual8lvspOojxTQy0XbkFEQ&ust=1426785074664805

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.ranklogos.com/airline-logos/vueling-airlines-logo/&ei=BrIJVZaiAZOw7AasmYDoBw&bvm=bv.88198703,d.ZGU&psig=AFQjCNHKrP7IWfDFC_357e5ChAPyMeBUhg&ust=1426785132961959

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.visitengland.org/about/brand/&ei=xLMJVd-SIeSP7Ab2nYGYAQ&bvm=bv.88198703,d.ZGU&psig=AFQjCNH3lUh3CrFm7JAlty4BgLfJZ7j8Iw&ust=1426785600951854

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.jdtravelservices.co.uk/BHX.html&ei=8LUJVb6UNMTW7AaUnoDgAQ&psig=AFQjCNFbCkD_WXAeJObqvaamgvGoIPjMFw&ust=1426786159331752

USA (East Coast)

China

Japan

India

Multi-campaigns + PR FAM trip

BHX Charter flights +

sales missions Experiential

showcase + sales missions

Experiential showcase +

sales mission

Long haul markets GOING GLOBAL

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freelogovectors.net/united-airlines-logo-eps-file/&ei=YbIJVeCsIaOC7gbs84DgAg&bvm=bv.88198703,d.ZGU&psig=AFQjCNEg8AtCPoZeG3ul3F4LMLjBoKRknQ&ust=1426785246989756

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://en.wikipedia.org/wiki/File:American_Airlines_logo_2013.svg&ei=grIJVdH6FpLc7QaKroCQDg&bvm=bv.88198703,d.ZGU&psig=AFQjCNHUx0Vcxu2F3QNEML0Pqbnz7q8J1g&ust=1426785279014276

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.turkishairlines.com/en-int/corporate/turkish-airlines-multimedia/logo-archive/star-alliance-logo&ei=zrIJVfHVBeqj7AbmnYAI&bvm=bv.88198703,d.ZGU&psig=AFQjCNHs6D5eztTjDNH7zrzJUEQ5Hr9ZYg&ust=1426785352844524

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.lsfamily.org/2013/04/30/prayer-for-america/&ei=ebYJVbz0Maes7AbPk4D4AQ&psig=AFQjCNHR5Gz5jSRLcnvJ5DYQBwwzphdrGA&ust=1426786293798300

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freeflagicons.com/country/china/round_icon/&ei=nbYJVfCMGqzU7AaFoYGADg&psig=AFQjCNGbBfOQ-6ujxFK3wSuu8AZfquRVjA&ust=1426786331793966

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://abali.ru/?p=2520&lang=en&ei=xLYJVbG3LuSw7AbyvoDgCg&psig=AFQjCNHpD1lnsk86NOBx19cuY8zCWq6aRQ&ust=1426786370731934

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://flags.redpixart.com/india/round_icon/&ei=-LYJVc61NIqd7gaKwIDQAw&psig=AFQjCNGvY-2rOYAUdIJ9zl8MozxpG10byw&ust=1426786419108313


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://logos.wikia.com/wiki/Hainan_Airlines&ei=KrkJVeOLCISu7gbT64DwCQ&psig=AFQjCNET5uUhCxP-x3eYmiq-9cTW-gdpyA&ust=1426786984462322

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://stuffled.com/vector/hainan-airlines-logo/&ei=QrkJVcyaCoTP7Qbru4GoCg&psig=AFQjCNET5uUhCxP-x3eYmiq-9cTW-gdpyA&ust=1426786984462322

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.webdesignerdepot.com/2009/03/50-popular-airline-logos/&ei=a7oJVbmsH8HP7gbhmIDQAQ&bvm=bv.88198703,d.ZGU&psig=AFQjCNHOdfSb8JkgZPo4f7GcUvitk-NHcw&ust=1426787296755618

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.visitbritain.org/&ei=nLoJVbS0I-rp7AbwtoCIDQ&bvm=bv.88198703,d.ZGU&psig=AFQjCNE6vLQl4bYOcuFbZWej7iYvjUuHJw&ust=1426787353185342

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.icelandairgroup.com/investors/service/image-library/logo/&ei=PKkKVcnsEZDiav-HgcAE&bvm=bv.88528373,d.cWc&psig=AFQjCNFqoZHmmd5-WG-JDtjrbZkeHiTimw&ust=1426848440019755

GOING LOCAL

#TEAMBRUM

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.custardfactory.co.uk/uncategorized/independent-birmingham/&ei=wb0JVfncMaTR7Qbgt4HABw&psig=AFQjCNF9eKNhzp9Wzc6ENqhTUjGHQzgcFQ&ust=1426788144519066

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://birminghamupdates.com/post/94154068823/birmingham-updates-is-three-years-old-today&ei=8r0JVc34OIWw7AaLhoDYCg&psig=AFQjCNHM-bCzUthcUxyLY3_Ld7Na1ZrN2Q&ust=1426788197612919

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://polaroidsandpolarbears.co.uk/&ei=fb4JVa_VNoWR7AaX2YCABg&psig=AFQjCNHVWo6K8luqz01__VSIMsqg3WR7hA&ust=1426788348469948

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiCg6_W48LJAhUIChoKHaxkDrMQjRwIBw&url=https://twitter.com/wowbrum&psig=AFQjCNG7ZMO04w6NLRMxA7Ij1COXOogvWQ&ust=1449338196476911

PROMOTING THE CITYREVIEW


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj67YKh5MLJAhVHtBoKHdToCUoQjRwIBw&url=http://www.barclaycardarena.co.uk/&psig=AFQjCNEpIZIwHi0rIHO2rxVrR2XGjO4J2Q&ust=1449338346494964

Web traffic 34%

Record hotel

occupancy 85-90%

ReflectionsJan 24th

Hidden SpacesJun 6th

Street ArtApr 11th

Super September

Sept 24th

More Birmingham Instameet Exhibition

November 2015

Help your city succeed, help your business succeedCOMMERCIAL PARTNERSHIPS

City Success Partner Success

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjp9_fm0cnJAhXGMhoKHUsJAsEQjRwIBw&url=http://www.flaticon.com/free-icon/twitter-logo-silhouette_8800&bvm=bv.108538919,d.d2s&psig=AFQjCNFrmPJO-dato9pHcCVhTMYmUJ7HOQ&ust=1449573918704552

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjp9_fm0cnJAhXGMhoKHUsJAsEQjRwIBw&url=http://www.flaticon.com/free-icon/twitter-logo-silhouette_8800&bvm=bv.108538919,d.d2s&psig=AFQjCNFrmPJO-dato9pHcCVhTMYmUJ7HOQ&ust=1449573918704552



http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjrntaA08nJAhXJVxoKHc0DAlAQjRwIBw&url=http://www.imeimage.com/bar-graph-chart-icon&bvm=bv.108538919,d.d2s&psig=AFQjCNHxpFoPy-G-YDix_SbjMHWyRALY2g&ust=1449574234420163

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwioubKW08nJAhVThhoKHZ0wCQsQjRwIBw&url=http://www.snipthepix.com/Commerce-Best-Buy-Award-Winner-Black-White-Icon&bvm=bv.108538919,d.d2s&psig=AFQjCNF92WvaZIjfb-Z8YVQ9_DolYKIXEQ&ust=1449574283942865

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi-0OGI1MnJAhUBgBoKHWjcDn0QjRwIBw&url=http://www.drew-fuller.com/hand-shake-icon.html&bvm=bv.108538919,d.d2s&psig=AFQjCNE_PBtrRRDfe1C93GPAVar3R8_Dtg&ust=1449574456886511

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiO9baHlcLJAhXK1RoKHY66C0wQjRwIBw&url=http://www.siradel.com/mipim-2015/&bvm=bv.108538919,d.d2s&psig=AFQjCNGgrpkfp9wjchyafvhmOLchuNPe0Q&ust=1449317092258124

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiJmYivlcLJAhUGvRoKHVVsD88QjRwIBw&url=http://www.henninglarsen.com/news/archive/2012/10/expo-real-2012.aspx&bvm=bv.108538919,d.d2s&psig=AFQjCNF6PXVjN0aPJ0j9v-kFSh2QsI3nmw&ust=1449317174291171

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwij1_3O0cnJAhXEPRoKHVSnDvoQjRwIBw&url=https://www.windowssearch-exp.com/images/search?q=Icon+Newspaper+Archives&FORM=RESTAB&psig=AFQjCNEE1ITr9gqORsm7sPSfRD6EPeT0SQ&ust=1449573865590008

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi23t3x0cnJAhXI7hoKHfYJA2MQjRwIBw&url=http://www.maguzz.com/twitter-logo-png-white.html&bvm=bv.108538919,d.d2s&psig=AFQjCNFrmPJO-dato9pHcCVhTMYmUJ7HOQ&ust=1449573918704552

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwixyK6o0snJAhUE2hoKHapMCZMQjRwIBw&url=https://commons.wikimedia.org/wiki/File:Group_font_awesome.svg&bvm=bv.108538919,d.d2s&psig=AFQjCNGXxK1JZVyMkdg-bvgRtx5gVhhJgg&ust=1449574049848644

http://www.themeetingsshow.com/page.cfm?LinkType=PowerBar__&LinkTarget=http://www.themeetingsshow.com/Content/Welcome

PROFILE

INSIGHT NETWORKING

Events

Referrals

Bespoke research

Sector trends

Performance data

Sales activity

Media opportunities

Digital brand awareness Partner events

Official brand affiliation

Campaigns

Access to key decision makers

Sector platforms

Partner and Members network

Prospects

Industry e-updates

National benchmarking

Speaker opportunities

MEET THE TEAM

Birmingham Convention Bureau

Stephanie Mynett

Maya LadwaClare Hurter

Jagdeep Padam

Relocations Services Team

Liam Timms

Business Growth Team

Natalie KingMarcia Beckford-Seales

Richard Sutherland Sameer Ullah

2016 HIGHLIGHTSFUTURE OVERVIEW

2016 - PRIORITIES

International propositions

Generating demand

Shakespeare 2016

Competitive positioning

Birmingham RelocationServices

HS2 investment

Supply chain initiatives

Enterprise Zone occupier demand and activation

West Midlands Combined Authority

Midlands Engine

Agency Services

Regionalcollaboration

Brand audit

Developing – vision,

positioning & narrativegeneration

Testing – the vision, positioning & narrative

Creative Exploratio

n

Strategy document

COMPLETE COMPLETE COMPLETE COMPLETE FINALISING

COMPETITIVE POSITIONING

2 43 51

Brand planning process

Extensive Engagement

Regional engagement COMPETITIVE POSITIONING

\ \

Q1Jan - Mar

Q2Apr - Jun

Q3Jul – Sep

Q4Oct – Dec

Dec2015

2016

Finalising Strategy

Regional Engagement

Implementation

Stakeholder mapping Regional planning and narrative

building Setting sub- priorities, themes and

timeframes

Tools – internal and external Forward planning Identifying projects to support brand

roll out (e.g. MIPIM)

COMPETITIVE POSITIONING Next steps

Establishing resources What does success look like? Strategic forward planning Setting priorities, themes and

timeframes

RELOCATION SERVICES

SHAKESPEARE 2016

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiw1tii0cLJAhWC2BoKHY8kBAsQjRwIBw&url=http://www.shakespeare.org.uk/visit-the-houses/plan-your-visit.html&psig=AFQjCNF7VzMXJ7R7V6AN7stDrmEtXqoZQQ&ust=1449333256451779

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjnlsm20cLJAhXJnBoKHT31BY8QjRwIBw&url=http://leicester-shire-promotions.blogspot.com/&psig=AFQjCNFaK5ePEF81g9df8aKUHX50Qr_8Cg&ust=1449333299314882

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjnlsm20cLJAhXJnBoKHT31BY8QjRwIBw&url=http://leicester-shire-promotions.blogspot.com/&psig=AFQjCNFaK5ePEF81g9df8aKUHX50Qr_8Cg&ust=1449333299314882

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjvuJzA0cLJAhVHPxoKHRQPA9kQjRwIBw&url=http://www.goleicestershire.com/trade/contact-us.aspx&psig=AFQjCNFaK5ePEF81g9df8aKUHX50Qr_8Cg&ust=1449333299314882

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjwiZDV2cLJAhVJORoKHfS9DA4QjRwIBw&url=http://distinctlybirmingham.com/the-city-of-birmingham-symphony-orchestra-abroad/&psig=AFQjCNF6l8MsByM3GW4N3kUt3kFF35xBhQ&ust=1449335511096754

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj0jKiK2sLJAhVJExoKHUrIDVsQjRwIBw&url=http://www.associated-architects.co.uk/news/birmingham-royal-ballet/&psig=AFQjCNHabHzsUCpn7whgvJHiauvkDCxfZg&ust=1449335621619604

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwia5Y6Z2sLJAhVJXBoKHctCA5cQjRwIBw&url=http://www.heartofenglandgalleries.org.uk/galleries/birmingham-museum-and-art-gallery&psig=AFQjCNFL95FRygfQHYuuYSBLlCcdWoM9Zw&ust=1449335653874029

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjklMGW5sLJAhVM6xoKHV7xD6QQjRwIBw&url=http://www.graphicology.com/blog/2010/5/29/296-does-the-world-still-need-libraries.html&psig=AFQjCNF54UgPD-HgWOeV9J3udNLBJUi0zA&ust=1449338855090860

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjvr6vP08LJAhWItRoKHTDZCWcQjRwIBw&url=https://www.events.ukti.gov.uk/great-festival-of-creativity-shanghai/sponsor/visitbritain/&psig=AFQjCNFHYGV5KpDBj-O5NKiAzbmvSHeO1w&ust=1449333888153411

GENERATING DEMAND Advanced manufacturing

West Midlands

Automotive Alliance

Meet the Buyer

Tier 2 Suppliers

Online Engagements

Tier 1 buyers

Import Commodities

£2bn

SME

Best Practice

ClubVirtual Team

Cross Sector Engagement

Trade Delegation Export

Support

Finance Community

Business Support AgenciesFinance

Birmingham

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwie8__65cLJAhXLSRoKHaQuAagQjRwIBw&url=http://www.advancedengineeringuk.com/exhibitors/marketing-birmingham/&psig=AFQjCNFbswVGqMe3C35FpE1HJ-xpND6CMg&ust=1449338810283913

GENERATING DEMAND

cross-sector engagementtrade

delegation

HS2 Investor Summit

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjHvKWg987JAhXCWxQKHaQfCrIQjRwIBw&url=http://www.telegraph.co.uk/finance/economics/11157832/High-Speed-2-will-drive-new-homes-and-jobs-say-economists.html&bvm=bv.109332125,d.d24&psig=AFQjCNF3s1IULvWmGPptTBmLAwhAm-mMDw&ust=1449755770236111

GENERATING DEMAND

cross-sector engagementtrade

delegation

Enterprise Zone development activation

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjoyrXk9s7JAhXKXBQKHQMfBGgQjRwIBw&url=http://bigcityplan.birmingham.gov.uk/big-city-plan/&psig=AFQjCNGs3_-46D-w2yrP12yhpfTnATMr-w&ust=1449755612505421


https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCOTe9Pn_mckCFcxYFAodhp0Ecw&url=https://twitter.com/gbslep&bvm=bv.107763241,d.d24&psig=AFQjCNFYXFH_ZQKQqjoZaa7FLLNXj3y34A&ust=1447936985949964

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwizyYru0cLJAhUCxxoKHbJoCiMQjRwIBw&url=http://www.sciencecapital.co.uk/funds/&psig=AFQjCNEmsry4BcGKB7HDjpunnFG4GBex8A&ust=1449333415023334

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwitrtP-0cLJAhVI2hoKHTVFA_4QjRwIBw&url=https://www.gov.uk/government/organisations/high-speed-two-limited&psig=AFQjCNGB0YRKPjVHtc0k-efwu-3RxWHkXg&ust=1449333450163887

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwib4vuQ0sLJAhXCVxoKHXIgDd0QjRwIBw&url=http://www.capacitygrid.com/portfolio-items/birmingham-city-council/&psig=AFQjCNHwFn89cPltbYQlbP9gxHvzTuOjhA&ust=1449333478385561

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiStdii0sLJAhUGWhoKHQ-hAqsQjRwIBw&url=http://www.birminghampartners.com/portfolio-item/1966/&psig=AFQjCNGxUpw5lIegaTkW8Ggt9zPlAnQahA&ust=1449333526307586

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjrheuv0sLJAhVCyRoKHRsvAbYQjRwIBw&url=http://www.finditintheblackcountry.co.uk/Info/lep-168.aspx&psig=AFQjCNHyRZfgDImzC5PTN1xQV-l5lbUCDg&ust=1449333552923017

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjF0abH0sLJAhXHvRoKHQgkApUQjRwIBw&url=https://birminghamsciencecity.wordpress.com/&psig=AFQjCNH3X_mI8zv6wftY-qxFTTXxVIX5Jw&ust=1449333602706905

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjvr6vP08LJAhWItRoKHTDZCWcQjRwIBw&url=https://www.events.ukti.gov.uk/great-festival-of-creativity-shanghai/sponsor/visitbritain/&psig=AFQjCNFHYGV5KpDBj-O5NKiAzbmvSHeO1w&ust=1449333888153411

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjwv_bh08LJAhXJuRoKHRWuBtkQjRwIBw&url=http://www.d-media-network.com/2012/11/how-to-get-the-best-out-of-ukti-by-gina-fegan/ukti-logo-2/&psig=AFQjCNGgEAzUEtgJTl8Tz16wu6_BGE33iw&ust=1449333910836205

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiPmejB1MLJAhVDuBoKHchxCM4QjRwIBw&url=http://solihullobserver.co.uk/news/solihull-council-vote-yes-to-west-midlands-combined-authority-7423/&psig=AFQjCNFegTBi0XVPSBYvIv6ZSf7a0uoXrA&ust=1449334128217751

2015 REVIEW

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