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P H O T O G R A P H Y W O R K S H O P S

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!Workshops !!INTRODUCTORY WORKSHOPS 1. Introduction to photography and photographic technique 2. Digital darkroom and photo archives with Adobe Bridge® and Adobe Lightroom® 3. Digital elaboration of photographic images with Adobe Photoshop® 4. Photography language and development of a photographic project !ADVANCED WORKSHOPS 5. Photographic portraiture in studio and location 6. Photo-editing and images portfolio 7. Photography markets and marketing strategies ! ADVANCED POSTPRODUCTION 8. Advanced postproduction techniques in portrait and fashion photography with Adobe Photoshop® 9. Advanced postproduction techniques in reportage photography with Adobe Photoshop® !REPRODUCTION OF ORIGINALS AND PRINTING 10. Color calibration techniques, photographic reproduction and fine-art printing !

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ORGANIZATION AND DURATION All of the workshops last 16 hours. These are evenly divided in a consecutive 2 days time period (preferably a weekend). Other timetables may be coordinated directly with the instructor. !

THE INSTRUCTOR 35 years old, professional photographer since 2003. Photojournalist from 2002 to 2005 for daily newspapers La Repubblica and L’Unita as well as for agencies Tam Tam Fotografie and Fo-

togramma. Since 2006 collaborates with Massimo Sestini Newspictures Agency, specializing in portraiture, reportage and investigative pho-tography.

Publishes regularly in the main Italian magazines as well abroad. Has shot two catalogues, published in 7 books and has had his work exhibited in 10 shows (amongs these a personal show at the Alina-

ri National Photography Museum in Florence, Italy). Some of his clients are: Audemars Piguet, Harry Winston, Comando Generale dell'Arma dei Carabinieri, Fratelli Alinari, Persol, Riche-

mont, United Nations Development Programme. Since 2006 teaches photography in arts and photography schools. Further informations and images portfolio on www.darioorlandi.com !

INFORMATIONS AND REGISTRATION Dario Orlandi info@darioorlandi.com +39.339.1046805 www.darioorlandi.com !

SOCIAL Linkedin: Dario Orlandi Facebook: www.facebook.com/darioorlandiphotographer Twitter : @darioorlandi_ph Instagram: dariorlandiphotographer Tumblr : www.darioorlandiblog.tumblr.com

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1. Introduction to Photography and Photographic Technique !!COURSE DESCRIPTION

The workshop is an introduction to the photographic language and techniques for first time users. The main themes of photography techniques (camera body, lenses, focus, aperture, flash, light, color, films, image composition) will be presented through lectures,

hands on demonstrations and review of photographic images. Every element of the theory introduced will be followed by a hands on demonstration and applied directly by the participants so as to further their knowledge. Essential guidelines will be introduced from the history and aesthetics of photography. Participants will be guided in the completion of several images so as to

start cultivating an individual point of view. !PROGRAM

TECHNIQUE • camera bodies • lenses • focus • aperture • ISO speed • flash • light, color, films THEORY • image composition • Excerpts from the history and aesthetics of photography PRACTICE • practical application of the technical elements discussed • final image composition !

REQUIREMENTS Camera, preferably with manual settings.

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2. Digital darkroom and Photo Archives with Adobe Bridge® and Adobe Lightroom® !!COURSE DESCRIPTION

This workshop offers an introductive analysis of the instruments and techniques for digital images management (archives management and images editing with Adobe Bridge® and Adobe Lightroom®) and for digital images elaboration following a photographic approach in Adobe Lightroom® software.

The initial part of the course deals with technical and chromatic characteristics of digital cameras and with the devices required for digital images acquisition and management (computers, scanners, monitors, archive devices).

It will be discussed the input-output calibration (acquisition - monitor - printing) and the quality of the different file formats (RAW, TIFF, JPEG, etc.) It also will be introduced the color theory and the color management on digital supports. The main part of the workshop consists in a detailed description of Adobe Bridge® and Adobe Lightroom® softwares (for the images archive and editing

aspects) and the digital darkroom workflow in Adobe Lightroom®. In the ending section of the course the techniques introduced will be applied on images proposed by the students or by the teacher. !

PROGRAM INTRODUCTION TO DIGITAL PHOTOGRAPHY • Digital cameras: technical and chromatic characteristics • 8 and 16 bit images • RAW, TIFF, JPEG formats • Images acquisition methods, input/output calibration • Theory of color on digital supports • Color profiles and color spaces ADOBE BRIDGE® AND ADOBE LIGHTROOM® • Archival methods and pictures selection • Renaming files, indexing and IPTC • Lightroom Catalogue®: logic, advantages and disadvantages ADOBE LIGHTROOM® • Modules: Library, Develop, Map, Book, Slideshow, Print, Web • Photographic Workflow with Lightroom® • Working in batch with Lightroom® • Exporting files • Personalizing the software • Handling big archives online and offline • Collections !

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HANDS ON PRATICE • Images optimization !REQUIREMENTS Portable personal computer with a recent version of Adobe Bridge® and Adobe Lightroom®. Basic knowledge of photography technique is suggested.

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3. Digital Elaboration of Photographic Images with Adobe Photoshop® ! !COURSE DESCRIPTION

The workshop offers a general introductory description of the instruments and techniques necessary for the elaboration of digital images using the Adobe Photoshop® software.

The initial part of the course covers the technical and chromatic specifications of the digital cameras and the instruments necessary for the acquisition and management of the digital image (computers, scanners, monitors, archives)

The problematics of input-output calibration will be covered (acquisition - monitor - printing) and the problems of quality of file formats (TIFF, JPEG etc.) It will be discussed the color theory and the digital color management. The central part of the course consists in a detailed description of software for the advanced elaboration of images through Adobe Photoshop® software. In the final stages of the workshop, the introduced techniques will be applied to optimize images proposed by the participants or by the instructor. !

PROGRAM INTRODUCTION TO DIGITAL PHOTOGRAPHY • Digital cameras: technical and chromatic characteristics • 8 and 16 bit images • JPEG, TIFF, RAW formats • Image acquisition systems, input/output calibration • Digital color theory • Color profiles and color spaces ADOBE PHOTOSHOP® • Acquisition of RAW files with Adobe Camera Raw® • Adobe Photoshop® Interface (Menù, Color Palette , Instruments Palette) • The “history” palette • Pixels and resolution: dpi, lpi, ppi • File dimensions relative to their use • Opening a file and visualization methods • Selection methods • Saving extensions • Instruments of image modification, retouching, drawing • Color theory and systems of color representation • Instruments of image modification: curves, levels, color balance • Layers and adjustment layers • Channels and masks

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• Multilayer non-linear working method • Digital black and white • Grain effects and vignetting • Introduction to postproduction in reportage photography • Introduction to postproduction in landscape photography • Introduction to postproduction in portrait photography PRACTICE • Optimizing images !

REQUIREMENTS Personal portable computer with a recent version of Adobe Photoshop®. Basic knowledge of photography is suggested.

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4. Photography Language and Development of a Photographic Project ! !COURSE DESCRIPTION

The workshop is dedicated to those participants who are already familiar with photography techniques as well as the postproduction process and are in the stages of planning a consistent photographic project.

Several possible approaches to the photographic project will be examined (documentary, conceptual, aesthetic, commercial) with reference to the photographic thought and authors. The participants will be invited to show their individual projects and will be encouraged to follow their own creative vision.

Following the initial brainstorming phase, the participants will be asked to choose a subject of interest and a photographic style befitting their communicative intent.

The participants will be guided in the creation of images which will converge into a photographic project. !PROGRAM

THEORY AND ANALYSIS • Introduction to photographic projects: what is a good photographic project? • Different objectives and stylistic approaches (documentary, conceptual, aesthetic, commercial) • Signs of semiotics, visual anthropology and theory of perception • Individual brainstorming • Examining various styles and authors as a confrontation with one’s own work PRACTICE • Planning the images and style of the project • Production, postproduction and gathering the images as a coherent project !

REQUIREMENTS Camera, preferably with manual controls and an individual portable computer with software for the management and elaboration of digital images. Basics of photographic technique, files management and postproduction are required.

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5. Photographic Portraiture in Studio and Location !!COURSE DESCRIPTION

This workshop is a in-depth analysis of portrait photography through its techniques and ideas. Starting with the subject analysis, it will be discussed the choice of a specific photographic concept; the workshop follows on with the study of portraiture

techniques in studio and location and will end with the review, editing and finalization of the images. In the first part of the workshop, the theoretical one, the workflow described will be studied; in the second part the participants ideas will be developed in

practice, both in studio or location. !PROGRAM

SUBJECT ANALYSIS • portrait type (corporate, artistic, personal, editorial) • concept analysis and formulating an idea • iconographic and location research • personal and somatic characteristics of the subject • client relationship (estimates, professionalism and style) SHOOTING • relationship with the subject • shooting techniques • makeup, styling • studio and location FOLLOWING THE SHOOTING • revision and selection of images, proof presentation • final touches and product delivery (possible choice of printing and presentation) • relationship with the client; prices and marketplace !

REQUIREMENTS Camera, preferably with manual controls and an individual portable computer with software for the management and elaboration of digital images. Basics of photographic technique, files management and postproduction are required.

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6. Photo-editing and Images Portfolio !!COURSE DESCRIPTION

The workshop introduces photographic editing as the activity of images selection for a specific communicative purpose. The editing process is referred both to choosing the best images from a specific project as well as selecting images coming from multiple sources which will converge into a unique iconographic process.

The workshop will mostly deal with the viewing of a complete series of images shot in a specific context and the selection of those images most suited for a precise communicative intent, their ordering and proposal about of their postproduction possibilities. !PROGRAM

EDITING THEORY • objectives and communicative context, destination, interlocutors • analysis of photographic magazines and books with consideration on the images choice PRACTICE • analysis of a complete shooting series with editing proposals • individual editing exercise of the same catalogue of images by the participants and comparison of the final results • collective editing exercise !

REQUIREMENTS The participants are required to bring a series of images (images should be shot by the students or other photographers as long as these have not already been selected) for the editing process to be executed by other participants of the workshop. A personal computer is required with a program for cataloguing and viewing the images (for example Adobe Bridge® or Adobe Lightroom®). !

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7. Photography Markets and Marketing Strategies !!COURSE DESCRIPTION

The workshop consists of an analysis of photographic markets and of the communication strategies most adept for each individual professional objective. Different areas of the photographic marketplace will be analyzed in depth (editorial, commercial, artistic) as well as the construction of an economic value of the

photographic image. Photography prices will be analyzed together with the characteristics of a market-placeable image. Fundamental guidelines about the rights of the photographer and the responsibilities that go along with the practice of the profession of photographer will be

discussed. In conclusion market strategies will be analyzed (direct contacts, networking, web) for the maximum exposure and individual positioning within the marketplace,

also through the use of social media. !PROGRAM

THE PHOTOGRAPHY MARKETPLACE • which are photographic markets? editorial photography, photography for private clients, for communication and advertising • how to build and establish the value of an image? • agencies, stock agencies • prices and costs IMAGE RIGHTS • Intellectual property and rights of the author; rights transfer • waivers and photographer’s responsibilities: protections and risks working as a photographer COMMUNICATION STRATEGIES • establishing one’s work value • having an objective and constructing a coherent professional image • direct contacts, networking, web • social media and communication strategies (Facebook, Flickr, Instagram, LinkedIn, Google AdWords. etc.) !

REQUIREMENTS The workshop is geared prevalently toward those individuals who are interested in placing their work in the marketplace. No technical knowledge is required, as the course deals with the questions of marketing and communication.

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8. Advanced postproduction techniques in Fashion and Portrait Photography with Adobe Photoshop® !!COURSE DESCRIPTION

The workshop consists of an advanced digital image elaboration and will concentrate on the techniques of postproduction in portrait and fashion images. It will be performed a detailed analysis of the methods of image acquisition, global evaluation and local intervention, mixing technical skills and image critic

interpretation. The multilayer method of approaching digital images will be illustrated and the creative applications to the images (black and white, toning, vignetting, grain). Perfecting techniques and improvements of the body (skin tone, eyes, teeth) will be illustrated. !

PROGRAM LECTURES • image analysis, context, style and processing choice • file acquisition with Adobe Camera Raw® and Adobe Lightroom® • file formats and size (8/16 bit; jpeg, tiff, psd) • overall color correction and exposure • multi-layer photographic procedures; local interventions with masking • effects of the digital darkroom (vignetting, grain, movement, etc..) • techniques of body improvement (liquify, solutions for critic areas such as skin, teeth, hair, eyes) • advanced selection techniques (problems with hair) • creative image techniques (black and white, toning) • synopsis and logic of complete workflow in digital postproduction PRACTICE • practical application of the illustrated techniques within a project chosen by the participants !

REQUIREMENTS A portable personal computer with a recent version of Adobe Photoshop® and a solid knowledge of the basic techniques of digital postproduction.

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9. Advanced postproduction techniques in Reportage Photography with Adobe Photoshop® !!COURSE DESCRIPTION

This workshop consists of an advanced module about digital elaboration of reportage images. Much attention will be dedicated to image analysis and choosing an interpretation from which to develop the postproduction process. Techniques of RAW files acquisition with Adobe Camera RAW® and Adobe Lightroom® will be analyzed together with interventions of global and local color,

contrast and exposure. They will be displayed different methods of conversion into black and white, digital grain techniques and digital darkroom effects. During the lectures the participants will be asked to experiment with the techniques to acquire familiarity with the procedures. At the conclusion of the didactic part of the course, the participants will be able to apply the techniques to a personal image under the supervision of the

lecturer. !PROGRAM

LECTURES • image analysis, context and choice of image elaboration to undertake • RAW file acquisition with Adobe Camera Raw® or Adobe Lightroom® (detailed analysis of interface) • file format and saving (8/16 bit; JPEG, TIFF, PSD) • global color correction and exposure techniques • multi-layer procedures for local intervention through masking • digital darkroom effects (vignetting, grain, movement, etc) • digital black and white • automation systems for digital darkroom effects • synopsis and logic of complete digital postproduction workflow PRACTICE • practical application of the illustrated techniques within a project chosen by the participants !

REQUIREMENTS Personal portable computer with a recent version of Adobe Photoshop® and a solid knowledge of photography techniques and digital postproduction.

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10. Digital Color Calibration, Photographic Reproduction and fine-art Printing ! !COURSE DESCRIPTION

The workshop is divided into three sections which compare respectively the theory and the techniques of color calibration, the techniques of original photo reproduction and the techniques of fine art printing (with a brief input on restoration of deteriorated originals with Adobe Photoshop®).

In the first part the workshop focuses on the color calibration techniques in the complete photographic workflow, from the acquisition to the final print. In the second part the illumination techniques and the use of color samples for a true reproduction of the original will be covered as well as some notions relating to the restoration of deteriorated originals. The third part of the workshop covers fine-art printing techniques which will be illustrated through examples of various materials and printing support. !PROGRAM

COLOR MANAGEMENT • scanner calibration • input profiles for cameras • color spaces and color profiles • calibration and monitor profiles PHOTOGRAPHIC REPRODUCTION • lighting techniques • thermo-colormeters and light meters • addictive shots and image merging • input profiles • restoration of deteriorated originals with Adobe Photoshop® FINE-ART PRINTS • printer calibration and printing profiles • printers rip • digital and film printing • fine-art printing: inks and supports compared !

REQUIREMENTS Basic knowledge of photography and Adobe Photoshop®.

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