dash final presentation
TRANSCRIPT
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DASH will make the grocery shopping experiencefast, easy,and hassle-free.
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With DASH,customers can: 1. Scan grocery items and pay
for them with their mobile phones.
2. Pick up their paid-for and bagged groceries at the door.
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What’s difficult about grocery shopping today?
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long lines
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grocery aisle hogs
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spending too much money
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waiting for slowpokes in line
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PROCESS
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interviewed extreme users,reviewed literature, &
did “I like, I wish” activity
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clustered ideas& identified opportunities
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brainstormed solutions
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top ideas using idea sheets
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prioritizedideas based on
impact & achievability
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selected the most promising idea
for development
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PRODUCT
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IDENTIFYING COMPETITORS
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Whole Foods Market Recipes
Seller: Whole Foods MarketDevice: iPhone, iPadPrice: Free
Whole Foods Market Recipesmanual shopping list recipe search by ingredient
recipe browser by dietary restrictions
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Fooducate -- Healthy Food Diet & Nutrition Scanner
Seller: Fooducate, Ltd.Device: iPhonePrice: Free
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FORMGIVING
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WIREFRAMES
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USER TESTING
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USER TESTING
Users were asked to complete specific tasks using paper
prototypes
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Users were encouraged to think aloud
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SUPPLEMENTAL MATERIALS
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