dash7 capabilities overview for seoul 120809
DESCRIPTION
Market opportunity and applications for DASH7, presented in Seoul, Korea on Dec 9, 2009TRANSCRIPT
DASH7 Technology & Standards Briefing
JW Marriott HotelSeoul, Korea
December 9, 2009
1
Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
2
Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
3
Feature Comparison
Very Good Good Fair Poor/None
4
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10 Year Total Cost of Ownership
DASH7 vs. ZigBee
Avg.
30-60 µW
Avg. 300-
600 µW
ZigBee Uses
10x
The Power of
DASH7
4 Devices @
$10 ea.
44 Devices @
$10 ea.
Four fifteen
minute service
calls @
$12.50/hr.
44 fifteen
minute
service calls
@ $12.50/hr.
# Devices
Over 10 Years
Services Used
Over 10 Years
$ 438.00
$ 985.00
$ 43.80
$ 98.50
$ 1,423.00$ 142.30
$1,280
“Premium” Per
ZigBee Device
++
5
Regulatory & Standards
Gather Industry Requirements
Review Final Committee
Drafts, Publish Standard
Draft and submit new work
item to ISO, committee drafts
Build Business Case
Write and Issue RFP, Award
RFP
1 Year
2 Years
1 Year
1 Year
A Global
Standard Is A
Major Barrier To
Entry for Would-
Be DASH7
Competitors
Lo
w
Lik
elih
oo
d o
f S
ucce
ss
H
igh
6
Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
7
Application Focus Today
8
1. Supply Chain
3. Interactive Media
2. Measurement & Control
Application Focus Today
9
1. Supply Chain
3. Interactive Media
2. Measurement & Control
This Can Do More Than Track Containers
10
11
DASH7 Is #1 In Defense Supply Chains,
Mandated By Major Defense
Ministries
Jan 2009: $429 Million DASH7 Award by DoD
Defense Leads Global Supply Chain Adoption of DASH7
12
Commercial Supply Chain
Adoption
Defense Ministries
3PL’s,Carriers
Defense Suppliers
Opportunity With Defense Suppliers
Supplier Class Description
Class I Food and Health Items
Class II Clothing, Equipment, Tents
Class III Petroleum, Oils, Lubricants
Class IV Construction Material
Class V Ammunition
Class VI Personal Items
Class VII Major End Items (e.g Vehicles)
Class VIII Medical equipment, blood, plasma
Class IX Repair parts
13
Defense Supplier Very Often = Commercial Supplier!
14
DASH7: #1 for MaritimeContainer Tracking, Security, & Sensing
15
DASH7 Tags From Savi Are Approved For Use On All Major Common Air Carriers
16
DASH7 Can Track A Rail Asset
Moving @ 100 kilometers per hour
DASH7 Can Pinpoint LocationWhen Snow Is Covering This Yard …
17
18
DASH7 Provides Real-Time Locating Capability Inside This Warehouse
19
DASH7 Being Used To Detect Pilferage & Tampering Of Fuel Supplies
Vaccines That
Freeze or Overheat
Can Become
Useless … 2.45
GHz cannot
penetrate water.
20
For Monitoring Fresh Produce, 2.4GHz
Will Not Penetrate Wet Cardboard or
Frozen Food … DASH7 Does
22
Animal Tracking, Feedlot Management
DASH7 Can Combine With Other
Supply Chain Technologies
• DASH7 and:
– GPS
– Cellular
– Satellite
– WiFi
– Bluetooth
– Passive RFID
23
Summary: DASH7 For Supply Chains
• Required By the Largest & Most Complex Supply Chain
• Globally Available, Effective Frequency
• 20 Year Track Record
• Reliable
• Versatile
• Inexpensive
• We Are Only Scratching The Surface
24
Application Focus Today
25
1. Supply Chain
3. Interactive Media
2. Measurement &
Control
26
DASH7-Based Tire Pressure
Monitoring Systems
Mandating DASH7-based TPMS can save 2 billion gallons of gasoline annually in the U.S.
27
DASH7-based
TPMS for
Motorcycle
Safety
28
DASH7 For Other In-Vehicle
Sensor Data Acquisition
29
DASH7 Can Monitor
Moisture and
Humidity, Even If the
Ground
Or Grass is Wet
30
To Help A Farmer
Optimize Irrigation
31
Or To Help A
Golf Course
Control Water
Costs
32
DASH7 Can Remotely
Monitor
Environmental
Conditions Like Soil
Erosion
33
Or Whether This
Bridge Might Collapse
34
Or Whether This Glacier Is Melting Too
Quickly
35
DASH7 Motion and Temperature
Sensors Can Penetrate Snow and Ice
36
DASH7 Helps Monitor Water Usage In A
Home
37
Is Being Developed In Alarm Systems …
38
Is Ideal For Powering
“Smart” Appliances
DASH7’s Long Range Makes “Mesh”
Unnecessary In Most Cases39
40
DASH7 Can Be Used In Many Control
Apps Where 433 MHz is Already Used
No Need For Mesh In Most Automated
Meter Reading Applications …
DASH7 Can Replace Proprietary ETC Systems And
Enable Open Competition & Interoperability
Summary: DASH7 For Measurement
& Control
• 10x the Range of ZigBee
• 10x the Battery Life of ZigBee
• Penetrates Water, Concrete, Walls
• 10x cheaper than ZigBee
• Makes Mesh Unnecessary In Most Cases
43
Application Focus Today
44
1. Supply Chain
3. Interactive Media
2. Measurement &
Control
45
Mobile Phones Enabled
With DASH7
Initially to Support Enterprise Applications,
But Biggest
Opportunity Is Consumer
#1 Opportunity:
Mobile Advertising and Promotions
46
47
Outdoor Media Can Be Enabled
With DASH7 For New Types Of Low-Power
Customer Interactions
48
“Dumb” Billboards Become “Smart”
Supporting Loyalty Programs …
49
50
Works Indoors Where GPS Does Not
Works When The Advertisement Is
Moving
52
Low Cost, Interactive Bus Stops
53
Loyalty Programs , Interactive Games For
Frequent Customers
54
Getting Information
From A Store Window
Helps Form New
Customer
Relationships and
Creates New
Commerce
Opportunities
Local Commerce
55
+
Today – 2D Barcode Tomorrow – DASH7
• Longer Distance
• Allows For Movement
• Multiple Access
Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
56
Potential Market @ 2018(Internal Savi Research)
• Supply Chain: 3 Billion + Units
• Facilities Monitoring 5 Billion + Units
• Tires & Emissions: 1 Billion + Units
• Interactive Media: 4 Billion + Units
• Many Other Markets TBD
+ Software, Services TBD
Very Large Market Opportunity For Many Players
57
Agenda
• The Competition
• The Applications
• The Market Opportunity
• The Ecosystem
58
Interoperability
Testing &
Certification
Promote
DASH7 In New
Markets
New Features
For
ISO 18000-7
Non-profit corporation, independent from Savi with open membership
59
Non-Profit & Academia
Semiconductor
Aerospace & Defense
UK MoD
End Users Active RFID
Hardware
Korean MND
Ecosystem
60
DASH7 Alliance Working Groups
1. Technical Working Group
2. Test & Certification Working Group
3. Outreach Working Group
61
Technical Working Group
• Define improvements to the ISO 18000-7
standard, submit proposals to ISO as a
group
– Works with ISO
• Reference other standards
– E.g. security standards
• Define long-term roadmap for DASH7
62
Test & Certification Working Group
• Defines Tests for Compliance and Interoperability
• Authorizes Test And Certification Labs Around the World
• Test & Certification Labs Provide Results to DASH7 Alliance
• DASH7 Alliance provides access (or not) to DASH7 Certified Logo
• Currently Working With University of Pittsburgh but exploring additional options
63
Outreach Working Group
• Gathers business requirements for enhancements to the ISO 18000-7 standard prior to engaging Technical Working Group
• Creates awareness about DASH7 in the marketplace
– PR
– Website
– Events
– Newsletters
– Webinar
64
CSSI
Container Security & Sensing Initiative
65
66
Formed in November, 2009Will Answer The Questions:- How Do We Handle Sensor Data?- How Do We Define Container Intrusion Detection?- How Do We Handle E-Seals?
Membership
67
-Charter Member (Board Member) $50,000
-Principal Member $7,500 Until Dec. 18, then $15,000
-Associate Member (does not vote) $2,000
To join, send email to me or Paul Ritchie [email protected]
Annual Meeting Feb 2-3, 2010
• San Juan, Puerto Rico
• Free to members
• Excellent exposure to the DASH7 ecosystem
• Working group meetings
• Guest speakers
68
