Header: data is the new oil

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Get the right tools for the job

@TiffanyStJames

Define the tools you use by

your objectives

Interactive content: sync’d

@TiffanyStJames

Give useful additional content and

Use analytics: create richer experiences

In audience / users hands

@TiffanyStJames

My Health Checker

• 5 million tests taken

• 500k registrations

• 300k downloads

Data fed back into

Live from theClinic series 2,

informing editorial

Weekly visualising and analysis

Key to engagement

a) Info given out is useful

b) A real user need to interact

c) Users trust you

Have a real use for interaction

Ensure data is fed back into programmes

Compulsive interaction

I’d tell you the code right now,

but you know what?

I already have.

@TiffanyStJames

Maximise, incentivise and reward

compulsive interaction opportunities

Social placement can profile your audience

Mentions give data

Social Placement systems track

mentions of your product, the

brand, the show and the actors.

Data: insight into…

• What your audience likes

• What products they mention

• What shows they watch

• The music they love

• The websites they visit

• The influencers they pay

attention to

• AND How many people

have seen your product

placement

Defining how to

target new

customers through

the best content

Measuring how

effective your brand

is at reaching your

audience

Improving your

engagement, build

communities and

increase the ROI of

your marketing

campaigns every

time you do one.

@TiffanyStJames

Opportunities for brand reach

are starting in rehearsals

MAUs, DAUs engagement, retention,

conversion, whales, ARPPU @TiffanyStJames

Machine Learning and Big Data

@TiffanyStJames

We seeded millions of people with the

device and tracked their movements

Release data, let devs play

@TiffanyStJames

Free your data

Engage developers

Create sandboxes

R & D

Prototype

Ideas and execution

YouTube Link

Digital: • strategy • training programmes • social engagement • amplification

This presentation is at:

slideshare.net/TiffanyStJames