data center 2.0 : the sustainable data center

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“A new philosophy, a way of life, is not given for nothing. It has to be paid dearly for and only acquired with much patience and great eort” Fyodor Dostoyevsky ISBN: 1499224680

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Data Center 2.0: The Sustainable Data Center is an in-depth look into the steps needed to transform modern-day data centers into sustainable entities. The book will be published at the beginning of the summer. To get an impression see the following slide deck.

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Page 1: Data Center 2.0 : The Sustainable Data Center

“A new philosophy, a way of life, is not given for nothing. It has to be paid dearly for and only acquired with much patience and great effort”

Fyodor Dostoyevsky

ISBN: 1499224680

Page 2: Data Center 2.0 : The Sustainable Data Center

From different parts of society the sustainability of data centers is questioned.

Energy efficiency and indirect CO2 emissions, caused by the consumption of carbon based electricity, are criticized.

Are data centers 21st century factories?

Page 3: Data Center 2.0 : The Sustainable Data Center

Creating sustainable data centers is not a technical problem but an economic problem to be solved,

and the scope of this issue goes well beyond the walls of the data center.

X

Page 4: Data Center 2.0 : The Sustainable Data Center

The data center is the place where it all comes together: energy, IT and societal demands and needs.

Public life, economy and society as a whole depend to a very large extend on the proper functioning of data centers and they can be seen as a critical

infrastructure.

Page 5: Data Center 2.0 : The Sustainable Data Center

Financial

Legal

Moral

Technical

Motivations to change …

Page 6: Data Center 2.0 : The Sustainable Data Center

The data center industry must free itself from the shackles of 19th century based ideas and concepts …

Goods Dominant LogicMass Production

Take Make Waste

Page 7: Data Center 2.0 : The Sustainable Data Center

… and start to use a new industrial model.

Page 8: Data Center 2.0 : The Sustainable Data Center

Rethink the ‘data center equation’ of ‘people, planet, profit’ and prepare yourself and your organization to climb

Mount Sustainability.

Page 9: Data Center 2.0 : The Sustainable Data Center

Data Center 2.0The Sustainable Data Center

Available summer 2014

Data Center 2.0: The Sustainable Data Center is an in-depth look into the steps needed

to transform modern-day data centers into sustainable entities.