data center transformation summit
DESCRIPTION
Presentation given by Interxion Group MD Anthony Foy during Tier1\'s Data Center Transformation Summit, 28-29 April 2009TRANSCRIPT
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Interxion is a leading carrier-neutral datacentre operator in Europe
Pan-European
Founded in 1998
Carrier Neutral
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Large facilities
High-Density Power
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Interxion at a Glance
11 countries
13 cities
15 Internet Exchanges
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24 datacentres
>500 networks
>1,100 customers
>45,000 square meters of facilitated colocation
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Driving Standards for Datacenters
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Cloud Computing in 2009
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�����Private clouds
Cloud Computing forecast
2008
4%
Cloud Services - $16.2bnOn Premise - $366.8bn
2012
9%
Cloud Services - $42bnOn Premise - $452bn
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4%
96%91%
Source: IDC, 2008
All Clouds share common enablers
Virtualization & Automation
Pay-per-use Software
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Large Datacenters
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Broadband Networks
Large Space
Enabling the Cloud: the Large Datacenter
Power Bandwidth Choice
Scalability10.000 sq.m.
High-Density2 kVA +
Choice45+ networks
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Connections Process & Procedure
Construction
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FlexibilitySeconds & hours
Reliability99,999%
Scale�10-100million
Datacentres benefit from economies of scale
Planning CompletionConstruction
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8Source: Tier 1 Research, 2009
ResourceCost in
Medium DCCost in
Large DC Ratio
Construction �10-16.000 �/sqm 8-10.000 �/sqm 1.5x
1 12 18
Cloud Computing Economies of Scale
Cloud Computing is 5-7x cheaper compared to traditional in-house computing
Resource Cost inMedium DC
Cost inLarge DC Ratio
Network 72 � / Mbps / month 10 � / Mbps / month 7.1x
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Network 72 � / Mbps / month 10 � / Mbps / month 7.1x
Storage 1.68 � / GB / month 0.31 � / GB / month 5.7x
Administration �140 servers/admin >1000 servers/admin 7.1x
Source: Hamilton, 2008, http://perspectives.mvdirona.com/Exchange rate 1 USD = 0.7768 EUR
Demand
Capacity
Res
ourc
es
Capacity
Res
ourc
es
Pay by use instead of provisioning for peak
Economics of Cloud Users
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Unused resources
In-house datacentre Cloud Computing
Demand
Time
Res
ourc
es
Demand
Capacity
Time
Res
ourc
es
Source: UC Berkeley RAD Lab, February 200910
Economics for Cloud Users
Lost
Res
ourc
es
Demand
Capacity
Time (days)1 2 3
Res
ourc
es
Capacity
Penalty for under-provisioning
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Lost revenue
Lost users
Res
ourc
es
Demand
Capacity
Time (days)1 2 3
Res
ourc
es
Demand
Capacity
Time (days)1 2 3
Source: UC Berkeley RAD Lab, February 2009
Scale Up and Scale DownAmazon: “building the right infrastructure that can scale up or
down at a moment’s notice can be a complicated and expensive task, but it’s essential in today’s business landscape. “
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12Source: http://aws.typepad.com/aws/2008/05/lots-of-bits.html
Servers incur high facility costs over their life
Annual OpEx to support a mid-tier ($2,500) server, dollars
• True costs are often 4-5x the cost of the server alone over a 5-10 year lifetime of a server
• IT hardware energy consumption drives
1,320 950
1,870
1,000
2,020
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consumption drives Facility costs
• Servers are often housed in a higher Tier Data Center than necessary, further driving Facility costs
• Facility costs are growing more rapidly (20%) than overall IT spend (6%)
FacilityOperations
Electricity420
350
420
500
470
550
550
Tier II Tier III Tier IV
Facilities Depreciation
Data centertier
Source: Uptime Institute
Hub & Spoke
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Centralize for efficient networking and economic benefit.
The Cloud Computing Opportunity
Businesses
• “In-house Outsourced” IT• Better and
ISVs
• Cloud is the delivery
mechanism for
Hosters
• Build Cloud Services for
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• Better and cheaper by
bringing applications
online
mechanism for SaaS
• New partners will be Service
Providers
Services for your customers
Questions to consider
Can you Connect?
Can you Scale?
Are you Efficient?
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Interxion provides access to more networks than anyone.
Interxion has secure large facilities with high-density power.
Interxion provides advice on how to operate efficient infrastructures.
What can you do now?
Don’t waste resources on building your own datacentres
Multitenant solutions are available
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Build or buy web applications
Consolidate & migrate
Pay-per-use
Virtualization
Come and talk to us� Learn about efficient large scale datacentres, talk
to us� Partner with us
We want your feedback
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We want your feedback � Please do contact us
Interxion employees are here and we’re happyto arrange meetings, answer questions and more!
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