data domain vmware case studies

8/8/2019 Data Domain VMware Case Studies

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The customers in this compilation all share one

common story: They turned to EMC solutions to address

the backup and recovery challenges they faced while

implementing a virtualized server environment.

VMware is the universally recognized approach for

cost-effectively managing and deploying virtual servers.It reduces costs and simplies data and application

management. However, traditional tape- and

disk-based data protection methods can no longer

keep pace with the amount of data or the unique

challenges inherent in virtualized environments.

EMC backup and recovery solutions provide industry-

leading deduplication storage and software solutions,

along with backup management and reporting tools to

help you fully realize the benets of virtualization.

EMC Backup and Recovery

Solutions for VMware:Customer Success Profiles


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2

Next-generation virtual machine backup and

restore for VMware environments

Server consolidation is only half the job.Virtualization is a top IT strategy for one simple reason: business value. A fully virtualized data center

brings simplicity and cost efficiencies to new heights. And it positions your IT infrastructure to quickly

support the capabilities and scalability you need to keep your business agile and competitive.

VMware servers consolidate production workloads well, but backups create bottlenecks that tax

network and storage resources. The benefits of virtualization cannot be fully realized without disk-

and network-optimized backup and replication methods. Maximizing ROI for virtualized envrionments

requires a redesign of the entire IT stack including and perhaps most importantly backup.

EMCs integrated, VMware-certified portfolio of backup solutions helps you speed VMware server

backups, improve production environment performance, and enhance information protection for your

critical VMware application environments.

Redesign your backup to complete the job.EMC backup and recovery solutions for VMware consolidate server backup and archive data as

well as disastar recovery processes to a single storage system for fully-optimized server and storage

virtualization.

VMware backup images are highly redundant and are therefore a sweet spot for data deduplica-

tion. High-speed, inline deduplication removes redundant data at a granular, variable-length

level before it is saved to disk resulting in a backup dataset that requires 40-60x less disk

storage. You can save backups on disk and on site longer, and send the data offsite faster with

minimal bandwidth usage, without the costs and risks associated with tapes and trucks.

With EMC backup and recovery solutions for VMware, you can address the unique backup challenges

that come with virtualization:

Improve backup speeds by up to 90 percentIncrease server consolidation ratios by up to 50 percent

Retain backups onsite longer with 40-60x less disk for fast operational recoveries

Replicate data offsite faster with 99 percent bandwidth efficiency for tape-free disaster recovery

Recover data reliably with advanced levels of disk and data integrity

The Big Picture

Server Consolidation is Only Half the JobVMware is a top IT strategy for simplified

management and cost-efficiencies

Backupbottleneckstaxnetworkandstorage resources

EMCprovidesanintegrated,VMware-certified portfolio of backup solutions

Redesign Your Backup to Complete the JobConsolidateserverbackupandarchive

data to a single storage system forfully-optimized virtualization

Deduplication enables massive datareduction for longer retention andtape-free disaster recovery

AccelerateVMwarebackupsby90 percent

SlashVMwarebackupstoragecapacityrequirements

Advancedvirtualmachineandapplication-level consistent backup

Simplifydatamanagement

Recoverdatareliablywithadvancedlevels of disk and data integrity

EMC is the clear leader in disk-based backup

systems and software.

BrianBabineauSr.ConsultingAnalyst,EnterpriseStrategyGroup

January 2010


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customer profile

Boston Medical Center

Deploying deduplication and virtualization forbest-of-breed data protection

Boston Medical Center (BMC) excels in providing consistently accessible health services to its

patients. BMCs mission is to provide Exceptional care without exception. The IT infrastructure

and systems that support these services play an important role in ensuring that hospital staff can

work as effectively and eff iciently as possible without worrying about the systems. It is essential that

data is fully protected and recoverable to meet internal SLAs, state, federal, and HIPAA regulatory

requirements. This places a unique requirement on the storage infrastructure, with reliability and

performance a top priority.

Managing growth o storage and costsWith more than 550 physical servers and over 400 TB of critical data to protect, BMCs legacy

infrastructure was struggling to cope. There were a number of ongoing challenges that impacted the

effective management of BMCs backup and recovery processes, including the daily administration

burden on the IT team as well as performance and reliability concerns. In particular, backup windows

were difficult to meet, and recoveries from tape were slow and resource intensive.

As a non-profit, our goal is to always maintain or lower operating costs. Yet relying on our existing

conventional disk and tape storage infrastructure was not cost-effective, it couldnt keep pace and we

were grappling with support issues across multiple vendors, explained Brad Blake, Chief Technology

Officer for Boston Medical Center. We were spending upwards of $70,000 a year on tape media and

administration. With support contract renewals also looming, I realized that adding onto this existing

infrastructure was not moving us forward strategically.

With data growth continuing at a rate of 40 to 50 percent per year, BMCs IT team needed to move

forward in designing a next-generation data protection infrastructure. A critical part of this plan was

finding a solution that could handle the storage requirements introduced by BMCs server virtualiza-

tion initiative with VMware

, which was happening concurrently. As a complement of the teams goalto virtualize 360 servers over a three year period, BMC took this opportunity to also redesign and

improve its storage foundation.

Backup redesign delivers tangible business beneitsBMC defined the following goals for its new storage infrastructure: improve overall performance and

reliability; ensure capacity to handle growth; implement consistent standards and processes across

data centers; improve disaster recovery (DR) capabilities and recovery time objectives (RTO); improve

speed and reliability of backups and restores; and reduce the administrative burden.

To meet these requirements BMCs team chose and deployed EMC Data Domain deduplication

storage managed through its EMC NetWorker environment. Equipped with two EMC Data Domain

DD690 systems, one located at the primary data center and the other residing at its hot DR site, BMCis now able to replicate data bi-directionally to ensure comprehensive data protection. Data Domain

deduplication storage has delivered massive data reduction of its virtualized systems, allowing BMC

ChallengesAnnualstoragegrowthof40-50 percent

Administrationandincreasingcostsoftape for backup and offsite storage

Increasingbackupwindowsanddifficul-ties in meeting recovery time objectives

ResultsCompleteeliminationoftapehas

saved significant costs and met 3-yearROI objectives

Deduplicationstoragehasreduced

physical capacity requirements by

99 percent

Automatedandcentralizedbackup,

recovery, and DR processes

Achievedrecoverytimeobjectivestomeet stringent audit requirements


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customer profile

Protecting data at 31 sites worldwide with centrallymanaged backup and recovery

Business overview

Brown-Forman is one o the largest American-owned spirits and wine companies and among thetop 10 largest global spirits companies. The company globally markets and sells various categories

o alcoholic beverage products, such as Tennessee, Canadian, and Kentucky whiskies, Kentucky

bourbons, Caliornia sparkling wine, tequila, table wine, liqueurs, vodka, rum, and ready-to-drink

products. Brown-Forman sells 37 brands in more than 135 countries and has ofces in cities across the

globe. Employing 3,750 people worldwide, the company had sales o $2.4 billion in fscal 2006.

ChallengesIn addition to its headquarters in Louisville, Kentucky, Brown-Forman has remote sites across the

United States and in 24 other countries. The company had to rely on sta at each o these sites to

regularly backup site data to tape drives, and, when necessary, restore data rom the tapes.

Little control over backup at remote sitesWith tape backup, we had very little control over how well data at our remote sites was being

protected, says Greg Tinnell, a senior IT manager at Brown-Forman. Remote ofce personnel would

orget to swap tapes, or be out o the ofce sick or on vacation. Also, site data started outgrowing the

capacity o a single tape, orcing them to exclude data. As a result, the companys backup success rate

was only 75 to 80 percent, with some sites averaging less than 40 percent.

Incomplete backups hindered Brown-Forman IT groups ability to restore data when needed. Diering

time zones also hampered data recovery, especially at overseas sites. For instance, i a recovery request

was submitted rom the Seoul site at 3 pm (1 am in Louisville), the Korean site most likely wouldnt get a

response until ater its work day was over. The Brown-Forman IT administrator would leave instructions

or someone at the site to fnd the correct tape and put it in the tape drive. Ater that was done, theadministrator could run a recovery process rom headquarters. With the time dierence between sites

and other hiccups in the recovery process, it could take several days to complete a recovery job.

International sites need data stored offsite dailyTo ensure data availability in the event o a natural or manmade disaster, such as an act o terrorism,

the company mandated that all international sites store daily backups osite. In the process o

investigating third-party vendors to store backed up data, we quickly realized that the cost and eort

to initiate and then maintain contracts with delivery and storage suppliers in each country was going

to be enormous, says Tinnell.

Benefits

Providescentralmanagementofbackupand

recoveryforremotesitesworldwide

Backsupremotesitedatainminutes,rather

thanhoursatsuccessratesnear100percent

Restoresdataatinternationalsiteswithin

minutesorhours,asopposedtodays

Signicantlyreducescostofbackupand

recoverybyeliminatingtapes

Slashesadministrativetimerequiredtomanage

backupsandrecoverdata

Brown-Forman


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In addition, Brown-Forman wanted to reduce the administrative overhead associated with backup and

recovery. The companys tape backup-and-recovery solution required one person at headquarters to

log into every remote server each day to make changes to backup schedules, restore data, or check to

make sure its backup was successul. I a backup wasnt successul, the administrator had to ollow up

with the site. He and others in IT also had to deal with stuck tapes, tape ailures, and so on.

EMC solutionTo centralize management o backup and recovery or its remote sites and to enable efcient osite

data replication, Brown-Forman turned to EMC Avamar, a backup and recovery solution with

patented global data de-duplication technology to identiy redundant data segments at the source,

reducing daily backup data by up to 500 times beore it is transerred across the network and stored to

disk. The patented de-duplication technology in EMC Avamar is what really sold us, says Tinnell. All

o our sites have limited bandwidth so the less data we need to send over the network, the better.

Avamar sotware agents on 42 servers at 31 remote locations enable Brown-Forman to protect their

combined 4.5 terabytes o data with no additional remote hardware required. Data rom these sites

is backed up directly over the companys existing WAN connections to a central Avamar server at

headquarters in Louisville.

An onsite EMC technician installed the Avamar sotware without having to leave Brown-Forman

headquarters. He also helped migrate remote site data rom tapes to Avamar, a task that took two

months. In our remote sites, we had a wide range o tape drives and many dierent versions o backup

sotware so the initial migration was more time consuming than we expected, explains Tinnell.

The EMC technician also helped with the changeover rom tape to Avamar, and, based on time zone

calculations and charting new backup times, determined when to schedule backup windows or each

o the 42 remote servers. We were so busy with day-to-day operations that having the EMC technician

managing the bulk o the work was a huge beneft, notes Tinnell.

Backups in minutes as opposed to hoursWith EMC Avamar and its de-duplication technology, the average run times o our backups have been

reduced to minutes as opposed to hours, says Tinnell. Thats because the rate o change or the data

that must traverse our network at backup timethat is, all data that has changed or is newis typically

less than one percent o the total that we used to have to backup.

Backup success rates near 100%With EMC Avamar, backups are now 97 percent to 100 percent successul, up rom 75 to 80 percent.

I there is a ailureor instance, i a network connection ailedrunning the backup during the day

is usually not a problem. The backups typically take so little time that they have virtually no impact on

network bandwidth.

Reducing costs and administrative overheadHal the cost to deploy a server at a remote site is the tapes, tape drives, and backup sotware

associated with it, says Tinnell. With EMC Avamar, weve eliminated those costs entirely, signifcantly

reducing the cost o backup and recovery at remote acilities.

Business profle

Bwn-fan

One o the largest American-ownedspirits and wine companies

indy

Food and beverage

Ggah

Headquarters in Louisville, Kentucky,with ofces and partners in 137countries

Business solution

Data backup and recovery

emc d

EMC Avamar, EMC Avamar VirtualEdition, VMware

Deployment summary

EMC Avamar centrally backups up 4.5terabytes o data on 41 servers at 31remote sites worldwide. EMC Avamar

Virtual Edition and VMware will backup data at a newly acquired company

with multiple sites.

emc an

EMC Proessional Services


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In addition to eliminating costs associated with tape backup hardware and sotware, EMC Avamar

rees up IT resource time signifcantly. The solutions centralized web-based management and

at-a-glance dashboard view make it easy to view, rom a single location, the backup status at all

remote ofces. And because Avamar verifes the recoverability o all backup data daily, there are no

surprises. Consequently, the administrator who used to have to spend hours each day checking on

backup status now spends only a raction o the time monitoring backups.

Data at international sites restored in minutes or hours rather than daysWhen backed up data does need to be recovered, Brown-Forman IT now spends hours or days less

time restoring it. Unlike the previous tape backup solution, Avamar provides Brown-Forman with

daily ull backups that can be quickly recovered in just one step.

Beore Avamar, it could take us three days to restore a single fle or an international site because

o the time dierence, human error, or problems with the backup sotware, says Tinnell. Today,

however, whenever a recovery request comes in, remote site personnel dont need to do anything

and we can usually restore their data within minutesor within hours or the most remote sites with

poorer quality network connectionsrather than days.

Cost-effective backup for newly acquired company using virtual machinesAt its newly acquired tequila company, Casa Herradura, Brown-Forman was planning to implement

VMware to consolidate servers and reduce operating costs. The introduction o EMC Avamar Virtual

Edition could not have come at a better time or us, says Tinnell. With VMware and Avamar

Virtual Edition, we can cost-eectively backup Casa Herraduras satellite ofces to their main

acility, then replicate all that data back to headquarters and store it osite. Without Avamar and

its de-duplication technology, backups o the tequila companys sites would have overburdened

network bandwidth, especially in a virtualized environment where backups share the same

underlying hardware resources.

SummaryEMC Avamar and VMware enable Brown-Forman to centrally manage backup and recovery or its 42

remote servers worldwidewith minimal impact on the companys WANand immediately store data

osite. In addition, remote-site backups typically take minutes instead o hours, and restorations

take only minutes or hours, as opposed to days. Furthermore, replacing tape backup with the Avamar

solution has eliminated the current and uture costs and administrative time associated with backing

up remote sites to tape.

Hal the cost to deploy a server at a remote site is the tapes, tape

drives, and backup sotware associated with it. With EMC Avamar,

weve eliminated those costs entirely, signifcantly reducing the

cost o backup and recovery at remote acilities.Greg Tinnell, Manager, Storage Management


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customer profile

Generali International

Optimizing protection of VMware virtual

infrastructure

Generali International is part of Assicurazioni Generali S.p.A (the Generali Group), which has the

benefit of over 175 years of experience in providing savings and investment solutions for a wide

variety of investment needs. As one of the worlds top 50 companies, the Generali Group has a global

presence, operating in some 40 markets covering five continents. Operating autonomously, Generali

International is headquartered in Guernsey, a tax-neutral international finance center that is

regulated by the Guernsey Financial Services Commission.

With a modern and flexible approach to insurance services, Generali International has adopted a

similar approach to its IT infrastructure, looking for best-of-breed technology solutions to deliver cost

efficiencies and measurable value to the business. Having committed to a strategic virtualization

initiative, Generali turned to EMC Data Domain deduplication storage as the backbone to redesign

its backup and disaster recovery (DR) processes including Data Domain Replicator software to

improve the cost efficiencies of its storage infrastructure and fully leverage the benefits gained

from virtualization.

Protection of virtual machines presents challengesThe Generali International primary data center is located at the company headquarters in Guernsey,

with the DR site situated two miles away. The two sites are connected by a 100 megabyte link. All

of the primary applications used by Generali are hosted at this data center, which is also connected

via a WAN to branch offices in Ireland, Cyprus, Zurich and Hong Kong. Business continuity is of

paramount importance at Generali, and the organization maintains an exact mirror of the production

site at the DR site with different levels of synchronization tiered according to the criticality of each

data set.

Looking to enhance business continuity capabilities, the Generali IT team embarked upon a virtual-

ization initiative. The scope of the project soon expanded to include both the production and DR envi-ronment, proving to be more cost effective to virtualize both environments at the same time, as well

as easier to replicate between systems for DR purposes. The IT department also selected Vizioncores

vRanger Pro to provide backup and restore management capabilities for the virtual machines (VMs).

Although Generali had been utilizing a general disk-to-disk backup solution for over five years to pro-

tect up to a years worth of data, the demands on its storage resources increased considerably once

the virtualized server environment had been implemented. The team could no longer protect even

three months of backups on its existing disk backup system forcing them to reallocate a large portion

of its primary storage a costly solution for extended retention of backup data.

To continue using the primary system would require increasing the storage capacity at both the

production and DR sites, an approach the Generali team knew was cost-prohibitive and inefficient.

Further, trying to replicate the backups of its VMs using non-optimized replication overwhelmed the

100 MB link that connects the Guernsey-based primary data center and DR site, further limiting the

organizations data protection capabilities.

ChallengesInsufficientstorageresourcestosup-

port virtualized environment

Secureandefficienttransferofbackupsover 100 MB link to DR site

Legacystorageinfrastructureunabletoleverage cost and management benefitsof virtualization

ResultsEfficientandscalablededuplication

storage averaging 38:1 reductionacross all data sets

Reducedcostsandadministrationthrough elimination of tape

Optimizedbackupsandmanagementof server virtualization infrastructure

SimplifiedandreliableDRprocessesutilizing existing WAN links andwith greatly improved recovery timeobjectives


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In order to realize the full benefits of its virtualization strategy, Generali needed to find an alternative

backup solution that would minimize storage consumption and require less bandwidth to replicate.

In search of a more efficient, scalable and manageable solution, the IT organization began research-

ing different approaches to reduce its backup sets via deduplication.

EMC Data Domain SolutionIain Davidson, Operations Manager, Information Systems at Generali led the research effort, con-

sidering a number of different deduplication solutions available. He noted, Having spent a coupleweeks looking closely at solutions, it became very apparent that EMCs approach to deduplication

with Data Domain kept coming up. Theres nothing else out there that has the kudos and reputation

that the EMC Data Domain portfolio has. We try to go best-of-breed whenever we can and when we

looked at what we wanted to achieve, it was clear that Data Domain was the right solution for us.

The team moved ahead quickly, first setting up a multi-system trial to test the performance and

reliability of the Data Domain platforms deduplication and replication capabilities, and then quickly

moved the systems into production. It took less than a day to configure the systems. The sales

engineer conducted a backup, set policies, checked the replication, and completed a full restore

before leaving the site and it has worked like a dream since. Weve rarely had to touch the systems,

continued Mr. Davidson.

The two Data Domain DD600 Series systems that Generali purchased along with Data Domain

Replicator software are now an essential part of Generalis data protection infrastructure. Generali

backs up all business critical data through vRanger Pro to Data Domain, replicating an exact copy to

the DR site using just a fraction of the bandwidth and time previously required and achieving fast

time-to-DR synch.

One area that has particularly impressed Mr. Davidson is the support Generali has received for its

EMC Data Domain systems. From the sales engineer who installed the systems, to the support staff

on the other end of the phone, nothing is too much trouble. Any company that notifies its customer

that there is a potential issue before it happens is a first rate company with which to do business.

Business BenefitsSince implementing EMC Data Domain, Generali has been able to reduce the storage capacity

required to backup and protect its virtualized server infrastructure by as much as 70:1, with an

average ratio of 38:1 compression across all data sets. This has enabled the organization to achieve

considerable cost, administration and management savings as it now takes just 2.5 TB of disk space

to store 92 TB of backup data. To get the same amount of storage on my SAN would have been

extremely expensive, plus I would need the same resource utilization at my DR site too. EMC Data

Domain is proving to be a real cost-saver for Generali, said Davidson.

Network-efficient replication has enabled the Generali team to ensure that its enterprise-wide

production data is quickly and automatically secure at its DR site for business continuity and

compliance-related activities. Our CEO is very technology aware, and business continuity planning

is a high priority, explained Mr. Davidson. I have so much more confidence in our ability to recover

Ihavesomuchmorecondenceinourabilitytorecoverdataquicklynow.IrecentlyconductedafullvirtualserverrebuildfromtheDataDomainsystem,andtheserverwasbackup

andintheinfrastructurewithin45minutesaprocessthatmayhavetakenadayormoreinourprevousphysical

serverenvironment.

Iain Davidson, Operations Manager, Information Systems

EMC Backup and Recovery SolutionsEMCDataDomainDD500 Series deduplication

storage systems

EMCDataDomainReplicatorsoftware

VMwareESXservervirtualizationsolution

VMwarevCenterSiteRecoveryManager


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data quickly now. I recently conducted a full virtual server rebuild from the Data Domain system, and

the server was back up and in the infrastructure within 45 minutes a process that may have taken

a day or more in our previous physical server environment.

By deploying VMware vCenter Site Recovery Manager, Generali has further simplified recovery testing

and improved overall DR management. Every month Davidson and his team conduct a failover test,

selecting a non-critical server to go down and be recovered. This has further added to the organiza-

tions confidence in its ability to recover data quickly and reliably should the need arise.

From an administrative perspective Davidson estimates that the team now spends 50% less time

managing its virtual infrastructure. Instead of having to verify data protection processes server by

server, the team now receives one daily update email confirming that all systems are up and running

correctly, and that backup and replication processes have been completed successfully. In addition,

backups via Data Domain are now also a lot faster, significantly reducing the backup window.

Future plans include expanding the use of Data Domain across the organization. In the meantime

Davidson has implemented a tiered storage approach, requiring the business to decide on the

criticality of each data set, and if necessary provide the budget needed to extend its tier 1 storage

retention based on accessibility requirements.

Davidson concludes, Virtualization is definitely the way ahead, but it s also just one building block.

You can make it a lot more efficient and cost effective by adding the right systems and applications.EMC Data Domain is now a central part of our infrastructure. As we continue to expand our use of

Data Domain within the organization, any other solutions we implement will have to work with

Data Domain. I am not prepared to forego the functionality and the benefits that Data Domain

gives me.


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customer profile

Hard Rock Hotel & Casino

Faster, more manageable data backup operationshelp maintain high-end guest services duringmajor property expansion

Business overviewThe Hard Rock Hotel & Casino is a premier destination entertainment resort located on 16.7 acres in

Las Vegas, Nevada. The property offers an energetic entertaining and gaming experience with the services

and amenities associated with a boutique luxury resort hotel. Built in 1995 and expanded in 2007,

the property features an 11-story Hard Rock Hotel Tower, more than 1,600 guest rooms, and one of

the Top 10 Pools in the world, according to the Travel Channel.

ChallengesHard Rock Hotel & Casino in Las Vegas is in the midst of a major expansion, with construction underway

to increase its number of guest rooms from 650 to nearly 1,600. At the same time, the resorts critical

systems, front-line computers, and the propertys 140 plus point-of-sale terminals used to make

reservations for spa treatments and process payments for food, drinks and merchandise, still need to

be up and running.

Doing a major property expansion while were open is kind like trying to solve a Rubiks cube,

explained Rob Kosier, director of information technology at Hard Rock Hotel & Casino. We still

need to maintain top-flight guest services even as we periodically shut down certain operations

because of construction. Our old tape backup system made this even more challenging due to

lengthy backup jobs that frequently exceeded the available backup window, which negatively

impacted our production applications.

Although Hard Rock rotated scheduled backups for multiple systems on alternate days to alleviate

the impact on production systems, growing volumes of data were causing some backups to extend

into the following day, reducing productivity. In addition, Hard Rocks tape backup systems wereunreliable, requiring manual intervention from the IT teams. And, tape costs were consistently

increasing every month.

As Hard Rock continued to expand, there were many occasions when senior management required

access to Microsoft Exchange e-mails that often were only stored on tape. To restore them, the IT

department needed to search for the correct tape and initiate a time-consuming restore process.

Because of the many different versions of Exchange in use, the IT Department would occasionally

have to rebuild an out-of-date system. This process could take several weeks depending on current

projects and construction.


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EMC solutionAfter a successful proof of concept, Hard Rock Hotel & Casino replaced its Symantec NetBackup and

tape-based systems with EMC Avamar disk-based backup, recovery, and deduplication solution.

Hard Rock now uses Avamar to efficiently back up its critical revenue-generating POS system, spa

management files, Microsoft Exchange e-mails, Microsoft SQL Server database, and other applications.

Avamar protects approximately 60 physical servers and VMware virtual machines via fast, daily fullbackups to a centralized Avamar storage grid. By deploying VMware, Hard Rock consolidated several of

its physical servers into virtual machines running on ESX servers, which utilize EMC CLARiiON CX3-40

networked storage.

In addition, Hard Rock uses EMC SourceOne Email Management to archive e-mails older than nine

months from its EMC CLARiiON CX3 production system to EMC Centera for long-term, cost-effective

storage and e-mail legal discovery.

Backup and recovery systems

Avamar has enabled Hard Rock Hotel & Casinos IT department to efficiently protect critical data viafast, daily full backups using existing physical and virtual infrastructure. And Avamar integrated

global, source data deduplication technology has reduced required backup disk storage, while fast

single-step recovery reduces the burden on the IT staff.

For example, Avamar integrated deduplication reduced file server backup data by more than 80 percent.

By only sending new, unique sub-file data segments during Avamar daily full backups, Hard Rocks backup

times have been dramatically reduced from 18-36 hours to just 4-6 hours. Additionally, Microsoft

Exchange backups have been reduced from 12 hours to less than 30 minutes. As a result, backup jobs are

now easily completed within available backup windows without impacting product system performance or

end-user productivity. In addition, data is deduplicated so less storage is required, enabling Avamars

daily full backups to be retained for extended periods of time for fast, single-step recovery from disk.

Kosier said, Basically weve gone from a complex system where we would do full backups one day

and incrementals the next to an extremely efficient and simple Avamar solution that provides daily

full backups within available backup windows and speedy one-step recovery when needed.

Data recovery timeframes have also been dramatically reduced from 3-7 days to just a few minutes.

SummaryArchiving older e-mails to Centera with EMC SourceOne Email Management has helped especially with

the increased number of requests for restored e-mails from Hard Rocks senior management.

Weve saved a ton of time over the last year, said Kosier. I do e-mail investigations for senior

management in about five minutes weekly because its so much easier to retrieve e-mails on Centera

than on tape.

Basically weve gone from a complex system where we would

do full backups one day and incrementals the next to anextremely efcient and simple Avamar solution that provides

daily full backups within available backup windows and speedyone-step recovery when needed.

Rob Kosier, Director of Information Technology, Hard Rock Hotel & Casino


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VMware and EMC have enabled Hard Rock to keep pace with high data growth rates and facility expansion

without significantly increasing its hardware footprint or adding IT personnel.

In Las Vegas, everything moves quickly, commented Kosier. A 3-year construction project anywhere

else takes half the time here. With EMC, we can be more flexible and responsive to timelines like

these. We were able to get everything moved over to Avamar and our people trained in a week. And it

only takes a few minutes to add a new clientvirtual or physicalto Avamar.

Kosier continued, Because of this flexibility, our ROI with EMC has been a lot faster than we forecasted.As we nearly triple the number of rooms on our property, we know our critical data will be available and

protected during this complex transition period and later across a much larger enterprise.

About EMC

EMC Corporation (NYSE: EMC) is the worlds leading developer and provider of information infrastructure

technology and solutions that enable organizations of all sizes to transform the way they compete

and create value from their information. Information about EMCs products and services can be found

at www.EMC.com.


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EMC Corporation

Hopkinton

Massachusetts

01748-9103

1-508-435-1000

In North America 1-866-464-7381

www.EMC.com

EMC2, EMC, and where information lives are registered trademarks or trademarks of EMC Corporation in the United States or other countries. Data Domain, Global Compression, and SISL are registered trademarks or trademarks of

Data Domain LLC. All other trademarks used herein are the property of their respective owners. Copyright 2010 EMC Corporation. All rights reserved. Published in the USA. Customer Profiles 3/10 H7075

Take the next step

To learn more about EMC Backup and Recovery Solutions, contact your local EMC salesrepresentative or authorized value added reseller, call us at 1-866-WE-DDUPE or

visit www.EMC.com.

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