DATA DRIVEN DECISION MAKING

Agenda

• To Find Out How You are as a DECISION MAKING MANAGER

• The IMPORTANCE of making DATA DRIVEN DECISION MAKING

• TIPS of how to adapt DATA (specially for people who do not enjoy math)

Quick Test

• Do you engage the lowest levels of your operations in making strategic decisions?

• Do you make sure to include diverse data that cover multiple possible situations?

• Do you use data to understand your current state?

• Do you use backward and conservative planning?• Do you aim to learn new skills and develop/use

new data to maximize informed decision making?• Use data to learn weak points and identify

mistakes?

Recruitment

Recruited:500

Raised: 50

Recruited:X

Raised: 100

Recruitment

Recruited:5,000 Raised: 500

Recruitment

Recruited:30,000 Raised: 3,000

Recruitment

850,000 Raised: 85,000

Recruitment

What happens to the other 765,000 Students?

Identify the How to Improve Conversion:

What data do you need to make an informed decision?

Global Citizen Summer 2015

Recruited:265 Intro\GD: 86 Interviews:

73 Pass: 51

34% 85% 70%

Sign-Up Phase

Total:202,539

Form Views(Unique):

1,216

Actual Sign-Ups: 265

21.8%

0.28%

What can we infer?• Sign-Up form might not be

user friendly• Information about Program

might be unclear• Engagement needs to be

more focused • Campaign language might

not be best for conversion

Strategic Decisions To Be Made• Redesigned Sign-Up

Forms• Easier Access to Data• Revision of Campaign

Language• Redefinition of Target

Audience

Actions Taken

• Removed Redundancy with Sign-Up Form

• Less Complicated Visual Styling

• Less Aggressive Campaign Language

In Decision Making

SmartData

Smarter Decisions

TIPS for DATA DRIVEN decision making• Credibility• Correlation• Calculation

CredibilityWhere are you sourcing your data?

• Invest in Systems with Analytics

• Study your overall Population

• Remove Outliers From Figures

• Identify clearly your assumptions

• Analyze previous historical data

• Keep Data Accessible

CorrelationWhat do these numbers mean?

• Use conversion rates and other measures to analyze weak links

• Create assumptions based on data (This University has the highest likelohood of signing up for this program based on the form, MOST GCs choose this destination during this time period)

CorrelationWhat do these numbers mean?

CalculationKeeping good data?

• Use measurable choices in Feedback form

• Keep track of things like attendees, rankings etc.

• Keep data safe and accessible• Learn Basic Statistic/Excel is your

friend• Plan with INFORMED

ASSUMPTIONS not gut feel or “Realities”

Recommended ReadingHarvard Business Review Online:• An Introduction to Data-Driven Decisions

for Managers Who Don’t Like Math• Are you Data Driven? Take a Hard Look

in the Mirror

Thank You