desicion making package picker1
DESCRIPTION
How people make descisionsTRANSCRIPT
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Package Picker
Decision Making
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We Have 3 Brains
The old brain
The mid brain
The new brain
Although we have three different brain systems,
they are all connected and interrelated.
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We Have 3 Brains
Much of our processing of the old and mid brain accurse outside of our conscious awareness.
The part of our brain processing that we are aware of happens in the new brain.
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Most of our decision-making and behavior is governed by
unconscious processing.
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Let’s Practice
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Your unconscious is smarter and faster than your conscious mind
We are often unaware of the reasons for our own behavior.
We often don’t know why we do the things we do.
But we are quick to make up a reason that we actually believe, even though it’s not true.
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We Are More Satisfied With Our Choice
It seems that if we make our choice unconsciously, without conscious processing, then we stick with it over time.
If we spend more time and logically analyze why we’re choosing what we’re choosing , we’re less satisfied over time with our choice.
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Irrational behaviors are consistent and predictable
Prof. Dan Ariely,
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Relative Thinking
Decision Making - Irrational Behavior
84% chose the third option vs.68% without the decoy option
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Inferior option
Decision Making - Irrational Behavior
The fact that inferior option exist makes the better option to looksuperior.
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Anchoring
Establish a baseline for the "adjustment" that will make the regular items more appealing.
Decision Making
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The Cost of Zero Cost
Zero/free is a source of irrational excitementand the most powerful ways to trigger behavior.
Decision Making
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Context Set Perception
The appearance of the place of purchase will have a significant impact on the prices people will be willing to pay.
Investing in a web design can yield more than just "looking good" to the bottom line.
Decision Making
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Descending Order
Expose users to the high pricing plans
Decoy Pricing
Deflect focus off the highest pricing plan
Highlight the Middle Plan
The power of “Unlimited”
Downplay the Free Plan
Soften the Pricing
Tricks For Designing Pricing Page
No Dollar Sign
Payment triggers pain - associated with the money signs
The Number Play (numerals 9 and 5 )
Using Superscripts
Strikethroughs for Absent Features
Show users what they don’t get
Include FAQ at the Bottom
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What is the target behavior that we want
the users to engage in?
Effective message that will make users to :
Upgrade to yearly plans
Upgrade to expensive package
Users will be satisfied with their choice.
To be honest and fair.
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“Most of the decisions are not residing within us, they residing by the person who designs the form. The person who designs the form will have huge influence on what you end up doing.Prof. Dan Ariely,