data-driven marketing best practices webinar (slides)
TRANSCRIPT
Enable the right Audience
Intuitive interface built for business users
Ability to connect to all your marketing analytics
Share across your business platform
Management see a strategic view from your enterprise platform
Share that information with all stakeholders within your corporate environment
Connect and Compare
Upload spreadsheet source directly into you platform
Connect to spreadsheet sources for real time analysis
Drag and Drop Interface
Drag and Drop interface for easy reporting
Enabling swift answers to questions
Workflow between business and IT
Visibility and collaboration in real time
Trackable and Transparent - within the your platform
Adding the human context
Information that may not be in your underlying data
Adding context, linked to your data - e.g. point in time
Live content, always updated
Embed the reports you need.
Changes as the data changes
Comments that are audit-able