data-driven marketing roadshow datasift - march 27, 2014

Powering The Social Economy

datasift.com | @datasift | [email protected]

Insight from the Noise: From Big Social Data to Meaningful, Actionable Intelligence

DataSift

Technical Product Marketing Manager

Chris Parsons

Social went mainstream

25% of all time online

1 in 4 people on planet

>75,000 items/second of public social data

Creating a wealth of data outside your enterprise

Yet, Companies Unable to Surface Insights That Drive Competitive Advantage

Inflexible Apps Social Silos Disconnected Data

Purpose-built apps prevent ad hoc

analysis

Social applications do not integrate with each other

Social data not integrated with business data

25% - 35% of the digital universe

contains valuable information yet to be

analyzed, much of that locked in social

data.

79% of marketers run social campaigns

in silos.

Only 34% companies say that they

associate social media efforts with business metrics.

IDC, Digital Universe Report 2012

IBM Survey of CMOs 2012 Altimeter, State of Social Business 2013

Social is data-rich

A single Tweet contains 120 items of data

Social firehoses Big. Fast. Messy. Text.

emit

The result:

>80%

aggregate curate ingest structure

standardize

normalize

extractfilter clean contextualize

tag enhance augment enrich deliver

Today – using social to make better business decisions

Where Social is Heading

Profile

Con

tent

CustomerJournalist

Signifies Churn

High-Value Customer

Building Customer Context

By extracting meaning and context

Analytics can go deeper. Data becomes actionable.

Big Data for streaming, social data

Aggregate DeliverProcess

>1Bn items daily Unique CSDL Language for real-time and historical data

processing

Enterprise Data Delivery Cloud

Enrichments: Increase Value By Adding Meaning to Data

Add valuable meta data to the raw feeds

in real-time

Get more precise by adding enrichment data to your filters

Example: Link resolution

> Resolving a shortened link

• follow redirects to final webpage

• retrieve url, title, SEO keywords etc.

• store on the interaction

> Don’t try this at home.

Test Drive DataSiftSet up a free trial

account at:

datasift.com/get-started

Questions?Contact Name

[email protected]

Follow us@DataSift

@ChrisParsons7

@JayKrall

Thank You

#DSwebinar