D A T A

M E E T S

C R E A T I V I T Y

Tobias ZehnderWebrepublic

@tozehnder

Since the early days of mankind, people used their imagination and creativity to get other people’s attention.

The Digital Universe

4.4 ZB

2013

IDC, 2014 iPad Air – 0.29 thick, 128 GB

0.7

sta

ck 44 ZB

2020

6.6

stac

k

#lookup

British Airways connected a billboard with real-time flight information to raise awareness for their European flights.

Data vs Creativity

Knowledge

@tozehnder

Optimization Creativity

Nike created personalised videos for its 100’000 most active runners, based on their personal training data.

To really combine data and creativity, you need to establish a

Culture of Collaboration

Wea

ther

API

@tozehnderTriggering AdWords ads based on real-time weather data

Con

nect

ion

Ads

@tozehnderOutsmarting cars: AdWords script that triggers ads if the train connection is faster.

New

slet

ter A

ds

Social Rockstars2 Authentic Testimonials

3True Fans

1@tozehnder

Creating an integrated ad campaign that makes banners more relevant.

New

slet

ter A

dsAmplify

4

@tozehnder

+300% CTR +350% Conversion Rate

3D R

epor

ting 1Data

2

3D Model

@tozehnder

Creating the world’s first truly tangible AdWords reporting.

33D

Rep

ortin

g

Printing

@tozehnder

3D R

epor

ting

4Prototypes

@tozehnder

3D R

epor

ting

5Shipping

@tozehnder

@tozehnder

Creativity →

Relevancy →

← People

← Data

← Collaboration

@tozehnder | Webrepublic

B I G D A T A

B I G I D E A S

demands