DATA SCIENCE FOR DEVELOPMENT

WHATWE DO

DATA SYSTEM DESIGNAND STRENGTHENING

BEHAVIORAL RESEARCH

MONITORING, LEARNINGAND EVALUATION

Athena and for and develops implements frameworks mapping analyzing

behaviors, with a specialized focus on extracting 'revealed preferences' as

against 'stated preferences'. We seek to blend the latest thinking in social

science research on frameworks to map behaviors with responsive data

collection techniques such as 'disguised experimentation', 'empathic design'

and to reduce respondent bias and better map the 'projective techniques'

behavioral contexts and underlying drivers.

BEHAVIORALRESEARCH

ResponsiveInstrument

Design

BehaviorAnalytics

ObservationalStudies/Ethnographic

Immersions

SAMPLE PROJECT

PROBLEM:

Existing research instruments and processes, despite being time

consuming and expensive, do not capture the core determinants of

relevance to SBCC design well, resulting in low impact investments

in communication strategies.

SOLUTION:

Design a research process framework along with a set of tools that

may be deployed across a range of state contexts to better capture

behavioral determinants for toilet construction, use and

maintenance.

StrengtheningFormative Research

Tools to MapConsumer Behaviorand Design SBCC

Strategies inSanitation – 2015

APPROACH:

Ÿ Mapping the process of commonly adopted research approaches using

tableau to unlock efficiencies

Ÿ Identify and rank priorities of creative/ advertisement agencies with an

ordinal utility score

Ÿ Design of reflexive instruments that adopts to changing consumer

responses and stated behaviours

Ÿ Use of projective techniques and vignettes to reduce respondent bias

Ÿ Enhanced rigour in mapping behavioural cohorts

Ÿ Strengthened sampling and easy to use customized sample size

estimators

Ÿ Use of IATs to triangulate qualitative responses

StrengtheningFormative Research

Tools to MapConsumer Behaviorand Design SBCC

Strategies inSanitation – 2015

THE UNIVERSE FOR ANALYSIS

MappingExisting

ResearchProcesses

EvaluatingCurrent

Instruments

QualitativeSurvey Scaling Quantitative

Survey

Target Audience

CampaignGoals

Cost & Scale

Social Context

BehavioralDrivers

Influencers /DecisionMakers

ResearchProcess

What theCreativeAgency

Requires?Key Inputs to help

start the designthought process

ScalabilityAssessment

QCA ImpactForecasting

Cost EffectivenessAssessment

ImpactEvaluations

PerformanceEvaluation

E3C

3E C

Athena's evaluations philosophy on focuses continuous improvement,

learning impact. and Our suite of evaluations solutions help policy makers

drive meaningful macro outcomes, program managers deliver on intended

micro outcomes, project teams achieve specific micro impact and social

investors measure macro impact of their investment interests. We do so across

the value chain starting with design, and extending into pilot and scale up of

evaluation interventions.

MONITORING,LEARNING ANDEVALUATION

PROBLEM:

Lack of clear evidence on the attributability of institutional

capacity building initiatives of educational institutions to

support entrepreneurship in India.

SOLUTION:

Development of an impact and scalability assessment

mechanism based on the Qualitative Comparative Assessment

(QCA) technique to answer questions of effectiveness,

sustainability, relevance, efficiency and replicability.

ImpactAssessmentof National

EntrepreneurshipNetwork in India

– 2014

APPROACH:

Ÿ Document the Institutional Capacity Building (ICB) Model – the

inputs, outputs and outcomes.

Ÿ Establish Impact – in terms of entrepreneurs created and supported,

jobs created, start-up placements and other systemic impacts.

Ÿ Analyze the outcomes in terms of companies and entrepreneurs

created and evaluate most efficient intervention models for a given

institutional context to inform scale up decisions in the future.

ImpactAssessmentof National

EntrepreneurshipNetwork in India

– 2014

0 1 2 3 4 5 6 7

8

28

47

6768

54

45

9

Num

ber o

f Pro

ject

s

Years Taken for Reaching Impact Zone

TIME TO IMPACT ANALYSIS

Year of Joining 2005 2008 2009 2011 2012 20132006 2007 2010

PROBLEM:

Data availability is a key impediment to better tracking and targeting of aid, as well

as for identification of successful impact models in sanitation. While there is data

on specific outcome and impact areas (e.g. level of open defecation, access to

improved water source etc.), the mechanism for transformation of inputs to

process to outputs and finally to outcomes, in light of structural contexts largely

remains a black box. Addressing this data and evidence gap requires creation of a

comprehensive “business case” for data.

SOLUTION:

Athena proposed the design of an integrated, real-time Monitoring, Learning, and

Evaluation (MLE) platform in the Fecal Sludge Management (FSM) space for the Bill

and Melinda Gates Foundation. This will help continuous monitoring of sanitation

service needs while also constantly providing evidence to aid in decision making

for cities, as well as BMGF grantees. An open platform of this nature that is scalable

and sustainable, would become the go-to platform for stakeholders in the FSM

space to monitor, contribute and learn from evidence.

Wireframe forMLE Platformfor Sanitation

Service Deliveryin Urban Centers

APPROACH:

Our approach to developing a customized wireframe for the integrated MLE

platform and a roadmap for implementation and institutionalization involved

the following:

Ÿ Stakeholder mapping and ecosystem assessment in the FSM space.

Ÿ Developing a City Maturity Framework including the identification of key

data gaps and assess the costs of filling these gaps.

Ÿ Design of an evidence map of interventions in the FSM space.

Ÿ Development of a BI tool with data from evidence mapping based on a

portfolio of FSM interventions identified in cities across the world.

Ÿ Piloting the City Sanitation Maturity Framework and Evidence Tool for

cities Trichy and Warangal.

Ÿ Identifying entry points for institutionalization of the MLE platform.

Wireframe forMLE Platformfor Sanitation

Service Deliveryin Urban Centers

EVIDENCEMAPPING

Treatment

Collection

Desludging

Reuse / Disposal

Transport

Facilitation of multi-stakeholder partnerships

Technology

IEC/BCC

Policy / Regulation

Infrastructure

Capacity Building (Supply & Demand Side)

Finance

Zero Open Defecation

Willingness to pay (in line with services delivered)

Improvement in Livelihoods & Income

Improvement in Educational Attainment

Extent of Reuse & Recycling

Sanitation Practices & Behaviours

Other Service Delivery / Externalities

Sanitation Stakeholders

Access to FSM services for all sections (includes affordability)

Reduction in Disease Burden

Quantity Safely Treated

Quality of Treatment & Environmental Sustainability

Coverage of Households with Sanitary Toilets

Sanitation Service Delivery

Better Governance & Planning

Collection Efficiency of Sanitation System

Overall Market Efficiency (Pricing, demand-supply matching)

DecisionSupport

Tools

DataAutomationand Mining

InstitutionalCapacityBuilding

(for data generationand use)

Athena leverages its understanding of development contexts and

innovative solutioning approaches to use existing data better, new, build

cost-effective systems of data generation recommendation engines and

that support real time evidence-based learning.

DATA SYSTEMDESIGN ANDSTRENGTHENING

PROBLEM:

Lack of planning tools for local governments to understand the

maturity of the data ecosystem in cities, and to plan for improving the

same.

SOLUTION:

Developed a practical and innovative data toolkit that will enable local

governments to identify, collect, manage, analyze and utilize those

data that any city management team would need objectively to access

and use to understand the city.

ConsultancyServices in

Research andCoordination forthe Developmentof an Innovative

Data Toolkit

1 9 10 1 6

12

3

8 9

2

1 9 39 1 6

13

3

1 9

9

1 9 18 1 5

12

6

8 9

7 1 4 17 1 6 4

35

APPROACH:

Ÿ Assessment of minimal data set required to track progress on

thematic areas of citizenship and governance, service delivery,

economy and environment.

Ÿ Creation of framework to transparently assess the data ecosystem at

a city level on structural and operational aspects. Assessment of

weak links in the ecosystem and identification of best practices

(through case studies) for focus areas.

Ÿ Testing of the tool in two countries (Ghana and Uganda), and

dissemination through the Future Cities Africa conference.

Ÿ Creation of an action plan for cities to implement the toolkit.

ConsultancyServices in

Research andCoordination forthe Developmentof an Innovative

Data Toolkit

1 9 10 1 6

12

3

8 9

2

1 9 39 1 6

13

3

1 9

9

1 9 18 1 5

12

6

8 9

7 1 4 17 1 6 4

35

1

2

3

4

5

Basic and Advanced Indicator sets

across the CA thematic areas, drawing

from Global standards, contextualized

to African Cities across typologies

Examples of relevant experiences,

innovations and initiatives from other

cities. Curated with reference to the user

city’s characteristics and challenges

Overview of suggested implementation

structure, timelines, KPIs and overall

monitoring and evaluation mechanisms

Module to rapidly assess the current data

maturity (by theme), and identify key

action areas for improvement, customized

to city typology and structural factors

C o m pa c t g u i d a n ce pa c k fo r d a ta

m a n a g e m e n t p r a c t i c e s – a c r o s s

Te c h n o l o g y, Pe o p l e a n d P r o ce s s

dimensions

Indicator Module Case Study Pack Implementation Guidance

Self Assessment Module Operational Best Practices

TOOLKIT OVERVIEW

PROBLEM:

Existing models to monitor and react to the spread of malaria are

retrospective with slow response times and unidimensional .

SOLUTION:

Development of a near real-time surveillance model and simple

recommendation engine for city governments– pilot testing during the high-

risk season in the Indian city of Chennai.

APPROACH:

Ÿ Use of a multi-dimensional approach to Malaria surveillance by looking

at non-traditional sources of data besides existing sources.

Ÿ Development of a statistical model for monitoring malaria prevalence

and transmission using network theory.

Ÿ Creating a Decision support toolkit for the key stakeholders

NetworkModelling

Approachesfor Malaria

Surveillance

Dashboard Control Panel Home > Dashboard

Malaria Statistics Area

New Patients

15

Total Health Workers

30

Malaria Patient Growth Rate

-21%

Populalation who has Malaria

1.2%

More Info More Info

More Info More Info

200

150

100

50

02013 2014

STATISTICALMODEL

CHILDPROTECTION

EDUCATION ENTREPRENEURSHIPCLIMATECHANGE

GOVERNANCE

SECTORS

RENEWABLEENERGY

INFRASTRUCTUREDEVELOPMENT

MATERNALCHILD HEALTH

LIVELIHOODS

TRADE WASHWOMEN ECONOMIC

EMPOWERMENTVOCATIONALEDUCATION

URBANDEVELOPMENTSME

PUBLICFINANCE

Juba

Honiara

Ottawa

Washington DC

Mexico City

Guatemala City

Belmopan

San Salvador

Panama

City

Kingston

Port-au-PrinceSanto Domingo

Nassau

The Bahamas

Algeris

Singapore

New Delhi

Chennai

Juneau

Puerto Baquerizo

Moreno

Port of Spain

Puerto Rico

San Juan

Dominica

St.Lucia

Grenada

Stanley

King Edward Point

Cape Verde

Praia

Bermuda

Canary Islands

Madeira Islands

Azores

Longyearbyen

FaroeIslands

Jan Mayen

HainanDao

Ryukyu Islands

Nampo Shoto

Kerguelen Islands

Hamilton

French Southern & Antarctic Lands

(FRANCE)

Heard Island

& McDonald Islands

Amsterdam Island

Saint - Paul Island

Crozet IslandsPrince Edward

Islands

Bouvet Island

Chatham Islands

Bounty Islands

Antipodes Islands

Snares

Islands

Campbell

Island

Auckland

Islands

Macquarie

Island

Kermadec

Islands

Vanuatu

Samoa

Tonga

Northern Mariana

Islands

Guam

Palau

Federated States of Micronesia Marshall Islands

Wake Island

Kiribati

Baker Island

Howland Island

Tuvalu

Tokelau

Andaman

Islands

Nicobar

Islands

Maldives

Lakshadweep

Colombo

Mauritius

Reunion

(FRANCE)

Tromelin Island

Juan de

Nova Island

Bassas da India

Comoros

Europa Island

Glorioso Islands

Seychelles

British Indian

Ocean Territory

Sao Tome &

Principe

Annobon

Ascension

Saint Helena

Martin VazTrindade

Tristan da cunha

Gough Island

Mogadishu

Cape Town

Malabo

Khartoum

Warsaw

Corsica

SardiniaBalearic Islands Ankara

Kuwait

Isla san felixIsla san ambrosio

Society Islands

Marquesas Islands

Jarvis Island

Christmas Island

Kingman Reef

Palmyra Atoll

ClippertonIsland

Revillagigedo Islands

Georgetown

Sucre

DominicanRepublic

Haiti

French Polynesia

Pitcairn Islands

Tubuai

Cook Islands

Niue

Easter Island

Salas y Gomez Island

Kiribati

Archipel des Tuamotu

Wellington

East Timor

Dili

Manila

Bandar Seri

BegawanMalaysia

Abu Dhabi

U.S.Hawaiian

Islands

Gulf ofMexico

GalapagosIslands

Falkland Islands(Islas Malvinas)

South Georgia andSouth Sandwich Islands

Trinidadand Tobago

Island ofNewfoundland

Luxembourg City

Andorrala Vella

FlyingFish

Cove

Avarua

Hanga Roa

Tórshavn

Ajaccio

Cagliari

Funchal

Santa Cruzde Tenerife

Las Palmas

Laayoune

Nouakchott

Dakar

Banjul

Bissau

GuineaBissau

Conakry

Freetown

Monrovia YamoussoukraAccra

Lome

Porto-Novo

Abuja

OuagadougouBamako

Niamey

Kishinev

Damacus

BaghdadAmman

Jerusalem

Palestine

Ar-Riyad

N’Djamena

Asmara

San’a

Addis Ababa

BanguiJaunde

Doha

Haikou

Ngerulmud

SolomonIslands

Hobart

Tasmania

Kaliningrad

Establishment ofEntrepreneurship Centers ForExcellence In 5 Public Universities

Design of Juba-NimuleGrowth Hub Program

Feasability for CrossBorder Market Facilities at

Rusizi II & Gatuna Sites

Logistics Assessment of theGarments & Textile Sector

along the Northern Corridor

Evaluation of HousingResettlement Program

Enhancing IndianHome Textile Exportsto Japan & Korea

Entry Strategy forFederally Funded

Data Analytics Market

Optimising Business &Operational Impacts ofSeismic Surveys on theFishing & Oil andGas Industry

BANGLADESH

SOUTH KOREA JAPAN INDIA

RWANDA

RWANDA

RWANDA

U.S.A.

AUSTRALIASRILANKA

ETHIOPIA

SOUTH SUDAN

UGANDA KENYA

WORKEDWITH OVER

50CLIENTS

athenainfonomics.in