data storytelling / infographics - ons digital, … storytelling / infographics nick bryant, head of...
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Data storytelling / Infographics
Nick Bryant, Head of Design, ONS
It is a self contained visual story,
presenting information, data or
knowledge clearly, with meaning
and context, and without bias.
Don't know where it will
be seen
Good dsign
+ Information
flow
April 2014
20,300,000 results
2011
574,459 results
Trust your
(design) instincts?
2012
Test the water
2013
What is an infographic?
Where is the story?
Who is our audience?
Does it add value?
Which channel?
What size?
Support & strengthen
the brand
Developing
infographic
guidelines
Design is most powerful
when culturally embedded
Design can add value to an
organisation
Think before you jump in!