data summit brussels | 'small data, big insights

Proposal Template NEW STYLE - CCBs

SMALL data, BIG insights Tom De Ruyck

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WHAT IS NOT AN INSIGHT?

@tomderuyckSMALL data, BIG insights

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In-sight |in.sit|


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Recognizable & relevant

Its me!


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A fresh, new way of looking at things Aha!


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An insight cannot be neutral:I WANT TO change!


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RELEVANCEA good insight is recognizable & real to a consumer.

FRESHNESSA good insight is a fresh way of looking at things.

EMOTIONA good insight creates an emotional desire to change.

KEY TO SUCCESSA good insight creates the foundation for actionable marketing decisions.In-sight |in.sit|


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Internal


Internal


Internal


IN POWERPOINT locked up

REPORTS


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INTRODUCINGTHE insight ACTIVATION STUDIO


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START FROM INSIGHTS

ADD YOUR OBSERVATIONS & IDEAS


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TOTAL IMMERSION IN THEconsumer world


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Conversational interfaces will replace apps

Mark Zuckerberg CEO Facebook


Quote Mark zuckerberg21

Meet Galvin Our AI Insights Chatbot

LUIS AI


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FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2Meet Galvin Our AI Insights Chatbot


Case 1: Meet your consumerMC- PersonaLets meet Anna, she will tell you a little more about herself23


FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2


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FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2


data summit brussels | 'small data, big insights

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