data visualization for non-programmers

1 | Data Visualization for Journalists

Data Visualization for Non-Programmers

Jenny Karn | @JennyKarnBeutler Ink

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2 | Data Visualization for Journalists @JennyKarn

What you’ll know at the end…

The best practices for data visualization

The best platforms for presentation

The best free tools to visualize data

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Why Visualize?


Why Visualize Data?

AggressivenessSize 13,000 lbs

Speed 25 mph

MAMMOTH SABER-TOOTHED CAT

Size 400 lbs

Aggressiveness

Speed 30 mph


From Numbers to Narrative

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GRAPHIC BY BEUTLER INK FOR KINVEY

4,537 11,127

1

0

862 20,5749 19,316

10,52315,630

RESTERAUNT

FASION

CAMARA

NEWZ

HOTWLS

APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT EASIER TO FIND APPS — EVEN WITH A KEYWORD MISSPELLED.

PEOPLE LOVE TO COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS FOCUS ON THE SAME METRICS—NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT

BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A LITTLE FUN AND VISUALIZE UNCONVENTIONAL COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES.

&UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY

124.6

36.25

29

68.4

73.2

18.7

6

84.62

14

129.7

44%

13.65

30

22.83

42

73%

17.4%

16

3.875

13.1

27.3

6%

72.62

83

297

28

7

24.58

82%

29

10

59.44

15.89

14

20.2

16%

2

30.95

94%

27

74

28%

5

46

10.59

18

53.2

40.5

Data Sources & Types

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Data You’ve Collected

Data Somebody Else Collected that You’d Like to Highlight

Search & Social Data

Other

Data Sources


Data Sources




Other


Data Sources




Other ? ??


What Does Your Data Say?

How Much / What Percent

Trends

Correlations

Geographic


SOURCES: AppBrain, Appthority “App Reputation Report”, Distimo “2012 Year in Review” report, Distimo ”May 2013 A Granular App Level Look at Revenues: Google Play vs. Apple App Store” report, Gartner, Impiger Mobile Inc “Amazing Android App Market Stats” Slideshare, MakeUseOf, Mashable, Searchman SEO “App Store SEO” Slideshare, Statista, TechCrunch, The Richest

GRAPHIC BY BEUTLER INK FOR KINVEY

SENDS/RECEIVES DATAWITHOUT ENCRYPTION

AD NETWORKS AND/OR ANALYTICS

LOCATION TRACKING

SINGLE SIGN-ONSUPPORT

CONTACTS ANDADDRESSES

CALENDAR

60

92100

20

14

54

5250

4260

50

0

RISKY BUSINESS ALTHOUGH ALL iOS APPS SOMETIMES SEND UNENCRYPTED DATA, 84% OF USERS CONSIDER iOS TO BE MORE SECURE THAN ANDROID.

NEWCOMERS AND REVENUETHE PERCENTAGE OF REVENUE GENERATED BY NEW ANDROID APPS SUGGESTS GOOGLE PLAY MAY SOON CLOSE THE REVENUE GAP WITH THE APP STORE.

PROPORTIONOF REVENUE:

NEW APPS OF THE TOP 300 U.S. APPS

PROPORTIONOF REVENUE:

NEW PUBLISHERS OF THE TOP 250 U.S. PUBLISHERS

10%5% 15% 20%

iPHONE

iPAD

iPHONE

iPAD

10%5% 15% 20%

$999

$799

$499

$399

$799

A $999.99 PRICE CAP IS IMPOSED BY APPLE

$200

$200

$200

A $200 PRICE CAP IS IMPOSED BY GOOGLE

$199

$159

VIP BLACK

ALPHA TRADER

PREEBS

MIGHTY BRACE PRO

TAP MENU

MOST EXPENSIVEPLAY APP

GOT CASH?

MBE PREPARATION

NURSING CENTRALVUVUZELA

WORLD CUPHORN PLUS

MOST EXPENSIVE APPSFEW APPS APPROACH THE MAX PRICE POINT SET BY EACH MARKETPLACE (AND EVEN IF YOU PAY $999 FOR VIP BLACK ON iOS, YOU CAN'T ACTIVATE THE SERVICE UNTIL YOU VERIFY THAT YOU HAVE "ASSETS AND/OR INCOME IN EXCESS OF £1 MILLION.")

PRICE POINT DISTRIBUTION GOOGLE PLAY'S PRICING MODEL ALLOWS FOR A LARGER NUMBER OF PRICE POINTS (FROM TOP 100 APPS AS OF 7/9/2013).

DIFFERENTPRICE POINTS7

DIFFERENTPRICE POINTS29

APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT EASIER TO FIND APPS — EVEN WITH A KEYWORD MISSPELLED.

4,537 11,127

1

0

862 20,5749 19,316

10,52315,630

RESTERAUNT

FASION

CAMARA

NEWZ

HOTWLS

+ 112 iPad

+ 138 iPh

on

e

+ 46 + 110 iPad

+ 118

iPh

on

e

+ 37

+ 143+ 96

iPh

on

e

RUSSIA

CHINA

+ 94KOREA

+ 74TAIWAN

+ 60

JAPAN

FRANCE

+ 40UK

+ 111iPad

FINLAND

SWEDEN

iPad

iPh

on

e

+ 64

DENMARK

+ 111

iPad

iPh

on

e

TOP 5 COUNTRIES:GROWTH IN REVENUE, 2012

COUNTRY BY COUNTRY ALTHOUGH BOTH STORES ARE SEEING INCREASES IN REVENUE, THE APP STORE CONTINUES TO OUTPACE GOOGLE PLAY OUTSIDE THE U.S.

WHEN IT COMES TO THE TOP PUBLISHERS FOR EACH PLATFORM, THERE'S LITTLE CORRELATION BETWEEN THE NUMBER OF APPS PUBLISHED AND THE NUMBER OF DOWNLOADS GENERATED.(ORDERED BY NUMBER OF DOWNLOADS).

266APPS

2APPS

23APPS 13

APPS

144APPS 135

APPS 126APPS

31APPS

7APPS

60APPS

1 2 3 4 5APPLE GOOGLE GAMELOFT FACEBOOK GOOGLE ROVIO DISNEY GO DEV

TEAM EA ADOBE

TOP PUBLISHERS

CATEGORY BY CATEGORY ANDROID'S OPEN AND CUSTOMIZABLE PLATFORM HAS TRIGGERED A SIZEABLE CATEGORY OF PERSONALIZATION APPS.

GAMES & ENTERTAINMENT

EDUCATION

BOOKS & REFERENCE

26

11

10

14

12

8

GAMES & ENTERTAINMENT

PERSONALIZATION

BOOKS & REFERENCE

THE BIG PICTURE DESPITE A SIGNIFICANTLY LARGER MARKET SHARE, GOOGLE PLAY LAGS IN GENERATING REVENUE FOR DEVELOPERS.

$5.1 MILLION

GOOGLE PLAYMARKET SHAREAPPLE APP STORE

MARKET SHARE

74.4

18.2$1.1 MILLION

DAILY REVENUE

$5.1 MILLIONDAILY REVENUE

PEOPLE LOVE TO COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS FOCUS ON THE SAME METRICS—NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT

BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A LITTLE FUN AND VISUALIZE UNCONVENTIONAL COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES.

&UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY



Trends

Correlations

Geographic




Trends

Correlations

Geographic

Getting Started with Data Viz

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Getting Started

Identify your goals

Pinpoint your audience

Align your content to goals and audience

Structure your story!

TWEETS

PRESENTATIONS

FACEBOOK SHARES

DOWNLOADS

VIEWS

EMBEDS

COMMENTSCLICK

THROUGHS

EMAILS


Getting Started

Identify your goals




OLD FAITHFUL ERUPTIONS

ERUPTION DURATION (MINS)

WA

IT T

IME

BE

TW

EE

N E

RU

PT

ION

S (

MIN

S)

1.5 2 2.5 3 3.5 4 4.5 5

50

60

70

80

90


Getting Started

Identify your goals




PRESENTATION

INFOGRAPHIC

SOCIAL GRAPHIC

EBOOK/WHITE PAPER

SNAPSHOT

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Getting Started

Identify your goals





This Isn’t Easy

Who has skills in data analysis, data visualization AND design?

Not everyone is blessed with the innate ability to make brilliant data visualizations.

These Tools Can Help

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URLwww.infoactive.co

Descriptioninfographic builder that can create interactive visualizations

Pricestarts at $12 per month

Interface Usability

Results Customization


Allows you to create interactive infographics, not just static images

Allows raw data uploads

Limited, though high quality options in the free trial


URLwww.infogr.am

DescriptionInfographic creation tool

PriceFree with options to upgrade

Interface Usability



Allows data (live or static) uploads

Templates are very easy to customize and update

Does not allow downloads of finished projects or photo additions without upgrading to paid version


URLwww.piktochart.com

DescriptionFree infographic creation tool

PriceFree with option to upgrade

Interface Usability



Very helpful website with great tutorial when you start your first graphic

Allows data uploads (live or static)

Allows you to easily save and download finished image (watermark required in free version)

Easy to create graphics

Lots of image options and an intuitive search feature


URLwww.emaze.com

DescriptionA presentation tool with some chart functionality


Interface Usability



Lots of templates to choose from

Easy to add charts to slide formats

Does not allow data uploads or even pasting data into interface


URLwww.haikudeck.com

DescriptionA free presentation tool that includes some chart functionality


Interface Usability



A free presentation tool

Impressive results but time- consuming

No templates


URL www.canva.com

Description graphic design tool

Price Free with options to buy premium photos + fonts

Interface Usability



Although this site does not offer any chart functionality, it’s such a powerful graphic design tool that it’s worth mentioning

The site offers hundreds of templates for social, presentations, posters, and more

You can easily upload and integrate your own content


Free Fonts

Font Squirrel

Lost Type Co-op

Behance

MyFonts

Font Fabric

Ultralinx

dafont.com


Photo Editing

darktable

Fotor

Pixlr

SumoPaint

PicMonkey

Picadilo


Let’s keep in [email protected]

Twitter@jennykarn

Co-Founder & VP of Content @BeutlerInk

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data visualization for non-programmers

Design

journalists data visualization

jennykarn data youve

search social data

data sources types

jennykarn graphic

jennykarn beutler ink

google play lags

unconventional comparisons