datacentres europe 2014

We drive data center efficiency.

Rack-to-row-to-room-to-building architecture lowers cost.Improving both efficiency and system uptime requires a second look at today’s data centers! Featuring innovative and industry-leading physical infrastructure components, Schneider Electric™ data centers uniquely span traditional IT “white space” and facilities to improve interoperability, deliver true data center agility, and achieve cost-saving energy and operational efficiency. Our integrated architecture also lowers total cost of ownership, enables fast and easy design and deployment, and promises the highest availability.

It comprises best-of-breed components available from a single source and through a global supply and services chain. From our well-known APC InRow™ cooling units…to our innovative EcoBreeze™ facility cooling module with two economizer modes…to our unparalleled data center management software StruxureWare™ for Data Centers, Schneider Electric products canbe found literally in every data center domain.

We offer the most energy-efficient components — all uniquely engineered as a system. In the long run, the Schneider Electric rack-to-row-to-room-to-building approach reduces total data center life cycle cost up to 13 percent and 30 percent of data center physical infrastructure cost over 10 years!In fact, it’s the foundation of our Business-wise, Future-driven™ data centers.

©2014 Schneider Electric. All Rights Reserved. Schneider Electric, APC, Square D, InRow, EcoBreeze, StruxureWare, and Business-wise, Future-driven are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. All other trademarks are property of their respective owners. www.schneider-electric.com • 998-1158241_GMA-US_Note3

Our innovative data center physical infrastructure with full-visibility management lowers operating costs.

> EcoBreeze with Two Economizer Modes Only the scalable EcoBreeze automatically switches

between air-to-air heat exchange and indirect evaporative cooling to maximize conditions year-round.

> Data Center Facility Power Module Our modular, step-and-repeat approach to facility power

lets you expand capacity in 500 kW increments as needed, cutting OpEx by up to 35 percent and CapEx from 10 to 20 percent.

> StruxureWare for Data Centers With building-to-server visibility, StruxureWare

for Data Centers enables you to make informed decisions about your physical infrastructure.

> Reference Designs Our standardized architectures for various data center

con� gurations, from 200 kW to 20 MW, reduce time, cost, complexity, and system risk.

> Data Center Life Cycle Services Including energy management services, professional

services from planning, build/retro� t, and operations help ensure highest system availability and ef� ciency.

Facility Power Module EcoBreeze with Two Economizer Modes

StruxureWare for Data Centers Reference DesignsStruxureWare for

Business-wise, Future-driven.TM

TM

Get on the road to data center efficiency with our FREE white paper efficiency kit and enter to win a Samsung Galaxy Note™ 3.Visit: www.SEreply.com Key Code: 47207p

Get on the road to data center efficiency with our aVisit:

DatacenterEurope_US_May_47207p.indd 1 5/9/14 1:11 PM

Finally, an efficiency-minded business case for the DCIM you really want.Six ways StruxureWare for Data Centers software improves operational and energy efficiency.

©2014 Schneider Electric. All Rights Reserved. Schneider Electric, APC, StruxureWare, and Business-wise, Future-driven are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. All other trademarks are the property of their respective owners. www.schneider-electric.com • 998-1187091_GMA-US_Note3

Energy-efficient availabilityFor most businesses, cost, capacity, and carbon are top of mind. As a data center or facility manager, you need to manage system availability within the context of energy efficiency regulations and OpEx requirements to ensure that your data center always can accommodate these business requirements — without risking uptime.

Schneider Electric StruxureWare™ for Data Centers software combines monitoring, automation, planning, and implementation to provide a multifaceted, complete view of all data center functions — in an easy way that gives the right information to the right user at the right time.

The right information at the right timeOur advanced data center infrastructure management (DCIM) software enables you to see across the data center physical infrastructure from building to server so you can monitor and protect uptime, as well as simulate and analyze the effect of moves, adds, and changes in relation to cost, resource capacity, and energy use. Together, facilities and IT can ensure that your data center can adjust at any time to business needs, while balancing availability and energy efficiency.

Business-wise, Future-driven.™

Monitor energy index globallyGet information to stay well-informed of energy market opportunity and/or market risk.

Report energy use/costCollect, analyze, and report on your energy cost and consumption at the macro or micro level.

Show PUE across IT/facilitiesGenerate a power usage effectiveness metric and dozens of other relevant key performance metrics in real-time.

Simulate business-critical effects of system failure Pinpoint potential mission-critical IT consequences of power and cooling failure.

Identify excess capacityFind stranded capacity and determine which devices can be decommissioned or used elsewhere.

Generate DC energy charge-backsProvide energy use details that enable linking operating costs to each business unit user group for “charge-backs.”

Report energy Monitor energy Identify excess 1 2 3

4 5 6

Improve data center operations and efficiency! Get our FREE DCIM white paper today and enterto win a Samsung Galaxy Note™ 3!

Visit www.SEreply.com Key Code 47203p

Contents

> Executive summary

How Data Centre Management Software Improves Planning and Cuts Operational Costs”

End-to-end visibility of your data center:> Visualize change/capacity scenarios

> View your current and historic PUE/DCiE

> Maintain highest availability at all times

> See and manage your energy use

> Manage space and cages in multi-tenant facilities

> Enhance life cycle services from planning to maintenance

APC ™ by Schneider Electric products, solutions, and services are an integral part of the Schneider Electric IT portfolio.

> Executive summary

Datacenter-Europe_US_May_47203p.indd 1 5/9/14 10:43 AM

Our success is no puzzle

Secure. Resilient. Efficient.Digiplex is a leading data centre owner operating across Scandinavia and the UK.

Our expertise lies in creating the highest quality, secure environments for our customers’ mission and business critical ICT through flexible and scalable housing solutions.

Driven by technical innovation, experience and dedication, we are trusted by multinationals and government-affiliated operations alike.

With high security, cool climate locations, high power, excellent connectivity and carrier neutrality, we strive to ensure that every element delivers the best solution for our customers.

To learn more about our customised solutions and leading-edge sustainability please visit www.digiplex.com or email [email protected].

[email protected] | anixter.com

About Anixter: anixter.com/aboutus Legal Statement: anixter.com/legalstatement

14A3352X00 © 2014 Anixter Inc. • 04/14

Make a Difference to Your Data Centre.

Products. Technology. Services. Delivered Globally.

A few simple products and best practices can significantly increase the efficiency and savings of your data centre. Improve your data centre’s performance with Anixter’s Data Centre HealthCheckSM. Anixter’s technical experts will evaluate and document all aspects of your data centre and provide recommendations to help maximise your facility’s efficiency, sustainability and profitability. The Data Centre HealthCheck is based on Anixter’s ipAssuredSM program, which recommends the physical infrastructure products and best practices needed to support current and future data centre applications.

Anixter is a leading global supplier of communications and security products, electrical and electronic wire and cable, fasteners and other small components.

Visit anixter.com/dcHealthCheck



14A3352X00 © 2014 Anixter Inc. • 04/14




Electrical Infrastructure• 5-15 kV power cable• Building wire• Power whips• Low-voltage cable• Grounding and bonding• Flexible battery cable• Innerduct and conduit• Wire ties and labeling • Lugs and connectors• Bare copper

Power & Cooling Solutions• High airflow dispersion

floor tiles• Rack-mount power

distribution• Uninterruptable power

supplies (UPS)• Thermal management:

passive, hot and cold aisle containment, in-row closed coupled and precision cooling solutions

• Network and environmental monitoring

• Power surge and transient volt-age surge suppression (TVSS) protection

Security Solutions• Access control• Asset tracking• Cabinet-level electronic locking• Video surveillance• Perimeter detection• Intercom, sound and paging• Security consoles, racks

and cabinets• Video monitors

Network Infrastructure• High-performance copper and

fibre cabling systems• Racks and cabinets• Cable runway and raceway• Building entrance protection

(BEP)• Wireless Ethernet• Switches and routers• KVM solutions• Media converters• Power over Ethernet• Power and asset management• Transmission and access

products• Test equipment and tools• Cable management• Intelligent infrastructure

management (IIM)

Anixter has a broad infrastructure offering to fit your current and future data centre needs.

How healthy is your data centre?Request a free healthcheck at anixter.com/dcHealthCheck



14A3352X00 © 2014 Anixter Inc. • 04/14




Electrical Infrastructure• 5-15 kV power cable• Building wire• Power whips• Low-voltage cable• Grounding and bonding• Flexible battery cable• Innerduct and conduit• Wire ties and labeling • Lugs and connectors• Bare copper

Power & Cooling Solutions• High airflow dispersion

floor tiles• Rack-mount power

distribution• Uninterruptable power

supplies (UPS)• Thermal management:

passive, hot and cold aisle containment, in-row closed coupled and precision cooling solutions

• Network and environmental monitoring

• Power surge and transient volt-age surge suppression (TVSS) protection

Security Solutions• Access control• Asset tracking• Cabinet-level electronic locking• Video surveillance• Perimeter detection• Intercom, sound and paging• Security consoles, racks

and cabinets• Video monitors

Network Infrastructure• High-performance copper and

fibre cabling systems• Racks and cabinets• Cable runway and raceway• Building entrance protection

(BEP)• Wireless Ethernet• Switches and routers• KVM solutions• Media converters• Power over Ethernet• Power and asset management• Transmission and access

products• Test equipment and tools• Cable management• Intelligent infrastructure

management (IIM)

Anixter has a broad infrastructure offering to fit your current and future data centre needs.

How healthy is your data centre?Request a free healthcheck at anixter.com/dcHealthCheck

Connect to your data advantage

A SUITE OF DATA CENTRE SOLUTIONS DESIGNED TO MEET YOUR NEEDSThe right way to build a data centre is whatever way fits your needs. Business needs change. A single data centre solution rarely fits every situation. That’s why we offer a complete range of solutions, each designed to meet your needs. All come with a team of experts in design, construction, operations and finance. All are based on years of experience with customers like you. And all help you minimise the time to market, reduce costs, and increase reliability.

VISIT US ON STAND C4FOR YOUR CHANCE TO WIN A PRIZE!

e: [email protected] t: +44 207 954 9100w: www.digitalrealty.com

BERNARD GEOGHEGAN Senior Vice President and Managing Director, EMEA - Digital Realty

Bernard Geoghegan joined Digital Realty in April 2013 as Managing Director, EMEA, and is responsible for managing and driving the growth of the Company’s operations in EMEA. Previously, Mr. Geoghegan served as executive vice president of Colt Data Centre Services and was instrumental in developing its modular data centre offering. Prior to joining Colt, Mr. Geoghegan served as senior vice president of International Operations at Digital Realty from 2008 through 2010 after joining the Company in 2006 as vice president, Europe.

Big data, big value

Cisco has estimated that there will be over 50 billion devices connected by the year 2020, which will only create more data and put more pressure on businesses. But while IoT gathers pace, there are growing questions over whether businesses have the infrastructure to support the increased levels of data.

Data has quickly cemented its place as the driver of innovation, bringer of entertainment and staple for modern life. The fundamental benefit of ‘big data’ is the insight it can provide businesses. From analytics on consumer behaviour that enables targeted retail experiences, to helping governments address socio-economic problems and providing the backbones to developing cures for disease – the potential of big data is endless and its value priceless. Further, Gartner has estimated that IoT will unlock more than $1.9 trillion in economic value over the next six years. However, what must not be forgotten is where the data will be housed and how this ‘priceless’ data will be managed.

IoT is pricelessWhich makes the right data centre strategy just as priceless. Getting it right will open up new possibilities and businesses to define their own futures.

The continuous flow of data will often be shared with an ecosystem of partners and their own data to create new insights, or packaged with content to deliver different types of services. As such, the need for direct and secure access to partners and suppliers will drive the need for a range of connectivity options.

But the essence of IoT is speed of access to data, and speed of cross-referencing and delivery of insight - which makes latency a fundamental consideration. What must be remembered is that the inherent benefit of IoT is convenience and therefore investment in ensuring the underpinning infrastructure minimises outages and downtime must be towards the top of the list.

How companies manage this data is crucial IoT initiatives will inevitably leverage a combination of public cloud, private cloud and enterprise data centres. Regardless of the proportions of the mix, it is conceivable that the trend will squeeze the supply of data centre and cloud resources, particularly in areas near large population centres, major

metro areas or even industrial / manufacturing hubs, where data centre space is already at a premium.

But while it is still too early to tell exactly how the IoT will unfold over the next few years, one thing is clear: data centres will be critical. Any IoT initiative will require a tailored data centre strategy that balances current needs with future growth and potential applications.

As always, CIOs need to be confident that their data centre strategy provides the flexibility, scalability, security, availability and connectivity required for the here and now. But

CIOs of data-driven organisations (and what organisation isn’t, these days?) must not underestimate the explosion in data storage and manipulation that IoT is already starting to demand.

THE INTERNET OF THINGS - ARE YOU READY?The Internet of Things (IoT) and wearable computing are about to go mainstream in a big way. In fact, a report by IDC published this month expects IoT revenue worldwide to grow from $4.8 trillion in 2012 to $7.3 trillion by 2017.







Big data, big value


















Big data, big value












Solutions for Data Centers

Maximum uptime thanks to integrated data center solutions from SiemensSafe, secure and efficient data centers – from planning to execution

siemens.com/datacenters

GROUP

DATA4_210_297_FINAL_VECT.indd 1 09.05.14 16:59

Step by step with you!

Data Centers in Monaco ...… at the heart of international exchange

High-performance networks

Secure Infrastructures

Eco-responsible

Our sales teams are on hand to offer advice • +377 99 66 60 55 • [email protected]

MONACO TELECOM, HOSTING OPERATOR

A DEDICATEDREPRESENTATIVE

PERSONALISEDRECOMMENDATIONS

YOUR DATAIN MONACO

Join us at Stand D1 for a complimentary white board session.

See how you can transform your Data Center into a strategic asset, adapting to achieve your business goals.

Enable comprehensive energy and physical infrastructure efficiency through intelligent software, hardware and services. SmartZone™ Solutions provide granular visibility of power, space, environmental, asset and connectivity information that is accurate and actionable for operational optimisation.

Power consumption cut byresulting in reduced environmental impact

DCIM and cooling solutions can save up to of cooling energy costs

27%

Improve operational efficiency by up to40%50%

C

M

Y

CM

MY

CY

CMY

K

INTERXION-ADVERT-200x141-FINAL.pdf 1 06/05/2014 12:20:30

Join us at Stand D1 for a complimentary white board session.

See how you can transform your Data Center into a strategic asset, adapting to achieve your business goals.

Enable comprehensive energy and physical infrastructure efficiency through intelligent software, hardware and services. SmartZone™ Solutions provide granular visibility of power, space, environmental, asset and connectivity information that is accurate and actionable for operational optimisation.

Power consumption cut byresulting in reduced environmental impact

DCIM and cooling solutions can save up to of cooling energy costs

27%

Improve operational efficiency by up to40%50%

Critical Power Monitoring for Data Centre Success. Introducing the new StarLine® Critical Power Monitor (CPM). You want the best for your data centre. When it comes to power distribution, STARLINE gives you the best in effi ciency, reliability, and customisation. Now the STARLINE CPM offers an enhanced monitoring package that will allow you to monitor, integrate and display more data centre power information easily and reliably. To learn more about how our CPM can help your data centre or other mission critical installation, please visit www.StarlinePower.com/CPM.

Who providesturnkey solutionsfor new and existing data centre ?

As an expert in energyperformance and services,Bouygues Energies & Services has a wealth of world-classexperience in the delivery of highly resilient, energy-efficientand cost-effective, flexible andupgradable data centre solutions.

www.bouygues-es.com

BYes-A5-210x148-NC-UK_BYes 30/04/13 11:06 Page1

© 2014 Caterpillar All Rights Reserved. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

Built on a proven platform, the new 20-cylinder C175 4MVA requires less maintenance and provides the highest power density of any current generator set. Others have made promises about similar offerings, but the C175 is the largest high-speed generator on the market.

•55%reductioninfootprintcomparedtotwo3516Bs

•Aftertreatmentsolutionsavailable

•Biodieselcompatible

•Lowfuelconsumptionversionsavailable

•DesignedtoworkwithCat® UPS

cat.com/powergeneration/c175

CAT BUILT FOR IT AD.indd 1 07/05/2014 17:36

© 2014 Caterpillar All Rights Reserved. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

Built on a proven platform, the new 20-cylinder C175 4MVA requires less maintenance and provides the highest power density of any current generator set. Others have made promises about similar offerings, but the C175 is the largest high-speed generator on the market.

•55%reductioninfootprintcomparedtotwo3516Bs

•Aftertreatmentsolutionsavailable

•Biodieselcompatible

•Lowfuelconsumptionversionsavailable

•DesignedtoworkwithCat® UPS

cat.com/powergeneration/c175

CAT BUILT FOR IT AD.indd 1 07/05/2014 17:36

Enterprise Cloud Forum May 27, Salle Camille Blanc

Morning Session Chair: Daniel Beazer, Consultant, BroadGroup

0945h Opening Keynote: Leveraging SMAC for business growth and agility Tim Crawford, CIO Strategic Advisor, AVOA

1015h Cloud Migration Dr. Tobias Höllwarth, Höllwarth Consulting and Board Member of EuroCloud Europe 1045h Networking Break

1115h XaaS – Reimagining enterprise IT with everything-as-a-service Kara Sprague, Partner, McKinsey & Company

1140h Unleashing the Potential of Cloud in Europe Dr Francisco Medeiros, Deputy Head of Unit, DG Connect, Unit E 2 Software & Services, Cloud Computing, European Commission

1200h Customer Migration to Cloud Chair: Kara Sprague, Partner, McKinsey & Company Rogier van der Wal, Vice President Cloud Services, Ipanema Technologies Sebastien Lacoste-Seris, ATI Cloud Programme Director, SITA Dr. Tobias Höllwarth, Höllwarth Consulting and Board Member of EuroCloud Europe

1240h User Case Study: How Mega NZ is using the Cloud Xavier Buck, Europe Manager, mega.co.nz

1300h Lunch

Afternoon Session Chair: Richard Hall, CEO, CloudOrigin

1400h Data Centers and the Cloud challenge Pedro Prestel, President, EuroCloud Spain

1425h Challenges Today – Efficiency and Effectiveness James Walker, President, Cloud Ethernet Forum

1450h Challenges Today - Security Chair & Introductory Presentation, Glenn Wilkinson, Security Analyst, SensePost Etienne Greeff, Chief Executive Officer, SecureData Paul Simmonds, Co-editor, Cloud Security Alliance “Guidance” v3 and CEO, the Global Identity Foundation Alan Hartwell, Vice President, Security and Identity Solutions, Oracle EMEA Tim Sandage, Senior Risk & Compliance Strategist, Amazon Web Services

1545h Networking Break

1600h Managing workloads in the Hybrid Cloud environment Chair: Daniel Beazer, Consultant, BroadGroup Grant Kirkwood, CEO, Unitas Global Simone Brunozzi, Chief Technologist and Senior VP, vCloud Hybrid Service, VMWare

1630h The impact of Cloud Computing on Datacenters Estelle Barre, Global Segments Vice-President (Cloud & Service provider, IT, Finance), Schneider Electric20

27

2014 Programme

21

1650h Using Data Centres as Cloud Hubs Chair: Richard Hall, CEO, CloudOrigin Fabrice Coquio, Managing Director, Interxion France Jean Philippe Alfonsi, CSMO, Monaco Telecom

1710h User Case Study: A Personal Account of Migrating to Cloud Dr. Magnus Kuschel, Head of Service Innovation, Volvo Group Telematics

1730h User Case Study Orla Dunne, Head of Technology Infrastructure Europe, Goldman Sachs

1750h Closing Keynote: Welcome to the Cloud Epoch Duncan Johnston-Watt, Founder & Chief Executive Officer, Cloudsoft Corporation

1815h Close of Enterprise Cloud Forum

Datacentres Europe Plenary Theatre May 28, Salle Prince Pierre

Session Chair: Bernard Lecanu, President, EUDCA

0855h Official Opening and Welcome Bernard Lecanu, President, EUDCA

0900h Congress Keynote Trends in Data Center @ the pulse of the Digital Economy Presented by: Paul-François Cattier, Global Senior Vice President Datacenter, Schneider Electric

0925h Masterclass: Beyond the PUE Plateau Presented by Joe Kava, Vice President Data Center, Google

1010h DCIM Thought Leadership Panel Panel Chair: Jan Wiersma, Vice President Global Cloud, SDL Opening Presentation: Andrew Flint, Technical Director, Middle East, Anixter International Mark Thiele, Executive Vice-President, Data Center Tech, Switch SUPERNAP Lex Coors, Vice President DTEG & Chief Engineering Officer, Interxion George Brooks, Senior Vice President, Enterprise Product & Market Management, CommScope Michael Adams, Director EMEA, HP Critical Facilities Services, Hewlett-Packard Michael Akinla, Senior Systems Engineer, Panduit


Session Chair: Alex Rabbetts, Managing Director, MigSolv

1115h Where to from here? Global Datacentre Market Review – Future Risk, Potential Opportunity Steve Wallage, Managing Director, BroadGroup Consulting

1135h Enterprise Infrastructure Leadership Roundtable Chair: Gerd Simon, Independent Consultant Herbert Fuchs, Senior Director, Global IT Infrastructure & Information Security, Stryker Corporation Riccardo Degli Effetti, Head of Data Centre Operations, BSkyB Sebastien Lacoste-Seris, ATI Cloud Programme Director, SITA

1205h Keynote Converging the data center to a software-defined future Bertram Stahl, Strategy Lead, Data Centre IT Infrastructure and Cloud Consulting Services, Technology Services Consulting EMEA, HP

1230h Keynote Defining the new Cloud Ecosystem William Barney, CEO, Global Cloud Xchange a Reliance Company

1300h Lunch Sponsored by Digiplex

28

Session Chair: Jahrl Stefan Norberg, IT Infrastructure Expert & Market Development EUCDA

1400h The Infinite Data Centre: Becoming an integral part of the IT solution Andrew Roughan, Product & Marketing Director, Infinity SDC

1420h Masterclass The Software Defined DataCentre Joe Baguley, Chief Technology Officer, EMEA, VMware

1445h Future View: IT as a Utility Jan Wiersma, Global Vice President Cloud, SDL discusses his radical thoughts.


Session Chair: Jahrl Stefan Norberg, IT Infrastructure Expert & Market Development EUCDA

1530h Keynote A. William Stein, Interim Chief Executive Officer, Chief Financial Officer and Chief Investment Officer, Digital Realty

1555h Smarter Data Centres - Enabling Business Change and Innovation Chris Scott, Service Area Executive, Data Centre Site and Facilities – Europe, IBM Global Technology Services

1610h Where will the data come from? Where does it go? Why do we care? Chair: Stephanie Liston, Senior Counsel, Charles Russell LLP Andrew Peters, CEO, Pole Star Space Applications Ltd Rosemary Lokhorst, Vice President Corporate Development, Living PlanIT Mary Whatman, Founding Partner, Parhelion

1640h Prefabricated Data Centre Solutions: Coming of Age Henry Daunert, Pre-Fabricated Modular Data Centers Executive, Schneider Electric

1700h How Far Will Data Centre Growth Markets Grow? Chair: Marion Howard-Healy, Senior Consultant, BroadGroup Andris Gailitis, CEO, DEAC Constantinos Shiatis, Principal Banker, Information & Communication Technologies Team, European Bank for Reconstruction and Development Neven Dilkov, Managing Director, Neterra Stuart Evers, Chief Sales Officer, Turk Telekom International Michal Gryzbkowski, Founder and CEO, beyond.pl Billy Lee, CEO, Freenet and Chairman, Malaysian Data Center Association Alexandros Bechrakis, Commercial Director, Lamda Hellix

1740h World Datacentre Leadership Roundtable Chair: Steve Wallage, Managing Director, BroadGroup Consulting Michael Tobin OBE, CEO, TelecityGroup Bernard Geoghegan, Managing Director Europe, Digital Realty Byrne Murphy, Chairman, DigiPlex

1835h EU Code of Conduct Annual Awards The annual awards ceremony presented by the European Commission Presenter: Dr Paolo Bertoldi, DG JRC, European Commission

DCE Special Award As the event celebrates its 10th anniversary, a special Industry Award is presented. Presenter: Philip Low, Managing Director, BroadGroup

1930h Reception and After Party Sponsored by Digiplex

22

Energy & Design Theatre May 28, Salle Camille Blanc

Session Chair: Günther Huth, Director, GePlan Ingenieure GmbH

0935h Keynote Vision Data Center 2025 Appal Chintapalli, VP Marketing EMEA, Emerson Network Power

1000h Energizing Cloud Data Centres John Kovach, Global Head, Data Centers Vertical Market, Siemens Industry 1025h Data Center Lifecycle Services Steven Carlini, Senior Director, Data Center Global Solution Marketing and Business Development, Schneider Electric

1045h PUE Derek Allen, Group Operations Director, Global Switch

1100h Power and Cooling the Cloud and other High Density Data Centers Dr Bob Sullivan, Independent Consultant in High Density Cooling and Energy Efficient Computer Rooms

1125h Reducing Energy Consumption through Cloud Dr. Ivona Brandic, Assistant Professor at the Distributed Systems Group, Information Systems Institute, Vienna University of Technology (TU Wien)

1145h The Future of Renewables in the Data Centre Peter Jones, Programme Manager, Global Infrastructure, Google Inc

1210h User Case Study: Tapping into financial and environmental benefits through a strategic data centre transformation Riccardo Degli Effetti, Head of Data Centre Operations, BskyB

1230h Future Dynamic Energy Management for Cloud Data Centres Chair: Christophe Garnier, The Green Grid Derek Allen, Group Operations Director, Global Switch Stephane Levillain, Director, Data Center Business Development EMEA, Eaton Michael A.C. Maus, COO, DATA4

1255h Power Security - Key drivers of data centre power security and effects on performance and costs Rikardur Rikardsson, Director of Business Development, Landsvirkjun - the National Power Company of Iceland

1315h Lunch Sponsored by Digiplex Session Chair: Paul Rivett, Group Operations Director, CNet Training

1400h Where to Start – Solution Guide for Sizing Power and Cooling Requirements Jeffrey Metcalf, Technical Marketing Engineer – UCS, Cisco Systems

1420h Is Liquid Cooling the future? Chair: Emmanuel Tong-Viet, Architect, Energy Efficiency SME, IBM Bob Shatten, President, TeraCool LLC Phil Hughes, CEO, Clustered Systems Company Dr Jon Summers, Institute of ThermoFluids (iTF), School of Mechanical Engineering, University of Leeds 1445h 5 Critical Steps to Achieving Energy Efficiency in the Data Centre Mark Thiele, Executive Vice President, Switch SUPERNAP

1505h Data Centre Design and Construction

1505h Architecting efficiency into new build data centre design Introductory Presentation and Chair: Andrew Harrison, Director, ARUP

1520h A Breakthrough in Design: Industrialized Medium Size Solutions Brice Fourney, Engineering Department Deputy Director, Bouygues Energies & Services

23

1535h Panellists Mark Swift, Director of Marketing, Universal Electric Corporation Giles Proctor, Vice President, Data Center Construction & Operations, Pacnet Sebastien Coquoz, Data Center Market Development, Caterpillar

1555h Power Conditioning of Micro Grids and Co-Generation Systems Bernd Ehlert, Managing Director Sales, Piller Germany

1610h Curbing the CRAC Addiction in Cooling Data Centres Don Beaty, Founder and President, DLB Associates Mark Monroe, CTO & Vice President, DLB Associates

1625h Cube Data Center - Efficiency in the Third Dimension Alexander Hauser, CEO, e³ computing GmbH Juergen Bieser, Head Center of Competence Data Center / Critical Systems, Bilfinger HSG Facility Management GmbH

1640h The power of the hub in the cloud Fabrice Coquio, Managing Director, Interxion France Jean Philippe Alfonsi, CSMO, Monaco Telecom

1655h Data Centres as Flexible Energy Players within the Smart City and Smart Grid Dr Massimo Bertoncini, European Project Director, Engineering Ingegneria Informatica

1715h Data Center Global Telecommunications Cabling Standards Landscape and Latest Developments Jonathan Jew, BICSI & J&M Consultants

1730h Prefabricated Datacenters: User Case Study Estelle Barre, Global Segments Vice-President (Cloud & Service provider, IT, Finance), Schneider Electric Evgeny Bogdanchikov, CEO, DataPro

1745h Case Study: The Largest Indirect Evaporative Cooled Data Centre in Europe Jon Pettitt, Data Centre Key Account Manager for indirect evaporation data centre cooling solutions and Energy Efficient Systems, Munters Air Treatment EMEA

1800h Measuring Future Energy Efficiency: Thought Leadership Panel Chair: Professor Ian Bitterlin, The Green Grid Mark Monroe, CTO & Vice President, DLB Associates Uwe Schrader-Hausmann, Chief Technical Officer, Active Power Pascal Lecoq, Practice Director, HP Technology Services France Vello Ehvert, President, Ehvert Mission Critical

1830h Close of Energy & Design Theatre

Training Theatre May 28, Espace Ravel

Designed specifically for professionals operating in these vibrant and fast moving sectors, CNet Training’s Global Data Centre & Network Infrastructure Education Framework is a unique program of education, training, certification and accreditation that covers the widest scope of skills and knowledge.

Previewing one of the largest portfolios of training services for the Data Centre sector, CNet is providing 3 programmes exclusively at DCE 2014.

1300-1400h Data Centre Energy Metrics Understand and discuss present and future data centre energy efficiency metrics. This technical presentation will explore the benefits of metrics and how they apply to the respective data centre environments.

1500-1600h Data Centre Energy Audits Focused on energy audits, this presentation identifies the primary areas of data centre inefficiency and explores the key audit areas and the mechanisms required to deliver a successful energy audit.

24

29

25

Demo Theatre May 28, Espace Ravel

The popular Demo Theatre returns with new ideas, product launches, information and detailed content which offer an in-depth understanding and answers to questions from selected companies and research organizations.

1030-1130h Continuous Modelling in Operation: A Case Study - How a Global Bank’s Data Center saved $10 million Alex Dorn, Engineering Manager EMEA, Future Facilities

1140-1240h Cyber Fortress Luxembourg David Foy, Head of Corporate Sales, POST Telecom SA 1250-1400h Starting your Datacenter Transformation with HP Transformation Experience Workshops Rainer Auer, Senior Consultant EMEA International Expertise Team, Hewlett Packard

1400-1500h Data Center Virtual One, the first Training Simulator for Data Center Operations and Maintenance Ghislain Colom, COFELY-GDF SUEZ Luis Martins, COFELY-GDF SUEZ 1510-1600h Start With The End In Mind (SWTEIM for short) Philip Collerton, Managing Director EMEA, Uptime Institute Alfonso Aranda Arias, Consultant, Uptime Institute Rafael Serrano González, Senior Consultant, Uptime Institute

1610-1650h Market Study on Data Center Infrastructure Management Monika Grass, Consultant, Grass Consulting 1700-1800h What is a responsible Datacenter? In regards to economic, social and environmental dimensions Michael A.C. Maus, COO, DATA4 Hélène Michel, CMO, DATA4 Group, President, NPO Europe4StartUps

DCE Networking Lounge May 28, Espace Ravel

Sponsored exclusively by Anixter, the 250m2 sea-view lounge offers attendees an outstanding meeting space.

Anixter will be hosting the Networking Lounge at Data Centres Europe along with their key Technology Alliance Partners. The lounge will give attendees a great opportunity to learn more about Anixter’s data centre solutions and discover industry-leading manufacturers latest products and technology.

Datacentres Europe Plenary Theatre May 29, Salle Prince Pierre

Session Chair: Marion Howard-Healy, Senior Consultant, BroadGroup

0900h Data Centre site selection – security, criteria and pitfalls Chair and Opening Presenter: Alex Rabbetts, Managing Director, MigSolv Mark Acton, Critical Product Director, Norland Managed Services Michiel Steltman, Chairman, Dutch Hosting Providers Association

0925h European Colocation and Hosting Leadership Panel Chair: Tim Anker, Founder & Director, Colo-X Fabrizio Gorietti, Chief Strategy Officer, Telecom Italia Sparkle Group Miguel Moreira, Managing Director of PT Cloud, a Data Centers Unit, PT Portugal Greg McCulloch, Chief Operating Officer, DigiPlex Stuart Paul, Data Centres Director, Manx Telecom

1010h Firesider: Virtus Data Centres Interviewer: Olivier Alquier, Director of Sales France and Eastern Europe, CommScope User: Neil Cresswell, CEO, Virtus Data Centres

1030h How to Invest in Data Centre and Cloud Assets Chair: Nicholas Topham, Partner, The Strategy People Opening Presentation: A Hands On Investor’s Perspective of Data Centres Byrne Murphy, Chairman, Digiplex Panel: Sam Kemp, Corporate Director, TMT, Barclays John Wilson, Relationship Director, Corporate Asset Finance, Lombard Milan Radia, Managing Director, Equity Research, Jefferies International Daryl Seaton, Chief Financial Officer, VIRTUS Data Centres


1140h The importance of Data Centre Asset Management and pitfalls of DCIM Steve Beber, Managing Director, Trackit Solutions

1200h The Rise of Aisle Containment in Data Centres Ian Cathcart, Technical Sales Manager EMEA, Chatsworth

1230h The Data Centre of the Future Lex Coors, Chief Engineering Officer, Interxion Headquarters


Session Chair: Gerd Simon, Independent Consultant

1400h Evolving Needs in High Performance Network Infrastructure Dr Thomas Wellinger, Market Manager Data Centre, R&M

1430h The cool side of a data centre technology roadmap Dr Jon Summers, Institute of ThermoFluids (iTF), School of Mechanical Engineering, University of Leeds

1500h DCIM - Bringing Intelligence to the Data Center Michael Akinla, Senior Systems Engineer, Panduit

1520h Close of Plenary Theatre

Cloud Tech Theatre May 29, Salle Camille Blanc

Session Chair: Jonathan Jew, Representative, BICSI

0915h Big Data, cloud service, and mobility: planning the next-generation datacenter Michael Adams, Director EMEA, HP Critical Facilities Services, Hewlett-Packard

0945h The Internet of Everything and the role of the data centre within it Ian Kennedy, Vice President, Systems Engineering Europe, Middle East, Africa, Russia, Cisco Systems

1010h The art of Big Data Science: Managing Big Data in the Cloud Chair: David Prior, Founder & CTO, Xuvasi Ltd Alexander Kagoshima, Data Scientist, Pivotal Inc Violeta Vogel, Chief Data Scientist, PostFinance Adam Woznica, Manager, Analytics and Revenue Optimization, Expedia Benjamin Rey, Co-Founder & Chief Scientist, Wisemetrics


1110h The role of brokers in managing cloud costs: migration, managing services, and hybrid clouds John Bruylant, Business Cloud Broker, CEO/Founder, Global Cloud Brokers Services 1130h Do you really need to set up a data centre in every European country to comply with data security legislation? Mark Bailey, Partner, Speechly Bircham LLP

1200h Cybersecurity Workshop Alan Hartwell, Vice President, Security and Identity Solutions, Oracle

26

BroadGroup reserves the right to amend the programme at any time

27

1230h Maximizing Renewable Energy Utilization in a Data Centre Giovanni Giuliani, Master Architect, Hewlett Packard


Session Chair: Peter Gothard, Reporter, Computing 1400h Mirror, mirror on the wall, where is your data after all? Thomas Kinast, Key Account Manager, Fabasoft Cloud GmbH

1420h The Future of Cloud Richard Hall, Chief Executive, CloudOrigin

1445h Close of Cloud Tech Theatre

Training Theatre May 29, Espace Ravel

Designed specifically for professionals operating in these vibrant and fast moving sectors, CNet Training’s Global Data Centre & Network Infrastructure Education Framework is a unique program of education, training, certification and accreditation that covers the widest scope of skills and knowledge.

Previewing one of the largest portfolios of training services for the Data Centre sector, CNet is providing 3 programmes exclusively at DCE 2014.

1000-1100h Data Centre Cooling Constraints and the Way Forward With cooling systems coming under increasing pressure due to the ever-increasing power demands, this presentation discusses the benefits of efficient airflow management and the various cooling options that are now becoming available.

Demo Theatre May 29, Espace Ravel

1000-1100h Presentation Andrea Ferro, Senior Product Manager, Emerson Network Power Roberto Felisi, Product Marketing Director, Thermal Management, Emerson Network Power

1110-1210h Wireless and Mobile Infrastructure and the Datacenter Ronald van Kleunen, Managing Director, Globeron

1220-1250h How to Reduce Energy Costs in Your Data Centers Using ThinkLite LED Technology Bob Shatten, President, TeraCool, LLC

1300-1350h Wanted: Trustworthy business cloud Thomas Kinast, Key Account Manager, Fabasoft Cloud GmbH.

DCE Networking Lounge May 29, Espace Ravel

Sponsored exclusively by Anixter, the 250m2 sea-view lounge offers attendees an outstanding meeting space.

Anixter will be hosting the Networking Lounge at Data Centres Europe along with their key Technology Alliance Partners. The lounge will give attendees a great opportunity to learn more about Anixter’s data centre solutions and discover industry-leading manufacturers latest products and technology.

SPONSORS

INTELLIGENT INFRASTRUCTURE

www.rdm.com

If you are looking for trusted advice and enduring post-sales service – R&M can help.

As a global Swiss developer and provider of connectivity systems for high quality, high performance Data Center networks with operations in more than 30 countries, R&M offers trusted advice and tailor-made solutions that help Infrastructure and Operation Managers delivering agile, reliable and cost-effective services for a business-ori-ented IT infrastructure. R&M’s Convincing Cabling Solutions approach helps enterprises to holistically plan, align and converge office, data center and access networks. Our fiber optic, copper and infrastructure monitoring systems ensure the most stringent standards in product quality. With a modular platform approach, intelligent infrastructure management, and field-proven migration paths to 40G and 100G Ethernet, customers can get the flexibility to adapt their phys-ical networks and easily respond to ever occurring change.

Oasis™ IEC sets the bar at the largest indirect evaporative cooled data centre in europe DigiPlex’s reliable, energy efficient data storage at their new €60m data centre at Fetsund Oslo using Munters Oasis™ IEC indirect evaporative cooling (IEC) technology. A total of 52 Oasis IEC 200s will reduce energy consumption and provide a secure data hall climate. The new facility will be capable of cooling over 10MW of IT power, making it the largest indirect evaporatively cooled data centre in Europe.

Greg MCCulloch DigiPlex’s Chief Operating Officer comments: “Driving forward energy efficiency in our industry is a major focus for us and this system halves the amount of energy used to keep our servers working at an ideal temperature.

This not only helps save our customers thousands of pounds in energy costs but also ensures that our facilities are amongst the most sustainable in the sector”

• Annual pPUE of 1.06 • Peak load PUE no more

than 1.12 • Data centre air fully

separated from outside • Lower capital costs on

mechanical refrigeration and switchgear

• High efficiency cooling

Read the full case studymunters.com/digiplex [email protected] Tel: +44 (0)1480 410223

Data Centres Europe Congress 28/29 MayStand C3

Presenting: Indirect Evaporative CoolingJon Pettitt, 28th May, 17.45

Energy & Design Theatre

New! Oasis IEC wins German best technology award for efficient data centre cooling without refrigeration

Energise your data centre, maximise the value of your investment.

Our end-to-end solutions can truly energise your data centre. With innovative technology, efficient operation and outstanding flexibility, we lower not only your operating expenditure, but also your total cost of ownership.

From power distribution equipment to lighting, and cable management to airflow management, Eaton data centre solutions offer optimised performance to meet the

highest levels of reliability, resilience, and safety. And with Eaton’s market-leading power management software, you can also monitor and manage your whole data centre environment from one location.

Visit our stand A7 to discover how to maximise the value of your investment.

www.eaton.eu

SEEUS AT:

Monaco,

28-29 May, Stand C5

Datacentres

Europe 2014

Piller DCE If any problems arise concerning this document, please contact Oyster Studios on +44 (0)1582 761212.

Publication: Datacentres Europe Event Guide

Insert Date: May 2014

Copy Date: 09-05-014

Ad Size: 141 x 200mm

Booking Ref: Piller

Job Number: 4055

File Name: Piller_DCE_141x200_09-05-14

Last Updated: 28-04-14

Proof Stage: 1

Approved by:

DATA IS CRITICAL TO YOUR BUSINESS

@MigSolv_saysMigration Solutions Ltd 0845 251 2255 [email protected] MigSolv.com

SECURE DATA CENTRES TRUSTED ADVICE

Iceland is one of the world's select few countries to produce all its energy from renewable sources – falling water, the heat of the earth and the force of the wind.

Landsvirkjun gene rates three quarters of all electricity in Iceland, primarily for clients in energy intensive industry and data services.

We offer Europe's most competitive energy contracts, with long ‑term agreements, advan tageous prices and exceptional power security. The cool climate, plenty of power and room for development make Iceland an exciting location for the data industry.

www.landsvirkjun.com/datacenters

Poweringthe Future

LUXEMBOURG AWARDS 2013

ICT Company of the YearManaged Services Provider of the Year

TrustedAdvisory Services

TrustedManagedServices

TrustedCloudEurope

TrustedSecurityEurope

TrustedResilienceServices

TrustedData Centre Services

Make Finland your next move.Come and meet Team Finland – to learn

about new direct fi ber Sea Cable to Germany

and energy tax reduction for data centers.

Good news for data center business.

Meet Team Finland at booth A16.

POWER OUTPUT

UP TO 3MVA

Meet the latest development from EURO-DIESEL, the next generation of Diesel Rotary Uninterruptible Power Supply systems : the NO-BREAK KS®7 .

Visit euro-diesel.com/en/no-break-ks7e for details.

AD-KS7e-2014-A5.indd 1 24/04/14 07:47

Founded in 2007, The Green Grid is a non-profit global consortium dedicated to advancing effective and accountable resource efficiency across the entire information and communications technology (ICT) ecosystem.

Join the world’s leading ICT companies to:

• Develop new metrics • Drive best practices and global specifications • Collaborate with industry standards organizations • Proactively engage government bodies for effective policy • Make important connections with industry peers

www.thegreengrid.org/join-us

BroadGroup, Premier House, 12-13 Hatton Garden, London, EC1N 8AN tel: + 44 (0) 20 71995 732. fax: + 44 (0) 870 922 3452. email: [email protected] www.broad-group.com www.datacentres.com www.datacentreseurope.com

Upcoming Events

Conference: 1 day.

Audience Profile: Enterprise end users managing IT assets; C Level, Senior Strategic, Operational, Engineering and Financial Management of datacentre, hosting and cloud businesses.

Overview: Enterprises and third party operators across central and eastern European markets are transforming to cloud datacenters, fast becoming the indispensable infrastructure for computing, storage and management of big data. Enterprises require simple and scalable ways to create interoperability among many siloed data and endpoints, which offer highly available, multi-tenant and elastic integration cloud to support high density computing.

Datacloud Central/Eastern Europe Warsaw, 14 October 2014

Conference: 1 day.

Audience Profile: Financiers, Investors, Private Equity, Hedge Funds, Bankers, Investment Agencies, Property, Legal Counsel and Enterprise end users managing IT assets; C Level, Senior Strategic, Operational, Engineering and Financial Management of datacentre, hosting and cloud businesses

Overview: Investment in datacentre and cloud increasingly focuses on Asia regional operators and specialist niche players. The conference evaluates market drivers and business plans that promise to create value, the financial instruments available to support the expansion of IT assets and infrastructure particularly out of China, and how the potential for IPO’s will result in a new market structure.

Finance & Investment Forum Asia Hong Kong, 6 November 2014

Conference: 1 day.

Audience Profile: In-House Legal Counsel of Enterprise end users managing substantial IT assets; C Level, Senior Strategic, and Financial Management of datacentre, hosting and cloud businesses; Law firms and professional intermediaries; international and government experts.

Overview: Drawing on approaches that corporates have pursued to overcome regulatory hurdles and aims, together with government, legal and internet experts, this new conference aims to define global collaboration to enhance legal certainty for cloud services.

Regulating the Cloud London, 25 November 2014

BroadGroup is an Information Media Technology and Professional Services company providing a value chain of

publications, conferences and consulting services to fast growing niches in the IT and Telecoms sector.

With an acclaimed consulting practice and the largest library of research reports in the datacentre sector worldwide,

our research methodologies are free from potential conflicts of interest. BroadGroup’s consulting work specialises

in commercial due diligence, demand analysis, and financial and business planning analysis.

www.broad-group.com

Datacentre and Cloud ReportsFocused research experience in global IT markets

Colo Markets Quartely (CMQ)“Timely, accurate European market data”

BroadGroup is launching a new independent and accurate analysis of the colocation market covering four Tier 1 cities in Europe. Timely standard deliverables are provided on a quarterly basis enabling users to track market metrics over time including:

• Forecasts, trends, high value and data integrity for operators and investors in Europe• Tier 1 cities - Amsterdam, Frankfurt, London/M25, and Paris • Data centre supply (current and planned MW or m2) • Available capacity in those cities• Data centre demand – kW sold (current and planned)• Vertical sector trends and the top sectors which are driving demand• Pricing expectations in 2014• Buying behaviour – channels to market and user criteria• Reasons for losing and winning deals• Plus Access to the consultants who are conducting the survey each quarter• Pre-Publication offer open at DCE 2014 – ask at the BroadGroup stand.

Hong KongHong Kong has sustained a vibrant datacentre sector, and this new report analyses how itbenefits most from local companies well-versedin technology and the regional markets whichthrough their efforts will continue to makeHong Kong a hub for telecommunications as acloud gateway to China. Publication June 2014.

VietnamThe report is a new and valuable overview of the current developments in Vietnam’s datacentregrowth, and a useful entry point for companiesengaged in the sector who wish to understandthe composition of the local market and how it is evolving. Publication date June 2014.

South East AsiaThis new report - the 4th edition - evaluates 83 vendors with 187 datacentres across the 4 South East Asian markets of Singapore, Malaysia, Thailand and Indonesia. The number of facilities detailed in the report, will increase across the forecast period to 2015, with m2 capacity growth of approximately 40%.

Europe 5th EditionThe 5th edition of the acclaimed and definitive Data Centres Western Europe report. The report includes a detailed analysis of 18 Western European countries, with market data, market analysis, key players and attractiveness as a data centre location. Packed with data points, the report is an invaluable resource for any company engaged in the datacentre sector. Pre-Publication offer now open at DCE2014 – ask at the BroadGroup stand.

Central and Eastern EuropeThe first edition of BroadGroup’s Data Centres Central & Eastern Europe report includes detailed analysis of four CEE markets - Czech Republic, Hungary, Poland and Romania. Given the relative immaturity of the data centre market in this region and the hegemony of players, the report’s primary comparisons are of the relative merits of the market on a country basis.

BrazilA new assessment of Brazil, the sixth largest economy in the world, the report highlights changes impacting the country market for datacentres - segmented as Hosting/Colocation, Carrier-Owned, IT Outsourcing/Systems Integrators and Enterprise datacentres - market trends and drivers, price movements, energy pricing, a review of current players and their facilities, identifies potential growth opportunities and projects forecasts over the next three years.

BroadGroup, Premier House, 12-13 Hatton Garden, London, EC1N 8AN tel: + 44 (0) 20 71995 732. fax: + 44 (0) 870 922 3452. email: [email protected] www.broad-group.com www.datacentres.com www.datacentreseurope.com

Global Platinum Sponsor

www.digiplex.com

datacentres europe 2014

Documents

data center efficiency

various data center

data center domain

todays data centers

true data center agility

futuredriven data centers

schneider electric rack

operational efficiency