date: in 12 pts culture creative europe prague 7 june 2012 marc-hector vanderhaegen culture...
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Date: in 12 ptsCulture
Creative EuropePrague
7 June 2012
Marc-Hector VanderhaegenCulture Programme & Actions
European CommissionDaniela Stanikova, MEDIA Desk CZ
DG Education and Culture – Culture Programme and Actions Unit
Date: in 12 ptsCulture
- Introduction
- Why a Creative Europe programme?
- What problems is it seeking to address?
- The new objectives, priorities and instruments
- Cultural and Creative Sectors Financial Facility
- International dimension
- The timetable for negotiations
Overview
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- A programme for the cultural and creative sectors for
2014-2020
- Bringing together 3 existing programmes (Culture – MEDIA – MEDIA Mundus)
- Creating a new financial facility
- Proposed budget of € 1.8 billion for 7 years
- 37% increase on current levels
- Contribute to Europe 2020 strategy
Introduction
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In addition to the intrinsic value of culture
Big potential of Europe’s cultural and creative sectors
Driver of economic growth and employmentGreater contribution than many other key sectorsHigher than average growth rates in recent yearsSectors of the futureBut facing common challenges and could contribute even
more!
Why Creative Europe?
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Creative Europe framework
€1.8 billion
Culture
30 %
MEDIA
55 %
Cross-sectoral
15 %
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Building Creative Europe on long term experience
Public consultation
CREATIVE
EUROPE
MEDIA 2007 – interim evaluation
Culture Programme – interim evaluation
Structured dialogue with the sector
Studies, research
Policy initiatives – Green Paper on CCI, Council conclusions
Open Method of Coordination with Member States
Pilot projects on artist mobility
Impact Assessments
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What problems is Creative Europe seeking to tackle?
4 challenges
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A fragmented market
Digital shift
Access to finance
Lack of data
Culture
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A fragmented market /cultural spaceProblem
• Fragmented markets/space, many small markets
• Europe’s linguistic diversity
• Difficulties for artists and cultural works to break into new
countries
• Cultural and linguistic diversity a challenge, but also a richness
and value the EU is committed to safeguarding and promoting
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Creative Europe will:
Culture
CONTINUE TO:
• International collaboration
• Develop international careers
• Transnational circulation of works
NEW FOCUS:
• Support the development of long-term audiences
for European cultural works
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The digital shiftProblem
• Changing how art is made, disseminated, distributed, accessed, consumed and monetised
• Change in paradigm: need to engage audiences as active participants, not just passive observers
• Knowledge is fragmented across Europe
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Creative Europe will:
Culture
NEW FOCUS:
• Provide support for actions to provide skills, competences and know how to strengthen the cultural and creative sectors, including:
– Encouraging adaptation to digital technologies– Testing new approaches to audience development – Testing new business and management models
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Access to financeProblem
• Access to private lending
Creative Europe will:
• Create a facility to guarantee bank loans• For cultural and creative sector SMEs, profit making and non
profit• Complementary to grants, for different needs• Incentivise banking sector and permanently change mentality
towards cultural and creative sectors
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Lack of data
Problem
• Very little comparable data in cultural field
Creative Europe will:
• Support better data collection
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How to tackle the problems?
• New and refocused objectives and priorities
• Simplified instruments
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General objectives
• Fostering the safeguarding and promotion of European cultural and linguistic diversity
• Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth
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Specific objectives
• Support the capacity of European CCS to operate transnationally
• Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond
• Strengthen the financial capacity of CCS, in particular SME
• Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models
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Architecture
Culture strand
Media strand
Cross-sectoral strand
Culture
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Culture strand - New priorities
Capacity-building• Support cultural operators to develop skills and knowhow to facilitate
adjustment to the digital technologies, including testing new approaches to audience development and new business models
• Support artists/cultural professionals to internationalise their careers• Strengthen European and international networks to facilitate access to new
professional opportunities
Transnational circulation• Support international touring, events and exhibitions• Support literary translation• Support for audience building and building a long-term audience for
European cultural works
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Culture instruments
• Reduction in number of calls managed by EACEA from 9 to 4
• 4 main grant instruments managed by EACEA:– Cooperation projects – European networks – European platforms– Literary translation
• Special actions managed by Commission (European Capitals of Culture, EU cultural prizes, European Heritage Label)
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MEDIAúspěšné programy zůstanou ZACHOVÁNY
Azůstanou i nadále zaměřeny na specifické segmenty
audiovizuálního průmyslu – producenty, distributory a kina/uvádění filmů
zajištění dovedností, budování kontaktů a sítí, podpora vývoje audiovizuálních děl podpora distribuce zahraničních filmů na všech platformách, podpora nových obchodních modelů distribuceumožnění přístupu na trh a mezinárodní spoupráce a koprodukce v Evropě i mimo ni podpora filmového vzdělávání a práce s publikem
Culture
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Příklady nových a posílených akcí programu MEDIA
práce s diváky a filmová výchova
budování kapacit pro využívání digitálních technologí,
management, financování a psaní pro televize
posílení podpory sales agents
podpora inovativních distribučních platforem
podpora mezinárodního vzdělávání, distribuce a
propagace filmů (dříve MEDIA Mundus)Culture
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Cultural and Creative Sectors Financial Facility• For CCS SMEs
• Risk sharing by guaranteeing bank loans
• Managed by European Investment Fund (EIF)
• € 200 million
• Capacity-building to increase number and geographical scope
of banks willing to develop portfolios of loans
• The money is « revolving » , returns to EU budget
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International dimension
• Full participation in programme:– Possibility of full participation to same European 3rd countries as
before– New possibility for European Neighbourhood countries
• New possibility for targeted bilateral actions with selected third countries or regions
Being explored:• Some increase in budget for 3rd countries in regular projects• Possibility of 3rd country partners in some actions
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Output – goals
• 100 million people reached (direct and indirect)• 2500 cinema's stimulated to show European films• 300 000 artists/professionals reach new audiences• Translation of > 5000 books• 200 million guarantee funds• Distribution support for > 1000 European films
Culture
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Timetable• EU budget proposal for 2014-2010 adopted June 2011
• « Creative Europe » adopted 23 November 2011
• Negotiations on overall budget and sectoral programmes in parallel
• Budget negotiations must conclude first, hopefully under CY Presidency
• Then sectoral negotiations can be completed, hopefully early 2013
• Publication of calls for proposals if possible mid-autumn 2013
• Entry into force on 1 January 2014
• (All timings subject to the progress of negotiations between Member States and the European Parliament)
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Thank you
Marc-Hector Vanderhaegen
Daniela [email protected]
http://ec.europa.eu/culture/index_en.htmhttp://ec.europa.eu/culture/media/index_en.htm