Date: in 12 ptsCultureMonica Dimitriu

Creative Europe2014-2020

26 February 2013

Date: in 12 pts

Why Creative Europe ?

Investing in Europe’s cultural and creative sector

Boosting the sector’s performance and contribute to the aims set out in the Europe 2020 strategy

Creativity – enabler for learning, innovation and inclusion Creative sector - driver of economic growth and employment (4.5 % of EU GDP, 3,8% of EU’s workforce)

Simplification, Branding, Cross-fertilisation Single entry point for the sector, actions’ complementarity Europe – the place of creation

Culture

Date: in 12 pts

Benefits?

• 300.000 artists and cultural professionals would reach new audiences both in Europe and beyond

• More than 1000 European films and 2500 cinemas would receive support

• Translation of at least 5000 books would be financed

• 100 million citizens would be directly reached through the projects financed by Creative Europe

Culture

Date: in 12 ptsCulture

Building Creative Europe-on long term experience

Public consultation

CREATIVE

EUROPE

MEDIA 2007 – interim evaluation

Culture Programme – interim evaluation

Structured dialogue with the sector

Studies, research

Policy initiatives – Green Paper on CCI, Council conclusions

Open Method of Coordination with Member States

Pilot projects on artist mobility

Impact Assessments

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What problems is Creative Europe seeking to tackle?

4 challenges

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1. A fragmented market/cultural space2. The digital shift3. Access to finance4. Lack of data

Date: in 12 ptsCulture

Challenge 1: A fragmented market/cultural space

Problem• Fragmented area, many small markets due to language• Difficulties for artists and cultural works to break into new

countries• Cultural and linguistic diversity a challenge

Creative Europe• Capacity-building to help artists develop international careers and foster international networks • Support for the transnational circulation of works, (international touring, literary translation, and development of long-term audiences for European cultural works)

Date: in 12 ptsCulture

Challenge 2: The digital shiftProblem

• Changing how art is made, disseminated, distributed, accessed, consumed and monetised

• Engaging audiences as active participants, not just passive observers

• Having excellent examples, but knowledge is fragmented across Europe and under-developed

Creative Europe

• New focus on audience development• Capacity-building to facilitate peer learning, knowledge transfer and faster adjustment

Date: in 12 ptsCulture

Challenge 3: Access to finance

Problem

• Chronic difficulties for SMEs in the sector to access bank loans• Banks don’t understand the sector, its risk profile and assets, and

lack an incentive to invest to develop expertise

Creative Europe

• Would create an entirely new financial facility• Capacity-building to increase number and geographical scope of banks willing to develop portfolios of loans

Date: in 12 ptsCulture

Challenge 4: Lack of data

Problem

• Very little comparable data in cultural field• Difficult to pinpoint problems and their scale• Difficult to develop evidence based policies

Creative Europe

• Support better and more comparable data collection, studies, evaluation, statistical surveys• Extension of mandate of European Audiovisual Observatory to other cultural and creative sectors

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How to tackle the problems?

• New and refocused objectives and priorities

• Simplified instruments

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Creative Europe framework

Culture

aprox.

30 %

MEDIA

aprox.

55 %

Cross-sectoral

aprox.15 %

Date: in 12 pts

Main principles

• European added value of supported projects

• Complementary to national initiatives and other EU instruments

• Flexibility and space for experimentation and new business models

Culture

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General objectives

• Foster the safeguarding and promotion of European cultural and linguistic diversity

• Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth

• Recognizable and simple single entry point for European cultural and creative sectors

• Simplification of administration and management procedure (e.g. through more flat rate funding, framework partnership agreements, grant decisions, use of online applications and reporting) Culture

Date: in 12 ptsCulture

Specific objectives

• Support the capacity of European CCS to operate transnationally

• Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond

• Strengthen the financial capacity of CCS, in particular SME

• Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models

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Cultural Strand• Shift from overarching goal of promoting European citizenship

to priorities targeting the real needs of the sectors (capacity-building, transnational circulation of works and operators)

• Successful measures maintained, but some simplifications (i.e.:reduction in number of calls managed by EACEA from 9 to 4)

• New measures:• Cooperation projects• European networks• European platforms• Literary translation• Special actions

Culture

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Examples of actions in CULTURE

• Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital shift

• Support artists/cultural and creative professionals to internationalise their careers

• Strengthen European and international networks to facilitate access to new professional opportunities

• Support international touring, events and exhibitions• Support literary translation• Support for audience building and building a long-term audience for European cultural works

Culture

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Media Strand• Successful actions maintained (e.g. Europa cinemas)• Actions targeted at specific actors in the audio-visual value

chain (e.g. producers, distributors and exhibitors)• Actions include:

• Providing skills and building up networks, support developing of audio-visual works

• support distribution of non-national films on all platforms, encourage new business models• Facilitate access to markets and foster international cooperation and co-production• Support film literacy and audience building

Culture

Date: in 12 pts

Examples of actions in MEDIA

• Audience building and film literacy

• Capacity building in use of digital technology, management and finance, TV writing

• Strengthen the capacity of companies to develop several projects at the same time and enlarge their scope

• Support to innovative distribution platforms

• Support for international training, distribution and promotion of films (former MEDIA Mundus)

Culture

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Culture and Creative Sectors

• CCS FI - a logical next step from the current MEDIA Production Guarantee Fund

• Potential to generate 1 billion Euros worth of loans

• Main actions:• offering guarantees to financial institutions by offering loans to SMEs in the CCS• disseminating European-wide specific financial expertise in CCS among EU banks• strengthening the investment readiness of CCS SMEs

Culture

Date: in 12 pts

Access to the Programme

• International dimension is a cross-cutting element across Creative Europe, because the cultural and creative sector has to also look outside Europe

• Possibility of full participation of non EU member states - integration of European Neighbourhood

• Possibility for targeted bilateral actions with selected countries or regions

Culture

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Erasmus for All and Creative Europe are under discussion by the Council and the European Parliament

The final decision is expected in 2013

Future

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Thank you for your attention!

http://ec.europa.eu/education/erasmus-for-all/index_en.htm

http://ec.europa.eu/culture/creative-europe/index_en.htm