1. COMPANY ADDRESSES: FBS&CO @GMAIL.COM WWW.FBS.COM.PK ADRESS: DADABHOY INSTITUTE OF HIGHER EDUCATION GULSHAN_E_HADEED KARACHI BIN QASIM PAKISTAN PH NO#+92 1347127753 Audit By: A.F. Ferguson & Co. (PwC)

2. PROJECT PRESENTED BY: Miss Fozia kiran (BBA) Miss Barkha Duseja (BBA) Miss Sumaira Ashraf (BBA) SUBMIT TO: SIR ADIL

3. BUSINESS DISCREPTION

4. Our business name is FBS Dates Milkshake and we have different varieties in dates milkshake as well as dates sweets also. Our FBS Dates Milkshake Bar is located in different parts of Pakistan.

5. To be perceived as the provider of the most delicious, convenient and healthy grab and go alternatives in Pakistan.

6. To provide a healthy, tasty and refreshing experience with 100% natural Dates milkshake and smoothies to take away. To serve and satisfy the nutrition need of health conscious consumer though the high quality of our products. We contribute to make Pakistan a healthier .

7. Date palm, Phoenix dactylifera L., is one of the oldest fruit trees in the world and is mentioned in the Qur'an and Bible. a) Saturated fat 0% b) Cholesterol 0% c) Sodium 0% d) Potassium 18% e) Total Carbohydrate 25% f) Protein 4% There are many varieties of date palm cultivated. Amir Hajj, Saidy, 'Khadrawy' and 'Medjool' is some of the important varieties that are popular for their superior quality.

8. Dates are sweet, dates are free cholesterol very low fat. Dates are rich in Vitamins & Minerals. Dates are great every boasters as they contain natural sugar. Dates are excellent for alcoholic intoxication It helps improve the digestive system. It also helps in improving eye sight and helps in curing night blindness as well. Cures abdominal cancer. It does not have any side effect on the body. Completely natural as well as it works better than medicine.

9. In food and beverage market there are many renowned companies having their juice product. Acme juice Frooto juice Pram juice Frutica juice Shezan juice Slice juice

10. Because Dates milkshake is for every one. Children, young people as well as aged people. Dates milkshake is also providing the totally fresh juice. People are very much conscious about their health and mostly people are like the fresh food rather than, soda carbonated drink. It will be also favorable for children and healthy conscious people.

11. Became as the new shake bar in the Pakistan. Increased the customer satisfaction though the good quality of product. Turn in profit from the first year of operation. The creation of unique, innovation and healthy product that will differentiate smoothly milk shake from local juices.

12. Hard work. Confidence in yourself. Innovation and imagination. Good sales team. A good marketing strategy. A hand on the pulse of the users/ buyers. Incentives to those who buy your products. Both shop keepers and buyers. constant contact with your clients. A good sales team or person is one that can sell sand in the desert and ice in the north pole. This is the biggest key.

13. WHAT SHALL WE DO IF WE FAIL?

14. WHAT SHALL WE DO IF WE FAIL. ? A lot of thought process has been involved in undertaking this project. We are by His Grace extremely confident of success. However success and failure are an integral part of every walk of life. We are fighters and shall do all that is required to make a success of the project. We shall, undertake improvements, to accommodate our clientele.

15. In conclusion to our report we can safely say that this is a unique project that has not been attempted on a commercial basis before. It shall in addition to offering employment opportunities in increasing financial activity offer export potential. Presently dates are being exported in natural form. We intend to add value and earn more foreign exchange. Make people healthier and provide an alternative source of nourishment. This project n product shall change the outlook of the end user towards buying wholesome n enriched nourishment product at affordable prices.

16. We are very thankful to Almighty Allah who has all the powers in the world and who also give us power to perform the assigned task, which otherwise we can't perform. We are great full to Hazrat Muhammad (S.A.W.W) who remains an example in every aspect of life. We are also very thankful to our parents. We are very thankful to our honorable instructor Sir. Adil for providing us with such an opportunity to explore the practical aspects of the Marketing that refined our theoretical concepts and would help us in the practical field. We are especially thankful to our class fellows who help us from every aspect.