dating, lies and algorthms
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Dating, lies and algorithmsDating, lies and algorithms
http://www.flickr.com/photos/zoso_tc/3020826589/
We were all single onceWe were all single once
Yesterday 33% of couples met online. It will be 70% by 2040
http://www.flickr.com/photos/joshuarhodes/3357611013
The effect of the internet on matingThe effect of the internet on mating
Physical first, personality secondPhysical first, personality second
Personality first, physical secondPersonality first, physical second
http://www.flickr.com/photos/sharynmorrow/3102118435
Celebrate! The geeks won?Celebrate! The geeks won?
https://www.flickr.com/photos/garrettcoyte/5641290993
It's been a periodic victory?It's been a periodic victory?
http://www.nydailynews.com/life-style/mobile-apps-dating-snap-article-1.1613415
Not so fast... the fightback has startedNot so fast... the fightback has started
Social dating is on the riseSocial dating is on the rise
But think about the data!But think about the data!
https://www.flickr.com/photos/luc/5418037955
Think about the money!Think about the money!The US dating service market is estimated to be worth $2.2 billion!
1. IAC (Match.com, OkCupid, Tinder, ...) at 27%2. eHarmony at 13.8%3. Zoosk at 5.1%4. Spark Networks (JDate, Christian Mingle, ...) at 3.2%.
https://www.flickr.com/photos/doug88888/4634443529
Money you say?Money you say?UK's biggest online dating companies is Edinburgh-based Cupid plc, a company which generated revenue of £81m last year
The average dating site customers spends£150 per year
https://www.flickr.com/photos/kalexanderson/6012209875
...oh that's where the money has gone...oh that's where the money has gone
https://www.flickr.com/photos/giumaiolini/2458096615
Imagine if you were deviousImagine if you were devious
https://www.flickr.com/photos/sharynmorrow/3077375305
Imagine if you liedImagine if you lied
https://www.flickr.com/photos/renaissancechambara/6030597516
Lacked moral judgementLacked moral judgement
https://www.flickr.com/photos/legofenris/4390305784
...or simply had shareholders and ...or simply had shareholders and investorsinvestors
https://www.flickr.com/photos/stovak/2181398407
https://www.flickr.com/photos/legofenris/4644667131
Imagine what you could do with all that Imagine what you could do with all that data?data?
Learn from the dealersLearn from the dealers
https://www.flickr.com/photos/boboroshi/92765193
Offer a free trial to new usersOffer a free trial to new users
https://www.flickr.com/photos/josa/65878807
Raise the level of urgencyRaise the level of urgency
https://www.flickr.com/photos/cults/7714092304
Make it more addictive than a class A Make it more addictive than a class A drugdrug
https://www.flickr.com/photos/boboroshi/92765193
Add game dynamics and repeatAdd game dynamics and repeat
Make it like shopping for bread or milkMake it like shopping for bread or milk
https://www.flickr.com/photos/andreiz/1190592277
Abundant blur of facesAbundant blur of faces
Make it easy and attractive to start Make it easy and attractive to start againagain
“A permanently paired-off dater, after all, means lost revenue”
Sell the greener grass, on the other Sell the greener grass, on the other sideside
http://m.theatlantic.com/magazine/archive/2013/01/a-million-first-dates/309195/
If you're not paying, you are the If you're not paying, you are the product?product?
https://www.flickr.com/photos/avlxyz/3981511729
Additional insultAdditional insult
https://www.flickr.com/photos/dahlstroms/5532390715
Create fake/shadow profilesCreate fake/shadow profiles
https://www.flickr.com/photos/scaramuzzino/383195361
Fake profiles which message people Fake profiles which message people leavingleaving
Florida mom's photos used in more than 200 bogus Match.com profiles$1.5 billion lawsuit http://www.nydailynews.com/news/national/bogus-profiles-rampant-match-lawsuit-article-1.1526124
Offer no protection to your usersOffer no protection to your users
“the company ignores the fraudulent profiles and also creates its own”
Introduce premium match algorithmsIntroduce premium match algorithms
http://www.nytimes.com/2012/02/12/opinion/sunday/online-dating-sites-dont-match-hype.html?_r=3
Charge for personalised searchesCharge for personalised searches
http://www.datingsitesreviews.com/article.php?story=eharmony-broadens-its-scope-to-personalized-matchmaking
Paid dating “experts”Paid dating “experts”
http://www.theguardian.com/science/brain-flapping/2014/feb/25/science-dating-angry
Matching algorithms lies?Matching algorithms lies?
http://www.psychologicalscience.org/pdf/PSPI-online_dating-proof.pdf
The past 80 years of scientific research about what makes people romantically compatible suggests that such sites are unlikely to do what they claim to do.”
A recent paper from the Association of Psychological Science was prettyclear that there's little evidence for any matching algorithm's scientific merit("no compelling evidence supports matching sites" claims thatmathematical algorithms work")
Lawsuits? Sell the data, get out!Lawsuits? Sell the data, get out!
plaintiffs in the case are arguing that the company fraudulently misled them about their
services, charging $1,000 per year for services that they did not deliver
https://www.flickr.com/photos/agude/2850198138/
Two major online dating agencies are being sued for alleged fraud and malpractice
Is LOVE intangible?Is LOVE intangible?
http://www.flickr.com/photos/orangeacid/3949510671
Do we Do we actuallyactually want to quantify want to quantify LOVE?LOVE?
http://en.wikipedia.org/wiki/Helen_Fisher_(anthropologist)
Remember sex education at school?Remember sex education at school?
Dr. Fisher earned a BA in Anthropology and Psychology from New York University in 1968; an MA in Physical Anthropology, Cultural Anthropology, Linguistics, and Archeology from the University of Colorado at Boulder in 1972, and a PhD in Physical Anthropology: Human Evolution, Primatology, Human Sexual Behavior, and Reproductive Strategies from the University of Colorado at Boulder in 1975. She is a leading expert on the biology of love and attraction. She is currently the most referenced scholar in the love research community. In 2005, she was hired by match.com
Mmmmmmmmoooooore data!Mmmmmmmmoooooore data!
https://www.flickr.com/photos/legofenris/4644667131
Well poke me... sounds like Facebook?Well poke me... sounds like Facebook?
https://www.flickr.com/photos/kalexanderson/5816619704
Remember zuck's site in 2004Remember zuck's site in 2004
https://www.flickr.com/photos/legofenris/4644667131
Facebook knowsFacebook knows
https://www.facebook.com/groups/228397100510387/
Facebook is the ultimate dating siteFacebook is the ultimate dating site
http://mashable.com/2014/05/19/facebook-ask-button/http://www.datingsitesreviews.com/article.php?story=facebook-s-new--ask--feature-is-sparking-controversy
Thank you... (Thank you... (no dating sites were harmed in this no dating sites were harmed in this
talktalk))
Ian Forrester | Ian Forrester | cubicgarden.com | @cubicgardencubicgarden.com | @cubicgarden