David Clinton Wines: Website AnalysisMelisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli

Website Style Criteria

LearnabilityEfficiency

MemorabilityErrors

SatisfactionUtility

No drop downsAvoid pdf

Change link colorSkip nonscannable text

Avoid fixed font sizeEschew low visibility

No ad lookConsistency

No new windowsAnswer consumer questions

Stylistic Considerations Efficiency Memorability Consistency Layout

Product Information

Answer consumer questions:

oRelease dates, new stuffoChemistryoTechnical specs: barrels used, time aged, etc.

David Clinton Zinfandel

Competing Wine

Purchase Impossible

NO ONLINE STORE!!

http://www.elavon.com/acquiring/costco/

Adding one may be worth the cost

Example of an excellent online store is Sonoma-Cutrer:

Absence of Lifestyle LinksConsumers go to the website to see

Retailers/restaurants that carry the wine Events that the proprietors enjoy attending Recipes and food pairings Events where the wines may be featured Photo gallery (link to Facebook)

Abundance of Lifestyle Links

Out of Stock

Should say it’s sold out on the wine page

Out of Stock

New release information – we want to know what to look forward to

Customer Engagement

Website Facebook Google Twitter

Website

Facebook

Not up to date, last post 1/28/13 Falling down on Google search Ask fans for input on new products- ideas, favorite varietals

Twitter

Google Search

David Clinton Wine Cellars: Website AnalysisMelisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli