david simon & lucy power’s thoughtworks ux lecture
DESCRIPTION
In Agile software development, experience designers help balance the goals of people using the software against the business and financial goals of the organisation developing it. In this talk, two ThoughtWorks designers discuss what experience design is like out in “the field”, sharing project experiences and industry insights.TRANSCRIPT
© 2014
© 2014
Today’s talk
• A little about us
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014
Today’s talk
• A little about us
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014
© 2014
David Peter Simon
© 2014
Lucy Power
© 2014
© 2014
© 2014
Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
GLOBAL BUSINESS: GLOBAL COMMUNITY
© 2014
© 2014
THOUGHTWORKS APPROACH
Continuous Design Continuous Delivery
DISCOVER
BUSINESS, TECHNOLOGY AND PRODUCT
LEADERS
DELIVEREXPERIMENT
MVP
MVP
MVP
Ideas
Customer feedback
CUSTOMERS
© 2014
Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014
© 2014
© 2014
© 2014
© 2014
© 2014
© 2014
© 2014
A sample gig from 30,000 feet
© 2014
© 2014
© 2014
© 2014
"I have a need" When do I need it
Now
Later
How far is store?
Do they stock it?
Is the store open
Go to co-op Locate the product Purchaseproduct
Start a shopping list
Add to shopping list
Are there any ideas?
Go Shopping or collect later?
Go to co-op Do My Shopping Purchase & use deals
Need to do top up shop
Go to co-op
Browse productsSee deals and
select productsPurchase
Spot a good deal at the co-op
The Mission
The Plan
The Top Up Shop
The Deal
Go Home
Next…… The Plan
The Mission
Yes
No
Submit shopping listSelect collection
time/storePay
Go to the store Collect my goods
Opportunity
Pain Can't find the store
Closed
Check Stock
Store Locator
Search store and deals
Targeted deals for me
Collate on one list
MealPlanner
What do we need?
Check Stock
Remind me
MealPlanner
Search for deals
Adventure and increase variety
Online Check Stock
Personalised deals
Search deals
Multi-visit deals
Store "check in"
Closed No parking
Not on my route
Not ranged
Out of stock
Too expensive
Damaged
Big Queue
Forget to take/use a coupon
Expensive
"check in" deals
Scan it myself (faster shop)
Report stock gap / reward
eProfit share
eVocuher
use payout voucher
Faster shopping
Re-enforcepurchase
RewardBehaviour
Paymenteasy
NFCPayment
Other services
WastedJourney
Stock Gaps
100's of cooking books
Proximatey warning annoying
Don't let me forget
List is not with me
Can't add item
Can't park
No right collect time
Vouchers
No Show
Change mind
Store not on route
Goods not ready
Out of stock
No time saved
No cross/upsell
Mistake in order
Queues
No credit card
Or nominated location
Update the list
Can't park
No deals Closed Store not
on route
Duplicated purchases
ForgotItem
Forgotlist
Out of stock
NoDeals
Queues Expensive
Heavy
Targeted deals for me
Store deals
"check in" deals
Use online list
Stock gap feedback
eVoucher use payout vouchereProfit
share
Update online list
Use a deal
NFC payment
Digitally buy food stamps
Cross-sellopportunity
DeliveryDelivery next time
Delivery of forgotten item
Shopping report
Health report
Reduce post purchase remorse?
What have I got in?
Closed Can't park
Can't find anything
No deal stock left Queues
"check in" deals
MealPlanner
Convenient deals
eVoucher eProfit share
use payout voucher
No deal stock left
Can't use deal, too hard to carry
© 2014
© 2014
"I have a need" When do I need it
Now
Later
How far is store?
Do they stock it?
Is the store open
Go to co-op Locate the product Purchaseproduct
Start a shopping list
Add to shopping list
Are there any ideas?
Go Shopping or collect later?
Go to co-op Do My Shopping Purchase & use deals
Need to do top up shop
Go to co-op
Browse productsSee deals and
select productsPurchase
Spot a good deal at the co-op
The Mission
The Plan
The Top Up Shop
The Deal
Go Home
Next…… The Plan
The Mission
Yes
No
Submit shopping listSelect collection
time/storePay
Go to the store Collect my goods
Opportunity
Pain Can't find the store
Closed
Check Stock
Store Locator
Search store and deals
Targeted deals for me
Collate on one list
MealPlanner
What do we need?
Check Stock
Remind me
MealPlanner
Search for deals
Adventure and increase variety
Online Check Stock
Personalised deals
Search deals
Multi-visit deals
Store "check in"
Closed No parking
Not on my route
Not ranged
Out of stock
Too expensive
Damaged
Big Queue
Forget to take/use a coupon
Expensive
"check in" deals
Scan it myself (faster shop)
Report stock gap / reward
eProfit share
eVocuher
use payout voucher
Faster shopping
Re-enforcepurchase
RewardBehaviour
Paymenteasy
NFCPayment
Other services
WastedJourney
Stock Gaps
100's of cooking books
Proximatey warning annoying
Don't let me forget
List is not with me
Can't add item
Can't park
No right collect time
Vouchers
No Show
Change mind
Store not on route
Goods not ready
Out of stock
No time saved
No cross/upsell
Mistake in order
Queues
No credit card
Or nominated location
Update the list
Can't park
No deals Closed Store not
on route
Duplicated purchases
ForgotItem
Forgotlist
Out of stock
NoDeals
Queues Expensive
Heavy
Targeted deals for me
Store deals
"check in" deals
Use online list
Stock gap feedback
eVoucher use payout vouchereProfit
share
Update online list
Use a deal
NFC payment
Digitally buy food stamps
Cross-sellopportunity
DeliveryDelivery next time
Delivery of forgotten item
Shopping report
Health report
Reduce post purchase remorse?
What have I got in?
Closed Can't park
Can't find anything
No deal stock left Queues
"check in" deals
MealPlanner
Convenient deals
eVoucher eProfit share
use payout voucher
No deal stock left
Can't use deal, too hard to carry
"I have a need" When do I need it
Now
Later
How far is store?
Do they stock it?
Is the store open
Go to co-op Locate the product Purchaseproduct
Start a shopping list
Add to shopping list
Are there any ideas?
Go Shopping or collect later?
Go to co-op Do My Shopping Purchase & use deals
Need to do top up shop
Go to co-op
Browse productsSee deals and
select productsPurchase
Spot a good deal at the co-op
The Mission
The Plan
The Top Up Shop
The Deal
Go Home
Next…… The Plan
The Mission
Yes
No
Submit shopping listSelect collection
time/storePay
Go to the store Collect my goods
Opportunity
Pain Can't find the store
Closed
Check Stock
Store Locator
Search store and deals
Targeted deals for me
Collate on one list
MealPlanner
What do we need?
Check Stock
Remind me
MealPlanner
Search for deals
Adventure and increase variety
Online Check Stock
Personalised deals
Search deals
Multi-visit deals
Store "check in"
Closed No parking
Not on my route
Not ranged
Out of stock
Too expensive
Damaged
Big Queue
Forget to take/use a coupon
Expensive
"check in" deals
Scan it myself (faster shop)
Report stock gap / reward
eProfit share
eVocuher
use payout voucher
Faster shopping
Re-enforcepurchase
RewardBehaviour
Paymenteasy
NFCPayment
Other services
WastedJourney
Stock Gaps
100's of cooking books
Proximatey warning annoying
Don't let me forget
List is not with me
Can't add item
Can't park
No right collect time
Vouchers
No Show
Change mind
Store not on route
Goods not ready
Out of stock
No time saved
No cross/upsell
Mistake in order
Queues
No credit card
Or nominated location
Update the list
Can't park
No deals Closed Store not
on route
Duplicated purchases
ForgotItem
Forgotlist
Out of stock
NoDeals
Queues Expensive
Heavy
Targeted deals for me
Store deals
"check in" deals
Use online list
Stock gap feedback
eVoucher use payout vouchereProfit
share
Update online list
Use a deal
NFC payment
Digitally buy food stamps
Cross-sellopportunity
DeliveryDelivery next time
Delivery of forgotten item
Shopping report
Health report
Reduce post purchase remorse?
What have I got in?
Closed Can't park
Can't find anything
No deal stock left Queues
"check in" deals
MealPlanner
Convenient deals
eVoucher eProfit share
use payout voucher
No deal stock left
Can't use deal, too hard to carry
“MVP”
© 2014
© 2014
© 2014
© 2014
© 2014
OUR APPROACH
Continuous Design Continuous Delivery
DISCOVER
BUSINESS, TECHNOLOGY AND PRODUCT
LEADERS
DELIVEREXPERIMENT
MVP
MVP
MVP
Ideas
Customer feedback
CUSTOMERS
© 2014 !40
Highly collaborative
Do enough to learn Learn as you go
Multifunctional teams
Value = working softwareBe adaptable
Prescribed process
Further reading:
© 2014
Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions
© 2014Source: http://www.cooper.com/journal/2012/11/what-is-user-experience-design
© 2014
© 2014
Today’s talk
• A little about me
• A little about ThoughtWorks
• A look at how we do experience design
• Lessons learned
• Questions?