david sitemangarland
TRANSCRIPT
Today’s Today’s Game Plan:Game Plan:
Create Awesome Online Courses: Create Awesome Online Courses: THE SECRETS TO CREATING (AND PROMOTING) THE SECRETS TO CREATING (AND PROMOTING)
BIG TICKET COURSES TO BRING IN HUGE BIG TICKET COURSES TO BRING IN HUGE REVENUEREVENUE
A dabble into my storyA dabble into my storyStarted online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARSStarted online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARS
fast forward... fast forward... Well over $1,000,000 in digital product sales
Multiple programs that have sold multiple six figures
Turned fans into Passionate customersFreedomgenerating sales every dayHired my dad
Well over $1,000,000 in digital product sales
Multiple programs that have sold multiple six figures
Turned fans into Passionate customersFreedomgenerating sales every dayHired my dad
a couple things to keep in minda couple things to keep in mind
• • Baby steps! Baby steps!
• • Everyone here is set Everyone here is set up for success (by up for success (by being a blogger)being a blogger)
I’m Going To Share With you I’m Going To Share With you *EXAcTLY* what I did with my first *EXAcTLY* what I did with my first
online courseonline course
• • COURSE CREATE AWESOME INTERVIEWSCOURSE CREATE AWESOME INTERVIEWS = 6 FIGURES IN PROFIT IN JUST A FEW = 6 FIGURES IN PROFIT IN JUST A FEW MONTHS (PRICE POINT $495)MONTHS (PRICE POINT $495)
• • CRAZY STAT:CRAZY STAT: MY FIRST OPT-IN LIST FOR MY FIRST OPT-IN LIST FOR THE LAUNCH OF THE PRODUCT? 10,000 THE LAUNCH OF THE PRODUCT? 10,000 PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? NOPENOPE. .
1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
2nd Thing I DID? Blog Post & Survey2nd Thing I DID?
Blog Post & Survey
The Simple Survey
The Simple Survey
1 Open Ended Question1 Open Ended Question
100 Responses100 Responses
3rd Thing I Did? Name, Domain, Design
3rd Thing I Did? Name, Domain, Design
4th Thing I Did? Blog Post & Easy Opt In
Page With Video
4th Thing I Did? Blog Post & Easy Opt In
Page With Video
5th Thing I Did? A better Opt In Page with
a gift
5th Thing I Did? A better Opt In Page with
a gift
6th Thing I Did? Created The Product
While I teased
6th Thing I Did? Created The Product
While I teased
Step by Step Powerpoint Step by Step Powerpoint Modules (voice + Slides)Modules (voice + Slides)
Screencasts Screencasts (sit on my shoulder)(sit on my shoulder)
““Interrogations” Interrogations”
Bonus materials: Bonus materials: Resource Guide, Resource Guide, TemplatesTemplates
Also...got the product Up in the “Backend”
“Backend” (all of it!)
Also...got the product Up in the “Backend”
“Backend” (all of it!)
“Teasing” E-mails
“Teasing” E-mails
“Teasing” E-mails“Teasing” E-mails
“Teasing” E-mails“Teasing” E-mails
7th thing Pricing? How I came Up With $495
7th thing Pricing? How I came Up With $495
Also, how Are People going to Pay?
Also, how Are People going to Pay?
8th thing I did? The VIP Launch!8th thing I did? The VIP Launch!
Fun Facts: Fun Facts: right around right around 400 People On Opt 400 People On Opt In ListIn List
VIP LAunch Results: VIP LAunch Results: 40 sales 40 sales over 5 daysover 5 days
VIP Sales: VIP Sales: $19,800$19,800
Release the dateRelease the date
“VIP”-OnlyBenefits
“VIP”-OnlyBenefits
VIP VIP Q&A SessionQ&A Session With Me With Me
Get The Get The Course Course FIRSTFIRST
BonusBonus Interrogation Interrogation
TIP: Personal E-mails
TIP: Personal E-mails
9th thing I did? The “Public” Launch!
9th thing I did? The “Public” Launch!
Fun Facts: Fun Facts: Since Public Launch an additional Since Public Launch an additional $200,000 in sales$200,000 in sales(in various different ways)(in various different ways)
Total first year = Over Total first year = Over $100,000 in sales$100,000 in sales in just a few months in just a few months (with sales still coming in weekly)(with sales still coming in weekly)
Currently About Currently About 5,000 “Prospects”5,000 “Prospects” as as well well
My “oops”My “oops”
Solution: 3 Video Series
Solution: 3 Video Series
Solution: 3 Video Series
Solution: 3 Video Series
TheResults?
TheResults?
3,000+ Opt Ins3,000+ Opt Ins
Opt Ins Every DayOpt Ins Every Day
Promote “Free Series”Promote “Free Series”(both myself & Affiliates)(both myself & Affiliates)
What happens at end of the What happens at end of the series?series?
10th Thing i Did? A BIG webinar
10th Thing i Did? A BIG webinar
WebinarResultsWebinarResults
90% Content + 10% 90% Content + 10% PitchPitch
96 people showed96 people showed(again not *huge* (again not *huge* numbers)numbers)
$10,000 in $10,000 in salessales
11th thing I did? Promotion & Over-delivering
11th thing I did? Promotion & Over-delivering
Joint WebinarsJoint Webinars
InterviewsInterviews
AffiliatesAffiliates
PromotionsPromotions
surprising customers with cool stuff (like Q&A)surprising customers with cool stuff (like Q&A)
A fewquick tips
A fewquick tips
End of webinar = send to checkout End of webinar = send to checkout everything else = send to free video everything else = send to free video seriesseries
Launching and closing = NOT a business. Launching and closing = NOT a business. Promotion continuesPromotion continues
You don’t have to be You don’t have to be hypey/sketchy/pushyhypey/sketchy/pushy
design mattersdesign matters
Personal touch mattersPersonal touch matters
Document EVERYTHINGDocument EVERYTHING
have funhave fun
experiment experiment
figure it out as you gofigure it out as you go
www.therisetothetop.com
www.createawesomeonlinecourses.com
Social media: @therisetothetop
facebook.com/risetothetop
www.therisetothetop.com
www.createawesomeonlinecourses.com
Social media: @therisetothetop
facebook.com/risetothetop
Q&A + Where to connect with meQ&A + Where to connect with me