Download - David sitemangarland
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Today’s Today’s Game Plan:Game Plan:
Create Awesome Online Courses: Create Awesome Online Courses: THE SECRETS TO CREATING (AND PROMOTING) THE SECRETS TO CREATING (AND PROMOTING)
BIG TICKET COURSES TO BRING IN HUGE BIG TICKET COURSES TO BRING IN HUGE REVENUEREVENUE
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A dabble into my storyA dabble into my storyStarted online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARSStarted online in 2008: Blog, TV Show (building my platform): The Rise To The TopNo idea what i was doingno fansNo “Biz” connectionsno “real” biz model (relied on sponsorships)struggled for YEARS
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fast forward... fast forward... Well over $1,000,000 in digital product sales
Multiple programs that have sold multiple six figures
Turned fans into Passionate customersFreedomgenerating sales every dayHired my dad
Well over $1,000,000 in digital product sales
Multiple programs that have sold multiple six figures
Turned fans into Passionate customersFreedomgenerating sales every dayHired my dad
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a couple things to keep in minda couple things to keep in mind
• • Baby steps! Baby steps!
• • Everyone here is set Everyone here is set up for success (by up for success (by being a blogger)being a blogger)
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I’m Going To Share With you I’m Going To Share With you *EXAcTLY* what I did with my first *EXAcTLY* what I did with my first
online courseonline course
• • COURSE CREATE AWESOME INTERVIEWSCOURSE CREATE AWESOME INTERVIEWS = 6 FIGURES IN PROFIT IN JUST A FEW = 6 FIGURES IN PROFIT IN JUST A FEW MONTHS (PRICE POINT $495)MONTHS (PRICE POINT $495)
• • CRAZY STAT:CRAZY STAT: MY FIRST OPT-IN LIST FOR MY FIRST OPT-IN LIST FOR THE LAUNCH OF THE PRODUCT? 10,000 THE LAUNCH OF THE PRODUCT? 10,000 PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? PEOPLE? 5,000 PEOPLE? 1,000 PEOPLE? NOPENOPE. .
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1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
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1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
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1st Thing I Did? Paid Attention
1st Thing I Did? Paid Attention
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2nd Thing I DID? Blog Post & Survey2nd Thing I DID?
Blog Post & Survey
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The Simple Survey
The Simple Survey
1 Open Ended Question1 Open Ended Question
100 Responses100 Responses
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3rd Thing I Did? Name, Domain, Design
3rd Thing I Did? Name, Domain, Design
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4th Thing I Did? Blog Post & Easy Opt In
Page With Video
4th Thing I Did? Blog Post & Easy Opt In
Page With Video
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5th Thing I Did? A better Opt In Page with
a gift
5th Thing I Did? A better Opt In Page with
a gift
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6th Thing I Did? Created The Product
While I teased
6th Thing I Did? Created The Product
While I teased
Step by Step Powerpoint Step by Step Powerpoint Modules (voice + Slides)Modules (voice + Slides)
Screencasts Screencasts (sit on my shoulder)(sit on my shoulder)
““Interrogations” Interrogations”
Bonus materials: Bonus materials: Resource Guide, Resource Guide, TemplatesTemplates
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Also...got the product Up in the “Backend”
“Backend” (all of it!)
Also...got the product Up in the “Backend”
“Backend” (all of it!)
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“Teasing” E-mails
“Teasing” E-mails
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“Teasing” E-mails“Teasing” E-mails
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“Teasing” E-mails“Teasing” E-mails
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7th thing Pricing? How I came Up With $495
7th thing Pricing? How I came Up With $495
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Also, how Are People going to Pay?
Also, how Are People going to Pay?
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8th thing I did? The VIP Launch!8th thing I did? The VIP Launch!
Fun Facts: Fun Facts: right around right around 400 People On Opt 400 People On Opt In ListIn List
VIP LAunch Results: VIP LAunch Results: 40 sales 40 sales over 5 daysover 5 days
VIP Sales: VIP Sales: $19,800$19,800
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Release the dateRelease the date
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“VIP”-OnlyBenefits
“VIP”-OnlyBenefits
VIP VIP Q&A SessionQ&A Session With Me With Me
Get The Get The Course Course FIRSTFIRST
BonusBonus Interrogation Interrogation
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TIP: Personal E-mails
TIP: Personal E-mails
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9th thing I did? The “Public” Launch!
9th thing I did? The “Public” Launch!
Fun Facts: Fun Facts: Since Public Launch an additional Since Public Launch an additional $200,000 in sales$200,000 in sales(in various different ways)(in various different ways)
Total first year = Over Total first year = Over $100,000 in sales$100,000 in sales in just a few months in just a few months (with sales still coming in weekly)(with sales still coming in weekly)
Currently About Currently About 5,000 “Prospects”5,000 “Prospects” as as well well
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My “oops”My “oops”
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Solution: 3 Video Series
Solution: 3 Video Series
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Solution: 3 Video Series
Solution: 3 Video Series
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TheResults?
TheResults?
3,000+ Opt Ins3,000+ Opt Ins
Opt Ins Every DayOpt Ins Every Day
Promote “Free Series”Promote “Free Series”(both myself & Affiliates)(both myself & Affiliates)
What happens at end of the What happens at end of the series?series?
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10th Thing i Did? A BIG webinar
10th Thing i Did? A BIG webinar
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WebinarResultsWebinarResults
90% Content + 10% 90% Content + 10% PitchPitch
96 people showed96 people showed(again not *huge* (again not *huge* numbers)numbers)
$10,000 in $10,000 in salessales
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11th thing I did? Promotion & Over-delivering
11th thing I did? Promotion & Over-delivering
Joint WebinarsJoint Webinars
InterviewsInterviews
AffiliatesAffiliates
PromotionsPromotions
surprising customers with cool stuff (like Q&A)surprising customers with cool stuff (like Q&A)
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A fewquick tips
A fewquick tips
End of webinar = send to checkout End of webinar = send to checkout everything else = send to free video everything else = send to free video seriesseries
Launching and closing = NOT a business. Launching and closing = NOT a business. Promotion continuesPromotion continues
You don’t have to be You don’t have to be hypey/sketchy/pushyhypey/sketchy/pushy
design mattersdesign matters
Personal touch mattersPersonal touch matters
Document EVERYTHINGDocument EVERYTHING
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have funhave fun
experiment experiment
figure it out as you gofigure it out as you go
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www.therisetothetop.com
www.createawesomeonlinecourses.com
Social media: @therisetothetop
facebook.com/risetothetop
www.therisetothetop.com
www.createawesomeonlinecourses.com
Social media: @therisetothetop
facebook.com/risetothetop
Q&A + Where to connect with meQ&A + Where to connect with me