davy lunch & learn 281114 2
TRANSCRIPT
Davy
Lunch & Learn1 December 2014
We don’t have a
choice as to whether
we DO social media;
the question is how
well we do it.
• Brightspark
• Cyber-psychology
• Teens & Social Media
THREE THINGS
TO KNOW ABOUT
ME
• Jumble of sites and services
that emerged in the early
2000’s that allow people to
create their own content
• A “Cultural Mindset”
What Is Social Media?
Social Media
WHIZZY
• New members rose 76%
• Online sales up 130%
• No1 in online market
• Very close 2nd offline
Tesco Korea promote online shopping site
C&A Likes- Brazil
Hijack for Meatpack- Costa Rica
Urban Selfies- South Africa
The Situation in Ireland
Include an attention grabbing keyword rich headline.
Clear, Smart Headshot.
LinkedIn 1Stick to your name in the same box.
2
3
In your summary, write in the first person! Fill it with your keywords. Include recent presentations.
And include your contact details so people outside your network can contact you.
Personalise your URL by Edit Profile >> Edit Contact InfoUse keywords in your web and blog addresses
• Remember to turn OFF your activity
broadcasts!
• The company must have a registered
LinkedIn profile with a logo
Add Logos To Your Work Experience
Select company from dropdown
More visual Result
Display all your badges: skills, endorsements, recommendations.
Try and aim for 5-10 recommendations.
Upgrade To Premium?
• Improves your visibility. Feeds the ‘who has viewed your profile’ feature
• Can get 15 introductions with the basic premium account
If You’re Serious About LinkedIn
• Join Groups (max 50)• Be active daily – it takes 20
posts to reach 60% of your contacts
• Best time to post: Tues 10-11am• Best time for shares: 10am –2pm
weekdays
My number 1 tip for LinkedIn is:Always Use Your Personal Email!
“Instant Web” (don’t let them change this!)
Tap into conversations taking place about daily thoughts & lives
Twitter has many uses: research, chat, fun (#vinb #xfactor)
Why I Love Twitter
#ferguson
#IREvAUS
#whatthefliuch
• Don’t do it!
• This will fill up your stream
with noise
• Tip: UNTICK most of them
Follow 40 & Continue
• Find people you know
worth talking to
• Visit their profile page –
and scan their follows
Become A Stalker!
Go To Your Feed
It’s all about managing your timeline. If you don’t like what someone has written on your timeline, you can hide it.
If you want to manage what people can post about you, then switch ON approve all posts.
Parents: have you considered that your children never gave their permission for their image to be shared?
a digital footprint is the trail that people leave online
Is This You?
Lets you collect and organise things you love and that inspire
70 million users | 80% women20% of social referrals to e-comm
“Google Of The Visual Web”
Content life span = 1 week(80 mins Facebook, 5-25 mins Twitter)
Real World : Nailed It!
Real World : Nailed It!
Real World : Nailed It!
For The Style Crew
• Photo sharing mobile app
• Famous for its filters
• HUGE numbers 0 It took Flickr 2
years to reach 100 million pictures
uploaded. Instagram 8 months
• Bought by Facebook for $1 bn (2012)
Instagram: What Is It?
• Download the app to your phone
• Take a photo
• Add hashtags
• Share
Instagram: How To
• Note: you’ve got to be living
a glamorous life to succeed
on Instagram!
• It’s a darling of Hipsters and
Kids
Instagram: How To
1. Don’t use the app to take the photo!
(effects and cropping)
2. Soft lighting
3. Turn ON flight mode (means that even if
you can’t publish your pic, you can save
to phone in an Instagram folder)
4. Get whizzy with it: can reimport pics and
add more filters
How To Instagram Like A Pro!
• Inkstagram: desktop viewer to relive
those moments http://ink361.com
• Infinitgallery: browse your pics like you
would on an iPad.
Instagram: Tips To Make Life Easy
Google +
= SEO
1. Profile like LinkedIn
2. Take time to categorise your
network
3. Use it!
G+: Top 3 Tips
Tinder
DATING APP
• It finds your location using GPS, then
uses your Facebook information to
create your profile.
• Tinder profile is just 4 pics from FB, first
name, age and any pages you’ve liked
on FB
• It shows you potential matches near
you.
• Swipe right if you like them. Swipe left
to pass.
• Once you match you can message.
Pro’s
• More natural than dating sites
• No unsolicited emails
• If you like a hottie, she’ll never know
unless she likes you too
Con’s
• Lots of matches, no conversations
• Very casual sex focused
• It’s hard to focus
Tinder Pro’s & Con’s
Interesting Use Of Tinder
Interesting Use Of Tinder
OTHER
SOCIAL NETWORKS
Vine
Goodreads.com
ETSY = Ebay for Crafters
Foodspotting
Find Me
brightspark-consulting.com | @maryrose |
ie.linkedin.com/in/maryroselyons |
slideshare.net/maryroselyons
brightspark-consulting.com
@maryrose
ie.linkedin.com/in/maryroselyons
plus.google.com/MaryroseLyons
slideshare.net/maryroselyons
Find Me