dax help guide - frankly incftpcontent.worldnow.com/wnrsrc/dax/dax_help_guide.pdf · more in-depth...

comScore Digital Analytix

Copyright 2000-2013 Worldnow 1 / 8 Confidential and Proprietary

Overview

ComScore Digital Analytix, or DAX, is the analytics solution for Worldnow clients. Not only are the reports more in-depth than many other reporting solutions, DAX also allows the ability to create customized reports and dashboards.

Unique user methodology

When measuring site activity, comScore places a cookie in each user’s browser in order to track activity. This cookie counts Unique Visitors, and is part of the same cookie comScore uses to measure activity on their Media Metrix platform. This cookie never expires, meaning that a unique visitor from October to today (if they never deleted the cookie) will be reflected as one unique visitor in comScore DAX. This approach differs from previous implementations of web reporting systems, however it guarantees unduplicated counts and is viewed as the standard for analytics methodology.

Login and Navigation

Access comScore DAX at http://dax.comscore.com. Enter “worldnow” in the Client name field. Enter your User name, and Password. Please note that the login page is case sensitive.

� Please reach out to your CS Manager for your login information.

The Report Tab

The Report Tab and its “Platform Default Report – Monthly” report, will be the default view. This view contains Page Views, Visits, Browsers (comScore’s term for Unique Visitors), Average Duration per Visit, Engagement per Visitor, and Videos by Day. To change the measuring time period (It is auto set to month-to-date), click on the light grey box.



Switching Time Periods

1. Click the gray bar

2. Choose weekly, monthly, quarterly, or specific dates or date ranges.

� To select a range of dates that is not in the list of pre-sets, click the calendar icon and hold down the SHIFT key while clicking the desired dates.

Changing Reports

The File Manager is your default navigational tool for switching between Reports. Additional Reports are organized alphabetically in the “Site and Video Reports” Section.

To open a report on a different metric

1. Click the open icon.

Change the

Time Period

(Click to edit)

Click Open

to Change

Reports



2. Click Site and Video Reports

3. Click the platform for which analytics are to be viewed: a. Platform + Mobile displays combined visit data for the Full Platform and Mobile sites

b. Platform Only displays visit data from computers and laptops

c. Mobile Only displays visit data from mobile devices and tablets

4. Note the contents of the Reports panel change based on the platform chosen. 5. Locate the desired report in the Reports panel and double-click to open.

� See screenshots, next page.

� A full listing of all available reports can be found in the separate document,

“DAX_All_Available_Reports”.

Click on a

Report Folder

to see the list

of available

Reports

List of available

Reports - Double

Click to Open



Exporting and Scheduling Reports

Users may send and receive reports from comScore DAX either by exporting Reports into a program or

sending Reports to an email address.

To export:

1. Open the desired report.

2. Click “Export” in the upper right of the report.

3. A dialog box will appear listing the available choices for the report, such as CSV, PDF, and so on.

To send via email:


2. Click “Send” in the upper right of the report.

3. “Send now” will generate the report and email it right away.

a. Enter recipients’ email addresses.

b. Enter a subject line for the emailed report.

c. Enter a message if desired.

d. Choose whether the report should be sent as a zip file.

e. Choose the desired file format.



4. Scroll down to reveal the “Send now” button and click to send.

To schedule delivery of a report by email:


2. Click “Send” in the upper right of the report.

3. Click the “Schedule” tab for scheduling options

a. Enter recipients’ email addresses.

b. Enter a subject line for the emailed report.

c. Enter a message if desired.

d. Choose whether the report should be sent as a zip file.

e. Choose the desired file format.

f. Choose the desired delivery schedule: Daily, Weekly or Monthly.

4. Click the Schedule button to save the email.

To edit an existing scheduled delivery of a report by email:

1. Click Manage in the upper left.

2. Click “Scheduled emails”.

3. Select the email to be edited.

4. Click “edit”.

5. Complete the desired changes.

6. Save.



Page Customization

Report pages contain options to customize Layout, Background Calculation, Home and Favorites.

To change the page layout:

1. Click “Layout” in the upper right.

2. Choose the desired screen size and columns to be viewed from the dialog box.

Background Calculation can be used when a report is taking too long to load. Click to set up delivery by

email when the report has been calculated.



: Click on the house icon to set this particular Report as your homepage (Platform Default Report – Monthly) is the default

: Click the star icon to set the open Report as one of your favorites. To view these reports, click “Open” to view the File Manager, then click “Favourite files” to view them.

Custom Preferences/Settings:

To add your station / group logo:

1. Click on Preferences/Settings

2. Click User Settings

3. Click “Browse” to select the logo from your desktop or network folder.

To change your password:


2. Click Change Password

3. Make the desired changes and save.

If the user has access to multiple sites, a default may be set that will load every time a new report is pulled. This default may also be set in the Preferences/Settings area.



To set a default view:


2. Click on Report Settings.

3. In the Reports tab, click “Select” next to “Site” to choose the group or individual site to serve as the default.

4. Click Ok in both dialog boxes to save the selection.

� This default site may be overridden on a case-by-case basis when generating a report. Click on the light grey box at the top of the report and uncheck “Open with user’s default site”.

dax help guide - frankly incftpcontent.worldnow.com/wnrsrc/dax/dax_help_guide.pdf · more in-depth...

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