day 1 - "finding personal finance angles on any beat"
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Melissa Preddy presents "Finding Personal Finance Angles on Any Beat," a Webinar for business journalists hosted by the Donald W. Reynolds National Center for Business Journalism at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. For more information, visit BusinessJournalism.org.TRANSCRIPT
Show them the Money!
Finding personal financeangles on any beat
What makes a consumer finance story different?
Actionable informationStakes are higherPersonal, conversational; speak directly to the reader
Personal finance can be fun!
- Superstitions & good-luck charms - Garbage- Barbie- Compulsive tightwads-Yard sales
Big piece of art
To readers, nothing is sexier than a dollar sign!
The $even Dimensions of Personal Finance
The $even Dimensions of Personal Finance
Earning
Spending
Borrowing
Saving
Investing
Taxes
Risk Management
The $even Dimensions of Personal Finance
Use this outline as a checklist when you’re trying to develop consumer-interest material from companies or beats you cover.
Even if you’re primarily reporting hard news, you can generate reader-friendly sidebars, Web elements and infographics using the relevant dimensions.
The $even Dimensions of Personal Finance
Earning Wages, benefits and perks
Careers, credentials, training
Employment tips and trends
The $even Dimensions of Personal Finance
Spending Budgeting, basic food/clothing/shelter/transport
Assets, depreciating vs. appreciating
Problems, addictions: shopping, gambling, hoarding
Family life cycle: child care, activiites, education, recreation
The $even Dimensions of Personal Finance
Borrowing Secured and unsecured debt
Credit reporting, credit scoring
Bankruptcy
Alternatives: Islamic lending, microlending, payday loans, pawn shops
The $even Dimensions of Personal Finance
Saving Saving =/= investing
Deposit accounts, CDs, money markets
Cash flow, money management
Money-saving approaches
The $even Dimensions of Personal Finance
InvestingBrokerage accounts Retirement accounts Securities Misc.: metals, real estate
The $even Dimensions of Personal Finance
TaxesFederal income taxesState, local income taxesSales, excise and use taxesProperty taxesService taxes
The $even Dimensions of Personal Finance
Risk management Insurance (property, auto,
medical, liability, disability, life) Retirement (pensions, SS, tax-
sheltered accounts) Estate planning Financial independence
The $even Dimensions of Personal Finance
The $even Dimensions of Personal Finance
Remember, the Seven Dimensions are just a device to give structure to your story planning
Use them as a checklist when you’re pondering possible consumer angles
The rest of the week we’ll talk about personal finance angles on specific beats ~ if yours isn’t listed, please feel free to let me know what sort of brainstorming would help you the most
Tuesday: Basics and resources
Wednesday: Current events, residential real estate
Thursday: Transportation and health care
Friday: Financial services and personal finance storytelling
Please feel free to e-mail me with additional questions at [email protected].
Show them the money! Finding personal finance angles on any beat