Fashion WritingDay 2

What book are you reading?

Tell me one piece of news from the past week

WHAT IS THE AGENDA?WHAT IS THE BIAS?WHAT IS THE TRUTH?

WHAT IS THE AGENDA?WHAT IS THE BIAS?WHAT IS THE TRUTH?

Interviews

Written

Audio (radio/podcast)

Television (TV/internet/documentary)

Written Interview

GIVING AND RECEIVINGYOU NEED TO BE ABLE TO DO BOTH

COMMON ASPECTS• INTERESTING• ENTERTAINING• QUOTABLE• APPARENTLY KNOWLEDGEABLE• TO THE POINT

ENGAGING

JOHN GALIANO

– Listen to the intro which provides context & small provocation

– First question produces entertaining response– Listen to response – he includes the question in the answer

– Audio/visual works well with longer Qs & As

– Galliano is prepared – has thought about his answers

Interview a class mate about their inspiration

Record it on your phone5 questions5 answers

Keep all answers to one sentence1 – who are you interviewing?2 – write your questions3 – think of your answers

Read the interview with Alexander McQueen

Are you entertained?Do you want to read it all?Is it pertinent to his work?

Examine the dynamic between his interviewer and himWhat answers are prepared?

Does the interviewer have a goal?Does McQueen have a goal?

PRACTICAL ELEMENTS- INTERVIEWERCOMFORT?NOTE PAD AND RECORDERMORE QUESTIONS THAN YOU NEEDSOUND – QUIETSETTING – ALONE? FAMILIAR?HOW LONG?PROVOCATIVE STANCE?

PRACTICAL ELEMENTS- INTERVIEWEEPREPARED ANSWERS:INSPIRATIONAL PEOPLE & THINGSBACKGROUND – KEEP IT INTERESTINGYOUR GOALAWARENESS OF PUBLICATIONAUTHENTICITY?LIES?

Jagger Interview 1 http://youtu.be/oEmIiqhtGqQ Jagger Interview 2 http://www.youtube.com/watch?

v=DB_XLVAleP4Beatles press conferencehttp://youtu.be/aw_kftFdF18?

t=1m19sCharlie Veitch http://youtu.be/4sbTm-XShZ8?t=56Tories (set up) http://youtu.be/LAIX1ANHyY4sQ&As http://youtu.be/7gv0iKaQUN8

Class activity: PRESS CONFERENCE

4 students will be a new radical design team brought in

to the House Of Herioti to refresh the brand.

The rest of the class will interview them.

1 question each. In no particular order.

ALL YOU KNOW IS THAT THEY ARE NEW FACES WITH VERY LITTLE PREVIOUS EXPERIENCE

find out what you can…if your question is asked have another 2 or 3 ready

ASSIGNMENT FOR NEXT WEEK.

READ AND CONTRAST INTERVIEWS IN VICE, iD, JOCKS & NERDS & OK

40 WORDS ON EACHHEADLINE EACH DECONSTRUCTION WITH MAG TITLE

AND INTERVIEWEE’S NAME

JOCKS & NERDS: http://issuu.com/jocksandnerds