day 2 bv accel + add-shoppers
TRANSCRIPT
10 Unique Ways Brands Using Shopify Plus Boost Revenue &
Conversions
Replatforming & Optimizing Shopify Plus Mini Series: Day 2
Your presenters
Peter MessmerDirector + Growth
AddShoppers
Khattaab KhanDirector of Experience Optimization
(XO)BVAccel
I. Intro to AddShoppers
II. Intro to BVAccel + Shopify
III. BVAccel 5 examples
IV. AddShoppers 5 examples
V. Q&A
Summary
AddShoppersWe track and optimize the Shopper Journey with our suite of marketing Apps designed to increase our clients’ Average Revenue Per Visitor (ARPV) without having to go through I.T.
10,000+ Users Worldwide
BVAccelFastest growing Shopify Agency in the the world and the only agency who is an official top partner with:
We’ve Transformed over 50 brands:
Shopify PlusA cloud based, fully hosted enterprise ecommerce platform for high volume merchants.
● Fully Hosted● Unlimited Bandwidth● 0% Transaction Fees● 99.99% Server Uptime● Dedicated Account Manager● Editing the checkout look and feel● Discount and Giftcard API● Migrate from Magento offer
5 Ways & Examples
Khattaab KhanDirector of Experience OptimizationBVAccel
1. Make sure users are aware of customer service attributes
Reiterate core service value propositions adjacent to primary CTA on product page to compel users to buy.
2. Build urgency around the decision to “Add to Cart”
Display quantity remaining or countdown timer to communicate how much time is remaining to have product ship today.
3. Build trust through social proof
With a combination of customer reviews and shoppable social posts.
4. Maximize product discovery features on collections pages
The mark of a great collections page is how quickly customers can comparison shop and identify what to purchase all on
same page.
5. Have distinct strategic priorities for new and
returning users
New: brand discovery, breadth of collections, social proof, customer service experience, email capture
Returning: product discovery, specifically products customer has already viewed, abandoned cart, product updates, sales
5 More Ways & Examples
Peter MessmerDirector + Growth AddShoppers
6. Post-purchase Social Rewards
Why Post-purchase Social Rewards?
+ Increase social proof (how?)
+ Increase loyalty + repeat purchases
+ Drive high-converting traffic
7. Use Social Login to power personalization
Why Social Login?
+ Capture more valuable (and more accurate!) CRM data for personalization.
+ Increase conversion rates (especially on mobile)
+ Grow your email list faster
8. Personalized Behavioral Targeting offers
Welcome!
Get $25 towards any purchase of $100 or more:
No Thanks
Yes, I’d Like $25
Generic
Happy Birthday Mike!On your special day, we’d like to offer you $25 towards
any purchase of $100 or more:
No Thanks
Yes, I’d Like $25
1:1 Personalization
Why Personalized Behavioral Targeting?
+ Dramatically increase conversion rates (we’ve seen up to 600% for capturing emails and 16% for driving sales).
+ Provide a better customer experience
+ Put your data to work!
9. Revenue driving social contests
Step 1: Drive TrafficCreate awareness and start driving participation with on-site promoting, emails
and social media
Step 2: RegistrationMaking registration a requirement for contest entry ensures increased lead
capture
Step 3: ShareIncorporating a social sharing step into a contest boosts word-of-mouth traffic
and increases brand awareness
Why Social Contests?
+ Dramatically increase sharing (we’ve seen over 4,000% increases).
+ Grow your list (we’ve seen email captures rates increase by 225%)
+ Increase brand awareness and stay top of mind
10. Mobile Behavioral Targeting
1 2 3
Why Mobile Behavioral Targeting?
+ Increase conversions & revenue on the lowest converting devices (smartphones and tablets).
+ Grow your list faster
+ Stay ahead of your competition
Want to learn more about AddShoppers? Join an upcoming live demo:
AddShoppers.com/Live-Demo
Additional Questions for Peter or Khattaab?
[email protected]@TheBigCatSays
To learn more about BVAccel, visit:
bvaccel.com
[email protected]@BVAccel