Download - Day 2 bv accel + add-shoppers
![Page 1: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/1.jpg)
10 Unique Ways Brands Using Shopify Plus Boost Revenue &
Conversions
Replatforming & Optimizing Shopify Plus Mini Series: Day 2
![Page 2: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/2.jpg)
Your presenters
Peter MessmerDirector + Growth
AddShoppers
Khattaab KhanDirector of Experience Optimization
(XO)BVAccel
![Page 3: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/3.jpg)
I. Intro to AddShoppers
II. Intro to BVAccel + Shopify
III. BVAccel 5 examples
IV. AddShoppers 5 examples
V. Q&A
Summary
![Page 4: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/4.jpg)
AddShoppersWe track and optimize the Shopper Journey with our suite of marketing Apps designed to increase our clients’ Average Revenue Per Visitor (ARPV) without having to go through I.T.
10,000+ Users Worldwide
![Page 5: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/5.jpg)
BVAccelFastest growing Shopify Agency in the the world and the only agency who is an official top partner with:
We’ve Transformed over 50 brands:
![Page 6: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/6.jpg)
Shopify PlusA cloud based, fully hosted enterprise ecommerce platform for high volume merchants.
● Fully Hosted● Unlimited Bandwidth● 0% Transaction Fees● 99.99% Server Uptime● Dedicated Account Manager● Editing the checkout look and feel● Discount and Giftcard API● Migrate from Magento offer
![Page 7: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/7.jpg)
5 Ways & Examples
Khattaab KhanDirector of Experience OptimizationBVAccel
![Page 8: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/8.jpg)
1. Make sure users are aware of customer service attributes
Reiterate core service value propositions adjacent to primary CTA on product page to compel users to buy.
![Page 9: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/9.jpg)
![Page 10: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/10.jpg)
2. Build urgency around the decision to “Add to Cart”
Display quantity remaining or countdown timer to communicate how much time is remaining to have product ship today.
![Page 11: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/11.jpg)
![Page 12: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/12.jpg)
![Page 13: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/13.jpg)
3. Build trust through social proof
With a combination of customer reviews and shoppable social posts.
![Page 14: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/14.jpg)
![Page 15: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/15.jpg)
4. Maximize product discovery features on collections pages
The mark of a great collections page is how quickly customers can comparison shop and identify what to purchase all on
same page.
![Page 16: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/16.jpg)
![Page 17: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/17.jpg)
5. Have distinct strategic priorities for new and
returning users
New: brand discovery, breadth of collections, social proof, customer service experience, email capture
Returning: product discovery, specifically products customer has already viewed, abandoned cart, product updates, sales
![Page 18: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/18.jpg)
![Page 19: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/19.jpg)
![Page 20: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/20.jpg)
5 More Ways & Examples
Peter MessmerDirector + Growth AddShoppers
![Page 21: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/21.jpg)
6. Post-purchase Social Rewards
![Page 22: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/22.jpg)
![Page 23: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/23.jpg)
Why Post-purchase Social Rewards?
+ Increase social proof (how?)
+ Increase loyalty + repeat purchases
+ Drive high-converting traffic
![Page 24: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/24.jpg)
7. Use Social Login to power personalization
![Page 25: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/25.jpg)
![Page 26: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/26.jpg)
Why Social Login?
+ Capture more valuable (and more accurate!) CRM data for personalization.
+ Increase conversion rates (especially on mobile)
+ Grow your email list faster
![Page 27: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/27.jpg)
8. Personalized Behavioral Targeting offers
![Page 28: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/28.jpg)
Welcome!
Get $25 towards any purchase of $100 or more:
No Thanks
Yes, I’d Like $25
Generic
![Page 29: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/29.jpg)
Happy Birthday Mike!On your special day, we’d like to offer you $25 towards
any purchase of $100 or more:
No Thanks
Yes, I’d Like $25
1:1 Personalization
![Page 30: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/30.jpg)
Why Personalized Behavioral Targeting?
+ Dramatically increase conversion rates (we’ve seen up to 600% for capturing emails and 16% for driving sales).
+ Provide a better customer experience
+ Put your data to work!
![Page 31: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/31.jpg)
9. Revenue driving social contests
![Page 32: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/32.jpg)
Step 1: Drive TrafficCreate awareness and start driving participation with on-site promoting, emails
and social media
![Page 33: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/33.jpg)
Step 2: RegistrationMaking registration a requirement for contest entry ensures increased lead
capture
![Page 34: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/34.jpg)
Step 3: ShareIncorporating a social sharing step into a contest boosts word-of-mouth traffic
and increases brand awareness
![Page 35: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/35.jpg)
Why Social Contests?
+ Dramatically increase sharing (we’ve seen over 4,000% increases).
+ Grow your list (we’ve seen email captures rates increase by 225%)
+ Increase brand awareness and stay top of mind
![Page 36: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/36.jpg)
10. Mobile Behavioral Targeting
![Page 37: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/37.jpg)
![Page 38: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/38.jpg)
1 2 3
![Page 39: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/39.jpg)
Why Mobile Behavioral Targeting?
+ Increase conversions & revenue on the lowest converting devices (smartphones and tablets).
+ Grow your list faster
+ Stay ahead of your competition
![Page 40: Day 2 bv accel + add-shoppers](https://reader031.vdocument.in/reader031/viewer/2022021506/5878bd3e1a28ab26728b469d/html5/thumbnails/40.jpg)
Want to learn more about AddShoppers? Join an upcoming live demo:
AddShoppers.com/Live-Demo
Additional Questions for Peter or Khattaab?
[email protected]@TheBigCatSays
To learn more about BVAccel, visit:
bvaccel.com
[email protected]@BVAccel