Media A2

Daya Singh

Brief 2 - Promotional Package for a new film

G324 – Advanced Portfolio in Media

Contents

1. Planning.

Different Genres of film.

There are many different genres of film. Some of these can include:

Comedy Horror Action Sci - Fi

For our portfolio we have to create a film poster which can be shown to attract all members of the public.

Film Posters

Film posters are accessed internationally so have to be concise and effective to portray the films message.

Billboards

Bus stops

Bus

Film Posters

The Horror Genre

A horror film is dominated by elements of horror.

•This film genre incorporates a number of sub-genres.

•such as slasher themes, vampire themes, zombie themes, demonic possession etc.

•Some horror films exhibit a substantial amount of cross-over with other genres, particularly science fiction.

Certain stories and themes have proven to be very successful and have inspired many sequels for instance Dracula, Frankenstein etc

Conventions of a horror poster.

Masthead located at the top.

White and Red typography used.

Blood effect used.

Black background used

Main image used in the centre of the image.

Main image emerges from black background

Conventions of a horror posters cont.

Black background used.

Main image emerges from black background.

White and Red typography used.

Mirror effect used.

Masthead located at bottom.

Film Posters. These posters are a selection which represents the different type of structures used in film trailers.

All three of these posters are similar. They all use the same colour scheme and the main image emerges from a black background.

Film trailer research

These are some of the horror film trailers I decided to research upon.

(Hover over image for link to trailer)

•A trailer will attract an audience into watching the full film.

•Sets the genre of the film and creates a feel for the setting

•Suggestion of the storyline

•Introduces some of the main characters

•Draws the interest of the audience by displaying attention grabbing footage. Made up of quickly paced clips

•Slowly builds from beginning to an exciting end.

•Usually contain graphics like the film title and opening dates

•May include music and voice over.

Codes and Conventions of a horror trailer