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Supermoto - Season 2011TRANSCRIPT
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S1•2011FIM SuperMoto World Championship
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Since its foundation in 1904 the FIM, Fédération Internationale de Motocyclisme, is the body that develops, promotes, co-ordinates, supervises and governs motorcycle sports throughout the world. It is based in Mies, in the canton de Vaud near Geneva in Switzerland, and consists of 101 National Federations. Youthstream, as a contractual partner of the FIM, manage the organisation, marketing and television rights of the FIM SuperMoto World Championships on the FIM behalf. Courtesy of an agreement with Youthstream, DBO provides several services for the promotion of the Championships. DBO will have the right to deal with sponsors, organizers, suppliers, teams and circuits on Youthstream’s behalf, while Youthstream will remain the rights holder and will supervise and produce the Championships.
Giuseppe LuongoYouthstream President
Danilo BoccadolceDBO President
Dr. Wolfgang SrbFIM/CMS President
Mr. Vito IppolitoFIM President
FIM, YouthStream and DBO
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SuperMotoContents
Put together off-road, speedway and road racing
techniques, add drama, color and pure speed:
With the best Superiders in the World gathering at the FIM
SuperMoto World Championship the 2011 GP campaign will
be another war of the worlds to establish THE one and only
SuperMoto World Champion as the former two classes have
been reunited in just one. Onboard superb machinery young
and experienced talents will keep it on the edge.
Here you have SuperMoto
04 • Supermoto Action
06 • Supermoto of Nations
08 • Television Distribution
10 • Television Broadcasters
12 • Supermoto Goes Global Through TV
14 • Supermoto Media Coverage
16 • Supermoto Web
18 • Supermoto Brand Values
20 • Supermoto Partnership Opportunities
22 • The Outlook for 2010
24 • Supermoto Riders
26 • Supermoto Show & Colors
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Research carried out during the season with spectators at the circuits and television viewers around the world has shown that the main values associated with the FIM SuperMoto World Championship are:
Exciting Fun Competitive Cool Extreme Professional Sliding
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More than it seemsSuperMoto is an interesting combination of 3 diff erent motor-sports: road racing, off -road and speedway. The tracks are a combination of a sky section (dirt) and a slide section (tarmac) where bikes are ridden with a speedway-like style. The slide is the symbol of SuperMoto but there is much more action on track, like jumping and leaning the bikes until the edge. No matter what, SuperMoto is always riding on the edge. When the action on track is over, the show is all about the paddock. Fussily organised paddocks are the soul of the FIM SuperMoto World Championship; every team migrates to each venue with fully branded hospitality units, including workshops and living areas that can be used both by team members and sponsors. It is a sort of “show within the show” for the many spectators. Fans admire the Superiders who wear branded eye-catching leathers and spend most of their life in wonderful mobile structures. Local organisers always prepare extra paddock activities like freestyle exhibitions: racing and paddock life, at an FIM SuperMoto World Championship Grand Prix there is all the fans want. Uniting the former two classes into one single class, the challenge to become FIM SuperMoto World Champion will be even harder in 2011. Be ready for a lot more drama from the fi rst to the last Grand Prix.
From mixing the high speeds of road racing and the toughness of off-road racing, SuperMoto has developed its own specific character. Here we have a cool and appealing discipline with a high potential of development.
SuperMotoAction
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The FIM SuperMoto of Nations: the world fights for the Francesco Zerbi TrophySuperiders are always seen as a sort of “one-man band”, which is actually what they are when they battle it out for the World Title, but the FIM SuperMoto of Nations completely changes their mentality.
All countries have the chance to enter a SuperMoto challenge establishing the leading Nation in the discipline. Only one will bring home the prestigious Francesco Zerbi Trophy, which is worth the extreme challenge. Teams will consist of 3 Superiders. Rivalries coming from the FIM SuperMoto World Championship will disappear and countrymen will regroup for the glory of their home land. It is their only chance to combine the glory of being a top Superider and the honour of representing a country.
This unique yearly challenge started in 2006 at the track of Bishopscourt (Northern Ireland) and the winning Nations so far are Italy, Germany and France (the latter being the defending Champion). In 2011 the FIM SuperMoto of Nations will be held in Alcañiz-Spain on the October 2 weekend.
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SuperMotoFIM Supermoto of Nations
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More than 210 million people tuned in to watch
SuperMoto on television in 2010
26 million people on average watched each
SuperMoto race in 2010
427 hours of SuperMoto coverage were
broadcast in 2010
50 countries received SuperMoto coverage
live from the circuit during the 2010 season
126 countries in total were reached by
SuperMoto television coverage in 2010
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In 2010 more than 210 million television viewers could enjoy the FIM SuperMoto World Championship from home.
Television distributionPan Europe .......................................Eurosport and Extreme Sports ChannelPan Asia ............................................ESPN StarPan South America ......................SpeedWorldwide .........................................through Web Youthstream TVFrance .................................................EurosportBelgium ...............................................EurosportSwitzerland ........................................EurosportItaly .......................................................Sport Italia, RaiSpain ....................................................Extreme Sports ChannelPortugal ..............................................Sport TVAustralia .............................................Fox SportsThailand .............................................ESPN StarSweden ...............................................Extreme Sports ChannelBrazil ....................................................BandsportsMexico .................................................Speed ChannelCaribbean ..........................................Speed ChannelMiddle East .......................................Fox SportsEuropean and worldwide News agencies ..................................EBU & SNTV
SuperMotoTelevision Distribution
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Algeria - Australia - Bahrain - Bangladesh - Belgium - Bhutan Brazil - Brunei - Canada - Cambodia - Chad - China - Cyprus Djibouti - East Timor - Egypt - France - Ghana - Guam - Hong-Kong - India - Indonesia - Iran - Iraq - Israel - Italy - Japan - Jordan Kuwait - Laos - Lebanon - Lybia - Macau - Malaysia - Maldives Mauritania - Mexico - Morocco Monaco - Mongolia - Myanmar Nepal - New Zealand - Nigeria - North Africa - Oman - Pakistan Palestine - Papua New Guinea - Philippines Portugal - Quatar - Saudi Arabia - Senegal - Singapore - Somalia - South Korea Spain - Sri Lanka - Sudan - Switzerland - Syria - Taiwan - ThailandTunisia - Turkey - UAE - USA - Vietnam - Yemen.
Main TV Broadcasters
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SuperMotoTelevision Broadcasters
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70% of viewers are between15 and 39 years-of-age
78% of SuperMoto viewers are male
5 is the average number of races watched by each SuperMoto viewerduring the season
68% of viewers and spectators perceive SuperMoto sponsors to be “dynamic” and “innovative”
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SuperMoto goes global through TV
SuperMotoEvolution
The spread of TV images has provided the Championship with profes-sional and effi cient marketing and communication campaigns taking the sport to a global level. Especially the investments on television took major benefi ts to all the parties involved in the FIM SuperMoto World Cham-pionship including the manufacturers.The footage realized with the cameras trackside can be transmitted worldwide to the many broadcasters. The television program includes racing footage, technical features on the bikes and the riders, lots of interviews and on-board camera views, highlights and much more ap-pealing contents.The best of each weekend’s action is included in the fi nal 26 minute pro-gram which is realized at each Grand Prix and broadcast worldwide the following week.
Continuing the investments on the television coverage, SuperMoto is spread worldwide to a strong loyal audience.
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Media Coverage
The high demand of information from the many SuperMoto fans worldwide automatically brings an healthy media interest. The FIM SuperMoto World Championship has major support from the media like television, newspapers, magazines, radios and especially internet.
The Offi cial Website of the FIM SuperMoto World Championship (www.SuperMotoS1.com) received 1.3 million visitors in 2010. SuperMoto is on the gas!
On www.SuperMotoS1.com visitors have access to a massive amount of information on the Championship: news, interviews, race reports, the latest info on the series, results of any kind (free practices, time practices, qualifying races, races, Championship standings, statistics) and live timing.
The FIM SuperMoto World Championship spreads both to National and International newspapers and specialized magazines. SuperMoto is also extremely popular on the web with thousands of articles and features.
A solid media following which include reporters, photographers and radio presenters covers each SuperMoto Grand Prix
SuperMotoMedia Coverage
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“Keep an eye on” www.SuperMotoS1.com 1.3 million visitors 2.8 million page views 18.9 million hits
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www.SuperMotoS1.com
The offi cial webpages of the FIM SuperMoto World Championship are in English and feature the latest news on the series, its Superiders and the tracks. For anyone fancying numbers: there are statistics and results regularly updated, plus a special section dedicated to live timing.
www.SuperMotoS1.com also covers the UEM European SuperMoto Championship, with all the info and the photos about the youngest talents.
The interactive and always updated website makes SuperMoto a much more accessible sport being ready to welcome a new fresh audience as internet access and computers are now fully integrated in everyday’s life. The FIM SuperMoto World Championship is also online with the Offi cial:
SuperMotoWeb
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SuperMoto Brand Values
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SuperMoto SuperMoto makes the dream come trueIn SuperMoto the drama, the suspense, the thrills are not just for the Superiders, there are plenty for the spectators. Tune into watching a SuperMoto GP: it can be a life experience.
Among the increasing audiences of the FIM SuperMoto World Championship is the young “iPod” generation who fi nds it fun.
When surveyed, youngsters confi rm the popularity of SuperMoto; according to their opinion it is exciting, spectacular and “cool”. Half of them put SuperMoto in the “extreme sports” category together with Motocross, Snowboarding, Jet Skiing and Surfi ng.
According to the surveys, Motocross and SuperMoto provide spectators with the same level of excitement.
SuperMotoSupermoto Brand Values
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Partnership benefits:
The worldwide covered FIM SuperMoto World Championship is proven to represent Excitement, Competitiveness, Fun and Professionalism: so will be the brands getting involved in it.
The Championship is a worldwide stage thanks to in-house TV production and distribution, and strong media following.
Access to committed and young fans. 78% of SuperMoto fans confi rm they “defi nitely” or “possibly” would buy brands sponsoring their sport.
Partners will have the opportunity to see their logos displayed on the podium as well as on the boards set along the track. Furthermore, they can benefi t from concrete hospitality opportunities at amazing international events.
The worldwide covered FIM SuperMoto World Championship is proven to represent Excitement, Competitiveness, Fun and Professionalism: so
The Championship is a worldwide stage thanks to in-house TV production and distribution, and
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Access to committed and young fans. 78% of SuperMoto fans confi rm they “defi nitely” or “possibly” would buy brands sponsoring their
Partners will have the opportunity to see their logos displayed on the podium as well as on the boards set along the track. Furthermore, they can benefi t from concrete hospitality
to in-house TV production and distribution, and
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SuperMotoPartnership Opportunities
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The Outlook for 2011
The FIM SuperMoto World Championship is a growing sport as well as a fl exible platform for investors, who can contribute in shaping it up according to their needs. Working together with the FIM, Youthstream and the latter’s service provider DBO have made the sport grow and the forthcoming 2011 season will bring further news. The union of the World Championship classes and the continuation of the UEM SuperMoto series alongside the World Championship will enhance the action package of each Grand Prix.
The “go global” trend of the FIM SuperMoto World Championship will be continued through the strong media following, including television as well.
SuperMotoThe Outlook for 2010
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DBO S.N.C.VIA VALGIOIE 6010146 | TORINOPHONE: +39 011.7727522FAX : +39 011.7724857
CONTACT:[email protected]@dborganization.com
YOUTHSTREAMConsultores e Serviços, IdaRua Dr Brito Câmara, 20-1°9000-039 Funchal - Madeira - Portugal
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