dc design work vault
TRANSCRIPT
BLACK BEANE N G A G E M E N T
The DC Design Work Vault
The BriefDC Design is an automotive design firm in India, popular for creating concept cars, prototypes and redesigning existing cars into on road beauties. They are famous for catering to automotive connoisseurs and the OEM sector.
With the launch of their new concept DC AVANTI, India’s first indigenous supercar, they were looking forward to attract the younger generation of automotive enthusiasts.
Black Bean Engagement is involved in the development of their social media marketing strategy and building of their offline and online presence.
Scope of Work
Website
A visually rich website while ensuring that the website is light, easy and fast to load – More at www.dcdesign.co.in
with a custom Content Management System | mobile friendly
Website
A timeline that educates users about the History of DC Design
with a custom Content Management System | mobile friendly
Website global ranking and page traffic
Testimonial
Black Bean designed a state of the art website for us thatreally helped propel our virtual footfalls and also createda good brand energy for us. DC Design unveiled the DCAvanti at the Delhi Auto Show 2012 and Black Bean took care of entire launch digitally, through a website, social media and also through online conversation management.
Facebook Posts
Facebook Posts
Twitter Posts
YouTube Posts
Social Media Twitter
Trends
Conversion Rate8%
Amplification Rate77%
Applause Rate 15%
Conversion Rate – Comments per PostAmplification Rate – Re-Shares per postApplause Rate – Favourites per Post
100
200
300
400
500
600
0q1 q2 q3 q4 q1
2012-2013Sept
2011-2012 q2 q3
Posts Reshares Comments Favourites
Social Media Facebook
Trends
Conversion Rate – Comments per PostAmplification Rate – Re-Shares per postApplause Rate – Favourites per Post
q1
q2q3
q4
q1
q2 q3
0 50000 100000 150000 200000 250000 300000 350000 400000
2011-2012
2012-2013
sept.
Posts Reshares Comments Favourites
Conversion Rate3%
Amplification Rate10%
Applause Rate 87%
Social Media YouTube
Trends
Conversion Rate – Comments per PostAmplification Rate – Re-Shares per postApplause Rate – Favourites per Post
Conversion Rate5%
Amplification Rate31%
Applause Rate 64%
500
1000
1500
2000
2500
3000
0q1 q2 q3 q4 q1
2012-2013 Sept
2011-2012 q2 q3
Posts Reshares Comments Favourites
Print Ads News Paper
Print Ads News Paper
Print Ads Franchise Launch
Print Ads Magazine
• Website views increased from zero to 60,000 per month• Acquired over 1.5 million fans on Facebook• Increased online brand presence and enquires for DC Design
Results
Thanks for your time!If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!
[email protected] +91 97640 01729
[email protected] +91 99232 1122
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